A showcase of design ideas from timberlake cabinetry
aking aim at the t active adult ~ how levitt and sons is targeting
the boomer buyer Remember Levittown? Building a Community around a Lifestyle Enticing Homebuyers with Choices
volume 7, issue 1 // MARCH 2007 // $5
For many people, Levittown isAmerica. Soldiers returning from war in the late ’40s had the opportunity to own a home, thanks to Levitt & Sons.
T
his visionary company not only created affordable homes, but entire towns. Started in 1945 on Long Island, New York, Levittown was an ambitious project, by any standards. 17,447 homes were built on more than 5,000 acres. Bucks County, Pennsylvania and Wilmington, New Jersey followed. In all, the “father of suburbia,” as Time magazine called Bill Levitt, had created close to 50,000 homes in three Levittowns.
Today, Levitt & Sons is carrying on that community development tradition for the children of that post-war generation – the baby boomers. By targeting the 55 and over homebuyer, Levitt is applying its special talent for filling a need in the marketplace. Adapting to the times is what it’s all about. According to Seth Wise, president of Levitt & Sons, “We have analyzed consumer patterns and have come to the conclusion that the active adult model is viable in markets that are not generally considered destination markets. In addition to being in traditional retirement areas like Florida and South Carolina, Myrtle Beach, etc., we want to go to markets like Atlanta where there’s a huge population base and a lot of people who are just entering that stage in their life where they’re looking for a different lifestyle.” So, while the look of the communities may be radically different from the post-war era, this company that helped shape life in America in the 20th century is at it again. This time, they’re giving the baby boom generation the opportunity of a richer lifestyle to go along with their home.
1945-50 1929
1960
levitt & sons creates levittown, ny on long island
s
1952-58
levitt & sons formed
second levittown built outside of philadelphia in bucks county
1958
1997
operates in 17 states, puerto rico, canada, france & spain
third levittown built in wilmington, nj
1978
sold to a private equity firm
reverts to private ownership again
R EMEMBE R L E V I T T O W N ? s,
1930
18 homes completed in first year of business
s and
’60s
levitt & sons becomes largest homebuilder in us
1960
levitt & sons becomes a public company
1968
1979
moves to florida as a smaller company
achieves “super builder” status – first to achieve over $100 million in sales
0 1
2004
levitt & sons becomes a public company again
all photos this page : levitt & sons, inc. historical archives
1940 ’50
For many people, Levittown isAmerica. Soldiers returning from war in the late ’40s had the opportunity to own a home, thanks to Levitt & Sons.
T
his visionary company not only created affordable homes, but entire towns. Started in 1945 on Long Island, New York, Levittown was an ambitious project, by any standards. 17,447 homes were built on more than 5,000 acres. Bucks County, Pennsylvania and Wilmington, New Jersey followed. In all, the “father of suburbia,” as Time magazine called Bill Levitt, had created close to 50,000 homes in three Levittowns.
Today, Levitt & Sons is carrying on that community development tradition for the children of that post-war generation – the baby boomers. By targeting the 55 and over homebuyer, Levitt is applying its special talent for filling a need in the marketplace. Adapting to the times is what it’s all about. According to Seth Wise, president of Levitt & Sons, “We have analyzed consumer patterns and have come to the conclusion that the active adult model is viable in markets that are not generally considered destination markets. In addition to being in traditional retirement areas like Florida and South Carolina, Myrtle Beach, etc., we want to go to markets like Atlanta where there’s a huge population base and a lot of people who are just entering that stage in their life where they’re looking for a different lifestyle.” So, while the look of the communities may be radically different from the post-war era, this company that helped shape life in America in the 20th century is at it again. This time, they’re giving the baby boom generation the opportunity of a richer lifestyle to go along with their home.
1945-50 1929
1960
levitt & sons creates levittown, ny on long island
s
1952-58
levitt & sons formed
second levittown built outside of philadelphia in bucks county
1958
1997
operates in 17 states, puerto rico, canada, france & spain
third levittown built in wilmington, nj
1978
sold to a private equity firm
reverts to private ownership again
R EMEMBE R L E V I T T O W N ? s,
1930
18 homes completed in first year of business
s and
’60s
levitt & sons becomes largest homebuilder in us
1960
levitt & sons becomes a public company
1968
1979
moves to florida as a smaller company
achieves “super builder” status – first to achieve over $100 million in sales
0 1
2004
levitt & sons becomes a public company again
all photos this page : levitt & sons, inc. historical archives
1940 ’50
Remember Levittown?
america’s pioneer in production building reinvents itself as a serious player in the burgeoning world of active adult communities.
page
06
Enticing Homebuyers with Choices
levitt & sons takes the good-better-best concept to the next level, honing in on the options and choices that very seasoned homebuyers really want.
page
14
Building a Community around a Lifestyle
with a clubhouse, amphitheater, health spa, horticulture center and miles of walking trails, this is definitely not your father’s levittown.
22
page
An Insider View
Meet Jayne Hopping ~ she moved to seasons at laurel canyon for the lifestyle and ended up getting the home of her dreams as a bonus.
32
page
Portfolio® Resources
04
page
nokid
Taking Aim at the Active Adult
baby boomers represent a huge market potential that big builders cannot ignore. exploring this niche provides perspectives that every homebuilder can profit from.
zone
Levitt & Sons puts its own spin on Active Adult communities that target the boomer generation as they approach the second half of their lives.
08
page
W
While we often feature articles on creating the perfect home for the typical American family, this issue is devoted to a different target — the Active Adult.
first tier : A New Standard
16
hen I first learned about Levitt & Son’s Seasons at Laurel Canyon project, I got an instant mental flash of the famous aerial photo of the original Levittown project.
My next reaction was how amazing it was that a single company was able to figure out how to meet the needs of the returning WWII veterans and then turn around and hone in on the needs of their children sixty years later. The original Levittown offered a sense of community with block parties as the primary way to interact with neighbors. We have grown far more sophisticated in the last six decades. While a good block party is still a fantastic way to spend time with your neighbors, our expectations for a fun-filled lifestyle have changed.
page
second tier : Moving Up
Seasons at Laurel Canyon has it all. This amenityrich community offers everything from tennis courts to a horticulture center (sign me up) and great golf. What more could you ask for? For one thing, the residents also get to make some pretty impressive choices on options to personalize their homes. We at Timberlake had a chance to show just how flexible our product line is and that it works beautifully in many different settings. Look at the variety in kitchen designs throughout this issue of Portfolio®, as well as at the wide range of built-ins done especially for this project. My particular favorite is the entertainment center on page 12 that shows off collectables and houses the television in elegant style. It is all about a wonderfully rich life — inside and outside the home. Timberlake and Levitt & Sons teamed up to make it all happen… beautifully.
24
page
third tier : The Luxury Choice on the cover Cherry wall cabinets are set on a platform between tall utility cabinets to create an inviting window seat in the music room. photography (unless otherwise noted) Jeff A. Davis Photography, Dallas, TX. photo styling Henry B. Frey, flourish, Inc., Cleveland, OH cabinetry designer Patrick Farris, Timberlake, Georgia
photo source : gettyone
Table of Contents
01
page
0 3
Remember Levittown?
america’s pioneer in production building reinvents itself as a serious player in the burgeoning world of active adult communities.
page
06
Enticing Homebuyers with Choices
levitt & sons takes the good-better-best concept to the next level, honing in on the options and choices that very seasoned homebuyers really want.
page
14
Building a Community around a Lifestyle
with a clubhouse, amphitheater, health spa, horticulture center and miles of walking trails, this is definitely not your father’s levittown.
