East Valley Tribune Business - 12.06.2020

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east valley

Volume 3 Issue 21 Mesa, AZ

December 6, 2020

Famed chicken eatery eyes January opening downtown BY RUDY CAVAZOS Tribune Contributor

P

IN THE BIZ

opular Memphis-based Gus’s World-Famous Fried Chicken restaurant plans to open its �irst Arizona location in downtown Mesa, bringing its popular poultry to an area where development continues to grow. The restaurant has gained national notoriety for its crispy fried chicken and scratch-made sides that are freshly made for each order. Gus’s World-Famous Fried chicken currently has 30 locations nationwide. It has been featured on the Food Network and been named the “Best Fried Chicken in America” by Forbes. CEO Wendy McCrory said the company picked downtown Mesa for a reason: “It really has what I would call a good heartbeat.” She cited its current and projected growth and the area’s ability to still maintain a small-town charm. “It’s got a really small-town feel, yet in a very big city,” she said. “You can feel that things are happening, things are coming and that there is just a lot going on and appears to be in the stage of coming back around.” Downtown Mesa is on track for new residential and commercial properties, shops and restaurants, along with the new Arizona State University campus – all part of a revitalization plan that is moving rapidly. “We have a lot of projects, about 1,500 building units that are in the stage of eiPublic Notices ............... page 2 © Copyright, 2020 East Valley Tribune

ther approval or development,” said Jeff McVay, city manager of downtown transformation. Gus’s Fried Chicken established its roots more than 60 years ago in the small town of Mason, Tennessee, when a local carpenter named Napolean “Na” Vanderbilt and his wife announced they wanted to offer “fried chicken that could unite a community in an era of divisive racial attitudes.” Repeated praise in regional, Wendy McCrory, CEO of Tennessee-based Gus's WorldFamous Fried Chicken restaurant empire, sees downtown state and national publicaMesa as the perfect place to establish a beachhead in tions drew a lot of patrons – Arizona as she expands westward. (Special to the Tribune) including McVay. She eventually started a Gus’s World They had been experimenting with recipes in a tavern for several years, Famous Fried Chicken in downtown selling the chicken as sandwiches with Memphis in 2001 – and hasn’t stopped white bread. Despite numerous requests opening new restaurants since. “Bringing Gus’s Chicken to a new marthat they start a free-standing restaurant, ket, I think, is going to be a real hit… I the Vanderbilts didn’t have the funds. “However,” the company history states, don’t think there is any other concept “generous, chicken-loving locals offered out there that is like us,” McCrory shared. Before the expected opening in Januto supply them with the materials necessary to build their own restaurant. Na, a ary, Gus’s is planning a charity event. “We ask them to bring awareness to skilled carpenter, built the restaurant on a piece of land he and Ms. Maggie owned us opening, tickets are free of charge, and we end up donating all of our sales, on Highway 70 in Mason. “Maggie’s Short Orders opened its not just our pro�its, from that day back doors in 1973. The building still stands to that charity,” McCrory explained. “We today and still serves Na and Maggie’s hope that this interweaves us within the fabric of the community, which is very amazing fried chicken.” Lured by repeated praise in local and important to us. She also hopes to open a second Arinational publications, fans �locked to Maggie’s Short Orders – including Mc- zona location in Phoenix in mid-2021, Crory, who started working there on the explaining, “Our mission to bring people together one piece of chicken at a time.” weekends. (USPS 004-616) is published weekly

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