HOW FEMALE TRAVELERS ARE DRIVING THE SURGING MARKET
ACCOMMODATIONS THAT BRING THE OUTDOORS IN FIND INSPIRATION AT THESE NINE UNIQUE PROPERTIES BECOME A LINKEDIN EXPERT ADVISOR-APPROVED WAYS TO MASTER THE BUSINESS-FOCUSED PLATFORM
THINK OUTSIDE: HOW TO START SELLING ADVENTURE TRAVEL
EXPERT TIPS FOR BREAKING INTO THE NICHE
Newly Renovated August 31st, 2024 | Punta Cana
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• Newly redesigned rooms in modern style.
• Friends, Family & Adults Only accommodations available.
• 32 All Inclusive food & beverage outlets.
• NEW Food Court & ‘American Country’ offering all American favorites 24-hr.
• Upgraded RIULand Kids Club with cinema, cooking classes, kids water games area and more!
• 24 hr room service & regularly restocked minibar.
• FREE Wi-Fi throughout the hotel.
• FREE access to Riu Party and Splash Water World
• FREE Wedding Collection available
• Stay at 1, play at 3.
• Elite Club by RIU with premium amenities and services.
A new premium concept expands in Punta Cana with exclusive amenities that will elevate your client’s All-Inclusive experience.
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9. PRESIDENT’S NOTE
Insights from John Ische, president of Trisept Solutions.
10. EDITOR’S NOTE
Being out in nature is therapeutic, and there are many ways travelers can reap the benefits of this while on vacation.
14. TRUE NORTH
This quarter’s most important news for advisors.
18. CONVERSATIONS
We asked: What is one of the most memorable experiences you’ve only had access to because you’re a travel advisor?
20. BY THE WAY (A PSA)
Here’s what advisors should know about new regulations affecting the vacation rental market.
22. HOW I CARRY ON
Get to know G Adventures’ Bruce Poon Tip.
24. TAKING OFF
Meet Cestaine F. Glover of Sistah With a Bike Travel.
26. THE RIGHT DIRECTION
This unique program allows visitors to Kaua’i to bond with a furry friend.
28. TECH TO KNOW
Nature lovers can use these six apps to help inspire outdoor activities.
82. BREAKOUT SESSION
Travel advisors share how they help prepare a less experienced traveler for a trip.
84. DESTINATION NEXT
The best way to explore The Last Frontier is immersion in its great outdoors.
86. YESTERDAY’S NEWS
Find out how these cruise lines are going greener.
88. ASK MAXWELL
Our beloved flippered friend answers your VAX questions.
89. CROSSWORD
Test your knowledge of common outdoor activities.
90. ONE FOR THE ROAD
Wisdom to take with you till next time.
30. HOW TO CHOOSE THE BEST TRAVEL INSURANCE FOR YOUR CLIENT
Here’s how travel advisors can help get their clients the insurance they need for their next big trip.
34. ADVENTUROUS ACCOMMODATIONS THAT BRING THE OUTDOORS IN
Find inspiration at these nine outdoorsy properties.
44. 7 TIPS FOR USING LINKEDIN TO ITS FULL POTENTIAL
Advisors can implement these ideas to start generating more business from this underrated platform.
48. EXPLORING AMERICA’S NATIONAL PARKS
Underrated doesn’t mean unworthy, and these national parks are proving it.
54. EARTH, WATER, AIR AND FIRE: CONQUERING THE ELEMENTS
Travelers can let their need for adventure guide them when they participate in these extreme excursions.
64. DESTINATIONS DRIVING THE CONSERVATION CONVERSATION
These locations are keeping sustainability in mind — and visitors can help, too.
74. WOMEN ARE LEADING THE WAY IN GLOBAL ADVENTURE TOURISM
Female travelers — especially older women going solo — command an outsized share of the surging market.
78. THINK OUTSIDE: HOW TO START SELLING ADVENTURE TRAVEL
Experts share their tips for breaking into this thriving market.
President and Publisher
John Ische
Editorial
Editor in Chief – Sarah Kneisler
Managing Editor – Codie Liermann
Senior Editor – Jenna Buege
Contributing Writers – Samantha Anderson, Alesandra Dubin, Leslie Lang
Advertising
Vice President – Joe Shomperlen
External Account Managers – Carey Driscoll, Melissa Haskin, Pam Lowe, Sue Ulickey
Marketing Operations
Director, Operations and Marketing – Sarah Kneisler
Advertising Product Specialist – Kati Kohler
Advertising Coordinator – Rowanna Bailey
Manager, Digital Marketing – Ashley Perego
Advertising Producers – Joseph Enslin, Kyle Krause
Brand Ambassador – Vonda Keeler
PUBLISHED BY
CHIEF EXECUTIVE OFFICER
Steve Zepezauer
PRESIDENT OF SALES & MARKETING
Scott Sanchez
DIRECTOR OF OPERATIONS
Tiffany Thompson
GROUP EDITOR
Justine Amodeo
CREATIVE & MARKETING DIRECTOR
Tracy Powell
PRODUCTION MANAGER
Tina Leydecker
This edition of The Compass focuses on outdoor adventures. As I think about all the beautiful spots out in nature, some of my most memorable travel experiences come to mind. Over the years, I’ve visited several amazing places, sometimes stumbling across an outdoor adventure when I least expect it.
One summer when my kids were out of school, we planned a family trip to New England. I had no idea that whale watching in Boston was mid-July, and it was absolutely incredible. Another time, we were visiting New Orleans and found Jean Lafitte National Historical Park and Preserve, located only about 30 minutes outside of the city. It’s neat to find local excursions that are built into the destination you’re traveling to, and things like this make the vacation even more special and valuable.
When I was younger, I was in Sydney for business and had some free time. A local suggested I “go on a walkabout” in Wentworth Falls, in the Blue Mountains region. Here I saw incredible views of a spectacular waterfall amongst eucalyptus trees and parrots, and it was only about an hour away from me. I had no idea this escapade was so easily within reach while staying in Sydney.
Your clients might also not realize all the fun outdoor adventures they can have during their vacations. Travel advisors can be making these types
John Ische PRESIDENT, TRISEPT SOLUTIONS
John’s industry tenure spans more than three decades.
of recommendations for their clients’ trips, and they might end up unlocking something the customer never thought about doing — which could turn into one of their most cherished memories.
As you explore different areas around the world, you can collect some of these nuggets and connect travelers to these beautiful places that are waiting to be explored. Keep in mind: there’s usually always more to a destination than meets the eye.
I remember during the early days of the pandemic I would meet my mom and sisters at our beloved hiking trails to pass the time together in the woods, since it was something we did frequently anyway. When everything officially shut down, the trails suddenly became busier every time we met. Our once crowdfree spots were now overflowing with others trying to pass the time together in the woods, since it was one of the only places open.
At first, I felt defensive. These people never paid any attention to the trails before there was nothing else to do, and now they were moving in on our happy places. But the more I thought about it, the more I became filled with joy at seeing so many people engaging in outdoor activities. Whether it was exploring the local hiking trails or investing in a bike, kayak or tent, people were leaning on the outdoors to get them through a rough time — and the outdoors delivered.
Being out in nature is therapeutic, and there are a number of ways travelers can reap the benefits of this natural therapy while on vacation. Book a fishing or kayaking tour if you’re near water. Play a round of golf at a local course. Try something new to you: horseback riding, birding, skiing. There are so many ways to let the outdoors be part of your trip.
MANAGING EDITOR CODIE AIMS TO DELIVER VALUABLE CONTENT TO TRAVEL ADVISORS
In this issue, we focus on outdoor adventures, and we have a lot of great inspiration for you and your clients. You’ll discover a few of the lesser-known national parks, hear about some extreme excursions and learn about a few destinations that have a strong focus on conservation.
You’ll also get your share of business insights, with topics around travel insurance, using LinkedIn to its full potential and tips for selling adventure travel.
Regardless of whether it was due to the pandemic or not, this niche seems to be growing rapidly, and if the great outdoors isn’t on your radar, it might be time to start carving out a spot for this segment of travel. Whether it’s embarking on an extreme, oncein-a-lifetime excursion or adding a few leisurely hikes to an itinerary, the outdoors has something for every traveler.
I’m happy to share my local trails with anyone interested in exploring them, and I look forward to all the outdoor activities waiting for me on my future travels.
JENNA BUEGE
Senior editor for VAX VacationAccess and world explorer, Jenna Buege loves writing about all things travel. When she’s not busy creating content, she spends her time exploring the great outdoors, cuddling with her two black cats and researching her next big (sometimes strange) adventure.
Alesandra Dubin is a news and lifestyle editor and writer based in Los Angeles. A veteran digital journalist, she’s covered travel, food, events, fashion and beauty, entertainment, home, parenting and viral content for more than 15 years, for both consumer and business audiences. Her work has appeared in Town & Country, Esquire, Cosmopolitan, Good Housekeeping, Parents, E!, BravoTV.com, BuzzFeed, TODAY.com and countless other online and print outlets.
LESLIE LANG
Leslie Lang is a Hawai’i-based writer who writes about technology as well as the Hawaiian Islands. Her latest book, “What Would Our Kupuna Do?: And What We Can do For Future Generations” is co-written with Richard Ha and available on Amazon.
SAMANTHA ANDERSON
Samantha Anderson is the editorial intern for VAX VacationAccess. A communications and journalism major at Carroll University, she can always be found on the soccer field or with her nose in the latest book. New to the industry, she’s excited to write travel content and is looking forward to the next big adventure that awaits!
Thank you to our talented writers for your creativity, which helps bring The Compass to life each issue.
Sailors can get excited about a brand new and exceptionally brilliant way to explore North America. Brilliant Lady, Virgin’s newest luxury ship, will make her inaugural voyages from all four corners of the continent — New York City, the Panama Canal via Miami, Los Angeles, and Alaska — starting Fall 2025. Sailors can now book sought after itineraries from each (or all!) ports.
70% off the Second Sailor + Free Balcony Upgrades on most 2024 sailings through the end of July
You’ll earn 16% commission on voyage fare (plus no NCFs) and 10% on pre-voyage bookables, making their grand adventure a brilliant success for you, too.
WORDS / JENNA BUEGE
Expedition cruise line HX, formerly known as Hurtigruten Expeditions, is going all-inclusive. Beginning in October 2024, travelers aboard the brand’s sailings to Antarctica and the Galápagos Islands will be among the first to enjoy the new pricing structure which will include complimentary access to daily excursions and activities in addition to covering the cost of gratuities, drinks, dining and more. Regarding the change, Alex Delamere-White, chief commercial officer for HX, said the following in a March 2024 press release: “We want our guests to fully embrace being curious travellers when they’re with us … We believe adventure should be all-inclusive, which is why our daily expeditions, talks and access to the science centre come at no extra cost, alongside delicious food and drink.”
Amid overtourism concerns, the Galápagos Islands will ask visitors to pay twice as much in entry fees beginning on August 1, 2024. The entry fee, now $100, will rise to $200 for citizens of almost all countries, save for members of the South American trade bloc Mercosur, which includes Argentina, Brazil and Peru, who will be asked to pay $100 per person. Children (12 and under), regardless of their nationality, will be admitted for free. The increased fees will go toward conserving the Galápagos Islands, a UNESCO World Heritage Site and home to many rare plants and animals.
OF
To further cement its commitment to accessibility, Virgin Hotels recently partnered with Autism Double-Checked, a company specializing in comprehensive autismawareness education and training resources. Through this collaboration, the brand has worked to achieve Autism Double-Checked certification for four of its properties — Virgin Hotels Chicago, Virgin Hotels Dallas, Virgin Hotels Nashville and Virgin Hotels New York. It hopes to add Virgin Hotels New Orleans and Virgin Hotels Edinburgh to the same list later this year. “It is so important to us to provide a safe and accessible space that allows all individuals the freedom to travel with ease and partnering with Autism Double-Checked was an essential step for Virgin Hotels to make a significant difference and impact for neurodiverse travelers,” said James Bermingham, CEO of Virgin Hotels Collection, in a March 2024 statement.
Mattel Adventure Park Kansas City to open in 2026
Hot on the heels of the highly anticipated 2024 opening of Mattel Adventure Park in Glendale, Arizona, popular toy and entertainment company Mattel announced plans for a second installation of the all-new, family-friendly themed entertainment destination in Bonner Springs, Kansas. Mattel Adventure Park Kansas City will break ground later this year and is anticipated to open in 2026. The new land will feature the same buzz-worthy attractions as its counterpart in Arizona, including a larger-than-life Barbie Beach House™, thrilling rollercoasters Hot Wheels™ Bone Shaker®: The Ultimate Ride and Hot Wheels™ Twin Mill® Racer, Thomas & Friends: World of Sodor™ and activities like laser tag, mini golf and more.
For the first time in over 15 years, the federal government will raise the cost of the popular Global Entry Program this fall. According to the U.S. Customs and Border Protection (CBP), beginning Oct. 1, the application fee for Global Entry will increase from $100 to $120.
