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2017 Valentine’s Day Poetry Contest
Whether it’s the memory of Love, Love that has stood the test of time, or the rush of young Love, that’s what we celebrate each February 14 on Valentine’s Day. Full Story page 8
8 Tens @ 8 Short Play Festival
2016 – A Year of Change By Noel Smith Fifty Years of Change — A significant milestone for 2016 was the celebration of the City of Scotts Valleys 50th anniversary. Mayor Donna Lind and council members Randy Johnson and Dene Bustichi led the commemorative festivities with the 4th of July
Parade and a BBQ on August 2. The Scotts Valley Times took part in the celebration with a special edition in July chronicling the beginnings of the city of Scotts Valley and those who had the vision to take those first steps. ... continued on page 4
Santa Cruz County Actors’ Theatre presents the 22nd Annual 8 Tens @ 8 Short Play Festival, January 6 through February 5, 2017, at the Center Stage Theater in downtown Santa Cruz. The annual tenminute play festival is one of the most anticipated and popular events of the theatre season in Santa Cruz. Full Story page 5
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VOLUNTEER TODAY! 2 / January 2017 / Scotts Valley Times
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Table of Contents
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Volume 20
No. 1
Cover 2016 – A Year of Change by Noel Smith
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Community News 8 Tens @ 8 Short Play Festival
Appointed Special Advocates (CASA) 8 2017 Valentine’s Day Poetry Contest 9 Presleigh Named President of County Engineers 10 15
Community Foundation!
7
Local Sports SCCAL Football is No More! by Noel Smith Scoreboard
3COTTS 6ALLEY #HAMBER .EWS s Pages 11-14 11 Meet the 2017 Executive Team – Scotts Valley Chamber Board of of Upcoming Events 12 Meet Jennifer Hardwick of Perfect Union – Grand Opening and Ribbon Cutting: January 12 13 Kevin & Cherie Anderson – 2016 Chamber Ambassadors of the Year 14 Meet the 2017 Executive Team (cont.) Business Profiles 16 The Perfumer’s Apprentice by Jessica Johnson 18 Integrity Automotive by Jessica Johnson
#OMMUNITY #ALENDAR s !RTS %NTERTAINMENT Pages -ONTHLY (OROSCOPE s Page 21 – Your January Horoscope
15 17 19 22
Featured Columnists Financial Focus – Some New Year’s (Financial) Resolutions Hello New Year; Goodbye Chaos – Getting Organized in 2017 by Pam Hudson Ask SCORE: A Monthly Column of Information for Small Business Fifth District Update by Bruce McPherson – First Term Assessment
3##!3 &EATURED 0ET s Page GARY Loves to play with people!
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Scotts Valley Times / January 2017/ 3
Patrice Edwards Mikayla Witmer Noel Smith
publisher publisher’s assistant editor
contributing writers Noel Smith, Camisa Composti, Jessica Johnson, Pam Hudson, Bruce McPherson layout Michael Oppenheimer, Kevin Markley, Liz Senteney graphic artists Michael Oppenheimer, Kevin Markley, Liz Senteney photography Michael Oppenheimer, Kevin Markley, Brad Hagenking website Michael Oppenheimer, Camisa Composti production coordinator Liz Senteney advertising sales Don Beaumont, Louisa Sandman Jay Peters office coordinator Cathe Race distribution Bill Pooley, Annabelle Balcazar
Times Publishing Group, Inc. 9601 Soquel Drive, Aptos, CA 95003 The Times Publishing Group, Inc., publishers of the Aptos Times, a bi-weekly publication, the Capitola Times and Scotts Valley Times, each printed monthly, Coastal Weddings Magazine, Coastal Home and Garden Magazine, Aptos’ Fourth of July Parade Official Program Guide and Capitola’s Begonia Festival Official Program Guide, is owned by Patrice Edwards. Entire contents ©2017. All rights reserved. Reproduction in any form is prohibited without the publisher’s written permission PHONE: (831) 688-7549 FAX: (831) 688-7551 GENERAL E-MAIL: info@cyber-times.com Patrice Edwards: patrice@cyber-times.com Publisher’s Assistant: assistant@cyber-times.com Editor: info@cyber-times.com Opinions/Letters: editorial@cyber-times.com Calendar Listings: www.tpgonlinedaily.com Graphics Department: graphics@cyber-times.com Billing Inquiries: cathe@cyber-times.com Classified Sales: sales@cyber-times.com Production: production@cyber-times.com CHECK OUT OUR WEB SITE AT: www.tpgonlinedaily.com mission statement We at the Times Publishing Group, Inc. are dedicated to providing a voice for the individuals and organizations in our community while highlighting the outstanding accomplishments of our local businesses. We seek to promote healthy family values through our coverage of youth activities, school news, senior events, community groups and entertainment 4 / January 2017 / Scotts Valley Times
Cover Story “Fifty Years” from page 1 Changes in leadership seemed to be the watchword for 2016. Valley Churches United appointed Lynn Robinson as its of its Founder, the late Annette Marcum. Robinson, in addition to being the former Santa Cruz Mayor (2014), served on the Santa Cruz City Council for eight years, and has held many positions on various government commissions. District lost a popular Superintendent in 2016, Penny Weaver, who was replaced the equally popular and active Tanya Krause as Superintendent. The new San Lorenzo took over from former principal Karen van Putten. The 2016 elections resulted in a sig-
new board members, Sue Rains (4-yr term), Roger Snyder and Corey Warner, both 2-Yr Terms). Elections also saw two new Scotts Valley Fire Protection District board members Daron Pisciotta and Russ Patterson; Bill Smallman taking a seat on the San Lorenzo Valley Water
District board, and Jack Dilles replacing Dene Bustichi on the Scotts Valley City Council. Other changes in 2016 for the city of Scotts Valley were the City Manager with Jenny Haruyama replacing the retired Steve Ando. Chief of Police John P. Weiss Retired Dec 9 with Lt. Steve Walpole Jr. serving as the interim chief. Looking forward to 2017… The Town Center Project is still on the drawing boards, the new Scotts Valley Middle School is in process as is the Scotts Valley Performing Arts Center and the 1440 Multiversity. Measure “D,” the County Transportation Sales
Tax that passed in November of 2016, will provide much needed funding to local governments, including the county, for repairing and improving local highways, streets and roads and for public transportation. Finally, the Aptos Times besides news of the community has been honored to serve as the voice of the Scotts Valley Chamber of Commerce each month, and to providing its readers informative columns on many subjects your pet, book reviews and especially the “5th District Update” from your County Supervisor Bruce McPherson. We look with great anticipation to 2017 and to the many stories we will be bringing you in the Scotts Valley Times. Happy New Year!
Community News
8 Tens @ 8 Short Play Festival
Twenty-Second Season Showcases 16 Award-Winning Works SANTA CRUZ — Santa Cruz County Actors’ Theatre presents the 22nd Annual 8 Tens @ 8 Short Play Festival, January 6 through February 5, 2017, at the Center Stage Theater in downtown Santa Cruz. The annual ten-minute play festival is one of the most anticipated and popular events of the theatre season in Santa Cruz. Continuing their new format, Actors’ Theatre
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with sixteen award- winning plays from their national playwriting contest, showing in repEvery summer Actors’ Theatre holds a national playwriting contest, judged by a select group of local writers and directors. The winning plays are then produced into full productions for the January Festival. The contest has become nationally renowned, with over 200 entrees this year from across the country and internationally. “Over the years we have received plays from writers all over the world,” says Artistic Director and Festival founder Wilma Marcus Chandler. “The 8 Tens @ Eight has become known as the premiere ten-minute play festival on the West Coast. We have proudly kept in touch with many of our winning playwrights and have seen them go on to have plays produced in larger venues, knowing it all started for them here in Santa Cruz.” This year’s sixteen award-winning plays will be presented as an “A” and “B” night, eight ten-minute plays on each night, in rotation. A special $40 ticket package is available to see any “A” and “B” showing throughout the run of the Festival. “Our variety of comedy and drama. They are plays with heart, conscience and humor.” The 2017 Festival roster includes: “A” Night
F
by Kip Allert BOY TALK by Steve
Susan Forrest A LONG TIME COMING by
Natale SHAKESPEARE’S
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by
Brian
Directed by MarNae Taylor THE NICE VIEW
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“B” Night UR LADY OF PALMYRA by Allston
& Suzanne Schrag THE PAIN INSIDE Aronson COOLEY’S REEL by Madeline
Wilma Chandler
6 Months No Interest.
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8 Tens @ 8 Short Play Festival January 6 - February 6, 2017 Wednesday - Saturdays @ 8 PM Sunday Matinees @ 3 PM Please visit www.sccat.org for a full calendar of “A” and “B” night performances. Center Stage Theater, 1001 Center Street, Downtown Santa Cruz Tickets www.brownpapertickets.com or 800-8383006 for 2-night package special. Founded in 1985, Actors’ Theatre has a long history of being a vital part of the greater Santa Cruz area’s theatre community, known for its productions of classical, contemporary and new plays. Today, Actors’ Theatre is a production company producing the 8 Tens @ Eight Festival – loved not only by the public, but also by the theatre community as well. Actors’ Theatre Producer/President: Bonnie Ronzio. Artistic Director: Wilma Marcus Chandler. www.sccat.org.
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Community News
SVWD Installs New Weather Station T he Scotts Valley Water District (SVWD) announced today it has installed a new weather station at the District’s El Pueblo facility.
The new weather station replaces an older-style rain gauge that had been in use for many years. The rain gauge only collected rainfall data and needed to be measured by hand. The new station automatically records and stores information about rainfall, humidity, barometric pressure and wind speed. Tracking rainfall is important for District that relies on local groundwater as its sole potable water supply and rainfall is the best measure of the potential for recharge of the groundwater basin. Rainfall can also be used as an indicator of irrigation demand. The Dis-
trict has been accumulating daily rainfall data since 1981. Because the station provides up-todate information about local weather, the District wanted to make this resource available for the public. Current weather conditions can now be viewed from a link on the homepage of the District website, www.svwd.org. “This is a much-needed tool for District
a higher level of service to our customers,” District Manager Piret Harmon said. “We hope people will check out the weather data — it’s as local as it gets!”
