Tim Harris Coldplay Process Book

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Subtitle

Timothy Harris Entrepreneurial Studies

DSID 135


Entrepreneur

“The thing that’s wrong with the French is that they don’t have a word for entrepreneur.” - George Bush

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Problem Statement

Learn what it takes to launch a successful product.

Timothy Harris DSID 135


cold play A tasteful intimate product to heat things up or cool things down by introducing temperature play into the bedroom - all without access to an ice box

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ohm Audiophile quality bluetooth speakers with increased spatial dimension through reflected sound projection

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x-rayted X-Ray generation without a radioactive source

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lighter lantern A micro-lantern that runs on butane lighters and uses a standard lantern mantle for light production

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feasability evaluation Subtitle

Product feasibility - Is it a simple idea? Is it manufacturable with traditional methods? Industry/market feasibility - 3 factors: industry attractiveness, market timeliness, and the identification of a niche market. Market segment size? Organizational feasibility - Do you have what it takes to manage your resources/business? Or are you partnered with someone who can? Financial feasibility - Do you have financial backing sufficient to get started? Do you have a plan to increase funding should you need it quickly?

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competetive analysis Far Out Jewelry

Jewelry based on molecular shapes is not unheard of, and illicit chemicals have been done before. Simply using a different process and slapping on a social agenda does not seem like the beginnings of a successful kickstarter.

Etsy

Molecular Addiction

Made With Molecules Timothy Harris DSID 135


competetive analysis Cold Play

Presently all sensual toys rely on the user to prepare in advance by cooling down existing toys, warming them up, or using a consumable such as wax. Distinctly absent in the marketplace, a device specifically for temperature play would appeal to beginners looking to experiment in a “50 Shades of Grey� culture.

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what’s all the buz z? how design is changing what we think about sex toys

Crave, Lelo, Jimmy Jane; Three successful sex toy designers that addressed a need without a hint of vulgarity. Entirely approachable, their products have empowered women and couples to experiment in the bedroom - a sacred and guarded place.

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if you build it... strengths

-Pro-sex empowerment -Timing couldn’t be better -Sex Toys are a $15B industry -Attractive to niche and broad audience -Easily obtained (we all have the internet)

-Cost -Advertising Difficulties -Overcoming “kink” status -Communication barrier -People just do stupid things when they are aroused

weaknesses

opportunities

An analysis of Strengths, Weaknesses, Opportunities, and Threats.

-Sex alternative (extended forplay) for “safer sex” -Global Sales Market -Safe course for therapeutic treatment from sexual abuse or psychological trauma. -Appeal of a new tactile sensation

-Political resistence -Distribution channels -Other Toy Manufactuers -Religious / Social -Restrictions on sale -Negative Biases from Prior Experiences -Fear/Insecurities

threats Timothy Harris DSID 135


market share

$15B Timothy Harris DSID 135


cold play

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product viability thanks google

“Make an adwords listing,� they said. The ad has been relisted and hung up based on minor problems. No joy from this so far.

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product viability lies, damned lies, and statistics

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product viability incontrovertible proof

Even Wikipedia doesn’t have a section on it; it’s just that new.

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Sometimes it’s about the journey, and not about the destination.

coldplay

slow down and chill

pat. pend.

An elegant device that rapidly cools down for a uniquely sophisticated experience. visit us online at timharrisdesign.com/coldplay Timothy Harris DSID 135

925 413 7614


on thin ice

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prototype 1 the idea was to have a peltier or thermal interface device fuction as a heatsink for a short priod of time but this proved t o be rather technologically challenging.

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prototype 2 dubbed the boner basher, thhis sculptural metal form was simply supposed to be a heatsink or thermal mass to cool down. It’s a bit scary and hammery.

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chilling effects Title Subtitle

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coldplay functional prototype

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coldplay functional prototype

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detailing

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coldplay form exploration

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tip of the iceberg inspiration for the interior form was taken from icerbergs. Their unique shape and varied edges gives many ways to explore physical sensation before the ice melts

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bottle and berg

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detailing

Soft Touch Silicone Lid and Handle

Subtitle

Ice Form Faceted Silicone mold is sculptured and approacable

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fill freeze

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