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Airpark News T h e

JULY 2012 • Volume 32 • No. 7

Back In Black

V o i ce

o f

t h e

A i r p a r k

B u s i n ess

S C O T T S D A L E

the

New Business

Scottsdale Airpark News

APPtitude

Think a mobile app won’t enhance your small business? Think again

C o m m u n i t y

f o r

3 1

Yea r s

JULY 2012

Remembering Scottsdale’s ‘Mad Men’ Fabulous Fourth & Summer Staycation at Fairmont Princess

+

How to Get the Most out of Yelp!

www.scottsdaleairpark.com

Martin Diamond

Vuria Creative Technology

Is the Deck Stacked Against Commercial Tenants?

Q: A: What do high-stakes poker and commercial real estate have in common?

In both, a lot of money is on the line, each takes years of practice to master, and those that understand the rules, nuances and success strategies are the most likely to succeed.

Here are seven rules that business owners, health care practitioners and corporate decision-makers should use to increase the odds of leasing space at the lowest rate, with the greatest concessions and the most favorable terms and conditions:

Steve’s

7

Rules for Tenants

1.

2.

3.

4.

5.

6.

7.

Become Fully-Informed (Price, Concessions, Urgency) Refuse to Pay “Market” or “Asking” Rates Negotiate Every Lease Term and Condition Establish a Budget for Rent … and Stick to It Keep Your Circumstances and Choices Private Never Agree to a Dual (read: Double) Agency Get Value from Your Half of the Commission

Is the deck stacked against commercial tenants? Only for the uninformed, unrepresented and underrepresented. I’ve written an article that discusses my seven rules and would be happy to send it to you. To get your free copy, please e-mail me at steve@crossrealty.com

Your Referrals are Appreciated!

A referral is sending someone you care about to someone you trust. I build my business by referral, so if you have a friend or client who is looking to lease or buy commercial real estate please pass along my name and contact information, or forward their information to me and I will reach out to them.

My Areas of Specialization: n n n n

Tenant and Buyer Representation Lease Renewals & Renegotiations Income and Investment Property Corporate Real Estate n Answers

For over 20 years, our goal has been to contribute to the peace of mind and success of people who have been referred to us for legal, personal problem solving and planning.

When you need it most, we will be there to represent you, your family and your business.

We want to be the firm best known for restoring the image of the lawyer and the law firm, as the trusted family and business advisor.

Real Estate | Business | Personal Injury | Divorce | Bankruptcy | Litigation

16427 North Scottsdale Road, Suite 300 |Scottsdale, AZ 85254 Hymson Goldstein & Pantiliat, PLLC is a Debt Relief Agency.

July 2012 Scottsdale Airpark News | 1

2 | Scottsdale Airpark News July 2012

July 2012 contents

33

Features 18 | The New Business APPtitude

45

24 | Getting the Most out of Yelp 36 | Airpark Welcomes First Child Care Center 38 | Making Massage Mainstream 45 | Scottsdale Polo Championships 62 | Meet Your Neighbors 66 | Housing Angels’ Short-Sales Solution 73 | Splish Splash into Summer at the Fairmont

18

Business Profile 30 | By The Numbers: Airpark contractor creates CRM tool

Views You Can Use 27 | Plane Talk: Scottsdale Airport’s summer plans

By Gary Mascaro, Scottsdale Airport 33 | Remember When: Scottsdale’s history of (m)ad men & women

By John Fudala, Scottsdale Historian 40 | Investments: Why don’t you have disability income insurance?

By Gavin Tolan, Williams Financial Inc. 43 | Scottsdale Healthcare News 54 | Social Media: Do small businesses really benefit?

By Eric Olsen, Fasturtle

73

58 | Realty Advisor: Rules of thumb for buying commercial real estate

By Stephen A. Cross, CROSS Commercial Realty Advisors

Departments 4 | Editor’s Note

57 | Professional Service Directory

6 | Business News

71 | Business Horoscope

44 | Tasty Bites

74| Business Directory

52 | Free Lunch

86 | Advertiser Index

47 | Dining Destinations

86 | Community Call

on the cover: Martin Diamond, Vuria Creative Technology Mark Susan Photography 1505 E. Weber Drive, Suite 119 • Tempe 602-451-0911 • www.marksusan.com

July 2012 Scottsdale Airpark News | 3

editor’snote 3200 N. Hayden, Suite 210 Scottsdale, Arizona 85251 Phone: (480) 991-9057 • Fax: (480) 348-2109 Website: www.scottsdaleairpark.com

App Appetite

Publisher Steve T. Strickbine

steve@scottsdaleairpark.com

A

lthough I purchased a “smart” phone, the thing ended up getting held back and has repeated grade 5 twice so far. (I deeply resent you, Verizon saleslady.) Every time I try to download an app, I get an alert warning me my phone has no memory for such nonsense.

Therefore, other than Yelp, I am virtually app free until I can drop this thing off at the junkyard when my contract ends next week. (You better not be blocking the iPhones, Verizon saleslady!)

However, my APPetite has been keenly whetted by the possibilities … the man on our cover assures me there is an app for everything, and he should know since he’s the one who develops app ideas for business owners and turns them into reality.

I remain skeptical, however. Where is the app that specializes in getting motorists from one side of the Scottsdale Airport to the other without a single U-turn or expletive? Huh? Where is the app that stops business owners from leaving defensive angry responses to negative reviews on Yelp? There really should be one, kind of like a lock on drunk dialing. I hear there’s an app for that.

As a near-constant Yelp user, it has always stunned me when a proprietor gets into a nasty public e-fight with critics. It’s a lose-lose situation. Nearly as amazing to me are those business owners who post no response whatsoever to negative reviews. Do they not know what the Internet is? Because folks, it’s not going away and neither are these review sites—Yelp being a major player. Reputation management online is, for better or worse, a task to be added to most business owners’ to-do list.

I think you’ll find our articles on apps and Yelp from a business perspective an enlightening read. As for me, I’m still waiting on that app that writes editor ’s letters—and one that keeps misinformed salespeople at bay. They might be out there. I wouldn’t know.

Kimberly Hundley, editor editor@scottsdaleairpark.com

Editor Kimberly Hundley

editor@scottsdaleairpark.com

CONTRIBUTING WriterS Joan Fudala Shanna Hogan Art Director Veronica Romero

veronica@scottsdaleairpark.com

Senior Ad Sales Executive Ann Boeding ann@scottsdaleairpark.com

Ad sales Director Zac Reynolds

zac@scottsdaleairpark.com

Senior Account Executive Lou Lagrave lou@scottsdaleairpark.com

Editorial Advisory Board Maryglenn Boals - MgBoals & Associates Beth Brezinski - Underwriter Beth Cochran - Wired Public Relations Steve Cross - Cross Commercial Realty Advisors Pat Dodds - Public Affairs Officer, The City of Scottsdale Rick Kidder - Scottsdale Area Chamber of Commerce John Meyer - Airport Property Specialist Kevin Newell - Hymson Goldstein & Pantiliat

Published monthly since 1981, Scottsdale Airpark News serves the fastest-growing area in Arizona. Scottsdale Airpark News is delivered to businesses in and around the Greater Airpark Area. ©2012 Scottsdale Airpark News.

For calendar and news items, the deadline for submission is the first of the month previous to the month you would like it to run. All submissions are handled on a space-available basis.

Unsolicited manuscripts, photographs, or illustrations will not be returned unless accompanied by properly addressed envelope bearing sufficient postage. Scottsdale Airpark News has made every effort to authenticate all claims and guarantees offered by advertisers in this magazine, however, we cannot assume liability for any products or services advertised herein. Copies delivered by First Class mail: $48.00 per year. The tradename Scottsdale Airpark News is registered. Reproduction of material in Scottsdale Airpark News in whole or in part without permission is prohibited.

AHS Publishing, LLC 4 | Scottsdale Airpark News July 2012

Bleed Area, May or may not be cut off during trimming.

7880 E. Beck Lane

14605 N. Airport Dr. ± 701- 3,968

SCOTTSDALE OFFICE PROPERTIES FOR LEASE ± 291 - 582 SF 7944 E. Beck Lane ± 402, 612, 1,012 SF 14809 N. 73rd Street ± 701 - 3,968 SF 14605 N. Airport Dr. ± 980 SF 7880 E. Beck Lane ± 1,122 SF 7916 E. Beck Lane ± 1,872 SF 7725 E. Redfield Rd. ± 2,280 SF 16161 N. 81st Street ± 3,023 SF 15879 N. 80th Street

± 5, 316 SF

7916 E. Beck Lane ± 1,122 SF

SCOTTSDALE WAREHOUSE PROPERTIES FOR LEASE ± 1,461 SF 7812 E. Acoma, O/W SCOTTSDALE HANGARS FOR LEASE ± 933 SF - 1,322 SF T-Hangars/T Hangars/T--

Shades, on Airport

7529 E. Greenway Rd. ± 5,521 SF

± 634 SF of Baseline Rd Frontage ± 6.6acres

± 2,016 SF

GEU

14605 N. Airport Drive, on Airport 7916 E. Beck Lane 15827 N. 80th Street, Unit 1 7259 E. Greenway 7944 E. Beck Lane 15035 N. 73rd Street 7880 E. Beck Lane

SCOTTSDALE HANGARS FOR SALE

SDL 6971 N. Glen Harbor

± 2,757 SF ± 3,920 SF ± 3,932 SF ± 4,408 SF ± 4,890 SF ± 4,900 SF ± 5,316 SF

± 11,393 SF ± 15,000 SF

Box Hangars, Prescott ±1,470 - 2,000 SF

PRC

15535 N. 78th St. ± 8,134 SF

15827 N. 80th St. ±11,393 SF

SDL

SDL

15827 N. 80th Street, Unit 4 15834 N. 80th Street

ADDITIONAL HANGARS FOR LEASE/SALE ± 1,470 - 2,000 SF Box Hangars, Prescott ± 1,804 SF Box Hangar, Glendale Airport ± 2,016 SF Box Hangar, Glendale Airport ± 3,569 SF Pass Pass--Through Hangar, Glendale ± 3,600 SF Phoenix Phoenix--Mesa Gateway LAND FOR SALE ± 2.6 acres ± 6.59 acres ± 23.59 acres ± 44.03 acres

7919 & 7947 E. McClain, Scottsdale Baseline near Greenfield, Gilbert Cooper & Queen Creek, Chandler Laughlin/Bullhead Airport

INVESTMENT/OWNER USER PROPERTIES ± 17,500 SF

7339 E. Acoma Dr., O/W Building

John Meyer • Beth Aerts • Aron Brow • Laureen Leston • Paige Harper July 2012 Scottsdale Airpark News | 5

Designated Broker

airparkbusinessnews Downside Risk Debuts Private Breakfast Club

Booths • Exhibits • Entertainment

SEE YOU AT THE LOVIN’ LIFE AFTER 50 EXPOS! The Lovin’ Life After 50 Expos offer a great opportunity for companies with a desire to reach the after-50 market to meet in person with their prospects.

Tuesday, October 16, 2012 Mesa Convention Center

2013 Expos: Monday, Jan. 7- Doubletree Hotel, Tucson Wednesday, Jan. 16, Mesa Convention Center Tuesday, Jan. 22- Sundial Recreation Center

Booth prices start as low as $495!

Sponsorships Available Toll Free: (800) 959-1566 Phoenix: (480) 348-0343 x401 www.lovinlifeafter50.com/expo

ReseRve Nowh!s

ot Limited Bo e Av a i l a b l

CALL TODAY!

6 | Scottsdale Airpark News July 2012

we want your news!

Downside Risk, a new restaurant that Send your Greater Airpark/North opened in June at The Shops Gainey Scottsdale business news to Village, announces the “D Club”—a private breakfast venue for members editor@scottsdaleairpark.com. only. The D Club will be open 7 a.m.-10 a.m. Monday through Friday and serve as a private breakfast business venue for its members. Management describes the D Club as “a monthly subscription that allows members to meet in a private setting, have breakfast, and relax in a private and comfortable setting.” Breakfast offerings include fresh fruit and juice, pastry, hand selected coffee and periodicals. In addition, the “Secret Mergers” room offers state-of-the-art presentation capabilities. Guests welcome.

Are you looking for a “cool,” economical way to get fit? Did you know there are fitness centers at all Scottsdale aquatic centers? It’s only $2 to drop in and work out. For hours and more details, call 480-312-2771 or visit www.scottsdaleaz.gov/sports/aquatics.

IBM is collaborating with Desert Mountain on water conservation. The community will use IBM analytics software on all six of its championship grade golf courses, reducing 10 percent of its water usage and generating 10 percent savings in energy costs related to water pumping and distribution.

Happy 70th Birthday to Scottsdale Airport!

Did you know Scottsdale’s first mayor Malcolm White was a Thunderbird II civilian flight instructor? Read 70 Things You Might Not Know About Scottsdale Airport at ScottsdaleAirport.com.

CCV’s New Pastor Is Former Quarterback

Christ’s Church of the Valley announced that Valley native and former NFL quarterback Travis Brown has been named the campus pastor for the church’s new Scottsdale campus, which will launch this August with Sunday services at 9 a.m. and 10:30 a.m.

The Scottsdale Campus, currently under construction at 19030 N. Pima Road, consists of two buildings that total 40,000 square feet, featuring an auditorium that can hold up to 750 guests and an adjacent youth ministry building to service children from birth through high school.

Brown said, “I believe with this multi-site model that we are working smarter as a church, and that we are going to make a huge impact in the Scottsdale area.” CCV is the largest non-denominational church in Arizona and the 10th-largest U.S. church overall, according to Outreach magazine’s 2011 rankings. More: ccvonline.com/Scottsdale.

continued on page 9

Hi! We’re new to your neighborhood.

When you’re in the area, stop by and say hello.

Serving All of Airpark’s Storage Needs Call Suzie at:

Call Diane at:

Storage West Gray Road

Storage West Airpark

7821 East Gray Road Scottsdale, Arizona 85260

13851 North 73rd Street Scottsdale, Arizona 85260

480-483-0088

480-991-5600

Suzie is a native Arizonan and recently engaged to be married. She has been with Storage West for four years and was promoted to Manager of the Gray Road location in February 2012.

Diane, originally from Connecticut, moved to Arizona in 1997 and loves the Valley of the Sun. She first joined Storage West two years ago and was recently promoted to manager at our Airpark location.

It’s Best in the West!

SM

 Air Cooled Units Available at Gray Road only  Ground Level Units Available  Boxes and Moving Supplies  Great Scottsdale Locations

visit online at www.fiatusaofscottsdale.com now lease a new 2012 fiat ®

500 PoP hatchback with 5-speed manual transmission

#1 toP safetY Pick

insurance institute of highway safety

199 $0 total due at staRt

$

Per Month

five or more available at this offer (1)

or qualified buyers may choose:

0.0% aPR financinG for 60 Months new 2012 fiat 500 sport, lounge, PoP or Gucci models (2)

fiat of scottsdale

16301 N. 78th Street • Scottsdale, AZ 85260 Phone: 1- 877- 624 -3431 Online at www.FIATUSAof Scottsdale.com

now available

Tax, title, license and $395 dealer doc. fee are extra. (1) Five or more at this offer. 42-month lease with approved credit through Ally. Not all customers will qualify.

Dealer contribution required. $0 down payment. $0 security deposit. $0 due at signing. $0 first month payment. Tax title, license and $395 dealer doc. fee extra. An extra charge may be imposed at the end of the term. See dealer for details. (2) Available on new 2012 FIAT 500 Sport, Lounge, POP or Gucci models. 0.0% APR in lieu of other offers when financing with approved credit through Ally. Not all buyers will qualify for this rate. $16.67 per $1,000 financed on 60 month term. Down payment amount varies. Tax, title, license and $395 dealer doc. fee are extra. Offers end 7/31/2012. © 2012 chrysler Group llc. fiat is a registered trademark of fiat Group Marketing & corporate communication s.p.a., used under license by chrysler Group llc.

All In-stock new 2012 RAM Laramie Trucks

$ 9, 250 Off MSRP If qualified for $750 Ally Finance Cash purchase for:

$10,000 Off MSRP (1) Available 0.0% APR On New 2012 JEEP

New 2012 DODGE

chALLENGER MSRP $25,920 / Mfg. Rebate $1,500 Dealer Disc. $3,425 / 5 or more avail.

New 2012 JEEP

WRANGLERS GRANd chEROkEE

20,995

$

Buy FoR: If qualified for $1,000 (3) Lease Conquest Cash buy for $19,995

24,995

$

Buy FoR: With approved credit (2) MSRP $28,615 / Mfg. Rebate $1,000 If qualified for $1,000 (3) Lease Dealer Disc. $2,620 / 5 or more avail. Conquest Cash buy for $23,995 Tax, title, license and $395 dealer doc. fee extra on all offers. Not responsible for typographical errors. MSRP does not necessarily reflect the price actually paid by customers. (1) Discount includes $4,250 Mfg. Customer Cash Back and $5,000 Dealer Discount. Must be qualified for financing through Ally Financial to receive $750 Ally Bonus Cash. (2) Limited term financing with approved credit through Ally. Not all buyers will qualify. Down payment may be required. See dealer for details. (3) To qualify must be coming off the lease of a Non-Chrysler group vehicle. Offers valid through July 31, 2012.

7801 E. Frank Lloyd Wright Blvd. • Scottsdale, AZ

www.AirparkDodgeChryslerJeep.com Chrysler, Jeep, Dodge and Ram are registered trademarks of Chrysler Group LLC.

ALMOST FULL...

COME SEE WHY

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To n y M a s i D E S I G N AT E D B R O K E R TO N Y @ P R I N C I PA L A Z . C O M

Building A

2,500 to 11,355 SF+/-

Building B

Fully Leased

Building C

Fully Leased

Hanger 1

1,360 SF+/-

Hanger 2

1,360 SF+/-

Q $13 SF Full Service Q Parking Surplus Q Airport Views Q On-site Management Q Award Winning Ownership Q Scottsdale Road / Kierland Amenities

480-710-7060 480-483-2323 (O) 480-287-9015 (F)

July 2012 Scottsdale Airpark News | 9

airparkbusinessnews

{Datebook { > Women of Scottsdale will meet Friday, July 20, for the monthly luncheon at 11:30 a.m. at The Westin Kierland Resort & Spa, 6902 E. Greenway Parkway. The luncheon is sponsored

by LifeScape Premier, and publications will be provided by Scottsdale Airpark News. More information and an invitation are available at www.womenofscottsdale.org. Reservations are required. > Scottsdale Chamber of Commerce hosts a breakfast networking event, A.M. Connect, 7:15 a.m.-9 a.m. Thursday, July 19, at Sam’s Club,15255 N. Northsight Blvd. Cost is free for members, $20 for guests. > Airparkers are invited to stop by and say hello to the new managers of Mutual of Omaha Bank at 7139 E Shea Blvd. The branch is holding a meet-and-greet (the mayor will be in attendance also) 5 p.m. to 7 p.m.

Wed., July 18. “Its always fun to get the local community together for some fun and networking,” said Henry Shweiri, community bank manager.

Jana Martin, a graduate of Paradise Community College, recently joined the Shea branch as assistant community bank manager.

How’s that patent application of yours coming along?

Are you kidding me? I took it to this major law firm. Would you believe they wanted to sock me 15 Gs just to file it?

What’s that?

You should have done what I did.

Took mine to Luther Law. They drew it up, filed it, no problem, everything solid for a flat $2,500.

Damn. You still got their number?

480.344.7745 www.TheLutherLawFirm.com

Patents, Trademarks, Intellectual Property, Trade Secrets.

Fully Professional. AV Rated. Sensibly priced.

10 | Scottsdale Airpark News July 2012

:: PEOPLE :: Uhrich Named MRPOA EXEC Director After serving McCormick Ranch Property Owners Association (MRPOA) in numerous positions over the past 15 years, Jaime Uhrich has been recently named executive director.

Along with overseeing daily operations, Uhrich will continue to implement a new level of communication to McCormick Ranch residents and businesses through social media and web information, which will better inform property owners of meetings, special events, due dates, board and committee openings, and project updates.

McCormick Ranch, Scottsdale’s first master-planned community, is entering its 40th year.

airparkbusinessnews

:: PEOPLE continued :: Equinox Payments announced that Patrick K. Hazel has been named chairman and CEO. Hazel has been a member of the Equinox Board of Directors since November. Equinox Payments, headquartered in the Airpark (8901 E. Raintree Drive) and formerly known as Hypercom USA, is a high-security electronic transactions solutions provider.

Daniel G. Wani is the new senior estate specialist for Wells Fargo Private Bank, working with clients to efficiently administer complex trusts and estates. Based in Scottsdale, he will also collaborate with a personalized team of financial advisors, investment managers, private bankers and trust officers to provide customized service. Wani joins Wells Fargo from Excel Capital Group.

GlobalMed has announced the addition of Steve Serbalik and Brad Schulz to its increasing employee roster. Serbalik will serve as GlobalMed’s in-house general counsel. Schulz, the former chief systems engineer for BNC National Bank, is GlobalMed’s new network services manager and will focus on positioning the company with a network infrastructure to support new cloud-based initiatives. Airparkbased GlobalMed is a real-time healthcare delivery system company that deploys medical data and images to the cloud, providing access anywhere.

ngdlaw.com

Please visit our new website

NUSSBAUM GILLIS & DINNER, P.C. ATTORNEYS AT LAW

Bankruptcy Law | Commercial Litigation | Construction Law | Corporate Law | Real Estate Law | Transactional Law

480.609.0011

www.ngdlaw.com

14850 N. Scottsdale Road, Suite 450

Scottsdale, AZ 85254

July 2012 Scottsdale Airpark News | 11

airparkbusinessnews

:: NEW & ON THE MOVE :: Columbia West Capitol has moved its offices to The Pinnacle buildings at 14624 N. Scottsdale Road, Suite 124, not far from its old locale in Kierland. The new space allows for enhanced client access and amenities.

IMS Medical Equipment recently moved to a new facility in the Scottsdale Airpark, at 8320 E. Gelding Road. CEO Michael Schubyn, M.D., said the company sells new and used equipment at fair prices. Inventory includes power treatment tables; autoclaves; chiropractic, podiatry and physical therapy equipment; cast saws; and hyfrecators. “All of our used equipment is refurbished and comes with a warranty,” Schubyn said. IMS has been in business for 9 years. More: www.podiatrysuperstore.com.

Precision Home Development, a custom home builder and remodeling specialist, moved to new larger offices at 7900 E. Greenway Road, behind the Scottsdale Quarter. Check out its new website design at www.PHDhomes.com.

Brightway Insurance, an insurance franchise, has announced plans to increase expansion to up to 68 stores in Arizona, including four in the Scottsdale area with up to 40 insurance agents. Brightway is now recruiting entrepreneurs and licensed insurance agents to be among its first Scottsdale franchisees. More: 877-893-1824.

New to DC Ranch Crossing, on the corner of Pima Road and Legacy Blvd., are: • Designer Shades, specializing in custom spray tanning and cosmetic teeth whitening.

• North Scottsdale KARVE Studio (July 2012).

• Desert Platinum Realty (July 2012), a boutique real estate firm, “provides the tools needed to achieve prominence in the marketplace through education, technology and training. The owners are Silverleaf residents and Silverleaf Club members, who “know the area and understand the lifestyle,” the firm announced. More: www. desertplatinumproperties.com.

New to the Shops Gainey Village, on the corner of Scottsdale and Doubletree Ranch roads are: • Downside Risk.

• Mariee Bridal has completed the expansion and relocation of their boutique to a larger space between Jazzy Yogurt and del Adora.

In June, BroadcastAZ opened a 2,000-square-foot HD digital broadcast facility at 10755 E. Cactus Road in Scottsdale to take advantage of the high concentration of breaking news from Arizona and nationally ranked Arizona public companies, according to the company. BroadcastAZ is capable of televising live high or standard definition signals via a dedicated high-speed video pipeline to an HD hub in New York City. The signal is then available to more than 200 major networks including ABC, CBS, NBC, Fox, CNN, ESPN and global networks. The company expects to hire 12 to 15 professionals in various sectors in the next year. More: www.BroadcastAZ.com.

:: PRODUCTS & SPECIALS :: Cactus Flower Celebrates with 40% Airpark Discount

Cactus Flower Florist, started in 1972 by local flower enthusiast Sharron Luoma, celebrates 40 years of success this summer.