22
page
An Insider View
Meet Jayne Hopping ~ she moved to seasons at laurel canyon for the lifestyle and ended up getting the home of her dreams as a bonus.
32
page
Portfolio® Resources
04
page
nokid
Taking Aim at the Active Adult
baby boomers represent a huge market potential that big builders cannot ignore. exploring this niche provides perspectives that every homebuilder can profit from.
zone
Levitt & Sons puts its own spin on Active Adult communities that target the boomer generation as they approach the second half of their lives.
08
page
W
While we often feature articles on creating the perfect home for the typical American family, this issue is devoted to a different target — the Active Adult.
first tier : A New Standard
16
hen I first learned about Levitt & Son’s Seasons at Laurel Canyon project, I got an instant mental flash of the famous aerial photo of the original Levittown project.
My next reaction was how amazing it was that a single company was able to figure out how to meet the needs of the returning WWII veterans and then turn around and hone in on the needs of their children sixty years later. The original Levittown offered a sense of community with block parties as the primary way to interact with neighbors. We have grown far more sophisticated in the last six decades. While a good block party is still a fantastic way to spend time with your neighbors, our expectations for a fun-filled lifestyle have changed.
page
second tier : Moving Up
Seasons at Laurel Canyon has it all. This amenityrich community offers everything from tennis courts to a horticulture center (sign me up) and great golf. What more could you ask for? For one thing, the residents also get to make some pretty impressive choices on options to personalize their homes. We at Timberlake had a chance to show just how flexible our product line is and that it works beautifully in many different settings. Look at the variety in kitchen designs throughout this issue of Portfolio®, as well as at the wide range of built-ins done especially for this project. My particular favorite is the entertainment center on page 12 that shows off collectables and houses the television in elegant style. It is all about a wonderfully rich life — inside and outside the home. Timberlake and Levitt & Sons teamed up to make it all happen… beautifully.
24
page
third tier : The Luxury Choice on the cover Cherry wall cabinets are set on a platform between tall utility cabinets to create an inviting window seat in the music room. photography (unless otherwise noted) Jeff A. Davis Photography, Dallas, TX. photo styling Henry B. Frey, flourish, Inc., Cleveland, OH cabinetry designer Patrick Farris, Timberlake, Georgia
photo source : gettyone
Table of Contents
01
page
0 3
photo source : gettyone
How Levitt&Sons Targets the Active Adult
taking aimat the active adult
E
very 8 seconds another baby boomer turns 55. An incredible number of them – 76 million by some accounts – are projected to swell the 55 to 64 age bracket over the next 15 years. And that has builders giddy.
Homebuilders are jockeying to position their companies to capture 55 to 64-year-old homebuyers, projected to be the industry’s sweet spot over the next 15 to 20 years. This age group accounts for roughly one-quarter of all new homes purchased annually in the United States. What’s more, the boomers have the earning and spending power, representing an unfathomable $2.3 trillion in annual spending, outpacing 18-39 year olds by 53%. So some industry analysts project that this group could easily reach 40% of the market for new home purchases.
Developers are betting aging baby boomers, with their nests empty and nest eggs full, will want more choices for retirement housing than their parents had. So they are building age-restricted luxury homes with community centers having features as diverse as Internet cafés and weekend concerts.
destination markets. According to Seth Wise, president of Levitt and Sons, “We want to go to markets like Atlanta where you’ve got people that are just entering that stage in their life where they’re looking for a different lifestyle.”
One such developer is Levitt and Sons. This 75-year old builder is better known for making the American dream possible for returning soldiers in the late ’40s and ’50s. Today it is making a name for itself in the “active adult” market. What a perfect fit for a company known to develop entire towns!
And what a lifestyle! “I think we continue to be innovators in the communities that we do in terms that the lifestyle we create.” explains Wise. “In some of our communities, we have horticultural centers, craft centers, we have pitch and putt courses… An amphitheater is a new thing that we’re doing in Laurel Canyon that we haven’t done elsewhere. And it’s a perfect example of how we look to continually push the envelope and add different amenities and lifestyle components to our communities.”
An active adult leader in Florida, Levitt has analyzed consumer patterns and concluded that the active adult model is viable in markets not generally considered 04
like interests
What makes these adult-only communities work is that there are enough people to facilitate affinity groups – a cooking group or a sewing group an investment club, or whatever. But it’s not so large that it becomes overwhelming and you lose the sense of community. Levitt seems to have that all figured out at Laurel Canyon.“I think people are looking for an environment where their particular interest can be cultivated…” says Wise. “If they want a garden, they can make their home look unique and different but still have somebody take care of it for them. It’s really allowing people to express themselves and their individuality in an environment where they can have different activities and meet with people, and enjoy the later years of their life.”
feeling right at home
Even the home design is created with boomer appeal. This includes places for entertaining and large patio areas for outdoor living. Open floor plans are very popular. And that means fantastic kitchens. “We love giving our customers the opportunity to make their kitchens really special, particularly since that becomes really the hub of life in the house.” reveals Wise. Wise adds, “We also see the home office as important. Whether they have their own business or they’re managing their portfolio, they want a place where they can set up their computer and manage whatever part of their life that they want to focus on.” Wise summarizes the entire active adult experience quite simply. “Today, somebody 55, that’s almost mid-life! They’ve got years and years and years of time ahead of them, and this just gives them a place to enjoy it.”
timberlake & levitt ~ a perfect fit
“We like working with Timberlake® because they make it look like custom cabinetry at production prices. We do a lot of built-ins from our standard kitchen up to our gourmet kitchen. When we develop floor plans, we visit with Timberlake and plan out the homes. They design kitchens with good, better, and best packages plus a few selected optional items. Their staff has been extremely helpful. They make it all work and make things easy.”
Timberlake Cabinetry is pleased to work with Levitt and Sons to help create the active adult dream community at Laurel Canyon. And it’s a perfect collaboration since each company shares the same goals.
Seth Wise, president of Levitt and Sons describes the ideal partner: “We are a customer-centric company, and we look for our trade partners to support that and provide that same level of service to us so that we can provide it to our customer. And when it comes to the warranty side, that they’re staffed and have the right kind of people in place who will treat our customers the way, frankly, you need to treat customers today.”
~ Dan Grosswald
coo of levitt & sons
0 5
photo source : gettyone
How Levitt&Sons Targets the Active Adult
taking aimat the active adult
E
very 8 seconds another baby boomer turns 55. An incredible number of them – 76 million by some accounts – are projected to swell the 55 to 64 age bracket over the next 15 years. And that has builders giddy.
Homebuilders are jockeying to position their companies to capture 55 to 64-year-old homebuyers, projected to be the industry’s sweet spot over the next 15 to 20 years. This age group accounts for roughly one-quarter of all new homes purchased annually in the United States. What’s more, the boomers have the earning and spending power, representing an unfathomable $2.3 trillion in annual spending, outpacing 18-39 year olds by 53%. So some industry analysts project that this group could easily reach 40% of the market for new home purchases.
Developers are betting aging baby boomers, with their nests empty and nest eggs full, will want more choices for retirement housing than their parents had. So they are building age-restricted luxury homes with community centers having features as diverse as Internet cafés and weekend concerts.
destination markets. According to Seth Wise, president of Levitt and Sons, “We want to go to markets like Atlanta where you’ve got people that are just entering that stage in their life where they’re looking for a different lifestyle.”
One such developer is Levitt and Sons. This 75-year old builder is better known for making the American dream possible for returning soldiers in the late ’40s and ’50s. Today it is making a name for itself in the “active adult” market. What a perfect fit for a company known to develop entire towns!
