-Timmer Beauts-

Amanda Montague, Anja Crabb, Bianca Thoyer-Rozat, Coco Noordervliet and Stephanie Steele

it also gives the ability to manipulate

s. pre “

Every shoe needs a home...

 By creating an alterative shoe package, it becomes more special and memorable for the user. ey can interact with it more and it will not be instantly discarded. Alternative shapes for shoe boxes mean that the user hopefully won’t associate them as a throw away object after the shoes have been taken out. By creating di erent storage shapes the consumer will connect them to other uses. A box which the user can play with and adapt means that a relationship with the object begins to form. is type of box can bring pleasure and enjoyment to the user after the initial phase of happiness of buying new shoes has passed.

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(Images on previous page from AnOther.com & Interview an with Maru)

“Working with heel shapes makes me appreciate my sneakers. I appreciate the construction of a shoe now I know how much work goes into making it.”

Emily Pascoe

“For me a product is desirable when I can fix it. Pleasure comes from engaging and when someone who doesn’t have the specialist knowledge is still able to fix. I’m missing the fun and the personal aspects in conventional products.”

Anja Crabb

“Once something is finished I get a feeling of satisfaction, that all the hours of hard work have used by others or myself, which will produce new feelings of pleasure from being used.”

Amanda Montague Coco Noordervliet