“As these programs have matured and expanded, updating the fee structures is critical to the continuation and management of the programs,” said the CBP in a statement regarding the price increase. Applicants under 18 will be exempt from an application fee if a parent or legal guardian is already a member of, or is applying for, the Global Entry program.
Low-fare carrier Frontier Airlines recently announced UpFront Plus, the airline’s new, upgraded seating option that guarantees extra legroom and an empty middle seat. UpFront Plus seating is located in the first two rows of the aircraft, and customers enjoy a window or an aisle seat alongside the added comfort of additional personal space at an exceptional value. The new seating option can be reserved on the Frontier
mobile app or the airline’s website. “Many consumers strongly prefer a seating option that offers extra space when flying,” said Barry Biffle, CEO of Frontier Airlines, in a March 2024 press release. “Frontier is all about choice and giving consumers the flexibility to customize their travel to suit their individual needs and preferences. UpFront Plus is a great option for those who want expanded personal space and extra comfort.”
Advisors can add central Italy to their list of thrilling destinations as the region of Umbria recently unveiled a 574-foot-high suspension bridge that doubles as the area’s newest tourist attraction. Stretching nearly half a mile, the engineering marvel connects Sellano — a small medieval village — to Montesanto — a charming town in the Valnerina Valley — while simultaneously offering participants heart-racing views of the dramatic ravine below. As for safety, visitors are outfitted with a harness before making the journey which takes anywhere between 30 to 45 minutes to complete.
United Airlines is making it easier for wheelchair users to fly thanks to a series of enhancements to its website and mobile app. Wondering how it works? Upon entering the dimensions of their wheelchair, the new accessibility feature will sift through potential itineraries to determine which flights are best equipped to handle travelers’ specified mobility equipment. “The more we know about a customer’s device, the more likely their experience will be a good one — from booking and check-in to the flight itself,” said Linda Jojo, executive vice president and chief customer officer for United, in a statement announcing the changes. “These new tools and policies also set our employees up for success, especially those working on the ramp or at the gate.”
Summers are meant to be spent outdoors.
Whether you have clients looking to hike or snooze at the pool, create lasting memories for them this summer at Hyatt hotels and resorts.
WE ASKED: WHAT IS ONE OF THE MOST MEMORABLE EXPERIENCES YOU’VE ONLY HAD ACCESS TO BECAUSE YOU’RE A TRAVEL ADVISOR?
OWNER OF ODDBALL ESCAPES
WEBSITE oddballescapes.com
FACEBOOK facebook.com/oddballescapes
“Personally, I love spending time in the outdoors and taking photos. And Alaska did not disappoint! I took a traditional cruise followed by a 10-day land tour and signed up for active adventures that focused on being outdoors in nature, including hiking, kayaking, biking, rafting and sightseeing in general. The photos were my favorite part. I was lucky to capture a glacier calving, a grizzly bear shaking off the rain, a beaver building a dam, eagles and puffins mid-flight, whales breaching, a squirrel stealing an egg, a moose and her calf and all of the other wonderful moments from the trip. Alaska is a terrific destination to immerse yourself in nature. Have the camera ready!”
Steve Ineson
TRAVEL CONSULTANT/OWNER AT FOUR SEASONS TRAVEL
WEBSITE 4seasonstrav.com
facebook.com/people/Four-Seasons-Travel/100061845895451
“Our agency was fortunate enough to qualify for TravelSaver’s Elite Retreat in 2019 and as a result, cruised the Danube River visiting five countries in Oct/ Nov of 2021. We visited the Royal Palace in Belgrade, Serbia where the Crown Prince of Yugoslavia, Alexander Karadordevic, and his wife, Princess Katherine, reside. They were supposed to be out of the country during our tour of this beautiful palace. At one point, we noticed security looking anxious, working very hastily and securing doors all around us. We learned that Prince Alexander and Princess Katherine had arrived home and wanted to welcome us! We visited with them in the Blue Saloon of their residence where they told amazing stories of political turmoil, being exiled at a very young age and returning to the palace much later in life. Most importantly they discussed the incredible humanitarian work they are involved with across the globe. Many of us got to shake hands with them and ask questions about their life. It was an experience I’ll never forget.”
OWNER OF WITH THIS RING DESTINATION WEDDINGS AND HONEYMOONS
WEBSITE withthisringdwh.com
INSTAGRAM instagram.com/withthisringromancetravel
“Being a travel advisor afforded me the opportunity to visit Saudi Arabia as one of only 20 advisors to do so. I was able to visit at a time when the country was beginning to explore its tourism product. Visiting AlUla with its amazing rock formations was incredible. Many of these formations were once under water. We were able to have lunch and conversation with a local family as well. So blessed to have seen a side of Saudi Arabia that I hope many more will get to see. And YES, the food was amazing!”
FOUNDER AND CEO OF EMILY’S TRAVEL
WEBSITE emilystravelmn.com
FACEBOOK facebook.com/emilystravelmn
“One of the most unforgettable and truly once-in-a-lifetime experiences I’ve had as a travel advisor was the opportunity to travel to French Polynesia not just once, but twice. French Polynesia is a dream destination for many, with its mesmerizing turquoise waters, pristine beaches and vibrant culture. As a travel advisor, I had the privilege of not only exploring this paradise once but being able to return for a second visit, which is an exceedingly rare opportunity for most travelers.”
Here’s what advisors should know about new regulations affecting the vacation rental market.
WORDS / LESLIE LANG
Though advisors worldwide book stays through short-term vacation rental platforms — Airbnb had 448 million bookings per night in 2023 — new regulations rolling out across the United States may drive a shift in bookings back to hotels.
In many parts of the U.S., new regulations are heavily impacting stays booked through rental platforms, such as Airbnb, VRBO, Booking.com and other short-term booking services for stays shorter than 30 days.
Nadia Henry, a travel advisor specializing in luxury high-end travel and escorted groups and owner of Travel With Sparkle,
says these recent regulation changes call attention to short-term rentals in ways travelers haven’t paid much attention to before now.
“I think travelers are starting to see the big picture of Airbnb and similar types of accommodations and finding more value in staying with hotels,” she said.
In New York, Local Law 18, also known as the Short-Term Rental Registration Law, went into effect in September 2023. This new policy applies to rentals of less than 30 days in buildings with three or more units and requires:
• The host to be present in the home during the rental period
• The number of guests to be limited to two
• That guests must have access to the entire home
With this change, the industry saw an immediate shift. In December 2023, Airbnb demand in New York City fell 46% compared to a year earlier. Bookings in New Jersey, which is just a short train ride away and not subject to the new restrictions, rose by more than half. Due to increased demand, hotels in New
York City may book an additional 2.2 million nights this year at $380 million.
Many California cities have also recently implemented new short-term rental laws. Although their details vary, many require that a rental be the owner’s primary residence. Some cities now restrict how many properties one owner can rent out and require hosts to pay additional taxes, which they may pass on to guests.
Other new rules affecting travelers will also likely limit the number of short-term rentals available:
• In Los Angeles, hosts renting their property for fewer than 30 days can only rent for up to 120 days per year.
• In San Francisco, hosts not present in the unit during a guest’s stay can only rent for 90 days per year.
• San Diego now requires a short-term rental license capped at 1% of the housing stock (except for Mission Beach).
Many other U.S. cities are considering implementing, or already have implemented, similar regulations. Even the small city of Bangor, Maine, recently adopted similar shortterm rental regulations, which, among other
changes, restrict the number of permitted units to 1% of the city’s housing.
Henry says many travelers are realizing how expensive the short-term vacation platform bookings have become: “They used to be less expensive, but now we’re seeing that a hotel room is the same price or even less because of the fees and the cleaning costs of short-term rentals. They cost more than a full-service hotel room now.”
She also pointed out that hotels offer services and benefits that other booking platforms don’t.
“Hotels have room service, spas, swimming pools, a concierge. And when you rent an Airbnb, you might not know who else has the key. The list of pros of staying in a hotel versus an Airbnb goes on and on,” she said.
Henry says advisors should also keep in mind that more hotel brands are accommodating what some people look for in an Airbnb-type stay. “For instance, different brands are now building some of their hotels with small kitchenettes,” she said.
Thomas Carpenter, a lawyer in private practice and co-owner and travel advisor at Huckleberry Travel in Brooklyn, New York, primarily serves premium luxury clients with cruises and FIT travel. He says that these
new regulations remind travel advisors of the importance of booking properties with disclosed ownership.
“When a customer books an Airbnb or VRBO, you don’t know who the owner is,” he said; therefore, there’s not always straightforward recourse if there’s a problem. “Consumers are becoming aware that they are better off booking a hotel where there’s a front desk and other resources available if something goes sideways.”
Henry agrees with the importance of knowing there’s a company behind a hotel room, so if something goes wrong, there’s a known entity to approach.
“I think Airbnbs will continue to be around for longer-term use — three and six months — and for corporate travelers and people who need temporary housing,” said Henry. “But I do think for vacations, it’s slowly fading away.”
Bottom line: It’s critical for advisors to be aware of the current regulations surrounding short-term rentals in the cities and states their clients will be traveling to. And remember: as regulations continue to change, there’s always peace of mind in booking hotels to avoid the risk of certain rentals not being up to date with these new policies.
The tour operator’s founder shares how a transformational backpacking trip inspired a new business endeavor.
LIERMANN / PHOTOGRAPHY BY G ADVENTURES, INC.
For many travelers, booking an adventurous trip to a destination they aren’t familiar with can be intimidating. This leads people to look to tour operators for a comfortable, safe option. When it comes to small group tours that support local communities, G Adventures prevails in this department. And what better way to learn more about this company and how it got started than by talking to its founder? In the following Q&A, we hear from entrepreneur, leader, philanthropist and founder of G Adventures, Bruce Poon Tip.
Q: Can you tell us a bit about your career path and how you got started in the travel industry?
A: I started G Adventures when I was 23 back in 1990. After traveling through Asia on a $10 a day budget, I had my eureka moment about how travel could be more than what mainstream travel was delivering. I came home and used all of my credit cards (maxed them out) to start G Adventures. I really didn’t have another job prior to that other than a weekend job working in a deli to help pay rent!
Q: What was your driving force behind starting G Adventures?
A: Bridging the gap between the mainstream holiday and the backpacker. I was an entrepreneur as a kid growing up in the 80’s. We just didn’t have a word for it at the time.
I had started three businesses before I turned 16, so G Adventures was really my fourth company, and I was committed to creating a transformational company that could change the world. Travel was ultimately the vehicle I chose to do that. At first I was going to start a record label, but then Nirvana came out and disrupted everything!
Q: What is one of your favorite G Adventures tours?
A: I would have to say Galapagos and Tibet are my two favorite places and programs. Galapagos because it’s the most remote and one of the most gorgeous places on earth but you can also learn about Darwin’s research on evolution … and the study of how life came out of lava rock islands. Tibet is also remote, starkly beautiful and it’s one of the most spiritual places on the planet.
Q: Can you tell us about the Planeterra Foundation?
A: The Planeterra Foundation is a nonprofit we started over 20 years ago to impact communities in a positive way when they intersect with tourism. Tourism can be the greatest form of wealth distribution that the world has ever seen if done right, and Planeterra lives that by example every day with hundreds of partnerships around the world.
Q: Do you have any advice for travel advisors interested in selling adventure travel?
A: There is no better opportunity than now to sell travel. People are more curious and more purposeful than ever before coming out of COVID. What we do is very high touch, and you need a travel professional to help you book and prepare for an adventure
holiday. You don’t need help buying capacity on a ship or compound resort. That is a commodity where the destination isn’t relevant. Remember why all of us got into the travel industry — that passion, purpose and happiness you want others to feel when they get out and see the world.
Q: What is something from your career you are most proud of?
A: I would have to say my family first as it related to my career, but being more specific, I think it is our 34 years (of) work defining and owning community tourism. That is how we started, and that is what we do better than anyone else in the world. Many people have tried and are trying to mimic what we do but don’t go as deep in our dialogue and commitment to communities.
A: Well, I always travel with candy lol. Wine gums to be more specific. I also carry disinfectant wipes for cleaning the area around my seat and screen on a plane. But also noise cancelling headphones, business magazines, my Calm app for meditation and melatonin.
Meet Cestaine F. Glover of Sistah With a Bike Travel.
WORDS / JENNA BUEGE
As thoughts of retirement started to loom, Cestaine F. Glover, owner of Sistah With a Bike Travel, found herself at a crossroads. A lawyer by trade, she was ready to move on from the legal field but wanted to continue to fill her days with something she loved. After wracking her brain, the answer came easily: travel. But, between blogging, podcasting and planning, she wasn’t exactly sure what that looked like. Finally, she landed on “travel agent,” and the choice felt natural.
“Like many moms, I had planned all our family trips, accommodating dietary needs, location interests and activities … add to that, we aren’t ‘sit on the beach people,’ so it was always a lot of detailed planning,” Glover said.
Speaking of not sitting on the beach, Glover’s love of outdoor activities led her to gravitate toward adventure travel. She has a soft spot for cycling but, funnily enough, didn’t always have a passion for the sport.