Public can access weather station data via www.svwd.org The Scotts Valley Water District is a public agency providing water service over six square miles including most of the City of Scotts Valley and a portion of the unincorporated areas north of the city limits. Learn more at www.svwd.org or www.facebook.com/ svwater.
January training for Court Appointed Special Advocates (CASA)
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in foster care in 2017! You do not have to be a lawyer or social worker to volunteer as a Court Appointed Special Advocate. CASA volunteers are everyday people, trained by CASA and then appointed by judges to advocate for the safety of children who have been removed from their homes because of abuse or neglect. Advocates speak up for the best interest of children and teens in the courtroom, in the classroom, and in the community. Advocates are fully supported that works in the best interests of the child. A CASA volunteer spends time friendship and emotional support while
helping the child rebuild trust and selfesteem, as well as gathering information from everyone involved in the child’s case. Although there is a great need for bilingual and male volunteers, we always encourage people from all cultures and professions and of all ethnic and educational backgrounds to learn more. For many children, their CASA volunteer will be the one consistent adult presence in their lives. For many volunteers, CASA is a life-changing experience as making a positive contribution in our community. The deadline to apply for the next training session is January 17 Upcoming Informational sessions are: Friday, January 6, from 12:00 to 1:00
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SCCAL Football is No More! By Noel Smith
T
he SCCAL Board of Managers, comprised of principals from seven high schools in Santa Cruz County, voted unanimously to disband SCCAL Football after forty years – established 1976, disbanded 2016 – on December 13 2016 in the name of competition. The Aptos High
football program had dominated the league for the past six years with six straight SCCAL titles, a 32-0 league record and had beaten three SCCAL teams by 52, 55 and 81 points this season. Six Teams, Harbor, Soquel, Santa Cruz, St. Francis, San Lorenzo Valley and Scotts Valley will be playing in the Mission Trail Athletic League ( M T A L ) . The MTAL had already approved the merging of leagues with the exception of Aptos. The six teams would be placed in
the two-tiered equity league for the 2017 season. Tier One, the Mission Trail Grove, Soledad (CCS Division IV champion), San Lorenzo Valley, Scotts Valley and Stevenson. Tier Two, the Coastal Division: Santa Cruz, Soquel and St. Francis that competed in the North Coast Section’s Bay Football League in 2016. Aptos High football will be joining the Monterey Bay League. The Mariners, winner of three Central Coast Section championships in the past four years, were placed in the Gabilan Division. In 2017, the MBL-G includes Aptos, Alvarez, Monte Vista Christian, North Salinas, Palma, Salinas, San Benito and Seaside. contains Alisal, Christopher, Gilroy, Monterey, North Monterey County, Pajaro Valley and Watsonville.
Local Sports
Valley High School Scoreboard Basketball
Scotts Valley Boys Season Record: (4-6, SCCAL 0-0) Coach: Charles Burks Nor-Cal Invitational Scotts Valley 50 – Harbor 43 (Dec 28, NCI) Los Altos 50 – Scotts Valley 28 (Dec 26, NCI) Mountain View 55 Scotts Valley 55 (Dec 23, Hm) Scotts Valley 80 – Oceana 35 (Dec 17, Hm) Scotts Valley 64 – Kipp Collegiate (San Jose) 25 (Dec 13, H) Dad’s Club Tourney San Lorenzo Valley 57 – Scotts Valley 48 (Dec 10, DCT) Scotts Valley 44 – Harbor 40 (Dec 9, DCT) Soquel 64 – Scotts Valley 57 (Dec 8, DCT) San Lorenzo Valley Boys Season Record: (6-1, SCCAL 0-0) Coach: Marcus Northcutt Christmas Classic SLV 64 – Trinity Christian 63 (Dec 27, CC) SLV 52 – Harker 32 (Dec 22, A) SLV 54 – Monte Vista Christian School 48 (Dec 20, A) SLV 62 – King City 49 (Dec 16, Hm) Stevenson 64 – SLV 45 (Dec 13, Away) Dad’s Club Tourney SLV 57 – Scotts Valley 48 (Dec 10, DCT) “Scoreboard” page 9
Scotts Valley Times / January 2017/ 7
Community News
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Sa n t a C r u z Ch i ro p r a c ti c L o v e f o r P r o te i n 1 2 2 0 4 1 st A v e ., Ca p i to l a
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2017 Valentine’s Day Poetry Contest
The Annual Times Competition for Santa Cruz County Residents By Noel Smith
W
hether it’s the memory of Love, Love that has stood the test of time, or the rush of young Love, that’s what we celebrate each February 14 on Valentine’s Day. What could be more romantic than to express through your own poetry about that special Love for your loved one to read (and for our readers). So it’s time to send us your poem about those tender feelings and romantic thoughts to our annual poetry contest. Times Publishing Group is sponsoring its 17th Annual Times Publishing Valentine’s Day Poetry Contest to reward seven local poets (and their loved ones). It’s time for poets throughout Santa Cruz County to make public their feelings for those they love in celebration of Valentines Day. The 2016 Times Publishing Annual Valentine’s Day Poetry Contest drew poems from Watsonville to Boulder Creek. Some were funny, some romantic, some touching. As usual, a winning poem was chosen for each of our three newspapers; the Scotts Valley Times, Capitola Soquel Times, and Aptos Times. Express your love – in 250 words or less – (see “Contest Rules” for complete details) and tell the world what makes your Valentine special!
2017 Poetry Contest Rules (Open to Santa Cruz County residents only) Please Read Carefully rite a poem about, or to your Valentine and submit it via email to
W
It’s time for poets throughout Santa Cruz County to make public their feelings in celebration of Valentine’s Day. info@cyber-times.com with Poetry Contest as the Subject, or mail it to 9601 Soquel Dr., Aptos, CA 95003. Only one poem per poet and no more than 250 words and 25 lines. Be sure to include your name, address, day and evening phone numbers, e-mail parent, child, lost love, etc.) your poem is written. The 2017 prizes will be: A Grand Prize 30-plus year marriage; Three First Place winning poems and Three Honorable Mentions. We welcome all submissions from the residents of Santa Cruz County. The Times winners from: Scotts Valley Times – Scotts Valley, San Lorenzo Valley, Bonny Doon, Ben Lomond, Boulder Creek Capitola Soquel Times – Capitola, Soquel, Santa Cruz and Davenport Aptos Times – Watsonville, Freedom, Corralitos Entries must be received by 5 p.m. Monday, February 6, 2017. The winner February 9. Please Email info@cyber-times. any questions. The winning poems will be published in the March 1 editions of our three newspapers. 2016 Winners: Grand Prize: Celebrating Over 30 Years of Marriage – Diane Deaver of Aptos First Prize Scotts Valley Times – First Prize Capitola Soquel Times – Lindsay Bell of Soquel First Prize Aptos Times – Kevin Knight of Aptos
Community News
Presleigh Named President of County Engineers T the 102-year-old organization he County of Santa Cruz that serves as counties’ leading announced that Public voice on transportation issues in Works Director John PreSacramento. sleigh has been named president “It’s an honor to represent of the County Engineers Assomy fellow engineers and transciation of California. portation workers throughout A 25-year County employee, California,” Presleigh said. Presleigh has headed the Santa “Over the coming year, I look Cruz County Department of John Presleigh forward to working on the transPublic Works since 2009. A staunch advocate for infrastructure improvements portation funding, land use, resource and local road funding, Presleigh will head “Scoreboard” from page 7 SLV 57 – Watsonville 50 (Dec 9, DCT) Salinas 63 – SLV 63 (Dec 8, DCT) Scotts Valley Girls Season Record: (6-0, SCCAL 0-0) Coach: Kristy Netto Monterey Bay Sweet 16 Mills 47 – Scotts Valley 29 (Dec 27, MBS16) Scotts Valley 62 – Everett Alvarez 25 (Dec 26, MBS16) Oceana 51 – Scotts Valley 33 (Dec 17, Hm) Scotts Valley 48 – MVCS 39 (Dec 15, Hm) San Lorenzo Valley Girls Season Record: (3-5, SCCAL 0-0) Coach: Andrea Trader Monterey Bay Sweet 16 Estrella Hills (Goodyear AZ) 48 – SLV 32 (Dec 26, MBS16) Watsonville 66 – SLV 45 (Dec 19, Hm) Stevenson 48 – SLV 46 (Dec 13, Hm)
Soccer Scotts Valley Boys Season Record: (2-4-1, SCCAL 0-0-0) Coach: Sean Clark Sequoia 2 – Scotts Valley 1 (Dec 17, Away)
Scotts Valley 6 – Milpitas 1 (Dec 12, Hm) Scotts Valley 7 – MVCS 1 (Dec 8, Away) Scotts Valley Girls Season Record: (2-4-1, SCCAL 0-0-0) Coach: Sean Clark Urban (San Francisco) 1 – Scotts Valley 0 (Dec 16, Away) Scotts Valley 0 Notre Dame 0 (Dec 13, Hm) San Lorenzo Valley Boys Season Record: (2-0-1, SCCAL 0-0-0) Coach: Guillermo Cardenas SLV 2 – Ceiba College Prep 1 (Dec 20, H) (Dec 12, A) SLV 1 – Carmel 1 (Dec 2, Hm) San Lorenzo Valley Girls Season Record: (2-4-1, SCCAL 0-0-0) MVCS 2 – SLV 1 (Dec 22, Hm) (Dec 15, Away) Sacred Heart (San Francisco) 4 – SLV 0 (Dec 13, Hm) SLV 2 – Carmel 2 (Dec 8, Hm) SLV 4 – Monterey 0 (Dec 6, Away) (Dec 3, Hm)
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to keep California moving forward.” Presleigh has 33 years of management and engineering experience. He previously worked for a private engineering company, the State Department of Water Resources, the State Water Resources Control Board, and the City of Sacramento in civil engineering. In 1991, he was hired as
was later promoted to Assistant Director, overseeing surveying, development review, road design, operations, road engineering, redevelopment, and other functions. Presleigh has bachelor’s degrees in Civil Engineering, from Cal Poly-San Luis Obispo, and Water and Soil Science, from University of California-Davis. He also has a master’s degree in Civil Engineering from San Jose State University. He was a director and is past chapter
president of the American Public Works Association, a past chair of the Interagency Technical Advisory Committee on Regional Transportation, and was manager of the Highway 1 Construction Authority. He is also a fellow member of the Institute of Transportation Engineers, Council, and a former alternate member Devices Committee.
