Local & National Digital Solutions AUDIENCE
MOBILE tampabay.com’s mobile responsive site, along with our extended network of both mobile web and apps, allows your message to be targeted to smartphone and tablet users.
Share your message with more than 4.2 million unique monthly visitors on tampabay.com, Tampa Bay’s #1 news and information website. Position your brand alongside local and breaking news, Pulitzer Prizewinning stories, Things To Do and more.
18
4.2
MILLION PAGE VIEWS
MILLION UNIQUE MONTHLY VISITORS
Source: April 2016 comScore
Total DMA Adults
tampabay.com past 30 days
Median age
52 yrs.
43 yrs.
Median household income
$45,700
$60,100
Employed full-time
36%
49%
Professional managerial
18%
33%
33%
41%
Kids (17 & younger)
Behavioral targeting
Category targeting
With data collected from websites visited, searches made and articles read, the Times Digital Solutions team can identify and target your most likely customers.
Leverage a guaranteed list of specific sites or site sections that match the interests of your target audience.
tampabay.com/mediakit
Extend your reach locally or regionally throughout our network of high-quality, brand-safe websites.
Mobile capabilities: • Geo-targeting by DMA, state, or ZIP code • Behavioral targeting • Geo-retargeting • Day parting, weather and distance triggers • Geo-fencing
9.0
Source: 2016 Scarborough Report (r1 2/15-1/16)
TARGETING
EXTENDED NETWORK
MILLION PAGE VIEWS
Source: April 2016 Omniture & Google Analytics
Targeting opportunities available on tampabay.com and on our extended reach network. Demographic targeting
Keyword/Contextual targeting
Reach more of the users that matter to you. Target by age, gender, ethnicity, education level, homeownership status, income, marital status, household size and more.
Using a set of keywords or phrases, your advertising message will follow Internet users searching for your products and services as well as appear alongside related content, which will increase user engagement and facilitate stronger brand recognition.
Retargeting
Geofencing
IP targeting
Using a tracking pixel, your ad will be served to visitors who have already been to your site – keeping your brand top-of-mind and giving your digital marketing efforts a boost.*
Target an area around your business, competitive businesses, select events and any other area where your potential customers are likely to visit.
Deliver your message to consumers based on their Internet Protocol (IP) address.
*Extended Reach Network Only.
LOCAL AND NATIONAL REACH.
Sponsorships & Other Opportunities SPONSORSHIPS Targeted channel sponsorships & Sitewide Fixed Position
EMAIL/APPS
Sponsored content
E-newsletters and apps
“Own” your piece of the largest news and Take advantage of these fixed, high-visibility information website in Tampa Bay by sharing opportunities and share your brand message your message via customized advertorial or logo throughout tampabay.com. content, videos and more on: Channel Sponsorships exist on: • Specific News Channels • Specific Sports Channels • Business • Politics • Features and more
• Things To Do • Health • Education
Deliver your message to a captive audience of interested readers who have requested daily and weekly emails or downloaded apps to their smartphone or tablet. e-newsletters recipients
Apps
Daystarter email (Daily)....................................82,608
Tampa Bay Times e-newspaper (exclusive to Times subscribers)............5,082,253
PolitiFact (Weekly)...............................................33,902 Things To Do (Wed.)...........................................40,604 tbt* Top 5 (Thurs.)..................................................5,561 Sports News (Daily)............................................10,618
monthly page views
Times News App...............................................737,558 tbt* e-newspaper..............................................624,134 Things To Do.........................................................44,432
Daily Buzz (Florida politics) (Mon.-Fri.)................................ 4,757 Pasco News (Weekly)............................................1,799 Bucs Post-Game Recap (After games).........5,484 Hernando News (Weekly)....................................1,320 Travel Deals (Fri.).................................................14,320
PRE-ROLL & IN-BANNER VIDEO tampabay.com has more video than all broadcast media sites in Tampa Bay.
SEM Search Engine Marketing Increase your visibility within the search results pages of the #1 search engine.
Source: May 2016 Google Analytics
SEO Search Engine Optimization Develop a presence in front of local internet users seeking your services today.
Pre-roll & In-Banner Repurpose your existing TV spot or take advantage of the Times Digital production team’s expertise in commercial and video creation. Display your message on tampabay.com and throughout top websites on our extended reach network.
tampabay.com/mediakit
LOCAL AND NATIONAL REACH.