“My husband is a former professional athlete, and he has cycled since we were in college. When my oldest child went to college, I took up kickboxing, but it was really hard on my body,” she said. “He recommended that I try cycling and I was not all in. He took me to a local cycle shop to pick out a bike and I told him to make sure he could return it. I was hooked after the first ride.”
Since that fateful ride, Glover has embarked on countless escapades, and she’s encouraging her clients to do the same. With adventure travel being more popular than ever, The Compass picked her brain to learn more about the rising trend and how advisors can break into the niche.
“(The) biggest trend is seeing more and more people looking to include something in their trip that requires them to move,” said Glover. “That can be a hike, cycling or photography.”
Adventure travel looks different for everyone, and the first step to cracking what it means to your clients is simply taking the time to ask. Glover noted questions like “How do you envision your trip?” or “Have you considered seeing the city on a bicycle?” are good places to start.
Left: Glover on a bike trail in Colorado; Above: Exploring Alaska’s
From there, advisors can hone in on the specifics including which excursions and activities might be the right fit. “Once I know what activities the client may be interested in, then I ask the particulars,” she said. “I may need to know how mobile the client is, are they experienced at the activity, and it’s important to ask how comfortable they are with the recommendation.”
In addition to asking questions — or examining all sides of the argument in legal speak — Glover says nothing can compete with first-hand experience. “The
best way to recommend activities is to try different activities,” she said. “When I go to destinations, in addition to looking at properties, and going on tours, I try to find something that allows me to move. I have hiked waterfalls in Costa Rica and done Bikram yoga in Norway. There are so many options so I try to open my clients to different activities they might not have thought possible.”
Are you looking to break into the adventure travel niche? Glover has three tips for advisors: 1) Be adventurous, 2) Do not limit yourself and 3) Be open to different experiences. “Try not to think of adventure travel as an all-or-nothing,” she said. “An adventure trip may be a trip that has cycling daily on a multi-day trip, but it can also be one day out of a long trip.”
Above all, if you do your research and work with the right suppliers, diving into this exciting world can be easier than it seems. “I want people to not be afraid of adventure travel,” she said. “There are a lot of resources and suppliers that can help you plan that single bike ride in a city or an African safari; do not be afraid of the unknown.”
This unique program allows visitors to Kaua’i to bond with a furry friend.
WORDS / JENNA BUEGE
One of the hardest parts of being a petowner who loves to travel is leaving your furry friends behind. Luckily for those planning a trip to Hawai’i, the Kaua’i Humane Society (KHS) has a unique program to fill the fluffy void in vacationers’ hearts: Field Trips for Shelter Dogs.
Founded in memory of Jian Metha, a lifelong animal advocate, Field Trips for Shelter Dogs invites travelers to give back to the community in a meaningful way by embarking on a memorable adventure with a pet in need. Exactly as the name suggests, participants essentially rent a dog for the afternoon, offering the animal a much-needed break from the stressors of kennel life while enjoying the
beauty of Kaua’i in the process. It’s a win-win!
“Whether you’re a resident, or you’re a visitor, taking a shelter dog out for the day truly makes a difference in the lives of these animals,” said KHS in the Field Trips for Shelter Dogs instructional video on its website.
Travelers howling for more details will be happy to learn the process is simple. The first step is scheduling a pickup time and making a non-refundable $40 donation through KHS’ website. Then, upon arrival, KHS staff works with participants to determine the best dog for the type of day they’d like to have — beachgoing, hiking, a city stroll, etc. From there, field trip goers are equipped with a backpack filled with all the supplies they’ll need for their
adventure, including a towel, waste bags, snacks and refreshments for their new four-legged pal.
After outfitting the dog with a flashy “adopt me” harness, visitors are ready to head out to explore the island of Kaua’i, and all it has to offer. As long as they’re buckled in, shelter dogs are car ride-approved, meaning the entire island truly is a participants’ oyster. “Some of our favorite scenic places to take shelter dogs include the Moalepe/Kuilau Trail, Loop Road/ Wailua Arboretum, Kapa’a Coastal Path and Kukuiolono Golf Course Path, Sleeping Giant Trail and the walking baths behind the Lihue Marriott,” said KHS. As for beaches and nearby eateries, KHS recommends Mahaulepu Beach, Secrets Beach, Kalapaki Beach and Kekaha
Beach as well as Kauai Beer Company and Jimmy’s Grill. And on those scorching hot days, KHS noted that puppicinos and unflavored shaved ice are doggo fan-favorites.
While exploring together is a memorable experience in and of itself, travelers who participate in this program are assigned an extra important mission: to document and post their experience on social media. The reason for this is twofold: 1) posting helps spread the word about KHS and the services and programs it offers, and 2) it plays a huge role in helping shelter dogs get adopted. “This information is vital in helping the shelter dog get adopted. Even the briefest snapshot of the dog’s behaviors outside of the shelter is crucial to understanding the animal’s true personality,” KHS explained.
To share the details of their day, field trip goers can either post on their personal accounts and tag @kauaihumanesociety on Facebook and Instagram and @kauaihumane on TikTok or submit their photos and videos directly to the KHS website.
Of course, there’s also the possibility participants fall in love with their new canine companion, something KHS says happens a lot. For travelers hoping to take a shelter dog home, KHS is experienced in getting pets off the island by coordinating with shelters and airport representatives along the way. Alternatively, for those who can’t commit to adoption, participants can support shelter dogs by purchasing merch or donating supplies and money.
Field Trips for Shelter Dogs is a program run by the Kaua’i Humane Society where visitors can go on an adventure with an adoptable friend.
Advisors can learn more about Field Trips for Shelter Dogs by visiting the Kaua’i Humane Society website: kauaihumane.org/service/ field-trips and by following the organization on social media at @kauaihumanesociety.
Nature lovers can use these six apps to help inspire outdoor activities.
Arguably a traveler’s most valuable tool with its wealth of knowledge only a couple of clicks away, technology — more specifically, mobile apps — can find almost anything, from local food recommendations to available rideshare services. While these functions are great for staying within city limits, nature lovers and adventure seekers are tapping into this limitless technology via outdoor excursion
apps. Specialized options are in abundance on the market, but these six are sure to make a trip to the great outdoors successful.
Venturing outside in a new destination can often present visitors with many unknowns, but these apps are helping to remove that ambiguity. For instance, iNaturalist is ideal for travelers looking to identify local plant
and animal species. Users snap a photo and upload it to the community board where nature enthusiasts help identify the organism while volunteer experts monitor the site for accuracy.
AllTrails is another recommended app for travelers learning the lay of the land via hiking, camping or biking. Recognizing over 400,000 trails worldwide, users can find trails based on filters like difficulty, distance or
accessibility needs. Locals and other visitors often leave reviews with photos so prospective explorers know what they’re in for.
And, speaking of unknowns, weather and natural phenomena can be unpredictable, but for those lucky enough to be in the right place at the right time, an app like My Aurora Forecast & Alerts comes in handy. Providing users with information about current and predicted aurora activity levels, users can better plan their trips to catch a glimpse of the mesmerizing light show.
Regardless if outdoor excursions are solo or in a group, it never hurts to be prepared. Cairn, a hiking safety app, not only provides interactive maps to help users navigate rocky terrain but also notifies pre-determined emergency contacts if a traveler is overdue to return based on their anticipated ETA.
Similarly, based on the book written by a Special Air Service soldier, the mobile app SAS Survival Guide has detailed videos and images of necessary survival skills. These include identification of medicinal, edible and poisonous plants, building shelter and starting a fire, responding to extreme weather conditions, self-defense tactics and purifying water.
Planning an outdoor trip doesn’t only have to be for the purpose of exercise or witnessing natural events — it can be for fun, too! For travelers looking to participate in a real-life, worldwide scavenger hunt, geocaching is the perfect way to diversify the itinerary, and apps like Cachly make it easier than ever to play. Cachly provides a handful of clues leading to the location of a geocache, and users embark on a journey to find the treasure. Unbury the container and collect the prize but remember to replace it with something of equal or greater value. Be sure to filter by difficulty, container size and date last found for an even more customizable choose-your-own-adventure.
HERE’S HOW TRAVEL ADVISORS CAN HELP GET THEIR CLIENTS THE INSURANCE THEY NEED FOR THEIR NEXT BIG TRIP.
WORDS / LESLIE LANG
Pam MacIntyre, a travel advisor with Travel Leaders Market Square in Maple Grove, Minnesota, learned the importance of travel insurance early in her career, when her sister was in a serious car crash during a vacation in Costa Rica.
“She was thrown through the windshield and had 16 broken ribs and 40 stitches in her head,” MacIntyre said. Her sister’s boyfriend had a compound fracture of his leg. “They had to be airlifted to a hospital, and they both came home in wheelchairs.”
Her sister, who had not purchased travel insurance, also came home with nearly $20,000 in medical bills.
MacIntyre says it affected how she presents travel insurance to her clients. “In the end, we never judge who chooses what. But I want to make sure that people understand what they’re saying yes or no to so they can make a personal decision about what’s right for them.”
Travel insurance, an optional purchase, protects against financial loss and certain other risks that can happen during travel. While policies differ, they can cover cancellations, medical costs and evacuations, losses or delays and provide 24/7 assistance while traveling.
A 2023 Business Insider survey found that
only 38% of travelers purchased insurance. More than half purchased a policy through a travel provider (e.g., a booking engine, airline, cruise provider, tour group or similar), and another 17% bought through a travel advisor. The remaining 13% bought their travel insurance through an insurance marketplace.
Overall, MacIntyre recommends clients especially consider insurance when planning international travel. “Most people are spending a lot of money, and they’ve been saving for a really long time. You want to be able to not only protect your investment — you want to protect yourself.”
While the cost and details of travel insurance vary, MacIntyre estimates it can add anywhere from $80 to $2,000 to a trip, depending on the situation and what you want to cover. “Two thousand dollars is getting into some pretty high-end trips,” she said. “On average, the insurance for a weekend trip to Mexico, for example, is going to be on average between $80 to $150 or so. But there’s really some variability.”
Bottom line: Insurance options are rarely cookie cutter, and they should be customized for your client and their unique trip. Here are the top coverage types to consider when helping your client navigate options.
One feature of travel insurance can be cancellation coverage, and MacIntyre says the client should consider what might cause them to cancel their trip. “Traditional insurance has very specific reasons for trip cancellation. If I’ve got a group of friends traveling, I ask, ‘If one of the couples needs to cancel their trip, are you still going to go?’ What about if they’re traveling to a wedding, and the wedding gets called off? Because if the answer is no, then you need to lean toward a ‘cancel for any reason’ option.”
Daniel Durazo, director of external communications at Allianz Partners USA, which sells travel and other insurance, stresses that clients need to carefully read any particular plan they are considering and understand exactly what it covers. “Cancellation coverage will reimburse you for the full cost of your nonrefundable, prepaid travel expenses when you have to cancel your trip for a reason covered by your policy, up to the limit of your plan,” he said.
There are two types of travel insurance to advise clients on, Durazo says. “Some insurance policies will cover a single trip, and others will cover all your trips for an entire year. An annual travel insurance policy is both convenient and cost-effective for the frequent traveler.”
While domestic travelers may find cancellation coverage the most important benefit, Durazo says international travelers may focus more on coverage for a medical emergency.
“Overseas healthcare providers usually won’t accept U.S. domestic health insurance and will often require payment before treatment is provided,” he said. “Travel insurance will reimburse costs for emergency medical treatment and can even guarantee payments, so you won’t have to pay out of pocket for your care.”
Some insurance companies will even consult with U.S. doctors to determine if the medical treatment being recommended overseas is appropriate.
It can be expensive, and sometimes difficult, to arrange emergency medical transportation home from an international location — another reason some clients may want travel insurance with that coverage.
“Many travel insurance products include coverage for emergency medical transportation, which can pay to transport you to the closest appropriate medical facility and even get you home,” Durazo said.
“Emergency medical transportation can be extremely expensive and hard to arrange, so never leave the country without coverage for medical emergencies.”
MacIntyre says medical and dental benefit insurance for overseas travel generally comes with emergency and destination contacts.
“That’s great to have because, for instance, if you’re traveling to the Dominican Republic, which is predominantly Spanish-speaking, you can contact the insurance company and, instead of speaking to the hospital through translator apps, they can help you with communication,” she said.
“Nobody thinks a medical emergency will
happen to them on their trip but, unfortunately, anything that can happen at home can also happen while traveling,” Durazo said.
MacIntyre says clients should understand how preexisting conditions work regarding travel insurance. “It’s not just for the travelers, it’s also for family members. So, if somebody booked a trip, you’re going to have a window to add travel insurance to include a preexisting condition waiver.”
Consider the example of a young couple who booked a honeymoon trip but then learned one of their fathers was having a medical crisis. The father knew he had cancer, but hadn’t yet told the children. The couple canceled their honeymoon trip, went through the benefit process and received a refund because they had a pre-existing condition waiver in their travel insurance policy.
