3 minute read
AN EYE FOR DETAIL
REALTOR CHELBY CRAWFORD PUTS HER CLIENTS FIRST
BY KAMALA KIRK
For more than 20 years, Realtor Chelby Crawford has helped her clients achieve their real estate goals when buying or selling a home.
Prior to pursuing a career in the real estate industry, she owned an antique store and café. Although her attraction to real estate goes back to when she was a young child, Crawford became even more interested in real estate when she bought her first home in Pasadena.
“I moved to Pasadena in 1994 and became very interested in real estate through that experience of buying my first house,” Crawford says. “I came from Manhattan Beach, and this area was so different to me with all of the history, beautiful neighborhoods and architecture. It’s such a beautiful community, and I have really grown to love it. I absolutely love it.”
Crawford started working at Coldwell Banker in San Marino before moving to Dilbeck Real Estate, where she worked for many years. She ultimately returned to Coldwell Banker. Crawford specializes in the high-end luxury markets in Pasadena, South Pasadena, San Marino, La Canada Flintridge and surrounding cities. She works with a diverse clientele and has represented everyone from CEOs and athletes to first-timer buyers.
“When I started at Coldwell Banker, I was working with the Realtor who sold me my house,” Crawford says. “I specialized in relocation and catered my business to high-profile individuals.”
Clients enjoy working with Crawford because of her vast knowledge and experience, as well as the positive experience she provides.
“People love that I’m calm and patient,” Crawford says. “I’m not a salesperson; I help guide them. I open the pathway for them to discover what they are seeking. I have long-term clients that I’ve had for multiple decades, and my business is based on repeat and referral.”
When Crawford was younger, she studied art history and traveled all across Europe. She spent some time living in France and speaks fluent French. A perfectionist at heart, Crawford combines her love for interior design and art with her passion for real estate to help showcase each unique property that she represents.
“Interior design goes hand in hand with real estate, and I used to do interior design when I had my antique store,” Crawford says. “Helping clients prepare their property for the market to look pristine and perfect is one of my specialties when it comes to selling a house, because I have a certain way of doing things that’s effective.”
Crawford offers a 360-degree approach to marketing and caters her marketing plan very specifically to each home and each seller’s needs. She also has a passion for writing and spends a lot of time curating the perfect copy for each listing.
The real estate industry remained extremely busy during 2020, and Crawford noticed that clients didn’t want to wait any longer to have their dream home.
“Owning the perfect home became so important to people, and many were moving out of the denser parts of the city for more space and to be closer to nature,” Crawford says. “They all want their dream homes now and aren’t as willing to compromise like they were before.”
Crawford is also very community oriented and has held numerous leadership roles for local charitable organizations and events. In 2019, she was the recipient of the Humanitarian of the Year Award from the Pasadena-Foothills Association of Realtors. Last year, she received the International Presidents Elite Award from Coldwell Banker.
She is also a board member for Gateways Hospital, which provides a variety of mental health services to communities in Los Angeles.
“There are so many troubling issues with mental illness, and I want to be part of the solution in any way that I can,” Crawford says.
One of the things that Crawford loves most about working in the real estate industry is meeting new people and creating lifelong relationships.
“I never lose track of my clients, and we keep in close contact. It makes you feel like you’ve become part of their family because you’re so intricately involved in one of the most important events in their life,” Crawford says. “It’s emotional, and they rely on you so much. Then, when it’s time for them to make another big change, you come back into the fold. Every experience is a new one, because people have so many different situations and needs. The experiences I have had through the years only gets better and better.”
For more information, visit chelbycrawford.com.
