College Times - October 2020

11 THINGS SUN DEVIL 5 TIPS FOR AT HEART GRADUATES ESSENTIAL OILS TO USE THIS FALL

JENNIFER KAPLAN FINDS SUCCESS IN PUBLIC RELATIONS

OCTOBER 2020

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Student Discounts

LOOKING FOR A JOB IN THE NEW ECONOMY

EST. 2002

Germanophiles can celebrate a t home this fall

contents student life 4

11 Things

5

Pandemic Oktoberfest

Essential oils to use

Germanophiles can celebrate at home this fall

success & money 6

8

A Sun Devil at Heart

Phoenix native Jennifer Kaplan ‘evolves’ with PR industry

Student Discounts Top brands and retailers offer student discounts

10 5 Tips for Graduates Looking for a job in the new economy

entertainment & numbers 11 Numbers

All things Halloween

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11 THINGS: ESSENTIAL OILS TO USE

STUDENT LIFE

ANNIKA TOMLIN • COLLEGE TIMES

E

ssential oils have been used for centuries in medicinal remedies or to boost moods.

Users can roll them on, diffuse them, drink them or even put them in their food. Here is a list of 11 essential oils and what they can do.

DISCLAIMER: Essential oils are not for everyone and should be used with caution. Certain oils can also be toxic to dogs or cats, so check which ones are safe to use and how.

#11 VETIVER

#9 OREGANO This essential oil really packs a punch when it comes to boosting someone’s immune system. Inhaled, the scent of oregano helps to relieve a cough and nasal congestion by loosening mucus buildup. Oregano oil can also be used to help balance moods and hormonal shifts during irregular menstrual cycles. Used topically, oregano oil can improve skin conditions such as psoriasis, acne, eczema and fungal infections, as it eliminates yeast, bacteria and fungi.

#8 CEDARWOOD The woodsy smell of cedarwood helps to repel insects, prevent the development of mildew, decrease hyperactivity, clear the mind and encourage the onset of quality sleep.

Adding a drop or two to facial toner

and calming effect that helps lower pulse rates and relieve stress. Add a drop to your water every day for a burst of flavor and to promote overall health. Orange essential

A member of the grass family, Vetiver has a complex aroma commonly used in perfumes. This scent’s calming and grounding nature makes it an ideal oil to use in massage therapy. It can also be rubbed on the bottom of your feet with a carrier oil (coconut, jojoba, almond) before going to bed to help provide a restful night’s sleep. Add three to four drops to a diffuser and sit back and let the vetiver help you to relax.

Best known for its purifying qualities, tea tree oil is good for cleansing skin and home surfaces and purifying the air. Tea tree oil is a powerful antiseptic immune system stimulant that is beneficial for eliminating bacteria, viruses and fungi. When used topically, it can help reduce the appearance of blemishes; maintain healthy-looking hair, skin and nails; and work as a natural deodorant.

#3 LEMON

#10 BASIL When diffused, basil gives a calming effect that will also energize and uplift. It can also be used to repel insects, eliminate odor-causing bacteria, sooth headaches, and relieve respiratory and digestive discomfort. When used with a carrier oil, it is capable of ailing joint pain, muscle aches, gout, flatulence and exhaustion. Basil can also strengthen and soften hair and exfoliate and smooth skin.

#4 TEA TREE

or moisturizer helps promote clear and healthy-looking skin.

oil can also be added to household cleaners for a sweet citrus scent.

#7 ORANGE

#6 EUCALYPTUS

This oil smells exactly like the delicious fruit. The oil gives off a cheerful and uplifting yet relaxing

Eucalyptus essential oil is a popular ingredient in balms, inhalers, massage blends and dental hygiene products for its soothing, stimulating and antibacterial properties. Place five to 10 drops on a damp washcloth and put it in your shower just out of direct contact with water before showering. It will create an invigorating eucalyptusinfused steam that can help relieve some congestion.

#5 FRANKINCENSE Sometimes referred to as the “king of oils,” frankincense has a broad range of uses, from enhancing spiritual and meditative practice to use in beauty routines. Topically, it can help reduce the appearance of uneven skin tones. If diffused, it can reduce the feeling of anxiety and stimulate the immune system.

