Welcome
Welcome to 2011 MyBusiness Media Kit, which explains each of the My Business products. We invite you to read it at your leisure and hope it helps you to understand how to reach our ambitious audience. As you read, you won’t find us boasting we’re the “leading” brand or the “best” small business magazine. You’ll make up your own mind about that. But you will find an honest representation of what we stand for, what we’re trying to achieve and the products we create.
My Business products My Business connects ambitious business owners to valuable sources of information, insight and opinion, through four products. • A monthly magazine with a circulation of 40,000 • A vibrant website (Relaunch February 2011) • Events • An annual awards program
Our guiding principles My Business believes size doesn’t matter, but ambition rules. Ambition is critical because not every business wants to grow. This means the argument about where small business ends, big business starts and the qualities of the two are moot. My Business is therefore interested in business that do want to grow—ambitious business people—and we try to help them reach their goals.
Sharing insights and stories “Inspiration” is a term that gets used a lot in the business world. My Business believes inspiration makes you want to get into business. Our products share stories and insights that describe how real businesses have done things well, so that our audience deserves the chance to learn from the experiences of their peers and replicate those experiences themselves. We also believe that when our audience turn to us for information, we should reward their ambition and their investment of time with exclusive, actionable articles and events that they can put to immediate use. Everything we do at My Business tries to help business people reach their goals.
magazine
Magazine
Content
aimed at ambitious business owners.
with entrepreneurs they can recognise as peers
My Business Magazine is a monthly magazine
My Business Magazine aims to connect readers who share their challenges and are therefore valid
Re-launched in October 2010, the magazine is
sources of experience they can both relate to and
positioned as a trusted advisor, giving up-to-date
replicate.
information that business people can start to use as soon as they finish reading.
My Business Magazine dedicates monthly coverage to Finance, Marketing and Technology.
With a circulation of 40,000 and a monthly
These three topics are essential to any business,
page count of 80+, the magazine is designed
and the Section Editors for these three topics are:
to offer readers the chance to sample insights, experiences and instructions from clever entrepreneurs, thinkers and professional practitioners.
Fast facts Australian Circulation: 40,000 Readership: 105,000 Cover Price: $6.95 incl GST
Finance: Tiffany Hutton Marketing: Natalie Apostolou Technology: Lia Timson The magazine also offers regular coverage of issues that impact business, including:
• Franchising
• Human resources
• International trade
• Personal wealth management
Frequency: Monthly (11 issues per year)
• Education
Core Target: Business management and key
• Sales technique
• Government policy
business decision-makers Content: Management issues, business opportunities and growth strategies Distribution: Newsstand, subscriptions, SME partner relationships, and industry associations
A part of the Australian business community My Business Magazine is an active part of the Australian business community, thanks to a circulation strategy that sees the magazine distributed by leading business associations such as:
• Various Business Chambers around Australia
• Business Enterprise Centres (BECs)
• SME Boardroom
• The Working Women’s Network
• ActionCOACH
• Qantas and Virgin Business Lounges
My Business readers by industry
My Business readers by job title Sales/ Business Development Manager
Finance/ Accounts
4%
7% Managing Director/ CEO
Other
15%
16% Marketing
Our relationships with these organisations mean
5%
Business Owner
53%
we regularly meet, learn from their experience and refine our approach to creating a magazine that serves our ambitious readers.
Readership Profile at a glance
My Business readers by job title
My Business readers by industry
My Business’ readers are ambitious
Other
entrepreneurial people who want to grow their
Transport
2%
business. Technology
14%
Some of their characteristics include:
• 68% of My Business readers are either the owner of the business or the managing director.
• 38% of My Business readers work within the professional services industry.
• A further 14% are in IT or technology related industries, 17% are in retail, 10% in building and construction, and 6% in finance and insurance.
• 2% of My Business readers are between the ages of 26 and 55.
NOTE: Results of our 2010/2011 Readership Survey will be available in February 2011.
