Beverages & food August Issue

India’s Ist Fortnightly Newspaper For Beverages, Food & Allied Industries

Vol. 6, Issue 3, August (I) 2013, Rs. 20/-

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India wastes Rs 44,000 cr worth food every year

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espite millions of Indians going to bed on a hungry stomach, the country is letting food worth a whopping Rs 44,000 crore go waste each year due to lack of adequate storage

infrastructure. While the wasted fruits and vegetables alone was estimated at Rs 13,300 crore, other food products like rice, wheat, serials and meat are also allowed to perish without consumption.

Union Agriculture and Food Processing Minister Sharad Pawar informed Rajya Sabha that setting up more large cold storages and better post harvesting facilities alone can curtail wastage.

Court stays Himachal ban on polythene packed chips, candy

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n a temporary reprieve to MNCs, the Himachal Pradesh High Court stayed the government order imposing a ban on potato chips and candies packaged in polythene.

Hearing a bunch of petitions, a division bench of Justice D.D. Sud and Justice Sanjay Karol stayed till Sep 3 the ban.

The government issued a notification June 26, banning sale and stocking of 25 food items, including chips and biscuits, which are available in plastic and nonbiodegradable packs.

The government’s notification came in the wake of the high court order Jan 10 that directed the government to ban the items packed in plastic packaging from April 1.

But later on the request of the state government, the court had extended the time limit to implement the orders by three months.

The government pleaded that additional time was required to evaluate the possible consequences that may arise as a result of the ban.

As per the court’s earlier order, eatables like potato chips, cookies, candy, chewing gum, ice cream, chocolates and noodles would not be available in polythene packs.

Essential items like milk and vegetable oils are, however, exempted from the ban.

The ban is likely to have wider ramifications

as scores of MNCs, which sell such eatables, will be impacted, say government officials.

“It is not that 100 percent biodegradable and compostable plastic and packaging material is not available in the market. It may increase the cost of the product. But then people indulging in the luxury of consumption of such consumable items, edible or otherwise, need to share the burden of costs,” the court had said.

The court, say legal experts, believes the price rise will be a deterrent for voluminous consumption of junk food, including aerated beverages, which contain a high concentration of synthetic sugars.

“We are of the opinion that there should be a ban on only those non-essential items which fall in the category of junk food such as wafers, sweets, noodles, chocolates, ice cream candy, biscuits and ‘namkeen’,” the court had said.

“These should be brought into Himachal Pradesh only in biodegradable packaging.

Even soft drinks should be brought in glass bottles or other biodegradable packaging but not in non-biodegradable packaging,” the court had said.

It had added: “We also make it clear that if we find that this experiment is successful, then we may expand the scope of this order to cover other non-essential items also.”

The minister claimed that the government has taken many steps to encourage creation of additional storage capacity and complimented states that had taken more interest in efficient food storage. Despite these, he insisted that requirement for cold storage remains very high.

The Saumitra Chaudhuri Committee, constituted by the Planning Commission in 2012, has estimated the country’s cold storage requirement as 61.3 million tonne as against the present capacity of around 29 million tonne. The Centre provides grantin-aid for states to build cold chain infrastructure, which is 50 per cent of the total cost of plant and machinery in general, areas and 75 per cent in difficult areas including the Northeast. However, it has kept the sealing as Rs 10 crore.

Reducing the amount of food wastage was one of the major arguments the government had put forth while allowing Foreign Direct Investment in retail sector last year, as it insisted that companies would invest in backend cold storage infrastructure.

However, since the FDI clearance, it is yet to receive a proposal from the global retail giants.

Earlier, Food Minister K V Thomas told Deccan Herald that nearly 30 per cent of the country’s fruits and vegetables perish due to lack of cold-storage facilities, while thousands of tons of food-grain rot in ill-equipped warehouses. Between 15 and 20 per cent of cooked food at weddings, parties or restaurants is wasted as well.

Though Thomas mooted the idea of introducing guest control system in marriages to prevent wastage of food, it failed to take off due to accusation from several quarters.

India produces around 250 million tonne of foodgrain in a year, but its annual consumption remains far lower at 220 million to 225 million tonne. The country has failed to take advantage of the higher production levels as it is reported that more than 250 million people go to bed hungry each day.

The report released by Ministry of Statistics and Programme Implementation last year said 48 per cent children under the age of five are stunted (too short for their age), indicating that half of the country’s children are chronically malnourished.

Beverages & Food Processing Times-August-I-2013

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India is the fastest growing market for adult consumption of chocolates and candies V S INTERNATIONAL

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hocolate and confectionery makers say adult consumption of chocolates and candies is growing at the fastest pace in India, and companies like Mondelez, Mars, Nestle, Perfetti Van Melle, Parle and ITC are launching new products and brands that target the grown-up.

Now there’s a lollipop to overcome boredom, sugar-free mint for the calorie conscious, a toffee which can boost romance, and dark chocolates that are bitter yet sweet.

Spencer’s Retail president & CEO Mohit Kampani says almost 20% of chocolate sales in at the retailer come from adult chocolates. “Adult chocolate consumption is getting a fillip from modern retail. A recent Nielsen report shows chocolate sold through modern retail has outpaced that of general trade,” he says.

Kampani says new ways of positioning the brands has put the category into high consumption mode, with per capita consumption going up from 40 gm in 2005 to 120 gm this year.

Urban consumers now buy chocolates and confectionery for everyday consumption. Earlier, they would buy them mostly during festivals.

Also, more and more Indian consumers are replacing traditional sweets with chocolates.

Indians now prefer chocolates over ‘chaat and tikki’ in a substantial change in snack consumption pattern, according to a report by leading chocolate maker Mars along with research firm IMRB. The report mapping snacking consumption patterns among Indians was released in June.

“Over the years, change in consumers’ preferences, eating habits and their global exposure has given a boost to the chocolate industry,” MV Natarajan, managing director (chocolate) at Mars International India, says. He says that the chocolate market is registering high growth mainly because of availability, affordability, anytime-anywhere consumption and convenience. “Chocolates are now considered a fun-to-eat snack rather than occasional luxuries and an important item in consumers’ grocery baskets,” Natarajan says.

It’s hardly surprising then that Mars, which makes Snickers, Galaxy and Mars chocolates, debuted its first television commercial for Snickers with 50-something actor Rekha late last year.

India’s chocolate market is estimated at around Rs 3,000 crore while the organised confectionery market is around Rs 2,000 crore. The overall chocolate market is growing 15% a year, while the growth in modern retail is almost double of that.

As per a recently published report by TechSci Research, India’s chocolate market is expected to reach $3.2 billion by 2018 due to increasing gifting culture in the country and increase in the income bracket.

Devendra Chawla, president (Food Bazaar) at the country’s largest retailer Future Group, says Indian consumers are upgrading their mithai consumption with chocolates, leading to premiumisation in the category.

Beverages & Food Processing Times-August-I-2013

Food Processing News

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Amul adopts green tech for its chocolate plant

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mul chocolates will be manufactured with green technology. The Kaira District Co-operative Milk Producers Union Limited (KDCMPUL) popularly known as Amul Dairy has adopted low carbon technology at the Amul chocolate plant at Mogar in Anand district.

The technology commissioned by the dairy co-operative is first of its kind in Gujarat. The district dairy union’s initiative comes after its green initiatives involving lakhs of farmers to plant over 312 lakh saplings to make Green Gujarat and its green project at Virar in Maharashtra the first of its kind in country’s dairy sector.

The Electric Heat Pump (EHP) system installed at Amul’s Mogar Food Complex was commissioned.

This project is being executed by Amul, The Energy and Resources Institute (TERI), New Delhi, the Institute of Global Environment Strategies (IGES), Japan and the Japan International Cooperation Agency (JICA).

EHP system was installed by engineers from Mayekawa Manufacturing Company Limited, Japan under a four year research project - ‘Application of Low Carbon Technology’ being undertaken by TERI, New Delhi jointly with IGES, Japan.

The goal of this project is to promote energy efficiency and environment friendly technologies in Indian small and

medium enterprises.

The pilot project, introduced for the first time in India, will result into energy saving of around 47 percent and reduction in CO2 emission by 39 percent which corresponds to the monetarysavings to the tune of Rs 20 lakh per annum besides reducing reliance on fossil fuels.

“This initiative by TERI and IGES for implementation of low carbon technologies, especially in developing countries like India is appreciable. We hope that application of such technologies will be replicated by the processing industry in general and dairy industry in particular to reduce energy consumption and CO2 emissions,” Amul Dairy’s managing director Rahul Kumar said, lauding the role of the team engaged in the successful commissioning of the system.

The total project cost is to the tune of Rs 1.5 crore.

“This pilot plant at our Food Complex will also act as a demonstration site for other dairy units and milk plants in India, who are interested in knowing more about this green technology,” said Kumar.

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Beverages & Food Processing Times-August-I-2013

Food Processing News

INDIA: Britannia to build Gujarat biscuit facility

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ndian food group Britannia Industries has confirmed plans to invest in a new biscuit facility in Gujarat in the west of the country.

A spokesperson for Britannia confirmed the investment plans

today (13 August). “Following the opening of its green field projects in Bihar and Orissa last year, the company will open up its new Greenfield project plant in Jhagadia in Gujarat to manufacture a variety of biscuits.”

Veterinary university develops new food processing technology

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epartment of livestock products technology in College of Veterinary Science, Guru Angad Dev Veterinary and Animal Sciences University has developed and transferred three main technologies to four budding entrepreneurs.

Manish Kumar Chatli head, department of livestock products technology said that the processing technology of the ggg jam, prepared from eggs as base materials and offers a nutrition alternative to existing fruit jams in the market and have protein content of 16-18% in comparison to 2-4% in fruit jams. This technology has been transferred for manufacturing and marketing to ML Kansal of Kansal and Kansal Agro Farms, GT Road, Kohand, District Karnal for Rs 100,000 on single user basis. Second technology of Ready-to-eat meat snacks products such as Meat cutlets, meat croquette, meat samosa is being transferred to Balwinder Singh, PP Chicken Corner, Dashmesh Nagar, Moga on multiple user basis for Rs 30,000 only.

Third processing technology of the development of Emu Meat Products such as pickle, burger patties, nuggets, balls/ koftas is being transferred to Gurpreet Singh Emu farming and Research Private Limited, Bhatinda, Ludhiana and Balihar Durka, Chief Financial Services Shaheed Bhagat Singh Nagar (Nawanshaher) for Rs 30,000/each.

These technologies were transferred in the private limited

for presence of G Vajralingam, Financial commissioner, Animal Husbandry, Fisheries and Dairy Development who was here in connection with Fisheries and Dairy officers workshop held at GADVASU. Dr Vijay Taneja, vice chancellor congratulated the efforts of the scientists and told that it will help in developing the nexus between university and industry.

Dr Taneja said that entrepreneur should gatherfeedback from end users, so that the further research may be carried out as per the need and requirement of the industry.

It is pertinent to mention that Guru Angad Dev Veterinary and Animal Sciences University conducted research in the frontier areas of veterinary and animal sciences to improve animal production, animal health, disease diagnosis and processing of livestock products (milk/meat/eggs/fish).

Dr Vijay Kumar Taneja, Vice Chancellor, GADVASU stated that the concerted and pragmatic approach of the scientists of the university has resulted in the development of a number of new technologies which can be beneficial for the animal industry personnel’s, farmer’s, budding entrepreneurs who want to start or develop their business and unemployed youth, who want to take animal husbandry as a business. He said that transferring the technologies basically for the benefit of the Punjab farmers and small entrepreneurs. Hence, a very nominal fee has been charged from the requesting parties.

