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Brochures • printed inform. matter used for promotional purpose • endless sizes with very few restraints
Stay true to your concept • Your brochure needs to show them—not tell them. • Use less copy. • Use testimonials. With photos. Short captions. It’s hard to have too many of the good ones. • Make sure you leave several obvious things out... so that people need to talk to you.
Visuals • Tie into your existing ad campaign - using photography / illustration / colors / style
Bindery • Paper: look at the competition—blow them out of the water - over-invest in paper and design. Spend twice or even ten times more than planned - If you can’t afford to do that, don’t have a brochure. • Create something worth looking at and that they’ll want to show their friends.
• Use a technique that makes sense for your concept. • Unique folds - FoldFactory.com • This project has “No budget limits” - Other than must be 10 pages
Assignment • Next class: folded mockup
REMEMBER • reality: to blow the competition out of the water • for class: want you brochure to win an Addy • for class: want your brochure to stand out in an interview
http://sethgodin.typepad.com/seths_blog/2006/03/q_what_do_you_t.html