1%
Building and Construction
10% Finance, Insurance
6%
Hospitality Retail
17%
5% Manufacturing
7%
Profecional Services
38%
2011 features DECEMBER
NOVEMBER
OCTOBER
SEPTEMBER
AUGUST
JULY
JUNE
MAY
APRIL
MARCH
FEBRUARY
ISSUE
• Personal Wealth • Tax for Business Owners
• HR, IR & OHS
• Franchising • Trademarks & Patents
• Export – how to sell in China
• Personal Wealth • Superannuation for SMEs
• Education – staff development • Business Travel
• Fleet Management • Export – inbound investment agencies
• Franchising
• Education – short courses to MBAs • Export winners
SPECIAL FEATURES
Unconventional Ways to Market Your Business
• Export – How to Handle Foreign Advertising for the Uninitiated Exchange
• Education – E-Learning
Online Marketing
Point of Sale Marketing
Merchandising
Online Marketing
Direct Mail and Email – how to do it
Loyalty Schemes
Database Marketing
Mass Customisation and Custom Price
How to Work with an External Marketing Agency
MARKETING
Collaboration
Phones and Communication
PCs and Laptops
Networking your office, including broadband, LANs and WLANs
Print Without Pain
Smartphone Review
Crazy way geeks believe they could benefit your business
Backup & Recovery
Customer Service Technology/ CRM
Business Applications
Security – what to use and when to use it
TECHNOLOGY
Financial planning for 2012
What happens if you get audited by the ATO.
Top 10 cashflow tips
Risk management
Finding finance
Company structure
Personal insurance
Get a better deal from your bank
Investing in our business for growth, profit and flexibility
Short term finance option
Surviving the high Australian dollar
FINANCE
Booking / Material deadlines MONTH TO PRODUCTION
BOOKING DEADLINE
MATERIAL DEADLINE
ON SALE
FEBRUARY 11
13 JAN 11
17 JAN 11
4 FEB 11
MARCH 11
10 FEB 11
14 FEB 11
4 MAR 11
APRIL 11
10 MAR 11
14 MAR 11
1 APR 11
MAY 11
14 APR 11
18 APR 11
6 MAY 11
JUNE 11
12 MAY 11
16 MAY 11
3 JUNE 11
JULY 11
9 JUNE 11
13 JUNE 11
1 JULY 11
AUGUST 11
14 JULY 11
18 JULY 11
5 AUG 11
SEPTEMBER 11
11 AUG 11
15 AUG 11
2 SEPT 11
OCTOBER 11
15 SEPT 11
19 SEPT 11
7 OCT 11
NOVEMBER 11
13 OCT 11
17 OCT 11
4 NOV 11
DECEMBER 11 / JANUARY 12
10 NOV 11
14 NOV 11
2 DEC 11
Advertising rates RATE*
CASUAL
3X (5%)
6X (10%)
9X (15%)
11X (20%)
DPS
$10,500
$9,970
$9,450
$8,920
$8,400
FULL PAGE
$5,350
$5,080
$4,800
$4,540
$4,280
HALF PAGE
$3,150
$2,992
$2,830
$2,677
$2,520
THIRD PAGE
$2,100
$1,995
$1,890
$1,780
$1,680
QUARTER PAGE
$1,890
$1,790
$1,700
$1,600
$1,500
EIGHTH PAGE
$1,155
$1,097
$1,039
$980
$920
* Rates are exclusive of GST 10% * Rates are inclusive of 10% Agency Commission
Loadings and loose inserts • Inside front cover and outside back cover – 15% • Early right-hand page – plus 10% • Loose insert rate standard – $135 per thousand (minimum 40,000 copies, National distribution only) Other styles of insert will be quoted on application.