This family-owned business began with one store on Scottsdale Road and Shea and has since grown to six Valley locations. Just for Scottsdale Airpark News readers, the florist is sharing a terrific discount to celebrate: Use the promocode AIRPARK through July to enjoy 40 percent off.

(The discount cannot be combined with other discounts or promotions, like Happy Hour.)

40% f of

OB Sports Golf Management recently announced the launch of a new Arizona summer golf package called Hang 10. For $285 plus tax, the package provides 10 rounds of golf (green fee and golf cart) at five OB Sports-managed golf clubs in the Valley: ASU Karsten Golf Course, Eagle Mountain Golf Club, Longbow Golf Club, Raven Golf Club - Phoenix and Tatum Ranch Golf Club. The package also includes 10 vouchers valid for $1 beer and 10 vouchers for 50 percent-off entrees in the club restaurants.

The heat is on and North Scottsdale-based Air Conditioning of Arizona is promoting a $49 Tune-Up Special. Info: 602-908-4441. continued on page 14

12 | Scottsdale Airpark News July 2012

July 2012 Scottsdale Airpark News | 13

airparkbusinessnews

:: PRODUCTS & SPECIALS continued :: Beamz Interactive, an interactive music and gaming product company in the Scottsdale Airpark, and PlayAbility Toys, a developer and marketer of toys and other products for children and adults with special needs, have partnered to develop and market special-needs and music-therapy products based on the Beamz laser controller technology. Beamz is currently in about 100 schools, institutions, hospitals, and foundations. The new Laser Band product ($299) will allow children and adults with even severe physical and cognitive challenges to create, record, and experience the joy of playing music. More: www.thebeamz.com/therapy.

:: KUDOS ::

Foley Among Top 100

COMPLETE HR OUTSOURCING SERVICES:

Scottsdale Healthcare Chief Medical Officer Mike Foley, M.D., is one of the top 100 physician leaders in the United States, according to Becker’s Hospital Review, a national healthcare trade publication. Foley became chief medical officer at Scottsdale Healthcare in 2008 after having served as medical director of academic affairs and chief academic officer for one year. Formerly, he worked in a perinatal practice and maintains a limited clinical practice in maternal-fetal medicine.

• Payroll • Tax Compliance • Workers’ Compensation

Recently the board honored Gaarth E. Saager with a dedicated lakeside bench for his “visionary guidance, community involvement and steadfast leadership” as executive director of McCormick Ranch POA from 1981-2011.

• Risk Management • Employee Benefits • GL, EPLI, Auto

“The Joint … the chiropractic place” is fast approaching its 200th franchise sold and was recently recognized as Hot Trends to Own in Franchising for 2012 by Entrepreneur magazine. The Joint’s number of franchises already sold represent a growth rate twice as fast as that of Massage Envy, which has a similar model, according to John Leonesio, who founded Massage Envy and was later hired as CEO of The Joint Corporation, founded in Tucson in 1999.

www.managestaffinc.com

Neil Chitel

Business Development

O: 602.431.8424 F: 602.431.9222 C: 602.405.7421 E: nchitel@managestaffinc.com 8950 S. 52nd St., Suite 409 Tempe, AZ 85284

14 | Scottsdale Airpark News July 2012

Steve LeVine Entertainment & Public Relations was recently awarded two Zonies on behalf of the International Special Events Society Arizona Chapter. SLE won Best Event Entertainment for its circus-themed New Year’s Eve event at W Scottsdale, and Best Festival/Fair/Event Series/Budget $50,000+ for Everything Kids Fest, a two-day family festival that took place at Salt River Fields at Talking Stick. SLE is headquartered at 7819 E. Paradise Lane in the Airpark.

Home/Office Biltmore Location :: KUDOS continued :: HENkel’s lam recognized as ‘positively powerful’

Pamela Lam, vice president of research and development at Henkel, was awarded the Positively Powerful Woman Award last month. The awards honor women who have made a global impact and categories range from spiritual to global leadership.

Lam was born in Vietnam and was one of the refugees known as “boat people” who came to America. Separated from her family at 16, she was placed into foster care in New York, going on to earn a bachelor’s and master’s in chemistry. Lam has become an accomplished executive with a track record of delivering innovation, and is responsible for product development of Henkel’s household brands like Purex, Soft Scrub and Renuzit. Pam has worked at Henkel for eight years, and previously worked in research and development at Unilever for 16 years. Henkel North America is headquartered in North Scottsdale.

Airpark-based Fasturtle recently won the American Marketing Association Spectrum Award in the category of Best Nonprofit Website for its work on the new Children’s Museum of Phoenix site. The AMA recognized outstanding marketing and advertising campaigns from across Arizona. Designer Amanda Sett’s contributions clinched the win, according to Fasturtle President Eric Olsen.

R-13 zoned, near corner of 24th St. and Camelback. Commercial, but tenant must reside on premises. Signage opportunities. 10,000 cars drive by per day. Separate office entrance. Upgraded living quarters with stainless steel appliances, granite counters and hardwood floors. $1000 per month.

Call Dave at (602) 317-0283 to arrange for private showing

Guardian 8’s device has been nominated for a “Security’s Best” award from the security industry’s professional association, ASIS. Guardian 8 received its first ASIS Accolade in 2011 for its first-generation device and was one of only 10 companies to earn the designation among a field of 70-plus nominees.

Guardian 8 CEO Steve Cochennet said, “Our latest innovation centers around the Layered Defense aspects of the security guard’s duties ... We’re anticipating an abundance of orders to develop in September and then to complete our order fulfillment in the fourth quarter.” The Airpark company has appointed a number of recognizable industry leaders to its board of directors, which includes Kathy Hanrahan, former president of TASER International, and Corey Lambrecht, formerly of Smith & Wesson. Hanrahan recently accepted the post of interim CFO.

Jerry Schwallier, president and CEO of Arizona Bank & Trust, announced in June that the bank intends to open a Scottsdale Airpark office at 7555 E. Redfield Road. The location will be the seventh office of Arizona Bank & Trust, with additional offices in Phoenix, Chandler, Tempe, Mesa and Gilbert.

The Airpark office is formerly that of Copper Star Bank, which had recently been operated by Stearns Bank. After remodeling and minor improvements the office is scheduled to open by September 1.

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July 2012 Scottsdale Airpark News | 15

airparkbusinessnews

:: GOOD WORKS ::

:: Property Matters :: Westcor’s Palisene Project Is No More

Remember the regional-mall site intended for Westcor’s Palisene project? The 112 acres of state trust land northwest of Scottsdale Road and Loop 101 is going back to the Arizona State Land Department for future auction, reports AZCentral.com. The state and Westcor agreed to end its 99-year lease, halting the developer’s plan for a mixed-use project and shopping center with retractable roof. That means the infrastructure Westcor was going to build for the area isn’t going to happen either. More: http://bit.ly/Mod7l2

CBRE recently completed the $79 million sale of MAX at Kierland, a 258,300-square-foot, six-story LEED office building at 16220 N. Scottsdale Road. The buyer was Canada-based Artis REIT. Tenants include Universal Technical Institute, APL Limited, Willis of Arizona Inc., Ameriprise Financial and Ryan Inc. MAX at Kierland was 90 percent leased at the time of sale.

Westwood Financial Corp. sold Sonora Village Shopping Center for $46.6 million to a local investment partnership. The 28.4-acre center on the southwest corner of Loop 101 and Frank Lloyd Wright Blvd. was developed by Pederson Group in 1996. Sonora Village is 84 percent leased with tenants that include Best Buy, Staples, Studio Movie Grill, Party City, Aaron Brothers, Chase and Wildflower Bread Co.

Whitestone REIT has closed on the purchase of The Shops at Pinnacle Peak, a 41,530-square-foot center on the southeast corner of Pinnacle Peak and Miller roads. The 76 percent-leased center sold for $6.4 million. “We have an immediate transformation plan… to add value with complementary neighborhood enhancements to the common area,” said James C. Mastandrea of Whitestone, which also owns Terravita, Pima Norte, The Citadel and Pinnacle of Scottsdale, in addition to Desert Canyon.

Scottsdale Republic staffers apparently aren’t looking forward to further traffic snarls the new Pei Wei Asian Diner may cause when it opens mid-September at 8700 E. Raintree Drive on the southeastern edge of the Kohl’s department store parking lot. In a recent editorial, reporter Peter Corbett, who has long worked from nearby offices, said, “One restaurant will not swamp the intersection but Pei Wei’s popularity is certain to make traffic worse.”

Glimcher Realty Trust (NYSE: GRT) recently announced that it closed on a $130 million term loan secured by Scottsdale Quarter. The term loan has a maturity date of May 22, 2015, and amends the former construction loan on the project that was due to mature later in the month. The amended loan has an average interest rate of LIBOR plus 2.7 percent per annum and the company executed an interest rate swap that will fix $105 million of the loan amount at an interest rate of 3.4 percent per annum.

16 | Scottsdale Airpark News July 2012

Cortney’s Place, a nonprofit day center for adults with physical and mental disabilities, is more than doubling its space near Scottsdale Road and Shea, from 2,500 square feet to 5,500. The old facility, which was intended to accommodate 15 students, is currently over capacity with 20. The new building will have room for up to 50, allowing the organization to expand its reach. The organization was able to afford the upgrade through private donors, fundraising, and grant writing. Founder and President Cindy Carpenter said Cortney’s Place is still seeking donations to help support the addition and new programs: cortneysplace.org.

Scottsdale Airpark Eagle Foundation is looking for volunteer and sponsors to transform a vacant lot near the Scottsdale Airport into a garden. Laureen Leston, foundation director, said about $350,000 is needed to develop and maintain a Sonoran desert refuge on the two acres northeast of Scottsdale and Thunderbird roads. Various sponsorships are available.

The bronze eagle statue “One With the Eagle” was recently rededicated on the property, which is owned by the city. Info: www. airparkeaglefoundation.org; 602-918-8808.

The 2012 Tour de Scottsdale, which attracts more than 2,000 cyclists from around the Valley annually, has been pushed back to the second week of October and is now set for Sunday, Oct. 14. The later date was set in hopes of providing cyclists some reprieve from the late Arizona heat. Both the 70- and 30-mile rides will launch from Market Street at DC Ranch and are open to the public. The purpose of the ride is to showcase the preservation work of the McDowell Sonoran Conservancy.

Registration is already open. Visit the Tour de Scottsdale on Facebook.

The Scottsdale Area Association of Realtors boasted a record attendance in May of over 800 supporters at the Scottsdale Center for the Performing Arts for the 7th Annual STAAR Night. This event is a Broadway-style ensemble stage show highlighting a different theme every year. All proceeds benefit “The Hutch Fund,” a charity set up by SAAR to help Realtor and affiliate members and staff who have experienced a crisis or catastrophe.

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Leads: New Area Business Licenses AAA Roadside Assistance 15509 N Hayden Rd Allegiant Technology 8149 N 87th Pl Andros Innovations 15955 N Dial Blvd Allegiant Technology 8149 N 87th Pl Andros Innovations 15955 N Dial Blvd Prizelogic 7702 E Doubletree Ranch Rd Diesel Doctors Inc 7333 E Butherus Dr It’s A Small World Preschool 15650 N 83rd Way Laser Away 15147 N Scottsdale Rd Noel Pereira Hair Studio & Spa 15551 N Greenway-Hayden Loop Hacienda’s Mexican Grill 32527 N Scottsdale Rd Abe’s Deli Restaurant 10050 N Scottsdale Rd Alwayson CRM 14354 N Frank Lloyd Wright Angelone Builders 15511 N 76th Artistic Attatudz! 7000 E Shea Blvd At Lash Dazzle Distribution 10620 N 71st Baison Bros 7900 E Thompson Peak Pkwy Cachet TTE 17200 N Perimeter Dr Dacor Mcdonald, 16413 N 91st St Fate Brewing Co 7337 E Shea Blvd Make N’ Law 8245 N 85th Way Market Street Kitchen 20825 N Pima Midfirst Bank 10725 N Scottsdale Rd Modern Girl 9771 E Sheena Dr More Cash Pawn Shop 10812 N Scottsdale Rd MyPilotStore.com 7432 E Tierra Buena Ln 105 Nomadic and Prozelogic 7702 E Doubletree Ranch Rd Orthopedics of North Scottsdale 10250 N 92nd St Powers & Hovore 14300 N Northsight Blvd Practicemax Inc 9382 E Bahia Dr PV Coin and Jewelry 8764 E Shea Blvd Rock-Pond Solutions Inc 8755 E Bell Rd Rustic Stuff Home 16495 N Scottsdale Rd Scottsdale Modern Dentistry 10260 N 90th St St Josephs Hospital & Medical 10752 N 89th Pl Starbucks Coffee #5327 15815 E Frank Lloyd Wright Wellfront 8406 E Shea Blvd World of Rugs 16451 N Scottsdale Rd This is a sampling of business licenses recently filed with the city of Scottsdale (includes licenses filed due to changed business entity or new location, so not all are new businesses). Service addresses are provided. 

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the

New Business

APPtitude

Think a mobile app won’t enhance your small business? Think again

18 | Scottsdale Airpark News July 2012

Story by Shanna Hogan Photography by Mark Susan

V

Vuria’s iPad rgan app for Alle 's inic allows a Cl tap patients to of on a photo and themselves ch pinpoint whi r thei aspects of they appearance to would like e data improve. Th both is used by ic the local clin rgan and by Alle e rv to better se and to the patient oducts enhance pr offered es ic rv and se ational rn te in e to th . community

uria Creative president Martin Diamond steps into the glass-walled conference room wearing beat-up jeans, Converse sneakers and two-day stubble.

“It doesn’t matter who I’m meeting, I’m like this or in a T-shirt,” Diamond says with a smile. “If I walked in wearing a jacket, they would be like, ‘This guy doesn’t know the Internet.’”

And Diamond certainly does know the Internet. this environment where people with no business, no For the past decade he has owned and operated Vuria company, no business plan, think they can just make an Creative Technology, a website design and mobile app app and if that app works, that’s their business.” development firm in the heart of the Scottsdale Airpark.

Unfortunately, these wannabee app entrepreneurs Diamond’s tech-trendy workplace—and wardrobe— are discovering that they are about two years too late to has remained informal over the years, one of the few the party. Today’s app market is already oversaturated constants in his evolving and wildly creative industry. with thousands of apps for nearly every conceivable use, Most recently, mobile applications for smart phones, including news, weather, banking, sports, games and tablet computers and other mobile devices have led shopping. to the biggest technology shift since the web, “There’s an app for everyDiamond says. “It’s like thing, there truly is,” Diamond 1999 all over again. Back says. “People come to us with then, it was like the whole great ideas, and we’ll go to the world was changing and app store and find 50 of them. It suddenly everything we did happens all the time.” was on the computer, using M o s t o f Vu r i a ’ s a p p s , computers in ways we never however, aren’t being develhad before. And now the oped for the public. Instead, phone has taken it to a whole they are designed to meet the new level. It’s the dawn of a specific needs of an individual new era.” business. They help compaWhile some companies nies do what they already do, remain unsure how mobile only more efficiently and in technology can work for them, the convenience of a mobile many who are comfortable in device. the tech arena are developing “We’re working with apps to market and grow their companies on how they businesses. can use a phone for their w Vuria apample of ho ex Skeptical that your business own processes—to manage an ck is ba ) ke a .com rybygauthier . “The brand does not ta rictive (www.jewel st st can’t benefit from a custom app? their own employees, re te fir si d, gn eb ize si w rd de ’s standa Gauthier ect from the amond. e x c h a n g e i n f o r m a t i o n plate with a website proj Don’t be too sure. generic tem ent Mar tin Di l, id ca es pi Pr proaches a ty a ria Vu itations of lution,” says F o rg e t a b o u t F a c e b o o k , and data, track sales and seat to the lim agement so content-man Amazon and Angry Birds. That’s orders,” Diamond says. public consumer stuff.

Working with a wide range of industries including Vuria Creative is developing some of the most intuitive health care, legal, travel and hospitality, Vuria has business apps around. developed a slew of individualized apps that can schedule appointments, create sales tools and maintain client profiles.

Business APPeal For example, Vuria recently developed an app for a With the recent emergence of mobile app technology, Vuria Creative has been attracting a new type of clientele. solar energy firm that allows contractors to digitally create “We have a lot of people come to us with ideas for the solar panel designs and compare the cost of their systems next great app,” Diamond says. “The app thing has created with the potential savings in utility bills.

July 2012 Scottsdale Airpark News | 19

“These are apps that no one will ever see, except the people who use them and get a lot of mileage out of them,” Diamond says.

“Now they’re carrying their company around with them in the palm of their hands.”

APPsolutely Airpark

Martin Diamond, president of Vuria Creative Technology

Another Vuria app assists a law firm’s clients in gathering insurance information if they are involved in a car accident.

“There are endless ways this gets better than a computer,” Diamond says. “It’s just a matter of every business being creative in figuring out how to use it.”

The app design process is highly collaborative. Clients come to Vuria with an idea and the developers guide them toward the best technology to fit their needs. After the design team creates the look of the app, Vuria’s developers build it. The process can take a couple of days or several months, depending on the complexity.

Diamond brushes the iPad screen with his index finger, flipping through the digital pages of an app Vuria recently created for BSM Consulting, an international health care consulting firm based in the Scottsdale Airpark.

“This is really cool,” Diamond says, as he demonstrates the app. “It’s probably one of my favorite ones.”

Last year BSM came to Vuria with the idea to design an iPad app for Allergan, a pharmaceutical company that manufactures the cosmetic treatment Botox.

During the collaborative process, the idea evolved from a digital replacement for Allergan’s paper forms to an interactive application that collects and stores patient information. Among other things, the app allows cosmetic-procedure clients to tap on a photo of themselves displayed on the

iPad and pinpoint which aspects of their face they would like to improve.

The final product and Vuria’s input greatly exceeded expectations, says Derek Preece, principle and senior consultant of BSM Consulting.

“They were instrumental in several areas to figure out how the content could be enhanced using the characteristics of the iPad,” Preece says. “They brought the application to life and figured out how to make it as simple as possible for us and our clients.”

While many businesses have been quick to adopt a mobile web presence, the medical industry has been somewhat reluctant, Preece adds. Less than half of all doctors keep digital records. The ease and convenience of these types of apps has the potential to one day transform the medical field.

“We don’t know if it will be a big hit yet,” Preece says. “But by the feedback we’ve gotten, it seems people are pretty impressed. They like the high-tech way this works. Time will tell if a lot of practices will use it or not.”

America’s second-largest solid waste management company approached Vuria about a custom app to improve employee efficiency. Republic Services, which is based in the Airpark, contracted with Vuria to build four apps, one for each division.

The app connects all Republic Services’

Vuria’s Creative APPmosphere

By Shanna Hogan

Photo by Shanna Hogan

feet. The conversation is lively, as they discuss everything from the A red, crushed velvet curtain hangs along the back wall of company softball team to coding on the latest app. the client lounge inside the offices of Vuria Creative. The room is “Our development team is different than a lot of places I’ve furnished with a zebra striped rug, a white leather couch, and a worked, in that we’re all very tight together. We work together, we monitor displaying a psychedelic ’70s light show. bounce around a lot of different things,” says The hip space lends a glimpse into the Chris Ayouv, a senior developer with Vuria. “It’s business atmosphere of Vuria Creative.

“It’s a social, fun, dynamic environment,” really collaborative. It’s a good environment to be in.” says Martin Diamond, Vuria CEO. “We have For Ayouv, it’s an exciting time to be in the a good culture—it’s lively, energetic.”

Diamond, who has a background in marapp business.

“Everything is getting more mobile all the keting, credits this dynamic with attracting and keeping the most talented designers time,” he says. “Everyone wants an app; everyone wants to be connected to something all the and developers in the industry. time.”

“From the designers to our programmers, I just try to hire the best people we Aside from the mobile division, over the past 10 years Vuria has launched thousands of can find,” he says. “I’ve always been willing custom-designed websites and Internet marto do whatever it takes to bring in and keep keting campaigns for a range of industries that the best talent in town, and I think our work include construction, e-commerce, education, reflects that.”

Just outside the client lounge is an health care, telecommunications and travel.

Vuria doesn’t use templates in its designs, amorphous room where more than a dozen which opens up a world of artistic options, desks face one another—no walls, no dividChris Ayouv, a senior developer with Vuria, enjoys the ers. It’s the workspace of Vuria’s designers Diamond says. Instead of having the intensely collaborative environment at work. boxy look of most business websites, Vuria’s and developers.

Internet creations are more unique and vibrant, helping clients On a recent Wednesday morning, most of the employees are build memorable brands and ultimately increase revenue. dressed in cargo shorts and jeans; a few walk around in stocking

20 | Scottsdale Airpark News July 2012

Brilliant Business Apps

Ten downloadable apps to increase your small-business productivity.

Square

What it does: Processes credit card transactions and stores records electronically.

Cost: 2.75% per transaction www.squareup.com

Hours Tracker

What it does: Keeps track of time and earnings at an hourly job.

Cost: $3.99 www.hourstrackerapp.com

Evernote

What it does: Allows users to store, organize and share photos and voice notes; Assists entrepreneurs with keeping track of their ideas.

Cost: Free www.evernote.com

Jump Desktop

What it does: Offers users the ability to control their desktop remotely.

Cost: $19.99 www.jumpdesktop.com

OmniFocus

What it does: Task management assistant to organize daily agenda.

Cost: $19.99-$39.99 www.omnigroup.com

Flight Track Pro

What it does: Travel tracker for airline passengers to review their itinerary; the app alerts flyers to delays, cancellations and alternative boarding plans.

Cost: $9.99 www.mobiata.com

Scanner Pro

What it does: Instantly transforms a mobile device into a multi-page document scanner that can capture electronic copies of invoices, business cards and signed documents.

Cost: $6.99 www.readdle.com

Dragon Dictation

What it does: A voice transcription program with the ability to share messages via email and Facebook.

Cost: Free www.dragonmobileapps.com

Pocket Resume

What it does: Instantly creates and sends your resume from a mobile device.

Cost: $2.99 www.pocketresume.net

Go To Meeting

What it does: Attend online meetings, view slide presentations, spreadsheets and reports from a mobile device.

Cost: Free www.gotomeeting.com

employees and creates a daily, weekly and monthly itinerary of their duties.

“This is a really straightforward, simple app that just has a lot of use for them because they have people and reps all over the country,” Diamond says.

With every app Vuria develops, part of the challenge is meeting the unique needs of the business while keeping the design as simple as possible. The results are personalized programs that can’t be purchased anywhere.

“What I love about this process is you’re figuring out the best possible thing for everybody to use,” Diamond says. “Through that exploration phase, we get so entrenched in it, and all of a sudden it’s like nothing you’ve ever seen before.”

When Vuria launched, Diamond began with a few clients and fewer than 10 employees; the company now employs 27. As the technology continues to advance, and more businesses realize the power of mobile apps, Diamond expects his business will continue to expand.

“When mobile came around, it took a little while for people to realize what was in play.

It was foreign to most people—a phone was a phone back then,” he says. “There’s definitely a lot of uncertainty for businesses, and they’re just starting to figure it out.” 

“They’ll stand behind us” Jeff and Diane Starkweather, Starkweather Roofing Alerus Bank & Trust Commercial Banking Customer

“With their Midwest roots, Alerus Bank & Trust has a ‘we’re here to take care of you’ mentality that you don’t find in other banks. We finally feel like we’re working with a partner, not just a banker.”

Read the Starkweather Roofing story—and others—at alerusbiz.com.

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July 2012 Scottsdale Airpark News | 21

July 2012 Scottsdale Airpark News | 23

Getting the Most out of Yelp

By Kimberly Hundley

S

omewhere, someone is talking about your business.

And if they’re doing it on Yelp, you have an opportunity to join the conversation or at least monitor what’s being said.

Love it or hate it, the online consumer-review site is a go-to resource for an increasing number of users, many of whom now access Yelp from their mobile phones while out looking for goods or services.

24 | Scottsdale Airpark News July 2012

Anyone can create a business profile, which is then open to reviews.

The folks at Yelp are working to get the word out to business owners to claim those profiles. Not only is the process free, fast and easy, it unlocks several tools, including the ability to respond to reviewers privately or publicly.

