VISION TO New Heights

CHANEL UNVEILS THE NEW FACE OF BLEU DE CHANEL AND LAUNCHES ITS E-SHOP IN INDONESIA

By Jihan Basyah

CHANEL has just named award-winning actor Timothée Chalamet as the new ambassador of BLEU DE CHANEL . Timothée succeeds the late Gaspard Ulliel, who was the first ambassador of the men’s fragrance for nearly 12 years. The “Call Me by Your Name” star embodies exactly what the BLEU DE CHANEL fragrance is all about: “a man who does not limit himself to the ordinary boundaries life sets”.

Timothée Chalamet is known as one of the most talented and iconic actors of this generation. Having received numerous accolades, including nominations from the Academy Awards, Golden Globe Awards, and BAFTA Film Awards, it comes as no surprise that Timothée was named the new face of BLEU DE CHANEL. The French-American actor has had a diverse career in acting: from supporting roles in Greta Gerwig’s “Lady Bird” and “Little Women”, to deep, intense roles in “Beautiful Boy” and “Bones and All”, to newer and groundbreaking roles in the eccentric “Wonka” and the highly anticipated “Dune: Part Two”. And just like his career, Timothée’s distinguished scenes and films represent the ingenious spirit of BLEU DE CHANEL: a vision to new heights, knowing no bounds.

CHANEL in-house perfumer, Jacques Polge created BLEU DE CHANEL. Described as a clean, woody, and sensual fragrance, it is an ideal fragrance for strong, elegant men who exude confidence and a spirit of adventure; with notes of citrus, vetiver, amber and sandalwood, it leaves a lasting scent truly worth remembering. Much like BLEU DE CHANEL’s embodiment of independence, determination, and defying convention, the combination of aromas exudes that same exact sentiment.

Trailblazing a new generation of young, modern icons, this latest collaboration marks the first for the House of CHANEL and Timothée Chalamet, along with being the very first official ambassador of any fashion or beauty label for the actor himself. The BLEU DE CHANEL advertising campaign was released this June, with shots done by the talented Mario Sorrenti.

1. The talented actor embodies what BLEU DE CHANEL is about: a man without limits

2. BEIGE LES EXCLUSIFS DE CHANEL 200ml

3. BOY CHANEL LES EXCLUSIFS DE CHANEL 75ml

4. BLEU DE CHANEL is a clean, woody, sensual fragrance for the elegant gentleman

5 . Timothée Chalamet is the new ambassador of BLEU DE CHANEL

Following this worldwide announcement, CHANEL is also pleased to unveil its newly launched Fragrance and Beauty E-shop here in Indonesia, where one can find the woody, aromatic BLEU DE CHANEL, or even the LES EXCLUSIFS DE CHANEL line such as the BEIGE and the BOY which personify the House’s exceptional art of perfuming. With each scent evoking a chapter from the life and character of Mademoiselle Chanel herself, this elegant collection celebrates her timeless style, as reflected on the Maison she founded.

Classic choices from the LES EXCLUSIFS DE CHANEL include the BEIGE and BOY. The former gives off an intense floral aroma of hawthorn and frangipani with hints of honey, while the latter exudes a combination of lavender and geranium with exquisite woody notes. A curation of items exclusively sold online in- clude the BOY DE CHANEL makeup for men along with fragrances in 35ml sizes. With over 400 selected products ranging in skincare, fragrance, and makeup, CHANEL is ready to deliver the very best of luxurious fragrance and cosmetics right to your home. BLEU DE CHANEL and LES EXCLUSIFS DE CHANEL are now available at CHANEL’s newly launched E-shop in Indonesia. Visit https://id-eshop. chanel.com/ to view the entire product range.

By Jihan Basyah