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Community News
SLV & Scotts Valley Meal and Food Programs Tuesdays through Saturdays (also 4th Mondays). Valley Churches United, Food Pantry and Food Distribution programs. Tues-Thurs 9-11:45 and Saturday 10-11:45. 1st and 3rd Fridays 9-11 are for seniors only. USDA Distribution on 4th Monday 10-1.
For SLV, Scotts Valley, and Bonny Doon residents. Ben Lomond, corner of Highway 9 across from Ben Lomond Market, 336-8258. Tuesdays, noon. Felton Presbyterian Church, 6090 Highway 9, across from RiteAid, 335-6900. “Free Lunch Tuesday.�
Wednesdays, 12-2, San Agustin Catholic Church, 257 Glenwood Dr, Scotts Food Distribution. Thursdays 10:00-2:30 (doors open 9:003:00). St. John’s Catholic Church, down from Rite-Aid, Highway 9 and Russell, Felton. 335-4657. “Thursday Lunch.� Thursdays, 11-12. Mountain Community Resources (a Community Bridges program), 6134 Highway 9, across from Rite Aid, Felton. 335-6600. Food Distribution. Thursdays, 5:00-6:30, St. Philip’s Episcopal Church, 5271 Scotts Valley Drive, Scotts Valley. 438-4360. Food Distribution. Fridays, 5-5:30 p.m. GateWay Bible Church, 5000 Granite Creek Road, Scotts Valley, CA 95066. 438-0646. “Fridays at Five� food distribution. Sunday, Jan. 29, 2:00. SS Peter & Paul Orthodox Church, 9980 Highway 9, Ben Lomond, north of town, 336-2228. Dinner.
Meals on Wheels (a Community Bridges program), hot meals at dining centers in Ben Lomond (M-F, 336-5366) and Scotts Valley (Wednesdays, 438-8666). Reservation required, $2.50 requested donation, for age 60+ (limited exceptions). Meals delivered if eligible, 454-3180. Grey Bears Brown Bag Program, weekly bag of produce to be picked up in Ben Lomond, Felton, or Scotts Valley. Delivery available for homebound seniors. $30 annual membership fee, for age 55+. www.greybears.org (479-1055). Except as noted, all programs are free of charge — Schedules are subject to change. Submit Changes/Additions to slvsvmeals @gmail.com
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APTOS — The Community Foundation announces its latest round of funding, a total of $122,588 to 18 small $150,000. The grants, from the Foundation’s Community Grants program, are
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and culture; environment; community development; health; and human services.
$7,500, to purchase backpacks with tools for emergency response team graduates reach programs in country libraries and at the Santa Cruz Museum of Art & History
on Giving Tuesday, when many of these important and valued services for our local residents,� said CEO Lance Linares. People with donor-advised funds at the Community Foundation again stepped up contributing 18% (approximately $22,000) of the total. in this latest round of funding were: Education, $2,500, to increase access to life saving health equipment Women’s Club of the San Lorenzo Va l l e y, $6,000, for habitat restoration and community
using
AmeriCorps
tures, $9,000, for program outreach to people with disabilities “After hearing from smaller groups in the county, we created these awards to reduce the stress Christina Cuevas many felt when having to compete with larger groups for funding,� said Program Director Christina Cuevas. More info at www.cfscc.org.
Meet the 2017 Executive Team Scotts Valley Chamber Board of Directors
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he Scotts Valley Chamber of Commerce Board of Directors has elected its 2017 Executive Team and we are very pleased to announce that we will continue with the same leadership team that saw us through 2016. Continuing in their roles are Board President, John Yost, ProCompass Management Services; Board Vice President, Stephen Hoversten, Modern Woodmen of America; Board Treasurer, Piret Harmon, Scotts Valley Water District; Board Secretary, Angela Alejandro, Scotts Valley Consulting; and Past President, Rosanna Herrera, Bruno’s BBQ. Board President John Yost has lived in Santa Cruz County for over 40 years and in the city
of Scotts Valley for 36 years. He attended Cabrillo College and graduated from U. C. Santa Cruz with a BA degree. He received his MBA degree from Santa Clara University. John spent over
computer data storage industry. He has worked for companies of all sizes, from small start-ups of
corporations with thousands of employees and multinational locations. He has also been teaching in engineering, quality assurance and operations organizations in the courses in the MBA program and
service organizations. Aside from serving on the Board for the Scotts Valley Chamber of Commerce, John is also Board President of Monterey Coast Preparatory, which provides college preparatory education for students with “Exec. Team” page 14
Scotts Valley Community Awards Gala: Jan. 21 Early Bird Ticket Discount Ends January 6
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oin the Scotts Valley Chamber of Commerce on January 21 from 6 – 11 p.m. as we honor the following leaders in our community that make Scotts Valley such a special place: Patti Malone of Malone’s Grille
Patti Malone
John Weiss Elizabeth Walsh John Postovit Elana Weingord Jeanette Larkin Elana
Year – John P. Weiss the Year – Elizabeth Walch John S. Postovit
Year – Kevin Anderson & Cherie La France-Anderson This year ’s “For Your Eyes Scotts Valley Park Advocates - Only” Community Awards Gala boasts a James Bond teerism – Jeanette Larkin Weingord
Happy New Year!
Tuesday January 10 — Grand Opening! 10 a.m. - Noon
Undergraduate business programs at the University of Phoenix for the past 16 years and began teaching a business course at Cabrillo College two years ago. John formed his own consulting company 10 years ago to help organizations achieve success by recruiting, developing, and retaining high performing employees. John especially enjoys John Yost (from left), Piret Harmon, Angela Alejandro, Rosanna Herrera, and Stephen Hoversten
Calendar of Upcoming Events
Kaiser Permanente 5615 Scotts Valley Drive
Thursday January 12 — Grand Opening! 5:30 - 7:00 p.m.
Perfect Union 230-D Mt. Hermon Rd. Kings Village Shopping Center
Saturday January 21 Community Awards Gala 6 – 11 p.m.
Green Hills Event Center 1500 Green Hills Road, SV
Thursday January 26 — Grand Opening! 5:30-7:00 p.m. KISS Catering 900 Disc Drive, SV
Thursday February 9 5:30 - 7:00 p.m.
theme and will include dinner, live music, a raffle and a live auction. The master of ceremonies this year will be our County Supervisor, Bruce McPherson. The location of this year ’s Gala will be the Green Hills Event Center Located at 1500 Green Hills Road in Scotts Valley. Early Bird tickets are available for $75 until January 6 th ($100 thereafter) and may be purchased online via scotts valleychamber.com
Ashby Confections 16 Victor Square, SV
Wednesday February 15 Series 11:30 a.m. - 1:00 p.m.
Get Acquainted! New Chamber Members & Scotts Valley Businesses Location TBD
Every 4th Thursday Business Networking Mixer
Call the Chamber Today or Visit www.scottsvalleychamber.com Scotts Valley Times / January 2017/ 11
Scotts Valley Chamber News
Meet Jennifer Hardwick of Perfect Union Grand Opening and Ribbon Cutting: January 12, 5:30-7 p.m. Kings Village Shopping Center 5615 Scotts Valley Drive January 12,
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y name is Jennifer Hardwick and I am the owner of Perfect Union Fitness and Nutrition Studio. I opened the doors of Perfect Union four years ago in Scotts Valley. We started out as a very small studio, as I didn’t know if my business idea would be one that was a hit! I opened the doors with one client. Slowly it started to grow and by the end and moved to a larger studio space. We then spent two years next to the Scotts Valley Market, and when my lease was up in that
location, we had outgrown it once again and moved to an even bigger location! We are now located in the Kings Village Shopping Center by the movie theater. My vision and heart for Perfect Union has been to create a place that was unlike any other. I wanted people to feel safe, accepted, and a “come as you are” environment. It’s one
Take advantage of our Nutrition Services!
Join Our Small Group Training Classes!
of the reasons we don’t have mirrors. Our goal for every client is to feel proud of themselves when they leave a workout. We take pride in creating a workout that works best for each client. Our clients feel a great sense of accomplishment after each workout, when the leave they know they pushed themselves, they weren’t injured in the process come back and do it again. Perfect Union covers
We understand the importance of feeling safe, welcomed, and comfortable in your environment and truly are excited to encourage each person that comes into our studio. We also know the importance of diet, and we believe that food is medicine. I wanted Perfect Union to be a “one stop shop” for a complete lifestyle
educate, teach and support people in all of their health needs. Perfect Union is more than nutritional needs in a safe, comjust a place where people come to fortable environment…and we are workout or to learn how to eat, we not a gym! We will customize every are community supporting each workout experience for you to help other outside of Perfect Union one-on-one personal training, small Jennifer Hardwick as well. We have monthly hikes group training, and all of our group classes exploring different trails every month, we do things like stand up paddle boarding, which include Barre, Zumba, Spin, Circuit, game nights, and we participate in local TRX, Les Mills, Yoga, Boot Camp, cardio, races and triathlons pushing people to bigger goals outside of the studio walls. This will be our third year participating in the Tinaccountability, 30 day detoxes, juice cleanses kerbell half marathon in Disneyland, and and healthy fresh smoothies. Every class we have another group training for the 65 is designed with the individual in mind so mile Cinderella biking classic, while others advanced reservations are required because we have a goal of finishing their very first 5K will give alternate exercises to those who may walk. I absolutely love seeing clients push need them, which makes every class suitable themselves and accomplish goals they never thought possible. It’s been an absolute joy being apart of the advance, gain strength and learn proper form. We have created an environment where Scotts Valley community and I am very much people feel challenged, proud, accepted, looking forward to meeting many more healthy healthy, and part of a growing community. needs in 2017. If you have any questions, if you Our heart and passion here at Perfect Union would like to come visit Perfect Union or you is to support those that feel uncomfortable in would like to try a complimentary class please a traditional gym setting, help those that are contact Perfect Union at (831) 471-8526, www. rehabbing from injuries, and give people con- perfectunion.co, perfectunion@comcast.net or every
NEW WEATHER STATION INSTALLED Scotts Valley Water District has installed a new weather station at the District’s El Pueblo Treatment facility to automatically record and store information about rainfall, humidity, barometric pressure and wind speed. Rainfall is the best measure of the potential for recharge of the groundwater basin. Visit svwd.org and click on the LOCAL WEATHER tab.