“It’s important for all travelers to obtain coverage for existing medical conditions, not
just for themselves but for close family members or traveling companions that may cause an insured traveler to have to cancel their trip,” Durazo said. “Coverage for existing medical conditions often requires insured customers to meet certain conditions, such as purchasing their policy within 14 days of making their first trip deposit, insuring the full cost of the trip and being medically able to travel at the time the insurance was purchased.”
Durazo says the most important thing is to review coverage carefully to be sure you understand what’s covered and what’s not since all policies are different. He says, for example, that Allianz’s OneTrip Cancellation Plus covers cancellations but not medical emergencies, so it may be helpful for domestic trips in which emergency medical coverage may not be needed. On the other hand, the company’s OneTrip Emergency Medical Plan covers medical emergencies but not trip cancellations.
Other policies offer various combinations of cancellation and emergency medical
benefits. Some plans include baggage loss and damage. This may or may not include more expensive items, such as jewelry, electronics and sports equipment.
Travelers can request an add-on fee for what are often considered higher-risk activities, such as ziplining or parasailing.
“Usually when it comes to insurance, that adventure add-on can be pretty minimal, and so usually I’ll talk to my customers about it based on their travel plans,” MacIntyre said. “In many instances, it could literally be $2, $3 or $4, so very minimal, although it depends on the trip cost and age at time of travel. It’s going to vary from insurance company to insurance company, but overall, we recommend that if there’s a chance you might do any sort of adventure travel, it’s better to have it for peace of mind.”
MacIntyre says she’s glad she learned about travel insurance following her sister’s car crash in Costa Rica. “Obviously, it wasn’t ideal to have learned it that way,” she said. “But I’m also very grateful, because I feel it’s allowed me to be a much more thorough and helpful advisor.”
FIND INSPIRATION AT THESE NINE OUTDOORSY PROPERTIES.
WORDS / JENNA BUEGE
Have you ever dreamt of spending the night in a remote forest? What about in a vibrant jungle or amongst soaring mountaintops and calming hot springs? The Earth has endless corners to explore, and thanks to adventurous accommodations around the globe, travelers can fully immerse themselves in some of the planet’s most incredible locales. From Alaska and Rwanda to New Zealand and Japan, we’ve scoured the web for nine of the world’s most outdoorsy properties — and they’re all bookable by travel advisors.
A quintessential escape for those who have “sleep in proximity to a hippo pod” or “encounter a lion pride in the wild” on their bucket list, &BEYOND Grumeti Serengeti River Lodge is a top-rated safari experience in magnificent Serengeti National Park. Thanks to its remote location in the park’s western corner, &BEYOND Grumeti Serengeti River Lodge is tucked far from other visitors, allowing guests more wow-worthy moments with some of the Savanna’s most coveted creatures. While the lodge offers twice-daily game drives, travelers will find they need not leave the property for a close encounter with some of Africa’s most famed beasts, as its rim-flow swimming pool attracts a bevy of fauna — day and night. Inside, the ode to nature continues with thoughtful design elements like Kitenge fabrics, stone walls, vibrant colors and comfortable furnishings, each a loving nod to the magic of Africa.
While the towering skyscrapers and glamorous lifestyles of Dubai have found their place on travelers’ radars, life is moving at a slower, more indulgent pace at Six Senses Zighy Bay, a 5-star hotel two and a half hours northeast of the trendy destination. Lavish by nature, Six Senses Zighy Bay offers beach lovers a new kind of sun and sand escape with its sparkling azure waters, rocky outcroppings and sprawling beaches. The grand resort is perched nearly 1,000 feet above the Gulf Oman, and we feel confident its striking backdrop inspired its minimalistic, yet well-appointed interior which boasts natural design elements, bright pops of color and natural textures. Beyond the luxurious digs, visitors can take advantage of Six Senses Zighy Bay’s “Experiences,” a collection of nature-inspired activities including paragliding, mountain biking, outdoor dining and more, designed to connect guests with the dreamy Arabian Peninsula.
Imagine it: You slip onto your private outdoor terrace and dip your toe into a steamy milkywhite bath. The faintest smell of sulfur fills the air, and as you submerge your body, the pool’s warm waters, heated by geothermal energy from the Owakudani volcanic valley, encapsulate you. While this scene might sound like something out of the world’s coziest daydream, it’s the reality at KAI Sengokuhara, a Japanese hot spring ryokan famed for its intimate baths, natural vistas and creative works of art. At this upscale traditional inn, each guestroom has an open-air onsen offering visitors a unique way to connect with the rugged mountainous landscape, free from distractions. When they find themselves adequately soaked, visitors can take advantage of onsite cultural activities including a nightly workshop that teaches guests how to decorate a classic Japanese handkerchief and regional dinners served on one-of-a-kind dishware.
From heli-skiing and mountain biking to guided hunting and backcountry fishing, fans of outdoor adventures will find all this and more when they book a stay at the magnificent Minaret Station. This serene, luxury lodge accommodation sits in a remote — we’re talking only accessible by helicopter remote — glacial valley on New Zealand’s rugged South Island, and its soaring peaks and wide-open spaces act as the ultimate stage for its variety of authentic guided experiences. Whether they embark on an aerial adventure to Aoraki Mt. Cook, the region’s highest peak, or take things slow with an onsite lunch or horse riding, travelers will find Minaret Station has an activity for every speed. Upon unpacking in their private chalet, guests will be greeted by modern comforts outfitted in a tasteful highcountry design alongside luxurious perks like a personal hot tub and private deck.
Glamping meets the Wild West at Westgate River Ranch Resort & Rodeo, a family-friendly dude ranch in sunny Central Florida. This one-of-a-kind property is situated just an hour south of Orlando and spans 1,700 acres — plenty of room for the variety of onsite pursuits like horseback riding, airboat rides, archery, rock climbing, mini golf, tennis, fishing, river cruises, swimming and so much more. As for accommodations, guests decide how much they want to “rough it” with sleeping options ranging from tent and RV camping to fully furnished cottages and high-end glamping experiences in a Luxe Teepee or Conestoga Wagon — now that’s committing to the theme! On Saturday nights, Westgate River Ranch Resort & Rodeo plays host to a handful of celebrities, in the rodeo world that is, as regional athletes compete weekly in trick riding, barrel racing and bull riding. Yee-haw.
Only accessible by boat or floatplane, Alaska’s Tutka Bay Lodge is suited for the most intrepid travelers. The journey is long and untraditional, but those who take it are rewarded with 35 acres of private land, a collection of dramatic seaside coves, winding forest trails and calm blue waters, all theirs to explore. Inside the Tutka House, things keep getting better as visitors are greeted by friendly staff eager to make their stay feel like home with homecooked meals, daily entertainment and expert-led educational classes and sessions. Speaking of home, Tutka Bay Lodge’s private cabins make for a cozy retreat with their modern furnishings and rustic charm, a far cry from traditional camping. As for the scenery, travelers will never tire of the property’s incredible views of the majestic Grace Ridge and Tutka Fjord, picture-perfect reflections of the captivating beauty of The Last Frontier.
Maraica San Pancho is an eco-hotel that takes living in harmony with one’s surroundings to the next level. Situated in dreamy Riviera Nayarit, thatched roofs, earthy color schemes and sustainable decor emit a sense of solace in the lush throws of the Sierra Madre del Sur mountain range. The name “Maraica San Pancho” comes from Wixárika culture, the Indigenous people associated with this region of Mexico, and every detail of the distinctive property was created with their mythology and philosophies in mind. As they explore the grounds, visitors will find that the allure of the Mexican Pacific follows them everywhere, from the eco-resort’s palm ceilings and massive windows to its wood furnishings and immersive landscaping. For the foodies, Maraica San Pancho is known for its “Muvieri,” meaning Cuisine of the Wind, authentic food featuring fresh flavors and sustainable local products. Pair this with a heavenly slice of sand right across the street, and travelers will never want to go home.
Once reserved for America’s elite, The Point, an ultraluxurious woodland hideaway built by the Rockefellers during the prime of the Adirondack Great Camps, is now open to the general public. A peek inside the lives of an era past, this historic estate sits atop 75 acres of secluded land and comprises 11 unique guestrooms across four log buildings. In addition to its ties to the famous founding family, The Point is best known for its gourmet culinary offerings, impressive collection of art and antiques and opportunity for outdoor adventures on the tranquil shores of Upper Saranac Lake. In warmer months, visitors spend their days on the water with boating, fishing, kayaking and swimming acting as favorite activities. Winter presents a nice contrast as a shimmering coat of snow is the perfect backdrop for outdoor ventures like snowshoeing, cross-country skiing, ice skating and more. Finally, as a final push to unplug, guests will find limited Wi-Fi encourages them to revel in the greatness of life’s simple pleasures.
Soaring high among the treetops, travelers can sleep amongst Rwanda’s wildest creatures at One&Only Gorilla’s Nest, a legendary escape reserved for those with an unquenchable sense of adventure. Nestled in the foothills of Volcanoes National Park, at this unique property visitors are given a front-row seat to the show of a lifetime, watching on as wild mountain gorillas roam freely in their natural habitat. As for the sleeping arrangements, guest rooms at One&Only Gorilla’s Nest are akin to luxury treehouses, seamlessly connecting guests with their surroundings via large, open-air balconies and spaces, dramatic outdoor bathtubs and plunge pools and immersive floor-to-ceiling windows. In addition to unmatched wildlife viewing, outdoorsy travelers will enjoy guided tours of Volcanoes National Park, onsite cultural experiences, wellness classes and more.
ADVISORS CAN IMPLEMENT THESE IDEAS TO START GENERATING MORE BUSINESS FROM THIS UNDERRATED PLATFORM.
WORDS / CODIE LIERMANN
Choosing which social network platforms to use for your business can be a chore. There are so many to choose from, and each one has its own audience, algorithms and advantages. One that doesn’t often make the cut — but maybe should be on more advisors’ radars — is LinkedIn.
In comparison to other platforms, LinkedIn users tend to be more business-focused and professional, making the website an ideal place for travel pros to promote their skills. According to an article titled “Important LinkedIn Statistics Data & Trends,” published at the end of 2023, there are more than 900 million users on the platform, and approximately 200 million of those
users reside in the United States. That’s a lot of potential clients.
Almost 60% of these users fall within the age range of 25 to 34. This isn’t surprising, as these are popular years when people are finding jobs and making career shifts. And despite what many people think, this age range is also the most likely to use a travel advisor, according to a recent survey conducted by IBS Software.
On a Travel Professional NEWS webinar titled “Leveraging the Power of LinkedIn for Your Travel Business,” Travel Planners International’s VP Industry Engagement and Support, Jenn Lee, said for travel advisors, it all comes down to making connections.
“You guys are in sales, and all sales is, is connection,” Lee said. “It’s really about making a connection with somebody. That’s how we sell. You have to build rapport, gain trust, and you do that through connection.”
So, if you’re interested in diving into the world of LinkedIn to make those connections, here are seven tips to keep in mind for using the platform to its full potential.
It’s inevitable that most people do, to an extent, judge a book by its cover, so you’ll want to make sure your “cover” is catchy. In addition to your name and headshot, the headline on your profile is what viewers will see first. “This headline is what people see. A headline needs to be relevant and really sharp,” Lee said.
Your headline should be straightforward so potential clients understand exactly what it is you can help with. Some examples might be “Luxury Travel Advisor,” “Family Travel Specialist” or “Adventure Travel Planner.” If you choose to create a more out-of-the-box
headline to stand apart, make sure it still describes what your services are.
Similar to the headline, the summary is a place to let consumers know what you do and also share a bit more about yourself. Is there a certain destination you know like the back of your hand? Does your agency specialize in a specific niche?
This is a great place to elaborate on those things, and in doing so, you’ll encourage the audience to learn more about you. If you sound confident in your summary, they’ll be confident in reaching out to you. According to Teal’s Travel Agent LinkedIn Guide, “the summary is not just about listing services, but about painting a picture of the memorable and stress-free experiences you can curate for travelers.”
There’s no need to be modest on LinkedIn. People are coming to your profile to learn more about you, and you should feel
comfortable sharing your accomplishments. Don’t hesitate to list your certifications and industry recognition on your profile. You can also create engaging posts around your milestones. Are you celebrating 10 years in the business? Design a post about this and ask your clients to share their favorite vacations they’ve booked with you over the years.
Speaking of past clients, it’s helpful to share testimonials on your profile. What is the first thing most people do when deciding to visit a new restaurant, hotel or gym? They search the facility online and look at reviews. Clients will be looking for reviews on your profile too. Similarly, having colleagues and industry partners endorse you for various skills helps you to look more credible. Some of these skills could include travel planning, destination knowledge and customer service. Having a handful of testimonials from clients and endorsements from partners can help persuade prospective clients to reach out to you.
It’s important to supply helpful content for people to consume on your page. Consider writing articles, creating guides and sharing
tips for travelers. Viewers also like to see behind the scenes content, i.e., packing your suitcase, touring a resort, sharing the types of trips you’re planning.
