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Real-World Examples of AR TIM GENTRY
An emerging technology that's literally changing the way people view reality is called "augmented reality" (AR). Here are examples of entities using this technology in their branding.
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L’OrÊal
Beauty Through an App The famous cosmetics manufacturer recently partnered with Perfect Corp. to present its beauty products through a collaborative app that allows consumers to use AR technology to simulate what 60+ beauty products would look like on them. 30
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Pepsi MAX
Technology at the Bus Stop
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The popular soft drink manufacturer demonstrated an AR-enabled bus stop display in London. On the plexiglass wall of a bus stop, travelers witnessed what appeared to be lifelike animations of a robot invasion and an alien tentacle that grabbed pedestrians from the street. This animation was designed to keep patrons entertained while waiting for the bus.
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Acura
AR Race This AR experience was presented on Facebook, allowing interaction with a global audience. Viewers were able to put themselves in the driver's seat thanks to cameras mounted to the actual race helmets of the drivers, creating a unique 180-degree viewing experience. 50
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Disney
AR in Theme Parks The company's research team has come up with much more sophisticated technology in the form of holograms that can interact with each other, just like in the Star Wars films. Disney has recently filed for a patent for a "Floating Image Display System" that will bring these illusions to life. 60
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IKEA
Digital Furniture
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This popular furnishing store released a new app called IKEA Place. Customers browse the app’s catalog and select pieces of furniture they like. Once selected, shoppers hold up their phone and place the “digital furniture” anywhere in the room. The app was built with the help of Apple’s ARKit which is, according to Wired, a “developer toolkit created to usher in the augmented reality revolution on iOS devices.”
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US Army
TAR
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Soldiers who join the United States Army are learning about situational awareness through "Tactical Augmented Reality" (TAR). It involves wearing an eyepiece that helps soldiers identify the physical locations of individuals, including themselves. This eyepiece, connected wirelessly to a tablet worn around the waist, approximates positions more accurately than modern handheld GPS devices.