Ice Cream Times May-June 2014

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Vol. 01, Issue 05, May - June, 2014, Rs. 20/-

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Ice Cream Industry to grow at 25 percent CAGR

F

astest growing ice cream industry is set to touch 7000 cr mark. The PHD Chamber of Commerce and Industry has projected that the size of ice cream industry, estimated at Rs.4500 crore in 2013 is likely to jump at about Rs.7000 crore by 2018 with its growing institutional sales coupled with youngsters spending habits on it as well as increasing disposable income of middle and lower middle class Indians in the recent times, which has developed its penchant for the frozen product. India is witnessing unprecedented growth in recent years. The domestic ice cream industry would grow at the compounded growth rate (CAGR) of about 25 per cent in future with high profit margins ranging between 15 to 20 per cent to reach the projected level since its per capita consumption has gone up at 300 ml against world average of 2.3 litre, said the President of the Chamber Mr. Sharad Jaipuria while quoting findings of its projections.

There is already influx of many international brands in the country which is igniting the competition. The trends responsible

for the growth of ice cream industry in India in particular and that of frozen food industry follow large investments in

advertising and infrastructure development, diversification of product portfolio targeting specific consumer segments and entry of multinationals into this business. Other factors that are credited to fuel the growth of ice cream industry consist of partnership and franchises pursued to boost distribution and increasing cost of raw materials offsetting the higher margins, pointed out Mr. Jaipuria. Referring to challenges of this industry, the PHD Chamber is of the view that though the ice cream industry confronts competition mainly from unorganized sector on price and quality, its consumer is growing quality conscious to fuel and stoke its sales. Another challenge arises from lack of well developed cold chain facilities in the country but in course of time, this challenge would be overcome.

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