2015 TBBA presentation

It’s because of our partnership that we are able to do what we do.

Here’s what we did together!

April 11th - 26th

PROOF OF BENEFIT

Dear Tampa Bay Builders Association: Over the last several years, our combined efforts – with the Parade of Homes in particular – have been nothing shy of a winning collaboration and execution. We have thoroughly enjoyed working diligently to provide the TBBA an award-winning multimedia approach to what is undoubtedly the largest event of the year.

To show our appreciation and reflect on our collaborative success, we’re proud to present this comprehensive recap of our most recent (2015) Parade of Homes media strategy and guidebook. We thought it would benefit all parties involved to review the full depth and value of what the Times was truly pleased to provide the TBBA, as well as the builders and end consumers in our community.

At the Times, we pride ourselves on being THE reliable source of news and information to the many communities we reach, and as a result, welcome all opportunities to share our indispensable audience with valued partners. With that said, we want to thank you again for your partnership and the many memorable experiences that came with it. We wish you all the best in your current and future endeavors!

Sincerely,

Bruce Faulmann VP Advertising and Marketing

Grace Hamilton Sr. Real Estate Advertising Executive

Michelle Mitchell Sr. Advertising Manager

Ligia Cervera Real Estate and Recruitment Manager

April 11th - 26th

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A resounding THANK YOU to the Parade Committee Members and TBBA Staff for helping to make another successful Parade of Homes happen!

Parade Committee Members • Laura Kennedy, imortgage, Chair • Claudette Kelsey, Homes by WestBay, Vice Chair • Grace Hamilton, Tampa Bay Times, Vice Chair • Robert Paredes, imortgage • Ryan Dougherty, Standard Pacific Homes • Karen Larsen, Standard Pacific Home • Johanna Seldes, Interior Design Consulting • Jane Koy, Hillsborough Title • Linda Kosic, ProSource of Tampa • Janice Snow, Homes by WestBay • Kenny Gannon, imortgage • Nikki Armas, Ameristrength • Ben Millar, Solar City

TBBA Staff • Exec. Vice President – Jennifer Doerfel • Membership Director – Lauren Morgan • Special Events & Comm. Director – Melissa Chaumont

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• Barry Burich, Dream Custom Homes • Matt Burich, Dream Custom Homes • Terri Williamson, Laker/Lutz News • Shari Hansel, hhgregg • Kelly Ann Vickers, KW Property Management • Felix Menendez, Famous Tate • Carmine Ruggerio, Third Federal Savings • Scott Carter, FBC Mortgage • Gayla Lees, The REAL Connection Marketing Group • Jim Shaeffer, Real Reach Marketing • Erika Stanley, CEA Marketing

Congratulations to the TBBA on another successful Parade of Homes from your Tampa Bay Times Fulfillment team!

ADVERTISING

Michelle Mitchell – Senior Advertising Manager Grace Hamilton – Builder Representative Whitney Gell – Real Estate Coordinator

AD ORDER ENTRY

Jerry Gifford – AOE Manager April Hemby – Entry Specialist Crystal Randall – Entry Specialist Lois Collins – Entry Specialist Mac Stubbins – Layout

AD OPERATIONS

Larry McGuirk – Digital Operations Specialist Jackie Kileen – Digital Operations Specialist Belinda Becton-McAbee – Digital Specialist

PRODUCTION

Chris Galbraith – Marketing Manager Pat Stubbins – Production Manager JoAnn Vega – Graphic Artist Sandy Gonzalez – Graphic Artist Nausheen Syed-Ali – Graphic Artist Kate Rigney – Map Designer Pauline Brockman – Map location support Janeen Andrews – Production Coordinator Sally Moe – Proofreader

B2B

Angie Lowry – Business to Business Coordinator

ACCOUNTING

Samantha Gross – Accounting Manager Lara Gumz – Accounting Processor Taylor McKown – Accounting Processor Kimberly Goudreau – Credit Manager Nancy Krainz – Credit & Collections Coordinator Gail Early – Credit & Collections Coordinator

PLANT OPERATIONS

Ed Houk – Packaging & Processing Manager

ADVERTISING OPERATIONS

Danielle Mercer – Advertising Operations Project Manager

OUTPUT MANAGEMENT

Patsy Boatright – Ad Output Specialist Gary Zolg – Ad Output Specialist Orville Creary – Ad Output Specialist Robert Paget – Ad Output Specialist April 11th - 26th

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2015 By the Numbers | Where the Parade Was Seen

GUIDEBOOK FEATURES

BENEFITS

•

In-paper distribution

The 2015 Spring Parade of Homes Guidebook was inserted as a special section inside 245,000 select home delivery and newsstand copies of the Tampa Bay Times throughout Hillsborough and Pinellas counties.