“A lot of times business owners don’t know they can claim their profile for free,” says Lindsay

Billy and Christina Kavanagh say Yelp’s reviews gave Scottsdale Salad Co. a jumpstart when the restaurant opened in February.

Fosse, Yelp Scottsdale community manager. “They get a lot out of it.

They can enhance their profiles, upload photos, lock in their hours of business and make sure all the information is accurate.”

Many people think Yelp is only for restaurant reviews, but only 22 percent of the site’s content is dedicated to dining, according to Yelp’s statistics. Another common myth is that most reviews are negative. The truth, according to the company, is that 80 percent bestow three stars or higher.

“It does really help my business a lot. Yelp is the ultimate wordof-mouth tool,” says Michael Cady, owner of RedSeven Computer Repair in North Scottsdale.

A longtime Yelper himself, Cady set up his own business profile a few

years ago. “It works really good as long as you don’t upset anyone. It can be bad too—brutally bad. For some people, it can make or break their businesses, especially restaurants, because it’s so subjective.”

RedSeven has amassed 37 reviews with a rating average of five stars—the highest possible. Not many business owners can say the same. Cady works at it, and he has a couple of tips for newbies. The first step, though, is to sign on.

“Small businesses—especially servicetype people—you need to get all over that,” he says. “I have a friend who is a handyman and he basically makes his living from Yelp. He gets two to three calls every single day from it.”

One of the free tools available to business owners is “Yelp deals,” the ability to offer a cash-value discount or coupon on their profile pages, which users can purchase with a credit card. The deal can be stopped or started instantly with an email, and Yelp keeps 30 percent of the transaction.

Cady regularly uses the deals to drive business to the store as well as encourage reviews. Not only are regular Yelpers more prone to write reviews than those who aren’t registered users, he says, the Yelp website automatically sends them a reminder email to do so.

When Billy Kavanagh opened The Scottsdale Salad Co. on Northsight Boulevard in February, several clients wrote Yelp reviews. “That has been very, very positive,” he says. “The exposure we got with that alone, it really helped us with business.”

Try a Google search for “Scottsdale Salad” today, and the name of Kavanagh’s restaurant shows up in seven of the first 10 results—the first result being his website, followed by his Yelp review page.

That wasn’t the case a few months ago.

“We were seven or eight pages back,” says Kavanagh. “We didn’t spend any extra money to move position on the search engines. We did it organically—because of Yelp, we pushed ourselves way up.”

Not all of Kavanagh’s reviews were positive, a scenario that business owners should anticipate and plan for. Posting a defensive response beneath a negative review rarely has the desired result, says Cady.

“You might want to punch somebody for a negative review, but you can learn from it,” he adds. “People feel safe in that forum to say what they are really thinking, so you can really find out how you are doing.”

Don’t Lose Your Cool

By Darnell Holloway, Manager of Local Business Outreach, Yelp While not a common occurrence, several recent news stories highlighted situations where business owners used social media to lash out at dissatisfied customers. We won’t rehash those stories here, but it’s important to note that this approach often results in unwanted publicity for the business involved—see Barbara Streisand.

We know that negative reviews can sting, especially after dealing with a difficult client or customer. But instead of unleashing your frustrations on the reviewer, take a step back, take a deep breath, and reflect on some other, more productive ways to respond.

Now more than ever, consumers are likely to share their experiences—both good and bad –with others online. With that in mind we’ve outlined five steps to success for managing your reputation:

1. Start with great customer service Generally speaking, most successful businesses place an emphasis on making sure their customers feel great after they walk out the door. A recent Forbes article noted that with the popularity of social media, business owners should “treat their customers as if they were newspaper reporters.”

2. Stay cool If you find yourself getting too emotional over your reviews, you may not be the best person to respond. Try appointing an office manager, or employee you trust as the point person to manage your online reviews. Also note that if you see a review written by someone with an “orange head” and no friends, it may not be worth losing sleep over. Consumers on Yelp naturally gravitate to reviewers who have an established presence, and that’s generally where your time is best spent, too.

3. Respond diplomatically Use Yelp’s free review response tools to join the conversation about your business. You can respond privately or publicly, but always take the high road. If you feel like a review goes against our terms of service, you also have the option of flagging it for evaluation by our user support team.

4. Implement feedback Online reviews can help savvy business owners figure out what they’re doing well, and what they can improve on. We’ve met with several business owners who go over Yelp reviews with their employees during staff meetings, and implement constructive feedback accordingly.

5. See step number one Yelp is about connecting people with great local businesses.

If you consistently put your best foot forward, people will notice!

Reprinted with permission from the Yelp blog for business owners; https://biz.yelp.com/blog/dont-lose-your-cool.

Kavanagh agrees. “I check the reviews every couple of days. When you get feedback, whether it’s positive or negative, it’s feedback. And if you’re a big boy or girl you can stomach what people say about you. You can ignore it, or you can choose to respond to it. We’ve chosen to address it in a public forum.”

A former vice president of sales for Zales jewelry and other retail companies, Kavanagh says experience has taught him to admit “when we goof up” and respond publicly so would-be clients can see he cares enough to make it right. Cady prefers to contact the rare disgruntled customer privately.

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July 2012 Scottsdale Airpark News | 25

Help Wanted

Yelp opened an office in the Scottsdale Galleria center only two years ago, and already the employee count is up to 415. “We’ve had a massive amount of growth, and we are hiring like crazy and looking for good candidates,” says Lindsay Fosse, Yelp Scottsdale community manager.

Most of the jobs are in sales and account management, and recent college graduates are encouraged to apply. A part of the reason Yelp selected Scottsdale for an expansion office is the nearby talent pool and the city’s proximity to the home office in San Francisco, says Kristen Whisenand, public relations manager.

Management has created a fun, exciting and energy-filled environment in Scottsdale, according to Fosse. Music plays over

the loudspeaker throughout the day, salespeople ring a gong when they close a deal, and the game room includes such diversions as shuffle board, ping pong and the video game Rock Band. As for snacks, the kitchen is fully stocked with everything from Red Bull to vitamin water, and deli meats to healthy munchies.

“One of our colleagues [in San Francisco] realized it was healthy for people to take 15-minute naps or breaks throughout the day, and we just added a relaxation room,” Fosse says. Along with massage chairs, employees enjoy onsite iPod docks, couches, scented candles— and when working, cordless headsets that allow them walk around when on the phone.

Reviewed Businesses in Every Category Yelp Public Relations Manager Kristen Whisenand said Yelpers appreciate getting a response of some kind and knowing a business owner is paying attention—which is a good reason for proprietors to claim their profiles.

“They can join the conversations that are happening online,” she says. “At the bare minimum, at least unlock [your profile] and make sure the information is correct.”

And though Yelp has focused its website on business-to-consumer transactions, the scope could widen one day, meaning B2B businesses will also be able to engage on Yelp.

“The best advice we have now is to be an early adopter,” Whisenand says. “Go on there and claim your page. As Yelp continues to grow, we’ll develop more tools.” 

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26 | Scottsdale Airpark News July 2012

planetalk

Scottsdale Airport’s Summer Plans

S

ummer is Scottsdale Airport’s off-peak season. While we see a dip in airport operations (arrivals, departures and over flights) during the summer months, airport staff is still busy at work. At the airport, we’re using our summer “break” to do some small construction updates and get ready for the busy (and much cooler) months.

Here’s a quick update of what is happening at

By Gary Mascaro, Scottsdale Airport: Scottsdale Airport This summer we are improving signage near the airport terminal in hopes of making it easier for you to get to your final destination. New monument signs with our recently updated logo, updated directories and interior signage will all be in place later in the fall.

I am excited to let you know that this year’s Scottsdale Air Fair will be hosted by our very own Zulu Caffe, which is located inside the airport terminal. The Scottsdale Air Fair generates enthusiastic audience involvement, which provides a unique and cost-effective marketing opportunity for companies helping to sponsor this community event. If your company is interested in becoming a vendor or a sponsor, stop into the restaurant for more information.

Last month we said goodbye to Kate O’Malley, aviation planning and outreach coordinator, who moved with her family to Colorado.

Since this position is critical for the airport, I’m glad to report we have already filled the vacancy. Please After finding out that the Scottsdale Air welcome Sarah Fair was canceled, the owner of Zulu Ferrara! Sarah has Caffe at Scottsdale Airport offered to been with the city host the event Nov. 3-4, 2012. Dee Dee of Scottsdale for Maza will work with Sound Lighting FX 17 years and spent on production. The city supports this most of her time in the communications community event and has volunteered to division. Sarah will provide in-kind services to the Zulu Caffe. be in charge of all outreach and public information for the airport. If you are looking for a speaker for your community group, please feel free to contact her at sferrara@ scottsdaleaz.gov or by calling 480-312-8482.

I look forward to sharing more information about everything happening at the airport the next time I write. 

Air Fair Plans Are Back!

Gary Mascaro is Scottsdale’s aviation director. Reach him at gmascaro@ scottsdaleaz.gov or 480-312-7735.

July 2012 Scottsdale Airpark News | 27

Airpark Welcomes First Child Care Center

I

t’s A Small World (ISW) Preschool and Child Care Center has come to the Scottsdale Airpark. The new state-of-the-art center is located inside of the Impact Church, just east of the Scottsdale Airport runway on 83rd Way and not far from Costco on Hayden Road. The center opened the last week of June.

Owner and Regional Director Danielle DeSano-Smith and Arizona Director Emily Rogers say they are thrilled to serve the families who live and work near the Airpark. It’s a Small Word began in Michigan—where it still thrives. DeSano-Smith sees the move of her Arizona location from Cave Creek to the Scottsdale Airpark as full of possibilities.

“Our new space enables us to expand our program as well as provide care for infants and toddlers.

We are also really excited about the general atmosphere and indoor play Arizona Director structure,” she says.

Emily Rogers Creating its own play-based curriculum based on developmentally appropriate practices and child development research, the ISW philosophy is that children should be able to enjoy learning, and to learn at their own pace in a safe and nurturing environment.

“It’s our job to provide your children 1:03 withPMthe loving and nurturKLAP_Q2-12_NA.pdf 1 6/21/12

ing relationships that help them to feel safe, and to develop the initiative to explore their environment,” says DeSano-Smith.

What does the environment consist of? Freedom of movement, child-accessible activi­ties and materials, highlighted stations called “centers” where the children can focus on teacher-selected (but child-inspired) experi­ences, open-ended activities that encourage creativity and critical thinking, and the space and time to really develop the children’s “work,” says DeSano-Smith.

ISW serves children aged 6 weeks to 12 years. Programs range from year-round care for young ones, to after-school care and summer camp.

Tuition discounts are offered to local corporate businesses, with already highly competitive rates in place. The center also features an indoor jungle gym area and outdoor playground to ensure that children receive an adequate amount of motor time through Arizona’s toughest summer heat.

The Beginning

It was in 2011 that It’s A Small World ventured out and opened up an Arizona location in Cave Creek. DeSano-Smith joined with director Rogers at that time and found they had similar backgrounds in child development philosophies. Rogers has more than 10 years of experience in child care and is passionate about working with both children and families. Together they discovered the need for quality and personable child care in the North Scottsdale area, which is why they decided to relocate from Cave Creek.

It’s a Small World 15650 N. 83rd Way (inside of Impact Church) Hours: 6:30 a.m. to 6 p.m., Monday through Friday, year round. Programs range from day care to after school care and sum­mer camp.

For more information, or to schedule a tour, call 602-402-2810 or email the Arizona director at emily@smallworl­daycare.org More: www.smallworlddaycare.org

Noting that they anticipate a business growth spurt in the new center, Rogers makes it clear they don’t want to get too big.

“I can promise that my staff and I are sincerely dedicated to working together to provide one-on-one quality care to each child in our facility. We really enjoy the personal aspect of knowing the children and families, and wouldn’t want to change that” says Rogers.

DeSano-Smith opened the original It’s A Small World as an in-home child care facil­ity in 1992, providing a summer camp program for school-age children. She quickly realized the need for quality infant and toddler care in the community and remained open to offer a year-round program. 

28 | Scottsdale Airpark News July 2012

July 2012 Scottsdale Airpark News | 29

businessprofile

Raisanen Family Does Business

‘By The Numbers’ Airpark contractor creates own CRM tool

by David M. Brown

T

en years ago, Warren Raisanen of Airpark-based Trades Unlimited was searching for a system that would tell him which of his home-improvement company’s sales reps were effective and which were not. He also wanted a robust “customer relationship management” tool to optimize his prospecting, marketing and sales, and to help retain existing clients.

“I searched hundreds of the off-the-shelf CRM software packages and found nothing that would give me the crucial data I needed, so I created my own,” says Warren.

At first, he used a modified version of Microsoft Access-based software, hosted on his server, to track the processes and costs of converting leads to customers. The tool was for his use, and not for sale.

But after finding there was a market for it, he expanded the concept a few years later, contracting with a programming company to develop the final product: By The Numbers.

Measure of Happiness

By The Numbers also gave Warren other tools he required, including the capability of gauging existing customers’ satisfaction and coordinating his employees’ performance and job happiness.

The new enterprise came none too soon: Warren’s company would require every marketing edge as recession-strapped clients started postponing their remodeling and roofing plans.

His brother, Randy Raisanen, began using By the Numbers for his company, Noraxon U.S.A. Inc., a specialty medical-devices company he founded in the Airpark in 1994.

Prior to that, in 1984, Randy had started his first Airpark company, SunVek. Then Randy’s son, Todd Raisanen, began using the application for his remodeling business, TraVek, also in the Airpark.

Todd explains that when a lead comes in, he enters all the information he can into the system—name, address, project type, where the prospect heard of TraVek, and other details.

The lead is then assigned to a salesperson, who becomes responsible for converting it.

“If the lead becomes a sale, then we hand it over to the production team, who uses the system as a management tool,” Todd says.

“We can track the timeline, schedule, materials and warranties from the system. We also have internal tracking capabilities that allow us to measure employee performance over time.”

And, he adds, the system does more than improve productivity and efficiency. “We are

30 | Scottsdale Airpark News July 2012

able to capture definitively our successes and failures to guide us into the future.”

Word began to spread about the software.

Warren’s sister, Susan, general manager for

By The Numbers, recalls the first inquiry.

Warren was working with a manufacturer on co-op advertising, and the company’s marketing person asked how his advertising was working. Warren showed the amazed rep reports on his laptop. “He told her that he had the software built to give this kind of report, and she asked if he’d consider selling a copy of the software,” Susan says.

The software provided strong negotiating leverage for Trades Unlimited as well as TraVek. “Marketers realized that Warren, Randy and

By The Numbers Description - Analytical lead, sales & marketing tracking CRM software Founder - Warren Raisanen, owner of the home-improvement company Trades Unlimited, packaged the software in 2008. Raisanen is also host of HouseTalk on News Talk 960 KKNT, airing 8 a.m.-10 a.m. Saturdays.

Office - 7641 E. Gray Road, Scottsdale Contact - 480-652-9212; info@getbythenumbers.com; www.bythenumberssoftware.com

Todd were not interested in throwing money down the big black hole—and that anything bought would be measured,” Susan says.

Noting the rising interest in their product, Warren, Randy and Todd profession-

Warren Raisanen, owner of Trades Unlimited, couldn’t find a CRM tool that met his needs—so he created his own.

ally packaged the software in 2008, as a bad economy deteriorated into the Great Recession. “The main impetus driving Warren to get something developed was that times were getting tougher, and he knew he could not stop advertising,” Susan says. “He just needed to know where, what and how to advertise.”

The Right Tracking

Although there are many CRMs available, no other provides small- to medium-sized businesses with comparable analytical tools, according to the Raisanens.

“There is nothing else that brings all those numbers together to get the main numbers you need in knowing for sure whether or not your salespeople and marketing are effective, where they are effective, where they are weak,” says Susan.

The typical user fee is $25/user/month, based on a typical 10-user system, so $250/ month is the average cost. For fewer users, a company would pay a little more. The one-time cost of setup and training has typically ranged from $500 to $750.

Valley customer David Greer, principal of Mesa-based Northwind Mechanical, has been using By The Numbers for about six months.

“It has helped us to organize our customer base and keep better track of our sales leads,” says Greer. “By The Numbers is definitely an asset to our business and has paid for itself many times over.”

Since bringing the product to the public, By The Numbers has grown from an initial user base of two to more than 30 nationwide.  David M. Brown is a Valley-based writer (www. azwriter.com).

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rememberwhen

Scottsdale’s History Is Full of

(M)ad Men & Women W

ith a tip of the hat to Mad Men’s Don Draper and advertising crew, Scottsdale has had its own share of promotional gurus and creative genius throughout history.

First and foremost in our advertising heritage was founder and namesake Chaplain Winfield Scott. He was initially invited by the Phoenix Chamber of Commerce in 1888 to come to the Salt River Valley from his U.S. Army post in San Francisco. Phoenix business leaders had heard of his promotional acumen for encouraging settlement of the western states and territories, and wanted to see if he would specifically mention the Valley in his travels and talks.

He liked what he saw, and after establishing his ranch in what is now downtown Scottsdale, he constantly trumpeted the attributes of Scottsdale for farming, ranching, restoring health and visiting or living in year-round sunshine. When he harvested a variety of crops on his land, he took baskets of peanuts, raisins, citrus fruit and vegetables to reporters at The Phoenix Herald, scoring free publicity for Scottsdale.

Malcom White

Scottsdale High grad, Thunderbird II Airfield civilian flight instructor during World War II and entrepreneur Malcolm White also deserves special recognition in advertising Scottsdale. He is credited with coining the post-World War II slogan that put Scottsdale on the map—“Scottsdale—the West’s Most Western

Collage of early Scottsdale ads

Town.” Walking the talk, White and other post-war merchants redesigned their storefronts to reflect a Western motif, and pooled their dollars to publish the town’s first tourism maps, street signs and advertising.

In his role as the town’s first mayor after incorporation in 1951, White greeted countless tour groups and visiting dignitaries to promote Scottsdale for its Western charm, arts and crafts district, shopping, climate and booming resort industry.

By Joan Fudala

hite Malcolm W ottsdale Sc y es rt (cou ber of Area Cham ce) Commer

Raymond Rubicam

World-renowned advertising executive Raymond Rubicam selected Scottsdale as his home in 1948 when he retired as co-founder of New York City advertising agency Young & Rubicam. Not one to settle for years of playing golf (although he did play the game well), he plunged into local civic life, serving as a founder of the Paradise Valley Country Club and the Paradise Valley Improvement 1950s Scotts dale Area Chambe Association (credited with devising the one r of Co m merce ad home per acre zoning concept), and served on the boards of the American Graduate School of International Business, Scottsdale Chamber of Commerce and other local organizations. His wife Bettina, a former Broadway star, and became a leader in the promotion of using phonetics in early childhood reading education.

From ‘Lingering’ Summers to Flying Tires

Here are more bits and pieces of Scottsdale’s advertising history: Arizona – The State Magazine, published circa 1910s-1920s by the Territory, then state of Arizona, carried Scottsdale’s first ads. They promoted land sales and the great opportunities for farming, ranching and establishing citrus orchards.

July 2012 Scottsdale Airpark News | 33

rememberwhen One of the first ad slogans used to promote Scottsdale tourism was that of the Ingleside Inn, established in 1909 between Indian School and Thomas roads and the Cross-cut Canal. The slogan was, “Where Summer Loves to Linger, and Winter Never Comes.”

The 1925 Arizona State Business Directory listed Foster & Kleiser Company/Al G. Smith manager, as perhaps Scottsdale’s first advertising-related company. It specialized in “outdoor advertising and poster displays.”

Scottsdale’s handful of businesses had few venues for advertising before World War II—the Phoenix newspapers, a few billboards, the phone directories and promotional gimmicks like calendars. Scottsdale and its businesses weren’t big enough to warrant advertising on the new medium of radio (KFAD/KTAR was the first local station in 1922).

In 1929, Paul Galvin invented the first radio that could be installed in automobiles. Radio advertising became a hot new medium. His company, Motorola, which branched out to develop many forms of communication, located a major division in Scottsdale in 1957 and helped transformed the farm town into a city. Galvin’s widow Virginia Galvin Piper is Scottsdale’s beloved late philanthropist, whose Charitable Trust continues to support local organizations.

Tom Chauncey, a founder of KOOL-TV in 1953 with cowboy legend Gene Autry, was a national figure in promoting early adaption of television, for news, programming and advertising.

He also raised prized Arabian horses at his ranch on Scottsdale Road north of Bell Road.

One of the first goals of the Scottsdale Chamber of Commerce when it was chartered in March 1947 was to advertise the town as

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“The Most Unique Shopping Center in the Nation, Showplace of Phoenix, Arizona Resort Capital, Fashion Center of the Southwest, the Fastest Growing City in America and the Arts and Crafts Center

Scottsdale before the sign ordinance.

(Courtesy of Scottsdale Historical Society)

of the West.” Artist Wes Segner, the chamber’s first president, wrote, designed and place the ads in a variety of media.

When the Scottsdale Progress began weekly publication in May 1948, Scottsdale finally had a local paper in which to advertise. One of the constant ads seen every Friday was Earl’s Market, the town’s main grocery store on Scottsdale road.

Skipper Ross and Bobbie Ball were among Scottsdale’s first female advertising and promotional experts. Working with and through the Scottsdale Chamber of Commerce they promoted the city as a tourism destination. Bobbie Ball is credited with creating the Howdy Dudettes in the late 1950s as chamber-sponsored group of high school girls who greeted tour groups, attended ribbon cuttings and represented Scottsdale at numerous local and Valley events.

After moving from his position as manager of the Scottsdale Chamber, Dave Hallstrom founded Western Advertising Inc. in 1963, operating the agency through its sale in 1985. Hallstrom was a master at behind-the-scenes promotion of Scottsdale, from helping found the Scottsdale Charros and Scottsdale Leadership, to working on countless tourism, economic development and political campaigns and committees.

To preserve scenic views and avoid the blight of road signs and billboards, Scottsdale passed one of the most stringent sign ordinances in the United States in 1962, further tightening it in later years. Advertising agencies and merchants initially balked at the idea of losing this key method of promoting their businesses; however, Scottsdale’s sign ordinance became a model for communities throughout the nation. Among the last few billboards to come down were those at the southeast corner of Scottsdale and Pinnacle Peak roads (in the 1990s) and the southwest corner of Scottsdale and Thomas roads (in the early 2000s).

Scottsdales and its colorful people have been featured in numerous advertisements: Deputy Town Marshal Buster Shaver in a 1950s Lucky Strike ad, the Kachina Theatre in a Gulistan Carpet ad, Motorola’s McDowell road plant in a Pittsburgh Plate Glass

Company ad, Lloyd Kiva’s Kiva Craft Center in a Miller High Life ad, Mountain Shadows Resort in a Mercury car ad, and so many more. Models have been photographed for ads on the Civic Center Mall, in the desert and at most of Scottsdale’s resorts.

In the 1970s, Proctor & Gamble filmed an ad for Oxydol laundry detergent in front of the Little Red Schoolhouse, then the home of the Scottsdale Chamber of Commerce. Valley National Bank executive and chamber volunteer Don Ruff was an extra in the TV commercial.

One of the most famous and enduring commercials of all times belongs to a North Scottsdale-based company. Who can’t laugh when the old lady returns a tire to Discount Tire by throwing it through a plate glass window?

The Scottsdale Convention & Visitors Bureau ran an ad in the 1980s featuring Mayor Herb Drinkwater bearing his chest to show the bureau’s new slogan, “Meeters Meet Better in Scottsdale.” The ad’s headline stated, “We’ll Give You the Shirt Off Our Mayor’s Back” to promote the theme that we’d do just about anything to get your meeting business here.

Groups like the Scottsdale Charros, Scottsdale Healthcare Foundation, Phoenix Thunderbirds, Scottsdale Center for the Performing Arts and other civic institutions sell ads in programs for their events that, in turn, bring in revenue that benefits Scottsdale charities, civic groups and youth programs.

Scottsdale’s advertising history shows that our home-grown “Mad Men” (and women) are at the cutting edge of using new

An ad for Earl’s Market from the Scottsdale Progress

technology for advertising and promotion, and have positively promoted Scottsdale while promoting the products, services and programs of their clients.  Joan Fudala is a Scottsdale-based community historian and author.

Contact: jfudala@cox.net.