In 2011, Britannia commissioned the construction of a plant in Bihar and one in Orissa, both in the east of India. This latest investment will see the opening of the firm’s first facility in the west of the country.

The spokesperson did not disclose financial details of the investment, but according to the The Economic Times, the company plans to invest around INR150m in capacity, including the new Gujarat facility in the expansion of distribution, as well as in advertising and promotions this year. Around INR50m is expected to be invested in the new plant.

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Indian brand making one of world’s best-selling biscuits

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s the purchasing power of India’s middle classes grows, there is an increase in the number of foreign brands reaching the country’s shelves.

So how are Indian brands coping with the new competition?

India Business Report puts that question to some of the country’s successful companies and products, in its strand, Made in India.

Parle Products claims to make the world’s biggest-selling biscuit by volume.

In fact it is so popular, “Most

people know the company as Parle G now - it’s that big a brand now”, says the company’s executive director Ajay Chauhan.

He said the firm had managed to hold the price of their biscuits between 1996 and 2006 - but then had to raise it due to the rising cost of raw materials.

However, the company went on to experience higher growth from the mid-2000s, Chauhan added, which he put down to people’s having bigger disposable incomes.

Ruchi Soya plans palm processing unit in Orissa

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uchi Soya Industries, India’s largest cooking oil and soya food maker, plans to set up an oil palm processing

mill in Odisha at an investment of Rs 30 crore.

“We will initially set up a 10 tonne per hour fresh fruit bunches (FFB) processing mill next year. We are exploring for a location in districts like Mayurbhanj, Balasore and Bhadrak. The plant will take two years for operations”, said Dinesh Shahra, founder and managing director, Ruchi Soya Industries.

The company has started oil palm cultivation on 28,000 hectares land in Mayurbhanj, Balasore, Bhadrak and Kendrapada districts for which the company has entered into a tripartite agreement with the state government and farmers.

Ruchi Soya processes about 0.52 million tonne oil palm per annum.

Apart from Odisha, Ruchi Soya is working with the farmers in the states of Andhra Pradesh,

Mizoram, Gujarat, Tamil Nadu, Karnataka and Chhattisgarh. In Andhra Pradesh, Ruchi Soya has access to over 30,000 hectares of plantation. The company operates four oil processing mills in Andhra Pradesh with aggregate FFB processing capacity of 125 tonne per hour.

“We also have plans to set up an oil refinery in Odisha”, he added.

On hiking the prices of edible oils in the wake of rupee weakening against the dollar, Shahra said, there is no concern for price rise as the international prices of edible oil are coming down and in India, the price is also falling because of the good domestic oil seed crops this year.

The company imported about 1.4 million tonne of both crude and edible oil last year.

ITC targeting Rs 1 lakh crore sales from new FMCG businesses

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iversified conglomerate ITC Ltd is eyeing a turnover of over Rs 1lakh crore from its non-cigarette FMCGbusiness by 2030, chairman YC Deveshwar said.

Addressing the company’s 102nd annual general meeting, Deveshwar said ITC is on the path to become India’s largest FMCG company without taking into account its cigarette business.

“This is evidently an audacious aspiration and one that may not necessarily be realised in my own lifetime. I, however, wish to place ITC firmly on the path to such accomplishments,” he said.

ITC’s non-cigarette FMCG business currently comprises of packaged food, personal care, education and stationary products,

agarbaatti, safety matches and also includes its two lifestyle retail ventures Wills Lifestyle and John Players. This business had crosses Rs 7,000 crore revenue in the last fiscal, ending March 31, 2013.

Deveshwar said ITC’s newer FMCG businesses growth has been rated by a recent Nielsen report to be the fastest among the consumer goods companies in India. Brands like Aashirvaad atta and Sunfeast biscuits have already garnered annualised consumer spends of over Rs 2,000 crore each. The Classmate brand of notebooks and scholastic products has notched up consumer spend of Rs 1,000 crore, while Bingo!,Candyman and Vivel are estimated to over Rs 500 crore each.

While Aashirvaad is the market leader in packaged atta segment, Sunfeast Dark Fantasy has emerged as the market leader in the premium cream biscuit category.

In confectionery, Candyman too is a leader while ITC’s instant noodle brand Yippee! is the second largest.

Talking about the cigarette business, Deveshwar said India is perhaps the only country in developing world where domestic brands have been able to outclass any foreign brand by a long margin. “The threat from foreign brands, however, is growing due to exponential growth of contraband cigarettes induced by the high rates of central and state taxes,” he said.

Beverages & Food Processing Times-August-I-2013

Food Processing News

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Post harvest losses in India may cross Rs. 2.50 lac crore by 2013-14: ASSOCHAM

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hough India has attained the second highest position after China in producing vegetables and fruits in world, the post harvest losses touched an alarming amount of Rs. 2.13 lac crore in 2011-12 and may cross Rs. 2.50 lac crore in 201314 according to the ASSOCHAM study. The research team engaged

by ASSOCHAM found that 30% of fruits and vegetables were rendered unfit for consumption due to spoilage after harvesting, virtually negligent attitude towards post harvest losses, absence of food processing units and unavailability of modern cold storages. The post harvest losses were calculated on the basis of production and wholesale market price among the states. The research-team found that among the major producing states, West Bengal incurred highest loss of Rs. 13,657 crores followed by Gujarat Rs. 11,398 cr, Bihar Rs. 10,744 cr and Uttar Pradesh Rs, 10,312 cr.

The other states were Maharashtra Rs. 10,100 Cr., Andhra Pradesh Rs. 5,633 cr., Tamil Nadu Rs. 8,170 cr., Karnataka Rs. 7,415 cr., and Madhya Pradesh Rs. 5,332 cr. Rana Kapoor, President ASSOCHAM commented that, “India’s current levels of food processing continue to be low in perishables categories like Fruits and Vegetables (2-3%), Poultry (6-8%), Fisheries (10-12%).

This can be turned around by adopting innovative institutional mechanisms to upscale both our warehousing and logistics infrastructure with the objective of harnessing the efficiency of both public and private sectors including effective collaborations under principles of PPP. The “Vision 2015” plan put forth by the Ministry of Food Processing Industries (MoFPI) envisages tripling the size of the processed food sector by increasing the overall level of processing of perishables to 20 percent. This shall entail significant capacity creation in the food processing sector- with the twin objective of enhancing shelf life of produce as well as reducing wastages.

I see this as a case for turning ‘adversity’ into ‘opportunity’.”

The study observed, that towards the end of 2012, the total cold storage capacity is 301.1 lacs mt which is only 12.9 percent of fruits and vegetable production.

The additional requirement of cold storage in India is 368.32 lac tonnes which is 151.6 percent of existing capacity. The existing cold storage capacity is available only in the wholesale markets or closer to the wholesale market.

Whereas the majority of fruits and vegetable are sold at the local market or regional markets thus these markets does not have facility of cold storage. Therefore, the shortage cold storage also generates huge wastage of fruits and vegetable. Similarly,

wholesale market development is very important factor for reducing the post harvest losses. Wholesale markets improve efficiency in food distribution by encouraging competion through creating conditions for transparent price discovery at relatively low costs and by enhancing access to market information for various actors.

Where multiple equilibrium prices occur for a single commodity because there are no wholesale markets, price transparency is undermined and transaction costs rise. The increasing trend of fruits production has brought in its wake being new challenges in terms of marketing of produced goods as soon as possible because perishable in nature. At present only 22.3 percent only 22.3 percent of produced fruits and vegetable reached to the wholesale market in India. The wholesale markets of fruits at all India level increased by 10.9 percent during 2008-09 to 2011-12 (number of markets increased from 685 in 2008-09 to 760 in 2011-12). However inspite of market development, market reach of the fruits has declined by 44.1 percent during the same period. The market arrival of fruits among the top the five producing states shows, Andhra Pradesh registered highest compound annual growth rate (CAGR) of 85.0 percent during 2008-09 to 2011-12 followed

by Karnataka with 23.4 percent growth rate. Whereas other top producing states such as Tamil Nadu, Gujarat and Maharashtra (Maharashtra is the largest producer of Fruits in India) have registered negative compounded annual growth rates of 81.5 percent, 27.5 percent 10.4 percent respectively.

Maharashtra is the largest producer of fruits but the cold storage capacity available is very low i.e. 5.47 lac tonnes which is less then 25 percent of market arrival of fruits alone and the additional required cold storage facility is 57.26 lac tonnes.

The numbers of wholesale markets

for vegetable sector in India increased from 1002 in 2008-09 to 1087 in 2011-12. At the same time, market arrival has registered nominal growth of 2.17 percent period whereas production has registered very high growth rate (47.0 percent). At present only 17.8 percent of produced vegetable reached to the wholesale markets. The lower reach of market arrival has many implications such as producer cannot realised actual market value & price, puts pressure on price of product at the consumer end etc. The market arrival of vegetable among the top five producers reveals, Madhya Pradesh registered highest growth

(Compound Annual Growth Rate) of 57.3 percent from 200809 to 2011-12 followed by Uttar

Pradesh (15.6 percent), Andhra Pradesh (8.6 percent) and West Bengal (6.8 percent).

Beverages & Food Processing Times-August-I-2013

Food Processing News

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Mother Dairy to launch frozen CCEA approved the onion rings, English carrots setting up of 12 new

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s zooming prices of onion make consumers cry, Mother Dairy is eyeing the market for frozen onion rings, spinach as well as guava and mango as it seeks to consolidate its leadership in the organised retail market for frozen vegetables.

Increased price volatility of fresh vegetables and demand for premium, pre-cut vegetables even after the season ends is boosting demand, helping the organised retail market grow 15-20% a year, industry executives say.

“We are looking to come up with frozen onion rings and even frozen spinach blocks for the food service segment and consumers.

It will be a win-win situation for consumers to get a product at one price all year round,” said Pradipta Kumar Sahoo, business head for horticulture at Mother Dairy Fruit & Vegetable.

He added that frozen mango and guava were the other products that were in pipeline. Starting August 15, the company would launch a new range of frozen vegetables such as english carrots, cauliflower florets and french beans under the Safal brand.

Currently, it is selling over 6,000 tonnes of frozen peas, sweet corn and mixed vegetables annually.

“It has taken us 18 years to reach this level, but I am confident that we will grow at a much faster pace as consumers look for convenience in getting precut vegetables and all year round availability,” he said. Safal brand has a market share of over 25-30% in the frozen vegetable category in the country.

All major retailers including Reliance, Big Bazaar, Easy Day and More sell peas or corn in their own private labels.

The industry pegs annual sales of frozen peas alone at over 50,000 tonnes. Regional players like Pagro Foods in the north Indian market and ice-cream major Vadilal Industries in the west have strong market presence in their respective territories and are gearing up for countrywide operations. Apart from convenience and natural taste, frozen vegetables also provide value for money. In the case of frozen cauliflower florets, consumers would have to pay only for florets with 100% yield, which is ready to cook.

“The prices of these frozen

Indian Institute of Crop Processing Technology Develops New Technologies

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he Indian Institute of Crop Processing Technology has been developing new technolgies for the benefit of farmers.

In 2011-12, IICPT developed a multipurpose yard drying equipment for paddy drying an on-farm fruits and vegetables washer and a millet puffing machine. It also developed an on-farm vegetable grader fluidized thermal

disinfestation unit and a low friction huller for shelling and polishing.

In 2012-13, the technologies developed by IICPT include: smoking kiln for fish and a meat, makhana popping machine, a continuous amla deseeder, a neera (Beverage) from toddy, pneumatic grain pump, a continuous steaming system for paddy parboiling and a tender coconut cutting

vegetables are free from market volatility and inflation,” Sahoo said. The company would make use of the entire 4,000 tonne capacity at its plant in Mangolpuri in New Delhi by using different seasonal windows. As per Sahoo, he was looking to sell over 500 tonnes of new products in the first year.