Cancellations • Cancellation of advertisements within 25 days of the on sale date attracts a cost equivalent to 50% of the original booking.
ad specifications MECHANICAL SPECIFICATIONS 12mm
LEFT PAGE
10mm
RIGHT PAGE
15mm 15mm
10mm
12mm
MAGAZINE SINGLE PAGE
MARGINS
TRIM AREA: 235mm wide x 275mm high
INSIDE EDGE: 15mm OUTSIDE EDGE: 10mm TOP: 12mm BOTTOM: 12mm
BLEED All ads must have a 5mm bleed. See following page for more detail.
AD SPECIFICATIONS AD FORMAT
TRIM AREA
TYPE AREA*
width x height
width x height
NOTES
Double Page Spread
470mm x 275mm
450mm x 251mm
Full Page
235mm x 275mm
210mm x 251mm
Half page (2-column page)
116mm x 275mm
96mm x 251mm
Type area begins 10mm in from inside trim edge
Third page (3-column page)
78mm x 275mm
58mm x 251mm
Type area begins 10mm in from inside trim edge
Half page
235mm x 130mm
210mm x 108mm
Type area begins 10mm in from inside trim edge
Third page
235mm x 92mm
210mm x 70mm
Type area begins 10mm in from inside trim edge
Quarter page
235mm x 68mm
210mm x 46mm
Type area begins 10mm in from inside trim edge
Eighth page
235mm x 35mm
210mm x 18mm
Type area begins 5mm in from inside trim edge
FULL PAGES Allow a 30mm gutter
VERTICAL ADS
HORIZONTAL ADS
*For all non-bleed ads please use TYPE AREA specifications for ad sizes. See diagrams over page.
Ad sizes specifications Please send a high resolution PDFs which conforms to 3DAP version 3 Paper Type 1 to: kristi.holahan@halledit.com.au or via QuickCut (www.quickcut.com.au), or Websend (www.websend.com.au). Embed all fonts and save images at 300dpi. It is advised that advertisers supply a Contract Hi Res Colour Proof of their ad. The printing process cannot guarantee that we will match the proof perfectly. However if no proof is supplied our printers have no guide as to how a particular page should look.
FULL PAGE SPREADS
DOUBLE PAGE SPREAD
FULL PAGE AD
30mm gutter width
VERTICALS
TYPE AREA BEGINS 10mm from inside trim area
10mm from inside trim area
TYPE AREA BEGINS 10mm from inside trim area
TYPE AREA 10mm from inside trim area
VERTICAL THIRD PAGE AD
VERTICAL HALF PAGE AD [FoR A 2 CoLumn PAGE]
[foR A 3 CoLumn PAGE]
HORIZONTALS
TYPE AREA BEGINS 10mm from inside trim area TYPE AREA 10mm from inside trim area
TYPE AREA BEGINS 10mm from inside trim area TYPE AREA 10mm from inside trim area
HORIZONTAL HALF PAGE AD
HORIZONTAL THIRD PAGE AD
TYPE AREA BEGINS 10mm from inside trim area TYPE AREA 10mm from inside trim area
HORIZONTAL QUARTER PAGE AD
KEY
TRIM AREA
TYPE AREA
TYPE AREA BEGINS 5mm from inside trim area TYPE AREA 5mm from inside trim area
HORIZONTAL EIGHTH PAGE AD
BLEED AREA is 5mm on all sides
online www.mybusiness.com.au Relaunch February 2011 Website advertising specifications • File size must not exceed 40KB (kilobytes).
AD FORMAT
BLOCK
RATE
width x height
per month
BANNER
500 x 90px
$2500
1st Elongated Tile
160 x 300px
$2000
2nd Elongated Tile 160 x 300px
$1400
Bottom Banner
620 x 90px
$1800
Short Banner
340 x 90px
$1600
• Image files must be in one of the following formats: JPEG, GIF or Animated GIF • Flash files – If a link is to be used in the Flash file, the link must be specified by My Business and embedded in the final SWF file. This is to ensure that traffic from the site can be monitored effectively.