If you have a niche, make sure you’re creating content that revolves around this. Who are the clients you are looking for: wedding couples, families, solo travelers? Make sure your content speaks to these types of travelers. Using hashtags can help get your content in front of the right people.
In addition to creating content, an ideal way to reach even more LinkedIn users is by engaging with content outside of your own. As you begin following and connecting with other users in the travel industry, you’ll start to see interesting content that resonates with you.
Reacting to and commenting on these types of posts can help get your name out there so like-minded travelers can find you and work with you. Teal’s LinkedIn Guide says if people see that you are engaging with this type of content, it demonstrates your commitment to the travel industry.
Don’t let your potential clients see an
outdated profile. Travel advisors are busy, but if you’re choosing to have a social network platform, make sure it’s up to date. Confirm your headshot, headline and summary are in line with what your agency is all about. If you complete a certification, add it to your profile. If you get recognized or awarded for something in the industry, add it to your profile. Update these things as needed, otherwise, a general rule of thumb is to make updates every three to six months.
• LINKEDIN SALES NAVIGATOR: To find and target the right leads.
• CRYSTAL: To communicate better with connections.
• SOCIALPILOT: To schedule, post and analyze content.
• LINKEDIN LEARNING: For continued education.
UNDERRATED DOESN’T MEAN UNWORTHY, AND THESE NATIONAL PARKS ARE PROVING IT.
WORDS / SAMANTHA ANDERSON
ith 63 national parks in the U.S., it’s easy to be swept up by the glamour of big names like Yellowstone, Yosemite and the Great Smoky Mountains. And while the well-known parks are popular for a reason, there are quite a few overlooked options discreetly nestled within the long list. Come along and explore six underrated national parks in the U.S., perfect for those with a taste for wild adventures, quirky landmarks or offthe-beaten-path escapes.
Considering the park’s remote location, this is the only lodging option available within the boundaries of Big Bend. It offers a variety of rooms to accommodate all guests, with the Roosevelt Stone Cottages being a fan favorite.
ocated in southwest Texas near Mexico’s border, Big Bend National Park is a hidden gem in more ways than one. Not only is the park considered remote, as major cities and public transportation aren’t easily accessible here, but it’s also one of the few places where visitors can experience the Chihuahuan Desert ecosystem in the U.S. Boasting nearly a quarter of the world’s cactus species, the prickly plants stretch as far as the eye can see. Moving among the dry land, animals like collared peccary, desert bighorn sheep and aoudad are rare sights as they usually only appear in a handful of southern states and Central America. Naturally, the best way to experience this terrain is through exploration, and with over 200 miles of trails to choose from, visitors can stroll on a short hike or embark on a multi-day excursion. Trails through the Santa Elena Canyon, Rio Grande or Chisos Mountains are excellent places to start to make the most of this unusual landscape. Typically, visiting a national park doesn’t warrant an overnight stay for most visitors, but Big Bend might just be the exception. Home to the darkest skies in the U.S. and recognized as an International Dark Sky Park, no words do its beauty justice as meteor showers, shooting stars and a vibrant array of constellations sparkle brilliantly against the night sky.
Big Bend’s Chisos Mountains glow under the sunrise.
Since we’re talking about underrated national parks, it’s only right to include the least visited one. According to National Park Service data, Isle Royale saw under 22,000 visitors last year. Quite the difference from Great Smoky Mountains National Park which had a whopping 13.29 million guests. But, considering the park’s remote location on Michigan’s northern part of Lake Superior and the fact that Isle Royale is only accessible by seaplane or a five-hour ferry ride, it makes sense why this rugged beauty doesn’t see much foot traffic.
Despite the park’s secluded location, the trek there is nothing short of breathtaking. The island covers 850
square miles of serene wilderness, perfect for outdoor adventure-seeking travelers. Hiking, backpacking and touring one of the many lighthouses are just some of the popular land activities while fishing, kayaking and scuba diving are preferred by those who don’t mind making a splash during their trip.
Travelers will want to check out Greenstone Ridge Trail, which many consider the crown jewel of the park, in addition to one of the ten shipwrecks located right off of the island. Due to Isle Royale’s remote location, the park is only open from mid-April through the beginning of November, so don’t forget to check the park’s website.
The only lodging option available in Isle Royale National Park, this accommodation offers lodge style rooms, camper cabins and other cabin inspired rooms. The lodge’s operating season runs from June to early September.
Abit of a misnomer, nothing about this national park is dry. In fact, only 1% of Dry Tortugas is land. Located 70 miles west of Key West, Florida in the gorgeous blue waters of the Gulf of Mexico, the small park is only accessible by boat or seaplane. As one would imagine for a national park that’s mainly water, snorkeling, kayaking, paddleboarding and fishing are some of the ways visitors explore the diverse marine ecosystem and abundant coral reefs.
Since Dry Tortugas is made up of a chain of seven islands, exploration out to these other areas shouldn’t go without mention. From photography expeditions to birdwatching trips and sailing excursions, there are plenty
of other ways to explore the park.
While water activities are the main draw to this oceanic bliss, Dry Tortugas does have a tiny sliver of land with the well-known Fort Jefferson situated on it. The largest allmasonry fort in the U.S., the structure was built between 1846 and 1875, though it was never seen to completion or fully armed.
With an ideal post location for ships sailing in the Gulf of Mexico and the Straits of Florida, Dry Tortugas provided refuge from storms, allowed ships to resupply and was a strong military asset. Whether it’s chalked up to be one of the many quirks of the park or an exciting opportunity to learn about U.S. history, adding a tour of Fort Jefferson to the itinerary is a must.
Considering the watery composition of this national park, the closest accommodations are found in Key West. Parrot Key is one of the more convenient options geographically, and it also features a variety of lodging from one and two-bedroom suites to waterfront villas.
Found two hours north of Seattle on the Canadian border, North Cascades National Park is the embodiment of tranquility. Undoubtedly, the portion of the Cascade Range known as the American Alps is the highlight of the park with its snow-tipped peaks jutting across the horizon. But with over 1,000 waterfalls, 500 lakes and 300 glaciers, this national park is stunning no matter the direction one looks.
A trip to North Cascades is certainly one that requires careful consideration, however, in part because the park is divided into three sections — Ross Lake Recreational Area, Chelan Lake National Recreational Area and North Cascades National Park. While most visitors choose to stay in the Ross Lake section, if there’s one reason to stray away, it’s to check out the small village of Stehekin that sits at the head of Lake
Chelan. Only accessible by foot, boat or plane, it’s the perfect opportunity to see how this small, isolated community lives and also disconnects from the chaos of everyday life — quite literally considering there’s no cell phone service. Venturing back to the less-secluded areas of the park, hiking, fishing, paddleboarding, boat tours, birdwatching, horseback riding and whitewater rafting are some of the ways visitors love to explore the natural beauty of the North Cascades. Diablo Lake Vista Point provides unbeatable views of the reservoir’s milky blue-green water while trails like Agnes Gorge, Thunder Knob and Heather-Maple Pass Loop showcase the untamed wildlife that roams through the park. Be warned ahead of time though — the operating season is limited from May to October as the highway into the park closes in the winter months.
Open seasonally in conjunction with the park’s schedule, this lodging accommodation is in high demand as it sits on the gorgeous Ross Lake. Fifteen floating cabins overlook the glistening blue waters, perfectly capturing the naturalistic essence of the national park.
While this national park has a Nevada address, it also spans through half of Utah and smaller sections of California, Oregon, Wyoming and Idaho. Despite its sprawling reach through multiple states, the park only saw 142,000 visitors in 2022 according to National Park Service data. An underrated haven, Great Basin boasts quite diverse terrain ranging from deserts and playas to mountains, caves and glaciers.
Like most national parks, hiking is a great option for exploring the peaks and valleys of the Great Basin, especially considering Wheeler Peak is one of the highest points in Nevada. Teresa Lake is another popular stop as its beautiful blue waters sparkle against
the mountainous backdrop, surrounded by the deep emerald of lush trees. Visitors will want to keep an eye out for wildflower patches in the area as the park also features hundreds of dazzling species.
There’s more to Great Basin National Park than what meets the eye, however. Visitors are encouraged to head underground to tour the Lehman Caves, Nevada’s longest cave system. With a variety of tour options, groups navigate through the elaborate system, stopping in different rooms to observe unique rock formations and geological oddities. Whether it’s on the surface or underground, Great Basin is a nature lover’s playground.
Nestled in a canyon about 30 minutes from the park, this accommodation is considered casual and laidback. Hidden Canyon offers standard room and bed combinations in addition to suites.
TRAVELERS CAN LET THEIR NEED FOR ADVENTURE GUIDE THEM WHEN THEY PARTICIPATE IN THESE EXTREME EXCURSIONS.
WORDS / JENNA BUEGE
In times of natural disaster, nothing is more humbling than bearing witness to the pure, unadulterated power of the elements. The times when the ground crumbles from fissures and quakes, when mighty waves taller than skyscrapers barrel toward the shore or when the inextinguishable flames of a wildfire dance their deadly dance. Nature is powerful, and yet, despite its penchant for destruction, few things are as mesmerizing.
Of course, we know this. Ask anyone and they’re sure to have a story about a time they tested their luck against the elements. However, for some, simple pleasures like watching a powerful storm system roll in on a sizzling summer day aren’t enough; they want to get closer, more personal. Because, let’s be honest, the danger is part of the fun.
Luckily for the thrill-seekers, daredevils and adrenaline junkies, the travel industry knows this and is ready to deliver a bounty of ways to experience earth, water, air and fire in their most extreme forms — while ideally, maintaining some semblance of safety.
Looking for inspiration? These elemental experiences left us shaking in our boots.
With vertical drops of over 1,500 feet, no guardrails and sloppy terrain, Bolivia’s North Yungas Road has earned the nickname “Death Road.” Twisting and turning for 37 miles — before the addition of a paved highway to safely divert traffic — the rugged thoroughfare claimed an average of 200 to 300 lives per year. Today, North Yungas has found notoriety among extreme downhill bikers who flock to the region to conquer its nearly continuous downward slope. While the death toll has reduced to an average of five fatalities per year, riders must remain vigilant as they often encounter poor visibility and natural roadblocks like mudslides and tumbled rocks.
While one glance at the path to the summit of Half Dome, with its steep 45-degree gradient and questionable metal cable system, is enough to make most people go, “Nope,” it’s the driving force behind thousands of visits to Yosemite National Park each year. Soaring 8,800 feet above sea level, hikers of varying
skill sets aim to scale the final 400 feet of the massive hunk of granite aided by nothing but their upper body strength and sheer determination. Making the already precarious hike even more terrifying is sometimes slippery terrain and long queues. According to observers, while many climbers make it to the top, an estimated 20 to 30% turn back.
Boasting a dreamy color palette of orange and blue, the Sahara Desert, with its barren vegetation, ancient salt flats and ripping dunes, is a harsh and inhospitable domain. With temperatures that soar well above 130 degrees Fahrenheit by day and dip below freezing by night, the region is sparsely populated by
humans. Perhaps it’s this same inhospitable nature that makes the extreme environment so irresistible to tourists, as “desert trekking,” multi-day walking trips, are sitting pretty at the top of many intrepid travelers’ bucket lists. That’s not to say this intimidating destination isn’t a treat. The Sahara, and its everchanging landscapes, is widely considered one of the most interesting places in the world.
aerial view of a section of
Considered one of the best rivers for whitewater rafting on Earth, a day on the Zambezi promises a heart-pumping, clothessoaking adventure. Participants begin their harrowing journey at the base of Victoria Falls, one of the Seven Natural Wonders of the World and the starting point for many whitewater rafters brave enough to face the powerful Class V — aka expertlevel — waterway. From here, the only way out is through, as thrill-seekers traverse the magnificent Batoka Gorge via a series of challenging Class 3 - 5 rapids along the way. We won’t lie by assuring travelers they won’t end up in the drink; instead, some river guides refer to the waterway as “Slambezi” due to how many rafts are known to flip in its wake.
Weighing in at an average of 15 tons and spanning up to 39 feet in length, a spectacular beast lurks off the sunny shores of Quintana Roo. It glides and feeds for hours on end, waiting just beneath the surface, its dorsal fin revealing an intriguing array of spots and stripes whenever it peeks through. We’re talking, of course, about the curious whale shark, the biggest fish in the ocean, and perhaps the gentlest giant of the sea. Despite their size, it’s perfectly safe to swim alongside these incredible creatures, something people are especially known to do in the summer when whale sharks migrate to the Gulf of Mexico by the thousands.
With 130 volcanoes, 269 glaciers and over 4,000 mountains, Iceland is truly an adventurer’s paradise. The destination has so much natural splendor to explore, but one of The Land of Fire and Ice’s most unique offerings is its seasonal ice caves, the most impressive of which can be found at Vatnajökull Glacier. A captivating display of frozen stalactites and rippling ice walls, ice caves are rare formations created by running glacial waters that melt and freeze as the seasons start to change. For those lucky enough to experience them, these chilly caverns are nothing short of pictureperfect, making them a must-see in the winter months when they’re at their peak.