July 2012 Scottsdale Airpark News | 35

Special Advertising Section

Take a Culinary Tour of Scottsdale Quarter

S

Chinois Chicken Salad Roll

ince breaking ground on the southeast corner of Scottsdale Road and the Greenway-Hayden Loop in 2007, Scottsdale Quarter has been known as a vibrant open air center where the vibe of the city meets the serenity of the desert. With an eclectic, upscale blend of specialty and fashion retailers, the open-air district has become a trendsetting destination for locals and tourists alike. But the center’s influence doesn’t stop at the first class shopping.

Scottsdale Quarter’s ability to introduce the nation’s most soughtafter brands to the Valley is also evident in its culinary offerings. From modern twists on tavern classics to hand-rolled sushi and Baja-style tacos, Scottsdale Quarter has some of the most satiating dining destinations in the area.

NORTH STREET

Upon entering the center on North Street you will quickly find yourself amidst BRIO Tuscan Grill and SOL Mexican Cocina featuring menus inspired by two respected culinary traditions. BRIO’s hand-painted Italian plates dish out generous portions of simply prepared Tuscan fare using the finest and freshest ingredients including high-quality steaks, house made pasta specialties and flatbreads prepared in an authentic Italian oven.

While SOL—with its open kitchen, wood grill and emphasis on seafood and fresh ingredients– specializes in Baja-inspired small and large plates, designed for sharing and pairing. Using an intriguing variety of fresh ingredients woven with icons of Mexican flavor, the kitchen at SOL creates profoundly delicious dishes that are gratifying and gutsy without being weighty.

THE QUAD

In the heart of Scottsdale Quarter, along the bustling Quad, guests will find the popular True Food Kitchen and Tanzy. Centered on principals for a healthy, nutritional and balanced diet rich in vitamins and minerals, True Food Kitchen serves simple and fresh cuisine including biodynamic wine, sustainable seafood, organic produce and gluten-free options. Located on the second level, Tanzy’s sophisticated atmosphere is complemented by the chef-driven menu highlighted by contemporary American and Mediterranean fare with a distinct Miami Beach flare.

SOUTH Street

Not to be upstaged by North Street or the Quad, South Street’s culinary options range from hand-rolled sushi and traditional American delights to wood-fired pizzas and calzones. Stingray Sushi’s playful menu displays an artful creation of sushi with a unique blend of contemporary taste, traditional Japanese cuisine and Latin-influenced fare.

If you’re looking for comfort food step into TK’s Urban Tavern for a modern twist on timeless tavern favorites. The aroma of mouthwatering American fare wafts from the open show kitchen, and the bar provides a comfy spot for anyone looking to unwind after a long day at

36 | Scottsdale Airpark News July 2012

Grilled Lemon Chicken Satay

work or power shopping. This neighborhood mainstay offers a casual dining setting that everyone, families and foodies alike, will find appealing.

Enjoy a pie from the brick oven of Grimaldi’s Pizzeria. With more than 100 years of pizza-making traditions, Grimaldi’s New York-style thin crust pizzas and calzones are baked to perfection in the signature coal burning oven for a unique flavor and a crisp crust. This coal-fired flavor is also present in the all grass-fed beef patties of Coal Burger, the latest fast casual concept from the founders of Grimaldi’s Pizzeria. The Coal Burger menu also features fresh made salads, gelato shakes, and a wide variety of natural and organic beverages.

Located on the southeast corner of Scottsdale Road and the Greenway-Hayden Loop, Scottsdale Quarter sits on 28 acres with 370,000 square feet of retail, restaurant and entertainment options; and 203,000 square feet of office space amid elegant, diverse architecture and lush landscaping. Restaurants, specialty and fashion retailers include Sephora, Pottery Barn, iPic Theaters, NIKE, Dominick’s Steakhouse, Free People, Calypso St. Barth, H&M, Apple Store, Eddie V’s Prime Seafood and True Food Kitchen. Scottsdale Quarter is also home to the park-like public gathering space, The Quad, featuring the largest pop-jet fountain in the region. The center continues to add tenants that further position it as the premier shopping destination in the Valley. For details, visit www.scottsdalequarter.com. 

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July 2012 Scottsdale Airpark News | 37

Making Massage

t

The Phoenix Massage Envy Co-Op is led by local regional developers and entrepreneurs Steve and Shannon Cook.

Mainstream Local franchisees going strong as home-grown national sensation celebrates its 10th birthday

P

rofessional, affordable and convenient massage may now be a household concept, but the idea was born just 10 years ago right here in Scottsdale, the brainchild of Massage Envy creators John Leonesio and Shawn Haycock. The duo knew they were on to something big when they expected to schedule 400 massages at the first clinic at Scottsdale Road and Shea Boulevard and instead booked 1,400 appointments. That’s when they decided to turn it into a franchise, and eight years later—after growing the business nationally—they sold it to private equity firm Sentinel Capital Partners.

Refreshing Concept

Fast forward a decade and now, under the leadership of President/CEO Dave Crisalli, there are 787 Massage

38 | Scottsdale Airpark News July 2012

Envy clinics in 45 states. Massage Envy, headquartered near the 101 and Raintree Drive, has propelled consumer interest in massage therapy by being among the first to provide the combination of services coupled with membership opportunities.

The membership concept is simple yet business smart. Massage Envy’s wellness program entails an affordable monthly fee which provides members a monthly one-hour massage session and other benefits including unlimited additional one-hour massage sessions at a reduced rate, family add-on and guest pass opportunities, and portability of membership to any Massage Envy clinic nationwide. The nationwide brand has continued to grow, even though the recession and rough economic climate derailed many franchising concepts.

In 2009, Massage Envy refreshed its concept by adding Murad Healthy Skin Facials to its menu. At designated spa locations, guests can choose from four signature facial treatments. With the addition of facials, guests’ wellness routines are further enhanced, providing renewal and rejuvenation, and a “resort like” spa experience. It's another simple, yet strategic decision by Massage Envy and one that’s been welcomed by its members.

Local Spotlight

There are now five clinics in the Scottsdale area, and 22 more throughout Phoenix.

By late 2012, two more Valley clinics are expected to open, bringing the grand total to 29 local locations.

Since its inception a decade ago, the Massage Envy concept has grown to be a significant employer in the Valley with 1,400 therapists, estheticians and staff.

More than 63,000 members have joined the local Massage Envy locations, which have performed upwards of 4 million massage and facial services.

The Phoenix Massage Envy Co-Op is comprised of clinics’ franchise owners

and led by local regional developers and entrepreneurs Steve and Shannon Cook.

The Cooks advise owners on ongoing operations, recruitment, marketing, promotions, business metrics, brand standards, customer service and growth strategies. They also set up training events and community networks of reliable suppliers, architects, contractors and real estate brokers, as well as massage therapy programs.

“Many of our guests recognize the positive effects and have incorporated regular massage into their ongoing wellness routine,” says Steve, Massage Envy’s regional developer in Arizona. “Massage, along with facials, can be instrumental in helping maintain good health and achieving a balanced lifestyle. The key to success has been that it’s affordable, convenient and it directly impacts lives. Also key are the local franchisees, who are some of the best in the country.”

Prior to joining Massage Envy, Steve worked for Trammell Crow Company, while Shannon handled their residential real estate company, Cook Realty at Anthem.

With more than 20 years of experience in commercial and residential real estate, the Cooks bring a unique perspective.

”I’m an entrepreneur at heart and I love putting people and concepts together,” says Steve, who balances his efforts in Phoenix with his other Massage Envy operations in Las Vegas. “My experience in real estate and management is a perfect fit for the Massage Envy model.”

Community Impact

Throughout its growth, the Massage Envy Co-Op realized that community partnerships and relationships with other businesses made good economic sense.

The Co-Op has been active in raising funds for nonprofits through Massage for the Cure, Phoenix Children’s Hospital and many other local community events and causes. On Sept. 19, Massage Envy will again support the local Arthritis Foundation through its annual Healing Hands for Arthritis event, where a portion from each massage will be donated.

“We are not only business people, but we live in the communities we serve,” says Cook.

“It’s important to us to be good neighbors and support causes that are near and dear to us.

We’ve been blessed with success, so it is on us to share it with others.” 

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July 2012 Scottsdale Airpark News | 39

investments

Parents, Alzheimer’s and Money

E

Easing into a difficult conversation

very eighth American aged 65 and older has Alzheimer’s disease, and 43 percent who are 85 or older have it, according to the Alzheimer’s Association. Consider those percentages in light of the Social Security Administration’s estimate that about 25 percent of today’s 65 year olds will live past age 90. These shocking statistics have serious implications for family wealth.

What are your options when it comes to helping a parent out with money management? Informally, you can “lend

By Gavin Tolan, Williams Financial Group a helping hand” and check in with mom and dad to make sure that bills and premiums are paid and deadlines are met. But if you elect to formally take the financial reins, you are looking at a two-phase process.

Option No. 1

You can get a power of attorney and assume some of the financial responsibilities. A power of attorney is a detailed and strictly con-

LOW RATES??? L

structed legal document that gives you explicitly stated measures of financial authority. If you try to handle financial matters for a parent without a valid power of attorney, the financial institution involved may reject your efforts.

A durable power of attorney lets you handle the financial matters of another person immediately. The alternative—a springing power of attorney— only takes effect when a medical diagnosis confirms that person’s mental incompetence. Copies of the power of attorney should be sent to any financial institution at which your parents have accounts or policies. It may be wise to get a durable power of attorney before your parent is unable to make financial decisions; many investment firms require the original account owner to sign a form to allow another party access to an account owner’s invested assets.

You are going to have to hunt for information such as:  Where mom or dad’s income comes from (SSI, pensions, investments, etc.).  Where the wills, deeds and trust documents are located.  Who the designated beneficiaries are on insurance policies, IRAs, etc.  Who the members of mom or dad’s financial team or circle are.

You need to talk with them; they need to talk with you.

K NO FURTHER! CALL JIM LIEBERTHAL - 602.955.3500 OR TEXT JIML @ 99222 OFFICE SPACE FOR LEASE

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7730 E. Gelding Dr

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1600 SF Office, 3200 SF warehouse, 21’ Clear, Frontage Unit, Signage.

Modern reception, office, large work area, small warehouse, 100% A/C. Stand alone ofc bldg, owner bldg w/income. Center of Airpark. Bring qualified Buyers!

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LEASING | SALES | PROPERTY MANAGEMENT | DEVELOPMENT CUTLER COMMERCIAL 2150 E. Highland Avenue, Suite #207 Phoenix, AZ 85016 602.955.3500 Phone | 602.955.2828 Fax www.cutlercommercial.com

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Cliff Cutler James M. Lieberthal Rod Crotty

This information has been secured from sources we believe to be reliable, we make no representations or warranties, expressed or implied as to the accuracy of the information.

40 | Scottsdale Airpark News July 2012

 The crucial numbers: bank accounts, investments, insurance policies, PIN numbers and, of course, Social Security numbers.  Information about their medical history and prescriptions.

Option No. 2

If the disease progresses to the point where your mom or dad can’t make competent financial decisions, then you are looking at a conservatorship. In that case, you can act to become your mom or dad’s conservator.

This means going to probate court. You or your parent can initiate a request for conservatorship with a family law attorney; if the need is more immediate, you or your family’s attorney may petition the court. In either case, you will need to show documentation that your parent is no longer financially competent. You must provide medical documentation of the dementia to the court as well.

The court will interview the involved parties, look at the documentation and perform a background check on the proposed conservator. This is all pursuant to a hearing at which the court presents its decision. If conservatorship is granted, the conservator assumes control of some or all of the protected party’s income and assets.

How do conservatorships differ from guardianships? A guardianship gives a guardian control over many aspects of a protected person’s life. A conservatorship limits control to the management of the protected person’s assets and financial affairs.

Resources

What if you don’t want to assume this kind of responsibility? Some wealth management firms offer daily money management as an option in a “family office” suite of services. The firms make home visits to help with bill paying, filing medical claims and other recurring tasks. You should carefully scrutinize anyone offering this service. (Visit aadmm.com for the American Association of Daily Money Managers.)

The other choice is to give power of attorney or limited or full conservatorship to a relative, financial services professional or family lawyer. Such a decision must not be made lightly.

Keep your parents away from unprincipled people.

These steps may prove essential, yet they will not shield your family from scam artists. Be on the lookout for new friends and acquaintances. If your instincts tell you something is wrong, investigate. 

Gavin Tolan is a financial consultant with Williams Financial Group in Scottsdale. He has served individual investors throughout the Valley for the past 18 years with investment recommendations, account management and retirement planning. For questions and topic requests, or to set a meeting to review your investment portfolio, email gtolan@williams-financial.com or call 480-212-1100.

Securities offered through WFG Investments Inc., Member FINRA & SIPC, Registered Representative of WFG Investments Inc.

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Secrets

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O

ften within a commercial real estate sub-market such as the Scottsdale Airpark, tenants notice rental rates quoted across a wide range. This discrepancy can be puzzling, leading renters to wonder about the variance between similar spaces within the same geographical location. Rental rates are set with a variety of factors in mind, which might not be readily apparent to the average renter. Here’s an inside look at the factors in play.

By Aaron Kuhl, Reason 1: Ownership structure is a Medical Office Brokers driver of rental rates. In commercial real estate, there are two kinds of commercial real estate owners: the institutional variety or the “mom and pop” type. While thought to be totally market driven, rental rates are often driven by the situation of the owners.

Institutional owners are concerned with budgets and financial projections, and therefore want to maintain a consistent “rent roll”—which is the list of rental values in one building. For example, a market rental rate is $20 a square foot, but a savvy landlord wants to maintain a rent roll of $21.80 psf. The landlord will charge the higher rate but give away one month of free rent per year to effectively give the tenant a $20-psf value without compromising the higher rent roll.

Mom-and-pop owners are less concerned with rate per square foot and simply want to have the space full and overhead covered.

It’s not unusual for them to set monthly rent in a round number such as $5,000. Mom and pops aren’t as concerned if the rent is $10 psf below market rate, as long as the rent covers the monthly expenses or comes close.

Whether you are dealing with an institution or a mom and pop, it’s important to understand the motivations of a landlord when negotiating in order to get the best deal.

Reason 2: Type of property is especially important when evaluating rental rates within a market, such as the Scottsdale Airpark. An amazing diversity of available spaces here is for lease, mirroring the diversity of businesses in the area.

From class A office buildings and anchored retail centers to light industrial manufacturing, the type of building is very important to rental rates. The prime rental rates are typically reserved for fresh, anchored retail centers with a host of national credit tenants.

In these properties, visibility is good, parking sufficient and the flow of new potential customers is a lure and justification for higher rents.

Conversely, older buildings with minimal parking and visibility appeal to fewer potential tenants. It is conceivable to have an anchored, fully leased retail center charging $30 psf plus expenses while less than a quarter mile away a vacant light industrial build-

ing with no visibility is desperate to lease at $15 per square foot.

Reason 3: Inherent benefits of the space itself influence rates.

Sometimes suites within the same building command different rates. The rationale for this is related to either benefits or obsolescence of a specific suite.

For example, is one suite offered with a prominent entry and the other buried at the end of a hallway? Is there a host of natural light in one suite while another is located in a basement? Is one built out as a formal dental office with adequate power and plumbing while the other is a shell without air conditioning?

Rental rates as well as incentives can vary for suites within the same complex. It’s all about supply and demand for a landlord.

A former restaurant could represent an expensive reproduction or an expensive demolition. The dental office might be a great asset—they cost more than $80 psf to build from a shell. But if it’s been vacant for a long time and a general office user comes along, it’s a major liability for the landlord to convert it back to office.

Whatever type of space is being sought, a wise renter will do their research to determine not only rents in the area, but the reasons behind a particular rate. Approaching any rental market with knowledge of the types of owners, properties and fellow renters can only help inform a value-rich lease agreeONLINE AT ment. 

scottsdaleairpark.com

Aaron Kuhl is president and designated broker for Medical Office Brokers of Scottsdale. MOB is exclusively recognized by the Maricopa County Medical Society and the Arizona Osteopathic Medical Association as the preferred commercial real estate firm for its members. Contact: 480-947-584; aaron@ arizonamob.com; facebook.com/arizonamob.

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July 2012 Scottsdale Airpark News | 43

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7735 E. Redfield Road

1,680 s.f. O/W Reception/showroom area with 1 office, 2 restrooms and A/C warehouse.

15875 N. Greenway Hayden Loop

2,060 s.f. O/W Reception, 2 offices, 3 built-in cubicles, restroom and evap-cooled warehouse. New floor tile throughout.

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44 | Scottsdale Airpark News July 2012

Portillo Restaurant Group, the largest privately owned restaurant company in the Midwest, intends to build a 7,500-square-foot Portillo’s Hot Dogs restaurant on the site of the empty Uncle Sam’s on the southwest corner of Shea Boulevard and 90th Street. The company filed plans with the city of Scottsdale’s planning department in June.

Corleone's, the cheese steak franchise with a store at 15040 N. Northsight, added a fourth Arizona location in June at Tatum and Shea boulevards in Phoenix.

8320 E. Gelding Drive

2,246 s.f. O/W Former Karate Center with an office and restroom.

Tom’s Thumb Fresh Market on the Southwest corner of 94th and Bell Roads continues to be more than just a gas station. New offerings include an expanded dinner menu and full table service nightly from 4:30 to 8, as well as a license to serve beer and wine. Headlining the menu are the barbecue ribs with two side dishes for $16. The Campfire Bistro ribs recently took top honors at the Channel 15 Sonoran Living BBQ Challenge. More: TomsThumbFreshMarket.com.

Several restaurants known to Scottsdale diners are among those opening locations this summer at Sky Harbor International Airport’s Terminal 4. The full roster includes: (slated for June opening as of press time) Blanco Tacos & Tequila, Modern Burger, Barrio Café, La Madeline; (July) Press Coffee, El Bravo; (Sept.) Sir Veza's, Cartel Coffee Lab, Chelsea's Kitchen, Starbucks, La Grande Orange; (Oct.) NYPD Pizza, and Cowboy Ciao.

The year 2012 is shaping up to be an exciting one for Cold Stone Creamery’s international growth with a recent franchise agreement signed for development within Egypt. Airpark-based Kahala, Cold Stone Creamery’s parent company, has signed a 10-year master franchise agreement with Squadra to bring stores to Egypt, with a goal of eight stores in the first four years.

Horses & Horsepower!

Legendary pl ayer Nic Roldan will be the Captain for the Bel A ir Polo Club.

Tickes now on sale for expanded Scottsdale Polo Championships

A

rizona already has the Fiesta Bowl. Now it’s time for “The Fiesta Bowl of Polo,” the biggest polo event to ever hit Arizona, which will culminate on Oct. 20 at WestWorld of Scottsdale’s Polo Field.

Sponsored by the cty of Scottsdale, Barrett-Jackson Car Collector Auction, Scottsdale Arabian Horse Show and many others, The Scottsdale Polo Championships: Horses+Horsepower has greatly expanded from last Fans can expect a one year’s inaugural event and will now feature a two-match of a kind experience. showdown featuring some of the biggest names in American polo.

Gates will open at 10:30 a.m., followed by the first match at 1 p.m. which pits Harvard University against Work to Ride, the first African-American high school polo champion in U.S. History, and the subject of features on ESPN and 60 Minutes.

Immediately following at 3 p.m. will be Teams take the field in las the second matchup between The Hamptons, t ye led by top-ranked American polo star Tommy held in November at W ar’s event, estWorld.

Biddle Jr., Long Island’s County Farms Polo, and The Bel Air Polo Club captained by Nic Roldan. be on display in a g a l il w rs a One of the highest-ranked players in the Luxury c arrett-Jackson.

United States today, Roldan has charged polo from B fields on five continents, garnering many of collector cars and chamthe sport’s most acclaimed trophies, including the prestigious U.S. Open Polo Championship. As polo’s latest pionship horses,” said stunner, his rugged good looks and exceptional physique have also Rachel Sacco, president spawned a successful modeling career, landing him in the pages of and CEO of the Scottsdale Convention & Visitors top fashion magazines.

“It’s amazing to see the sport of polo growing and expanding into Bureau. “This event is Fans take in the atmosphere at the fall 2011 new arenas,” said Roldan. “I enjoy seeing it gain more exposure. I a great addition to our event at WestWorld. can’t wait to get to Scottsdale in October for a spectacular day of lineup and another reason for visitors to experience our world-class destination.” Veteran polo polo.”

But great polo isn’t the only attraction that will be on display at announcer Steve Lewandowski says Scottsdale is the perfect stage for the high-energy event. Attendees will also enjoy a sneak preview polo. “I announced last year’s event, and it was phenomenal,” said of the 2013 Scottsdale Arabian Horse Show and see some serious Lewandowski. “The setting, the atmosphere, the music, and with this horsepower with a preview of Barrett-Jackson’s 2013 Collector Car year’s matchups in Scottsdale, it’s a can’t-miss polo and social event.”

Auction along with the local Ferrari and Lamborghini clubs lining the Tickets are now on sale. Go to www.thepoloparty.com to purchase field. The “World’s Greatest Collector Car Auction” will host its 42nd general admission tickets, VIP Packages and table reservations. annual car extravaganza in January. A portion of the proceeds from Information about corporate sponsorship opportunities also is the Polo Championships will benefit Work to Ride and local charities. available. 

City Tourism Grant

Last month, the Scottsdale City Council ratified a $75,000 tourism grant for the event, initially recommended by the city’s Tourism Development Commission.

“Scottsdale is home to a variety of exceptional events that showcase everything from spring training baseball and professional golf to

WestWorld, at 16601 N. Pima Road in North Scottsdale, is a nationally recognized, user-friendly equestrian center and special events facility serving the Scottsdale community and visitors. The property annually hosts Barrett-Jackson, the largest collector car auction in the world each January with approximately 275,000 people in attendance. One month later, WestWorld readies for the largest Arabian Horse Show in the country.

July 2012 Scottsdale Airpark News | 45

Market Street Kitchen The Best Suite Value in North Scottsdale

BEST SUITE VALUE in North Scottsdale!

Conveniently located in the Scottsdale Airpark near the Scottsdale Quarter and Kierland Commons. Offering spacious two-room suites, complimentary hot breakfast buffet, no resort fees, and free wifi. Over 2000 sq. feet of meeting and banquet space for any type event.

(480) 951-4000

7515 E. Butherus Drive • Scottsdale, AZ www.thunderbirdsuiteshotel.com Follow us on

or

A newcomer on the restaurant scene will open later this summer at DC Ranch in North Scottsdale. Market Street Kitchen is a neighborhood, social dining scene, says Paul Keeler, president of Keeler Hospitality Group, and the owner of Market Street Kitchen.

Chef Robert McGrath will put his apron back on to lead the culinary team to bring a variety of communal dining offerings. A wood-burning rotisserie and charcuterie-fromagerie station will play a major role in the culinary program.

The Market Street Kitchen will place a high priority on its beverage program with a barrel-to-tap wine system, affordable bottle wine and wines by the glass, along with a fun selection of unique cocktails, craft beers and alcohol-free beverages.

General Manager Matt Keeler will oversee operations. Most recently Keeler was director of restaurants at The La Quinta Resort & Club in Palm Springs.

Keeler Hospitality Group has two other restaurants, one in Portland, and another in Omaha.

@TBHotel

Bourbon Steak’s ‘Sweet’ Special The new “Sweet Endings” Reverse Happy Hour at Bourbon Steak features Pastry Chef Veronica Arroyo’s creations, regularly $9, for half off: Valrhona chocolate custard with red velvet cake and pecans, Santa Monica strawberry cheesecake, carrot cake, rhubarb crisp and three types of beignets. Even sweeter, dessert wines and cocktails are $5. Bourbon Steak is at the Fairmont Scottsdale Princess, 7575 E. Princess Blvd.

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Renegade Canteen is thanking Valley diners for their two years of patronage and rewarding desert dwellers for bearing the long summer days with half-priced bottles of wine during dinner.

On Mondays and Wednesdays throughout the summer, Renegade Canteen is offering half-priced bottles with the purchase of an entree from their menu of Southwestern favorites from 5 p.m. to 10 p.m. in the dining room. Boasting more than 80 selections on their extensive list, the offer is a tantalizing opportunity to sip on a favorite standby or discover a new beloved bottle from Renegade’s worldly selection.