4 ECOLLEGETIMES.COM | OCTOBER 2020

This fresh, clean citrus oil is great to use for an uplifting, positive aroma.

Adding a few drops to a glass of water or juice in the morning can help assist with seasonal respiratory discomfort.

Use a cloth soaked in lemon oil to preserve and protect your leather furniture and other leather surfaces or garments. Lemon oil is also a great remedy for the early stages of tarnish on silver and other metals.

#2 PEPPERMINT Peppermint belongs to the sweet-smelling mint family and is multipurpose, earning the reputation of being one of the world’s most versatile oils. A few drops of peppermint oil added to a bath can help for some relaxing aromatherapy and to help cool fatigued muscles.

Mix it up a little by adding a drop to your favorite smoothie recipe for a refreshing twist.

#1 LAVENDER One of the most commonly used essential oils, lavender has several uses, from bathing and relaxation to cooking and as a perfume. Freshen your linen closet, mattress, car or the surrounding air by combining lavender essential oil with water in a spray bottle. Use in cooking to soften citrus flavors and add a flavorful twist to marinades, baked goods and desserts. CT

student life

PANDEMIC OKTOBERFEST GERMANOPHILES CAN CELEBRATE AT HOME THIS FALL

PHOTO • COURTESY DOG HAUS Dog Haus is offering Oktoberwüst—a one-third pound Cajun-spiced Emmental cheese-stuffed bierwurst topped with caramelized onions, sauerkraut, mustard aioli and scallions all served on grilled King’s Hawaiian rolls.

ANNIKA TOMLIN • COLLEGE TIMES

F

or Germans, few cultural exports better capture their bratwurst-loving, beerpounding national spirit than Oktoberfest—the yearly fall festival that grants free license to get drunk around family at 3 p.m. While the iconic festival normally takes place in Munich from the last weeks of September to the first weekend of October, the celebration has been canceled during the ongoing COVID-19 pandemic. But around Arizona, several restaurants and breweries still plan to safely host revelers for the special occasion, offering appropriately German beer (and food) for the Bavarian holiday. So, don’t forget your dirndl and lederhosen as you lean into a slightly more domestic Oktoberfest season.

URBAN ALE TRAIL Downtown Phoenix Inc. is extending the annual Urban Ale Trail to a full week of festivities to try out dozens of rare and unique brews around the area. Participating bars and restaurants include Majerle’s Sports Grill, Squid Ink Sushi and Floor 13 Rooftop Bar. Each location will offer a food and drink special or pairing for dine-in or takeout. There is no registration necessary, and the trail can be done in any order.

Those who spend more than $25 at participating locations will receive a commemorative DTPHX Urban Ale Trail Week pint glass.

Info: dtphx.org/aletrail

HUSS BREWING CO. At the Uptown Plaza location (100 E. Camelback Road, Suite 160, Phoenix) only, Huss Brewing Co. will offer Oktoberfest packages through October 17.

Dine-in special includes Oktoberfest brat and chips, along with a pint of the Oktoberfest lager and a commemorative mug for $20. A two-person to-go special includes two brats with sauerkraut, bun mustard, red cabbage and chips; festive decorations; two Oktoberfest mugs and one six-pack of Oktoberfest lager for $28. A fourperson to-go special includes four brats, festive decorations, four mugs and one six pack of Oktoberfest lager for $48.

Want to only drink the Oktoberfest lager? They’re available at Total Wine and other grocery and liquor stores.

Info: hussbrewing.com

DOG HAUS Guest can say “danke schön” to Dog Haus for bringing back its famed Oktoberwürst—a one-third pound Cajun-spiced Emmental cheese-stuffed bierwurst topped with caramelized onions, sauerkraut, mustard aioli and scallions all served on grilled King’s Hawaiian rolls. Created by Dog Haus Würstmacher and TV personality Adam Gertler, this sausage beast is available at Dog Haus locations in Gilbert, Downtown Phoenix and Scottsdale through October 31.

For guests looking to celebrate at home, participating Dog Haus locations are offering a DIY Oktoberwürst Pod Party Kit and Oktoberwürst Pod Party Pack through October 31. The $46 DIY kit allows guests to grill their own sausages at home with everything they need to craft six Oktoberwürsts, including handcrafted sausages, King’s Hawaiian rolls, sauerkraut, caramelized onions, mustard aioli and scallions.

