BUSINESS
MODERN LOVE New veterinary clinic truly cares for pets and their owners STORY BY CHRISTINA FUOCO-KARASINSKI | PHOTOS COURTESY OF MODERN LOVE
Modern Animal’s lobby is airy and bright. The Modern Animal in Playa Vista is scheduled to open in early 2022.
M
odern Animal is gearing up to introduce its “new kind of veterinary experience” to Playa Vista residents in early 2022. Chief Executive Officer Steven Eidelman says he founded the company after spending years in the industry. “A number of things stood out— critical problems,” says Eidelman, who founded the dog-tracking startup
18 18 PLAYA PLAYA VISTA VISTA DIRECT DIRECT || OCTOBER OCTOBER -- NOVEMBER NOVEMBER 2021 2021
Whistle. “The experience as a client was archaic. They had completely wacky technology, hospitality and the overall experience was less than desired.” Modern Animal, he says, improves the experiences of the pet owner and veterinary professional through better designed clinics, technology and communication.
“The mission of the company is to really, truly create the best place for people to work,” Eidelman says. “We want our employees to have a more fulfilling career and to sustain their career and practice great medicine.” Eidelman calls Modern Animal a “One Medical” model for the veterinarians, who are full time and receive equity in the company.