•

80,000 distributed in tbt*

Not only were your customers’ ads seen in 245,000 homes, it was also available in 80,000 editions of tbt* as a special section insert.

•

Glossy cover tabloid format

Because of the high quality of the 2015 Spring Parade of Homes Guidebook, consumers kept your customers’ message for months – to visit over and over again.

Online exposure

The 2015 Spring Parade of Homes Guidebook was read by tampabayparadeofhomes.com visitors during the parade and for months after. The guidebook was also available all year on tampabay.com/homes. This drove additional business to your customers’ doors!

•

VALUE $390,000 April 11th - 26th

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2015 By the Numbers | Where the Parade Was Seen

PROMOTION FEATURES

BENEFITS

•

Print - 24 color ads

The 10-time Pulitzer Prize winning Tampa Bay Times is the most popular newspaper in Florida. A single ad in the Sunday paper reaches more millennials, more Gen Xers and more Boomers, than 5 ads on any one of the top local radio or cable stations. tbt* delivers a separate audience from the Times with its unique voice and free distribution at hundreds of area businesses.

Digital - 300,000 run-of-site impressions

tampabay.com, the area’s #1 local news website, delivered 525 click-throughs to tbba.net and a click-through rate of .18. The click-through rate was twice the national average! In addition, Parade advertisers purchased an additional 2.4 million impressions on tampabay.com as part of their Parade of Homes ad package. These additional ad impressions helped brand the Parade as well as serve as a traffic generator for the event.

•

VALUE $201,922 Sources: Nielsen Scarborough Report 2015 (r1), Issuu, October 2015

April 11th - 26th

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2015 By the Numbers | Where the Parade Was Seen

CASH AND COPIES FEATURES

BENEFITS

•

5,000 copies to the TBBA for distribution

These copies went to homebuyers and prospective homebuyers.

•

$5,000 cash investment

Support for operations of the TBBA.

VALUE $8,500 April 11th - 26th

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2015 By the Numbers | Print Promotion

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2015 By the Numbers | Pre-Parade Print Ad Schedule / Print Promotion

Wed., April 8 | Quarter page, tbt* 226,500 Readers

April 11th - 26th

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2015 By the Numbers | Pre-Parade Print Ad Schedule / Print Promotion

Wed., April 8 | 3 x 7, Taste section, Tampa Bay Times 496,500 Readers

April 11th - 26th

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2015 By the Numbers | Pre-Parade Print Ad Schedule / Print Promotion

Thurs., April 9

Quarter page, Weekend section, Tampa Bay Times 496,500 Readers

April 11th - 26th

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2015 By the Numbers | Pre-Parade Print Ad Schedule / Print Promotion

Fri., April 10

Full page, Pasco Times section Tampa Bay Times 73,700 Readers

April 11th - 26th

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2015 By the Numbers | Pre-Parade Print Ad Schedule / Print Promotion

Fri., April 10 | Half page, Main News section, Tampa Bay Times 496,500 Readers

April 11th - 26th

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2015 By the Numbers | Pre-Parade Print Ad Schedule / Print Promotion

Fri., April 10 | Two full pages, tbt* 260,900 Readers

April 11th - 26th

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2015 By the Numbers | Week One Print Ad Schedule / Print Promotion

Sat., April 11

Half page, Main News section, Tampa Bay Times 496,500 Readers

April 11th - 26th

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2015 By the Numbers | Week One Print Ad Schedule / Print Promotion

Sun., April 12

Full page, Sunday HomeLink, Real Estate Section, Tampa Bay Times 835,900 Readers

April 11th - 26th

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2015 By the Numbers | Week One Print Ad Schedule / Print Promotion

Wed., April 15 | 3 x 7, Taste section, Tampa Bay Times 496,500 Readers

April 11th - 26th

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2015 By the Numbers | Week One Print Ad Schedule / Print Promotion

Thurs., April 16

Quarter page, Weekend section, Tampa Bay Times 496,500 Readers

April 11th - 26th

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2015 By the Numbers | Week One Print Ad Schedule / Print Promotion