The fruit and vegetable business (retail, frozen and food pulp and concentrate) of Mother Dairy accounted for Rs 540 crore or 10% of the group turnover. Apart from its 425 retail stores across the Delhi NCR region and Bangalore, Safal will sell its frozen vegetables, in 200 gm and 500 gm packs, in all modern retail formats and 15,000 outlets in India.

The company is in the process of adding 15 more stores in Bangalore to make it 40 there by year-end and over 30 more stores in the Delhi NCR region. With a wide network of 110 farmer’s associations and collection centres, Safal doesn’t see a major challenge in procurement of vegetables. It would be using IQF technique and ensure that the frozen vegetables are natural and contain no preservatives or additives, said Sahoo. and juice extraction system.

In the current year, the institute has developed an onfarm leafy vegetable washer, an on-farm washing cum wax coating machine for banana, a ripening chamber for banana, a continuous UV treatment system for surface sterilization of leafy vegetables and a cane sugar peeling machine.

Government has approved up-gradation of IICPT to a national level Institute at a cost of Rs. 102.13 Crores.

This information was given in Lok Sabha today by Minister of State for Agriculture and Food Processing Industries, Dr Charan Das Mahant in a written reply.

mega food parks at a cost of Rs 1,714 crore

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he Cabinet Committee on Economic Affairs (CCEA) approved the setting up of 12 new mega food processing parks at a cost of Rs 1,714 crore. This is the second time in the last few years that the CCEA has approved a fairly huge tranche of food parks in one go.

During the 11th Five-year Plan (2007-12), some 30 mega food parks were sanctioned by the CCEA in three phases. While on paper all of this would imply the setting up of giant capacities in different parts of the country benefitting both processors and farmers, the ground reality is very different.

As of now, there are only two mega food parks (from the initial lot of 30) that have seen the light of day.

One in Ranchi called the Jharkhand Mega Food Park, and the other, called the Swami Ramdev Baba Food Park in Haridwar.

What happened to the rest? They are yet to get off the ground.

Though four including one by the Future Group is in advanced stages of completion in Bangalore, the fact that there have been few corporate takers for food parks in general is obvious to many.

So where lies the problem? Harsh Mariwala, chairman & managing director, Marico Ltd, puts it bluntly, “FMCG companies are interested in marketing, not manufacturing.

These projects make sense for B2B players, those who are involved in supplying products to the food industry, restaurants or hotels.

It makes no sense for us to get involved in production.”

On an average, almost 50% of manufacturing in the Rs 1.8-lakh crore FMCG industry in India is outsourced. The trend, according to experts, will only grow, with the proportion of in-house to outsourced production expected to rise in the coming years.

The challenges Like most other infrastructure projects, the key challenge in setting up food parks lies in land acquisition, says Anand Ramanathan, associate director, KPMG Advisory. Most projects, according to persons in the know,

have failed to take off mainly because of the bottlenecks involved in land acquisition.

The other challenge is in being able to attract the right set of tenants, basically, manufacturers and ancillary players, who can come forward and set up base in a food park.

Kishore Biyani, chief executive, Future Group, while declining to get into specifics said his group had managed to ink tie-ups with 40 national and international players who would work out of the 115acre food park his group company Future Ventures was setting up.

“This park will get operational by December this year,” he said. “It will be involved in collection of food items from different centres around the food park. Once brought into the food park, it will be further processed,” he says.

Companies such as LT Foods, the maker of Daawat Basmati Rice, according to persons in the know, have already inked a joint venture with Future to utilise its food park for manufacturing and processing rice and other staple items besides snack foods.

Biyani claims the initial investment by his group to set up the food park has been to the tune of Rs 300 crore. The manufacturers and ancillary players who will work out of the food park are expected to bring in an additional Rs 700 crore, taking the total figure to Rs 1,000 crore, he claims.

But while Future is on course to get its food park up and running, the same cannot be said about the other projects that the government had given the nod to in the eleventh five-year plan. Details remain sketchy about these projects.

The bigger challenge also is the lack of agriculture sector reforms that many believe should run concurrently even as infrastructure for food processing is set up in the country.

“For instance, 70% of agri business in India happens through cooperatives. How they be integrated into this scheme of mega food parks? If that is addressed that could help in giving food parks a huge fillip,”’ Ramanathan says.

Beverages & Food Processing Times-August-I-2013

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Beverages & Food Processing Times-August-I-2013

Food Processing News

DuPont expands integrated science capabilities in India

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xpanding its integrated science capabilities at the DuPont Knowledge Center in Hyderabad, India, DuPont opened an Application Development Center focused on integrating advanced material science with other scientific disciplines for the automotive industry, enabling solutions for light-weighting, engine performance, comfort and safety.

These capabilities also are relevant to other industries such as railways, electrical/electronic components, food processing, agriculture, irrigation, textile and many more. At the Application Development Center, DuPont’s integrated science brings valueadded solutions to customers in these industries enabling better, safer and sustainable products for consumers.

“The integration of scientific disciplines in advanced materials, such as high-performance polymers and elastomers, are critical to developing costeffective and sustainable solutions to some of the big challenges that

our company is focusing on, for example, reducing our dependence on fossil fuels,” said DuPont Performance Polymers President Diane H. Gulyas.

“Materials are only part of the story. The application development process is how we work with customers to get ideas into the market cost effectively.

It is the engine of innovation for the polymers business and centers such as this new one in India help customers innovate and find more sustainable solutions in collaboration with DuPont scientists and engineers”.

“This latest expansion at the DuPont Knowledge Center reflects our strong commitment to deliver integrated science-powered solutions and innovations that meet market needs, in collaborations with our local customers and partners.

This new facility is part of the global DuPont community of 10,000 scientists and engineers around the world, thus connecting our global science capability to local market needs. I am confident

this will enhance our ability to serve customers in India and South Asia,” said Rajeev A. Vaidya, president - South Asia & ASEAN, DuPont.

The new Application Development Center at the DuPont Knowledge Center (DKC) houses thermoplastic and elastomer processing and testing equipment and leverages existing analytic equipment shared with several DuPont science disciplines. It complements the manufacturing facilities in Savli, Gujarat, and the DuPont India Innovation Center in Pune.

It expands their capabilities to support predictive engineering, including computer-aided engineering (CAE), 3D surface computer-aided design (CAD), mold-flow, warpage, structural, impact and NVH (noise, vibration, harshness) analysis. By connecting with DuPont scientists and engineers at key automotive-based laboratory sites in the United States and Europe, this new center can build on the current predictive engineering power of CAE

MTR moves to stop rival from snacking on its market share

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ithin two years of entering the traditional snacking category, MTR Foods, the Bangalorebased Rs 400-crore ready-to-eat foods major, is re-launching its entire range.

It is a move to checkmate its erstwhile founder Sadananda Maiya, as seen by experts.

Maiya, after selling MTR Foods to Norway-based Orkla, has been aggressively investing in the snacks category and is understood to have notched a larger market share than MTR. Vikran Sabherwal, vicepresident (marketing) MTR Foods, says, “Research pointed out that while MTR was a loved brand in Karnataka, the snacks range of MTR was seen a little out of sync with the snacks category practices of using vibrant and youthful colours. Hence, the snacks range has now been relaunched as MTRSnackUp, with new packaging using vibrant colours, which give an extremely strong shelf-presence and great consumer-connect to the range.”

Snacks is now becoming an important growth driver for MTR, traditionally depending on its two key categories of spices (masalas) and ready-tocook mixes.

Even though it had launched

snacks in 2011, and is third with a 10 per cent market share in the Rs 83-crore ethnic snacks market in Karnataka (according to Nielsen Retail Audit), Maiya with his Maiya’s Beverages and Food has been giving it a run for its money.

Even though Sabherwal says that the re-launch is in line with MTR Food’s strategy to differentiate and insists it is “neck to neck with Maiya’s”, industry watchers say that it has been caught off-guard in the segment. While Maiya had signed a non-compete agreement on his exit with MTR on instant mixes, spices and frozen foods till 2012, there was nothing to stop him from replicating his foray in snacks with MTR for Maiya’s.

Where MTR Foods now has 14 different kinds of packages (SKUs), up from the earlier nine, Maiya’s has upwards of 40 SKUs and is looking to grow this number by another 10-15 per cent shortly.

“Maiya’s entered this segment with a clear focus and has been investing and innovating aggressively. A crucial difference is that Maiya’s comes out with seasonal snacks which has worked to its advantage,” a senior industry watcher told.

Both MTR and Maiya’s are looking to play in regional snacks such as murukku. Haldirams is the leader in most markets in

packaged traditional snacks.

In ethnic snacking, modern retailers have also entered such as the Future Group with its brand Ektaa. In Karnataka, Maiya’s is said to have already overtaken MTR in this segment.

MTR will expand to other markets once it achieves the targets in Karnataka.

Maiya, considered as the father of India’s ready-to-eat category (for his work in MTR’s packaged foods), says that he is focusing on what he does best and will not be getting into kneejerk reactions to competition.

“Our roadmap is clear. From our current revenue of Rs 40 crore from the snack category, we want to have revenue of Rs 250 crore in three years. We are investing heavily in automation and we know the tastes pretty well,” he adds. He is said to have extended his brand overseas (US and Japan, for example).

Given that Maiya is in the market to raise his first growth equity from private equity investors and has had discussions with blue-chip PE funds, including TVS Capital and India Value Fund, to expand in ready-to-eat and spices, the tussle between his former and present brands will only intensify.

capabilities with speed-to-market excellence to advance the growing market in India.

“Taking full advantage of the lightweight nature of plastics requires more than just metal replacement,” said Homi Bhedwar, technology director, South Asia and ASEAN. “Engaging us early in the design stage helps take advantage of integrated science opportunities to reduce cost and complexity in many vehicle components.

Our aim at the Application Development Center is to work closely with customers visiting the Innovation Center in Pune, network with DuPont technical experts globally, offer products and solutions tailored to local needs, and bring them to market faster.”

The DuPont Knowledge Center is one of the four regional R&D centers of DuPont and undertakes research as well as applications development focused on sciencebased solutions that meet the society’s needs for more and better food, access to reliable and uninterrupted energy, better mobility and protection of people and the environment. In total, DuPont has more than 150 R&D facilities around the world.

DuPont Performance Polymers is committed to working with customers throughout the

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world to develop new products, components and systems that help reduce dependence on fossil fuels and protect people and the environment.

With more than 40 manufacturing, development and research centers throughout the world, DuPont Performance Polymers uses the industry’s broadest portfolio of plastics, elastomers, renewably sourced polymers, filaments and high-performance parts and shapes to deliver cost-effective solutions to customers in aerospace, automotive, consumer, electrical, electronic, industrial, sporting goods and other diversified industries.

DuPont India is a subsidiary of the American parent. DuPont’s relationship with India began more than 200 years ago when it received its first shipment of raw materials from India to produce black powder for explosives in 1802.

Today, DuPont India markets a wide range of products in varied market segments. With six production facilities in three locations, the DuPont Knowledge Center in Hyderabad and the DuPont India Innovation Center in Pune, DuPont India is delivering science-based solutions to address the needs of local markets.

UP launches loan waiver Kaamdhenu dairy scheme

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n a bid to encourage dairies and cattle breeding and to develop it into small scale industries, the state government has decided to launch a Kaamdhenu Dairy unit scheme. The aim of the scheme is to encourage people to set up dairies and bring high quality breed animals in the state.

