Time-Lapse In Advertising If Mad Men has taught us anything, other than drinking at work in the middle of the day is a great idea and women’s rights have come a long way, it’s that advertising can be a difficult world to navigate: fresh and exciting ideas are constantly needed and rewarded, with anything even slightly tired or done requiring an immediate refresh to stay current and get the same results. Innovation is constantly required. And unlike in Mad Men, there are so many different forums nowadays that can and should be involved and utilised when it comes to getting a company’s brand and message out there. It’s a world that constantly needs to adapt with technology and the changing world. After all, within the confines of a budget, there’s the question of radio or television, newspapers or magazine campaigns. And that’s not even bringing social media into it, which can be one of the most effective means of getting a company’s advert out there to be seen by the highest number of people possible. Social media can be responsible for an advert failing or succeeding, or even going viral, so it’s important the concept behind the campaign is something that can be shared on these platforms too. Working on something that can succeed on this many levels can be a challenge to say the least. Enter time lapse video. Time lapse video is no stranger to the world of advertising. Numerous big name companies and corporations have already utilised it as a marketing tool. And there’s no wonder why: it lends itself perfectly to the job and thanks to its versatility, it can be employed by almost anyone, regardless of exactly what it is it is being used to promote. In the past, everyone from fast food corporations to the beauty product market has notably used it to the utmost effect. (To see a diverse range of time-lapse videos, visit: http://www.time-lapsesystems.co.uk/)
One of the main advantages of using time lapse video as a marketing tool is in fact its adaptability: not only does this mean that it can be employed by effectively any company to advertise any product, event or whatever else the company might want to raise awareness of, for equally effective results, but it also can then be used across media platforms. Depending on the budget available for the campaign, creating a short promotional film could just as easily be used for television as it could be shared across various internet platforms. Depending on the budget available, the video has as much if not more chance of being successful if it goes viral on the internet than via any other medium. The internet is littered with various time lapse videos, which grab attention and can make for some stunning footage. It’s not uncommon for these videos to be shared across different social media platforms and websites and go viral as a result, if the footage is impressive enough. Many are also then picked up for articles picking out the best examples, which needless to say, only increases the promotion the company is then enjoying as a result. In short, it can be far more effective than a magazine spread or advert in a national newspaper. Not only this, but it’s also an interesting multimedia facet to add to the company’s own website, which in turn makes the likelihood of page hits more realistic. In terms of internet optimisation, time lapse video is hard to beat. This versatility extends past its means of use, but to the kind of things it can be used to capture. In time lapse video’s illustrious and extensive history with advertising, it has been used for everything from recording art being made, flash pop up events and media stunts to a day in the life of a theme park. Each make for compelling viewing. Not only is it versatile, but it’s also highly accessible. The work can be planned around your budget and personal scope for starters, which means you get the control over it and how much you spend, regardless of what you can afford. As well as that, the cameras can also be set up on any terrain and under any conditions, without them being compromised, which means that it’s a flexible option no matter what the premise of the campaign.
It can also be used regardless of the time scope of the project, so can cover anything from a flash event to a project that can take place over months or longer. Whatever the advertising premise, time lapse video is a flexible option for it. In the past, this has been used by beauty companies demonstrating the effects of time and ageing on a person’s face (and how their products can help reverse this effect) and construction companies and architecture firms filming the erection of a building or structure from start to finish. Both are events that take place over a period of time and time lapse video is equally effective as a means of fully documenting each. When it comes to things that take place over such long period of times, the process from start to finish is one that progresses so gradually, we’re rarely treated to an oversight of it as a whole. An ageing face, for example, is seen at stages throughout life, but we don’t often see the entire process speeded up to get the full effect. When we suddenly get to, it makes for some startling footage. In the case of the beauty company, it’s a remarkable short film; in the case of the construction project, it is also a fantastic portfolio piece for them that also effectively displays their skill and talent in their field. It works as an advertising tool in more than one capacity. One of the main reasons time lapse video is so useful is that it can result in some stunning footage that fully captures that full transformative process that you just don’t otherwise get to see in the same way: an entire event is condensed into mere minutes, highlighting all its best moments. A testament to its power is that a number of film makers and directors are often interested in using the technique for their own work, so it’s easy to imagine how effective it might be for a short advertising or promotional film. It promises to grab and hold the public’s attention. The fact that its popularity is proven, just goes to show why its such a useful tool for advertising. So regardless of what the premise of the campaign is or the budget available for it, time lapse video has proved itself time and again to be an incredibly effective marketing and advertising tool. With more and more companies using it for their own advertising campaigns, the results speak for themselves. (For more information on time-lapse video and the benefits it can give to your business, please get in touch: http://www.time-lapse-systems.co.uk/contact-us.php)