831-471-8526
230-D Mt. Hermon Road, Scotts Valley, CA 95066 www.perfectunion.co 12 / January 2017 / Scotts Valley Times
Scotts Valley Chamber News
Kevin & Cherie Anderson
2016 Chamber Ambassadors of the Year
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he Scotts Valley Chamber of Commerce is very pleased to announce that husband and eight years a spent as a dispatcher for the Live wife team, Kevin and Cherie Anderson have Oak Fire Department back in 1974. Kevin also been voted as the 2016 Scotts Valley worked with special needs children Chamber of Commerce Ambasat the Pajaro Valley School District. sadors of the year. “I love People,” says Kevin, “I enjoy Originally form Amherst, Maslistening to them and discussing sachusetts, Cherie moved to Santa ways to improve their business, Cruz in 1983 and two years later themselves, and most importantly married Kevin. After getting married, Cherie and her family lived in Aptos That’s why being a part of for over 30 years before moving to the Scotts Valley Chamber was so Scotts Valley in 2015. Cherie’s career important to me. It gives me the has been heavily focused around opportunity to help people in business Kevin & Cherie Anderson high-tech advertising sales. She and to serve my community.” started in publishing in the OEM market, moving to Kevin and Cherie are also active members of the Mac market where she spent ten years as a top Gateway Bible Church and have two shelter dogs. performer at Macworld Magazine and eventually Kevin’s other hobbies include tending to his roses, assisting in the growth of several digital startups. walking, running, and spending time with his With a strong entrepreneurial spirit, Cherie also wife and three grandchildren. co-owned an advertising agency, H&L Partners in When it comes to our community, Kevin and Silicon Valley, and a real estate marketing company Cherie are always there with smiles on their faces with her husband Kevin. Currently Cherie is willing to contribute. Whether it’s volunteering Multimedia Consultant at the Santa Cruz Sentinel at the 4th of July parade or a ribbon cutting, they where she can pursue her passion for advertising have been among the most active of the Chamber sales and assisting small businesses grow. “Being a Ambassadors this last year. They were the volChamber Ambassador is another wonderful way unteer coordinators for the 2016 Scotts Valley Art to work with business owners and really get to Wine & Beer Festival and are the co-chairs for this year’s Community Awards Gala. Cherie was also know our town and businesses therein.” Kevin currently works as the Lead Assessor just voted by her peers to be the President of the Chamber Ambassadors in 2017.
Scotts Valley Times / January 2017/ 13
Scotts Valley Chamber News “Exec. Team” from page 11 Stephen Hoversten, our Board Vice President, is no stranger to the Scotts Valley Chamber or volunteering in our community. graduating class, Stephen was named Scotts Valley “Youth of the Year” by the Scotts Valley Chamber of Commerce back in 2002. This being one of the inspirational events that led to his commitment to leading and serving in his community. He currently holds dual roles with the Chamber as both a Chamber Ambassador (since 2011) and as Board Vice President. He has volunteered for numerous local causes, including being a member of the Citizens Oversight Committee on Measure A for our schools. He has volunteered for the last 16 years with the annual Wharf to Wharf race, of which the last four years he has been the Finish Line Director. Stephen has been heavily involved with most of the Chamber’s annual activities, as well as being the Chair of our most recent Christmas Tree Lighting Festival, ‘Light Up The Night’. He serves as a member of the Scotts Valley Sports Complex steering committee that is currently raising $5,500,000.00 privately, to build the High Schools Stadium. He serves Gateway Bible Church as a member of their Local Impact Team and very much enjoys singing in their choir and praise teams. Stephen is the Managing Partner for Modern Woodmen of America where he provides top quality products and services
in the insurance, retirement, and investment arena. As a Modern Woodmen Represen-
Treasurer of the Chamber Board she has been able to utilize her aptitude for numbers and
help families and businesses to achieve Roughly 30 million dollars are given back to local communities nationwide each year by Modern Woodmen of America. Thus, far Stephen has helped raise money for Special Olympics, the Scotts Valley Library, the Scotts Valley School’s music programs, and others. Stephen and his wife Reina are very proud to raise their two children, Liam and Rossilyn, here in the Scotts Valley community they love and call home. Board Treasurer Piret Harmon has been the General Manager of Scotts Valley Water District since July of 2013. She is responsible for strategic planning and daily operations of a nimble and progressive water agency in a community that values livability, collaboration and innovation. Born and raised in Estonia, Piret moved to California in 1993. She has an undergraduate degree in Civil
of the organization. Piret loves to travel, learn, connect with interesting people, and collect new experiences. She is motivated and always looking for ways to turn challenges into opportunities. Board Secretary Angela Alejandro comes to us with over 20 years of experience as a Marketing, Operations and Sales Executive in the technology industry, and has served extensively as a leader of global teams and programs at companies including Cisco, Juniper, SonicWALL and Microsoft. Additionally, Angela has extensive experience in the Silicon Valley tech startup scene, including serving previously as Global Director of Sales Operations at Yammer, then as Founder and Principal at Scotts Valley Consulting, Inc. Currently she is the head of SaaS Sales for Pluto7, Inc. where she is focused on helping manufacturing and retail companies of all sizes. She
diverse positions in both, private and public industries. Piret holds several leadership Board of Director positions in addition to the Scotts Valley Chamber. She serves on the California Utilities Executive Management Association, Regional Water Management Foundation, and Bay Federal Credit Union. Time is very valuable resource for Piret and she achieves ciency, and good judgment. In her role as a
through Google Cloud Machine Learning and Tableau data visualization. Married for sixteen years, Angela is the proud mother of three children who currently all attend Scotts Valley Schools. She was an active voice with the SVMS Campus Redesign Committee, she is an alumni of Leadership Santa Cruz County, and is an active volunteer for the UCSC Center for Innovation and Entrepreneurial Development. Immediately upon joining the Chamber of Commerce
Board of Directors two years ago, Angela was unanimously voted as the Board’s new Marketing Chair. She also served as Chair of the Marketing Subcommittee for the New and Improved Scotts Valley Art Wine & Beer Festival in 2015, where she was instrumental in the complete revamping and rebranding of that event. Past Board President Rosanna Herrera is the owner of Bruno’s BBQ & Catering. Bruno’s BBQ has received several awards including “Goldie’s Silver Award” for best BBQ and has been voted the “Best Rave and Fave BBQ Restaurant” by the Scotts Valley Press Banner. Bruno’s was also named as 2014 “Scotts Valley Business of the Year” by the Scotts Valley Chamber of Commerce. Rosanna has grown Bruno’s into an essential part of the community through her willingness to partner, sponsor and host many local causes including sports teams, service clubs, local schools and countless other organizations. Bruno’s has been a Chamber member since 1997 and Rosanna has been an active member of its Board of Directors for the past 3 years. She is also an active member of the Scotts Valley Rotary Club where she currently serves as Club President and annually travels internationally on behalf of Rotary projects. Rosanna is interested in “contributing to the community that supports business endeavors that drives success of the businesses in Scotts Valley.” She holds two undergraduate degrees, a Masters degree and is a licensed California Private Investigator.
Wishing You A Happy New Year! Bring in this Coupon f or e i t he r a
FREE JEWELRY INSPECTION & CLEANING 245 Mt. Hermon Rd., Suite Y Scotts Valley, CA
831-438-1844
or
$5 WATCH BATTERY REPLACEMENT
Scotts Valley Chamber of Commerce 360 King’s Village Road Scotts Valley, CA 95066
Advertise in the Scotts Valley Chamber Newsletter
14 / January 2017 / Scotts Valley Times
PRSRT STD U.S. Postage PAID Santa Cruz, CA Permit No. 329
SPECIAL RATES 831.688.7549
Featured Columnist
Some New Year’s (Financial) Resolutions W Therefore, if your salary goes up this year, or
e’re just about ready to open the door to 2017, so you might be thinking about some New Year’s resolutions. What’s on your list this year? More visits to the gym? Learning a new language? Mastering the perfect beef bourguignon? All worthy ambitions, of course, resolutions? By reviewing your needs and goals, you can identify some resolutions that are particularly relevant to your own situation. But here are a few suggestions: Build an emergency fund. If you needed a major car repair or a new furnace, or faced some other large, unanticipated expense, could you cope with it? If you didn’t have the money readily available, you might have to dip into those investments intended for long-term goals, such as retirement. Instead, build an emergency fund containing three to six months’ worth of living expenses, kept in a liquid, lowrisk account. Cut down on debts. It’s not easy to cut down on one’s debt load. But if you can
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County Names Interim Human Services Director
Mauriello announced to appointment of Ellen Timberlake as interim Director of the Dec. 31, 2016. Currently the Department’s Assistant Director, Timberlake has 22 years of experience with the County in Human Services administration, including 17 as Assistant Director. She is highly regarded for her leadership, knowledge and experience. “I’m grateful for the trust the County has placed in me,” Timberlake said. “I expect to continue the great work we’ve been able to accomplish in delivering these critical services to local residents.” “Ellen is a true professional who knows the Human Services Department well. She tinue our hiring process for a new Director,” Mauriello said. One of the County’s largest departments, the Human Services Department delivers a range of federal, State and local programs to Santa Cruz County residents, including CalFresh, CalWORKs, Medi-Cal enrollment, and various elder care, foster and family care, employment services and veterans programs.