Under the scheme, one dairy would be set up in each district in the first phase of the scheme this year. The dairy to be set up should have a minimum capacity of 100 cows/buffaloes. The scheme as per the response would be expanded in the years to come, said Cabinet minister for Animal Husbandry Raj Kishore Singh.

Delving in detail about the scheme, the minister said that 25 per cent of the total expenditure on setting up a dairy would be borne by the applicant while the rest of 75 per cent amount would spent through loan from the bank. Like in broiler farming, the state government has decided to pay the interest on the loan for a maximum duration of five years.

The scheme once implemented is expected to generate additional 225 litre of milk. The scheme specification further states that the applicant can only keep sankar jersey, sankar HF or saahiwaal breed of cows. The scheme further states that each dairy can keep only one breed of cow. Similarly, only murra breed of buffaloes could be kept in the dairies.

However, it has been left to applicant to decide whether he wants to keep only cows or buffaloes or both.

It has been made mandatory that the cattles would be purchased only from outside the state.

The animals would have to be purchased through animal husbandry department officials, the scheme further states.

As per the rough estimate, setting up of dairy would cost an applicant approximately Rs 1.2 crore. Out of which, the applicant would have to invest around Rs 30 lakh while the rest would have to be arranged through financing. The state government is estimated to bear an expense of around Rs 32.5 lakh in the form of interest for five years.

A total of over Rs 24 crore would be spent by the state government for five years as payment for interest amount for 75 districts, the minister further said.

Each unit is expected to get profit of about Rs 2.08 crore in five years, the scheme further elaborates.

Since, the scheme makes it mandatory for the applicant to set up cow dung gas plant and feeder mix plant; this would help in generating at least 80 unit of electricity per day.

Since the process to select applicants is underway, the scheme would be formally launched once the selection process is completed, the minister said.

Beverages & Food Processing Times-August-I-2013

Bakery News

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Amul forays into bakery biz, new plant for cookies on cards

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mul, the country’s biggest dairy brand, plans to expand its fledgling bakery products business and will soon build a plant that can produce 20 tonnes of cookies a day, a top official said.

“We are looking at a 40% annual growth for cookies, buns and bread that accounted for over 20 crore,” Rahul Kumar, MD of the 2,800-crore Amul Dairy, told. “Unlike other brands which use butter flavour we are using 26% Amul butter in our cookies which consumers will like,” he added.

The dairy cooperative has been selling cookies in chocolate, multigrain, butter and coconut varieties for two years in the Anand region catering to neighbouring markets of Ahmedabad and Vadodara in central Gujarat. It currently has a manufacturing capacity of 15-20 tonnes of cookies a month, which it says is not enough to meet demand.

The company will set up an automated plant at Mogar in Anand within a year, Kumar said. “We have received good response and feel that we can capitalise on distribution network of the federation that is experienced dealing with perishable products,” he said.

Six months ago, Gujarat Cooperative Milk Marketing Federation (GCMMF) decided to brand and pack cookies attractively for the Anand market.

RS Sodhi, managing director at GCMMF, however, said the cooperative is in no hurry to take its non-dairy business national.

Despite becoming 20-crore portfolio for Amul Dairy, its diversification in cookies is yet to catch the attention of established players such as Parle Products (maker of Hide & Seek and Milano), Britannia (Good Day) and ITC (Sunfeast).

An executive with a Mumbai-based biscuit maker told that he is not aware of Amul’s entry into the 500-crore market for cookies. He pegged market for biscuit at 15,000 crore.

BK Rao, group product manager at Parle Products, said if Amul enters the market it will expand the overall segment.

“However, if the product is priced at a higher range then acceptance will be more in modern retail and volume sale will be less,” he said. Rao said ideally a 80-90 gram pack of cookies should be priced at 10 to make it a mass product.

Cookies offer high margin of 20-30% and the segment has already attracted a number of regional players such as Priya Gold in the North and Bisk Farm in the East.

GCMMF’s Sodhi said that even as test trials have been successful, it is too early to go for a national launch. “This segment is very competitive and is a low margin category.

One has to put a lot of investment in branding too,” he said.

GCMMF Limited, Amul’s apex marketing body, earlier test-marketed tea, coffee, snacks and mineral water under different brand names, but could not sustain these product categories.

Nitin Mathur, consumer research analyst at Espirito Santo Securities, said packaged foods as a category was more vulnerable in a slowdown period.

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Beverages & Food Processing Times-August-I-2013

Food Laws

India’s Ist Fortnightly Newspaper For Beverages, Food & Allied Industries

www. timesinfomedia.com

Vol. 6, Issue 3, August (I) 2013, Rs. 20/-

Food grains rot while poor stay hungry in India. Why? Despite millions of Indians going to bed on a hungry stomach, the country is letting food worth a whopping Rs 44,000 crore go waste each year due to lack of adequate storage infrastructure. While the fruits and vegetables alone are estimated to be wasted at Rs 13,300 crore, other food products like rice, wheat, serials and meat are also allowed to perish without consumption.

India has over 70 tonnes of rice and wheat stored in government warehouses even as prices of food grains surged in July this. The government should release the stock so that artificial shortage disappears and the poor don’t have to go hungry.

Indian government policies, long blamed for not being in touch with reality when it comes to fiscal matters now seems inhuman.

Last month, prices of cereals used in everyday cooking rose over 17 per cent, pushing the wholesale price index to reach close to 5 per cent. That’s uncomfortably high.

You might expect that India fell short of essential food grains. The reality is that the government has been holding 73.9 tonnes of food grains in its warehouses, more than double the minimum requirement. This has led to an artificial shortage in the market, making food items unaffordable to the poor. Most of the storage is in old warehouses without cooling and sometimes, without a roof. Analysts estimate that 10 per cent of such stored food grains will just rot and never reach the hungry masses.

What can be the reason for such a colossal waste in India where half the children are stunted because their families cannot afford the nutrition they need? Turns out that the government wants to recover the money it had paid to farmers when buying the produce, known as Minimum Support Price. This price is set every day to prevent distress sale by farmers, and safeguard their income.

The government has the ability to set prices in the open market simply because it is the biggest player. So if it decides to open the warehouses and makes 15- 20 million tonnes of extra food grains available, prices will fall sharply. That’s taking into account some wastage due to poor distribution infrastructure in rural areas.

However, the fall in prices will make the sale unprofitable. So while the Congress government has otherwise made a habit of spending ever higher sums on subsidies in programs where leakages are common, it has played the invisible hand of the market when it comes to essential food grains! At a time when food prices rose 3 per cent in most developing countries, in India it rose by over 10 per cent on this government’s watch.

The poor are spending over half their meagre income on food alone.

Average households are spending a bit less, at around half, on food. This is worrying for an economy that relies on private consumption. Higher food prices have led to demand for higher wages which in turn would make exports less competitive. Rating agencies have cautioned the government that higher food grain prices are slowing growth and widening its deficits. This can lead to a downgrade in sovereign ratings. And all because the government would rather let food grains rot than release them in the market.

Nevertheless the Government has launched its food security bill amid a lot of antagonism. Even the opposition had cornered the government for its failure to protect procured food grains. According to the data till June, 12.5 million tonnes of food grains was lying covered in the outside in Punjab with another 6 million tonnes lying in the open in Haryana? In Punjab, 2.5 million tonnes of this was just lying in the fields.

Advocating the Food security scheme- food minister K V Thomas had said that for the food security scheme, government annually needs 62 million tonnes of food grains. Last year, they procured around 82 million tonnes of food grains and the transportation and storage loss was less than 0.07 per cent. The minister also said that five years back, while the storage capacity was 55 million tonnes, now it has gone up to 74 million tonnes.

He said the government has requested state governments to have intermediate storage capacities for the four months of the PDS requirement. It is about four lakh tonnes.

As per World Health Organization guidelines, a minimum of 250 gm food grains is required per person per day to survive. The cumulative loss could have fed at least seven crore people.

Well to stop this humungous loss and the government should provide three months grain at a time to each family so that they can store at home rather than storing them at FCI godowns where these get damaged.

Though India has attained the second highest position after China in producing vegetables and fruits in world, the post harvest losses touched an alarming amount of Rs. 2.13 lakh crore in 2011-12 and may cross Rs. 2.50 lakh crore in 2013-14 according to the ASSOCHAM study. The research team engaged by ASSOCHAM found that 30 per cent of fruits and vegetables were rendered unfit for consumption due to spoilage after harvesting, virtually negligent attitude towards post harvest losses, and absence of food processing units and unavailability of modern cold storages.

If we have to feed our people, there has to be storage facility. Setting up more large cold storages and better post harvesting facilities alone can curtail wastage and the government needs to take steps to encourage creation of additional storage capacity and complimented states that had taken more interest in efficient food storage.

Also the requirement for cold storage remains very high. The country’s cold storage requirement is 61.3 million tonne as against the present capacity of around 29 million tonne. The Centre provides grant-in-aid for states to build cold chain infrastructure, which is 50 per cent of the total cost of plant and machinery in general, areas and 75 per cent in difficult areas including the Northeast. However, it has kept the sealing as Rs 10 crore.

Reducing the amount of food wastage was one of the major arguments the government had put forth while allowing Foreign Direct Investment in retail sector last year, as it insisted that companies would invest in back-end cold storage infrastructure. However, since the FDI clearance, it is yet to receive a proposal from the global retail giants.

India’s current levels of food processing continue to be low in perishables categories like Fruits and Vegetables (2-3 per cent), Poultry (6-8 per cent), Fisheries (10-12 per cent). This can be turned around by adopting innovative institutional mechanisms to upscale both our warehousing and logistics infrastructure with the objective of harnessing the efficiency of both public and private sectors including effective collaborations under principles of PPP. The “Vision 2015” plan put forth by the Ministry of Food Processing Industries (MoFPI) envisages tripling the size of the processed food sector by increasing the overall level of processing of perishables to 20 percent. This shall entail significant capacity creation in the food processing sector- with the twin objective of enhancing shelf life of produce as well as reducing wastages.

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Laws Governing The food processing industry one of the largest industries in India is widely recognized as a ‘sunrise industry’ in India having huge potential for uplifting the agricultural economy, creation of large scale processed food manufacturing and food chain facilities, and the resultant generation of employment and export earnings.

Laws governing the food industry: The Indian food processing industry is regulated by several laws whichW govern the aspects of sanitation, licensing and other necessary permits that are required to start up and run a food business.

The legislation that dealt with food safety in India was the Prevention of Food Adulteration Act, 1954 (hereinafter referred to as “PFA”).

The PFA had been in place for over five decades and there was a need for change due to varied reasons which include the changing requirements of our food industry.

The act brought into force in place of the PFA is the Food Safety and Standards Act, 2006 (hereinafter referred to as “FSSA”) that overrides all other food related laws. It specifically repealed eight laws which were in operation prior to the enforcement of FSSA: • The Prevention of Food Adulteration Act, 1954 • The Fruit Products Order, 1955 • The Meat Food Products Order, 1973 • The Vegetable Oil Products (Control) Order, 1947 • The Edible Oils Packaging (Regulation) Order, 1998 • The Solvent Extracted Oil, De oiled Meal, and Edible Flour (Control) Order, 1967 • The Milk and Milk Products Order, 1992 • Essential Commodities Act, 1955 (in relation to food) Need for the new act: FSSA initiates harmonization of India’s food regulations as per international standards.

It establishes a new national regulatory body, the Food Safety and Standards Authority of India (hereinafter referred to as “FSSAI”), to develop science based standards for food and to regulate and monitor the manufacture, processing, storage, distribution, sale and import of food so as to ensure the availability of safe and wholesome food for human consumption. All food imports will therefore be subject to the provisions of the FSSA and rules and regulations which as notified by the Government on 5th of August 2011 will be applicable.

