8 minute read
HEALTH
Eco-Friendly Luxury
By Kamala Kirk
Iconic five-star Fairmont Miramar Hotel & Bungalows in Santa Monica recently debuted its newest premium offering at the beginning of August to coincide with National Wellness Month. The EverBlue Sustainability Suite is the hotel’s newest sustainability initiative and offers guests an eco-friendly luxury haven that features a curated selection of ocean and Earth-friendly luxury brands to ensure a fully planet-conscious stay. The suite is located in the hotel’s oceanfront Miramar Gardens and includes a separate downstairs living area and a private patio space. A percentage of sales from the booking of the suite will directly benefit Heal the Bay, a local environmental nonprofit that is dedicated to protecting Santa Monica’s Fairmont Miramar Hotel & Bungalows recently launched the EverBlue Sustainability Suite, an eco-friendly luxury haven that features a curated selection of ocean and earth-friendly luxury brands to ensure a planet-conscious stay.
PHOTO CREDITS: ANTHONY RICHARDS and preserving the ocean. “Our new EverBlue Sustainability Suite perfectly exemplifies our commitment to ‘going green,’ or blue in this case with a premium selection of Earthfriendly brands making a positive impact on our planet,” said general manager Sam Jagger. “And we are proud to build this new initiative into our existing and growing list of sustainable practices hotelwide.” The selection of luxury products includes green mattresses, blankets and pillows, zero-waste skin and body care, reusable tote bags, sustainable hammocks, and luxury loungewear, among others. Guests will enjoy a restful sleep on a king mattress, green pillows and cotton throw blanket from Avocado, a sustainable and ethical brand.
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Other luxury items range from plush lounge socks by Cozy Earth made of 100% viscose from bamboo to natural latex 360° Pillows from Yana. Sustainable products that will be available in the EverBlue Sustainability Suite include dissolvable body wash sachets by PLUS; insulated reusable water bottles from Yon-Ka Paris, as well as the brand’s iconic lotion toner, Lait Hydratant Cleanser, limitededition Beauty Box Vitality & Defense and Travel Pouch; vitamin C serum from Common Heir; cleansing coins and multi-use facial sheets by The Skinsheet; a matcha maker kit and organic matcha leaves from Cuzen Matcha; hydrate + replenish sachets from Apricō; and handcrafted confections by andSons Chocolatiers. Additional items and amenities range from Yellow Leaf Hammocks and organic SANTAH Towel by Vilebrequin to an air purified from Molekule, quilted robes (aka Homecoats) by OFFHOURS,
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and reusable tote bags from Out of the Woods that are made from the brand’s Supernatural Paper originating from tree cellulose and bonded to make it durable and washable. “With our close proximity to the ocean we think about the future of our oceans and the planet every day,” Jagger said. “Fairmont Miramar is deeply ingrained in enriching our community and pushing the needle to help support sustainable initiatives that provide a better future for our ecosystem." The EverBlue Sustainability Suite is available until Aug. 31 and costs $2,995+ plus tax per night.
Fairmont Miramar Hotel & Bungalows
101 Wilshire Boulevard, Santa Monica 310-576-7777 fairmont-miramar.com
The custom suite is located in the hotel’s oceanfront Miramar Gardens and includes a separate downstairs living area and a private patio space.
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Changing the Framework
New Venice yoga studio offers equitable pay for instructors
By Haley Beyer
In the fitness industry, many trainers and instructors are not properly compensated for their hard work and time. This is why Rachel Hirsch, co-founder of Empowered Yoga Studio, decided to start a business that would create an equitable structure for the fitness instructors. Empowered Yoga Studio launched in Venice on April 25 after the pandemic opened the founders’ eyes to the power of cultivating a community that empowers everyone through human connections by providing a space for valuable lessons learned through yoga, movement, breathwork and meditation. Hirsch has seen both sides of the industry. She grew up in Chicago with an active family in a healthy household. While in high school she discovered her love for yoga, then in college she developed an interest in finance. She graduated from the Business Honors Program at the University of Texas at Austin, then earned her an MBA from London Business School. With her interest and background in wellness consulting and investing, Hirsch found a way to combine fitness and finance. She moved to Los Angeles, where she opened Empowered Yoga Studio. “It’s scary to see people with no financial literacy,” Hirsch said. “I saw an opportunity to expand the business model and I want to see change, in pay specifically, in the fitness industry. I want to see fairness.” Like any other business, Hirsch plans to expand the studio in the future, but she has set short-term financial goals for her employees. As memberships increase, so will teacher pay because they work on a per-head basis. Hirsch has also built in a 401k and left 20% of the income for creating a co-op with profit-sharing among teachers. “My favorite part of all of this is watching the system we built really work for the teachers,” Hirsch said. “I can see the proof that the hard work the teachers are doing to grow pays off. One of our teachers just hit his highest yet the other day and it made me so happy to see.” Hirsch was certified in yoga 10 Empowered Yoga Studio in Venice offers a more equitable structure of payment for its teachers, providing a space to nurture their community and facilitate a journey of discovery through yoga, movement, breathwork and meditation. years ago and has completed almost 1,000 hours of training. Empowered Yoga Studio offers daily classes at various times, but each teacher makes the classes unique to their own practice. Hirsch’s classes, for example, are described as “creative sequencing with attention to alignment built around music and breath, forming a playful and energizing class.” Regardless, every class no matter the teacher, is a qualitative experience focusing on uplifting the group and supporting everyone through their practice. “The yoga itself might not differ too far from other studios, but the teachers are superior,” Hirsch said. “I don’t have to micromanage any of them because I trust each one to have well-rounded lessons and provide a safe, open environment.” Another thing Hirsch feels is particularly important is addressing underserved markets including women’s health. Many studios don’t offer pre- and post-natal yoga classes, and often during pregnancies it is overlooked just how much stress is placed on the body and mind. Empowered Yoga Studio’s pre and post-natal classes offer a safe environment and support for expectant mothers and new mothers. In addition to classes, the studio can also host private lessons, workshops, teacher trainings and special events. Anyone is welcome at any time. The inclusivity of the studio is one of its most important aspects. “I, of course, want people to leave with their body feeling good and happy with their workout, but more than that I hope they feel a sense of home, that they feel safe and seen, and like they are part of something bigger,” Hirsch said. Hirsch initially found yoga while exploring different options throughout life to find a natural remedy for her migraines and allergies growing up. “Yoga is the one thing I can always go back to,” Hirsch said. “It is judgement free, it is grounding and humbling. It allows for clearer thinking and provides solace.” But more than fitness or finance, the number one concern laced throughout Empowered Yoga Studio is compassion. “I want people to learn to have compassion, compassion for themselves, their bodies and for others,” Hirsch said. “Our energy matters on and off the mat. Kindness matters.”
Empowered Yoga Studio
13347 Washington Boulevard, Venice empoweredyogastudio.com hello@empoweredyogastudio.com