up some money, increase your contributions to your retirement plan. Review your portfolio. Is your investment portfolio still on track toward helping you meet your long-term goals? If not, you may need to make some changes. You’ll also want to study your investment
your risk tolerance. Over time, and often
debts are not “useful” – that is, they don’t carry any tax advantages – so every dollar you spend to pay down those debts is a dollar you could use to invest for your future. Boost contributions to your retirement similar retirement plan, take full advantage of it. Your earnings have the potential to grow tax deferred and your contributions may lower your taxable income. Plus, most so you can choose the investment mix
Dine For Dientes: Provides Free Dental Care for Uninsured Kids Jan. 17: Shadowbrook Community Night
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iners can “Dine For Dientes” 5-9 p.m. Jan. 17 at Shadowbrook Restaurant, 1750 Wharf Road, Capitola. Shadowbrook will donate one-third of all their food and beverage sales (excluding happy hour) towards providing free dental care for low income, uninsured children when diners mention to their server that they are
dental clinic and one of the few dental resources for underserved people in our community. To make “Dine For Dientes” reservations, call 831-475-1511 or visit www.shadowbrookcapitola.com
Santa Cruz Symphony Family Concert Carnival of the Animals
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his concert is geared toward children and those who have never been to a live orchestra concert before. Join Maestro Daniel Stewart and Master of Ceremonies Norman Peck as they lead the audience through an introduction to an orchestra in this one hour performance. This year’s selections include excerpts from Stravinsky’s Firebird Suite and Rossini’s William Tell Overture (theme from The Lone Ranger), as well as Saint Saen’s fun suite, The Carnival of the Animals. Children will see other children performing alongside the Symphony’s professional musicians as we join with members of the Santa
your portfolio can “drift” to a place where you are taking on too much risk – or even too little risk – for your needs and longterm objectives. If this happens, you may need to “rebalance” your holdings. Avoid mistakes. None of us can avoid all mistakes, in life and in our investment activities. But as an investor, you’ll clearly example, it’s generally a mistake to jump out of the market in response to a period of volatility. If you wait for things to “calm down” before investing again, you might miss out on the opportunity to participate in the next market rally.
Think long term. Keep this in mind: You’re not investing for today or tomorrow, but for many years from now. Try to keep a long-term focus when making all your key investment decisions. By doing so, you can avoid overreacting to short-term developments, such as a sudden drop in the market or a “momentous” political event that actually decreases in importance as time goes by. tions as best as you can. You could make 2017 a year to remember. Courtesy Edward Jones InvestmentsCheryl Rebottaro, AAMS®, CRPC® Financial Administrator-221 Mt Hermon Rd Ste F Scotts Valley. Tel # 831-461-9311 Email: angela.
Community Briefs
Cruz County Youth Symphony, Santa Cruz Ballet Theater and Kuubmwa Jazz Honor Band. Tickets are $8 for children and $15 for
General Seating. Tickets can be tickets purchased online at santacruztickets.com or by
Scholarships Available from Community Foundation! APTOS — Students wanting to attend vocational school or undergraduate study at a college or university can apply for one of the ten scholarships started by donors at the Community Foundation. One online application is all that’s needed to apply for one or more of the awards. Award amounts range from $750 to $2,400, with some renewable for multiple years. The scholarships can be used towards tuition, fees, books, supplies, required equipment, room and board and other allowable expenses. The award recipients are selected by our scholarship committee and approved by our board of directors. The program is administered by Scholarship America. The deadline to submit a scholarship application for the 2017-2018 academic year is Scholarships. For questions call 831.662.2071. Scotts Valley Times / January 2017/ 15
Business Profile
THE PERFUMER’S APPRENTICE Clients Creating Custom Scents (aka Perfumery)
By Jessica Johnson
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nitially, the Perfumer’s Apprentice was a place where the public could come and learn about perfumery and chemistry through workshops and classes. From its humble beginnings as a shop in a loft, the Perfumer’s Apprentice has grown into an informative and dependable online source for premium aromatic ingredients. While the Perfumer’s Apprentice clearly caters to experienced perfumers they are dedicated to teaching the rest of us the art as well classes. Owner Linda Andrews was inspired to create her shop when her daughter, after reading an article about a celebrity having a fragrance designed exclusively for her, wanted to do the same thing. Andrews did some research and realized there was no such opportunity for individuals to work with the fragrance ingredients themselves, and voilà, a business was born. According to Fragrance Department Manager Travis McIntosh, “This is where people from all skill levels learn to create their own custom scents with the help of What began in 2004 as a small retail has grown into a wholesale distributor for goods to professionals and enthusiasts around the world. With the recent reintroduction of classes, The Perfumer’s
16 / January 2017 / Scotts Valley Times
Apprentice is also a center for fragrance education and experimentation in the heart of Scotts Valley. customer back in 2004, and within a month worked for the company ever since - with a short break for school for two years,” McIntosh said. In 2006, the Perfumer’s Apprentice began selling their products online and that line of business became so popular that Andrews decided to close the storefront and simply sell educational kits and fragrance ingredients. centrates and business really began to take to their much larger Scotts Valley location, they decided to utilize their surplus space and share their roots with a new generation of customers. “So we decided to start teaching classes again,” he said. The art of perfumery dates back to ancient times, originating in Mesopotamia and Egypt. Beginning with the distillation aromatics, perfumes grew in popularity between the 16th and 17th centuries, as the wealthy used them to conceal unpleasant body odors due to infrequent bathing. Thankfully, times have changed, and although most people bathe more often, the art of perfumery remains big business – and can be fun as well. The best way to start out, according to McIntosh, is to experiment with fragrance oils as they are very easy for beginners to use. Fragrance oils are blends synthetic and natural materials that are diluted in a “carrier” so that they are easier to work with. McIntosh points out that many people prefer creating perfumes out of natural essential oils and absolutes. Advanced
students then move to the world of professional aromachemicals - components that appear in the most valued classic perfumes, as well as popular modern fragrances. There are various ways to study these components. One way is to learn how they act in a sample formula, see what they bring to the whole. Their second line of business, the Flavor Apprentice, was added in 2009, and creates “truly unique, mouth-watering enthusiasts,” said McIntosh. With over experiment and improve their recipes and make them more savory, sweet, and complex. “We are always looking towards the future, constantly improving and ingredients with the mission to continue tomers,” McIntosh said.
Our goal is to enable perfumers and and experience truly professional components. Their Introductory Perfume to the theory and basics to the art of Valley location. “We create a serene and or tea, and pastry while one of our talented instructors walks you through the steps of creating your own fragrance with your own hands,” explained McIntosh. Learn more about the Perfumer’s Apprentice, the Food Apprentice, and their classes as well as a wealth of information about perfumery and fragrance on their website: https://shop.perfumersapprentice.com or call 831-316-7137. The Perfumer’s Apprentice is located at 170 Technology Circle in Scotts Valley M-F 8:30 a.m. to 5:00 p.m.
Hello New Year; Goodbye Chaos
Featured Columnist
Getting Organized in 2017; One Step At a Time By Pam Hudson
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t’s January, and you’ve kick started your weight loss and exercise program, you’ve hit the white sales and scored the sheets you didn’t get for Christmas, and now you look around and realize it’s time to dig your
items, stress over bulging dresser drawers and crammed closets, and pleading for others where? A little bit of organization here and actions, reduce stress and create peace in your life. What holds us back from having a dream-like Martha Stewart organized home? decisions; Sentimentality; Space constraints; Lack of enthusiasm and organizational knowhow. Some people are born with what I call “The Organizing Gene” and keeping order is in their DNA. I am one of “those people.” My sister calls me compulsive, but she was ecstatic once I worked my magic on her What advice do I have for people who are juggling umpteen balls in the air and disorganization is a daily stressor? First, breathe… Identify what you ARE capable of doing to create order, and then identify what you are NOT able to tackle and consider hiring a professional. To begin your transformation, start small like with a sock drawer (toss, wash, match ‘em up), then move onto the junk drawer and as you pick up an item decide to: Toss; Keep; Donate; Relocate; Marinate. Here is a strategy that can be applied
to any disorganized location but let’s start with “The Dreaded Kitchen Junk Drawer.” Your goal is to decide quickly, and without sentimentality. Toss what is broken or never used. Bam, right into the trash. Keep what is useful, practical and makes perfect sense for that location. Donate the 56 pencils and 142 erasers your child has amassed. Bag ‘em, and donate them to your child’s school. Massive amounts of the same thing are NOT your friend. Relocate the golf balls into the golf bag in the garage, place the instruction manuals in the packs of printed photos into your memory box, and store the deck of cards with all the other games. The goal here is “Like things like to be together.” It’s a useful strategy if you Marinate is tricky. Rather than fret over items you’re not sure where they should go, set aside ONE container, put those items in, for each of those items. Involve the family. Ask them where each item should live. By involving them, and enthusiastically introducing the concept of organization, you’ll plant a valuable “seed” in their minds that putting things away — in the While organizing a drawer may be manageable, tackling closets, garages and home more strategizing and time. As a professional organizer, here’s how I approach the process, and so can you. When I -
1) Roadblocks to organization (space, time, knowhow) 2) Assess optimum functionality and use for each space 3) Understand what is, and is not currently working 4) Get a feel for the level of enthusiasm or reluctance to edit each space 5) Agree to a timeframe for completion. We create a game plan with goals, guidelines and storage infrastructure needs, and reassess as we make progress. Making changes can be tough, so it’s chew and not overwhelm yourself. If the closet needs attention, break the area into components, and start with the shoes. Be realistic about the amount of time you can commit to a task so that you ensure a smooth process and a winning outcome! In my next column I’ll share with
you tips and tricks on how to implement simple, “why didn’t I think of that” organizational solutions that will knock your
Pam Hudson, owner of Simplify With Pam, a professional organizing business here on the Central Coast works with busy families, individuals and small businesses, as well as people who are downsizing, relocating and moving. Visit: www.simplifywithpam.com
There’s still time to catch the great investment opportunities in Las Vegas. Move here, Vacation here, Invest here….
Vegas! Call me for your free market analysis.