And what a lifestyle! “I think we continue to be innovators in the communities that we do in terms that the lifestyle we create.” explains Wise. “In some of our communities, we have horticultural centers, craft centers, we have pitch and putt courses… An amphitheater is a new thing that we’re doing in Laurel Canyon that we haven’t done elsewhere. And it’s a perfect example of how we look to continually push the envelope and add different amenities and lifestyle components to our communities.”
An active adult leader in Florida, Levitt has analyzed consumer patterns and concluded that the active adult model is viable in markets not generally considered 04
like interests
What makes these adult-only communities work is that there are enough people to facilitate affinity groups – a cooking group or a sewing group an investment club, or whatever. But it’s not so large that it becomes overwhelming and you lose the sense of community. Levitt seems to have that all figured out at Laurel Canyon.“I think people are looking for an environment where their particular interest can be cultivated…” says Wise. “If they want a garden, they can make their home look unique and different but still have somebody take care of it for them. It’s really allowing people to express themselves and their individuality in an environment where they can have different activities and meet with people, and enjoy the later years of their life.”
feeling right at home
Even the home design is created with boomer appeal. This includes places for entertaining and large patio areas for outdoor living. Open floor plans are very popular. And that means fantastic kitchens. “We love giving our customers the opportunity to make their kitchens really special, particularly since that becomes really the hub of life in the house.” reveals Wise. Wise adds, “We also see the home office as important. Whether they have their own business or they’re managing their portfolio, they want a place where they can set up their computer and manage whatever part of their life that they want to focus on.” Wise summarizes the entire active adult experience quite simply. “Today, somebody 55, that’s almost mid-life! They’ve got years and years and years of time ahead of them, and this just gives them a place to enjoy it.”
timberlake & levitt ~ a perfect fit
“We like working with Timberlake® because they make it look like custom cabinetry at production prices. We do a lot of built-ins from our standard kitchen up to our gourmet kitchen. When we develop floor plans, we visit with Timberlake and plan out the homes. They design kitchens with good, better, and best packages plus a few selected optional items. Their staff has been extremely helpful. They make it all work and make things easy.”
Timberlake Cabinetry is pleased to work with Levitt and Sons to help create the active adult dream community at Laurel Canyon. And it’s a perfect collaboration since each company shares the same goals.
Seth Wise, president of Levitt and Sons describes the ideal partner: “We are a customer-centric company, and we look for our trade partners to support that and provide that same level of service to us so that we can provide it to our customer. And when it comes to the warranty side, that they’re staffed and have the right kind of people in place who will treat our customers the way, frankly, you need to treat customers today.”
~ Dan Grosswald
coo of levitt & sons
0 5
Enticing Homebuyers wih Choices
enticing homebuyers wih choices 08 16 24
levitt & sons takes the good-better-best concept to the next level, honing in on the options and choices that very seasoned homebuyers really want.
first tier
page
T
second tier
page
In the Seasons at Laurel Canyon active adult community, tiered pricing is key. The floor plans/home designs are based on three seasons: Spring, Summer and Autumn – differentiated by plot and home size. Within each category, there are several design choices.
This approach has inherent merits. First of all, customers have the ability to get pretty much what they want, within boundaries of course. This is very important to the experienced homebuyer – most often found in the 55-plus consumer.
Timberlake has a full range of cabinetry choices in various price buckets to help Levitt & Sons meet its pricing structure across the spectrum. With such a range, Timberlake can offer beautiful options to fit within the pricing of each series at all budget levels – base, midrange and high-end.
Second, it allows for the community to have a more interesting look – no cookie cutter neighborhoods, here.
third tier
page
a tiered approach
he concept is very simple: create appealing floor plans at each price point and give the consumer options to personalize the space — everything from the siding on the home to add-ons like sunrooms, basements, dens and built-in cabinetry.
Third, it gives homeowners the chance to create a home that works with this stage of their life, addressing the needs of a changing lifestyle.
06
0 7
Enticing Homebuyers wih Choices
enticing homebuyers wih choices 08 16 24
levitt & sons takes the good-better-best concept to the next level, honing in on the options and choices that very seasoned homebuyers really want.
first tier
page
T
second tier
page
In the Seasons at Laurel Canyon active adult community, tiered pricing is key. The floor plans/home designs are based on three seasons: Spring, Summer and Autumn – differentiated by plot and home size. Within each category, there are several design choices.
This approach has inherent merits. First of all, customers have the ability to get pretty much what they want, within boundaries of course. This is very important to the experienced homebuyer – most often found in the 55-plus consumer.
Timberlake has a full range of cabinetry choices in various price buckets to help Levitt & Sons meet its pricing structure across the spectrum. With such a range, Timberlake can offer beautiful options to fit within the pricing of each series at all budget levels – base, midrange and high-end.
Second, it allows for the community to have a more interesting look – no cookie cutter neighborhoods, here.
third tier
page
a tiered approach
he concept is very simple: create appealing floor plans at each price point and give the consumer options to personalize the space — everything from the siding on the home to add-ons like sunrooms, basements, dens and built-in cabinetry.
Third, it gives homeowners the chance to create a home that works with this stage of their life, addressing the needs of a changing lifestyle.
06
0 7
first tier : A New Standard
first tier
spring series — Seasons at Laurel Canyon
50 ft. Homesites 2-3 Bedrooms | 2 Baths | 2 Car Garage average size: 1,500 sq. ft. to 2,000 sq. ft. five models: Pansy, Azalea, Morning Glory, Daisy & Marigold (shown)
*{ Smaller, yet rich with amenities }8
08
0 9
portfolio 2007 for product specific information, see portfolio resources on page 32
first tier : A New Standard
first tier
spring series — Seasons at Laurel Canyon
50 ft. Homesites 2-3 Bedrooms | 2 Baths | 2 Car Garage average size: 1,500 sq. ft. to 2,000 sq. ft. five models: Pansy, Azalea, Morning Glory, Daisy & Marigold (shown)
*{ Smaller, yet rich with amenities }8
08
0 9
portfolio 2007 for product specific information, see portfolio resources on page 32
first tier : A New Standard
the Pansy is the perfect blend of coziness and room for entertaining.
The generous living room and dining room area creates an open, inviting living environment and is connected to a spacious foyer, and fully modern kitchen with separate breakfast area. The large master bedroom features a tray ceiling and a private den can convert to a third bedroom (optional).
10
portfolio 2007 for product specific information, see portfolio resources on page 32
0 0
first tier : A New Standard
the Pansy is the perfect blend of coziness and room for entertaining.
The generous living room and dining room area creates an open, inviting living environment and is connected to a spacious foyer, and fully modern kitchen with separate breakfast area. The large master bedroom features a tray ceiling and a private den can convert to a third bedroom (optional).
10
portfolio 2007 for product specific information, see portfolio resources on page 32
0 0
first tier : A New Standard
the Marigold offers distinctive features that make it ideal for entertaining. A large kitchen and separate breakfast area flow into a large family room, with an adjacent expansive great room and dining room area. What’s more, there is a covered patio just off the family room, a cozy, private den and tray ceiling in the master bedroom. Options include a sunroom, den to third bedroom conversion and basement plan adjustment.
12
portfolio 2007 for product specific information, see portfolio resources on page 32
first tier : A New Standard
the Marigold offers distinctive features that make it ideal for entertaining. A large kitchen and separate breakfast area flow into a large family room, with an adjacent expansive great room and dining room area. What’s more, there is a covered patio just off the family room, a cozy, private den and tray ceiling in the master bedroom. Options include a sunroom, den to third bedroom conversion and basement plan adjustment.