Or, if guests prefer to pick up a ready-to-eat pack of this limitedtime item, they can order a Pod Party Pack of six or more to score 10% off.

As part of its Chef Collaboration Series, Dog Haus will donate $1 of the purchase of every Oktoberwürst sold and $6 from every DIY kit and pack sold to the restaurant’s national charity partner, No Kid Hungry, whose mission is to end childhood hunger in America.

Info: doghaus.com

from the comfort of your own home.

Several Arizona-based breweries, including SanTan Brewing Company, Pedal Haus Brewery, Front Pourch Brewing and Saddle Mountain Brewing Company, offer their rendition of an Oktoberfest-

worthy lager or beer.

Whether you get takeout from a restaurant or choose to make food at home, no Oktoberfest celebration is complete without a sauerkrautcovered brat or sausage and a Bavarian pretzel. CT

HAUS MURPHY’S Haus Murphy’s at 5739 W. Glendale Avenue, Glendale, offers German bratwurst and brews with a side of Bavarian beats all year round. They are available for dine-in or curbside pickup.

Info: hausmurphys.com

OKTOBERFEST AT HOME For those who are still not ready to head out and go to a bar or restaurant yet, there are several ways to participate in Oktoberfest ECOLLEGETIMES.COM | OCTOBER 2020 5

SUCCESS

A SUN DEVIL AT HEART

PHOENIX NATIVE JENNIFER KAPLAN ‘EVOLVES’ WITH PR INDUSTRY JORDAN HOUSTON • COLLEGE TIMES

J

ennifer Kaplan hails from a family of entrepreneurs.

It was no surprise when the Phoenix resident decided to tackle the industry early on—and it’s safe to say she found her footing.

Now, nearly 25 years after graduating from ASU, Kaplan is celebrating 10 years as the owner and founder of Evolve Public Relations & Marketing.

“I always had this huge plan of a party and lots of people and other things that we’ve missed out on or had to modify because of COVID,” Kaplan shares. “I can remember the first day, and I can’t even believe it has been 10 years.”

Founded in late 2010, the Scottsdale-based company is powered by a team of 14 publicists who manage nearly 100 public relations locally and nationally, as well as social media accounts.

Evolve’s clientele includes the ranks of Waymo, HomeSmart, Senior Helpers, Grimaldi’s and Lectric eBikes, to name a few.

“We do their social media—not for all of them—but we’ll handle building out a calendar and curating content,” Kaplan expresses.

“That’s why it has worked so well; we’re creating content on the PR side. It has been a nice complement adding social media.”

Although Evolve is not a “fullservice agency,” Kaplan explains, the firm works alongside other “great businesses” throughout the community to enhance shared-client experiences.

“We might share clients, and they (other community businesses) do the advertising or media and branding,” she says. “We don’t create any assets as far as collateral.”

Evolve also strives to raise awareness about its clientele through out-of-the-box strategies not involving public relations, Kaplan continues, including collaborations and events.

“What other ways can we get our client’s names out in the community that’s not PR? Although a lot of the time it will lead to a PR opportunity,” she discloses.

“Maybe taking a pizza restaurant and collaborating with Phoenix

Children’s Hospital,” she adds. “And every pizza sold, a portion goes to the hospital.”

Born and raised in Phoenix, Kaplan has made a name for herself as a familiar face in the Valley with years of startup experience.

After graduating from Central High School, Kaplan studied communications at ASU with an emphasis in public relations in 1992.

The firm founder says she was inspired to pursue those areas of interest based on her love of “connecting people” in high school.

Whether it was through her role in student government or playing matchmaker for various couples— some of which are still married— Kaplan thrived on communicating and connecting.

The publicist was even nominated as “Most Talkative” during her senior year in high school, she says with a laugh.

“This was my path. I don’t get up every day and go to work. It is who I am,” Kaplan says. “I feel super blessed that there was this trait that I had, and I got to channel it through college and now throughout my career.”

Kaplan graduated from ASU in 1996 and opened her first PR firm, PRIME 3 LLC, roughly 10 years later. Kaplan co-founded the firm in 2005, getting her first taste of entrepreneurial ownership.