Key Regulations of FSSA: A. Packaging and Labeling: FSSA provides for separate packaging and labeling regulations known as Food Safety and Standards (Packaging and Labeling) Regulations, 2011 (hereinafter referred to as the “Packaging and Labeling Regulations”) which lay down

the statutory and regulatory requirements for packaging and labeling of products. A plain reading of the Packaging and Labeling Regulations, show that there are different kinds of products: Prepackaged, Proprietary and other specific products as mentioned in the regulations.

Regulation 2.12 of the Food Safety and Standards (Food Products Standards and Food Additives) Regulations, 2011 defines “proprietary food” as food that has not been standardized under these regulations. Regulation 1 (8) of the Packaging and Labeling Regulations defines “prepackaged” or “pre-packed food”, as food, which is placed in a package of any nature, in such a manner that the contents cannot be changed without tampering it and which is ready for sale to the consumer.

The Packaging and Labeling Regulations provide the general requirements for labeling of food products prescribed under the FSSA, as follows: i. The particulars of declaration required under these Regulations to be specified on the label shall be in English or Hindi in Devnagri script: Provided that nothing herein contained shall prevent the use of any other language in addition to the language required under this regulation. ii. Pre-packaged food shall not be described or presented on any label or in any manner that is false, misleading or deceptive or is likely to create an erroneous impression regarding its character in any respect; iii. Label in pre-packaged foods shall be applied in such a manner that they will not become separated from the container; iv. Contents on the label shall be clear, prominent, indelible and readily legible by the consumer under normal conditions of purchase and use; v. Where the container is covered by a wrapper, the wrapper shall carry the necessary information or the label on the container shall be readily legible through the outer wrapper and not obscured by it.

In addition to these general requirements specified above, every package of food shall also carry the following information on the label: (i) name of the food; (ii) list of ingredients; (iii) nutritional information;

Beverages & Food Processing Times-August-I-2013

Food Laws

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g The Food Industry In India - Revisited (iv) declaration regarding veg. and non-veg; (v) declaration regarding food additives; (vi) name and complete address of the manufacturer; (vii) net quantity; (viii) lot/code/batch identification; (ix) date of manufacturing or packing; (x) best before and use by date; (xi) country of origin for imported food; and (xii) instructions for use.

Since a large variety of food products are being imported into India, under the Packaging and Labeling Regulations, it becomes necessary to mention the country of origin of the food on the label of food imported into India, and when a food undergoes processing in a second country which changes its nature, the country in which the processing is performed shall be considered to be the country of origin for the purposes of labeling.

Therefore, the above are the statutory and regulatory requirements that are to be complied with regard to labeling of products that are sold in the Indian market as “pre-packaged goods”.

B. Signage and Customer Notices: Having briefly dealt with the statutory and regulatory requirements with respect to labeling of products, it is necessary to understand the statutory and regulatory requirements with respect to signage and customer notices more from the point of view of a food outlet. It is important to note that though the provisions of FSSA do not specifically provide for any statutory and regulatory requirements either for signage or customer notices, but it has certain provisions with regard to advertisement of products by food business operators.

Section 3 (1) (b) of FSSA defines the term “advertisement” (which includes a “notice”) as any audio

or visual publicity, representation or pronouncement made by means of any light, sound, smoke, gas, print, electronic media, internet or website and includes through any notice, circular, label, wrapper, invoice or other documents.

Section 24 of the FSSA provides that no advertisement shall be made of any food which is misleading or deceiving or contravenes the provisions, rules and regulations made there under.

No person shall engage himself in any unfair trade practice for purpose of promoting the sale, supply, use and consumption of articles of food or adopt any unfair or deceptive practice including the practice of making any statement, whether orally or in writing or by visible representation which: i. falsely represents that the foods are of a particular standard, quality, quantity or grade-composition; ii. makes a false or misleading representation concerning the need for, or the usefulness; iii. gives to the public any guarantee of the efficacy that is not based on an adequate or scientific justification thereof, provided that where a defence is raised to the effect that such guarantee is based on adequate or scientific justification, the burden of proof of such defence shall lie on the person raising such defence.

FSSA being applicable to all food business operators in India, the provision with regard to advertisements would have to be complied with.

C. Licensing Registration and Health And Sanitary Permits It is also important to note that FSSA, being the only legislation applicable to the food industry throughout the country, will also apply as far as the national health and sanitary permits are concerned.

The Food Safety and Standards (Licensing and Registration of Food Business) Regulations,

2011 (hereinafter referred to as “License and Registration Regulations”) govern the aspect of license and registration of a food business operator.

Under Regulation 2.1 of the License and Registration Regulations, all food business operators in the country are required to be registered or licensed in accordance with the License and Registration Regulations, hence no person shall commence any food business unless a valid license is possessed by the food business operator, and the conditions with regard to safety, sanitary and hygienic requirements have to be complied with at all times by them.

One of the prime purposes of these conditions is to ensure that the food business operator maintains sanitary and hygienic standards as specified in each food category.

It is hereby recognized and declared as a matter of legislative determination that in the field of human nutrition, safe, clean, wholesome food is indispensable to the health and welfare of the consumer of the country.

It shall be the deemed the responsibility of the food business to comply with the labeling, safety and health and sanitary requirements laid down in the License and Registration Regulations.

The labeling requirements are specified under the regulations and they need to be complied with at all times especially with regard to prepackaged goods.

Penalties: The FSSA provides for penalties in case of any non compliance.

Generally, non-compliance with various provisions of the FSSA may attract penalty of up to Two Lakh Rupees (approx USD 4000).

However, under Section 63, it provides that if any person or food business operator (except the persons exempted from licensing under sub-section (2) of Section 31 of FSSA), himself or by any person on his behalf who is required to obtain license, manufacturers, sells, stores or distributes or imports any article of food without license, shall be punishable with imprisonment for a term which may extend to six months and also with a fine which may extend to Five Lakh Rupees (approx USD 9000).

Other Licenses: The FSSA being a central act has to be complied with by all the food business operators in the country.

However, India being a big market, each state may have their local laws which may also need to be

complied with. Some of the other approvals and licenses that a food operator may be required to obtain from various authorities under other laws include: health and trade licenses from the municipal corporation of the relevant area, environmental clearance, noobjection certificate for fire prevention and safety, registration under the police act of the respective city/state, verification certificate under the Standards of Weights and Measures Act, 1976 for each of the outlets issued by the Department of Legal Metrology of the respective areas, registration under the shops and establishments act of the respective state, eating house license and liquor license.

A license for playing music in restaurants is also required for playing recorded or live music. It is mandatory for a food business to obtain insurance from any insurance company with regard to public policy, product liability, fire policy, building and assets.

Other insurances though are not mandatory may be useful if taken.

Some of the other registrations and permissions may include registration under the Employees’ Provident Funds and Miscellaneous Provisions Act, 1952 if it is engaging more than 20 employees. Registration is also required under the Central Excise Act, 1944 as in respect of goods specified in Third Schedule of the said act, repacking, relabeling, putting or altering retail sale price etc. will fall into the category of manufacture. Subject to applicability, other statutory and regulatory compliances may also include registrations under Income Tax Act, 1861, Customs Act, 1962, sales tax, service tax and other labour laws.

Foreign Direct Investment in the Food Processing Industry: Foreign Direct Investment (hereinafter referred to as “FDI”) is permissible for all the processed food products under 100% automatic route (except for items reserved for micro, small and medium enterprises, where FDI is permissible under automatic route up to 24%), subject to applicable

laws/regulations/securities other conditions.

and

Conclusion: The preamble of PFA laid emphasis only on provisions for prevention of food adulteration. FSSA lays emphasis on consolidating the laws related to food and to establish FSSAI for laying down science based standards for articles of food and to regulate their manufacture, storage, distribution, sale and import, to ensure availability of safe and wholesome food for human consumption and for matters connected with them.

The new objectives clearly go far beyond the objectives of PFA. The strict penalties imposed in FSSA may lead to increase in corruption, as enterprises may resort to unfair practices to avoid these penalties.

The PFA dealt with countless Government ministries handling different food sectors as per separate orders, like the fruit products order, and other orders related to vegetable oil products, edible oils packaging, milk and milk products and meat food products, which were issued at different points of time and were sometimes overlapping and inconsistent. On the other hand, a unified act like FSSA enables unidirectional compliance. The administrative control of the FSSA has been assigned to the Ministry of Health and Family Welfare thereby establishing a single reference point for all matters and eradicating any possibility of multiplicity of orders or the chance that any coordination problems are caused.

Apart from the harmonization of laws relating to food quality and standards with established international norms, FSSA aims at regulating food hygiene and safety laws in the country in order to systematically and scientifically develop the food industry. Thus, the food processing industry may see FSSA as a mixed blessing but the practical application of this legislation, being at its nascent stage, will require some time to come into full force.

Curtsy:, Vaish Associates, Advocates,

Beverages & Food Processing Times-August-I-2013

Cold Chain

Completing last-mile refrigerated distribution with Cold Plate Reefer Trucks By-Divya. A

Director Marketing & Strategy Transfreez, Mobile Refrigerations Unit

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s a 60 year old technology empowering thousands of refrigerated trucks across the globe, Cold-plate refrigeration system remains one of the most PROVEN and RELIABLE means of refrigeration for transport applications. What is primarily different from the blower type, engine-drive or diesel engine driven refrigeration system is that no compressor is required to operate during distribution.

Traditional refrigeration systems draw power from a running engine to generate and maintain temperatures. But Cold Plate refrigeration system is electricallydriven, making it a cost-effective, and more environmentallyfriendly, alternative to expensive diesel-driven systems.

HOW DO COLD PLATES WORK? Cold plate refrigeration works in a similar manner to the blue gel packs we keep in a freezer.

These packs freeze overnight and can serve as a portable freezer for your trip the next day. Cold plates aren’t much different. When the truck is off the road, the owner plugs the refrigeration unit into locally available power, allowing refrigeration to pass through the plates. This refreezes the solution inside the plates over an 8 to 10 hour period. When this time is over, you’re free to take the truck back on the road.Thereafter, the system requires absolutely no power whilst in operation (and so makes no noise), and the frozen solution provides refrigeration power as it very slowly changes state. The temperature will be set for the day’s run and be maintained for around 10 to 12hours depending on the door openings. Nonetheless, Cold-plate technology is one of the

most sophisticated refrigeration technologies with utmost userfriendliness.

ADVANTAGES OF COLD PLATE REFRIGERATION There are numerous advantages to cold plate refrigeration. Firstly, you don’t have to worry about your refrigeration breaking down halfway down your transportation.

This can be an expensive waste of time under the best of circumstances. Under the worst of circumstances, it could result in your perishable shipment being ruined. Low operating costs, elimination of maintenance, and a long lifespan are also among the benefits.Other advantages include longer Vehicle engine life, quiet operation, and reliability.

ARE THERE ANY DISADVANTAGES? While cold plate refrigeration offers a number of advantages over blower type systems, there

are some weaknesses. One of the most distinct of these is a short radius. You’ll have to return to your plug-in point at night, which means hauling on a national scale is not going to be practical. The required down time can also be a disadvantage, as it is going to take your truck out of commission for at least 8 hours a night.

Then how can this Cold Plate Reefer be of BEST use? This technology is best suited for Short-haulage and multi-point city distribution.

WHY CHOOSE COLD PLATE OVER CONVENTIONAL REFRIGERATION SYSTEMS? COLD PLATE PERFORMS EFFICIENTLY Cold Plate uses an electricallydriven, easy-to-access front mounted compressor to cool the system. No moving parts translate to low maintenance requirements.