E-newsletter advertising
AD FORMAT
BLOCK
RATE
width x height
per month
The My Business Email newsletter service is
BANNER
500 x 90px
$2750
sent out to our email database of 20,000 email
1st Elongated Tile
160 x 300px
$2200
subscribers. Launched in November 2006, it is a
2nd Elongated Tile 160 x 300px
$1800
Bottom Banner
620 x 90px
$2000
Short Banner
340 x 90px
$1600
fortnightly email service – going out the first and third week of each month.
E-newsletter advertising specifications • File format must be GIF, ANIMATED GIF or JPG • File size must not exceed 30 KB (kilobytes)
Electronic Direct Mail (eDMs) My Business has recently introduced selected client eDMs sent out to 20,000 direct subscribers. We restrict the number of eDMs to 2 per month. Advertising cost per eDM is $4,000 plus GST (format details on application).
Contact Tony May Commercial Director
Direct Phone: 02 8923 8001 Email: tony.may@mybusiness.com.au Mobile: 0410 435 188
Christine Gould Advertising Sales Manager
Direct Phone: 02 8923 8007
CommStrat is an integrated Communications
Email: christine.gould@mybusiness.com.au
business with activities in vertical markets
Mobile: 0407 900 143
and B2B, Publishing, eMedia, Conference and Event organisation.
Sandii Makary Exhibition Manager
Direct Phone: 02 8923 8006 Email: sandii.makary@mybusiness.com.au Mobile: 0413 427 107
Sydney Sales Office Level 12, 99 Walker Street North Sydney NSW 2060 Tel: 02 8923 8000 Fax: 02 8923 8050
Melbourne Production Office 99 Bay St, Brighton VIC 3186 Tel: 03 8534 5000 Fax: 03 9530 8911
GOVERNMENT REVIEW TECHNOLOGY
MyBiz Expo is a two-day event, staged in Sydney and Melbourne, that aims to create a meeting place for ambitious Australian business owners and suppliers who can help them meet their goals.
When and Where? Melbourne • Thursday 16th June to Friday 17th June 2011 Melbourne Exhibition and Convention Centre
Reasons why you need to be there • Exhibitions are a perfect marketing platform to create, develop and reinforce business relationships face-to-face • Receive extensive cost-effective marketing exposure and branding to your primary target
Sydney
audience, culminating in face-to-face meetings
• Thursday 6th October – Friday 7th October 2011 Australian Technology Park, Eveleigh
• Position and profile yourself as a leading industry brand in Australia’s fast growing and dynamic SME market
Fast learning for fast people The
MyBiz Expo aims to give
business owners the chance to learn a lot about potential suppliers over two days. Our vision is to create a one-stopshop for business leaders who seek information, advice, best practice, and sustainability.
• Increase your SME industry brand recognition and awareness • Create new SME partnerships and alliances • Develop relationships through new networking opportunities available at the MyBiz Expo • Showcase new products, services and applications to the SME industry decisionmakers and thought-leaders
myBiz Expo Marketing opportunities There are a range of marketing and sponsorship opportunities, see below. To maximise your
Testimonials 2010 MyBiz Expo
“
My Biz Expo introduced BNI to a wide range
investment each sponsorship opportunity contains
and structured networking organisation could
an excellent marketing mix. • Event Partner • Gold Sponsorship • Silver Sponsorship • Cocktail Reception Sponsor
of people curious to find out how a professional help them to grow their businesses.”