12
portfolio 2007 for product specific information, see portfolio resources on page 32
What does it take to build the ideal active adult community? Levitt & Sons puts the pieces together at Seasons at Laurel Canyon.
building a
U
Seasons at Laurel Canyon offers plenty to keep the active adult really active. Here are a few:
community
topia for the 55 and older comes with many elements that go beyond a new low-maintenance home. In their search for the ideal living situation at this stage in life, a new set of priorities is taking precedence. Is the home near enough to an urban cultural center, and yet far enough from the hassles of urban traffic? Is it placed in beautiful – even inspiring – surroundings that enhance everyday living with a sense of luxury? Finally, does it offer a real social atmosphere with activities to keep life interesting and stimulating?
» Fairways of Canton golf course » extensive walking trails and preserved greenspace » Dick Stockton tennis program with 8 courts (clay and all-weather)
Like other active adult communities, Seasons at Laurel Canyon – with its signature waterfall entrance – does all that and then some. “We offer country club living,” says Dan Grosswald COO of Levitt and Sons. “For our customers, it’s all about a better quality lifestyle.”
» indoor heated saline lap pool
around a
» outdoor zero-entry lagoonstyle pool
Not only is that evident in the amenities of this planned community 35 miles north of Atlanta, but it is also obvious in the home designs themselves. As Grosswald reveals, ”We offer options that others simply don’t – like libraries, built-in entertainment centers, finished basements and floor plans that encourage socializing.”
» horticulture center with greenhouse and community gardening » amphitheatre overlooking a 3½ acre lake » 250-seat theatre and performing arts center with dance floor and stage
Lifestyle
Today’s active adults like to entertain and they also like to take advantage of all the amenities that the community has to offer. Like open space with beautiful landscaping and breathtaking views. Walking trails. Shopping, dining, arts and entertainment.
» full fitness and health center with massage rooms and aerobics studio with spring-loaded floor, gourmet teaching kitchen, library and media rooms, arts and crafts studio with two kilns, game rooms for billiards and card playing
photo source : gettyone
Building a Community Around a Lifestyle
resortLiving
Since a golf course runs through the Seasons active adult community at Laurel Canyon, the views are serene. There’s an outdoor amphitheatre overlooking a lake where concerts are held. And an award-winning 28,000-sq. ft. clubhouse will form the nucleus of a 5½ acre recreational complex.
1 5
What does it take to build the ideal active adult community? Levitt & Sons puts the pieces together at Seasons at Laurel Canyon.
building a
U
Seasons at Laurel Canyon offers plenty to keep the active adult really active. Here are a few:
community
topia for the 55 and older comes with many elements that go beyond a new low-maintenance home. In their search for the ideal living situation at this stage in life, a new set of priorities is taking precedence. Is the home near enough to an urban cultural center, and yet far enough from the hassles of urban traffic? Is it placed in beautiful – even inspiring – surroundings that enhance everyday living with a sense of luxury? Finally, does it offer a real social atmosphere with activities to keep life interesting and stimulating?
» Fairways of Canton golf course » extensive walking trails and preserved greenspace » Dick Stockton tennis program with 8 courts (clay and all-weather)
Like other active adult communities, Seasons at Laurel Canyon – with its signature waterfall entrance – does all that and then some. “We offer country club living,” says Dan Grosswald COO of Levitt and Sons. “For our customers, it’s all about a better quality lifestyle.”
» indoor heated saline lap pool
around a
» outdoor zero-entry lagoonstyle pool
Not only is that evident in the amenities of this planned community 35 miles north of Atlanta, but it is also obvious in the home designs themselves. As Grosswald reveals, ”We offer options that others simply don’t – like libraries, built-in entertainment centers, finished basements and floor plans that encourage socializing.”
» horticulture center with greenhouse and community gardening » amphitheatre overlooking a 3½ acre lake » 250-seat theatre and performing arts center with dance floor and stage
Lifestyle
Today’s active adults like to entertain and they also like to take advantage of all the amenities that the community has to offer. Like open space with beautiful landscaping and breathtaking views. Walking trails. Shopping, dining, arts and entertainment.
» full fitness and health center with massage rooms and aerobics studio with spring-loaded floor, gourmet teaching kitchen, library and media rooms, arts and crafts studio with two kilns, game rooms for billiards and card playing
photo source : gettyone
Building a Community Around a Lifestyle
resortLiving
Since a golf course runs through the Seasons active adult community at Laurel Canyon, the views are serene. There’s an outdoor amphitheatre overlooking a lake where concerts are held. And an award-winning 28,000-sq. ft. clubhouse will form the nucleus of a 5½ acre recreational complex.
1 5
second tier : Moving Up
second tier
summer series — Seasons at Laurel Canyon
60 ft. Homesites 2-3 Bedrooms | 2 Baths | 2 Car Garage average size: 2,000 sq. ft. to 2,500 sq. ft. four models: Gardenia, Dahlia, Sunflower (shown) & Daylily
*{ More room, more options }8
16
1 7
portfolio 2007 for product specific information, see portfolio resources on page 32
second tier : Moving Up
second tier
summer series — Seasons at Laurel Canyon
60 ft. Homesites 2-3 Bedrooms | 2 Baths | 2 Car Garage average size: 2,000 sq. ft. to 2,500 sq. ft. four models: Gardenia, Dahlia, Sunflower (shown) & Daylily
*{ More room, more options }8
16
1 7
portfolio 2007 for product specific information, see portfolio resources on page 32
second tier : Moving Up
the Sunflower’s unique floor plan includes a gen erous great room, as well as a separate den, dining and li ving rooms.
The modern kitchen includes a separate breakfast area, the master bedroom features a tray ceiling, a covered patio offers a sunroom option, the optional third bedroom can easily serve as a den or home office just off the family room. The Sunflower has a perfect combination of living space, work space and space for entertaining.
18
portfolio 2007 for product specific information, see portfolio resources on page 32
second tier : Moving Up
the Sunflower’s unique floor plan includes a gen erous great room, as well as a separate den, dining and li ving rooms.
The modern kitchen includes a separate breakfast area, the master bedroom features a tray ceiling, a covered patio offers a sunroom option, the optional third bedroom can easily serve as a den or home office just off the family room. The Sunflower has a perfect combination of living space, work space and space for entertaining.
18
portfolio 2007 for product specific information, see portfolio resources on page 32
second tier : Moving Up
the Daylily is ideal for both intimate & large gatherings.
A very spacious family room with breakfast area is the focus of this floor plan. But the Daylily includes even more distinct features, such as a large living room, formal dining room, master bedroom with generous flex space area, optional sunroom, and den that can be converted to a third bedroom (optional). Ideal for both intimate or large gatherings and more comfortable day-to-day living.
20
portfolio 2007 for product specific information, see portfolio resources on page 32
work
entertain
refresh
enjoy
play
create
cook
No matter what’s on the agenda for the day, Timberlake® can help make every activity special… with rich, thoughtful cabinetry designs that marry storage, convenience and style!
relax
second tier : Moving Up
the Daylily is ideal for both intimate & large gatherings.
A very spacious family room with breakfast area is the focus of this floor plan. But the Daylily includes even more distinct features, such as a large living room, formal dining room, master bedroom with generous flex space area, optional sunroom, and den that can be converted to a third bedroom (optional). Ideal for both intimate or large gatherings and more comfortable day-to-day living.
20
portfolio 2007 for product specific information, see portfolio resources on page 32
work
entertain
refresh
enjoy
play
create
cook
No matter what’s on the agenda for the day, Timberlake® can help make every activity special… with rich, thoughtful cabinetry designs that marry storage, convenience and style!
relax
an Insider View
Ja Jayne Hopping ~ discerning homebuyer in the active adult community of seasons at laurel canyon
meetJayne Jayne Hopping moved to Seasons at Laurel Canyon for the lifestyle and ended up getting the home of her dreams as a bonus.