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COLD PLATE PERFORMS COSTEFFECTIVELY Cold Plate System is electrically driven and operates at a fraction of the cost of conventional enginedriven systems that require a running engine,and consume costly diesel fuel just to maintain required temperatures.

COLD PLATE PERFORMS DEPENDABLY Even under disastrous conditions, such as total electrical system failure, Cold Plate holds enough reserve to maintain even the coldest temperatures for as long as 24 hours in an unopened compartment.

COLD PLATE PERFORMS ENVIRONMENTALLY Electrical operation means Cold Plate results in lower CO2 emissions, fewer particulate pollutants and less noise pollution than engine-driven systems.

COLD PLATE PERFORMS STABLY. Energy reserve in Cold Plates helps maintain a more consistent cargo temperature during frequent door openings unlike the high fluctuation temperature of blower system.

In other words Cold Plate systems WORK! In the most effective and efficient manner enabling huge cost savings translating to more profits and better customer satisfaction through best temperature control.

Beverages & Food Processing Times-August-I-2013

Food Ingredients News

Start the day right with BENEO at drinktec 2013 16th to 20th September 2013, Munich, Booth: B1 #325

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ENEO, one of the leading manufacturers of functional nutrients, will be featuring its new product concepts for breakfast beverages at drinktec. Visitors to the show will have the opportunity to taste the company‟s product ideas on the „New Beverage Concepts‟ innovation platform. Thanks to the nutritional and technical benefits of BENEO‟s naturally derived ingredients starting the day right never tasted so good.

At drinktec 2013 BENEO will be showcasing a range of breakfast and morning beverages that encourage taking a healthier approach to the start of the day, even when life is busy. Beverage samples on stand will include a ready-to-drink coffee and a fruit juice that both deliver balanced energy release, due to BENEO‟s functional carbohydrate PalatinoseTM. Visitors to BENEO‟s stand will also have the opportunity to taste a lactose- and cholesterol-free fermented strawberry rice drink and a vanilla flavoured rice milk, both containing BENEO‟s dairy alternative Nutriz. Additionally, a fibre-enriched breakfast drink will be presented that combines the prebiotic fibre Orafti® oligofructose with PalatinoseTM. Growing popularity of convenient breakfast solutions According to Julian Mellentin1, traditional cereal breakfast options are no longer seen as convenient enough for consumers. Busy consumers are now increasingly seeking a „liquid breakfast on the

go‟, such as a cereal and milk combination that contributes to a balanced nutrition in a simple and tasty way. Recent BENEO consumer research re-enforces Julian Mellentin‟s viewpoint.

It shows the popularity of fibreenriched yoghurt drinks amongst European consumers because of their convenience and the healthy image they portray.

1 New Nutrition Business, March 2013 With its versatile product portfolio, BENEO is well positioned to make the most of this „convenience‟ trend.

BENEO‟s functional ingredients can easily be incorporated into food and drink breakfast solutions, providing optimal nutritional value whilst maintaining taste and texture.

‘BENEO, the smart start to the day’ “Slow release‟ carbohydrate energy and low glycaemic solutions are gaining momentum, especially in the area of breakfast drinks2. Nutritive carbohydrates, such as BENEO‟s PalatinoseTM offer manufacturers a smart solution to develop low glycaemic beverages that provide full carbohydrate energy in a balanced way, for a healthier start to the day. The low glycaemic benefits of PalatinoseTM have also been positively evaluated by EFSA. 2 Mintel presentation at Vitafoods: Energy For A Fast-Paced World Beyond Energy Drinks, 2013 In addition, with increasing consumer interest in allergen-free

foods and beverages, vegetal dairy alternatives, such as BENEO‟s rice concentrate product range of Nutriz, are growing in popularity.

Combining the goodness of rice in one ready-to-use compound, Nutriz has a neutral taste and white colour. It gives the end product a creamy texture and balanced taste.

BENEO‟s Nutriz is suitable for non-dairy milk or yoghurt-type beverages, for those who would like to enjoy a non-allergen, cholesterol-free, and vegetal drink or smoothie for breakfast.

As the general public becomes more aware of the beneficial effects of higher fibre intake, solutions bridging the “fibre gap” are bringing new opportunities to beverage manufacturers.

BENEO‟s soluble prebiotic fibres inulin and oligofructose are easily incorporated into beverages, promoting a healthy gut flora, while maintaining taste and texture.

Jens Böhm, Marketing Manager at BENEO comments: “Breakfast is the most important meal of the day. With fewer people making the time to sit and eat in the morning, it presents an opportunity for the beverage industry to create „liquid breakfast solutions‟ that are convenient, yet deliver key nutritional benefits. We are taking the opportunity at drinktec to show the versatility of BENEO‟s nutrient portfolio to help manufacturers meet consumers‟ growing needs for slow energy release, dairy-alternative and fibreenriched beverages.”

VDMA: Metal Detection, X-ray Germany Inspection or Both? machinery orders up 14 percent

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ood and pharmaceutical manufacturers are increasingly investing in contaminant-detection equipment to enhance product safety and quality control. However, deciding whether to purchase a metal detector, x-ray inspection system or both can be confusing.

Mettler-Toledo’s brand-new white paper dispels the myths surrounding the two technologies and simplifies the choice between them. By doing so, it helps manufacturers select the most appropriate contaminantdetection solution for their specific application and budget.

The 12-page paper, which can be downloaded for free, describes how metal detectors and x-ray inspection systems work and explains their capabilities and limitations. Knowing the strengths and weaknesses of the technologies helps readers understand why one may perform better than the other at different points on a production line.

The paper goes on to review the performances of the technologies across a range of applications and

makes it easy for readers to pinpoint the detection solution that is right for their application by taking them step-by-step through the various combinations of product, packaging and contaminant they are likely to encounter.

Towards the end of the paper is a simple yes-no flowchart, which is a good starting point for choosing an appropriate system, as well as a table summarising the key differences between the two technologies.

In some circumstances metal detection is a clear winner; in others x-ray inspection comes out on top.

But not everything is quite so clearcut. Often there is not much to choose between them, and sometimes the most reliable solution may be to install both technologies in different locations on the production line.

Whatever the case, the white paper is essential reading for quality control managers looking to find a contaminant-detection solution that will simultaneously protect their brand, meet their budget and is compatible with their production processes.

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Naturex’s factory in India receives FSSC 22000 certification

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aturex’s factory in India has successfully achieved the Food Safety System Certification (FSSC) 22000, the latest step in Naturex’s global quality and food safety certification program.

With increasing consumer demand for natural colours, the Indian market for natural colours continues to rise, growing by more than 4% each year*. High growth is expected in this area as more Indian-based food and drink manufacturers seek to shift from synthetic colours to natural alternatives. After the acquisition of Valentine, an Indian company specialized in the production of fruit and vegetable powders and natural colours, Naturex has achieved the requirements needed to reach a stringent and complete quality and food management

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rders for German plastics and rubber machinery rose 14 percent in the second quarter, after several months of decline.

“Although the first half year as a whole still shows a 6 percent decline, the industry is pleased to report that in the last three months incoming orders have picked up again after a year of negative growth,” said Ulrich Reifenhäuser, chairman of VDMA, the trade group that represents German plastics and rubber machinery makers.

system to respond to the dynamic Indian market for natural colour and its tremendous growth potential.

The company successfully achieved the requirements set forth within the Food Safety System Certification (FSSC 22000). FSSC 22000 is one of the highest levels of certification in food safety management systems.

This certification combines ISO 22000, a unique International Standard based on the HACCP method and ISO TS 22002-1, which was developed to specify the prerequisite programs related to good manufacturing practices. It is approved by GFSI (Global Food Safety Initiative), an independent entity which provides guidance on the continuous improvement of food safety management systems worldwide.

“At Naturex, food safety and quality strongly support product development” said Nicolas Souchon, Global Quality Assurance Director. “Our Indian Factory is part of our global quality and food safety certification program and this is the fifth site to receive FSSC 22000 certification in less than one year. Bringing the highest level of food safety to our clients will provide them with additional value as well as peace of mind”, he added.

The 6 percent quarterly growth means total sales for the first half of the year now match the sales for the same period in 2012, according to VDMA. The group says exports rose 9.7 percent over the March-May period. China, India and Turkey showed substantial growth rates, while the upward trend in exports to Russia and the United States continued.

VDMA plans to give a more detailed breakdown of the industry at the K show in Germany in October.

India’s JBF Industries building PET film plant in Bahrain

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Middle East joint venture led by Indian polyester specialist JBF Industries Ltd. is constructing a biaxially oriented PET film production plant in Bahrain’s free trade International Investment Park.

JBF RAK, the Mumbai-based group’s regional partnership, is due to commission the first

phase of the Gulf facility next month. A second stage is set to launch in early 2014 with the final capacity upgrade expected to be ready in mid-2014.

JBF’s latest $200 million project to manufacture thick, thin and metallized PET films will take advantage of its Bahraini location to tap the Middle Eastern market, as well as export opportunities in

Europe’s euro zone, and the United States, with which Bahrain enjoys a free trade pact.

JBF RAK is a partnership with the Ras Al Khaimah Investment Authority (RAKIA). Meanwhile, work is progressing on JBF’s first European PET plant, in Geel, Belgium.

Beverages & Food Processing Times-August-I-2013

Biscuit News

Cookie Man C eyes bigger bite of market

ookie Man has expanded its product kitty to include muffins, brownies, macaroons, doughnuts, puffs and ice-cream.

The cookie brand also plans to sell pastries and a few other products in the next couple of months, said Anupam Saluja, CEO, Australian Foods India Pvt Ltd, which owns the Cookie Man brand.

The brand currently sells around one and a half tonnes of cookies every day through 62 stores across major cities in India. Of these, 28 are company-owned outlets while

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the rest are franchises. Another 14 stores are due to come up in the next few months. “Our expansion will be a mixed model. At least 20 per cent of the new stores will be owned by the company,” said Saluja.

Cookie Man also plans to set up shops in neighbouring countries.

It recently entered Bangladesh with a franchisee store. “We are also looking to get into Sri Lanka very soon,” he said.

Motivated by the lack of freshly baked branded cookie players, Cookie Man entered India in 2000.

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Subsequently, Paracor Capital Advisors, S.B.P. Pattabhi Rama Rao and his family members, who brought the company in, acquired the brand rights for India and the subcontinent.

The Rs 15,000-crore organised biscuit market is dominated

by Parle, Britannia and ITC. The market for freshly baked cookies is very small Cookie Man is the only pan-India brand.

There are also some regional players, such as Karachi Bakery in Hyderabad.

Beverages & Food Processing Times-August-I-2013

Dairy News

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Gujarat co-op milk Heritage Foods Targets to federation to invest Rs Raise Ice Cream Sales Fivefold 3,000 cr outside state

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he Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets Amul brand of milk and milk products, is looking to increase its foothold outside Gujarat, aiming to invest Rs 3,000 crore over a period of two years in setting up “ultramodern” dairy plants and increasing milk procurement from farmers in other states.

The apex organisation of dairy cooperatives in Gujarat, GCMMF, is looking to set up base in states such as Uttar Pradesh, Haryana, West Bengal, Maharashtra and Rajasthan and plans to set up five dairy plans in Delhi, Kanpur, Kolkata and Lucknow, apart from five new plans in Gujarat. It is also exploring the possibility of setting up facilities in Guwahati and South India, where it still does not have any presence yet.

