A BRAND STRATEGY & MAKEOVER PART OF THE REDESIGN PROJECT OF THE MEDIAVIEW NEWSPAPERS BY TIMOTHY HARTRIDGE
RESPECT FOR BRAND HISTORY CREATING IDENTITY COHESION & CONTINUITY ACROSS THE GROUP
THE HA STRA OF S TO TEGY MA THE RETAI FOR KIN ORI N T A B G S GIN HE RAN EN AL V FAM DM SE I & P ISUAL LIAR L AKE OV O RO I D O VID ENT K & ER E A ITY FRE , W FEEL SH HILE LOO K.
A BRAND STRATEGY & MAKEOVER
A BRAND STRATEGY & MAKEOVER
Branding Strategy
BUSINESS CARD
Paul Ellmers Sales Manager
respect for brand history
M. 0459 255 520 E. paul.ellmers@newcastlepost.com.au
ADVERTISING MONEY BUSINESS LOCAL NEWS SPORTS COMMUNITY LIFE STYLE
ADVERTISING MONEY BUSINESS LOCAL NEWS SPORTS COMMUNITY LIFE STYLE
THE WESTERN
THE WESTERN
WEEKENDER
WEEKENDER
identity cohesion WITH COMPLIMENTS SLIP
continuity across the group
ADVERTISING MONEY BUSINESS LOCAL NEWS SPORTS COMMUNITY LIFE STYLE
THE WESTERN
WEEKENDER
Creates confidence & brand loyality
With Compliments
EMAIL SIGNATURE
THE WESTERN
WEEKENDER
ADVERTISING MONEY BUSINESS LOCAL NEWS SPORTS COMMUNITY LIFE STYLE
WWW.WESTERNWEEKENDER.COM.AU
TYPEFACES: Adobe Devanagari
RESPECT FOR BRAND HISTORY CREATING IDENTITY COHESION & CONTINUITY ACROSS THE GROUP
Futura Std Medium
Futura Std Heavy
Arial is the Sans Serif font used by Google's Gmail
THE HA STRA OF S TO TEGY MA THE RETAI FOR KIN ORI N T A B G S GIN HE RAN EN AL V FAM DM SE I & P ISUAL LIAR L AKE OV O RO I D O VID ENT K & ER E A ITY FRE , W FEEL SH HILE LOO K.
A BRAND STRATEGY & MAKEOVER
A BRAND STRATEGY & MAKEOVER
Branding Strategy
BUSINESS CARD
Paul Ellmers Sales Manager
respect for brand history
M. 0459 255 520 E. paul.ellmers@newcastlepost.com.au
ADVERTISING MONEY BUSINESS LOCAL NEWS SPORTS COMMUNITY LIFE STYLE
ADVERTISING MONEY BUSINESS LOCAL NEWS SPORTS COMMUNITY LIFE STYLE
identity cohesion WITH COMPLIMENTS SLIP
ADVERTISING MONEY BUSINESS LOCAL NEWS SPORTS COMMUNITY LIFE STYLE
continuity across the group
Creates confidence & brand loyality
With Compliments
EMAIL SIGNATURE
ADVERTISING MONEY BUSINESS LOCAL NEWS SPORTS NEWCASTLE, LAKE MACQUARIE, HUNTER COMMUNITY LIFE STYLE
WWW.NEWCASTLEPOST.COM.AU
TYPEFACES:
Helvetica Neue LT Std 95 Black
RESPECT FOR BRAND HISTORY CREATING IDENTITY COHESION & CONTINUITY ACROSS THE GROUP
Futura Std Medium
Futura Std Heavy
Arial is the Sans Serif font used by Google's Gmail
THE HA STRA OF S TO TEGY MA THE RETAI FOR KIN ORI N T A B G S GIN HE RAN EN AL V FAM DM SE I & P ISUAL LIAR L AKE OV O RO I D O VID ENT K & ER E A ITY FRE , W FEEL SH HILE LOO K.
A BRAND STRATEGY & MAKEOVER
A BRAND STRATEGY & MAKEOVER
Branding Strategy
BUSINESS CARD
Paul Ellmers Sales Manager
respect for brand history
M. 0459 255 520 E. paul.ellmers@newcastlepost.com.au
ADVERTISING MONEY BUSINESS LOCAL NEWS SPORTS COMMUNITY LIFE STYLE
ADVERTISING MONEY BUSINESS LOCAL NEWS SPORTS COMMUNITY LIFE STYLE
identity cohesion WITH COMPLIMENTS SLIP
ADVERTISING MONEY BUSINESS LOCAL NEWS SPORTS COMMUNITY LIFE STYLE
continuity across the group
Creates confidence & brand loyality
With Compliments
EMAIL SIGNATURE
ADVERTISING MONEY BUSINESS LOCAL NEWS SPORTS COMMUNITY LIFE STYLE
WWW.INNERCITYWEEKENDER.COM.AU
TYPEFACES: Nexa Bold & Nexa Light
RESPECT FOR BRAND HISTORY CREATING IDENTITY COHESION & CONTINUITY ACROSS THE GROUP
Futura Std Medium
Futura Std Heavy
Arial is the Sans Serif font used by Google's Gmail
A BRAND STRATEGY & MAKEOVER
Samples of the branded email Signatures that provides an individual identity of each newspaper masthead and their message while still remaining loyal to the company group.
Email Signatures
RESPECT FOR BRAND HISTORY CREATING IDENTITY COHESION & CONTINUITY ACROSS THE GROUP