“I come from a family of entrepreneurs, so that risk to start my own business wasn’t as scary, because I grew up around that,” she shares. “I saw my father and my mom do entrepreneurial things in the industry and field.

“My mom jokes that I was basically born doing it,” Kaplan adds.

In 2010, Kaplan founded Evolve.

The businesswoman says she was ready to take on the next chapter and that the transition “made sense.”

“I enjoy when we see our clients’ names out in the community,” she shares of her success. “I really feel like we are helping them whether it’s butts in seats or sales or phone calls or awareness. I really feel we’re making an impact directly on their business, and they tell us that.”

Although the firm does not identify with a particular industry niche, working with clients ranging from restaurants, retail and real estate to entertainment and nonprofits, Kaplan says the key to a successful firm is the ability to

6 ECOLLEGETIMES.COM | OCTOBER 2020

connect with people and convey their messages in an enticing and articulate way.

While the people skills came naturally to Kaplan, the writing portion came later, she explains.

“A press release needs to be articulate in a creative and concise way to get the media’s attention,” she explains. “But writing wasn’t the passion of mine—that is something I’ve had to learn more in school.

“The people skills, the connecting with people and making people feel that I want to help them, is what is just innate in me,” she continues.

Kaplan has garnered numerous accolades and recognitions for her work within the Valley, including multiple AZ’s Finest awards relating to her work surrounding cystic fibrosis, a 2006 Forty Under 40 Award from the Phoenix Business Journal and 2007 Best Corporate Event for Budget Over $25,000 award via the International Special Events Society, among others.

For the fifth year in a row, Kaplan was inducted in September into the ASU Sun Devil 100 Class of 2020.

The initiative celebrates alumni who own or lead successful, innovative

businesses across the globe, according to its website. Kaplan was ranked at No. 55.

Looking to the future, Kaplan hopes to continue to “evolve” Evolve.

The owner is working to expand more departments and leadership capacities, as well as enhance her social media team through implementing tools like search engine optimization.

“We are heavily focused on growing the business,” Kaplan says. “Pre-COVID, we had a strong trajectory and plan for the company, and that is still in place. We just had a little zigzag and pause due to the pandemic.”

As for Kaplan, her schedule isn’t slowing down any time soon.

She recently established a scholarship at her alma mater, Kaplan shares.

The funds will be available ideally for a female looking to pursue a degree in communications, she says—but is open to considering men as well.

“I’d like it to be a female from here wanting to go into communications,” she shares. “I’m super excited about that.” CT

SUCCESS

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SUCCESS

STUDENT DISCOUNTS TOP BRANDS AND RETAILERS OFFER STUDENT DISCOUNTS SAMANTHA PACHECO MOLINA • COLLEGE TIMES

S

chool is back in session. You know what that means: shopping spree. Not only do you need new clothes and school supplies, but if you’re heading to college, you’re also going to need to shop for dorm living essentials.

Aside from being an access card to campus services, the student ID card is also an instant pass to some serious savings. Explore these popular back-to-school brands offering some of the best student discounts and college savings.

Remember: Have your student card on hand if asked for proof of student status.

EDUCATION AND TECHNOLOGY Don’t get behind! Make sure to keep these tools and services on hand for coursework and projects.

Amazon Student Prime: The popular $5-a-month subscription gets students free two-day shipping, unlimited Prime streaming, and exclusive deals on select items.

Apple: Shop for select Mac or iPads

with student pricing and receive a free pair of air pods. You can also save 20% on AppleCare+ services.

Microsoft: Prepare for classes with 10% off select regular-priced

TAKE TIME OUT FOR A DINNER AND A MOVIE WITH

For the chance to win two-screening passes and a $100 Visa gift card to dine at a restaurant of your choice, email AlliedGlobalPHX@gmail.com with the subject line MOVIES ARE BACK PHOENIX! RATED PG-13 FOR INTENSE SEQUENCES OF VIOLENCE AND ACTION, SOME SUGGESTIVE REFERENCES AND BRIEF STRONG LANGUAGE. Please note: Passes are limited and will be distributed on a first come, first served basis while supplies last. No phone calls, please. Limit one pass per person. Each pass admits two. By attending, you agree not to bring any audio or video recording device into the theater (audio recording devices for credentialed press excepted) and consent to a physical search of your belongings and person.