“We are looking to set up ultra modern dairy plans in these states in the next two years and also create a chain of farmers locally from where we could procure milk for these plants. We are also trying to explore the possibility of setting up a new plant in Guwahati and start facilities in

the south,” managing director of GCMMF RS Sodhi said. The GCMMF is also set to foray into the US market, where it plans to open and operate a dairy plant together with the Kaira District Co-operative Milk Producers Union Limited, popularly known as Amul, and a local dairy. The plant, to be set up in New Jersey, will manufacture ghee and paneer.

Sodhi said at least 5 lakh farmer families outside Gujarat will benefit from Amul’s foray outside the state over the next two years as the dairy co-operatives will depend on them for at least half of the total milk consumed in the markets outside Gujarat. The other half will be transported from the state itself.

eritage Foods (India) Ltd. (HTFI), a milk retailer, targets to increase icecream sales fivefold in three years and expand other dairy products to lift operating profit margin that fell to the lowest in four quarters.

The retailer will boost ice-cream sales to 50,000 liters a day by adding capacity, President M. Sambasiva Rao said in an interview in Hyderabad. It will spend 350 million rupees ($5.8 million) on the business over the period, he said.

Heritage expects rising incomes and increasing consumer preference for healthy food to drive demand for dairy products.

It will compete with companies including Unilever (ULVR), which introduced its Magnum brand ice cream in south India this year, and Dunkin’ Brands Group Inc. (DNKN)’s Baskin-Robbins in a market where frozen dessert sales are estimated by consulting firm Technopak Advisors Pvt. to double to 15.6 billion rupees in 2018.

“To achieve substantial growth in ice cream sales, Heritage would have to venture outside its traditional south India market,” said Arun Kejriwal, director at Kejriwal Research & Investment Services Pvt. “The southern Indian

ice cream market is just not large enough to support ambitious expansion plans for a new entrant.”

Shares of Heritage rose 0.8 percent to 217 rupees as of 11:03 a.m. in Mumbai trading. The stock has dropped 13 percent this year, compared with a 0.4 percent fall in the benchmark S&P BSE Sensex.

Heritage has over the years been reducing its dependence on milk by adding value-added products and building a network of fresh food and grocery stores. Its operating profit margin was 5.35 percent in the three months ended June, the

lowest in four quarters, according to data compiled by Bloomberg.

The company aims for valueadded products such as ice creams to contribute 23 percent of its dairy sales in three years, up from 15 percent now, Rao said.

“Health consciousness is increasing and people are tilting toward milk-based products from carbonated drinks. So the market is growing for these products,” said Rao. “We are looking at products like ice cream, curd, butter milk, ghee and butter as these products give us better margins than milk.”

The most chocoholic New Zealand’s countries in the world in 2012 Fonterra keen to

work with Indian dairy sector

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n the nation with the world’s biggest chocolate consuming habit, the average resident eats the equivalent of 240 bars a year.

And given that it’s the seat of confectionery giants Nestlé and Lindt, it comes as no surprise Switzerland is home to the most devoted chocoholics in the world, where per capita consumption averaged about 12kg in 2012.

That’s according to data from Leatherhead Food Research compiled by trade publication Confectionerynews.com.

Rounding out the list of top chocolate-consuming countries are Ireland, the UK, Austria and Belgium. The US falls in at No. 15.

Given that chocolate is considered a small luxury, it’s no wonder that the majority of the top 20 countries boast a large middle class population with higher disposable incomes than the rest of the developing world, the report points out.

Meanwhile, though it doesn’t come close to cracking the top 20 list, India has emerged as the fastest-growing market for chocolate, with sales doubling

N from US$418 million (RM1.36 billion) in 2008 to US$857 million in 2011.

Per capita consumption in India was 70g in 2011. But as pointed out by market research group Mintel, that just means potential for growth is high in this booming economy, where the appetite for premium, luxury goods shows strong growth.

Where the sweet stuff is having difficulty making inroads, however, is China, a country where palates are more accustomed to

salty, savoury foods over sweets.

According to Euromonitor, the average Chinese eats a modest 100g of chocolate a year — or the equivalent of two chocolate bars. Growth in the market is also projected to increase a lukewarm 10 per cent to 2015.

While chocolate is an everyday treat in the Western world, chocolate makers like Italy’s Ferrero Rocher and Belgian brand Godiva are pitching the confectionery as a premium product ideal for gift giving.

ew Zealand-based cooperative dairy giantFonterra is keen to work with Indian local industry in a bid to establish its presence in the region and to meet the strong consumer demand for quality diary.

“We think our exports from countries such as New Zealand and Australia can, at best, only play a small role in helping meet the demand of growing economies such as India and China,” Fonterra President (Greater China & India) Kelvin Wickham told.

“However we also see opportunities where we can potentially work with the local industry to keep meeting the strong consumer needs for quality dairy in the future,” he added.

“Fonterra is only in the very early stages of our operations in India.

However, we see that the Indian dairy market has some unique opportunities in the future,” he said.

“The country has over 1.2 billion

consumers who are becoming wealthier and, unlike other large countries like China, dairy is a traditional part of the Indian diet.

So the opportunity for strong growth is present in this market,” he said.

“The Indian industry will be shaped by changing market conditions and a strong co-operative heritage, providing for an exciting future,” he said.

Last year, Fonterra announced its first operating office in New Delhi as to advance its relation with India.

Commenting on the move, Wickham had said: “The first New Zealand dairy products arrived in India in 1885. We have been supplying dairy ingredients to Indian customers for generations and have strong relationships across the country.

“Establishing a presence on the ground will allow us to explore further opportunities in the world’s fastest growing dairy market.

Beverages & Food Processing Times-August-I-2013

Ice-Cream News

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Pabrai’s natural ice cream to go pan-India

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olkata-based ice cream brand, Pabrai’s Fresh and Naturelle from the stable of KN & Company, presently available through 20-odd outlets in eight cities — Kolkata, Delhi, Bangalore, Hyderabad, Chennai, Sur-at, Jaipur and Siliguri — has now plans to open another 30 outlets across the country by the end of the this financial year.

The 28-year-old Kol-kata’s home-grown ice cream company, which earlier had popular mass market ice cream brand, Tulika’s, is also plans to take its 100 per cent natural ice cream overseas.

“We have been receiving franchise enquiries from countries like

Hokey Pokey Ice creams Procures Pre Series Funding

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umbai based chain of ice cream parlours, Hokey Pokey ice creams has received pre-series A funding from Shripad Nadkarni, Apurva Salarpuria which was led by Peter Rajsingh, a partner at New York-based Castellar Partners and Professor at New York University, reports Livemint.

Hokey Pokey was founded and incorporated by Rohan Mirchandani, Chef Ganesh K., Milap Shah, and Uday Thakker and is held and owned by Drums Food International Pvt. Ltd. The company intends to use the procured funds to scale up its operations and also to launch the company’s

FMCG strategy.

Hokey Pokey is one of the first parlours in the country to introduce the concept of mixing ice creams on a cold stone slab which gives the customer the freedom to choose and create their own ice creams. It has around 20 outlets in Mumbai and plans to have over 50 outlets by the end of 2013.

Apart from serving Mumbai the company plans to also introduce the same concept in Tier 2 and Tier 3 cities and also intends to tap the premium ice cream market by servicing homes in the metropolitan areas.

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Symrise BioActives, Gee Lawson to extend cooperation

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ymrise BioActives and Gee Lawson are extending a cooperation, which began in 2011. Symrise BioActives manufactures highly purified esculin, which Gee Lawson supplies to the diagnostics industry. The cooperation will run until 2015.

Esculin is used in microbiology culture media to reliably identify contamination from species such as streptococci and listeria, and so can be used to monitor food and water as well as the clinical testing of patients.

Manufacturers of food, cosmetic products and pharmaceuticals consider one criterion most crucial in their production processes, said Symrise – compliance with the highest quality and microbiological standards.

According to the company, one of the best-known natural diagnostic materials comes from the bark of the horse-chestnut tree (Aesculus hippocastanum L.) and is called esculin. In nature, horse-chestnut tree bark has an esculin content of 3%.

Symrise BioActives enriches this extract to over 98% pure white material, and the product it makes has a solubility and level of purity which is said to be suitable for

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all diagnostic applications. World leading global manufacturers of diagnostic media all produce formulations which use esculin, said Symrise, and Gee Lawson is a close supply partner of all these users. The material also finds other applications, for example in topical pharmaceuticals and some cosmetic products.

Symrise BioActives’/Gee Lawsons’ “Diagnostic Esculin” is said to be approved by all of the leading diagnostics manufacturers.

“With Gee Lawson as our partner, we can reach all of the major diagnostics customers,” said Stephan Hillers, managing director of Symrise BioActives. “Their market expertise and contact with culture media manufacturers perfectly complement Symrise BioActives’ experience in producing highly enriched plant extracts.”

“Thanks to the cooperation with Symrise BioActives, our customers produce a range of quality culture media which are reliably used across a wide area of diagnostics,” said Jonathan Shorts, managing director of Gee Lawson. “We want to continue our cooperation and find additional applications for the products from Symrise BioActives.”

Chr. Hansen launches Spirulina-based colourant in the US

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Gives your product  Better taste,  Visual appeal,  Longer shelf-life,  Good volume rise

the US, Canada, UK (London), Australia, Indonesia, Sri Lanka, Singapore, Dubai and Kuwait.

And we are actively considering them,” Kunal Pabrai, founderpartner, Pabrai’s Fresh and Naturelle, told

hr. Hansen’s Natural Colours Division has launched a natural blue for the confectionery and gum industry in the United States.

The new natural blue colourant is based on Spirulina, a blue-green algae occurring naturally in tropical and subtropical lakes. Spirulina has a long record of accomplishment for many applications across many markets, according to the company. It provides bright vivid blue and green shades and it can be used various types of confectionery, including panned candy and chewy candy, jelly gum/gummy candy, extruded candy and chewing gum.

The U.S. Food & Drug Administration (FDA) has approved Spirulina for use as colourant in confectionery and chewing gum in the U.S and the colour is in full compliance with Federal Regulation.

“Consumers have been long awaiting a natural blue and green for the confectionary industry.

Spirulina provides a radiant blue and a foundation for natural green blends,” said Kurt Seagrist, senior vice president, Natural Colors Division, US. Chr. Hansen provides six liquid and powder product formulas, under the SweetColor product line for use in confectionery and gum. The products are claimed to be safeguarded for micro and bio issues and verified by third party certified auditors.

Beverages & Food Processing Times-August-I-2013

Food Process News

17

Premium Ingredients Ferromatik Milacron expects SPX Awarded Contract to growth in India in 2014 Presents A New Range Supply Infant of Stabilizers For Low F Formula Plant Cost IWS Cheese Slices. in Germany

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remium Ingredients launches into the market a new range of stabilizers based on modified starch and hydrocolloids specially designed to reduce formulation costs in the IWS cheese slices manufacture process.

Premitex® XLK-13023, Premitex® XLK-13024 and Premitex® XLK-13025 enable to reduce the formulation cost by gradually reducing the protein content and dry matter along with keeping optimal functionality both during the manufacture process and in the cheese application to sandwiches.

Furthermore, this range of products presents an excellent

separability of the plastic foil; allowing an optimal manipulation of cheese slices. They also melt and add creaminess to any kind of sandwiches.

Particularly, Premitex® XLK13023 has been designed for the production of very low cost IWS slices with 4% of protein content; Premitex® XLK-13024 is an ideal solution for low cost IWS slices with a 7% of protein content; and finally, Premitex® XLK-13025 allows the production of IWS slices for traditional melted cheese with just 11% of protein content.

The whole range of stabilizers allows be processed in any melting equipment on the market.