Pair a pinot with dinnertime favorites like the Crispy Skin Salmon with roasted beets, fingerling potatoes, arugula and lemon vinaigrette. Or cut into the hearty Flat Iron Steak with green chili mac and crimini caps while sipping a classic merlot.

Renegade Canteen, which also offers a daily happy hour from 3 p.m. to 7 p.m., is in the corner of the Shops at 9400 Shea More: Facebook.com/RCanteen; RenegadeCanteen.com; Twitter @RenegadeCanteen.

OUR ANNIVERSARY WITH US THANK YOU ARIZONA FRIENDS FOR

ONE WONDERFUL YEAR! Bryan’s BBQ Peel & Eat Shrimp What the hell it has a shell! Yep, Chef Bryan Dooley is up to his old tricks with new ideas.

New for the summer is “By The Pound, Peel and Eat Shrimp with Barbecue Cocktail Sauce with a Side of Watermelon Wedges.” Dooley serves it up on a huge red platter, layered with good old fashioned brown paper… he even gives you a tin pail for throwin’ the shells when you’re through. Also back is Dooley’s Summer Tomato Sandwich. Bryan’s Black Mountain Barbecue is at 6130 E. Cave Creek Road in Cave Creek.

More: www.bryansbbq.com.

ON AUGUST 22nd The first 22 guests will receive a $22 Gift Certificate

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Cool off with our Summer Drink Specials We Appreciate Our Neighbors!

Military Specials!

Present your military ID and receive 2-for-1 lunch specials!

Valid thru 8/31/12 *not valid towards special events and cannot be combined with other discounts.

Golf Rates • Public Welcome $ $ $

29

before 2pm

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Scottsdale Rd.

Cactus Rd.

101 Shea Blvd.

19

after 2pm

15

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Book your meeting with us!

Our clubhouse is the perfect choice for your next meeting Event Manager Jill Pierce: 480-948-6000 x109 jpierce@starfiregolf.com

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Summer Delish!

Online Ordering Now Available! www.croquescottsdale.com

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Humble Pie’s restaurant at Kierland Village, 6501 E. Greenway, announced several summer specials through Sept.

25, including: Mondays select bottles of wine are half price all day; Tuesdays any pizza is $8.95; Wednesdays mention “family and friends” and receive 15 percent off.

15040 N Northsight Blvd #104, Scottsdale, AZ 85260 Ph: 480.991.9011 Fax: 480.998.2188

www.ScottsdaleSalads.com

FREE DELIVERY Order 2 Wraps, Get 50% OFF the third

Free Small Soup with Any Purchase Over $15.00

Cannot be combined with other coupons or specials.

Expires 7/31/12

Cannot be combined with other coupons or specials.

Expires 7/31/12

20% off Any Purchase 2:30-6:30pm Mon. thru Fri. 12:00-4:00pm Sat. Dine in only. Cannot be combined with other coupons or specials. Expires 7/31/12

M-F 10:30am-6:30pm • Sat 11am-4pm • Sun - Closed We cater for offices, lunches and events.

48 | Scottsdale Airpark News July 2012

SOL Mexican Cocina at the Scottsdale Quarter now offers weekend brunch from 10 a.m. to 3 p.m. on Saturday and Sunday. Serving Baja-inspired cuisine, SOL's brunch menu features a variety of sweet and savory creations with Chef Deborah Schneider's unique twist. A few favorites include SOL Chilaquiles, Crab and Shrimp Cakes Benedicto, and Soufflé Carlotta. SOL will also be serving specialty cocktails that are specific to brunch, such as a build-your-own margarita and mimosas with $1 refills.

An acoustic musician will play easylistening tunes beginning at noon.

Arizona Grown, Hearty Food & Healthy Options

We have the Airpark surrounded with Breakfast & Lunch!

6:30a -2:30p daily Dine in or call ahead to Grab-n-Go North @ Hayden & Thompson Peak 480-502-3447 South @ Lincoln & Scottsdale Rd 480-991-5416 East @ Frank Lloyd Wright & Via Linda 480-657-3809 West @ Thunderbird & Scottsdale Rd. 480-483-1090

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July 2012 Scottsdale Airpark News | 49

diningdestinations

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NY TO AZ

WE STAND FOR QUALITY GUARANTEED Your Catering Headquarters JULY $5 FEATURED FOOTLONG: BUFFALO CHICKEN

Try our new

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1980-2012 • 32 Years of Excellence Top Pizza Restaurant • Scottsdale Airpark News • TOP PIZZA AWARD 4TH YEAR IN A ROW!

Check us out for Daily Specials!

Turkey & Ham with Avocado & Spinach!

Corporate Pick-up: 10% Off $100 or more

7325 E. Frank Lloyd Wright Blvd.#103 SE Corner FLW Blvd. & Scottsdale Road (next to Picazzo’s) (480) 443-2511 6501 E. Greenway Parkway, Suite 105 64th St. & Greenway, SE Corner in Safeway Shopping Center (480) 551-3351

Scottsdale Airpa rk New Top Prop Aw ard

a” Voted “Best Pizz by the Arizona x Republic/Phoeni

SW Corner of Pima & Frank Lloyd Wright Blvd.

(Sonora Shopping Center, Between Best Buy & Staples) Mon–Thurs 10:30am–10:30pm Fri & Sat 10:30am–11:30pm Sunday 11:30am–10:30pm

480-368-0610

Order online: www.rayspizzaaz.com

23535 N. Scottsdale Rd., Suite 103 NE Corner of Scottsdale & Pinnacle Peak Roads, In front of Superpumper (480) 513-0168 20553 N. Hayden Rd. SE Corner of Hayden & Thompson Peak (480) 513-0725 7000 E. Mayo Blvd.

Scottsdale Rd., South of Loop 101 (480) 502-8289 13802 N. Scottsdale Rd. NW Corner of Scottsdale & Thunderbird Roads (480) 443-1332

FREE SUB

Buy a regular 6” sub with a purchase of a 30 oz. drink and receive a second sub of equal or lesser value, free.

One coupon per customer per visit. Not good with any other offer. Expires 7/31/12.

$3 BREAKFAST COMBO A drink and your choice of: Black Forest Ham, Egg & Cheese Egg & Cheese Bacon, Egg & Cheese (Before 11am)

All-You-Can-Eat

ASIAN FUSION BUFFET & Sushi Bar

Join us for our Weekday & Weekend Lunch Buffet • 11am–3:30pm & Prime Rib ed Serv s g e L b ra C t!

Every Nigh

$

Happy Hour Every Day 3-6pm $2 Domestic Drafts • $3 House Wines $5 Sake Bombers • $5 House Cocktails

5 00 OFF

Full Buffet

2 Adult Meals Minimum

Valid for dinner only. Dine-in only. With

this coupon. Not valid with other offers or prior purchases. One coupon per table.

Expires 8-11-12.

10% OFF Entire Bill Full Dinner Buffet

Valid for dinner buffet only. With this

One coupon per customer per visit. Not good with any other offer. Expires 7/31/12.

50 | Scottsdale Airpark News July 2012

coupon. Not valid with other offers or prior purchases. One coupon per table.

Expires 8-11-12.

7000 E. Shea Blvd.

NW Corner of Scottsdale Rd. & Shea

Scottsdale

Special Prices for Children Ages 2–12 10% Senior Discount

480-991-0655

www.jasminetokyo.com

100 Days of Summer Enjoy the feeling of a mid-year escape with a series of dining deals at Fox restaurants during the 100 Days of Summer celebration going on now through Sept. 11.

Specials include:

• Blanco Tacos + Tequila - sangria, $6 glass/$16 pitcher; tall boy beers, $6 single/$20 bucket of four; $3 tostadas and $3 tacos. Happy hour specials: half-off starters, specialty margaritas, draft beers and well drinks, Mon.-Fri., 4-6 p.m.

(The Borgata 6166 N. Scottsdale Road, 480-305-6692) • The Greene House - 50 percent off all bottles of wine every Sunday (includes reserves).

(Kierland Commons, 15024 N. Scottsdale Road, 480-889-9494) • Modern Steak - Three Course Prix Fixe Menu for $35 a person offered daily from 5 p.m. to close, 50 percent off wines every Thursday (includes reserves).

(Scottsdale Fashion Square 7014 E. Camelback Road, 480-423-7000) • NoRTH - Pizza parties every Monday from 4 p.m. to close (includes one salad, one pizza and two glasses of select wine for $25). Happy Hour specials Mon.-Fri., 3-6 p.m.

(Kierland Commons 15024 N. Scottsdale Road, 480-948-2055) For updates, check www.foxrc.com/100days.

X-TAPA JOE’S UPSCALE MEXICAN FOOD

Come join us for lunch, dinner, a light snack, or a Margarita at our spacious patios or our fine dinning room. You are always welcome here at X-Tapa Joe’s where the service is friendly and the ambience inviting.

Happy Hour!!!

Every Day From 3:00 PM to 6:00 PM Reservations recommended

Open daily for lunch and dinner Sun. - Thurs. 11:00 AM to 9:00 PM Fri. & Sat. 11:00 AM to 10:00 PM

7500 E Pinnacle Peak Rd Scottsdale, AZ 85255 www.xtapa-joes.com • (480) 513-9000 July 2012 Scottsdale Airpark News | 51

freelunch

Vision you control

The ‘Airpark News’ Delivers

Just touch the frame to adjust your view

MANUAL

The Scottsdale Airpark News once again smashed the old saw “there’s no such thing as a free lunch” by feeding the wild ones down at Harley Davidson of Scottsdale. In partnership with Chick-fil-A, Airpark News staffers delivered a delectable beef-free feast to the dealership, a part of Bob Parson’s ever-evolving GoAZ Motorcycles extravaganza on the corner of Northsight Boulevard and Hayden Road. Does your office lie in the Airpark area? Keep your eyes peeled and your appetite revved. Airpark News reps may soon cruise up with lip-smacking goodies. 

AUTOMATIC

• One touch turns emPower! On for reading • Another turns it Off for more active pursuits • A swipe activates Automatic Mode which turns the reading on or off with a tilt of the head.

Exclusively available through DR. ANNETTE HANIAN 13840 N. Northsight Blvd. #105, Scottsdale, AZ 85260 Phone: 480-443-1150 www.completevisioncare.com ©2011 All Rights Reserved. PixelOptics, emPower! and Life-activated Eyewear are trademarks of PixelOptics Inc., Roanoke, VA. Numerous patents issued and pending worldwide.

R

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es

m

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52 | Scottsdale Airpark News July 2012

tiv

P

tional Pro mo d ro

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 Marketing Director El Healy admires Chick-fil-A Cow’s built-in motorcycle gloves.

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OFFICE/WAREHOUSE FOR LEASE 1130 SF Mezzanine Office, Evap Warehouse 1680 SF 100% Warehouse 3554 SF 53% Office, 2 Roll up Doors, AC & EVAP Covered Tie-Down and Hangar Space Available

 Harley Davidson of Scottsdale employees convince Chick-fil-A Cow it’s cool to make “vroom vroom” noises.

Hire Us to Manage Your Building Call for Free Consultation

 Lucky diners (about 40 in all) line up at Harley Davidson of Scottsdale to enjoy a beef-free lunch.

Personal or Business Consultations

By Phone or Email

Contact Information: Email: weissastro@aol.com Website: YourBusinessAstrologer.com Chick-fil-A Cow asks staff to guess which spots are actually tattoos.

480.600.7424 Available for Speaking Engagements/Meetings

July 2012 Scottsdale Airpark News | 53

scottsdalehealthcarenews

Chinese Medical Delegation Visits Scottsdale Healthcare Visitors tour cancer center and hospital, learn about research, education and patient care

E

ast met West as medical professionals from Haikou, China—Scottsdale’s sister city—visited Scottsdale Healthcare in June to learn about the local nonprofit health system’s groundbreaking cancer research, medical education, advanced technology and quality patient care programs.

Physicians and administrators from Haikou People’s Hospital met with local physicians, nurses and Scottsdale Healthcare executives and toured Scottsdale Healthcare’s Virginia G. Piper Cancer Center and Shea Medical Center during the two-day meeting. The visit was arranged through the Scottsdale Sister Cities Association.

“Scottsdale Healthcare is viewed as a model for research and education programs. The scope and depth of what we offer is very broad for a community-based nonprofit health system,” said Scottsdale Healthcare Vice President of Research Mark Slater, Ph.D. “We’ll exchange information, explore the potential for collaboration, and have mutual learning on Eastern and Western medicine.”

While learning about the state-of-the-art research, medical facilities and patient care provided at Scottsdale Healthcare hospitals, the visitors also gave a presentation on the new Haikou People’s Hospital as well as shared insight on traditional Chinese medicine.

Highlights of the visit included Scottsdale Healthcare’s: • Cancer research for accelerating new drug development through Virginia G. Piper Cancer Center Clinical Trials, a partnership between Scottsdale Healthcare and TGen • Pediatric services, including the Northeast Valley’s only pediatric emergency department, pediatric neonatal intensive care unit and Level III neonatal intensive care unit • Total Joint Center, showcasing orthopedic expertise in hip and knee replacement surgery • Bariatric Surgery Center of Excellence for comprehensive surgical weight-loss programs • Academic programs, including a Family Medicine Residency Program that has produced more than 200 family physicians to help fill the need for primary care physicians • Acupuncture, yoga, Qi Gong, Tai Chi and other therapies offered through the Virginia G. Piper Cancer Center

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www.wingatehotels.com/hotel/30442 54 | Scottsdale Airpark News July 2012

Voted One of Channel 15’s Most Honest Auto Repair Shops!

74th Street & Butherus 7333 E. Butherus #B-100

480-443-0000

Representatives of the Haikou People’s Hospital led

by Dr. Zhiming Bai visit an exam room in the Pediatric Emergency Department at Scottsdale Healthcare Shea Medical Center.

Zhiming Bai, M.D., president of Haikou People’s Hospital and professor of urology, Xiangya Medical School Central South University, led the delegation which included physicians involved in research, academics and public health. “I’m very impressed with this hospital’s construction, medical services, how different parts are put together and the integration of medical resources.

It’s very organized from a clinical perspective,” said Dr. Bai, whose goal is to develop Haikou People’s Hospital into a world-class hospital. 

New Trial Drug: ‘Trojan Horse’ Attacking Pancreatic Cancer

A

n investigational drug that acts like a Trojan Horse to deliver cancer killing agents for pancreatic cancer is now being studied at the Virginia G. Piper Cancer Center at Scottsdale Healthcare.

The Phase 2 clinical trial tests the effectiveness and safety of INNO-206 in patients with advanced pancreatic ductual adenocarcinomas (PDA) who have not responded to prior standard treatment.

PDA is a malignant tumor arising from the duct cells within a gland in the pancreas, and represents about 80 percent of all pancreatic cancers.

Pancreatic cancer is extremely difficult to treat and the fourth most common cause of cancerrelated deaths in the U.S., with more than 43,000 new cases reported in 2010 and 37,000 deaths attributed to this disease each year. Tumors may grow in the pancreas without any early symptoms, which means that the disease is often in an advanced stage when it is diagnosed.

“The drug’s effectiveness works like a Trojan Horse because it is prepared in albumin which pancreatic cancer likes to eat, thereby transporting the drug into the cancer cells and destroying them,” said Jasgit Sachdev, M.D., of the Virginia G. Piper Cancer Center Clinical Trials, a partnership between Scottsdale Healthcare and the

21 Years in the Same Location!

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TIRES ROTATED IF NEEDED.

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23 95

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29 95

tax, most cars.

Drain & refill radiator • Check hoses & belts Includes up to 1 gal. coolant Mfr.’s specific coolant extra.

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Includes parts and labor. 5, 6 & 8 cylinder slightly higher. Vans & pick-ups additional. If manufacturer calls for Platinum spark plugs, Dex-Cool coolant or manufacturer specific oil or transmission fluid, an extra charge will apply.

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*Notice: State & local taxes or surcharges for environmental protection will be an extra charge.

July 2012 Scottsdale Airpark News | 55

Translational Genomics Research Institute (TGen) that treats cancer patients with promising new drugs.

Virginia G. Piper Cancer Center Clinical Trials at Scottsdale Healthcare is co-lead site Stand Up to Cancer of the Pancreatic Cancer Dream Team, comprised of scientists working collaboratively to develop new treatments for pancreatic cancer.  Info: 480-323-1339; clinicaltrials@shc.org.

Skin Cancer Drug Hailed as ‘Greatest Advance Yet’

V

Relaxation Elevated.

The Spa at Talking Stick, an inspiring open-air spa high on the 14th fl oor, offers a calming retreat and soul-stirring views of Scottsdale. Your mind, body and toes will thank you.

Luxury for Locals: Select 60-minute treatments for just $89 (reg. $130) Summertime Toes: 50-minute pedicure plus a cocktail for $58 (reg. $70)

101 & INDIAN BEND | 480.850.4065 | TALKINGSTICKRESORT.COM COM *Offers valid June 1 – September 30, 2012. Luxury for Locals special valid Sun–Thurs only.

Must be 18 years of age or older. A 20% gratuity is added to all spa services.

Proudly owned and operated by the Salt River Pima-Maricopa Indian Community.

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JOB #: 5932-4_TSR_Spa_SctsdlAirpkNws · Client: Talking Stick Resort Agency: RIESTER · Trim: 3.5” x 4.75” · Color: CMYK · Pub: Scottsdale Airpark News Insertion Date: 7/1/12 · Contact: Bill Robbins · brobbins@riester.com

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56 | Scottsdale Airpark News July 2012

ismodegib, a new skin cancer drug for patients with advanced basal cell carcinoma, is hailed as “the greatest advance in therapy yet seen” for advanced basal cell carcinoma, in an editorial in a recent edition of The New England Journal of Medicine.

The drug, marketed under the name Erivedge, was administered for the first time in the world in 2007 in a phase I clinical trial at Virginia G. Piper Cancer Center Clinical Trials at Scottsdale Healthcare, a partnership with the TGen. Vismodegib received FDA approval in January 2012.

The successful Phase I study at the Piper Center led to the broader follow-up study, which validated the researchers’ work and was published in the New England Journal of Medicine in June. The drug blocks the Hedgehog signaling pathway and was approved for treatment of locally advanced and metastatic basal cell carcinomas. Additional research noted encouraging results for patients with basal cell nevus syndrome.

“It is a landmark day for patients with basal cell carcinoma and all those involved in their care,” said the NEJM editorial.

However the editors cautioned that additional study of Hedgehog pathway inhibitors like Vismodegib warrant further study so a larger number of patients may benefit.

The drug is the first to receive FDA approval to treat inoperable basal cell carcinoma—and the first drug tested under the Scottsdale Healthcare-TGen partnership to receive FDA approval.

FDA approval in five years is a remarkable achievement because clinical trials progress through three phases and can take up to 15 years or more to successfully complete, according to Mark Slater, vice president of research at Scottsdale Healthcare.

“The first patient put on this drug had advanced basal cell cancer, so we suspected that the tumor had the mutation this drug is targeted against,” said Ramesh K. Ramanathan, M.D., medical director at Virginia G. Piper Cancer Center Clinical Trials. “And our partnership with Dr. Ronald Korn and his team who did advanced PET imaging helped to really demonstrate the drug’s efficacy for Genentech to continue pursuing the additional study.”

Most instances of basal cell cancer can be effectively treated, but in some cases, the cancer cells spread and develop an aggressive form of the cancer that does not respond to standard surgical treatment.

“In some patients there is progression to life-threatening, locally advanced or metastatic tumors. Approved as a pill to be taken once a day, we believe this new drug represents an opportunity to improve quality of life for these patients,” said Glen Weiss, M.D., director of Thoracic Oncology at Virginia G. Piper Cancer Center Clinical Trials and assistant professor of TGen’s Cancer and Cell Biology Division. 

with the influence of ours.

...is the business voice of the Scottsdale Airpark Call to speak with a sales representative at

480.348.0343

(480) 689-7049 • www.poshmilieu.com Let Social Media help you build your business today!

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July 2012 Scottsdale Airpark News | 57

socialmedia

Do Small Businesses Really Benefit From Using Social Media?

W

hen it comes to social media, Facebook and Twitter are full of examples where huge companies spend countless dollars implementing social media campaigns to boost sales and brand awareness. While your small business may not have a multimillion dollar advertising budget, there are still countless benefits to establishing a company presence on social channels. In fact, the 2011 Social Media Marketing Industry Report shows that small business owners are

By Eric Olsen, seeing the greatest return resulting from Fasturtle social media marketing efforts. With such enormous potential for reward, they’re finding it worthwhile to participate in social media and join the online conversations about their company.

Over one-quarter of all time spent online is spent on social media networks, making it the No. 1 online activity. With so many users

58 | Scottsdale Airpark News July 2012

participating, small businesses are able to reach out to potential customers who previously could not be accessed without a tremendous amount of paid advertising. This is an especially important factor for small businesses and start-ups, when every dollar spent on advertising must offer a return on investment.

Social media has drastically changed how small businesses communicate with their customers. When companies interact with customers on the web, a community is established. Social media also allows you to listen to your audience and better learn their needs.

Once a relationship has been established, social media presents an opportunity to provide valuable, informative content to customers. Utilizing posts to offer solutions, tips and tricks, expert advice and links to articles will establish your business as a credible source of relevant online information. By doing so, customers will look to you for industry information in the future, returning to your company website and social media pages for expert advice.

With such potential to grow your small business using social media, what should you do next?

Office Space for Lease Understand that not all content is created equal. Shared content must be carefully selected and reviewed to ensure that it is relevant and interesting to your customers.

Learn that purely promotional content is not a strategy. While sales and special offers should be regularly included in your social media postings, there needs to be a balance between incentives and thought-leadership articles providing value.

Develop a social media strategy. A long-term strategy with the appropriate balance of content and posting frequency will keep your customers engaged and interested. Avoid posting too frequently or putting up irrelevant content, as it will cause you to lose customer attention and possibly business.

Listen to your customers, adjust your strategy based on their feedback and work to meet their needs and expectations rather than expecting them to accept and adopt your strategy.

Office/Warehouse

Most Competitive Rates in the Airpark!

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Flexible Terms • Covered Parking Immediate Occupancy

By Owner

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(Brokers Welcome Full Commission)

Cell: 602-369-5850 | 480-998-4850 x103 barry@blwholdings.com

Tasty Invitation

The restaurant industry, historically heavily reliant on word-of-mouth advertising, has experienced a surge of success stemming from social media presence. Fasturtle client Tee Pee Mexican Restaurant of Phoenix has worked to expand their clientele and reach out to first-time diners through social networks.

To maintain a relationship with customers who dine at the restaurant, Tee Pee invites patrons to sign up to be “friends” or to receive emails offering discounts, incentives and information about events. Social media lets customers and prospects see photos of dishes and videos of the owners, and read about the experience, delivering a virtual taste before they step through the door.

Social media is an incredible tool for increasing brand awareness and using low-cost channels to expand the reach of marketing.

Customers that connect with your business on social media are inviting you into their lives to communicate with them. By engaging with customers and prospects you will not only create a stronger connection with the brand but humanize the company. Social media networks are a powerful tool that no small business owner can ignore; choose to take advantage of its benefits and you will reap the rewards.  Eric Olsen is the owner of Fasturtle, a Scottsdale Airpark-based website design-development and Internet marketing agency; clients consist of small businesses, nonprofit organizations, and service industry professionals. Fasturtle offers monthly educational seminars related to email marketing, social media setup and management, as well as search engine marketing. For more information, visit www. fasturtle.com and sign up for the monthly newsletter, or follow Fasturtle on Facebook and Twitter.

dbacks com/tickets

July 2012 Scottsdale Airpark News | 59

Available for Lease

Prestigious North Scottsdale Location • Flexible lease terms • Across the street from Kierland Commons • Single stor y convenience • 5:1,000 parking ratio • Monument signage available • Abundant covered parking

7025 E. Greenway Pkwy.

14811 N. Kierland Blvd.

Scottsdale, AZ

Exclusively Represented by: Terry Biehn tbiehn@camidor.com Nicole Brook nbrook@camidor.com Joe Blegen jblegen@camidor.com

(602) 650-2260 No warranty or representation, expressed or implied, is made as to the accuracy of the information contained herein and same is submitted subject to errors, omissions, change of price, rental or other conditions, withdrawal without notice, and to any special listing conditions imposed by our principals.