Any attempted use of recording devices will result in immediate removal from the theater, forfeiture, and may subject you to criminal and civil liability.

NOW PLAYING IN THEATERS TenetFilm.com | @TenetFilm | #TenetFilm

8 ECOLLEGETIMES.COM | OCTOBER 2020

Surface, PC and accessories.

NordVPN: Via Student Beans, students can protect their tech for only $2.97 a month.

Starbucks: A college student’s best friend. Bring in a reusable cup for your drink order and get a 10-cent discount. Perfect for those early risers.

DORM ROOM LIVING Style your “home away from home” with these retailers, specializing in college essentials.

Container Store: For a limited time, the storage/organization retail chain is offering 20% off of college essentials when you sign up for their POP! loyalty program.

Pbteen: Enjoy 15% off your order after signing up for its email list with your .edu email or valid college ID. Target: Create a college registry

with the retail giant. Anything that remains in your list scores you a promo code for 15% off those items.

CLOTHING AND APPAREL Keep all eyes on you this year with fresh looks at an affordable price.

ASOS: Upgrade your wardrobe with 10% off for students after completing the simple verification form.

Nike: “Just do it!” Get your kicks with Nike’s 20% discount. It applies to all eligible high school, college and university students.

H&M: A UNiDays account lets you take 15% off your checkout cart.

Check out its sale/clearance section, as it tends to offer great deals.

Under Armour: Calling all athletes!

Under Armour is giving students an extra 10% off online orders. Simply verify your student status through its site.

SUCCESS BEAUTY Rush to the beauty counter with these amazing steals for students.

Colourpop: Bring some color into your life!

Quality meets affordable when students save 10% off their checkout items.

MAC Cosmetics: Future makeup artists, take advantage of the 15% discount MAC offers active college students.

Sephora: 10% off their cart goes to those with a valid UniDAYS account. Offer is valid for online orders.

ENTERTAINMENT Because hardworking college kids deserve a little break once in a while.

AMC Theaters: Pop up some popcorn and make Thursday nights movie nights. At AMC, ticket pricing for students is only $12.69.

Audible: New members can join the audiobook subscription service for only $9.95 a month. Additionally, they get a $10 Amazon credit.

Spotify+Hulu+Showtime: Probably one of the best deals you can find in entertainment. Students get subscriptions to music, TV shows and movies for a low price of $4.99 a month.

YouTube Music: Students can listen to music with a one-month free trial. After 30 days, the discounted price is $4.99 a month. Make sure to verify and reverify your student status each year.

TEMPE MARKETPLACE Arizona Hair Co.: $2 off any child or adult haircut.

Slices: All ASU students and employees get any two slices and a 20-ounce drink for $6.99 with valid ASU ID. Thirsty Lion: Get a free dessert with the purchase of an entrĂŠe through September 30. Not valid with any other deals or offers.

Massage Envy: Need some relaxation before school starts?

Purchase $100 in gift cards and get a $25 voucher while supplies last.

DESERT RIDGE MARKETPLACE Backfit Health + Spine: Complimentary exam and X-rays for new customers.

Creations Boutique: 15% off your back-to-school purchase.

Fashion Nails: $5 off any service over $50.

Green Cleaners: Dry clean four items, get one free.

Marketplace Smiles: Up to $250 off orthodontic cases. Contact Marketplace Smiles for details.

Tikka Shack: 15% off takeout when you order online at tikkashack.com.

The Joint Chiropractic: $29 consultation, exam and adjustment for new patients.

Thirsty Lion: Get a free dessert with the purchase of an entrĂŠe through September 30. Not valid with any other deals or offers. CT

THE GENERAL ELECTION IS NOVEMBER 3 Citizens Clean Elections Commission is your unbiased source for all 2020 elections.

Find important deadlines, candidate info, voting locations and more voter details at AZCleanElections.gov/general, or call 877-631-8891 for more information.