O
nce you meet Jayne Hopping, you quickly realize she’s no “average” active adult. She’s one of over 750 homeowners who will live at Seasons at Laurel Canyon when the 55-and-over community is complete. A few minutes with Jayne and it’s easy to understand that she would simply have to be in on the initial phase of this project. She’s just that kind of person.
Beautiful cabinetry graces other rooms in the home as well. And to Jayne the finish and quality were very important. “I was able to get a furniture look with the cherry. The cabinetry went with my armoire and the leather sofa with wood trim. It’s the same cherry looking wood finish… a wonderful warm brown. To be able to choose that solid cherry with the chocolate glaze was real important to me.”
So while marketing textbooks might label her an “early adopter” to this Levitt & Sons concept, Jayne is one of its biggest champions.
Clearly, having a lot of choices was important to this homebuyer. Levitt & Sons offers 13 different floor plans in this community, with slight variations, different elevations and siding choices (brick, stone or siding). So there are potentially thousands of choices buyers can make to customize their new home — another issue important to Jayne (and other active adults who have already purchased their second, third and often fourth home). “I met with a designer who helped with all of these decisions. It felt like Christmas when I went through my appointment. I loved it!”
She came here for the promise of a nicer lifestyle – and she is already gaining that. But what she got as a bonus was as she says, “A fabulous home!” Set in the foothills of the Appalachian Mountains, Seasons at Laurel Canyon is 35 or 40 miles outside of Atlanta, and yet world’s apart from the hustle bustle. Over 3 miles of walking trails enhance the sense of community that Jayne wanted. There’s a golf course, amphitheater and incredible community center underway that will bring it all together.
When asked about buying with Levitt & Sons, Jayne has this to say, “They were new in Georgia, not as popular as they are in Florida where they’re all over the place. But we had all heard of the name.” She has certainly done her research. “It was a name that’s been in business since 1929. Levitt has a heritage that few builders can talk about.”
From her home on Springer Mountain Drive, Jayne loves to entertain. The Hydrangea model with optional sunroom and gourmet kitchen is ideal. As Jayne says, “I have a very open floor plan. My kitchen is actually in the main great room / living area. You can see it when you come in the front door. So, I wanted elegant cabinets that looked like my furniture.”
When the topic of cabinetry returns, she comments, “People walk into my home and about the first thing they say is, ‘Wow, this is a gorgeous kitchen!’ Builders need to remember that it’s about helping people get their dream homes. And in my opinion, the Timberlake cabinets are part of that dream. You get a custom look without paying a custom price.”
These days, a spectacular kitchen is a must. According to Jayne, “Everybody likes to entertain around a kitchen. If you have a party, there’s the bar in your kitchen and the guests are not in your living room. I can entertain about 50 people around this big, beautiful kitchen and living area. I chose a plan where we could have all my guests in the kitchen.”
Spoken like someone who has purchased a few new homes in her lifetime and knows a good value when she sees it.
2 3
an Insider View
Ja Jayne Hopping ~ discerning homebuyer in the active adult community of seasons at laurel canyon
meetJayne Jayne Hopping moved to Seasons at Laurel Canyon for the lifestyle and ended up getting the home of her dreams as a bonus.
O
nce you meet Jayne Hopping, you quickly realize she’s no “average” active adult. She’s one of over 750 homeowners who will live at Seasons at Laurel Canyon when the 55-and-over community is complete. A few minutes with Jayne and it’s easy to understand that she would simply have to be in on the initial phase of this project. She’s just that kind of person.
Beautiful cabinetry graces other rooms in the home as well. And to Jayne the finish and quality were very important. “I was able to get a furniture look with the cherry. The cabinetry went with my armoire and the leather sofa with wood trim. It’s the same cherry looking wood finish… a wonderful warm brown. To be able to choose that solid cherry with the chocolate glaze was real important to me.”
So while marketing textbooks might label her an “early adopter” to this Levitt & Sons concept, Jayne is one of its biggest champions.
Clearly, having a lot of choices was important to this homebuyer. Levitt & Sons offers 13 different floor plans in this community, with slight variations, different elevations and siding choices (brick, stone or siding). So there are potentially thousands of choices buyers can make to customize their new home — another issue important to Jayne (and other active adults who have already purchased their second, third and often fourth home). “I met with a designer who helped with all of these decisions. It felt like Christmas when I went through my appointment. I loved it!”
She came here for the promise of a nicer lifestyle – and she is already gaining that. But what she got as a bonus was as she says, “A fabulous home!” Set in the foothills of the Appalachian Mountains, Seasons at Laurel Canyon is 35 or 40 miles outside of Atlanta, and yet world’s apart from the hustle bustle. Over 3 miles of walking trails enhance the sense of community that Jayne wanted. There’s a golf course, amphitheater and incredible community center underway that will bring it all together.
When asked about buying with Levitt & Sons, Jayne has this to say, “They were new in Georgia, not as popular as they are in Florida where they’re all over the place. But we had all heard of the name.” She has certainly done her research. “It was a name that’s been in business since 1929. Levitt has a heritage that few builders can talk about.”
From her home on Springer Mountain Drive, Jayne loves to entertain. The Hydrangea model with optional sunroom and gourmet kitchen is ideal. As Jayne says, “I have a very open floor plan. My kitchen is actually in the main great room / living area. You can see it when you come in the front door. So, I wanted elegant cabinets that looked like my furniture.”
When the topic of cabinetry returns, she comments, “People walk into my home and about the first thing they say is, ‘Wow, this is a gorgeous kitchen!’ Builders need to remember that it’s about helping people get their dream homes. And in my opinion, the Timberlake cabinets are part of that dream. You get a custom look without paying a custom price.”
These days, a spectacular kitchen is a must. According to Jayne, “Everybody likes to entertain around a kitchen. If you have a party, there’s the bar in your kitchen and the guests are not in your living room. I can entertain about 50 people around this big, beautiful kitchen and living area. I chose a plan where we could have all my guests in the kitchen.”
Spoken like someone who has purchased a few new homes in her lifetime and knows a good value when she sees it.
2 3
third tier : The Luxury Choice
third tier
autumn series — Seasons at Laurel Canyon
70 ft. Homesites 3-4 Bedrooms | 2 or 3 Baths | 2 or 3 Car Garage average size: 2,500 sq. ft. to 3,000 sq. ft. four models: Hydrangea, Chrysanthemum, Primrose (shown) & Magnolia
*{ The most complete range of options }8
24
2 5
portfolio 2007 for product specific information, see portfolio resources on page 32
third tier : The Luxury Choice
third tier
autumn series — Seasons at Laurel Canyon
70 ft. Homesites 3-4 Bedrooms | 2 or 3 Baths | 2 or 3 Car Garage average size: 2,500 sq. ft. to 3,000 sq. ft. four models: Hydrangea, Chrysanthemum, Primrose (shown) & Magnolia
*{ The most complete range of options }8
24
2 5
portfolio 2007 for product specific information, see portfolio resources on page 32
third tier : The Luxury Choice
the Magnolia features a master bedroom with an optional sitting room and his and hers baths.
Within nearly 3,000 square feet of living area, the Magnolia’s special features include a master bedroom with optional sitting room and His and Hers baths. Two covered patios are adjacent to a modern kitchen with separate breakfast area that overlooks a generous family room. You’ll find a spacious living room, formal dining room and private den as well. An optional sunroom, fourth bedroom and basement plan adjustment are also available.
26
portfolio 2007 for product specific information, see portfolio resources on page 32
third tier : The Luxury Choice
the Magnolia features a master bedroom with an optional sitting room and his and hers baths.
