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What Executives Need to Know About AR Tim Gentry
Why is this important?
Augmented reality provides companies with an excellent opportunity to bring their business off of “two dimensional pages and screens.� It’s important now more than ever to pay attention to these advances in technology.
There is a large difference between AR and VR.
There is a difference between augmented reality and virtual reality. VR puts the user into an individual room or “black box”, where every action and event is watched is seen in pixels. It allows us to shop in London’s streets without leaving the comfort of our couches. AR is vastly different; it allows us to put virtual elements on top of our already existing world. With AR, we can walk along the streets of London to see sales or specials. Once you reach your desired store, the AR directs you to the section you need.
AR is changing how we instruct and guide.
AR technology allows us to instruct, coach, and train team members and users in a more efficient manner. VR-enabled devices make everything so much easier and straightforward. There is less guesswork when it comes to communicating how to do something correctly, boosting overall productivity.
It’s boosting interaction.
Augmented reality transforms the entire user interface. Instead of using physical controls or touchscreen to interact with products, AR provides users with a virtual control panel that is “superimposed directly on the product and operated using an AR headset, hand gestures, and voice commands.”
It has the capability to cross into many different industries.
The commercial applications for augmented reality are wide-reaching. It has the opportunity to impact areas like product development, manufacturing, logistics, marketing, sales, and human resources. We’ve seen AR compass maps, virtual fitting rooms, and 3D holographic anatomy programs at medical schools.
ABOUT THE AUTHOR
TIM GENTRY Lifelong Learner Tim Gentry is a passionate professional currently working towards his Doctoral degree in business administration.
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