CAmidor ProPErTy SErviCES

1702 E. Highland Ave., Suite 210 • Phoenix, AZ 85016 Fax: (602) 650-2258 • www.camidor.com

60 | Scottsdale Airpark News July 2012

AIRPARK COMMERCE CENTER

“This is NOT your average office/flex corporate suite.”

FOR LEASE 15425 N. Greenway-Hayden Loop Suite 100, Scottsdale, Arizona n n

n n

n n

4,763 4,763 sq. sq. ft. ft. and and Expandable Expandable to to 6,195 6,195 sq. sq. ft. ft.

Warehouse Warehouse accommodation accommodation close-by close-by ifif needed needed

LOCATION

BUILDING ELECT.

One One block block east east of of Scottsdale Scottsdale Road Road

n n

LOCATION

n n

LOCATION

GreenwayGreenwayHayden Hayden Loop Loop

Southeast Southeast Corner Corner 73rd 73rd Street Street Easy Easy walk walk to to Scottsdale Scottsdale Quarter Quarter and and Kierland Kierland Commons Commons

OFFICE

OFFICE

OFFICE SEC.

OFFICE

STORAGE

CONFERENCE RECEPTION

4,763 SQUARE FEET

1,432 SF EXPANSION

COPY

OPEN OFFICE

OPEN OFFICE OFFICE

OFFICE

OFFICE No warranty or representation, expressed or implied, is made as to the accuracy of the information contained herein and same is submitted subject to errors, omissions, change of price, rental or other conditions, withdrawal without notice, and to any special listing conditions imposed by our principals.

CONFERENCE

which which makes makes us us

“Close to Everything yet Far from Overpriced”

OFFICE

MEN

WOMEN

OFFICE

Exclusively Represented by:

TERRY BIEHN

tbiehn@camidor.com

NICOLE BROOK

nbrook@camidor.com

JOE BLEGEN

jblegen@camidor.com

CAMIDOR PROPERTY SERVICES

(602) 650-2260

1702 East Highland Avenue, Suite 210 | Phoenix, Arizona 85016 | Fax (602) 265-2258 | www.camidor.com

July 2012 Scottsdale Airpark News | 61

Meet Your

Neighbors...

Story & Photos by Kimberly Hundley

The heart of the Scottsdale Airpark is an intensely intricate

mosaic of entrepreneurism. Most of us drive by our business neighbors every day, often unaware of just who’s set up show in that glass-plated office complex or modest strip mall down the road. Scottsdale Airpark News decided to knock on a few doors at a bustling center off the Greenway-Hayden Loop to see what treasures lay within … and make a few introductions! Welcome to the first installment of “Meet Your Neighbors.”

Our destination:

The Scottsdale Commerce Center, 15425-15475 N. Greenway-Hayden Loop, the first development past Scottsdale Quarter, just beyond the empty lot, heading east.

The back story:

Built in 1987 by Westcor, the 113,000-square-foot, three-building complex was acquired by Camidor Property Services in 1994.

Back in the day, it was the only structure around and spurred a lot of development along G-H Loop. Known as the ultimate “flex” building, the single-story center houses showroom, office and warehouse space—and any combination thereof.

The buzz:

Terry Biehn, co-owner of Camidor Property Services, manages the Airpark Commerce Center, and no exaggeration, tenants love this guy. Nearly 40 spaces are available, but there are rarely more than one or two vacancies, and people tend to stick around for a long, long time—maybe because Camidor prides itself on offering short-term leases to promising startups. Bien describes the property as having “Camidor karma.” “With very few exceptions, our tenants thrive in this building. There’s a certain spirit here,” he says. Case in point, NJOY electronic cigarettes, which is based in one of the flex spaces, will soon be moving to snazzy Kierland offices; it received a $20 million investment from a private equity firm earlier this year. John McCain leased some space at the commerce center for his last re-election campaign to the Senate, and when Biehn told him the karma lore, McCain jested he should have run his presidential campaign from the center.

62 | Scottsdale Airpark News July 2012

Botanical Elegance

Nolan Beverly reaches out to lift the petal of an exquisite faux orchid, and it’s suddenly clear that his thumb—both of them in fact—are lime green.

“It’s the moss we work with,” he says, shrugging off one of the occupational hazards of working in floral design with many artificial, if beautiful, components.

Beverly’s showroom is a lush wonderland of deceptive plastics and silks. A seasoned designer whose skills grew organically over the course of two decades, Beverly’s creations have a loyal following among Scottsdale’s interior designers.

“This business is great it’s constantly evolving,” he says. “The art world is trendy, so you have to go with that, but keep your own look too.”

Most of Beverly’s work is blooming inside luxury homes, but visitors to the Scottsdale Quarter can see some examples at Tanzy restaurant—the floral arrangements at the bar are his handiwork, and he and warehouse manager Dale Wargo fashioned the huge bonsai tree.

“Special projects are really fun,” Beverly says. “I love it when I have artistic freedom.” 

Cinemagic Terry Kohler has been with Cinemagic for eight of the company’s 10 years at the commerce center. Street traffic used to be pretty good, but it’s dropped by about 80 percent

Art & Framing Designs

“Giclée,” Donna Symanski says when asked what sets her business apart. “No other

Awnings by Design With 22 years in the commerce center, Awnings by Design is the longest-term tenant.

Cyndi Beachy, whose family has run the company since the 1980s, reports business “took a turn for a while there, but we’ve been extremely blessed.”

Longevity has played a factor in keeping Awnings by Design going in tough times.

Clients can be sure that the business—and its warranties—are going to be there in the years to come.

Beachy says the family’s commitment to going above and beyond in terms of customer

thanks to economic road rash, Kohler estimates.

Nevertheless, business has remained strong for Cinemagic, which boasts such accolades as “Electronic House” 2010 Home of the Year, Silver Medal. For those unfamiliar with the competition, 5,000 applicants in the home automation/theater industry apply annually. Even more impressive, Cinemagic’s silver-place $345,000 Troon North project lost the gold to a $1.9 million extravaganza.

Cinemagic’s ability to weather a recession that hit many luxury services hard isn’t magic, says Kohler. “No. 1, it’s taking care of clients so they refer us to friends and family.”

Also the company has nimbly adjusted to a changing A/V market that grew beyond home theaters to encompass security systems, lighting control, video conferencing and networking.

The majority of clients are residential, with notable exceptions such as Mellow Mushroom, the high-end pizzeria that recently opened at CityNorth in Phoenix. Cinemagic

installed 37 security cameras, a phone system and eight TVs with as many audio zones in the restaurant.

Those in the market for a home theater are welcome to stop by and check out the demo theater onsite, currently playing Tron: Legacy. Expect to float in giddy blackness for a few moments before you’re pulled into the computerized world of Tron, feet propped up, enveloped in a cushy recliner, hair blown back by the audio system. By mid-July, the 3-D experience should be back too (the demo was sold straight from the theater in June).

Drop-ins are welcome, but to ensure an expert is there to answer questions, it’s best to call for an appointment.

By the way, Cinemagic has a summer special going: purchase any Panasonic plasma TV from the store, and receive half off professional calibration to ensure a performance that blows your socks off. “We already have a great price, so you basically get an $800 calibration for $300,” Kohler says. 

framing place has this capacity onsite—most people don’t even know about it.”

The word giclée, pronounced zhee-KLAY, is a fancy way to describe high-quality inkjet print. “It sounds better than ‘squirt,’” jokes Symanski, who goes on to explain that one of the specialties of Art & Framing Designs is reproducing images on canvas or paper.

For example, a client may bring in a vacation photo of Tuscany or a wedding picture, and Symanski’s art director scans and finesses the images in a computer editing program, then prints them out to whatever size is ordered.

Cost is 11 cents per square inch for a canvas version. Business clients who’ve taken advantage of the service include P.F. Chang’s and Paradise Bakery. But giclée isn’t the only thing Symanski specializes in after 25 years in the business—12 on the GreenwayHayden Loop.

“We mix and match frames—we can stack moldings and fillets to create a totally unique frame,” says Symanski, who loves the design aspect of her job. Clients who bring in a piece to be framed are guided through the 4,000 samples gilding the walls of the showroom. Symanski may nest two or three complementary types of frames within one another, creating an effect clients can’t get anywhere else. “I think a picture should be framed once in a lifetime, so we frame for the image—the artwork—rather than the home décor,” she says of her design philosophy.

Patrons are often surprised to discover the “art” in Art & Framing Designs refers to the stacks of original artwork in the front of the shop. Clients are welcome to browse through the works and order what they like from the stacks, created by 10 artists who Symanski describes as “internationally known and locally grown.” 

service, quality workmanship and top products are also important to clients. “Most companies, their high end is our low end,” she says.

Over the years, new products have come on the market, and Awnings by Design stays on top of the best offerings at the best prices, she adds. One example is retractable screens are now available in eco-friendly materials that don’t emit toxic fumes. Also zipper screens to create a bug-proof screened in room are becoming popular; Beachy and her staff searched numerous suppliers to find one offering a great deal for a brand that resists contraction with temperature changes.

Visitors to the showroom can view both

Cyndi Beachy and Meliah Tschinda

products as well as a pergola with adjustable slats capable of a water-tight seal.  Continued on page 65 July 2012 Scottsdale Airpark News | 63

64 | Scottsdale Airpark News July 2012

24-HOUR DROP-OFF

5th Stop: Lory Peters, Ph.D., is a private piano teacher with a studio at the Scottsdale Commerce Center. She teaches students of all levels and ages. Peters shares the suite with her husband, Nicholas, who has a web-design business.

Scottsdale Commerce Center 15475 N. Greenway-Hayden Loop Tenant Roster includes: Ultrasonics International: Computer recovery systems Vibrant Care: Physio therapies Cunningham/Cunningham: Family medical Great Circle Innov: Sharp, copier sales Spaceworks: Aeronautical engineers Illy Caffe Espresso: Regional office Sierra Pacific: National window/door sales Paragon Development: Residential builder Resort Group: Hotel owner Dr. Chad and Dianna Adams: Chiropractor Barrett Enterprises: Contractor Nicholas & Lory Peters: Web design, and piano teacher Slim & Fit: Weight control Legacy Hospice: Head office Next Level Solutions: Wireless installer Big Sky Group: International meeting planner Hinkson Company: Ladies legwear Don Stewart & Association: Ministry Nventa: National jewelry cleaner American Land Fund: Real estate G-O-N: Manufacturer of brass down spouts Windmill Inns of America Inc.: Corporate office Elite Architectural: Distributor of “Nana wall” Arabian Horse Association of Arizona Jeph Delorme: Photography Dynamic Computer Corp.: Health care computer communications NJOY: Electronic cigarettes, headquarters Source: Camidor Property Services

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July 2012 Scottsdale Airpark News | 65

Housing Angels’ Short-Sales Solution

Saves Homes, Benefits Investors

By Keith Yaskin

D

ave Dziedzic hopes the economy eventually puts him out of business.

“I really hope so. I’ll find something else to do,” he says.

His Scottsdale Airpark-based company, Housing Angels, brings in investors to buy homes in short sales, leasing the property back to the current homeowners facing foreclosure. Homeowners can later buy back their homes. Despite an improving housing market and government programs to help homeowners, Housing Angels stays busy. He says many homeowners are still deep “under water,” and many homes sales are still considered distressed.

“I mean I don’t have a crystal ball, but I still think there’s probably a couple more years at least before there’s a change in where real estate is going,” Dziedzic says from his office at 7655 E. Redfield Road, where moments earlier he met with potential new clients.

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66 | Scottsdale Airpark News July 2012

Dziedzic credits his company with preventing people from uprooting their families and forcing children to change schools.

The short sales are free for homeowners. Housing Angels earns commissions from banks and investors.

“I had a vision that this would work, that we could keep homeowners in their home and give them that opportunity to buy their properties back,” Dziedzic says.

Housing Angels has these four Dave, who lost his own tips for those in a foreclosure or home when the housing short-sale situation. market went bust, faced 1) Don’t freeze: Doing nothing is not doubters in the beginan option. You must act to protect ning when he started the yourself and your family. In fact, company 2½ years ago. But the IRS Mortgage Forgiveness Act is Housing Angels has comscheduled to end this year. pleted hundreds of short 2) Learn your options: There are other sales and helped seven options besides failed loan modificahomeowners buy back the tions and foreclosure. homes they once feared losing to foreclosure.

3) Make your mortgage a business decision: Realize the long-term debt “These people care more and interest impact on your current about the property than any situation. regular renter is ever going to do,” he says. “So far to this 4) Test everything: If someone wants to charge you a fee to do your short date, 100 percent of the people sale—run! in our program have all made their rent payments.”

More: HousingAngels.com Dziedzic says at the moment he doesn’t have homes for new investors to buy. Housing Angels is “sold out,” but he always keeps an eye out for more investors.

“The investors love this program,” Dziedzic says. “Number one: You have a renter from day one. Number two: You have a built-in profit center.”

And he might need to keep an eye out for himself one day if a good economy sends his company packing. 

Keeping Your House In Order

realtyadvisor

Rules of Thumb When Buying Commercial Real Estate

I

f you have leased commercial space for at least five years, you may be suffering from OLD thinking. O-L-D is an acronym that stands for Obsessive Leasing Disorder, a term I coined to describe a condition many business people have: leasing space when they should own the building that houses their business.

As a rule of thumb, once your business—medical or dental practice—has established itself as a viable going-concern,

By Stephen A. Cross, and providing you can clearly anticipate CROSS Commercial your space requirements over the next three to five years, you should consider Realty Advisors owning.

That said, there are some rules of thumb for performing due diligence and making fully informed real estate decisions.

“Due diligence” is the process a reasonable and prudent person uses to acquire knowledge of facts that, if known, would materially influence his or her decision to purchase property. Things you should do before commencing formal negotiations include researching the marketplace for suitable properties, obtaining recent “comps,” securing your financing, and selecting your team of advisors.

Researching for Properties:

At a minimum, you’ll want to obtain addresses and parcel numbers of all suitable properties, the sizes of the buildings and land, asking prices, the number of days each property has been on the market, full contact information for each listing agent or owner and insight as to whether any of the parcels have unpaid property taxes. Rule of Thumb: The status of property taxes is an indicator of whether the parcel is or may become distressed, which could trigger a foreclosure action or short sale. Owners that are delinquent may be in financial trouble and willing to sell at a deep discount to avoid a foreclosure.

Obtaining “Comps”:

A “comp” (short for “comparable”) is the price a property sold for and the date the sale was recorded. This information is part of the public domain and can be accessed through a city database, where you can also find the amount and status of the property taxes. Of note is that title companies can also provide this information, generally at no cost. Rule of Thumb: If you use a title company to get “smart,” let them handle the escrow too.

Selecting Your Team of Advisors:

Your acquisition team should be dedicated to protecting your interests and include an experienced real estate advisor, real estate attorney, commercial lender, accountant and in some instances an architect and contractor. Of note is that the real estate advisor should oversee the time-intensive due diligence process, including conducting the research for every suitable building, compiling information on comparable sales, negotiating the purchase terms and conditions, verifying the representations of listing agents and property owners, and interfacing with your other advisors through the close of escrow (which commonly takes 60 to 90 days.) Rules of Thumb: Your team members should specialize in their professional disciplines, be independent of each other, have verifiable experience solving your specific problem and be held accountable for their advice and recommendations. Put another way, don’t solicit or take legal advice from your real estate advisor or accountant, or accept real estate advice from your accountant, attorney or lender.

Negotiation Rules of Thumb:

I suggest that even the most seasoned negotiators refrain from negotiating verbally, either in-person or over the telephone. Why? Because there are many variables to a commercial real estate purchase and in most instances you will be dealing with a listing agent, not the owner. Therefore, reduce all terms and conditions to writing, insist on written responses, and put an acceptance date on all offers and counter offers. Also, in my experience, published asking prices are typically 10 percent to 20 percent higher than sellers expect to receive.

Closing Thoughts:

If your business passed the longevity and profitability tests, add up the rent you’ve paid over the years. It’s probably in the hundreds of thousands of dollars—and may amount to more than enough to have purchased your own building. My final rule of thumb: If you’d like to start creating wealth for your family, instead of your landlord’s, you should look into buying.  Stephen A. Cross, CCIM, owns CROSS Commercial Realty Advisors and represents business owners, health care professionals and corporate decision makers in matters involving the lease and purchase of commercial real estate. Contact: 480-998-7998; steve@crossrealty.com.

JOB MATCHING:

Securing Your Financing:

It’s wise to shop for money and obtain a Letter of Loan Approval before you start looking for property. Doing so will confirm how much you can borrow and may influence whether a purchase offer is accepted, especially when competing offers are in the mix. Rule of Thumb: Lenders have different underwriting standards and fees. Therefore, contact several and get all loan commitments in writing.

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68 | Scottsdale Airpark News July 2012

July 2012 Scottsdale Airpark News | 69

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advice from weiss

Best Law Firm • Family Law • Document Preparation • Mediation

July Business Horoscope

By Weiss Kelly, PMAFA Whether you’re a small-business owner or have other career aspirations, insights into how the planets influence your work month can help you plan for maximum performance and project success.

ARIES 3/21-4/20 Complete at least one of those June projects you started by the 7th. Your lesson continues to be patience—rushing won’t achieve anything. Avoid confrontations between the 15th and 21st. When making appointments after the 12th, allow leeway for delays. Get ready to shift gears with the new moon on the 19th.

TAURUS 4/21-5/20 Sorry about June’s disappointments, but you’ll just focus more on July’s opportunities. Worldwide economic and political events go backward this month, and you’ll need to apply creative financial thinking. Count on your people skills and connections to get you ahead after the 15th.

GEMINI 5/21-6/20 Put up with bumps in the work road this month, because you’re beginning a 12-month period brimming with opportunities! It’s possible to end a project midmonth only to begin a new one by the 19th. (Remember the gravy days 8-11 years ago?) July brings a second professional rebirth. Trust in your professional contacts and trying new methods.

CANCER 6/21-7/22 Your career and business may be winding down a bit by midmonth, so be a little more aggressive the first two weeks. Use downtime after the 15th to revise and reconsider work-related processes and issues, and expect to spend more time in the office or working behind the scenes.

Home and family obligations matter.

LEO 7/23-8/21 July proves to be active and unpredictable. All of your affiliations and plans are apt to be altered. Complete prearranged meetings early on, double check all plans and orders, and be conservative with ventures. Save the last week for your personal plans. The new moon on the 19th brings exciting developments in home-related services/products.

VIRGO 8/22-9/23 Finances don’t seem as tight.

Those involved in health-related businesses will face confusing announcements. Be prepared for some reversals. Your eye for details may be off, and you could overlook something important as Mercury

goes retro on the 15th. Decisions made by bosses or clients are not written in stone.

LIBRA 9/24-10/23 You won’t go anywhere if you keep standing in the same place. If pending matters haven’t worked out by the 12th, let them go. Start fresh with the new moon when developments are more in your favor. Best not to sign anything or make long-term commitments after midmonth.

SCORPIO 10/23-11/22 A lot can be accomplished if you say goodbye to old methods and change direction. July finds you at a career crossroads: cut what’s needed and finish what needs wrapping up

by Aug. 7. Actively prepare for career advancement; it can happen. Play nice and avoid confrontation (or risk-taking) after the 14th.

SAGITTARIUS 11/23-12/21 Last month’s emphasis on the dynamics of your business relationships, continues to play an influential role. The next six months brings major changes to your job. Midmonth and onward is not the time for mass mailings or major advertising campaigns—make plans, but delay execution.

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CAPRICORN 12/22-1/19 You’re all about structure and order in business. Your daily actions shape your business future. Expect to put in extra hours the first week, and to do a lot of compromising by the third week. Around midmonth, you may need to deal with competitors in your industry.

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AQUARIUS 1/20-2/19 This month can be remarkably productive for you in spite of retro planets and out-ofcontrol world affairs. From midmonth to early August, focus on improving your products or services.

Research business trends. Social connections pay off. If you must invest, do so with small sums.

PISCES 2/20-3/20 Changes take place in your professional work family. You can be more verbal and out there. Review your work/client relationships and see where improvements can be made. The pace of work slows down after the 15th, so focus on fact gathering and research. Postpone key decisions until early August. 

Weiss Kelly is a professional astrologer based in the Scottsdale Airpark. Voted to the board of the Professional Member American Federation of Astrologers, she is available for personal/business forecasts on tape, as well as speaking engagements for business and social meetings. Contact: 480-600-7424; weissastro@aol.com; YourBusinessAstrologer.com.

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72 | Scottsdale Airpark News July 2012

o t n i h s a l p S h s i l p S Summer at the Fairmont Scottsdale Princess

A

summer day at the Fairmont Scottsdale Princess starts with a cool ride down a waterslide and ends with spectacular fireworks in the evening. Named “2012 Best Staycation for Families” by The Arizona Republic, the AAA Five Diamond getaway is a playground for kids and adults alike, splashed with sensational savings.

Poolside, 200-foot waterslides are lined by shady cabanas with all the luxuries, with “Dive In” movies and the new Techno Waterslides taking center stage weekend nights. Youngsters also love an adventure at Bobcat Billy’s Clubhouse, while kids of any age shoot hoops on the sport court, cast a reel for bluegill at the lagoons or roast marshmallows at the camp fire. Nature walks, Willow Stream Spa, golf at the TPC Scottsdale, tennis and a variety of award-winning cuisine round out a picture-postcard day.

Summer Vacation Packages

May 23 – Sept. 5  The “Sip, Savor & Splash Package” begins at $159 per room, per night and includes a $50 daily credit for dining, spa, tennis or Bobcat Billy’s Clubhouse, based on spaced availability.  The “Playcation Family Package” starts at $179 per room, per night and includes: • A guaranteed adjacent room at 50 percent off (amenities below

not included with second room) • Two Kid’s Resort Dining Passes • Two full-day passes to attend Bobcat Billy’s Clubhouse for kids

(ages 5-12) • One complimentary court time session at the Tennis Center for

the entire family • Complimentary access for two adults to Willow Stream Spa facilities • Complimentary self-parking  The “Casita Suite Bonus Offer” - Casita Signature rooms and Suites are located in a private enclave of the resort and are perfect for families or those wishing for a bit more space to unwind. Summer packages start at $259 for a Casita Signature and $359 for a Casita Suite, per night, valid May 25-September 22, 2012 and include: • Complimentary access for two adults to Willow Stream Spa facilities • Two half-day admissions to Bobcat Billy’s Clubhouse for ages 5-12 • Complimentary wireless, high-speed internet access, local phone

calls and self parking

Sonoran Splash Pool Complex

Sonoran Splash, the resort’s 6,000 square-foot water oasis is perfect for families, with two twisting waterslides, pop-jet fountains, cabanas and games. For tots, there is a zero-entry deck area as well as a large sandbox complete with Tonka trucks and beach toys. By July 4th weekend, the resort is adding a new, 500 square-foot “splash pad” water feature,

another fun place for kids to play. Pool Butlers ensure every guest is relaxed and refreshed, helping them find the perfect chaise lounge in the sun or shade. Whether delivering a Desert Dreamsicle, a Monsoon Mojito or providing chilled face towels and grapes to sunbathers, the Butlers can also assist guests with dinner reservations and recommendations for local activities.

Sonoran Splash is one of three pools that offer luxurious cabanas for rental, with amenities such as a flat-screen TV, ceiling fan, sofas, reserved chaise lounges, refrigerator, bottled waters, fresh fruit and ice cream bars.

The resort has five pools in total throughout the 65-acre property.

Bobcat Billy’s Clubhouse

Star-Spangled Spectacular

The resort’s mascot “Bobcat Billy” invites little “cubs” to his resort camp, exclusive to the Princess, where they pan for real gold, go on photo safaris, learn to solar cook, play sports, swim and even meet a reptilian friend or two. A la carte pricing is $30 for a half-day; $45 for a half-day with lunch or $60 for a full-day session, with a 20 percent discount for families with more than one child.

On Friday and Saturday nights, there is “Dinner and a Movie” for $45 per child.

The Scene for Teens

Celebrating in star-spangled style, the Fairmont Scottsdale Princess is unfurling its second annual “Fourth of July Freedom Fest,” a four-day event with concerts, fireworks, all-American fare and poolside fun, with vacation packages benefitting military families, June 30- July 3, 2012.

Each night of the fest, revelers can dance and celebrate with live music under the stars on the Princess’ Lagoon Lawn. The Freedom Fest tribute concerts, with a patriotic introduction and a fireworks finale, are free for overnight guests or those dining in La Hacienda or Bourbon Steak.