Thrill-seekers gather at the starting point of Ras al Khaimah’s Jebel Jais Flight zipline.
Instantly recognizable to film buffs, Hawai’i’s many dramatic landmarks — think Manawaiopuna Falls, Olokele and Waimea Canyons, the Na Pali Coast and more — are no stranger to the silver screen. Instead, aerial shots of these striking landscapes have been featured in countless films including favorites like “Jurassic Park,” “King Kong” and “Pirates of the Caribbean” throughout the years. And while there’s no denying the Islands of Aloha are gorgeous from any angle, there’s something to be said of the sweeping, Hollywood-approved, views one can only enjoy from way up high. Luckily for courageous travelers, taking to the skies is easier than ever with the destination’s wide array of “doors off” helicopter tours, an exhilarating excursion taking place from the comfort of, you guessed it, a helicopter with no doors.
At 1.76 miles, Ras al Khaimah’s Jebel Jais Flight is the longest zip line in the world. And, with top speeds that reach up to 93 miles per hour, it’s also one of the fastest, reserving the daring pursuit for only the bravest of travelers. This heart-racing course begins from a futuristic-looking base perched atop the cloud-piercing Jebel Jais mountain peak where, upon stepping foot off the edge, thrill-seekers are sent soaring above craggy summits and scenic gorges. The zip line takes around 60 minutes to complete, and participants must conquer it in a belly-down position — a promise for an even more exhilarating experience.
With its diverse landscapes and ideal conditions for the sport, Colombia is a popular destination among fans of paragliding. An excellent activity for risktakers of every variety — from the all-out daredevils to the more selective of the bunch — tandem paragliding is often cited as one of the safer ways to satisfy an adrenaline rush. However, while the activity is considered relaxing by some, that’s not to say it won’t get participants’ blood pumping, especially as they cruise at altitudes several thousands of feet above solid ground.
A towering dune formed from volcanic ash and black sand, Nicaragua’s Cerro Negro is one of the only places on Earth primed for an unlikely activity: volcano boarding. Comparable to snowboarding or sledding — minus the snow — volcano boarders at Cerro Negro barrel down the slope of the 2,388-foot active volcano by manipulating their body weight on a thin plywood or metal board. While the looming threat of an eruption paired with Cerro Negro’s unfamiliar landscape is enough to make some travelers shudder, adventurous folks love taking the challenge head-on, often citing it as one of the most invigorating experiences of their lives.
Calling all mad lads: Do you have what it takes to not only bungee jump but to bungee jump into the caldera of an active volcano? It may sound too wild to be true, but the Bungee Masters at Bungee.com offered travelers the opportunity to do just that when they signed up for the company’s “Volcano Bungee” tour in Pucón, Chile. While this stunt was unfortunately retired in 2018 — here’s to hoping they’ll bring it back — for the low price of $15,958.13 per person, the tour operator would fly the fearless to Villarrica Volcano where they’d then plunge 400 feet toward a pool of molten lava. And the excitement didn’t stop there. Upon completing the jump, participants were required to endure a long trip back to the airport, dangling from their bungee 150 feet below the helicopter at an average speed of 80 miles per hour.
Dating back 4,500 years, Iceland’s Þríhnúkagígur is the only place on the planet where visitors can go inside a dormant volcano. And, while this particular journey toward the center of the Earth isn’t particularly strenuous, participants may feel a pitter patter in their chests as they load onto an open cable lift and descend 400 feet into the belly of the ancient landform, its mouth — and the exit — becoming a distant memory with every inch. However, for their intrepidity, tour-goers reap a great reward: the chance to walk the grounds of an actual volcano. It’s something few have accomplished, and from within the funnellike mound, the wonder of geologic time is evident, its story painted in a smattering of yellows, reds, browns and greens.
Þríhnúkagígur volcano is the only place on Earth where tour-goers can safely descend into a magma chamber.
THESE LOCATIONS ARE KEEPING SUSTAINABILITY IN MIND — AND VISITORS CAN HELP, TOO.
At a time when climate anxiety is soaring and global ecosystems are precarious, some destinations have emerged as examples of leadership and effectiveness in conservationminded travel.
From the awe-inspiring biodiversity of the Galápagos Islands to the peaceful wilds of Bhutan, from Costa Rica’s lush rainforests to the sweeping untouched landscapes of New Zealand, these destinations are not just paradises for travelers but also champions of
environmental preservation.
And as the travel industry faces heightened scrutiny over its ecological footprint, these destinations showcase how tourism can coexist harmoniously with conservation efforts. For travel advisors, promoting these destinations isn’t just about offering picturesque, adventure-filled getaways, it’s also about supporting conservation with meaningful impact.
Tourism and conservation appear to be inherently at odds: Preserving a delicate area often means avoiding it, but avoidance thwarts the tourism dollars that support those destinations. How can advisors reconcile this conflict?
“The solution to over-tourism is not to stop tourism to that destination — the answer, in many cases, is to visit the destination differently,” said Lauren Raps, co-founder of Singapore-based, eco-conscious travel company Alchemist Travel. “Partake in experiences that are more authentic to the region and are more respectful of that culture,” she said.
It’s also important to help clients understand why certain rules — and fees — exist. “Accept that some destinations, like Venice or Bhutan, will charge a fee in order to go to that destination,” she said. “When countries or cities begin to levy a visa fee or a tourist tax, it’s only to better or protect their community and their land.”
Todd Smith is the president and founder of AdventureSmith Explorations, which has specialized in expedition cruises and wilderness adventures for 20 years, and
he agrees that travel has the potential for positive impact. “I’ve always believed in the transformative power of travel and the role that the travel industry and travelers themselves have in conservation,” he said. “When a traveler is in awe of a destination or travel experience, they are open to a deeper understanding and broader perspective. Thus, the traveler becomes an advocate for the destination and perhaps changes their mindset and behavior going forward.”
For this reason, he believes that “travel is a more powerful tool for conservation than staying home” when undertaken with sustainable goals in mind, such as empowering local communities, generating revenue for local people and conserving the environment.
Here are four of the places leading by example.
Often called one of the world’s most sustainable travel destinations, Costa Rica has the largest percentage of protected area in the world; about 30% of its territory is protected natural land.
Further, Costa Rica produces nearly 93% of its electricity from renewable resources. And many of its tours and lodging options are environmentally friendly, so travelers have plenty of sustainable options for exploring this rich natural environment — which, despite its size, holds 5% of the world’s land-based biodiversity and 3.5% of its marine life.
“Costa Rica has been literally, and figuratively, a green country [since] way before ‘sustainability’ was a word people associated with travel,” Raps said. “The country’s tourism effort to preserve their environment while becoming such a sought-after destination was extremely well balanced.”
She credits this country with inventing the eco-lodge, “and now with properties like Origins or Hacienda AltaGracia, they have elevated the concept, showing that you can have the ultimate luxurious hotel stay in a sustainable manner.”
Advisor Alexandra Hepworth of Luxury Travel by Alexandra notes that the country’s adherence to sustainable practices is fully authentic. “The country’s tagline, ‘pura vida,’ is evident wherever you go,” she said. “The people live and breathe this, and it is evident that they are very conscious of their beautiful country and wanting to preserve it.”
She notes that the popular tourist areas of Guanacaste and Arenal have strict rules in place to manage tourism development projects and the construction of new hotels. “Careful consideration is taken in terms of location of the development, as well as what can and cannot be removed from the site,” she said. “Projects are built around the natural tree population instead of those trees being chopped down.”
Further, she said, “around Arenal, you will see many accommodations that are situated within their surroundings and have been carefully placed to protect the environment around them — not the other way around.”
Nearly one-third of New Zealand comprises protected national parks, with many options available for ecotours and lodging. Officially, its tourism authority promotes the “Tiaki promise” (from the verb meaning to preserve), a commitment of care for New Zealand for present as well as future generations.
New Zealand has strict government regulations surrounding marine life, particularly dolphins and whales with calves, resulting in fines for those who get too close. And strict measures also are in place surrounding outdoor activities, such as only allowing hiking in certain areas in order to keep flora safe from disease.
Hepworth adds that New Zealand’s conservation efforts apply not just to the natural environment but to the culture as well. “New Zealand’s indigenous Maori people have a rich and unique culture that visitors should experience during their time in New Zealand,” she said. “The Maori people are completely integrated into everyday society — this is something very special about New Zealand: how the country preserves and embraces its heritage.”
In 1978, the Galápagos Islands became the first site inscribed on UNESCO’s World Heritage List; in 2001, the site was further expanded to include the Galápagos Marine Reserve. Currently, 97% of the total land is national park territory. Restrictions manage and curb the number of tourists in order to protect the biodiversity, which includes more than 20% of marine species found nowhere else on Earth.
Smith serves on the board of the International Galápagos Tour Operator Association. “The Galápagos Islands have prioritized conservation since the National Park was founded in 1959,” he said. “With an area covering more than 3,000 square miles with 19 major islands and hundreds of endemic species, there is always more to do.”
More meaningful progress came in February 2024, when the Galápagos National Park announced it would double the entrance fee from $100 to $200 per adult, beginning in August 2024. “Fees will fund much-needed conservation efforts, including implementing effective biosecurity protocols, maintaining complex trail systems, patrolling the vast Galápagos Marine Reserve from illegal international fishing and combating potentially catastrophic invasive species,” Smith said.
Travelers who book their Galápagos vacation with his company also support conservation with a contribution to the Galápagos Traveler Conservation Fund, which awards conservation grants to local nonprofits focused on environmental education for local youth and libraries, green turtle research, the reintroduction of endemic finches and more.
“When traveling to the Galápagos, know that your park entrance fee helps support conservation, and book your trip with a reputable company committed to sustainable tourism,” Smith said.
This small country is also one of the least visited, and it has one of the most biodiverse ecosystems in the world.
To preserve it, hunting and fishing are illegal in most of Bhutan. The country imposed a tourist tax to protect the local environment and people. And with a mandate from the government that at least 60% of its land be kept forested, it’s the first carbon-negative country in the world.
“Travel to Bhutan is inherently sustainable thanks to the measures that their leadership has placed to protect the country from over-tourism, or for tourism to cause any damage to its environment,” said Raps. “And with hotels, such as Aman, using existing farmhouses in their architecture and showcasing authentic experiences to their guests, it is helping to conserve Bhutan’s rich arts and culture.”
For travel advisors, selling destinations that support conservation isn’t just about paying environmental lip service: It’s an opportunity to create unforgettable journeys that travelers can feel good about, too.
FEMALE TRAVELERS — ESPECIALLY OLDER WOMEN GOING SOLO — COMMAND AN OUTSIZED SHARE OF THE SURGING MARKET.
The global adventure tourism industry — travel that includes biking, camping, hiking and other outdoor activities in a natural setting — is estimated to be worth a whopping $2 trillion by 2032.
Women play a major role in driving the sector’s astronomical growth, making up 57% of travelers who book through global travel companies, according to research from the Adventure Travel Trade Association.
Women ages 65 and older represent the greatest recent increase in adventure travel.
“Women have long been in the driver’s seat of decision-making when it comes to travel,” said Sarah Dusek, founder of ultraluxury global sustainable safari and travel experience brand Few & Far, noting that women overwhelmingly lead the charge in booking for their families or other groups. “But the travel world is only just beginning to wake up to the influence women have in this space from a spending perspective,” she said. “Brands that communicate (effectively with) and understand women thrive.”
Travel advisors have a significant opportunity to meet the moment as adventure tourism grows at an estimated 19.5% CAGR from 2023 to 2032. Understanding what women want out of adventure travel — and how to serve them — is key.
Kelly Kimple, the CEO of Adventures in Good Company, a company specializing in immersive group adventure tours designed exclusively for women, underscores the point. “Overall, the female travel market represents a significant and growing segment of the industry that has distinct preferences, needs and purchasing power,” she said.
And while women-only tours have been her company’s specialty for the last 25 years, “the industry at large can benefit by understanding and catering to the unique preferences for female travelers of all ages,” she said.
Above: Women play a major role in adventure tourism; center: A cooking experience at The Retreat in Kigali, Rwanda; below: An Adventures in Good Company group in Norway
Kimple says that women’s demand for adventure travel has always been a force, but has recently accelerated at a new pace that has altered the scale of her business entirely.
“Over the last decade, we have definitely seen an increase in demand,” she said, noting that the company nearly doubled in size between 2015 and 2019 — going from 52 trips and 500 travelers in 2015 to 89 trips and more than 1,000 travelers in 2019.
Catherine Heald, co-founder and CEO of the women-founded, women-led tour operator Remote Lands, reported an increase of 25% in women’s adventure trip bookings year over year. “Female clients are at the forefront of our business,” she said. “As women have long been cited as the decision makers in terms of travel purchases, it should come as no surprise that they are now leading the way when it comes to adventure travel.”
While women overall are driving the spike in adventure travel bookings, the statistics show that older women specifically are making much of the impact: Women ages 65 and older represent the greatest recent increase, spiking from 4% of the sector in 2019 to a whopping 18% in 2022, the Washington Post reports. And many of these travelers are hitting the road solo.
