Digital Makerover

GIVE YOURSELF A DIGITAL MAKEOVER PART OF THE REDESIGN PROJECT OF THE MEDIAVIEW NEWSPAPERS

BY TIMOTHY HARTRIDGE

FILLING THE VOID WITH CUSTOM SALES AND EDITORIAL CONTENT

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FILL I WI NG AN TH C THE D E US VO DIT TO ID OR M S IAL AL CO ES NT EN GIVE YOURSELF A DIGITAL MAKEOVER

GIVE YOURSELF A DIGITAL MAKEOVER

TAKING ADVANTAGE of a problem to improve design and create a sales opportunity.

Currently all three papers suffer visually from oversized margins that produce a clumsy look to the design. The margins are filled with large, heavy type, but this does little to enhance the overall look and feel of the pages.

FILLING THE VOID WITH CUSTOM SALES AND EDITORIAL CONTENT

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GIVE YOURSELF A DIGITAL MAKEOVER

Call for Tweets, Likes, and

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pictures from your Readership

GIVE YOURSELF A DIGITAL MAKEOVER

“The Post” for Newcastle and Hunter suffers from an over-wide centre margin that creates a visual white-gap. Soon “The Western Weekender” will be increasing its side margins once the new plastic bagging is introduced.

While the margins are too narrow for normal Editorial use, they are large enough for BOTH Editorial announcements and a new type of value adding Advertisement.

FILLING THE VOID WITH CUSTOM SALES AND EDITORIAL CONTENT

GO SH T NE ARE W IT W S ITH THE ST

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GIVE YOURSELF A DIGITAL MAKEOVER

GIVE YOURSELF A DIGITAL MAKEOVER

SERA SERA, or “Short Enabling Response Advertsing”, is a way of using the margin-voids for adding value to new and existing Advertising Clients.

The margin-voids become a SERA area and can be used for: Brand reinforcement with logos; Sales promotions with phone numbers or web addresses; and QR Code promotions.

QR CODE or Quick Response Codes are a type of barcode used extensively by anyone with a smart phone.

See over page for possible uses in Sales and Advertising.

FILLING THE VOID WITH CUSTOM SALES AND EDITORIAL CONTENT

GIVE YOURSELF A DIGITAL MAKEOVER AGE & OV HE P ER T F TO F O

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GIVE YOURSELF A DIGITAL MAKEOVER

QR Code uses in Sales The code is scanned on a smart phone and will then automatically trigger an action, such as: ◘ Auto-calls a Phone number. Eg calls a restaurant so a customer can make a table reservation

◘ Opens a Web link to an Online promotion ◘ Finds the Map location of a business ◘ Retrieves a plain Text Message promoting a “special deal”

FILLING THE VOID WITH CUSTOM SALES AND EDITORIAL CONTENT

◘ Automatically adds a “Business card” to the customers Address Book

◘ Enables a Direct Email enquiry to be sent from the customer to the Advertiser

◘ Sends an SMS promotional message ◘ Embeds a save-the-date Event into the customer’s personal Calendar

◘ Customised Mobile Websites for Advertisers.

Scan the QR CODE below for the Western Weekender mobile web page.

QR Codes are customisable using client logos.

Try scanning this QR Code.

http://bit.ly/westernweekender

GIVE YOURSELF A DIGITAL MAKEOVER

Anatomy of a Micro-Web site

EDI T MIC ORI RO AL & -W SA EB LES WE M BSI OBI TE LE

Up to 5 micro-web pages are posible on each site.

Masthead/Logo Photo links back to website for News, Sport, Entertainment, etc.

Also Slide-shows, Video, Contact forms, lists, etc are possible.

Text layout with hot-links on the underscored type.

Customised buttons with pressfunctions such as Call back, Links to other web pages, Email, SMS, and V.Cards.

Footer navigation links to Facebook, Twitter, Call, etc.

GIVE YOURSELF A DIGITAL MAKEOVER

SERA in Editorial using Custom Icons & QR Code

◘ Using the space to build and engage Readers through highlighting a story’s importance;

◘ Call for feedback using QR Code triggers to our social media sites on Facebook and Twitter.

◘ Call for public contributions of photos and news.

All the QR Code features outlined for Sales get amplified for Editorial with an engaging area of highlighted attention.

FILLING THE VOID WITH CUSTOM SALES AND EDITORIAL CONTENT

Add a QR Codes here and you have a direct line from the Reader to the Paper.

http://bit.ly/westernweekender

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FILL I WI NG AN TH C THE D E US VO DIT TO ID OR M S IAL AL CO ES NT EN GIVE YOURSELF A DIGITAL MAKEOVER

GIVE YOURSELF A DIGITAL MAKEOVER

Advertising using SERA to signal promotions, branding, social media following.

Multiple delivery options

Mobile Micro-Web site

SMS Added to Address Book

Open Web pages

Emailing

Plain Text advert

Add to Calendar

FILLING THE VOID WITH CUSTOM SALES AND EDITORIAL CONTENT

Samples layouts

LET KN THE OW REA YO DERS UH EAR

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GIVE YOURSELF A DIGITAL MAKEOVER

GIVE YOURSELF A DIGITAL MAKEOVER

Editorial using SERA to signal lead stories, social media, public engagement.

Brand Reinforcement

Signal Story Feature

Broaden Audience

Engagement

FILLING THE VOID WITH CUSTOM SALES AND EDITORIAL CONTENT

Following

Useful contributions

Samples layouts

GIVE YOURSELF A DIGITAL MAKEOVER

FILLING THE VOID WITH CUSTOM SALES AND EDITORIAL CONTENT