Within nearly 3,000 square feet of living area, the Magnolia’s special features include a master bedroom with optional sitting room and His and Hers baths. Two covered patios are adjacent to a modern kitchen with separate breakfast area that overlooks a generous family room. You’ll find a spacious living room, formal dining room and private den as well. An optional sunroom, fourth bedroom and basement plan adjustment are also available.
26
portfolio 2007 for product specific information, see portfolio resources on page 32
third tier : The Luxury Choice
the Primrose offers a spacious kitchen…
that flows into an expansive family room.
At the heart of the Primrose you’ll find a spacious kitchen with breakfast area that flows into an expansive family room. But there’s even more space for entertaining with a large living room, formal dining room, and covered patio with sunroom option. In addition, there is a private den that can convert to an optional fourth bedroom, master bedroom with sitting room, and optional basement plan adjustment.
28
portfolio 2007 for product specific information, see portfolio resources on page 32
2 9
third tier : The Luxury Choice
the Primrose offers a spacious kitchen…
that flows into an expansive family room.
At the heart of the Primrose you’ll find a spacious kitchen with breakfast area that flows into an expansive family room. But there’s even more space for entertaining with a large living room, formal dining room, and covered patio with sunroom option. In addition, there is a private den that can convert to an optional fourth bedroom, master bedroom with sitting room, and optional basement plan adjustment.
28
portfolio 2007 for product specific information, see portfolio resources on page 32
2 9
third tier : The Luxury Choice
the Hydrangea gives you room to live, room to enter tain, and room to grow.
A modern kitchen with breakfast area overlooks an expansive family room and connected dining area. You’ll find a covered patio, as well as a separate living room and separate private den. Options include a sunroom, expansive hearth room, den to third bedroom conversion and basement plan adjustment.
30
portfolio 2007 for product specific information, see portfolio resources on page 32
third tier : The Luxury Choice
the Hydrangea gives you room to live, room to enter tain, and room to grow.
A modern kitchen with breakfast area overlooks an expansive family room and connected dining area. You’ll find a covered patio, as well as a separate living room and separate private den. Options include a sunroom, expansive hearth room, den to third bedroom conversion and basement plan adjustment.
30
portfolio 2007 for product specific information, see portfolio resources on page 32
— Seasons at Laurel Canyon
50 ft. Homesites
hardware: Rope knob – Satin Nickel
cabinets: Tahoe® Cherry Chocolate. The wraparound island with sink and dishwasher distinguishes this kitchen. The cabinet above the microwave is staggered to create a focal point. A large utility cabinet provides extra storage.
2-3 Bedrooms | 2 Baths | 2 Car Garage : 1,500 sq. ft. to 2,000 sq. ft. : Pansy, Azalea, Morning Glory, Daisy & Marigold ()
*{ Smaller, yet rich with amenities }8
0 8
0 9
top
Marigold Den
,
left
Azalea Bookcase cabinets: Andover Oak Tawny hardware: Classic knob – Satin Nickel
: A New Standard
pages 10 ~ 11
cabinets: Durango® Cherry Chocolate. Wall cabinets are stacked above the countertop to create this storage unit with vertical wine racks on each side. The base is formed by placing wall cabinets on a platform with a furniture toe. Along the top edge, classic crown molding with dentil and triple bead molding inserts. hardware: Rope knob – Satin Nickel bottom
Pansy
Marigold Kitchen
.
cabinets: Andover® White. His and Hers vanities connected by a lower kneehole desk drawer forming a vanity area.
cabinets: Durango® Cherry Chocolate. A small island with 42" knee wall and deep bar top separates this L-shaped kitchen from the main living space and conceals the sink area. The cabinet above the microwave is pulled forward and staggered to create a focal point. The double oven is built in. Classic crown with dentil and triple bead molding inserts finishes the top edge. Exposed sides are covered with finished panels.
hardware: Classic knob – Satin Nickel
hardware: Rope knob – Satin Nickel
The generous living room and dining room area creates an open, inviting living environment and is connected to a spacious foyer, and fully modern kitchen with separate breakfast area. The large master bedroom features a tray ceiling and a private den can convert to a third bedroom (optional).
1 0
0 0
,
main photo
Pansy Master Bath
top
hardware: Classic knob – Satin Nickel center
Daisy Master Bath
second tier :
Moving Up
Sunflower Kitchen
cabinets: Wyoming® Cherry Chocolate Cathedral. Staggered heights accentuated by a combination of classic crown molding and center bead moldings.
Within nearly 3,000 square feet of living area, the Magnolia’s special features include a master bedroom with optional sitting room and His and Hers baths. Two covered patios are adjacent to a modern kitchen with separate breakfast area that overlooks a generous family room. You’ll find a spacious living room, formal dining room and private den as well. An optional sunroom, fourth bedroom and basement plan adjustment are also available.
bottom
Hydrangea Master Bath
2 6
main photo
Gardenia Kitchen
Magnolia Master Bath
cabinets: Sonoma® Cherry Bordeaux. The peninsula with sink and dishwasher has a 42" half wall to separate the kitchen from the dining area. The cabinet above the microwave is staggered to create a focal point. Exposed ends are skinned and classic crown molding adds a finishing touch along the top.
cabinets: Wyoming® Cherry Chocolate. A wide kneehole desk drawer mounted lower than the countertop provides a vanity seating area in this master bath.
hardware: Rope knob – Satin Nickel
hardware: Classic knob – Satin Nickel
bottom
bottom
cabinets: Sonoma® Cherry Bordeaux. A tall end panel is trimmed to form the countertop and line the underside of the wall cabinets at center. Exposed ends are skinned and classic crown molding adds a finishing touch along the top. At the base, ogee pilaster molding is used to create a furniture toe.
top
Primrose Basement Bath cabinets: Washington® Cherry Chocolate.
Magnolia Beverage Area cabinets: Wyoming® Cherry Chocolate.
page 28 ~ 29
Primrose …
At the heart of the Primrose you’ll find a spacious kitchen with breakfast area that flows into an expansive family room. But there’s even more space for entertaining with a large living room, formal dining room, and covered patio with sunroom option. In addition, there is a private den that can convert to an optional fourth bedroom, master bedroom with sitting room, and optional basement plan adjustment.
2 8
2 9
,
No matter what’s on the agenda for the day, Timberlake® can help make every activity special… with rich, thoughtful cabinetry designs that marry storage, convenience and style!
left
Primrose Kitchen Daylily
60 ft. Homesites
2-3 Bedrooms | 2 Baths | 2 Car Garage : 2,000 sq. ft. to 2,500 sq. ft. A very spacious family room with breakfast area is the focus of this floor plan. But the Daylily includes even more distinct features, such as a large living room, formal dining room, master bedroom with generous flex space area, optional sunroom, and den that can be converted to a third bedroom (optional). Ideal for both intimate or large gatherings and more comfortable day-to-day living.
: Gardenia, Dahlia, Sunflower () & Daylily
*{ More room, more options }8
1 7
,
top
Magnolia .
middle
Gardenia Entertainment Center
2 0
cabinets: Washington® Cherry Chocolate. A single oven cabinet gives this kitchen a sleek, built-in look. hardware: Classic knob – Satin Nickel
,
bottom
left
left
right
Daisy Den Area
Dahlia Kitchen
Daylily Bar
Primrose Study
cabinets: Scottsdale® Maple Mocha. Two bookcases form the left side of this built-in with a drawer base and wall cabinet on platform forming the credenza side. A finished panel is used for the countertop. Along the top, classic crown molding with dentil and triple bead molding inserts are used along with a tall end panel to form the bridge.
cabinets: Washington® Cherry Spice. Staggered wall cabinets are the predominant feature of this gourmet kitchen. A wine rack is topped with a filler strip and shell onlay. All exposed sides are skinned. Top molding is classic crown with rope molding accent; under-cabinet molding is traditional light rail.
cabinets: Tahoe® Cherry Bordeaux. A pair of wall cabinets with matching interiors, void door option and single bead molding are flanked by two vertical wine racks, each with a stem glass holder mounted beneath. Classic crown molding is placed along the top.