Kimple notes that the majority of her company’s bookings come from women between 55 years and 65 years old who are traveling without companions. “More women over 50 are reaching transition points in their lives, such as retirement and empty nesting, and they’re eager to explore and have the adventures they may have not had the time or resources for earlier in their lives,” she said. But they might not have
partners, friends or family members with the same interests.
Therefore, “they are looking for the added security and safety that comes with joining a guided, small group trip — especially when traveling to a new destination where you are getting outside in remote locations,” she said. “More women are finding themselves looking for adventure later in life, and while they may be confident to travel alone, they are also wise enough to know that there’s added security and safety and a host of other benefits to joining a group tour.”
Kimple has also seen the marketplace respond with new opportunities to meet this traveler’s preferences. “The industry is certainly starting to notice and responding with more new business and options available to find the dates, destinations and style of trip they are seeking,” she said.
While adventure travel can mean mountain climbing or endurance trekking, it doesn’t always have to mean vigorous activity. Women travelers are seeking the gamut of options within this wide-ranging category.
Together with her husband, Dusek was a pioneer in the glamping industry in the U.S. when she started Under Canvas in 2009. “We pushed a revolution in what outdoor adventure travel could look like,” she said, noting that traditional camping requires a lot of work that often falls to female trip organizers — but glamping offers an easier, less-fuss way to experience the wonder of being outdoors.
“I think companies like ours really helped pave the way for more women to get outside, for adventures to become less hardcore,” she said. Her current company, Few & Far, creates these “soft adventure” experiences, which she notes are more inclusive for a wide range of
traveler styles. “You don’t have to be a badass adventurer who is capable of scaling Everest,” she said. “You can love the outdoors and creature comforts at the same time, which has helped women be braver, get outside more and be more adventurous in their travel.”
In short, “adventure travel doesn’t have to be rough,” she said, especially when options exist to stay in five-star, eco-minded locations and beautifully designed lodges. “Women constantly ask me where we are going next, and they love the camaraderie of meeting other women who want to be adventurous but who also don’t want to rough it.”
Both Dusek and Kimple note the opportunity for women to make this kind of meaningful and enduring connection on such trips. Kimple said, “We also often find that people form lasting friendships on our trips, end up booking other trips together and stay in touch long after the trip ends.”
Further, she’s seen an increasing demand for “slower, wellness-style trips.” And these types of journeys are equally important for women seeking adventure travel options in the marketplace.
“Women have discovered that resting can also be active, and resting requires the outdoors to help us feel alive again, to feed our souls,” Dusek said. “Women are longing for more ways to come back to themselves, and adventure travel provides that.”
“There is something magical that happens when we travel, and even more so when we travel to outdoor destinations, when we connect with nature — and more and more women are realizing that,” she added. “We’re realizing we need space, we need nature, we need silence, we need freedom from the demands the world puts on us. And nature is a perfect place to recoup, rejuvenate ourselves, rest and revive.”
Phoenix, Arizona draws in adventure travelers.
EXPERTS SHARE THEIR TIPS FOR BREAKING INTO THIS THRIVING TRAVEL MARKET.
WORDS / ALESANDRA DUBIN
Travelers are increasingly seeking experiences in nature, including physically rigorous activities like hiking, scuba diving and kayaking, as well as cultural exchange or immersion in remote lands.
As more and more travelers of all generations grow their love for the outdoors and increase their appetite for risk, the adventure travel niche is exploding: Expect the size of the market to grow 10-fold in the current decade, peaking at roughly $2.8 trillion by
2030, according to research from Next Move Strategy Consulting.
If you’re not already offering this type of journey as part of your travel services, now’s the time to develop your portfolio to meet the surging demand and earn a piece of the thriving business. Here, travel advisors and destination experts share their tips for breaking into the adventure travel niche and booking unforgettable outdoor adventure trips.
To build up your adventure travel bookings, meet clients where they are. That means checking out relevant expos in local markets, groups for enthusiasts interested in activities like biking or running, plus rock climbing gyms and other venues for like-minded thinkers.
“Options for finding clients attracted to adventure travel can vary almost as much as the activities themselves,” said Justin Smith, president of boutique travel agency The Evolved Traveler, which emphasizes responsible and sustainable adventure travel. He notes that advisors involved with their own relevant activities and hobbies — such as mountain biking or surfing — already have a rich, built-in audience among their peers.
If not, “Facebook and Meetup groups are great for making connections,” he said. Indeed, social media is a prime environment for reaching outdoor enthusiasts through targeted ads and organic engagement in pertinent groups for niche customers, including family travelers, solo travelers and camping or hiking enthusiasts.
Stephanie Vidergar is a marketing manager at Zephyr Adventures, which has been providing group adventure travel opportunities for more than 25 years. “As with any travel, you have to get into where the industry is operating and the people interested in this kind of travel are,” she said, citing an abundance of social media resources and live events. “The more you are in that realm, the more you find the opportunities to connect with these people.”
And certainly, you’ll be best positioned to sell adventure and outdoor travel if you get out there and experience it yourself. Rebecca Slater helms Rebecca Recommends, a global travel representation company for luxury resorts. “Successful travel advisors invest in their own personal education so they can share a first-hand review with their clients,” she said.
Beyond pounding the pavement, there are also plenty of professional resources available to support advisors who wish to develop their adventure travel chops.
Vidergar recommends joining the Adventure Travel Trade Association, which
has a membership option for travel advisors. “They have resources of all kinds and keep tabs on what is happening in the industry worldwide, [including] meetups, conferences and events, webinars and occasional opportunities to attend a FAM trip in a destination,” she said.
Slater notes that wide-ranging representation companies — from destination partners to experts around a travel or lodging theme — are also an “incredible resource for travel advisors,” as “they know all the services their clients can provide and are always available to do a deeper destination and services introduction with a focus on adventure travel.” She further recommends tapping into the expertise of a destination management company (DMC) partner.
Adventure travel opportunities dot the globe, and the right destination for your clients will be the one that matches their desired activities, allotted time and budget. But if you’re just starting out with adventure travel
booking, don’t take on more than you can reasonably handle with professionalism, Vidergar warns.
She notes that this type of travel “does require more research and logistics that need to be organized since there are routes to be mapped, gear that needs to be sourced and sometimes outfitters to be vetted and hired.”
So if you don’t know a far-flung region or complex activity well, tap a partner for help — and they’ll earn a commission, of course.
Smith underscores that really understanding this “extensive and nuanced niche” requires a major commitment, but anyone can get started and offer a basic level of service in lighter, more local adventure travel experiences.
The good news is there’s plenty of adventure to be had close to home, with world-class travel destinations throughout the United States — no passport required. “While many travelers seek exotic destinations worldwide, suggesting the exploration of domestic wonders can be enticing,” Visit Phoenix Tourism Manager George Herrera said. “Travel advisors can find
customers interested in booking adventure travel experiences by highlighting the natural beauty found within the United States.”
For instance, in his region, the Grand Canyon is an eye-popping (and glute-busting) natural wonder that pairs well with a highend luxury stay in Phoenix. “Encouraging clients to discover the diverse landscapes and adventures within the U.S. can open up new possibilities for travel advisors and their customers,” he said.
One key component of successful adventure travel bookings for many travelers is balance — that is, balancing an adventure itinerary with slower-paced time to discover a region and even experience its luxury offerings.
“When selling this type of travel, advisors should emphasize the importance of allowing ample time for a comprehensive and enriching experience,” Herrera said. “Travelers often benefit from extending their stay beyond initial expectations. This allows them not only to engage in outdoor activities like hiking and biking but also to relish the amenities of a luxurious resort.”
Suggesting day trips to nearby destinations can add depth to the adventure, if time permits. “Reminding travelers to embrace the diverse offerings and take the time to immerse themselves in each destination will contribute to
a more fulfilling travel experience,” Herrera said. And as with any other category of travel, advisors must remember that no two travelers are alike in the adventure travel space; the concept of adventure means something different to each client.
“It is important to know if clients are thrill seekers that want to take it to the extreme,” Slater said. “Or the new generation of adventure travelers who relish experiences that are not high adrenaline and are seeking a more meaningful journey that enriches.”
One adventure traveler might be content with physical activity, such as hiking, kayaking or mountain biking, while another wants the excitement of adventure without the taxing physical exertion, such as a hot air balloon ride or an ATV or Hummer tour. At the end of an exciting day, one wants to taste wine in a posh hotel bar, while another wants to retire to a tent among swirling sand dunes.
Smith emphasizes the importance of qualifying exactly what “adventure” means to the specific client before making any assumptions. “Are they looking to incorporate some adventure components into their itinerary, or will their trip be entirely centered around these activities?” he said. “Those are two very different levels of engagement, and we need to understand their approach before we can plan ours to fulfill their requests.”
• Phoenix and Scottsdale, Arizona
• Joshua Tree and southern California desert environs
• Kauai, Hawaii
• Bend, Oregon
• Boulder, Colorado
• Catskills Mountains, New York
• Montana
• Alaska
• Yellowstone National Park
• Everglades National Park
• Yosemite National Park
• Adventure Travel World Summit annual industry conference
• AdventureELEVATE annual three-day education and networking summit
• Fully hosted FAM trips
• Spotlights on emerging adventure travel markets
• Education, including virtual courses, in-person learning and self-paced online courses
TRAVEL ADVISORS SHARE HOW THEY HELP PREPARE A LESS EXPERIENCED TRAVELER FOR A TRIP.
“It’s important to first and foremost make less experienced travelers feel comfortable by answering all of their questions, communicating your experience and outlining your processes and what to expect. This gives travelers peace of mind in working with you as their travel advisor. Prior to travel, it’s imperative to outline travel tips, during travel emergency contacts and the option to schedule a call to go over trip details. Also, simply tell your clients how excited you are for them! Showing enthusiasm for their trip allows the
clients’ nerves to melt away and get excited, too.”
JESSICA PRESSLER, CEO & FOUNDER OF RADIANCE TRAVEL
“To prepare a less experienced traveler for a trip, I provide detailed itineraries, packing lists and transportation information. I also provide where to find local customs, currency exchange rates and safety precautions (to empower them to know how to get information for their next destination). Additionally, I highly suggest purchasing
travel insurance and keeping important documents handy and pictures of items on the phone. Lastly, I advise them to be flexible and open-minded to embrace unexpected experiences while traveling and let them know I am here for any and all questions.”
ALEXISA HUMPHREY, OWNER/TRAVEL ADVISOR AT LEXY’S TRAVEL COMPANY, LLC
“F or less experienced travelers, pre-trip preparation is key. Here at Global Gifts Travel, we recommend starting with thorough research
“I dig deep into my powers of empathy. Although I’ve been all over the world, I can still imagine how intimidating the world of travel can be for a new traveler. I walk my clients through what to expect from the time they arrive at the departure airport until the time they arrive home. I try to think of the things that are so automatic to me now — packing my travel documents in my carry-on, getting foreign currency at my home bank, calling the bank to let them know I’ll be traveling. To put it simply, I step into their shoes and think ahead.”
ALISON MASON, OWNER AT BRICK CITY MARKETING
on the destination, including local customs and language basics. Packing should be thoughtful, considering the cultural environment, climate and activities planned. To further assist, we conduct a minimum of two monthly Zoom sessions for our clientele, offering a platform for questions and connections. These meetings provide detailed briefings on everything from documentation requirements to State Department advisories, ensuring travelers are well-prepared and informed for their journey.”
SHERRIE THOMAS, OWNER/LUXURY TRAVEL CURATOR AND HOSTED GROUP SPECIALIST AT GLOBAL GIFTS TRAVEL
“Travelers that are vacationing internationally for the first time require a little more preparation than more experienced travelers. Our agency has created a series of pre-departure emails for our clients that apply to their specific destinations and/or travel styles: cruises, all-inclusive resorts, guided tours, etc. Each series covers important topics ranging from tipping guidelines, suggested packing lists, important phrases to learn (yes, no, please, thank you, where is…), last-minute travel reminders and more. This frequently spurs travelers to think of related
questions before they go. In the end, everyone feels more prepared for their upcoming vacation.”
MELISSA LISELL, VICE PRESIDENT AT LISELL TRAVEL
“M
y approach to my novice traveler is the same for a seasoned traveler. That approach is to qualify my clients at initial consultation. Once I qualify, I have a better understanding of their needs. I treat every client the same in that I provide critical information at first point of contact (i.e. need for passport, ensuring all names, DOBs are accurate, etc). Once travel details have been confirmed, I begin to provide monthly and sometimes more frequently travel tips and tricks directly related to the destination, cruise travel, packing tips, etc. My clients are never alone. I am committed to providing them with everything needed for their travel experience.”
JAVICIA PETERSON-COLE MCC, CTA, TRAVEL ADVISOR AT JCOLE VACATIONS L.L.C.
