F E AT U R E
Roses
COMING UP
MEREDITH THOMAS LEADS THE PR CHARGE AT THE STADIUM BY CHRISTINA FUOCO-KARASINSKI
Photo courtesy of Meredith Thomas
B
orn and raised in Pasadena, Meredith Thomas loved the buzz around the Rose Parade and Rose Bowl events. After graduating Trinity University in Illinois, she spent three years in the Midwest working for Motorola. The call of Pasadena was so strong that she returned to become the Rose Bowl Stadium’s director of communications six years ago. “I was away for about six years in Illinois until I missed home,” Thomas says. “The tournament, everything that happens here in Pasadena is so iconic. I’ve been here ever since.” Now Thomas is ramping up to help the Rose Bowl Stadium celebrate a landmark anniversary: its centennial year. The 100th anniversary campaign will begin on October 28, which is the venue’s 99th birthday. “We will be revealing a new logo and new cool, fun features and a whole lineup of events,” she says. “We thought, ‘How do we continue to make our brand know and emphasize that we’re going into the centennial year?’ Our trademark and branding are huge for us.” This project, which began a year and a half ago, is important to Thomas. “I joke all the time that I won’t be around for the next 100. I want to enjoy this,” she says. 10 | ARROYO | 09.21
10-Meredith.indd 10
8/27/21 11:55 AM