ECOLLEGETIMES.COM | OCTOBER 2020 9 22019-27-1_CCEC_ElectionEducation_CollegeTimes_9-25x6-02.indd 1

8/3/20 3:08 PM

SUCCESS

5 TIPS FOR GRADUATES LOOKING FOR A JOB IN THE NEW ECONOMY FRED STUVEK JR. • COLLEGE TIMES

D

ue to the pandemic, students and graduates seeking employment are facing one of the most challenging environments in decades. Many companies have scaled back or put plans on hold as they wait to see how things unfold. Unemployment has risen, and opportunities are not as abundant as they were preCOVID. However, the opportunities are out there, and if you approach your job search in the right way, with the right mindset, you will find something.

Here are five tips for graduates looking for job right now: Be realistic—Accept the fact that this will be a lengthy process with disappointments along the way.

Having unrealistic expectations based on what you want to happen versus what will likely happen is demoralizing and demotivating.

Don’t sabotage yourself and set yourself up for what you will perceive as a failure when in fact it is a byproduct of the current environment.

Alignment—Identify those areas and positions that best match your interests, skillset and qualifications.

The greater the alignment, the more confident you will be and the greater the chances of success and fulfillment. If you have a shortfall in one area, be honest

with yourself and a potential employer by expressing interest in doing whatever it takes to ramp up your expertise in this area. No one candidate has every box checked completely. Potential employers will appreciate your candor and enthusiasm.

Preparation—Presenting the best version of you encompasses a range of issues, all of which must be professional, consistent and in sync with what you are projecting.

Ensure you have a resume that reads well and differentiates you.

Your social media should reinforce these issues, because potential employers will scrub your social media, so be prudent about what you post and the image you portray.

Have a visible presence on sites for employment, professional sites such as LinkedIn, and consider developing your own website. Examine your network of family, friends, former employers, professors, instructors, fellow alumni or anyone else you can think of who may have a connection which could be beneficial to you. Anticipate the interview questions and have responses developed. Take time to practice with someone, even recording the interview to assess your response, including body language. Do not be bashful about asking someone for help. It’s not always about having all

10 ECOLLEGETIMES.COM | OCTOBER 2020

the answers but knowing where to find them that is important.

Act—The difference between who you want to be is determined by what you do. Once you have developed your plan, you will only achieve your goals if you act on them.

Develop a routine, with good habits, and have the discipline to stick with this regimen. Take that first step and then another, and move forward each passing day, as it all adds up like compounded interest. Track your progress by routinely reviewing your plan. Hold yourself accountable, and get rid of the excuses.

Perseverance—How you deal with adversity could be viewed

as the single biggest challenge in your life. Go into this process understanding that throughout this ordeal there will be setbacks and disappointments along the way. Don’t take it personally; take it professionally. Learn from it, leave it behind you and have the resiliency to continue to move forward, undeterred and firmly committed to achieve your goals. As Winston Churchill so eloquently stated, “Never, never, never give up.” With this mindset, it is no longer a matter of if but when.

Stuvek is the author of “Don’t (expletive) This Up” and “It Starts with You.” He was inducted into the Pennsylvania Sports Hall of Fame for achievements in football, basketball, baseball and track. He graduated from the U.S. Naval Academy after lettering three years as quarterback for the Midshipmen.

After service as a naval officer, he transitioned to the business world, where he has held senior leadership positions in private and public companies, both domestically and internationally. Key successes include an international medical imaging startup, which led to a successful IPO, and forming a private medical services company, which he subsequently sold. From the playing field to the war room and then the board room, his leadership and accomplishments have given him a distinct perspective and a results-oriented mindset. CT

NUMBERS

ENTERTAINMENT

ANNIKA TOMLIN • COLLEGE TIMES

Stephen Clarke holds the record for the world’s fastest pumpkin carving time at 16.47 seconds.

2020 will be the first Halloween to have a full moon in 19 years. The next one won’t occur until 2039.

On average Americans spend $86.27 on Halloween every year.

People born between September and November are more likely to live to be 100 years old.

Teens over 16 can face up to a $200 fine if they go trick-or-treating in Bathurst, New Brunswick, Canada.

The 1978 blockbuster movie “Halloween” was filmed in only 21 days.

Americans could fill six Titanics with the amount of candy they eat during Halloween week.

Using Silly String in Hollywood between midnight on October 31 to noon November 1 could result in a $1,000 fine.

Illinois harvests three to five times as many pumpkin acres as any other top pumpkin-producing states.

ECOLLEGETIMES.COM | OCTOBER 2020 11

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