STYLISH Strides

ACTOR KIERAN CULKIN IS THE FACE OF ZEGNA'S TRIPLE STITCH™ SHOE IN A NEW CAMPAIGN

ZEGNA is striding boldly towards the future together with beloved Hollywood actor Kieran Culkin by its side, conquering the world of men’s fashion with wit and style as Culkin was named the new ambassador of the brand’s Triple Stitch™ Luxury Leisurewear Shoe.

The renowned actor, known for his Emmy and SAG-nominated performance as Roman Roy in HBO’s “Succession”, joins forces with ZEGNA in an exciting new campaign set against the vibrant backdrop of New York City and its magnificent skyscrapers. This collaboration allows the 40-year-old star to delve

By Umesh Bhagchandani

into profound reflections on the concepts of success and leadership, which are intricately intertwined with the essence of the Triple Stitch™. The iconic shoes’ innovation has garnered tremendous acclaim worldwide and stands as a testament to the brand’s unwavering commitment to quality and style.

With Kieran Culkin as the face of its Triple Stitch™ Luxury Leisurewear Shoe, ZEGNA solidifies its position as a trailblazer in the fashion industry. As we know, Culkin’s exceptional range and magnetic screen presence perfectly reflect the values that ZEGNA seeks to convey through its products. As seen through the campaign, which was shot in an NYC penthouse with the talented actor posing in a series of relaxing pictures and donning not only the new Triple Stitch™ Shoes, but also the brand’s classy sartorial pieces in neutral palates, Culkin brings forth unparalleled talent and unique perspective in everything he does. This is apparent in the captivating campaign, which explores the nuances of the quest for greatness in a fun, yet sophisticated way.

The Triple Stitch™ effortlessly blends practicality with the brand's unrivalled craftsmanship and new ethos while also combining versatility, comfort, and style, as guided by Artistic Director Alessandro Sartori. Whether worn to a casual event or a more formal affair, the shoes naturally complement any outfit and occasion, even breaking the rules of traditional footwear. With a variety of colours and materials available, it boasts a lightweight feel, gentle softness, and remarkably flexible sole. These are not just shoes but exclusive accessories that elevate your wardrobe to new heights, whether you're going for a casual or smart look.

The Triple Stitch™ has become ZEGNA’s radiant centrepiece since its introduction, being the perfect companion to gentlemen in every imaginable setting possible. From private jets and boardrooms, to the vibrant streets of the world's most stylish cities, these shoes shine as a symbol of unparalleled style. Regularly spotted on the next generation of leaders around the globe, it's no wonder that the Triple Stitch™ has become a mark of fashion excellence, and Kieran Culkin’s participation in the new campaign further cements its position as a musthave for fashion-forward gentlemen.

At the heart of the campaign, the “Scott Pilgrim vs. the World” star also becomes the newest addition to ZEGNA's prestigious 232 Community—a close-knit family of visionar- ies who share a passion for greatness. This distinguished community is known for bold decision-making and an unwavering pursuit of excellence. The community is named after the remarkable 232 Road nestled within the Oasi Zegna natural territory, the 100km2 home of ZEGNA’s values in the Italian Alps.

Originally paved by ZEGNA's visionary founder, Ermenegildo Zegna, this road embodies the brand's commitment to innovation and encapsulates its rich 112-year history as a global leader in the world of sartorial excellence. In a similar vein, the campaign celebrates the actor's inclusion into this remarkable community, further solidifying ZEGNA's legacy as a beacon of style for gentlemen everywhere.