Fri., April 17

Full page, Pasco Times section, Tampa Bay Times 73,700 Readers

April 11th - 26th

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2015 By the Numbers | Week One Print Ad Schedule / Print Promotion

Fri., April 17 | Half page, Main News section, Tampa Bay Times 496,500 Readers

April 11th - 26th

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2015 By the Numbers | Week One Print Ad Schedule / Print Promotion

Fri., April 17 | Two full pages, tbt* 260,900 Readers

April 11th - 26th

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2015 By the Numbers | Week Two Print Ad Schedule / Print Promotion

Sat., April 18

Full page, Main B section, Tampa Bay Times 496,500 Readers

April 11th - 26th

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2015 By the Numbers | Week Two Print Ad Schedule / Print Promotion

Sun., April 19

Full page, HomeLink, Real Estate Section, Tampa Bay Times 835,900 Readers

April 11th - 26th

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2015 By the Numbers | Week Two Print Ad Schedule / Print Promotion

Wed., April 22 | 3 x 7, Taste section, Tampa Bay Times 496,500 Readers

April 11th - 26th

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2015 By the Numbers | Week Two Print Ad Schedule / Print Promotion

Thurs., April 23 | Quarter page, Weekend section, Tampa Bay Times 496,500 Readers

April 11th - 26th

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2015 By the Numbers | Week Two Print Ad Schedule / Print Promotion

Fri., April 24

Full page, Pasco Times section Tampa Bay Times 73,700 Readers

April 11th - 26th

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2015 By the Numbers | Week Two Print Ad Schedule / Print Promotion

Fri., April 24 | Half page, Main News section, Tampa Bay Times 496,500 Readers

April 11th - 26th

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2015 By the Numbers | Week Two Print Ad Schedule / Print Promotion

Fri., April 24 | Two full pages, tbt* 260,900 Readers

April 11th - 26th

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2015 By the Numbers | Week Two Print Ad Schedule / Print Promotion

Sat., April 25

Full page, Main B section, Tampa Bay Times 496,500 Readers

April 11th - 26th

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2015 By the Numbers | Post Parade Print Ad Schedule / Print Promotion

Sun., June 7

Full page, Main News section, Tampa Bay Times 835,900 Readers

April 11th - 26th

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2015 By the Numbers | Post Parade Print Ad Schedule / Print Promotion

Sun., June 7

Full page, Bay Magazine 125,525 Readers April 11th - 26th

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* Based on average estimated 2.3 readers per copy.

2015 By the Numbers | Post Parade Print Ad Schedule / Print Promotion

Sun., June 14

Half page, HomeLink, Tampa Bay Times 835,900 Readers April 11th - 26th

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2015 By the Numbers | Total Audience

MORE THAN 1.6 MILLION TOTAL READERS AND UNIQUE IMPRESSIONS Tampa Bay Times & tbt* tampabay.com

1,362,400 readers 300,000 impressions

PLUS! Pasco Times Bay Magazine

April 11th - 26th

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73,700 readers 125,525 readers

Source: 2015 Scarborough Report r1

2015 By the Numbers | Our Supporting Advertisers

April 11th - 26th

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2015 By the Numbers | Our Supporting Advertisers

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2015 By the Numbers | Our Supporting Advertisers

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2015 By the Numbers | Our Supporting Advertisers

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2015 By the Numbers | Our Supporting Advertisers

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2015 By the Numbers | Our Supporting Advertisers

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2015 By the Numbers | Our Supporting Advertisers

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April 11th - 26th

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2015 By the Numbers | Our Supporting Advertisers

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2015 By the Numbers | Our Supporting Advertisers

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2015 By the Numbers | Our Supporting Advertisers

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2015 By the Numbers | Our Supporting Advertisers

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April 11th - 26th

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2015 By the Numbers | Our Supporting Advertisers

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2015 By the Numbers | Our Supporting Advertisers

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2015 By the Numbers | Our Supporting Advertisers

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2015 By the Numbers | Our Supporting Advertisers

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2015 By the Numbers | Our Supporting Advertisers

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2015 By the Numbers | The TOTAL VALUE of Our Parade Partnership

VALUE RECAP Value of Guidebook Production

$ 390,000

Value of Promotion: Print/Online/Marketing

$ 201,922

Tampa Bay Times Cash Contribution and Additional Copies to TBBA

$ 8,500

GRAND TOTAL

$ 600,422

April 11th - 26th

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ThankYou Tampa Bay Builders Association