Priya Biscuits to open Rs 45 cr plant

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riya Biscuits, part of Priya Food Products, is planning a state-of-the-art plant at Dankuni, Hooghly, with a capital outlay of Rs 45 crore. The new plant would roll out a range of digestive biscuits under a sub brand “Priya Bite”.

“We don’t want to lose focus on taste though. Consumers can’t treat biscuits as health pills. Hence we have brought about new products, which are essentially tasty with additional health ingredients,” GP Agarwal, managing director, Priya Biscuits, told.

The biscuit market in India is estimated to be Rs 10,000 crore.

The new plant is likely to help the brand expand its market share from 8 per cent at present to 15 per cent over the next 18 months.

The company would also be adding

nearly one lakh new retailers and 400 new distributors into its fold to market the new range, said Agarwal.

The company has also drawn up extensive plans to strengthen the brand’s presence in overseas markets, particularly in Bangladesh, Nepal, Maldives and Sri Lanka, said Agarwal. The company’s existing manufacturing facility near Kolkata has already been upgraded to meet stringent FDA norms of the US and European market to tap the overseas markets.

Meanwhile, the company has entered into exclusive agreements with the US and Australian brand owners and distribution companies like GAF Food and LLC to distribute its product in supermarkets abroad.

erromatik Milacron India Ltd. Expects a revival in the India market in 2014 after a slowdown this year.

The leading manufacturer of plastic injection molding machines and blow molding machines in India has the installed capacity to manufacture 2,000 machines annually, and it plans to start operating at capacity.

“Currently, we are manufacturing around 1,100 machines annually,” said N.K. Balgi, president of Ferromatik Milacron India, at the recent Injection Molding and Blow Molding Conference in Mumbai.

“The economy is expected to be revived after general elections in 2014, we are expecting growth in the sales with the push in the economy with the new government,” he said. “We are growing consistently in the Indian market and we will focus on capacity utilization with the economic revival post 2014 scenario.”

INDIA: Britannia to build Gujarat biscuit facility I ndian food group Britannia Industries has confirmed plans to invest in a new biscuit facility in Gujarat in the west of the country.

A spokesperson for Britannia confirmed the investment plans today (13 August). “Following the opening of its green field projects in Bihar and Orissa last year, the company will open up its new Greenfield project plant in Jhagadia in Gujarat to manufacture a variety of biscuits.”

In 2011, Britannia commissioned the construction of a plant in Bihar

Bericap India to hike capacity in 2014

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aps and closure maker Bericap GmbH & Co. KG is making new investments in machines and molds in India in 2014.

“The products that are being imported from other locations are going to be manufactured at the India plant at Talegoan near Pune,” said Pradeep Damle, general manager of Bericap India Pvt. Ltd., at the recent Injection Molding and Blow Molding Conference in Mumbai.

The Indian plant is making around 2 billion caps and closures annually. “We will hike plant capacity by 20-30 percent next year,” said Damle.

The company also recently introduced new tamper-evident bands in India. “In order to prevent duplication and theft, we have now laser marked the closure with half of it on closure and other half on tamper evident band to prevent copying and theft,” Damle explained.

The company claims about onefifth of the Indian market for injection presses, which is about 5,000 presses annually. Ferromatik India makes machines ranging from 50-3,200 metric tons of clamping force.

Balgi blamed the automotive market for the slowdown in machine sales. “(The automotive sector) is down and it is growing merely at the rate of 5 percent compared to more than 10 percent earlier.

Automotive is a major segment for us, but packaging and construction industry are growing,” he said.

Established in 1995, FMI’s Ahemdabad facility sells machines to customers in 40 countries – including the United States.

Recently it shipped a 450-ton Elektron press to a U.S. customer.

“We have added all-electric plastic injection molding line for caps and closures and automotive parts in the last six months,” he said.

“We are also getting into closure for dairy market specifically for PET bottles, non-food applications and carbonated soft drinks shortly,” said Damle.

Last year Bericap India started exporting to neighboring countries, and exports now account for about 10 percent of local production.

Damle said that will double next year.

Bericap GmbH is based in Budenheim, Germany.

and one in Orissa, both in the east of India. This latest investment will see the opening of the firm’s first facility in the west of the country.

The spokesperson did not disclose financial details of the investment, but according to the The Economic Times, the company plans to invest around INR150m in capacity, including the new Gujarat facility in the expansion of distribution, as well as in advertising and promotions this year. Around INR50m is expected to be invested in the new plant.

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PX Corporation (NYSE: SPW) announced that its Flow Technology segment has been awarded a contract valued at nearly $40 million by a leading global infant nutrition company to supply a powdered infant formula processing plant in Germany.

The plant will utilize SPX Flow Technology process systems to convert milk and other ingredients into high quality powdered infant formula, primarily for export into emerging markets.

“A growing world population and expanding middle class is driving demand for high quality powdered infant formula, particularly in China and other emerging markets such as the Middle East,” said Ross Skelton, VP of Global Commercial Operations for SPX Flow Technology. “This is a significant win for SPX, and further demonstrates the trust customers have with the quality and performance of our process equipment and our deep expertise in both liquid and powder dairy process systems.”

With global dairy consumption on the rise, SPX is helping dairy producers expand capacity and deliver safe, high-quality products.

“Our broad range of equipment along with our engineering and project management capabilities enable SPX to design and deliver advanced, automated and energy efficient end-to-end dairy production facilities,” added Skelton. “This contract award further validates the strategic food and beverage process technology acquisitions we’ve made in recent years. The system will utilize equipment from our APV and Anhydro technologies and will be supported by our engineering teams in Europe.”

Cadbury to invest $163m in new Indian factory

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onfectionery brand, Cadbury, has plans to build India’s largest chocolate producing factory in the southern state of Andhra Pradesh.

Mondelez International is set to build its biggest manufacturing unit in the Asia-Pacific. According to the Wall Street Journal, the facility will also be Mondelez International’s (Cadbury’s owner’s) biggest manufacturing unit in the Asia-Pacific.

The first phase of the facility is expected to be completed by the middle of 2015, with the whole

project finished by 2020, by which time close to 1,600 new jobs will have been created.

Cadbury, which already has five factories in India, is investing in the new facility as part of its efforts to capitalise on India’s middle class’ increasing spend on beverages and processed foods.

Beverages & Food Processing Times-August-I-2013

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Indo-US trade can be mutually beneficial, say dairy exporters

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t a time when India is struggling to consistently meet its growing domestic dairy demand, Indo-US bilateral trade can be mutually beneficial, American dairy exporters today said while applauding US Vice PresidentJoe Biden for taking up their cause during his just-concluded trip to New Delhi and Mumbai.

“US dairy exporters believe that trade between the United States and India can be mutually beneficial, particularly as India struggles to consistently meet its growing domestic dairy demand,” said Tom Suber, president of US Dairy Exporter Council.

“As the US and India reengage in talks aimed at improving bilateral trade, we must ensure that a focus on the importance of safe and accurately labelled food remains at the core of discussions on agricultural trade,” he said.

In a joint statement, the National Milk Producers Federation (NMPF) and the US Dairy Export Council (USDEC) applauded Biden’s remarks calling for expanded trade between India and the US, during a speech in Mumbai.

He also pointed to the need to negotiate and work through barriers to market access, among other trade priorities.

“For far too long, a wide range of US dairy products have been effectively locked out of the Indian marketwithout sound scientific justification,” Suber said.

“US dairy products are sold in over 100 markets around the world and are well known for their

high level of food safety. We look forward to renewed discussions with India on how to remove inappropriate barriers to market access for safe products,” he said.

“As we focus on tearing down unwarranted trade barriers so that our industry can continue to grow, it is equally important to ensure that we also maintain a strong focus on food safety and product integrity,” saidJim Mulhern, chief operating officer of NMPF. “US dairy products have an excellent track record in this area while India’s own government has found serious problems with a majority of its own dairy products,” he added.

In early 2012, NMPF called the US Food and Drug Administration’s attention to a study conducted by the Indian Food Safety and Standards Authority that found that 68 per cent of milk samples analysed did not meet Indian standards.

“Given these alarming findings, we believed it was important for FDA to determine if adulterated dairy products in India were entering the US market,” Mulhern stated.

“We are gratified that FDA agreed that concern is warranted and this summer put in place an import alert on certain dairy products from India,” he said.

The FDA import alert calls for the detention of specified dairy products from certain Indian exporters and requires further documentation to ensure that the products are complying with US regulations designed to protect food safety.

Beverages & Food Processing Times-August-I-2013

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Back

ADM announces new Treatt launches steviafriendly RTD tea product reduced fat cocoa powder

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lavours and fragrances company Treatt has launched a a new range of tea products, including one that is specifically designed to work well with stevia.

According to the company, TreattSweet Tea 9859 is a unique non-caloric blend of all-natural essences. When used in tea applications, the back-end bitterness of sweeteners such as Rebaudioside A can accentuate tea’s natural astringency. At dosage levels of 100ppm, TreattSweet Tea 9859 is said to soften these harsh undertones and add lively, sweet aromas to the beverage flavour. It also allows a creamy tea flavour with light fruity notes to come through.

The new range is designed to offer beverage producers cost-effective natural ingredients to develop the good-tasting tea options consumers are looking for.

Green Tea TrueTaste Natural 200 is a 200 fold iced tea concentrate made using natural tea ingredients. Produced using tea solids rather than caramel colour, Green Tea TrueTaste Natural 200 is claimed to deliver a premium quality beverage with a clean label and satisfying flavour.

When reconstituted to single strength, the ready-to-drink (RTD) tea contains a minimum of 0.04% tea solids and is said to impart an authentic deep tea colour with a gentle astringency. Treatt says that it also offers the added benefit of the true fresh taste of iced tea while eliminating the difficulties often experienced when handling powders, and eradicating high brewing costs.

Green Tea TrueTaste Natural 200 is said to be particularly suitable for the production of single strength RTD teas.

A blend of natural essences from tea and other botanical sources, White Tea Type WONF (With Other Natural Flavours) is designed to enable manufacturers to retain the natural, delicate aroma traditionally associated with white tea. White Tea Type WONF is described as conferring both subtle, fruity white tea notes and a more robust, tenacious finish when added to RTD applications. It can be used at dosage levels of between 1,000 and 5,000ppm in the finished beverage depending on the flavour intensity required.

“The presence of fat may have a negative effect on the functionality of ingredients in the formulation, but at the same time fat also provides flavour to a product,” said Brent Cuddy, trade director, cocoa powder. “D-00ZR delivers the flavour not the fat. Due to the unique production processes of D-00-ZR, the cocoa solids are able to carry an intense chocolatey flavour.

Consumers nowadays are more healthconscious but still look for great flavours and indulgence. This unique reduced–fat cocoa powder helps achieve this with ultra low fat levels.”

D-00-ZR is also said to be compatible with more delicately textured products such as meringue and sponge cakes. Normally, says ADM, a reduced-fat cocoa powder containing 10-12% fat or more will force these kinds of products to lose crucial structural properties.

D-00-ZR overcomes this, allowing them to hold their light structure while providing an intense chocolate flavour and pleasant milk or dark chocolate colour, depending on the concentration.

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DM Cocoa has announced a new deZaan reduced-fat cocoa powder with only 0.5% fat. D-00-ZR is claimed to retain the taste of deZaan ZR cocoa powders but with virtually no fat content. Available worldwide from this summer, ADM says that D-00-ZR enables users to formulate lower calorie products with lower saturated fat contents, but that still retain the desired chocolatey taste, as well as the bright chocolate colour that improves visual appeal, differentiating products in the market. It enhances the quality of formulations where fat can have a negative effect, such as protein foam based confectionery and bakery products.

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EDITOR Firoz H Naqvi

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