Tony Benner, Executive Director, BNI Sydney Inner West
“
The 2010 My Biz Expo was a great success for ActionCOACH. After having a stand for both
• Internet Hot Spot
days of the expo ActionCOACH was able to
• Lanyard sponsorship
generate a total of 174 leads. The high number
• Show bag sponsorship
of business owners moving through the expo
• Exhibitor sponsorship
was a perfect fit for our target market. In addition to lead generation there was a huge
Business people are famously short of time. The
benefit in branding for us. As a sponsor of the
MyBiz Expo is designed to give busy people the
event our marketing materials were handed to
chance to do a lot of research about products in
all attendees in their show bag and as such we
a short time.
gained a great deal of exposure. We are more than happy with the result from the expo and
Features include:
would like to thank the team at My Business for
• Keynote speakers • Free Educational Seminars called Masterclass • Interactive panel with Q&A, discussing pressing issues that affect SME
Some results from 2010 • 70.6% of exhibitors surveyed found the quality if the My Biz Expo was excellent to very good • 87.5% of exhibitors surveyed were very satisfied to satisfied with the level of improving their brand and product awareness • 82% surveyed found that their primary objective, brand awareness, lead generation, and networking was achieved
all their support.”
Iain Campbell, Marketing Manager, ActionCOACH
“
We had excellent leads from the Expo, and genuine interest from people looking to commence a business operation.”
Bruce Buchanan, Executive Officer,
Business Enterprise Centre
awards About the My Business Awards Moving into its eleventh year, the My Business Awards continues to celebrate our Australian businesses who have achieved success. Previous winners who have gone on to be highly successful businesses and iconic brands in the Australian and international markets include: Boost Juice, ModelCo, Jimmy Possum, Red Balloon Days, Sumo Salad, Fruit At Work, Laservision, Sign-A-Rama, and Roses Only. By sponsoring the My Business Awards, you will secure high visibility as an organisation which supports the business sector and demonstrates to your customers that you take a serious interest in their business success. The My Business Award sponsorship program culminates in a gala dinner presentation on Thursday 6th October at the Australian Technology Park which coincides with the MyBiz Expo.
Categories to sponsor The Awards program is an ideal platform for sponsors to demonstrate their support of Australia’s thriving businesses sector. The 2011 My Business Awards program salutes the entrepreneurial spirit across the following categories:
• Overall Award for Outstanding Excellence
(Naming Rights sponsor)
• Best Small Business
• Best Medium Business
• Best Young Gun
• Best Technology in an SME
• Fastest Growing Small Business
• Best Retailer
• Best Start Up
• Best e-Business
• Best Export Business
• Best Green Business
We invite you take branded ownership of one the above categories.
Sponsorship benefits at a glance
1 2 3
Ten consecutive months of advertising and branding in My Business Magazine.
Why should you sponsor? • Opportunity to demonstrate your organizations commitment to the SME sector
Logo placement on all promotional collateral
• Build business relationships within the
and signage.
community • Increase your profile and brand awareness
Your company’s CEO or representative’s photo and tips relating to sponsor’s vision
• Competitive advantage
of what makes a winner in their specific
• Category exclusivity
category will appear in My Business in the lead up to the event.
4
Testimonials
“
Thanks for having us a what was a great night
Branding on direct marketing campaigns
5 6 7 8
• Effective industry networking
put on by you guys. Everyone who attended
to the My Business database plus selected
enjoyed themselves and were across the
associations, partners and customers.
board, very impressed with the calibre of the businesses there.”
Regular coverage on the My Business website, newsletters and eDM’s.
SPONSOR – Sophie Jackson, Account Manager.
“
Sage Business Solutions
Thanks again for an extremely well-planned
Opportunity to select the winner from the category finalists
night, I know everyone at my table had a great time, and it was nice to talk to some of the other winners afterward. Would definitely
Opportunity to present an Award at the gala dinner and host a table of ten.
attend again.”
WINNER – Sarah Crossing, Marketing Manager, yourtutor by Tutoring Australasia
3 x 3 Exhibition stand at the MyBiz Expo in Sydney over two days.
“
For us winning the My Business Awards gave us belief that we were doing something right and it was absolutely amazing publicity. My
Sponsorship investment $60,000
Business is read by your customers, your bankers, your investors, your suppliers and your competitors. Its incredible how many people mentioned it to you…”
Paul Tobin, Chairman, Aussie Farmers Direct