The pre-show is at 8 p.m; the concert is at 8:30 p.m. and the fireworks are at 9:15 p.m.

• Sat., June 30: Super Diamond – Capturing the enduring appeal of Neil Diamond • Sunday, July 1: AbbaFab – A tribute to the music of ABBA. • Monday, July 2: Paperback Writer – A Beatles experience.

• Tuesday, July 3: Zowie Bowie – Dancee, hip hop and Top 40 hits.

Every Saturday through Labor Day weekend, the Fairmont Scottsdale Princess presents a five-minute fireworks show at 9:15 p.m. This festive end to the evening is for overnight guests or local residents who may be dining in the resort restaurants or enjoyed an evening treatment at Willow Stream Spa.

Teens can be “in the know” and hang-out at the cool hot-spot at the East Pool, called The Scene. Special activities planned just for teens (Thursdays – Saturdays) include trying their hand at trick roping, playing volleyball, “capture the flag” and other sports.

Grownups Discover the Passion Project

Grownups can have fun of their own with the Fairmont Scottsdale’s “Passion Project,” a collection of enriching experiences offered daily or weekly at the resort, either complimentary or for a nominal fee. The menu includes specialty tequila tastings at La Hacienda, Kobe beef and bourbon tastings at Bourbon Steak, a succulent garden making class, cardio tennis, create-your-own fragrance at the spa’s aromatherapy blending bar, a behind-the-scenes tour of the TPC and “Me’sterpiece” painting classes.  For reservations or more information on summer programs at the Fairmont Scottsdale Princess, call 800-908-9370 or visit www.scottsdaleprincess.com. The resort is located at 7575 E. Princess Drive in Scottsdale.

July 2012 Scottsdale Airpark News | 73

businessdirectory

This categorized directory of businesses is provided by the Scottsdale Airpark News at an annual charge of $600, prepaid. • Included in the prepaid charge is a listing in our published directory, which includes a logo, contact name, address, phone number, fax number, website and e-mail address. Your listing (not including the website link) is also published in our online directory. • To include your Business Directory listing online with a link to your website, there is an annual charge of $1,000. Visit us at www.scottsdaleairpark.com, under the Airpark Directory link.

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attorneys

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Woldorf, Joel, CPA

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Advertising agencies

Aircraft Charter

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7819 E. Greenway Rd., Suite 5 Scottsdale, AZ 85260 Phone: 480-478-8500 Fax: 480-478-8510 www.fabcomlive.com

WC Aeronautical

Joe Dan Higgins 8300 N. Hayden Road, A207 Scottsdale, AZ 85258 Phone: 480-560-0568 • Fax: 480-947-0801 Email: jdh@amaonline.com • www.wcallc.com

Assisted living

13951 N Scottsdale Rd, Suite 213, Scottsdale, AZ 85254 Phone: 888-867-5003 Fax: 480-659-9180 www.tempocreative.com

Mary B. Assisted Living

Randy Nussbaum, Dean M. Dinner, Peter M. Gennrich 14850 N. Scottsdale Rd., Suite 450 Scottsdale, AZ 85254 Phone: 480-609-0011 Fax: 480-609-0016 www.ngdlaw.com

6636 E. Thunderbird Rd., Scottsdale, AZ 85254 Phone: 480-243-7836 Fax: 480-463-9438 Email: office@maryb-assisted-living.com www.maryb-assisted-living.com 1st Month FREE!

July 2012 Scottsdale Airpark News | 75

businessdirectory

Attorneys/ commercial Litigation

Randy Nussbaum, Gregory P. Gillis, Dean M. Dinner 14850 N. Scottsdale Rd., Suite 450 Scottsdale, AZ 85254 Phone: 480-609-0011 Fax: 480-609-0016 www.ngdlaw.com

Attorneys/construction law

Audio/Video - Home Theater

High-End Audio – Luxury Cinema Complete Home Automation

15507 N. Scottsdale Road, Ste. 135 Scottsdale, AZ 85254

auto service/repair (Cont.)

7333 E. Butherus Dr., Suite 100-B Scottsdale, AZ 85260 Phone: 480-443-0000 www.airportautocare.com

banking/savings/loans

Phone: 480-403-0011 • Email: mike@lmche.com www.lmche.com

automotive - bmw service

Gregory P. Gillis, Dominica J. Minore Randy Nussbaum, Dean M. Dinner 14850 N. Scottsdale Rd., Suite 450 Scottsdale, AZ 85254 Phone: 480-609-0011 Fax: 480-609-0016 www.ngdlaw.com

attorneys/family law

15650 N. Northsight, Suite 3 Scottsdale, AZ 85260 Phone: 480-922-1068 Email: bmwpitcrew@ultimateautoworks.com

Scottsdale: 6232 N. 32nd St. • 16277 N. Greenway-Hayden Loop 22841 N. 19th Ave. • 7401 E. Camelback Rd. Phone: 602-912-5500 www.ffb.com

banking/savings/loans

automotive luxury dealer

Family Law & Mediation Cindy Best, Attorney 14300 N. Northsight Blvd., Suite 204 Scottsdale, AZ 85260 Phone: 480-219-2433 www.bestlawaz.com

7901 E. Frank Lloyd Wright Blvd.

Scottsdale, AZ 85260 Phone: 480-483-4000 www.legendscadillac.com

14287 N. 87th St., Suite 123 Phone: 480- 609-0055 Fax: 480-609-8958 www.pinnaclebankaz.com

auto service/repair

Hymson Goldstein & Pantiliat, PLLC 16427 North Scottsdale Rd., Suite 300 Scottsdale, Arizona 85254 Phone: 480-991-9077 www.legalcounselors.com

8295 E. Raintree Dr., Suite D Scottsdale, AZ 85260 Phone: 480-443-1006 www.buddysautorepair.com

AttorneyS/personal injury

Can’t Qualify for a Conventional Loan?

WE CAN HELP! Residential • Commercial 480-466-7020 14301 N. 87th St., Suite 212 Scottsdale, AZ 85260 jim@delmar-financial.com dennis@delmar-financial.com License #MB0919350

Business/computer training

Hymson Goldstein & Pantiliat, PLLC

7333 E. Butherus, Bldg. C Scottsdale, AZ 85260 Phone: 480-443-2600 www.autorepairnorthscottsdale.com

SCC Business Institute

16427 North Scottsdale Rd., Suite 300 Scottsdale, Arizona 85254 Phone: 480-991-9077 www.legalcounselors.com

8245 E. Butherus Dr. Scottsdale, AZ 85260 Phone: 480-951-4054 www.raycocarserviceaz.net

76 | Scottsdale Airpark News July 2012

14350 N. 87th St., Suite 185 Scottsdale, AZ 85260 Phone: 480-425-6910 Fax: 480-425-6901 www.sccbi.com

The Business Wealth Club - Scottsdale 5434 E Lincoln Dr. #15 Paradise Valley, AZ 85253 Phone: 480-951-4988 Fax 480-998-3724

Child Care

13831 N. 94th St., Scottsdale, AZ 85260 Phone: 480-860-9500 6440 E. Greenway Pkwy., Scottsdale, AZ 85254 Phone: 480-368-1711 www.scottsdalelearningcenters.com

www.scottsdalebusinesswealthclub.com

Business insurance

Chiropractic Care

Commercial Loans

Can’t Qualify for a Conventional Loan?

WE CAN HELP! Residential • Commercial 480-466-7020 14301 N. 87th St., Suite 212 Scottsdale, AZ 85260 jim@delmar-financial.com dennis@delmar-financial.com License #MB0919350

Communications Bring Civility to Your Business and Personal Communications

Karen L. Evers, Agency Owner/Insurance Consultant 8687 E. Via De Ventura #218 Scottsdale, AZ 85258 Phone: 480-305-1175 Fax: 480-305-1176 Email: kevers@farmersagent.com

Cabinetry & Countertops

18325 N. Allied Way #205, Phx (Scottsdale Rd & 101) 2060 W. Whispering Wind Dr. #264-2, Phoenix 10320 W. McDowell Rd., Bldg J-1033, Avondale Phone: 623-734-7817 www.chirofitplus.com

Cigar wholesale

businessdirectory

Business Consulting

Custom Designed Talking Sticks

By Scottsdale Artist, Designer and Author Kathleen Shiloh 602-882-2045 www.designingyourownkitchen.com

Computer & Electronic Recycling

Feature Marketing, Inc. Distinctive Design With You In Mind Design • Sales • Installation • Service D. Dean Liddle 13057 N. Cave Creek Rd. Phoenix, AZ 85022 Phone: 602-795-0894 Email: dean@dkbaz.com www.distinctivekitchenandbathaz.com

Carpet/Ceramic - commercial

Brad Berko 14525 N. 79th St., Suite H Scottsdale, AZ 85260 Phone: (480) 946-PUFF (7833) Fax: 480-991-7835 www.bbsmokescigars.com

Commercial/residential glass works 7898 E. Acoma Dr. #107 Scottsdale, AZ 85260 Phone: 480-967-7600 Fax: 480-967-4700 Email: afonce@dfsaz.com Specializing in commercial floor covering products and installation.

K-48 ROC 206270 • K-08 ROC 206271

CATering

Arrange Pickup or Drop Off of Your Computer or Electronics to be Recycled 20 Years in the Airpark 16000 N. 80th St. #D Scottsdale, AZ 85260 Phone: 480-947-9912 www.featuremarketing.com

Computers - business

Feature Marketing, Inc. high end refurbished computer equipment 16000 N. 80th St., Suite D Scottsdale, AZ 85260 Phone: 480-947-9912 Fax: 480-947-5621 www.featuremarketing.com

computer service & repair 14427 N. 73rd Street, Scottsdale, AZ 85260 Phone: 480-947-5545 Fax: 480-315-1336 www.troonglass.com

Commercial Landscaping

Feature Marketing, Inc.

Buy • Sell • Computer Equipment Laptop & System Repairs 16000 N. 80th St., Suite D, Scottsdale, AZ 85260 Phone: 480-947-9912 Fax: 480-947-5621 www.featuremarketing.com

Computers/Web Sites/Emails Scottsdale: 16211 N. Scottsdale Rd. #4 Phone: 480-607-DELI(3354) Phoenix: 21705 N. 19th Ave. Phone: 623-581-DELI(3354) We Deliver & Offering Catering Too! www.RinaldisDeli.com

Taking Care of Your Landscaping Needs 25847 N. 19th Ave.Phoenix, AZ 85085 Phone: 623-879-7547 www.pocklandscapesolutions.com

13951 N Scottsdale Rd, Suite 213, Scottsdale, AZ 85254 Phone: 888-867-5003 Fax: 480-659-9180 www.tempocreative.com

July 2012 Scottsdale Airpark News | 77

businessdirectory

construction

7750 E. Gelding Dr., Suite 4 Scottsdale, AZ 85260 Phone: 480-991-1993 Fax: 480-991-3004 www.legacyaz.com

Corporate Housing

Design (cont.)

dry cleaning

13951 N Scottsdale Rd, Suite 213, Scottsdale, AZ 85254 Phone: 888-867-5003 Fax: 480-659-9180 www.tempocreative.com

direct mail Services

Donn Frye, CEO 7126 E. Sahuaro Dr., Scottsdale, AZ 85254 Phone: 480-948-2781 Fax: 480-948-2867 www.prestigecleaners.com

dVD Transfers

Corporate Housing • Vacation Rentals Kierland-NorthScottsdale/Old Town-City Center Desert Ridge-Phoenix/Oro Valley-Tucson Pacific Beach-San Diego/Del Mar-San Diego Phone: 602-672-7552 Email: thestay@thestay.com www.thestay.com

Complete Lettershop Services Fullfillment • Lists • Discounted Postage 7650 E. Redfield Rd., Suite D-6, Scottsdale, AZ 85260 Phone: 480-483-7677 Email: BUSHLPRS@aol.com www.businesshelpersmailcenter.com

Dental

Jeffrey D Clark DDS FAGD

DVD Transfer Station

Scottsdale Dental Excellence Cosmetic and Family Dentistry

Tim Fitzgerald, President 7689 E. Paradise Lane, Suite 8 Scottsdale, AZ 85260 Phone: 480-970-4148 Fax: 480-481-9848 www.sunstateprint.com

8765 East Bell Road, Suite 201 Scottsdale, AZ 85260 480-585-1853 www.jclarkdds.com

Dental/endodontics

8880 East Via Linda #109 Scottsdale, AZ 85258 Phone: (480) 607-7788 Fry’s Marketplace Plaza NW Corner of 90th St. & Via Linda www.dvdtransferstation.net

embroidery/silk screening doors

Thomas V. McClammy, D.M.D, M.S. Shawn R. Anderson, D.D.S., M.S.D. 8765 E. Bell Rd., Suite 213 Scottsdale, AZ 85260 Phone: 480-731-3636 Fax: 480-731-3637 www.nsendodontics.com

Design

Psycho Jock Sportswear Embroidery/Silk Screening

7650 E. Gelding Dr., Scottsdale, AZ 85260 Phone: 480-948-4697 www.scottsdalecustom.com

doors – SALES

John Vella & Larry Morris, Owners 9420 E. Doubletree Ranch Rd., Suite C-101 Scottsdale, AZ 85258 Phone: 480-451-3682 Fax: 480-451-5850 Email: sales@psychojock.com www.psychojock.com

employee relocation

Premium Doors & Windows Located in the Scottsdale AirCenter 15290 N. 78th Way, Suite B200 Scottsdale, AZ 85260 Phone: 480-483-7867 Email: leno@iconprintlabs.com www.iconimaginggroup.com

78 | Scottsdale Airpark News July 2012

8175 E. Raintree Dr. #5 Scottsdale, AZ 85260 Phone: 480-443-3151 www.weathershield.com

Graebel Movers

Jim Staude, General Manager Phone: 602-447-0200 Cell: 602-284-8555 Fax: 602-447-0554 Email: jstaude@graebel.com www.graebel.com

2415 E. Camelback Rd., Suite 450 Phoenix, AZ 85016 Phone: 602-707-1880 Fax: 602-707-1889 www.ledgent.com

employment & recruiting

7585 E. Redfield Rd., Suite 107 Scottsdale, AZ 85260 Phone: 480-922-9500 Fax: 480-922-9504 www.gouldstaffing.com

Fitness

golf courses

15678 N. Greenway-Hayden Loop, Suite 103 Scottsdale, AZ 85260 Phone: 480-596-4980 www.scottsdaleschooloffitness.com

Floor Covering - commercial

11500 N. Hayden Rd., Scottsdale, AZ 85260 Phone: 480-948-6000 Fax: 480-948-2535 www.starfiregolfclub.com Public Welcome

Hardware

7650 E. Gelding Dr., Scottsdale, AZ 85260 Phone: 480-948-4697 www.scottsdalecustom.com

heating contractors

businessdirectory

employment

eye care

Dr. Annette Hanian 13840 N. Northsight Blvd. #105, Scottsdale, AZ 85260 Phone: 480-443-1150 www.completevisioncare.com

financial services

7898 E. Acoma Dr. #107, Scottsdale, AZ 85260 Phone: 480-967-7600 Fax: 480-967-4700 Email: afonce@dfsaz.com Specializing in commercial floor covering products and installation.

K-48 ROC 206270 • K-08 ROC 206271

general contracting

12980 E. Gold Dust Ave. Scottsdale, AZ 85259 Phone: 480-250-3882 • Fax: 480-907-7921 Email: troy@acofaz.net www.acofaz.net Follow Our Specials On Facebook

hotels

Dillan Micus, Executive Vice President 14851 N. Scottsdale Rd., Suite 103 Scottsdale, AZ 85254 Phone: 480-444-3750 Fax: 480-922-5203 www.axaonline.com

7750 E. Gelding Dr., Suite 4 Scottsdale, AZ 85260 Phone: 480-991-1993 Fax: 480-991-3004 www.legacyaz.com

PAINTING & CONSTRUCTION, INC. www.silveradopainting.com

Nathalie Potvin, Financial Advisor AAMS® Wells Fargo Advisors, LLC 20551 N. Pima Rd., Suite 200 Scottsdale, AZ 85255-9155 Phone: 480-419-2014 Fax: 480-419-2404 Toll Free: 800-453-6737 nathalie.potvin@wfadvisors.com

For all your painting & construction needs Please call for a FREE ESTIMATE P.O. Box 11090 Glendale, AZ 85318 Phone: 602-843-6400 Fax: 602-978-1200 Email: info@silveradopainting.com www.silveradopainting.com PAINTING & CONSTRUCTION, INC.

www.silveradopainting.com glass & Mirror

www.wfadvisors.com/nathalie.potvin

Dean Wegner, Mortgage Originator 14811 N. Kierland Blvd., Suite 100 Scottsdale, AZ 85254 Phone: 602-432-6388 dean@teamdean.com www.teamdean.com

14427 N. 73rd Street Scottsdale, 85260 PAINTING AZ & CONSTRUCTION, INC. Phone: 480-947-5545 www.silveradopainting.com Fax: 480-315-1336 www.troonglass.com

16620 N. Scottsdale Rd., Scottsdale, AZ 85254 Phone: 480-348-9280 Fax: 480-348-9281 www.scottsdalehamptoninnandsuites.com 10101 N. Scottsdale Rd., Scottsdale, AZ 85253 Phone: 480-443-3233 PAINTING & CONSTRUCTION, INC. Fax: 480-443-9149 www.silveradopainting.com www.scottsdaleshea.hamptoninn.com

Holiday Inn Express Scottsdale North Dust Ave. Scottsdale, AZ 85258 www.silveradopainting.com Phone: 480-596-6559 Fax: 480-596-0554 www.holidayinnexpress.com/scottsdalenort 7350 E. Gold PAINTING & CONSTRUCTION, INC.

Rachel Jones, Director of Sales PAINTING & CONSTRUCTION, INC. 17010 N. Scottsdale Rd., Scottsdale, AZ 85255 www.silveradopainting.com Phone: 480-922-8400 Fax: 480-419-8163 www.marriott.com/phxcn

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businessdirectory

hotels (cont.)

nsurance

Jewelry

Breslau Insurance & Benefits, Inc.

Paul Breslau, CLU, ChFC, RHU, REBC, CASL Phone: 602-692-6832 www.breslauinsurance.com

Desert Village

23233 N. Pima Rd., Suite 109, Scottsdale, AZ 85255 Phone: 480-515-1200

16770 N. Perimeter Dr., Scottsdale, AZ 85260 Phone: 480-502-3836 www.scottsdalemarriott.com

Ahwatukee Town Center Victoria Gittlen, AAI, CIC, CPIW 12439 N. 32nd St., Suite 1A Phoenix, AZ 85032 Phone: 602-953-6920 www.insbycds.com

16630 N. Scottsdale Rd., Scottsdale, AZ 85254 Phone: 480-998-9211 Fax: 480-607-2893 www.sleepinnscottsdale.com

Karen L. Evers, Agency Owner/Insurance Consultant 8687 E. Via De Ventura #218 Scottsdale, AZ 85258 Phone: 480-305-1175 Fax: 480-305-1176 Email: kevers@farmersagent.com

4843 E. Ray Rd., Ahwatukee, AZ 85044 Phone: 480-598-0306

13845 N. Scottsdale Rd. Scottsdale, AZ 85254 Phone: 480-948-6677 www.OpusArtofJewelry.com

Kitchen Design

Internet marketing Corporate Housing • Vacation Rentals Kierland-NorthScottsdale/Old Town-City Center Desert Ridge-Phoenix/Oro Valley-Tucson Pacific Beach-San Diego/Del Mar-San Diego Phone: 602-672-7552 Email: thestay@thestay.com www.thestay.com

Designing Your Own Kitchen Manuals, Custom Kitchen/Design Consulting and Custom Abstract Art 13951 N Scottsdale Rd, Suite 213, Scottsdale, AZ 85254 Phone: 888-867-5003 Fax: 480-659-9180 www.tempocreative.com

Internet Service

By Scottsdale Artist, Designer and Author Kathleen Shiloh 602-882-2045 www.designingyourownkitchen.com

Landscaping

14255 N. 87th St., Scottsdale, AZ 85260 Phone: 480-922-6500 www.scottsdalewingate.com

human resources/consulting

Mountain States Employers Council Karen Stafford Arizona Vice President of Membership Development 8687 E. Via de Ventura, Suite #318 Scottsdale, AZ 85258 Phone: 602-955-7558 KStafford@MSEC.org www.MSEC.org

i

80 | Scottsdale Airpark News July 2012

• Business Class High Speed Internet • Business Phone Lines • Hosted VoIP, • SIP Trunking • MPLS • Local • Long Distance • Conferencing 16211 N. Scottsdale Rd. A6A Suite 401 Scottsdale, AZ 85254 Phone: 480-656-4655 www.comsourcecommunications.com

Taking Care of Your Landscaping Needs 25847 N. 19th Ave., Phoenix, AZ 85085 Phone: 623-879-7547 www.pocklandscapesolutions.com

Investigative/security The Mohr Investigative Group Gregory Mohr, Managing Director 6501 E. Greenway Pkwy., Suite 103 Scottsdale, AZ 85254 Phone: 602-620-3851 Fax: 480-998-3239 Email: gmohrpi@cox.net www.tmigpi.com

7706 E. Acoma Dr. #3 Scottsdale, AZ 85260 Phone: 480-948-4485 • Fax: 480-948-7458 Email: contact@azmetroscapes.com www.azmetroscapes.com

Karen L. Evers, Agency Owner/Insurance Consultant 8687 E. Via De Ventura #218 Scottsdale, AZ 85258 Phone: 480-305-1175 Fax: 480-305-1176 Email: kevers@farmersagent.com

Marketing (cont.)

13951 N Scottsdale Rd, Suite 213, Scottsdale, AZ 85254 Phone: 888-867-5003 Fax: 480-659-9180 www.tempocreative.com

networking organizations

office equipment & supplies

14202 N. Scottsdale Rd., Suite 148 Scottsdale, AZ 85254 Phone: 480-361-5961 www.cartridgeworldusa.com Raintree & 87th St. – Near Paradise Bakery Phone: 480-443-4465 www.cartridgeworldusa.com

Office Moving

locksmiths

14301 North 87th Street, Suite 110 Scottsdale, AZ 85260 Phone: 480-889-8987 • Fax: 480-998-3959 www.northscottsdalechamber.org 7755 E. Redfield Rd., Suite 300 Scottsdale, AZ 85260 Phone: 480-596-9700 www.pinnaclelock.com

businessdirectory

Life insurance

Graebel Movers

Jim Staude, General Manager Phone: 602-447-0200 Cell: 602-284-8555 • Fax: 602-447-0554 Email: jstaude@graebel.com www.graebel.com

office services

Mailing lists & services

Airpark Scottsdale Executive Office Circle

Complete Lettershop Services Fullfillment • Lists • Discounted Postage 7650 E. Redfield Rd., Suite D-6, Scottsdale, AZ 85260 Phone: 480-483-7677 Email: BUSHLPRS@aol.com www.businesshelpersmailcenter.com

Lisa Platt, Administrator P.O. Box 4182 Scottsdale, AZ 85261-4182 Phone: 480-391-6585 www.womenofscottsdale.org

networking organizations (Cont)

North Scottsdale Business Alliance

Tim Fitzgerald, President 7689 E. Paradise Lane, Suite 8 Scottsdale, AZ 85260 Phone: 480-970-4148 Fax: 480-481-9848 www.sunstateprint.com

Marketing

7819 E. Greenway Rd., Suite 5 Scottsdale, AZ 85260 Phone: 480-478-8500 Fax: 480-478-8510 www.fabcomlive.com

Voted Valley’s Premier Networking Group Meets 2nd & 4th Wed of each month 7:00AM I-Hop located Loop 101 & Raintree Contact Cliff Gains 480.443.3424 or Ester Zack 480.451.1194

7418 E. Helm Dr., Scottsdale, AZ 85260 Phone: 480-998-9059

office services (cont.)

8426 E. Shea Blvd., Scottsdale, AZ 85260 Phone: 480-664-6600 www.boardroomsuites.com

office space services

nursing care

Mary B. Assisted Living 6636 E. Thunderbird Rd., Scottsdale, AZ 85254 Phone: 480-243-7836 Fax: 480-463-9438 Email: office@maryb-assisted-living.com www.maryb-assisted-living.com 1st Month FREE!