Shannon S. Barton, Realtor® Premier Real Estate
Direct: (702)335-1122 ShannonSBarton@gmail.com www.ShannonBarton.com Scotts Valley Times / January 2017/ 17
Business Profile
INTEGRITY AUTOMOTIVE
Your One-Stop Automotive Repair Shop By Jessica Johnson
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ntegrity Automotive Services in Scotts Valley has been in business for over 25 years, so when Preet Grewal bought the shop 13 years ago he knew he had a reputation to maintain. In the auto service industry your reputation is the most important marketing tool you have, keeping their customers happy and safe on the road. Kenny, Elvis, John, Gustavo and Louis - are the driving force behind our success. Without them, Integrity Automotive simply wouldn’t exist,” Grewal said. Together the Integrity Automotive Services team of technicians has over 130 years of experience and they use the latest technology to diagnose and perform all repairs. Preet and his team of dedicated service technicians pride themselves on being a “one-stop automotive repair shop” meaning they can handle everything from basic services such as an oil change and tire rotation, to advanced maintenance and repair. “Our goal is to service your
or exceeding all of your expectations,” promised Grewal.
Customer comments and reviews of the business have shown that the team at Integrity Automotive Service is living up to the high standards Grewal has set. One on-line reviewer said, “Service is quick, honest, and on one occasion, problem that a local repair shop caused. In addition, I referred a single mom to Nathan to diagnose her car to see if it
he refused to charge her for his time spent. It’s hard to It’s that human touch that makes a good mechanic worth his (or her) weight in gold, and local car owners are fortunate to have such honesty in their midst. In fact, Grewal and his team are not only dedicated to helping people and providing quality are also dedicated to the community in other ways. “I love to be involved in the community,” Grewal said. With three school aged children - daughters Preeti and Manjeev, 12 and 10, respectively and son Amardeep, 9 - Grewal and his wife, Parminder strive to set a good example for
their family and regularly donate to local churches and people in need. “Ultimately I just love helping people,” Grewal said. “For me, that happens through providing the lowest possible cost by preventing problems, rather than just repairing them.” Although Grewal comes to the repair
business with a background in network engineering, he learned to work on cars by helping his father with minor repairs. “Although I run the business side of the shop - customer service, quality of work, working on cars,” he shared. One of the things that surprised Grewal the most as a shop owner is the speed at which modern day automotive technology changes. “Our team undergoes on-going learning [to keep up with the changes],” he said. “Our ASE enced and trained to perform auto repair services right the FIRST time. That’s how we’ve earned our reputation for providing unprecedented honest, high quality services, at a fair price.” Currently, Integrity Automotive Ser-
They also have ongoing specials such as Located at 107-A Whispering Pines Drive in Scotts Valley, you can learn more about Integrity Automotive Service on their website at www.integritycarservice. com or by calling 831-439-9631.
18 / January 2017 / Scotts Valley Times
Featured Columnist
Ask SCORE
A Monthly Column of Information for Small Business Q: I suspect my children don’t want to take over my business, but I’d like to retire at some point. What should I do?
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hough you spend decades building and running your businesses, you can’t run it forever. You might interest your kids by involving them more, but even then, you have to plan your exit. Every business owner eventually steps down. Whether it’s retirement or health issues that end your career, whether you cede control to your children or sell, the transition will only be as good as your plans.
Most people can’t achieve a goal without a plan. An exit strategy is a road map to your business exit goals. You might Common ones involve using the sale of the business to fund retirement, to provide for future generations, to travel, to enjoy more time with family or to reduce stress. Strategic exit plans allow you to maximize the value of your business. Achieving your goals won’t happen overnight. Without a road map you might not achieve your goals. Business owners often want to exit quickly because of changed circumstances, often failing health. When life dictates an unprepared exit, it rarely goes smoothly. When you are ready to exit your business, the business may not be ready. Systems must be established so the business runs without you. Value must help to achieve your best selling price. The business must
Having an exit strategy doesn’t mean you exit today. It means that you know what your exit will look like. Design your business with exit goals in mind. Your long-term business plans should always be measured against the eventual exit plan. Then you’ll be prepared whenever you decide to exit. Since a business is usually the largest element in an estate, many business owners to plan that its will fund their retirement. The sale price, however,
seldom equals the business value. Business values are established for many reasons. The mathematical value of the business isn’t wrong; it is probably accurate. Your problem is you cannot sell your business price. Owner involvement is one example. If the owner is integral to the success of the business, the new owner will basically be buying a job. “SCORE” page 23
Winter Fun
business for the right reasons and at the right time requires planning.
ACROSS
1. *e.g. “A Winter’s Tale” by Mark Helprin 6. Bag in Paris 9. *Cold-weather lip trouble 13. Speak one’s mind 14. “What?” 15. What phoenix did 16. Used a lot in sports 17. ____ of Aquarius 18. Misrepresent 19. *Troika ride 21. *Has two eyes made of coal 23. Beluga yield 24. Found in a wall 25. Reggae precursor 28. Whiskey without water 30. Mother of Calcutta
35. What little kittens did with their mittens 37. Computer operating system 39. Ascetic holy Hindu 40. Hippocrates’ promise 41. Chemically induced waves, pl. 43. Good obtained illegally 44. Garment fold 46. Sandwich alternative 47. Northern freshwater fish 48. No, they don’t really crawl in one’s ear 50. Substance abuser 52. Neither 53. Type of tide 55. Jamie ____ Curtis 57. *Popular cold weather fabric 61. *Desired winter destination, pl.
64. Don McLean: “Drove my chevy to the ____” 65. *Elf on the Shelf, e.g. 67. *Remove its furniture in winter? 69. Like a Harvard building? 70. Call to Bo-peep 71. Painter Degas 72. Mrs. Lincoln’s maiden name 73. Weary traveler’s destination 74. Lofty homes 1. 2. 3. 4. 5. 6. 7.
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Us, in Mexico Prefers Tiny bottle “C’mon in!” Wound Persian king Precedes Sep.
8. Maiden’s “hope” storage 9. Captain’s team 10. Islet in a river 11. Half-way around the world 12. Part of a hammer 15. Residences 20. “Faster!” to a horse 22. *Roast a chest____ over an open fire 24. Cavalryman’s foot holder 25. #61 Across, sing. 26. Bear Down Under 27. In the Asteraceae family 29. Again 31. Wood file 32. Buzz Aldrin’s first name 33. Plumed military headdress 34. *Ice Angler’s drill
36. *Warm winter day occurrence 38. *Winter Holiday, for short 42. Abracadabra, e.g. 45. Preserved in a can 49. “Fancy that!” 51. Go back into business 54. Cover story 56. Horace’s poem 57. Dart 58. Prefix in levorotary 59. Like a zealous fan 60. Pauper’s permanent state 61. Bridge 62. Units of work 63. Cut and run 66. *Gingerbread creation 68. 60 mins., pl. © Statepoint Media
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Scotts Valley Times / January 2017/ 19
Community Calendar Announcements
Nar-Anon Santa CruzGreater Bay Area (GBA) of Northern California
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hat is co-dependency? What is enabling? What is this insanity? Am I the only one who feels this way? Join Nar-Anon, world wide fellowship of relatives and friends of addicts who have been affected by someone else’s addiction. As of October 1, 2016, three meetings are now offered in Santa Cruz (Fridays and Sundays) and Aptos (Wednesdays). For meeting locations, please call our helpline at 831-291-5099 or contact saveyoursanity@aol.com. Visit our Northern California website for meeting listings in our area and region: www. will share stories, learn tools naranoncalifornia.org/norcal/ for coping and receive support meetings from people who care. Contact Hospice of Santa Cruz County Grief Support Program. (831) 430-3078
Ongoing Events
Weekdays
Overeaters Anonymous
CASA Orientations to Become Advocates for Children
7:00pm-8:00pm, Soquel Congregational Church, 4951 ASA empowers volunteers Soquel Dr. o you have problem with to directly influence lifefood? Come join us for a changing decisions affecting friendly free 12 step support children in foster care. Court group with the solution. Teens appointed special advocates are everyday people that, with and adults welcome. It will be held in the Anne Hutchinson just a few hours a week can have a lifetime of impact for a Room. child who has been abused or Any questions call (831) 429-7906 neglected. More info www.casaof santacruz.org or call (831) Second Mondays 761-2956 XT.102 Invisible/Alienated
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First Mondays: 2-3 p.m., in Watsonville Second Tuesdays: 5:30-7 p.m. in Capitola Third Wednesdays: 5:30-7 p.m. in Watsonville Third Thursdays: 2-3 p.m. in Santa Cruz Third Fridays: 12-1 p.m. in Aptos
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Grandparents Support Group
4:-5:30p.m. ed by Dr. Pat Hanson author of Invisible Grandparents: Leave a Legacy of Love Whether You Can Be There or Not this will be a safe structured environment for sharing stories if you so choose, and learning healthy ways to deal with separation Mondays from anyone. Co-sponsored Caregiver Support Group by Alienated Grandparents 12-1 p.m., PAMF, 2850 Com- Anonymous www.AGA-FL. mercial Crossing, Santa Cruz org a national organization atz Cancer Center, PAMF that provide information and and Hospice of Santa Cruz support to grandparents who County invite you to attend a feel alienated or estranged to Caregiver Support Group for their grandchildren. those caring for someone with Questions: pat@invisiblegrand a serious illness. parent.com (831) 601-9195 When a loved one is seriously ill, it can be a challenge Tuesdays for the entire family. In this Business Debtors Anonymous ongoing support group, we
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5:15-6:30pm, Calvary Episcopal Church, Parish Hall, 532 Center Street, Santa Cruz. e specifically focus on recovering from debting on one’s business. For more information: 831425-3272
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Overeaters Anonymous 6:30-7:30pm Christ Lutheran Church, 10707 Soquel Dr. Aptos o you have a problem with food? Come Join us for a friendly free 12-step support group with the solution group with the solution. Teens and adults welcome. Includes compulsive overeating, anorexia and bulimia. Located in the Gazebo Room. Call 831-429-7906 if you have any questions
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Tuesdays & Thursdays
Orientations to Become Advocates for Children 6 pm, 65 Nielson Street #121 Watsonville CA 95076 ASA volunteer Advocates receive 35 hours of specialized training. Court appointed special advocates are everyday people that, with just a few hours a week can have a lifetime of impact for a child who has been abused or neglected. If you would like to participate in the next Advocate training contact cita@casaofsantacruz. org or (831) 761-2956
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Center 1307 Seabright Ave. loom of the Present Insight Meditation teacher Carla Brennan leads a drop-in group every Wednesday it is open to both experienced and beginning meditators
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Overeaters Anonymous
9:05 a.m.-10:15 a.m., Sutter Maternity & Surgery Center, 2900 Chanticleer Ave., Santa First & Third Fridays Cruz Friday Shakespeare Club of vereaters Anonymous is a Santa Cruz Free, Friendly 12-Step group 10 am - noon, Peace United for those who have a problem Aptos Noon Toastmasters Church, 909 High Street 12:00-1:00p.m. Rio Sands with food. his is the oldest women’s club Hotel, 116 Beach Drive Visit www.santacruzoa.org for in Santa Cruz. The club meets ome join a dynamic, to study the life, works and times current times and locations of supportive group of people of William Shakespeare. Members other meetings, or call our Hotline at all levels of experience from share group readings and insights, at (831) 429-7906. beginners to more advanced. discuss history, and universal We’re here to help you discover themes found in his plays and writings. your voice and share it effecFor more information please call tively. Everyone is welcome! 831-684-2832 Follow us on Facebook: Saturday January 6 Facebook.com/AptosNoonToastSundays Community Free Day masters or more info: (831) First Baptist Church Bible Study 10 am to 5pm at the Seymour 236-1171 9:45 a.m: Bible Study Marine Discovery Center 11 a.m.: Worship xperience Seymour Marine Second Wednesdays Way, Aptos Discovery Center’s Santa Cruz Sons in Retirement 7565irstSunset Baptist Church of Aptos fascinating marine-life exhibits Monthly Meeting welcomes you to join their for free on Community Days Noon, Elks Lodge at 150 Jewell St. bible study and worship every throughout the year. his statewide group of Sunday. For info contact seymourcenter. retired men invites you to Call (831) 688-5842 for more info ucsc.edu be our guest at our monthly luncheon. You’ll meet kindred spirits, have a fine lunch and learn something new from a top notch guest speaker. Call Greg Horne at (831) 684-1834 to RSVP & bring a friend!