Cabinets: Washington® Cherry Chocolate. Bookshelves stacked above wall cabinets on a platform with ogee pilaster molding furniture toe. Tall fluted columns are placed between each segment, and pulled forward 3". Along the top edge, angle crown and soffit crown are combined for a distinctive edge.
pages 12 ~ 13
pages 18 ~ 19
page 24 ~ 25 Sunflower’s , , .
The Marigold offers distinctive features that make it ideal for entertaining. For example, a large kitchen and separate breakfast area flow into a large family room, with an adjacent expansive great room and dining room area. What’s more, there is a covered patio just off the family room, cozy, private den and tray ceiling in the master bedroom. Options include a sunroom, den to third bedroom conversion and basement plan adjustment.
Hydrangea , , .
The Hydrangea gives you room to live, room to entertain, and room to grow. A modern kitchen with breakfast area overlooks an expansive family room and connected dining area. You’ll find a covered patio, as well as a separate living room and separate private den. Options include a sunroom, expansive hearth room, den to third bedroom conversion and basement plan adjustment.
The modern kitchen offers a separate breakfast area, the master bedroom features a tray ceiling, a covered patio offers a sunroom option, the den can become a third bedroom (optional), and there is also an optional basement plan adjustment. There’s more to the Sunflower if you’re looking for both living space and space for entertaining.
1 8
1 2
,
hardware: Classic knob – Satin Nickel
pages 30 ~ 31
third tier :
The Luxury Choice
: Moving Up
: A New Standard
Marigold .
hardware: Classic knob – Graphite
: The Luxury Choice
hardware: Rope knob – Satin Brass
70 ft. Homesites
main photo
Marigold Basement Family Room
Sunflower Study
cabinets: Durango® Cherry Chocolate. A pulled entertainment center forms the
cabinets: Tahoe® Cherry Chocolate.
3 0
— Seasons at Laurel Canyon
,
main photo
3-4 Bedrooms | 2 or 3 Baths | 2 or 3 Car Garage : 2,500 sq. ft. to 3,000 sq. ft. : Hydrangea, Chrysanthemum, Primrose () & Magnolia
*{ The most complete range of options }8
2 4
2 5
,
An L-shaped island with 42" knee wall and deep bar top separates this large kitchen from the family area. Highlights include: a double oven cabinet and a built-in wine rack with stem glass holder mounted beneath. Classic crown molding with center bead insert finishes the top edge while traditional light rail molding finishes the bottom edge of the wall cabinets.
Hydrangea Scrapbook Room
page 20 ~ 21
1 6
32
pages 26 ~ 27
,
— Seasons at Laurel Canyon
hardware: Classic knob – Satin Nickel
cabinets: Wyoming® Cherry Chocolate. Mullion frame door wall cabinet with matching interiors and clear decorative glass inserts. Beneath the wall cabinets, traditional light rail molding.
hardware: Rope knob – Satin Nickel
pages 16 ~ 17
cabinets: Scottsdale® Maple Mocha. “His” vanity in the master bath separates the tub and walk-in shower. Sides are skinned with finished panels.
Magnolia Kitchen
hardware: Rope knob – Satin Nickel
: Moving Up
cabinets: Scottsdale® Maple Mocha. Peninsula kitchen with built-in home entertainment center on the cooking wall.
top
: Moving Up
Daisy Kitchen/Entertainment Center
hardware: Rope knob – Satin Nickel
left
: The Luxury Choice
: A New Standard
pages 08 ~ 09
Stacked wall cabinets mounted above and below the matching cherry countertop to form a large storage area, highlighted by mullion frame doors with clear glass. The bookcases under the credenza are formed by wall bookshelves on a platform. A furniture toe finishes the base.
: The Luxury Choice
A New Standard
focal point of this 20-ft. long built-in unit with bookcases, and open-and-closed storage. Along the top, a deep cornice is made of trimmed end panels and valances with classic crown molding, dentil and triple bead molding. The TV segment is framed by wall cabinets with matching interiors and rice paper glass inserts. A pair of frieze valances adds a decorative touch above the shelf made of finished panels. Separating each section are tall fluted fillers topped with aster corner blocks.
: The Luxury Choice
Portfolio® Resources
first tier :
,
main photo
Hydrangea Gourmet Kitchen cabinets: Wyoming® Cherry Chocolate Cathedral.
cabinets: Wyoming® Cherry Chocolate. Base cabinets and vanity sink bases wrap around the entire master bath. A matching toe kick finishes the bottom edge.
— Seasons at Laurel Canyon
50 ft. Homesites
hardware: Rope knob – Satin Nickel
cabinets: Tahoe® Cherry Chocolate. The wraparound island with sink and dishwasher distinguishes this kitchen. The cabinet above the microwave is staggered to create a focal point. A large utility cabinet provides extra storage.
2-3 Bedrooms | 2 Baths | 2 Car Garage : 1,500 sq. ft. to 2,000 sq. ft. : Pansy, Azalea, Morning Glory, Daisy & Marigold ()
*{ Smaller, yet rich with amenities }8
0 8
0 9
top
Marigold Den
,
left
Azalea Bookcase cabinets: Andover Oak Tawny hardware: Classic knob – Satin Nickel
: A New Standard
pages 10 ~ 11
cabinets: Durango® Cherry Chocolate. Wall cabinets are stacked above the countertop to create this storage unit with vertical wine racks on each side. The base is formed by placing wall cabinets on a platform with a furniture toe. Along the top edge, classic crown molding with dentil and triple bead molding inserts. hardware: Rope knob – Satin Nickel bottom
Pansy
Marigold Kitchen
.
cabinets: Andover® White. His and Hers vanities connected by a lower kneehole desk drawer forming a vanity area.
cabinets: Durango® Cherry Chocolate. A small island with 42" knee wall and deep bar top separates this L-shaped kitchen from the main living space and conceals the sink area. The cabinet above the microwave is pulled forward and staggered to create a focal point. The double oven is built in. Classic crown with dentil and triple bead molding inserts finishes the top edge. Exposed sides are covered with finished panels.
hardware: Classic knob – Satin Nickel
hardware: Rope knob – Satin Nickel
The generous living room and dining room area creates an open, inviting living environment and is connected to a spacious foyer, and fully modern kitchen with separate breakfast area. The large master bedroom features a tray ceiling and a private den can convert to a third bedroom (optional).
1 0
0 0
,
main photo
Pansy Master Bath
top
hardware: Classic knob – Satin Nickel center
Daisy Master Bath
second tier :
Moving Up
Sunflower Kitchen
cabinets: Wyoming® Cherry Chocolate Cathedral. Staggered heights accentuated by a combination of classic crown molding and center bead moldings.