“T
he best way to prepare a less experienced traveler for their trip is to set expectations and give them tools right at their fingertips! Sending packing lists, how to contact
transfers and what to do if there is a flight delay/cancellation is invaluable. What seems like second nature to some of us, others need reminding. When to go through customs, what is TSA or even choosing seats for your flights are all questions you should prep clients for a smooth trip.”
KATIE GERLING, TRAVEL AGENT AT VIC’S VACATIONS
“J TS Vacations streamlines trip planning for novice travelers by offering personalized itineraries and 24/7 support. Our team guides clients through selecting destinations, customizing their experience and helping them to understand local customs. We provide detailed travel checklists and safety tips, ensuring a smooth experience. Additionally, JTS Vacations offers educational materials on navigating airports and public transportation. Our comprehensive approach demystifies travel complexities, making adventures accessible and enjoyable for all.”
SHAMICA DAVIS, CHIEF EXPERIENCE OFFICER AT JTS VACATIONS
The best way to explore The Last Frontier is immersion in its great outdoors.
/ SAMANTHA ANDERSON
Sprawling rainforests teem with native wildlife; jagged, snow-capped mountains cut across the horizon, and looming glaciers overlook glistening lakes below. Likely not the description that is often associated with the distant, noncontiguous state, there’s more to Alaska than what meets the eye.
Nestled in the waters of the Pacific Ocean and sharing a border with the Canadian
province, British Columbia, a trip to this naturalistic slice of heaven is not only an opportunity to experience a variety of outdoor adventures but also disconnect from the hustle and bustle of everyday life. Basking in the crisp, fresh air, there’s no better way to achieve feelings of serenity and bliss than just by simply being in the presence of Alaska’s untouched beauty. Bursting with life — both human and animal — it’s easy to see why
travel to this off-the-beaten-path destination is flourishing.
Aptly nicknamed “The Last Frontier” for its diverse terrain, Alaska is divided into five regions, each one distinctly different from the rest. A fan-favorite starting point, Southcentral is home to Anchorage, the state’s largest city. Striking a delicate balance of an
urban atmosphere with peaceful wildlife, this region is a perfect way to kick off a traveler’s itinerary with its multitude of activities that satisfy every need.
Offering a similar vibe on a smaller scale, the Interior boasts a wide expanse of tundra with free roaming grizzly bears and caribou, while the notable city of Fairbanks serves as a reset point from all the outdoor excursions. The continent’s tallest peak, Denali, is also located here, and whether it’s soaking in its picturesque views or conquering the nearly 16-mile hike up its side, it’s an attraction worthy of a visit.
Venturing out towards regions like the Southeast and Southwest, these areas are better suited for views of Alaskan wildlife running free. The Southeast is home to the state’s capital of Juneau and is also known for its fjords, tidewater glaciers and lush island scenery. The Southwest remains quiet in comparison as Alaska Natives mainly reside here. Of course, Alaska doesn’t have its icy reputation for nothing: the Arctic region offers visitors a taste of frigid temps and snowy weather. Comprised of frozen plains and mountain peaks, a trek out to this chilly territory can provide sights of wolves, Arctic foxes and polar bears.
No matter the region travelers are visiting, the best way to explore Alaska is immersion in its great outdoors. Overnight trips and campouts
may not be for everyone, but there are assuredly plenty of other opportunities for visitors to experience Alaska’s rugged terrain.
A staple for any outdoor adventure, hiking is a great option to get the blood pumping and expose travelers to the 750 trails that twist and turn throughout the regions. With the ability to choose distance, exertion level and even what sights they want to see, visitors can pick the route that best suits their needs. The popular Horseshoe Lake Trail sits slightly over two miles and has views of the
shimmering blue waters it encircles, whereas Russian Lakes Trail is a 21-mile, multi-day excursion passing by lakes, active bear territories and nature reserves.
With over 100,000 glaciers in Alaska, exploration of these ice blocks is another option for those seeking a taste of adventure. Climbing the steep incline of Exit Glacier proves to be a rewarding experience as it overlooks the stunning Harding Icefields. For visitors who prefer to stay closer to the ground, rafting and kayaking are scenic alternatives as tours often pass through the Mendenhall Glacier River and Kenai Fjords. The winter months are the perfect time to explore some of the glacier’s ice caves, but travelers will want to bundle up.
All that fun and excitement can’t happen without a little wintery self-care, and there’s plenty of that too. For a relaxing reprieve, natural geothermal hot springs are abundant, and if visitors choose wisely, some even have one-of-a-kind views of the northern lights. And, to add to the growing list of bucket list activities travelers never knew they needed, yoga retreats with reindeer and salutations under the Midnight Sun present thse perfect opportunity for connecting to the untamed beauty of the Alaskan wilderness.
Catch up on three recent sustainable initiatives in the industry.
WORDS / JENNA BUEGE
According to the Cruise Lines International Association, “Cruise is sailing to a better future.” With goals for major brands to reduce their emissions, invest in environmentally friendly technologies and adopt more sustainable practices, the industry is well on its way to becoming more responsible and eco-conscious.
While we can’t cover all the exciting developments here, these three sustainabilityminded initiatives are making waves.
Founded in 2018, Ocean Cay MSC Marine Reserve is “an island with a vision,” according to MSC Cruises. A former sand-mining site turned natural oasis, the popular cruise brand worked to transform Ocean Cay into a place where guests can explore their surroundings while simultaneously learning about the importance of preservation. “Ocean Cay MSC Marine Reserve was designed to show our appreciation of the environment and ensure we are all doing our part to take care
of the planet while allowing guests to unwind, relax and connect with the island’s natural beauty,” said Koreen McNutt, senior vice president of sales and commercial sales officer for MSC Cruises USA.
As responsible tourism takes center stage, Ocean Cay is turning heads. “An increasing number of cruisers are interested in choosing sustainable vacation options, and Ocean Cay is a place where they can enjoy the natural beauty of The Bahamas while supporting a project that helps the environment,”
said McNutt. “Advisors tell us their clients particularly enjoy longer stays in port and many of our itineraries feature late night and overnight calls at Ocean Cay, which have proven hugely popular with guests looking for an authentic and relaxing island experience.”
Expedition cruise line Hurtigruten is addressing the issue of energy consumption in the cruise industry in a big way with the introduction of “Sea Zero,” the brand’s initiative to create the world’s most sustainable and energy-efficient ship. Expected to set sail by 2030, the Sea Zero ship will be fully zero-emission and use a combination of technologies like wind, solar panels and in-port charging to power its large batteries. Additionally, the sailing experience is expected to be more comfortable with Gerry LarssonFedde, chief operating officer for Hurtigruten and the brain behind Sea Zero, saying: “The ship will be designed to glide more smoothly through the water, and air lubrication will help reduce friction, combined with an improved propeller system and the use of AI.”
When asked what he wants advisors to know, Larsson-Fedde said, “I would focus on the fact that this ship would be very silent, giving a fantastic opportunity to experience the great
scenery and wildlife in Norway in more or less total silence.” He also shared that Hurtigruten will have an app for guests to monitor their onboard energy consumption, further rounding out the theme of sustainability.
Holland America Line has partnered with Denmark-based custom-designed carpet manufacturer Dansk Wilton to tackle decarbonization through the power of interior design. Together, the companies worked to establish a carpet recycling program that breathes new life into old materials by transforming them into upcycled products like hangers, notebooks, wall art and more for Holland America Line ships.
“Our team is working to set standards for ocean liners by updating and innovating annually to specify as many products as possible that meet sustainable criteria and circularity goals across our fleet,” said My Nguyen, director of interior asset management for Holland America Line. “Part of that process includes our collaboration with Dansk Wilton to custom design their Origins carpeting made from natural wool, with no dyes or chemicals.”
Nguyen shared that the program inspired Holland America Line to design a custom
stateroom color palette to complement Origins products, which travelers can see aboard Rotterdam, the brand’s newest ship. “It was an inspiring and highly worthwhile process to customize all cabin carpeting using Origins,” she said. “We were the first to specify this product for a newbuild ship and it was exciting volume-wise, that is a lot of product on the ship that is completely sustainable. Since the launch of Rotterdam, we have been using Origins carpet in our stateroom refurbishment roll-out on the Vista and Signature Class fleets.”
YOU ASKED: My clients wanted to book their vacation in advance so I went ahead and booked their hotel; can I add a flight to make it a package when they are available?
MAXWELL SAYS: You definitely can add air to an existing hotel reservation, and the reservation will automatically update with package pricing to ensure you’re able to offer your client a competitive rate.
Start by retrieving your existing hotel-only reservation in VAX. Look for the “Modifications” tab under “Itinerary Tools,” and you’ll see the option to “Add Air.” Choose the option that reads “Flight + Hotel” from the “Package Type” drop-down and select the origin your traveler wants to depart from. In the Itinerary Summary, you will see the reservation is noted as “Modifications In Progress,” and you’ll want to select the “Original Itinerary” link above that note before proceeding to select your flights.
The system will pre-select the original hotel you had booked, but it’s good to verify the room category and details have remained consistent. Now that your modification is near completion, you may be required to apply an additional deposit or payment as a result of the changes made. Once you’ve applied payment, you can look for the green “Complete Itinerary Change” button to finalize the booking.
It is important to note that some conditions could apply to your original hotel booking that would require you to call the brand for assistance.
YOU ASKED: When I am locked out of VAX and I contact the VAX team, why can’t they unlock my account?
MAXWELL SAYS: Our team would love to be able to assist with credentials and access; however, it is up to the agency to manage its users. VAX is set up to provide security measures at both the agency and advisor levels.
Our advisor-focused security allows users to reset their password or utilize the “Forgot Password” link if their account is currently active. This allows them to maintain the security of their individual account. Agency owners and managers establish business relationships with the brands they are selling, which includes a financial stake in the relationship. For that reason, VAX is set up to allow them to control which
advisors can access VAX using their agency credentials. It is up to the agency manager to review each request for new credentials or to unlock credentials as the agency needs to determine if the advisor should still be accessing VAX under their agency.
If an agency owner or manager has been locked out of VAX, they need to contact the VAX Tech Support team. The Tech Support team will then ask for some additional information from the agency owner or manager to verify their identity and unlock their account.
We recently launched a new field within the Agency Profile under Account Settings that will allow an agency to list a contact email and phone number to display to their advisors in the error message if they are having trouble logging into VAX.
Have a question for Maxwell? Send it to us at training@ vaxvacationaccess.com and we’ll send it his way. Then check out the next issue of The Compass magazine to see if he answered it.
12. A water sport where participants don air tanks and flippers.
4. An ancient practice involving the mind and body.
1. The name for looking up at the stars and objects in space.
3. An outdoor pursuit featuring a low-to-the-water boat and paddles.
5. A form of outdoor recreation where participants sleep in a tent or trailer.
9. The observation of birds using binoculars, telescopes or the naked eye.
13. The name of an activity where people walk along trails or footpaths.
14. An outdoor aerobic activity using a bicycle.
15. A popular sport in which players hit a ball into a series of holes using as few strokes as possible.
1. A physical activity that involves moving through water using one’s arms and legs.
2. An outdoor meal that’s often depicted with a blanket and a basket.
6. The process of growing flowers, plants, vegetables and more, often in one’s backyard.
7. An outdoor sport that involves moving rapidly on foot along trails, sidewalks and parks.
8. A recreational activity where participants navigate powerful bodies of water using an inflatable vessel.
10. A hobby where participants jump from a plane attached to a parachute.
11. A hobby sometimes referred to as “angling” that involves casting from a boat or the shore.
Find the answers at vaxvacationaccess.com/ thecompasscrossword.
“Some
old-fashioned things like fresh air and sunshine are hard to beat.”
—Laura Ingalls Wilder
VAX VacationAccess has always had one ambition:
to make travel advisors’ lives easier and provide a platform for them to succeed. In no time, VAX became a household name in the travel advisor community, and as some may call it, their very best friend. Now boasting a community of 100,000+ leisure travel advisors, VAX has established its title as the award-winning leisure travel marketplace.
But you don’t have to take our word for it. We are proud to have won coveted industry awards for the many facets of VAX: our industry-leading booking engine technology, our marketing resources, our travel advisor education and even our presence in print. We’re always striving to give our travel advisor users the best and to keep our winning streak alive.
Travel Weekly Magellan Awards
Gold Award
Booking Interface
Education Program
Travel Agent Only Website
Marketing Website Overall
Marketing Campaign
Silver Award
Travel Agent Only Website
Marketing Campaign
Trip Planning
Booking Interface
Web Marketing/Advertising
Promotional Video
Educational Program
Association of National Advertisers (ANA) B2 Awards
Silver Award
Travvy Awards
Best Travel Technology Provider
Best Travel Agent Reservation System
Best Travel Planning Technology
Travel Weekly Readers Choice Award
Best Travel Technology Provider
Nexion Awards
Best Technology/Booking Tool
Content Marketing: Magazine (Print or Digital) Category
Power your agency’s social media and content marketing with ready-made social media images, memes and articles The time to travel is now and the time to connect with travelers is now Turn to VAX’s Travel Inspo Tool Kit to get the content you need to make those connections
https://www.vaxvacationaccess.com/toolkit