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Fridays
Drop-in Grief Support 12-1 pm, Hospice of Santa Cruz County, 940 Disc Dr., Scotts Valley ospice of Santa Cruz County
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support group for adults grieving the death of a family member or a Insight Meditation friend. This group is a place where 12pm-1:15pm, Pacific Cultural you can share stories, learn tools
Wednesdays
for coping, and receive support from people who care. For more information, please call (831) 430-3000.
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Monday January 23
Veronica Roth: Carve the Mark 6:00 p.m., Santa Cruz High School, 415 Walnut Ave., ookshop Santa Cruz presents international bestselling author Veronica Roth (Divergent) for an in-conversation event and Q&A about her latest novel, Carve
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fantasy series. With Carve the Mark, Veronica Roth once again captures the voice of a generation, exploring the power of change and the resilience of the human spirit. It will transport readers to a vivid, lush galaxy faraway but will unveil a world that is not too dissimilar from our own. Ticket packages include one seat at the event and one copy of CARVE THE MARK. Purchase tickets in the store or online. Doors open and open seating begins at 5:30; event will start promptly at 6:00. For more information call 831-423-0900 or visit bookshopsantacruz.com
Arts and Entertainment
Selva Beach, CA 95076 t’s fun and easy to do! Friendship put to music; family friendly. Class takes place every Volunteers Needed for the Thursday Night at our new Monterey Symphony home in La Selva Beach! (Take he Monterey Symphony is Mar Monte off of Hwy 1, turns seeking volunteers. If you love into Playa Blvd., turn right on music and want to be involved, Estrella) please call (831) 646-8511 or visit For more information, contact Sue www.montereysymphony.org for Harris or Don Benson at (831) 726more information. 7053 or e-mail at caller4u@att.net.
the third Sunday of every month. Topics are presented in an entertaining and easySecond Saturdays Each Month to-understand format, with up-to-date photos, video, and 2nd Saturday on the Farm discussion. 11a.m.-3p.m., Ag History Science Sunday does not meet Project Center at the Santa in December. For more info visit Cruz County Fairgrounds seymourcenter.ucsc.edu oin us every 2nd Saturday on the Farm for free family activities. Each month we select a new theme to highlight historical Friendship Put to Music! agriculture with games, activities, 6:30 p.m., New Hall, La Selva Beach and demonstrations that relate. Monday Jan 9 Club House, 3124 Estrella Ave. We often have guest appearances Erik Vance: Suggestible lasses every Thursday night. from farm animals like llamas, 7 p.m., Bookshop Santa Cruz Second Monday each month For more information call Sue draft horses, sheep, goats, ournalist Erik Vance explores the Stitchers By The Sea Meetings Harris or Don Benson (831) 726- chickens, rabbits, and more! You surprising ways our expectations 7 p.m., Volunteer Center of Santa 7053 or email at caller4u@att.net are sure to find something fun Cruz, 1740 17th Ave., 95062 responses to pain, disease, and titchers-by-the-Sea, the local and entertaining for the whole everyday events. Drawing on cenchapter of the Embroiderers’ Last Thursdays each month family. turies of research and interviews Guild of America, holds regular Monthly Argentine Tango at Star Check our website and meetings open to the public each Bene Italian/Argentine Restarante Facebook page for more details. Vance takes us on a fascinating month. No admission fees. FREE 4:30pm-9:30pm, Star Bene adventure. Italian/Argentene Restarante, For more info call 831-423-0900 Tuesdays Second Sundays Each Month or go to www.bookshopsantacruz. BINGO com his is a night for true “Social Downtown Santa Cruz 6:30 p.m. Santa Cruz Elks Lodge, Tango.” Order a wonderful Antique Street Fair 150 Jewell St. meal from the Star Bene Friday January 13 9:00am-4:00pm, Lincoln St. osted by Soquel Sports Foundation. Buy-In $15. Full Argentine Menu, (or their well (Between Pacific and Cedar) thru Sunday Jan. 15 snack bar available. First Tuesday known italian menu), and enjoy he “Original” Downtown 43rd Annual Santa Cruz of each month is special $25 buy in the ambiance of Argentina and Antique Faire is back! Fungus Fair join us in a social tango dance Friday 1-5 p.m., Sat. & Sun. 10 a.m. www.soquelsports.com to music from the Golden Age antiques and unique items. Come -5 p.m., Louden Nelson Center of Tango. and check it out! Browse through ome to Santa Cruz and explore Wednesdays Private instruction and classes by a wide assortment of treasures the world of Wild Mushroom Capitola Twilight Concert Series arrangement. For more information, including books and photographs, Foraging! Visit the Fungus Fair 6-8 pm, Esplanade Park call Michael (831) 239-2247. vintage jewelry, clothing, glass and learn about the hundreds of beautiful and fascinating species and ceramic collectibles, vintage concert schedule. of mushrooms found in the Santa First Fridays each month hawaiian kitsch, turquoise, First Friday Art Tour original artwork, and a whole lot Cruz area.
Announcements
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galleries are open 12-9 pm for First Friday viewings.)
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Ongoing Events
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Peninsula Banjo Band
7:00 - 8:30 p.m., Harry’s Hofbrau, 390 Saratoga Ave, San Jose orty-seven years of performing in the Bay Area, over 250 popular tunes. Come see our band for Free in Sunnyvale Every Wednesday. No cover. Contact Lee McLaughlin, Booking Agent, at 408-993-BAND (2263) for information about booking the tions are tax deductible). www.PeninsulaBanjoBand.org
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he First Friday Art Tour is a Santa Cruz Institute of Contemporary Arts event, managed in conjunction with the participating art venues. The event takes place year-round and illuminates some of the most talented local artists from local galleries. To find out where to participate in a First Friday art tour, visit firstfridaysantacruz.com (Most
of whatnot! For more info, please contact us at (831) 476-6940 or visit us on Facebook.
Saturday January 15
Santa Cruz, 95060 eymour Marine Discovery Center presents a public lecture from a marine scientist
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Times Publishing Group, Inc. Aquarius (Jan 21-Feb. 18)
to the people who know you best but, thanks to social media, to the whole wide world. You love to read good books or participate in lively intellectual discussions mid-January, and you’d choose either one of those activities over most others, especially pop culture-centric ones. While your friends talk about the latest celebrity gossip, you just don’t see the point. The truth can be hard to come by at the end of the month, so question everything. You may be fooled once, but you aren’t likely to let it happen twice.
Pisces (Feb. 19-Mar. 20)
Be your own best friend as January begins. Take it easy. Relax. Appreciate that you’re doing your best, and accept that it’s good enough. Problems in your close personal relationships are
your personal world or community, which is something you can’t resist. You don’t want to be the leader of a humanitarian movement, but you’re an invaluable member of the support team.
Aries (March 21-April 20)
getting exactly what you wish for looks promising. The female energy surrounding you is undeniable mid-month, so why not lean on your mom, aunt, niece or female BFF for support and advice? It’s invaluable to get perspectives that vary from your own. Your creativity and inventiveness get you the top. As success stories go, yours is destined to have a happy ending.
Taurus (April 21-May 21)
What do you gain by reacting to other people’s weirdness as the year begins? It’s probably not personal even though it seems like it is, so the best thing to do is ignore it and move on. Honor and respect are top on your priority list mid-January, and if you aren’t treated the way you feel you feel the world should take note of? If not, wait your turn for the applause. If your problems are overwhelming at the end of the month, don’t keep them to yourself. Being there for each other in times of need is truly what friends are for.
Gemini (May 22-June 21)
perspectives. You’re happy to be a participant in this game called life and accepting judgments from others is just a part of it. You have a rough time communicating with family members for some reason mid-month, but is their approval really that important to you? It might be time to let go of the feelings you had when you were younger; now that you’re more mature, you should be free to live your life always translate into actions. It’s okay to sit this one out.
