REBORN
Breitling Premier Heritage Collection
Power
BREITLING TAKES THE IMPECCABLE STYLING AND SOPHISTICATION OF THE PREMIER AND UPDATES IT FOR THE PRESENT DAY
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lready an established watch manufacture in the early 1940s, Breitling was much sought after for its timepieces for aviation and military use. Renowned for its high quality instruments for professionals, the brand was attuned to what the market needed at that time and
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launched the Premier collection as an aesthetic diversion amidst the terrible conflict happening in Europe, North America, Asia, Australasia, and northern Africa. Coming into existence during a tumultuous time, the Premier catered to the innate
AN EXERCISE IN STYLE AND ELEGANCE In the early 1940s, Breitling was busy making onboard clocks for the Royal Air Force (RAF). Engaged in clandestine deliveries of the clocks, the brand supported the cause to the very best of its abilities. Globally established thanks to its timepieces for aviation and military use, the brand was then helmed by Willy Breitling, a man of great personal
By Maria Zarah Gregorio Viado
PREMIER
desire of people for normalcy and for an item that imbued elegance and glamour. Willy Breitling, a master watchmaker, who was actively involved in supplying onboard clocks to the Royal Air Force (RAF), was keenly aware that people had a need for something precious, something that could symbolise beauty, something that could take their minds off the calamitous goingson of the time. He thus paved the way for the Premier, a timepiece that would go down the annals of time as a signature of the brand’s high quality watch production.