Within nearly 3,000 square feet of living area, the Magnolia’s special features include a master bedroom with optional sitting room and His and Hers baths. Two covered patios are adjacent to a modern kitchen with separate breakfast area that overlooks a generous family room. You’ll find a spacious living room, formal dining room and private den as well. An optional sunroom, fourth bedroom and basement plan adjustment are also available.
bottom
Hydrangea Master Bath
2 6
main photo
Gardenia Kitchen
Magnolia Master Bath
cabinets: Sonoma® Cherry Bordeaux. The peninsula with sink and dishwasher has a 42" half wall to separate the kitchen from the dining area. The cabinet above the microwave is staggered to create a focal point. Exposed ends are skinned and classic crown molding adds a finishing touch along the top.
cabinets: Wyoming® Cherry Chocolate. A wide kneehole desk drawer mounted lower than the countertop provides a vanity seating area in this master bath.
hardware: Rope knob – Satin Nickel
hardware: Classic knob – Satin Nickel
bottom
bottom
cabinets: Sonoma® Cherry Bordeaux. A tall end panel is trimmed to form the countertop and line the underside of the wall cabinets at center. Exposed ends are skinned and classic crown molding adds a finishing touch along the top. At the base, ogee pilaster molding is used to create a furniture toe.
top
Primrose Basement Bath cabinets: Washington® Cherry Chocolate.
Magnolia Beverage Area cabinets: Wyoming® Cherry Chocolate.
page 28 ~ 29
Primrose …
At the heart of the Primrose you’ll find a spacious kitchen with breakfast area that flows into an expansive family room. But there’s even more space for entertaining with a large living room, formal dining room, and covered patio with sunroom option. In addition, there is a private den that can convert to an optional fourth bedroom, master bedroom with sitting room, and optional basement plan adjustment.
2 8
2 9
,
No matter what’s on the agenda for the day, Timberlake® can help make every activity special… with rich, thoughtful cabinetry designs that marry storage, convenience and style!
left
Primrose Kitchen Daylily
60 ft. Homesites
2-3 Bedrooms | 2 Baths | 2 Car Garage : 2,000 sq. ft. to 2,500 sq. ft. A very spacious family room with breakfast area is the focus of this floor plan. But the Daylily includes even more distinct features, such as a large living room, formal dining room, master bedroom with generous flex space area, optional sunroom, and den that can be converted to a third bedroom (optional). Ideal for both intimate or large gatherings and more comfortable day-to-day living.
: Gardenia, Dahlia, Sunflower () & Daylily
*{ More room, more options }8
1 7
,
top
Magnolia .
middle
Gardenia Entertainment Center
2 0
cabinets: Washington® Cherry Chocolate. A single oven cabinet gives this kitchen a sleek, built-in look. hardware: Classic knob – Satin Nickel
,
bottom
left
left
right
Daisy Den Area
Dahlia Kitchen
Daylily Bar
Primrose Study
cabinets: Scottsdale® Maple Mocha. Two bookcases form the left side of this built-in with a drawer base and wall cabinet on platform forming the credenza side. A finished panel is used for the countertop. Along the top, classic crown molding with dentil and triple bead molding inserts are used along with a tall end panel to form the bridge.
cabinets: Washington® Cherry Spice. Staggered wall cabinets are the predominant feature of this gourmet kitchen. A wine rack is topped with a filler strip and shell onlay. All exposed sides are skinned. Top molding is classic crown with rope molding accent; under-cabinet molding is traditional light rail.
cabinets: Tahoe® Cherry Bordeaux. A pair of wall cabinets with matching interiors, void door option and single bead molding are flanked by two vertical wine racks, each with a stem glass holder mounted beneath. Classic crown molding is placed along the top.
Cabinets: Washington® Cherry Chocolate. Bookshelves stacked above wall cabinets on a platform with ogee pilaster molding furniture toe. Tall fluted columns are placed between each segment, and pulled forward 3". Along the top edge, angle crown and soffit crown are combined for a distinctive edge.
pages 12 ~ 13
pages 18 ~ 19
page 24 ~ 25 Sunflower’s , , .
The Marigold offers distinctive features that make it ideal for entertaining. For example, a large kitchen and separate breakfast area flow into a large family room, with an adjacent expansive great room and dining room area. What’s more, there is a covered patio just off the family room, cozy, private den and tray ceiling in the master bedroom. Options include a sunroom, den to third bedroom conversion and basement plan adjustment.
Hydrangea , , .
The Hydrangea gives you room to live, room to entertain, and room to grow. A modern kitchen with breakfast area overlooks an expansive family room and connected dining area. You’ll find a covered patio, as well as a separate living room and separate private den. Options include a sunroom, expansive hearth room, den to third bedroom conversion and basement plan adjustment.
The modern kitchen offers a separate breakfast area, the master bedroom features a tray ceiling, a covered patio offers a sunroom option, the den can become a third bedroom (optional), and there is also an optional basement plan adjustment. There’s more to the Sunflower if you’re looking for both living space and space for entertaining.
1 8
1 2
,
hardware: Classic knob – Satin Nickel
pages 30 ~ 31
third tier :
The Luxury Choice
: Moving Up
: A New Standard
Marigold .
hardware: Classic knob – Graphite
: The Luxury Choice
hardware: Rope knob – Satin Brass
70 ft. Homesites
main photo
Marigold Basement Family Room
Sunflower Study
cabinets: Durango® Cherry Chocolate. A pulled entertainment center forms the
cabinets: Tahoe® Cherry Chocolate.
3 0
— Seasons at Laurel Canyon
,
main photo
3-4 Bedrooms | 2 or 3 Baths | 2 or 3 Car Garage : 2,500 sq. ft. to 3,000 sq. ft. : Hydrangea, Chrysanthemum, Primrose () & Magnolia
*{ The most complete range of options }8
2 4
2 5
,
An L-shaped island with 42" knee wall and deep bar top separates this large kitchen from the family area. Highlights include: a double oven cabinet and a built-in wine rack with stem glass holder mounted beneath. Classic crown molding with center bead insert finishes the top edge while traditional light rail molding finishes the bottom edge of the wall cabinets.
Hydrangea Scrapbook Room
page 20 ~ 21
1 6
32
pages 26 ~ 27
,
— Seasons at Laurel Canyon
hardware: Classic knob – Satin Nickel
cabinets: Wyoming® Cherry Chocolate. Mullion frame door wall cabinet with matching interiors and clear decorative glass inserts. Beneath the wall cabinets, traditional light rail molding.
hardware: Rope knob – Satin Nickel
pages 16 ~ 17
cabinets: Scottsdale® Maple Mocha. “His” vanity in the master bath separates the tub and walk-in shower. Sides are skinned with finished panels.
Magnolia Kitchen
hardware: Rope knob – Satin Nickel
: Moving Up
cabinets: Scottsdale® Maple Mocha. Peninsula kitchen with built-in home entertainment center on the cooking wall.
top
: Moving Up
Daisy Kitchen/Entertainment Center
hardware: Rope knob – Satin Nickel
left
: The Luxury Choice
: A New Standard
pages 08 ~ 09
Stacked wall cabinets mounted above and below the matching cherry countertop to form a large storage area, highlighted by mullion frame doors with clear glass. The bookcases under the credenza are formed by wall bookshelves on a platform. A furniture toe finishes the base.
: The Luxury Choice
A New Standard
focal point of this 20-ft. long built-in unit with bookcases, and open-and-closed storage. Along the top, a deep cornice is made of trimmed end panels and valances with classic crown molding, dentil and triple bead molding. The TV segment is framed by wall cabinets with matching interiors and rice paper glass inserts. A pair of frieze valances adds a decorative touch above the shelf made of finished panels. Separating each section are tall fluted fillers topped with aster corner blocks.
: The Luxury Choice
Portfolio® Resources
first tier :
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main photo
Hydrangea Gourmet Kitchen cabinets: Wyoming® Cherry Chocolate Cathedral.
cabinets: Wyoming® Cherry Chocolate. Base cabinets and vanity sink bases wrap around the entire master bath. A matching toe kick finishes the bottom edge.
p.o. box 1980 winchester, va 22604 www.timberlake.com Š 2007 American Woodmark Corporation | 02/07 TBL99020 7.5M