Cancer (June 22-July 22)
The choices you make as January begins are either good investments for the future, or they’ll result in consequences you have to pay at a later date. Why put yourself in debt over something you only believe in halfway? Mid-month brings imaginative, creative days, so if you can manage it, spend all your free time creating a masterpiece. Anything shaped with your hands is sure to be brilliant. You allow more spontaneity into your life as the month nears the end, and your next great adventure could be just around the corner. You know that trip you’ve been saving up for? It’s the perfect time
Leo (July 23-Aug. 23)
Personality clashes rule the start of the year, and it’s an understatement to say that you don’t get along with anyone who tries to compete with you on any level. You’re the top dog, and it’s important to you that everyone around you knows it. You’re full of joie de vivre mid-month, and nothing stands in the way of your happiness. Your friends will wonder why you have that huge grin on your face, but you don’t have to spill the beans right away. Relationship concerns take up a go to sleep without smoothing things over.
Virgo (Aug. 24-Sep. 22)
Science Day
Are your friends looking at you funny when you break out of your routines as the month begins? You
1:30 – 2:30 p.m., Seymour Marine
January, especially a messy drawer in your house or a cabinet at work. It might not technically be your job, but you should get paid for the stellar job you’re about to do. You get some well-deserved recognition late in the month, and being in the spotlight feels good for a change. Take a bow; you earned all this applause.
Third Sunday of Every Month Discovery Center
Science Sunday
Your January Horoscope
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arine scientists bring you public lectures with photography, video, and stories of their work and lives. For more information call 831459-3800 or visit seymourcenter. ucsc.edu
Libra (Sep. 23-Oct. 23)
New Year, making perfect days to go after the things you really want. It might take you a minute to You may start to feel the pressure of a tense situation mid-January, and as the intensity grows so does your desire to avoid the situation altogether. You might enter a situation naively late in the month, but it’s hard to fault a trusting heart.
Scorpio (Oct. 24-Nov. 22)
Your legendary generosity is one of your best features early January. You run the risk of getting taken advantage of, but in your mind it’s a small price to pay in order to be of service to the world. Besides,
Wednesdays thru Sundays
Santa Cruz Polar Express
Nov. 18 thru Dec. 23 (Also runs Dec 19-20, no train Thanksgiving) he polar express comes to the
at ease in the spotlight. Get it over with as quickly as possible so you can go back to your comfort zone behind the scenes. You get excellent high-quality results on something you’ve been working toward as
Sagittarius (Nov. 23-Dec. 21)
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You have a great time chatting it up with both friends and strangers alike as the New Year begins. Your openness and ability to break the ice make you one of the most popular people in your immediate vicinity and beyond. What happened to that?! You love to laugh and smile mid-month, so going to a comedy club or watching your favorite comedian’s stand-up special on TV are some of your favorite activities. You can come up with your own jokes, too, but don’t expect to get the same reception as a professional does. You believe in yourself and your abilities late January, making these great days to shop your resume around or ask someone out on a date.
time, recreated to match all the sights and sounds of the beloved story. Run Times: 1pm, 3pm, 5:30pm, and 7:30pm. Not all departures occur on each day. For more info visit santacruz thepolarexpressride.com
Capricorn (Dec. 22-Jan. 20)
Do you have reason to be suspicious as the New Year begins? Is someone telling you not to worry about it (whatever IT is), but your gut is telling you something else? Trust your intuition because there’s little reason to doubt it. You’re a great leader mid-January, and when you’re put in charge things get done. You’d rather not delegate the bulk of the workload, but even a superhero like you needs help every once in a while. Your plans all come together late in the month, giving you the opportunity to gloat, brag
Thursdays
Lucky Steppers Modern Square Dance 6:30 pm, La Selva Beach Clubhouse, 314 Estrella Ave., La
www.tpgonlinedaily.com Seymour Marine Discovery Center Scotts Valley Times / January 2017/ 21
Business Guide
Featured Columnist
First Term Assessment By Bruce McPherson
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trict Supervisor comes to a close, with my second term beginning in January, I would l i k e
CAPITOLA HOME SWEET HOME $279,000! Great 2 Bed/2 Ba. Manuf. Home.
Own a share of this charming retirement community. Close to beach, shopping, and freeway access.
on all that we have accomplished together. And truly, I do mean “we.” Government, and local government especially, relies on the community – you. You are the eyes, ears, and heart of the community. You are my trusted advisors and creative problem solvers. You are the source of many wonderful ideas, events, businesses, and celebrations. I’m grateful to have been a part of many of these events. As Supervisor, I have been invited to read to kindergarten students, be an present proclamations honoring retirees, surf with wounded veterans, dine with AmeriCorps members, deliver meals to seniors, and have even been a “dignitary” in a dunk tank. I have been a speaker at the Lions Club, Rotary Club, and Valley Women’s Club, among others. I have also held hundreds of constituent meetings, and dozens of neighborhood and town hall meetings. I have thoroughly enjoyed it all (well, maybe not the dunk tank) as an opportunity to get to know and represent the Fifth District residents. Here’s some of what we have Monterey Bay Community Power Project he heaviest “lift” has been the Monterey Bay Community Power Project, which got its impetus
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!
TO ADVERTISE IN THE BUSINESS GUIDE SECTION
call our offices 831.688.7549
www.tpgonlinedaily.com 22 / January 2017 / Scotts Valley Times
project has now grown to a threecounty endeavor that will result in the purchase of “greener” power by spring of 2018, and hopefully at lower prices than PG&E rates. It’s kind in the state and, possibly, in the nation. I’m very proud to have been a part of its initiation.
Community Improvements t the start of my term, we dusted
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Creek, Ben Lomond and Felton, and completed. Many are now complete, including new streetlights, crosswalk improvements, school walkways and parking in Boulder Creek, crosswalk in Ben Lomond, improvements to the Metro bus stops and crosswalks in Felton at the three-school campus, and new throughout San Lorenzo Valley. We were also successful in getting a grant to develop a Highway 9 Master Plan, which will be underway with community input this spring. The Ben Lomond Dam, which was stored for years along the riverbanks surrounded by fencing, has been removed from Ben Lomond Park. Additionally, attractive wood fencing has replaced the cyclone fencing along the San Lorenzo River. In the coming term, we expect to make more improvements. Other heavy-lift projects that have also been completed include: Lorenzo Valley Water Districts. property for a new F e l t o n Library. approval of plans for parking and other entrance improvements at Castle Rock State Park. Ben Lomond on Old County Road, and an improved bridge entrance to Mount Hermon. Felton Covered Bridge, the only historic landmark in the County park system. Graham Hill and Sims Roads. -
hoods on proposed timber harvests and placement of cell towers. Valley to install a new merge pattern on Mount Hermon Road at Lockhart Gulch.
between Scotts Valley and the County regarding Redevelopment Agency funds. intertie between San Lorenzo Valley and Scotts Valley water districts Public Funding e worked on three successful ballot measures – Measure D, which will fund transportation improvement and includes $10 million for Highway 9 improvements; Measure S, the library parcel tax which will pay for the $9 million Felton Library; and a State Water Bond. Through the California State Association of Counties, we were able to get a one-time refund of $5 million from the State for its previous unfunded mandates. Half of that amount was directed to fund park improvements. Using those funds, we were recently able to collaborate on the purchase of Bear Creek Country Club for the Boulder Creek Recreation District. Brookdale Lodge e were fortunate to have local hotelier Pravin Patel purchase the Brookdale Lodge, and we are working with him to reopen this iconic property in phases, with the hotel rooms and
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SCCAS Featured Pet
“McPherson” from page 22 Public Utilities dditionally, we have been working with PG&E on multiple projects. In conjunction with the Valley Women’s Club, we applied for a change in the electric base
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temperatures and should result in lower bills. PG&E has agreed, and submitted the request to the California Public Utilities Commission (PUC). Because the rate change is part of pending litigation, the PUC is not expected to act on rate change until 2018. We also have asked PG&E to put its Community Pipeline tree removal project on hold until an environmental analysis has been completed. On a Countywide basis, some of the highlights of our accomplishments include:
which allows the County to borrow at a low-interest rate and to respond to emergencies. juvenile hall in Felton, which allows teaching cooking skills using organic produce from their garden.
County Parks and Recreation District Development, which will help create jobs in the County. nabis dispensaries and licensed 12 countywide.
more assistant district attorneys.
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GARY Loves to play with people!
hy is Gary looking so worried? He wants to be in his forever home for the New Year! Gary is an energetic and eager little guy who is people
vation of cannabis – an environmental impact report is being prepared.
paid by visitors, and imposed taxes on Airbnb businesses.
law enforcement, the court and social services to coordinate services directed The Fifth District is a wonderful place – beautiful and diverse. It is the people who live here who make it truly special. I’m honored to have represented looking forward serving you for the next four years.
He loves being outdoors and would be a great walking or running companion, is easy on the leash, and ready to go wherever you go. He enjoys meeting and playing with other dogs in the play yards. He can come on a little strong with some, but just wants to play. Gary is very sweet and can also be a cuddler once he gets to know you. Gary (A232003) is a neutered male brown and white Beagle mix, approximately 1 year old, and a perfect size at 16 pounds. To adopt your new friend, come to Santa Cruz County Animal Shelter 2200 7th Ave, Santa Cruz
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Santa Cruz County Animal Shelter has two full-service, open-admission shelters: Santa Cruz Location – 2200 7th Avenue, Santa Cruz, CA 95062 Hours: Tuesday-Friday: 10 a.m. – 7 p.m. Saturday-Monday: 10 a.m. – 5 p.m. Watsonville Location – 580 Airport Blvd, Watsonville, CA 95076 Open Monday – Saturday 9 a.m. – 5 p.m. (closed 12-1) Closed on Sunday SCCAS Main line: 831-454-7200. Animal Control: 831-454-7227. AfterHours Emergency: 831-471-1182
Winter Fun © Statepoint Media
“SCORE” from page 19 If the business runs itself without the owner, it will be more valuable to a buyer. Business owners should understand the market value of their business so they can act to increase that value if necessary. It’s never too early to outline your long-term business goals. A strategic exit plan gives you the tools to build a comprehensive business road map. You can never be too prepared. Your SCORE mentor can help you prepare. SCORE mentors can give you free advice in many other areas as well. Don’t let your small size impede you: use it as an asset. Even the smallest business counseling and low cost work-
shops. Call SCORE today at (831) 621-3735 or visit santacruz.score.org If you’re on top of your business, you might want to use your experience to become a SCORE mentor. It will increase your satisfaction with life. Scotts Valley Times / January 2017/ 23
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