Stephen A. Cross, CCIM “The Tenant’s Advocate” 10601 N. Hayden Rd., Suite 108, Scottsdale, AZ 85260 Phone: 480-998-7998 Toll Free: 888-998-1414 Email: steve@crossrealty.com www.crossrealty.com

July 2012 Scottsdale Airpark News | 81

businessdirectory

PAinting Contractor

printing

printing (cont.)

PAINTING & CONSTRUCTION, INC.

PAINTING & CONSTRUCTION, INC.

www.silveradopainting.com

www.silveradopainting.com

For all your painting & construction needs Please call for a FREE ESTIMATE P.O. Box 11090 Glendale, AZ 85318 Phone: 602-843-6400 Fax: 602-978-1200 Email: info@silveradopainting.com www.silveradopainting.com PAINTING & CONSTRUCTION, INC. Phone Service www.silveradopainting.com

• Business Class High Speed Internet • Business Phone Lines • Hosted VoIP, • SIP Trunking • MPLS • Local • Long Distance • Conferencing 16211 N. Scottsdale Rd. A6A Suite 401 Scottsdale, AZ 85254 PAINTING & CONSTRUCTION, INC. Phone: 480-656-4655 www.silveradopainting.com www.comsourcecommunications.com

7335 E. Acoma Dr., Suite 105, Scottsdale, AZ 85260 Phone: 480-905-1788 Email: adobecolorprint@cox.net www.adobecolorprint.com

PAINTING & CONSTRUCTION, INC.

O’Day Printing

7625 E. Redfield Rd., Suite 100 Scottsdale, AZ 85260 Phone: 480-947-7757 Fax: 480-443-8215 www.odayprinting.com

promotional products

www.silveradopainting.com

Commercial Printers

480-245-6340 15821 N. 79th St., Suite 1 Scottsdale, AZ 85260 info@biltmoregraphics.com www.biltmoregraphics.com

PAINTING & CONSTRUCTION, INC. www.silveradopainting.com

Tim Fitzgerald, President 7689 E. Paradise Lane, Suite 8 Scottsdale, AZ 85260 Phone: 480-970-4148 Fax: 480-481-9848 www.sunstateprint.com

property management

Pools/Spas/patios

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Edge Real Estate Services, LLC

10320 N. Scottsdale Rd. Scottsdale, AZ 85253 Phone: 480-951-3599 www.sunpatioaz.com

15770 N. Greenway-Hayden Loop, Suite 101 Scottsdale, AZ 85260 Phone: 480-483-0166 Fax: 480-483-9019 www.despinsprinting.com

William Schuckert, Designated Broker/Principal 15100 N. 78th Way, Suite 207 Scottsdale, AZ 85260 Phone: 480-922-0460 Fax: 480-483-8409 Email: edgesdl@aol.com

14255 N. 79th St., Suite 1 Scottsdale, AZ 85260 Phone: 480-483-6100 Fax: 480-483-9096 www.swimpoolwarehouse.com

13651 N. 32nd St., Phoenix, AZ 85032 Phone: 480-443-1122 www.fiestaprinting.com

Judy Amland, Designated Broker 7820 E. Evans Rd., Suite 400 Scottsdale, AZ 85260 Phone: 480-483-2853 Fax: 480-951-7460

Located in the Scottsdale AirCenter

Karlene Politi, CPM®, President 8501 E. Princess Dr., Suite 130 Scottsdale, AZ 85255 Phone: 480-427-4277 Email: k.politi@optimpmsolutions.com www.optimpmsolutions.com

Preschool & Childcare

It’s A Small World Preschool & Childcare

15650 N 83rd Way, Scottsdale, AZ 85260 (Inside Impact Church) 602-402-2810 • www.smallworlddaycare.org “Our goal is to meet the social, emotional, physical, and intellectual needs that are unique to each child!”

82 | Scottsdale Airpark News July 2012

15290 N. 78th Way, Suite B200 Scottsdale, AZ 85260 Phone: 480-483-7867 Email: Email: leno@iconprintlabs.com www.iconprintlabs.com

7621 E. Gray Rd., Suite D Scottsdale, AZ 85260 Phone: 480-998-5025 Fax: 480-951-2493 www.screaz.com

real estate & developers

real estate & developers (cont.)

Stephen A. Cross, CCIM “The Tenant’s Advocate” 10601 N. Hayden Rd., Suite 108 Scottsdale, AZ 85260 Phone: 480-998-7998 Toll Free: 888-998-1414 Email: steve@crossrealty.com www.crossrealty.com

real estate Loans

Can’t Qualify for a Conventional Loan?

WE CAN HELP! Residential • Commercial 480-466-7020 14301 N. 87th St., Suite 212 Scottsdale, AZ 85260 jim@delmar-financial.com dennis@delmar-financial.com License #MB0919350

residential remodeling 14605 N. Airport Dr., Suite 110 Scottsdale, AZ 85260 Phone: 480-483-1985 Fax: 480-483-1726 www.airportproperty.com

Edge Real Estate Services, LLC

William Schuckert, Designated Broker/Principal 15100 N. 78th Way, Suite 207 Scottsdale, AZ 85260 Phone: 480-922-0460 Fax: 480-483-8409 Email: edgesdl@aol.com

Distinctive Design With You In Mind Design • Sales • Installation • Service

businessdirectory

property management (cont.)

D. Dean Liddle 13057 N. Cave Creek Rd. Phoenix, AZ 85022 Phone: 602-795-0894 Email: dean@dkbaz.com www.distinctivekitchenandbathaz.com

Phone: 602-650-2260 Terry Biehn, Nicole Brook, Joe Blegen www.camidor.com

Judy Amland, Designated Broker 7820 E. Evans Rd., Suite 400 Scottsdale, AZ 85260 Phone: 480-483-2853 Fax: 480-951-7460 14080 N. Northsight Blvd.

Scottsdale, AZ 85260 Phone: 480-596-9000 www.colliers.com

Cornwell Corporation 14851 N. Scottsdale Rd., Suite 203 Scottsdale, AZ 85260 Phone: 480-951-1212 www.cornwellcorporation.com

7750 E. Gelding Dr., Suite 4, Scottsdale, AZ 85260 Phone: 480-991-1993 Fax: 480-991-3004 www.legacyaz.com

restaurants

Los Arcos Realty & Management 14415 N. 73rd St., Suite 100 Scottsdale, AZ 85260 Phone: 480-443-8287 14740 N. Northsight Blvd.

Scottsdale, AZ 85260 Phone: 480-948-5550 Fax: 480-998-2404 www.alsbeef.com

Cutler Commercial 2150 E. Highland, Suite 207 Phoenix, AZ 85016 Phone: 602-955-3500 • Fax: 602-955-2828 www.cutlercommercial.com

7621 E. Gray Rd., Suite D Scottsdale, AZ 85260 Phone: 480-998-5025 Fax: 480-951-2493 www.screaz.com

16410 N. 91st St., Suite 112 Scottsdale, AZ 85260 Phone: 480-443-3992 www.shellcommercial.com

7361 E. Frank Lloyd Wright Blvd.

Scottsdale, AZ 85260 Phone: 480-951-3807

July 2012 Scottsdale Airpark News | 83

businessdirectory

restaurants

(cont.)

Russ Johnson, Owner/Operator 14995 N. 87th St., Scottsdale, AZ 85260 Raintree Dr. & the 101 Phone: 480-922-4540 Fax: 480-922-4575

restaurants

(cont.)

7325 E. Frank Lloyd Wright Blvd. Suite 103 Scottsdale, AZ 85260 Phone: 480-443-2511 13802 N. Scottsdale Rd., Suite 165 Scottsdale, AZ 85254 Phone: 480-443-1332 6501 E. Greenway Parkway, Suite 105 Scottsdale, AZ 85254 Phone: 480-551-3351

social media marketing

13951 N Scottsdale Rd, Suite 213, Scottsdale, AZ 85254 Phone: 888-867-5003 Fax: 480-659-9180 www.tempocreative.com

storage

retirement planning

Croque Famous Sandwiches

13610 N. Scottsdale #25 Scottsdale, AZ 85254 Phone: 480-607-1285 Fax: 480-607-1291 Email: order@croquescottsdale.com www.croquescottsdale.com

Ameriprise Financial Services, Inc. Kenneth Johnston, Financial Advisor, Vice President 16220 N. Scottsdale Rd., Suite 250 Scottsdale, AZ 85254 Phone: 480-922-4243 Fax: 800-662-2997 Email: kenneth.r.johnston@ampf.com ameripriseadvisors.com/kenneth.r.johnston

13851 N.73rd St., Scottsdale, AZ 85260 Phone: 480-991-5600 www.storagewest.com

taxes

schools/training

15576 N. Pima Rd. Scottsdale, AZ 85260 Phone: 480-368-0610

SCC Business Institute 14350 N. 87th St., Suite 185 Scottsdale, AZ 85260 Phone: 480-425-6910 Fax: 480-425-6901 www.sccbi.com

Accounting World CPA & Consulting, PLC Tax Strategist

13430 N. Scottsdale Rd., Suite 201 Thunderbird/Scottsdale Rd. Phone: 480-990-2727 Email: cpas@awcpas.com www.awcpas.com Free Phone Quotes

Search engine marketing Scottsdale: 16211 N. Scottsdale Rd. #4 Phone: 480-607-DELI(3354) Phoenix: 21705 N. 19th Ave. Phone: 623-581-DELI(3354) We Deliver & Offering Catering Too! www.RinaldisDeli.com

13951 N Scottsdale Rd, Suite 213, Scottsdale, AZ 85254 Phone: 888-867-5003 Fax: 480-659-9180 www.tempocreative.com

signage

Phone: 480-897-4400 • www.cervantescpa.com

telephone/telecommunications

American Telephone, Inc.

11500 N. Hayden Rd., Scottsdale, AZ 85260 Phone: 480-948-6000 Fax: 480-948-2535 www.starfiregolfclub.com Public Welcome

84 | Scottsdale Airpark News July 2012

Tim Fitzgerald, President 7689 E. Paradise Lane, Suite 8 Scottsdale, AZ 85260 Phone: 480-970-4148 Fax: 480-481-9848 www.sunstateprint.com

7363 E. Tierra Buena Lane, Suite 140 Scottsdale, AZ 85260 Phone: 480-991-7780

Stephen A. Cross, CCIM “The Tenant’s Advocate” 10601 N. Hayden Rd., Suite 108 Scottsdale, AZ 85260 Phone: 480-998-7998 Toll Free: 888-998-1414 Email: steve@crossrealty.com www.crossrealty.com

Website design

7819 E. Greenway Rd., Suite 5 Scottsdale, AZ 85260 Phone: 480-478-8500 • Fax: 480-478-8510 www.scottsdaleinteractive.com

13951 N Scottsdale Rd, Suite 213, Scottsdale, AZ 85254 Phone: 888-867-5003 Fax: 480-659-9180 www.tempocreative.com

windows & Doors

7650 E. Gelding Dr. Scottsdale, AZ 85260 Phone: 480-948-4697 www.scottsdalecustom.com

window tinting

Rick Sullivan 8340 E. Raintree Dr. Scottsdale, AZ 85260 Phone: 480-248-8966 Email: cactustint@gmail.com www.cactustint.com

businessdirectory

tenant services

Cutler Commercial 2150 E. Highland, Suite 207 Phoenix, AZ 85016 Phone: 602-955-3500 • Fax: 602-955-2828 www.cutlercommercial.com

Video production

7830 E. Redfield Rd. #7 Scottsdale, AZ 85260 Phone: 480-699-2106 • Fax: 480-538-7808 www.xpleomedia.com

15855 N. Greenway-Hayden Loop, Suite 120 Scottsdale, AZ 85260 Phone: 480-596-1133 www.mytintwizard.com

Weight Loss MP&E Equipment Rental 16585 N. 92nd St., Suite 104 Scottsdale, AZ 85260 Phone: 480-596-6699 www.hdgear.tv

Lose up to 2-5 Pounds a week!

7830 E. Redfield Rd. #7 Scottsdale, AZ 85260 Phone: 480-699-2106 • Fax: 480-538-7808 www.xpleomedia.com

7344 E. Deer Valley Rd., Suite 100 Scottsdale, AZ 85255 Phone: 480-751-2205 www.ie-pm.com

windows – SALES wearable clothing

Tim Fitzgerald, President 7689 E. Paradise Lane, Suite 8 Scottsdale, AZ 85260 Phone: 480-970-4148 Fax: 480-481-9848 www.sunstateprint.com

Premium Windows & Doors 8175 E. Raintree Dr. #5 Scottsdale, AZ 85260 Phone: 480-443-3151 www.weathershield.com

July 2012 Scottsdale Airpark News | 85

advertiserindex

Airpark Dodge Chrysler Jeep.................. 8 Airport Property Specialists...... 5, 27, 29, 39 Alerus Financial.................................... 19 American Telephone............................. 57 Arizona Diamondbacks......................... 59 Arizona Energy Pros............................. 17 Best Law Firm...................................... 71 BLW Holdings...................................... 59 Boardroom Suites................................. 44 Brandables........................................... 52 Business Development Finance Corp...... 41 Business Wealth Club.......................... 34 Camidor......................................... 60, 61 Cartridge World.................................... 31 Casino Arizona..................................... 56 CDS Insurance..................................... 57 Chick Fil A............................................ 71 Chocolate Star Bakery.......................... 10 Collette’s Uniform................................. 56 Colliers International............................. 32 Communication Links........................... 70 Complete Vision Care........................... 52 Corner Office....................................... 87 Cornwell Corp...................................... 15 Croque Famous Sandwiches................ 48 Cross Commercial Real Estate........... IBC Cutler Commercial................................ 40 Despins Printing & Graphics................. 57 Elliot’s Diamonds.................................. 26 Fiat of Scottsdale.................................... 8 First Fidelity Bank................................... 2 Fox Commercial Capital........................ 25

Join Us At The 2012 Scottsdale Business Showcase Tradeshow!

Geronimo Apartments........................... 15 Gould Staffing...................................... 14 Guardian Energy................................... 72 Health & Wellness Expo.......................... 6 Hymson Goldstein & Pantiliat PC............ 1 Ideal Networks...................................... 58 Jasmine Tokyo...................................... 50 Suzanne Klapp Campaign..................... 28 L&J Motor Vehicle Services................... 46 Legends Cadillac Hummer Saab......... IFC Longfellow Law Group......................... 41 Los Arcos Realty.................................. 53 Luther Law........................................... 10 ManageStaff......................................... 14 Mark Susan Photography...................... 64 Memly Aviation...................................... 17 Michael’s Creative Jewelry................... BC

Scottsdale Childcare............................ 25 Scottsdale Harley Davidson.................. 42 Scottsdale Quarter............................... 37 Scottsdale Salad Company................... 48 Scottsdale Thunderbird Suites.............. 46 Shell Commercial........................... 13, 22 Signature Real Estate Services............. 35 Skyport Scottsdale................................. 9 Starfire Golf Club................................. 47 Storage West......................................... 7 Subway................................................ 50 Sun Patio & Pool.................................. 57 Tempo Creative.............................. 68, 69 The Egg I Am........................................ 17 The Good Egg...................................... 49 TTI Performance Systems..................... 67 Vuria..................................................... 23

North Scottsdale Chamber................... 87 Nussbaum & Gillis................................ 11

Weiss Kelly........................................... 53 Which Wich.......................................... 49 Williams Financial................................. 66 Wingate Inn & Suites by Wyndham....... 54

Orange Leaf Yogurt.............................. 51

X-Tapa Joe’s......................................... 51

Pinnacle Lock & Safe............................ 57 Posh Miliev........................................... 57 Prestige Cleaners................................. 65 Ray’s Pizza........................................... 50 Rayco................................................... 88 Rinaldi’s Italian Deli............................... 49 Schaefer & Associates.......................... 44 Scottsdale Airport Auto Care................ 55 Scottsdale Chamber of Commerce....... 86

In addition to its unparalleled Airpark distribution, the Scottsdale Airpark News is also mailed directly to an additional 2,000 Airpark business owners every month!

Thursday, September 20th 3:00 pm to 7:00 pm Chaparral Suites Resort 5001 N. Scottsdale Rd. Scottsdale, 85250

Generate Leads, Build Relationships, Create Brand Awareness!

FREE and OPEN to the PUBLIC! www.ScottsdaleChamber.com/Tradeshow or call 480.355.2708 86 | Scottsdale Airpark News July 2012

communitycall AEF Seeks to Match Schools with Businesses for Mentoring The Arizona Educational Foundation (AEF) is accepting applications from business leaders for its UnitED program designed to establish, build and sustain beneficial and meaningful relationships between public education institutions and local businesses. The program gives business leaders throughout Maricopa County a way to support local schools through available resources and expertise within the company.

The program, formerly known as the “Principal for a Day” program, is designed to unleash additional potential of Arizona schools through mentorship and support, empowering local schools to become among the best in the country. The program provides businesses with an opportunity to engage in education and positively affect students in surrounding communities.

AEF’s UnitED platform purposefully matches a school with a business that brings its expertise and resources to match that school’s particular need. For instance, if the core interest of a business is math and science, that company will be partnered with a school whose goals are to improve math and science scores or to increase the number of students seeking careers in related fields. A bank might be paired with a school to increase the financial literacy of its students.

For additional information on the UnitED program, or to sign up your business or school, visit www.AzEdFoundation.org or email Bobbie O’Boyle at bobbie@azedfoundation.org.  The Arizona Educational Foundation is a nonprofit organization that fosters excellence in education by administering statewide programs that enhance the capabilities of Arizona’s schools.

The Corner office Ad_Print.indd 1

5th Annual 5th Annual North Scottsdale Chamber North Scottsdale Chamber of Commerce Golf Tournament of Commerce Golf Tournament 5th Annual

5th Annual North Scottsdale Chamber North Scottsdale Chamber of Commerce Golf Tournament of Commerce Golf Tournament

Friday, September 21, 2012 September 21, 2012 TroonFriday, North Golf Club Troon North Golf Club Friday, September 21, 2012 10320 East Dynamite Boulevard Friday, September 21, 2012 10320 East Dynamite Boulevard Troon North Golf Club Scottsdale, AZ 85262 Troon North Golf Club 10320 East Dynamite Boulevard Scottsdale, AZ 85262 Shot Gun Start 103201:00 Eastpm Dynamite Scottsdale, AZ 85262 1:00 pm Boulevard Shot Gun Start Scottsdale, 85262 1:00 pm AZ Shot Gun Start 1:00 pm Shot Gun Start

• $175 per golfer •• $175 per golfer $175 per golfer • $700 per foursome • per $700 per foursome •• $175 golfer • $700 per foursome $800 foursome & tee sponsor • $800 foursome & tee sponsor • $700 per$800 foursome • foursome & tee sponsor • $125 tee sponsor • $125 tee sponsor • $800 foursome & tee sponsor • $125 tee sponsor • $125 tee sponsor

Start the withexciting the exciting putting contest, enjoy a fantastic Start with putting contest, andand enjoy a fantastic reception with buffet, live auction, raffles, and prizes!

Start with thethe exciting putting contest, and enjoy aprizes! fantastic reception with buffet, live auction, raffles, and Start with exciting putting contest, and enjoy a fantastic reception with buffet, live auction, raffles, and prizes! reception with buffet, live auction, raffles, and prizes!

Many levels of sponsorship opportunities available.

Many levels of sponsorship opportunities available.

Contact the Chamber for more info (480)889-8987 or register Many levels of sponsorship opportunities available. online atof www.northscottsdalechamber.org Contact the Chamber for more info (480)889-8987 or register Many levels sponsorship opportunities available.

Contact the Chamber for more info (480)889-8987 or register online atwww.northscottsdalechamber.org www.northscottsdalechamber.org Contact the at Chamber for more info (480)889-8987 or register online online at www.northscottsdalechamber.org

July 2012 Scottsdale Airpark News | AM 87 5/22/12 11:23

SAVE TIME, SAVE MONEY,

30

Y EA

R AN

Become a Part of the Rayco Family!

NIVERSARY

How’s Your A/C? Stay Cool!

Serving the Valley for 30 Years • 24 Years in the Scottsdale Airpark

~Maggie Mae, Rayco Mascot

We Service All Makes and Models

We Honor Most Extended Service Contracts & Insurance Policies

AIR CONDITIONING SPECIAL Check system pressure $ 95 and temperature

29

Call for details. We also service R134.

Reg. $45.95

Fleet service available.

Call Tim Paul for details.

RADIATOR SERVICE

• Drain & Fill Radiator • Includes 1 Gal. Antifreeze • Check Belts & Hoses

39

$

95

Coolant disposal fee $4.50.

BRAKES

• Free brake inspection • Inspect rotors, master cylinder & brake hoses • Most vehicles

from

13995

$

($20.00 Savings) Call for details. Expires 8/6/12.

OIL CHANGE P lus 5K SERVICE

5,000 MILE INSPECTION Comprehensive Vehicle Inspection Oil Change & Filter (Reg. $27)

18

$

88

plus tax Disposal fee Reg. $41.99 Maxlife, Synthetic & Diesel Extra $4.50.

Includes Tire Rotation! ($17 Value) • Free Inspections & Free Services: Manufacturer Recommendations, Brakes, Suspension, Air Filter & Much More!

5 quarts of All Climate SW30. Most vehicles. Must present coupon at time of service.

Not to be combined with another offer on same product or service. Expires 8/6/12.

CHECK ENGINE? CodeFREECheck!

• Poor gas mileage? • Runs rough, hesitates?

We repair engine performance problems

Diagnosing before installing parts ensures cost-efficient repairs with Guaranteed Results. Ask us how!

10% OFF ALL MECHANICAL REPAIRS Up to $25.00

Ask Us About Our Senior Citizen Discount Not valid with any other offers.

8245 E. BUTHERUS DR. • 480-951-4054

In Scottsdale Airpark Auto Plaza, 1/2 Block South of Costco on Butherus Open Mon – Fri, 7:30am – 5:30pm • FREE Shuttle Service Available Visit us online at: www.raycocarserviceaz.net View your personal service records at: www.raycocar.mechanicnet.com

FREE WI-FI

88 | Scottsdale Airpark News July 2012

Ask About Our Senior Citizen Discount

Offers good for most domestic and import vehicles. All offers subject to shop supply and disposal fees.

Is the Deck Stacked Against Commercial Tenants?

Q: A: What do high-stakes poker and commercial real estate have in common?

In both, a lot of money is on the line, each takes years of practice to master, and those that understand the rules, nuances and success strategies are the most likely to succeed.

Here are seven rules that business owners, health care practitioners and corporate decision-makers should use to increase the odds of leasing space at the lowest rate, with the greatest concessions and the most favorable terms and conditions:

Steve’s

7

Rules for Tenants

1.

2.

3.

4.

5.

6.

7.

Become Fully-Informed (Price, Concessions, Urgency) Refuse to Pay “Market” or “Asking” Rates Negotiate Every Lease Term and Condition Establish a Budget for Rent … and Stick to It Keep Your Circumstances and Choices Private Never Agree to a Dual (read: Double) Agency Get Value from Your Half of the Commission

Is the deck stacked against commercial tenants? Only for the uninformed, unrepresented and underrepresented. I’ve written an article that discusses my seven rules and would be happy to send it to you. To get your free copy, please e-mail me at steve@crossrealty.com

Your Referrals are Appreciated!

A referral is sending someone you care about to someone you trust. I build my business by referral, so if you have a friend or client who is looking to lease or buy commercial real estate please pass along my name and contact information, or forward their information to me and I will reach out to them.

My Areas of Specialization: n n n n

Tenant and Buyer Representation Lease Renewals & Renegotiations Income and Investment Property Corporate Real Estate n Answers

Airpark News T h e

JULY 2012 • Volume 32 • No. 7

Back In Black

V o i ce

o f

t h e

A i r p a r k

B u s i n ess

S C O T T S D A L E

the

New Business

Scottsdale Airpark News

APPtitude

Think a mobile app won’t enhance your small business? Think again

C o m m u n i t y

f o r

3 1

Yea r s

JULY 2012

Remembering Scottsdale’s ‘Mad Men’ Fabulous Fourth & Summer Staycation at Fairmont Princess

+

How to Get the Most out of Yelp!

www.scottsdaleairpark.com

Martin Diamond

Vuria Creative Technology