Future of Making. Making Your Future. Tim Scanlon Head of Global Engagement Autodesk Education Experiences @TimScanlon_
The Autodesk vision is to help people imagine, design, and create a better world.
12M
200+M
680+M
Professional Users
Consumer Users
Students and educators with access to free Autodesk software
© 2015 Autodesk
© 2015 Autodesk
CLOUD
MOBILE | AR | VR
SOCIAL
MAKING
DEMAND
PRODUCTION (Intellectual)
PRODUCT
PRODUCTION (Physical)
Image courtesy of Local Motors Inc.
Are you Designing “Dead” Things? What happens when products and places wake up?
2050 Connected Experience?
10B People
75%
Urban Dwellers
5B
Middle Class
2X
Energy Demand
§ Gartner predicts the number of networked devices will surge to 26 billion units by 2020 from about 900 million in 2009,
§ World Economic Forum estimates that by 2020, about 50 billion things will be connected (“Internet of Things Market Statistics – 2015”)
§ IDC predicts that 30B things will be connected to the Internet by 2020 (McKinsey estimates 50B).
© 2016 Autodesk | 15
2.52B 1.72B 1.44B
Gen X 37-52 y/o
Š 2016 Autodesk | 16
Millennial 21-36 y/o
Gen Z 6-20 y/o
When things wake up, how will we Design ecologies and communities of things?
Machine Learning
Digital Manufacturing
New Value
Co-‐Creation
The Internet of Things
6 sensors, 100s of thousands of people, 500 trillion data points.
Courtesy of NEST
Courtesy of SmartThings
Courtesy of Ford Motor Company
How can Designers help tame the certain complexity of an IoT World?
ADAPTABILITY COMMUNICATION SERVICEABILITY UPGRADEABILITY CREATING INSIGHT
Embrace Infinite Computing
“Capture” Reality
Be the Experience Design Epicenter
Leverage “Everyone is a “Designer”
Collaborate Differently
Traditional Product Development Process
0 SALES MARKETING ENGINEERING MGMT PROJECT MGMT ENGINEERING DESIGN DISCIPLINES
© 2013 Autodesk
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Past
PM
Design Engineer
Industrial Designer
Auto OEM
§ Hierarchical § Controlled
Tier 1
Manufacturing Enginner
§ Fragmented § Communication via gate keepers
Design Engineer
Design
PM
Technica l Support
Direct Sales
Direct Sales
Technical Support
§ High volume of formal serial communications
Design Engineer
Design Engineer
Tooling Vendor
Joe’s Machine Shop
CNC Machine Vendor
Shop Manager
CAM Engineer
Machinist
CAM Provider
Post Generator
Line of Communication “Core” Project Team Intra-discipline Project Team
Training Provider
Stakeholder Group
Collaborate in New Ways with New People Business
?
Computer Science
Engineering
Design Disciplines
+
Advanced Manufacturing System Engineer Data Scientist Security Analyst
+
function mergesort(array) { var n = array.length, a0 = array, a1 = new Array(n); for (var m = 1; m < n; m <<= 1) { for (var i = 0; i < n; i += m << 1) { var left = i, right = Math.min(i + m, n),
Collaboration Present + Future CNC Machine Vendor
§ Open § Seamless
Design Engineer
Tier 1
PM
Technical Support
§ Integrated
Design Engineer
Manufacturing Engineer
PM
Industrial Designer
Direct Sales
Design Engineer
Auto OEM Tooling Vendor
CAM Provider
Direct Sales
Post Generator
Training Provider
CAM Joe’s Machine Shop
Technical Support
Design Engineer
Line of Communication “Core” Project Team Intra-discipline Project Team Stakeholder Group
Collaborate Across Silos
REAL-TIME COLLABORATION
INSTANT ACCESS
SEAMLESS INTEGRATION
digital WorlD
PHYSICAL WorlD
Product IS a Complex system
digital information can manifest in physical forms
physical world is being digitized
Collaborate with
Software Engineers Mechanical Engineers Electrical Engineers System Engineers IT Specialist Data Specialist Information Security Analyst Hardware Partners Business Partners
When Designers Collaborate with Algorithms
Questions Will AI Algorithms â&#x20AC;&#x153;automateâ&#x20AC;? some of what designers do today, so that designers can focus on higher value tasks? How will this impact the design process?
Will collaborating with algorithms change the way designers approach design and critical thinking?
Will designers solve bigger problems and iterate faster compressing the design lifecycle?
How will this impact the design education process?
Machine Learning
Digital Manufacturing
New Value
Co-‐Creation
The Internet of Things
From Tools > Jobs > Design > Manufacturing > Business Model > Customer > Products >
One Size Fits All 1-2 Careers in life Waterfall Monolithic Sell Things Users Things
To Context Based, Generative Automation Disrupts All Jobs Radical Collaboration â&#x20AC;&#x153;Social Networkâ&#x20AC;? of Fabs Sell Benefit of Experience Learners (Human/Machine) Connected Systems
The power of the unaided mind is highly overratedâ&#x20AC;Ś The real powers come from devising external aids that enhance cognitive abilities. â&#x20AC;&#x201D; Don Norman
Assistant Consultant Experimenter Design Reviewer Collaborator
Where’s my stuff?
MODEL 1
MODEL 2
MODEL 3
Solid Bars Traditional Design Weight: 10.3 Kilograms Displacement: 0.8 Micrometers
Uniform Lattice Smart Design with ALM Weight: 4.1 Kilograms Displacement: 4.2 Micrometers
Evolved Lattice Evolutionary Design with ALM Weight: 2.9 Kilograms Displacement: 6.1 Micrometers
Air Travel Redefined Airbus
© 2015 Autodesk
COULD 3 KIDS IN A GARAGE START A CAR COMPANY? WE THINK SO. WEâ&#x20AC;&#x2122;RE LAUNCHING A RESEARCH PROJECT TO PROVE IT.
Š 2015 Autodesk
Autodesk Confidential
Generative to Additive:
From bits to atoms
Š 2015 Autodesk
Autodesk Confidential
HOW WILL YOU MAKE YOUR FUTURE?
If you donâ&#x20AC;&#x2122;t know where you are going, any road will take you there. â&#x20AC;&#x201D; Lewis Carroll
TOTAL TEAMS: 1,050 teams of 12 runners (min. 8) RACE COURSE: Hood To Coast is 199 miles long. PARTICIPANTS: 12,600 runners and 3,600 volunteers
Your Target Design Segment? Rock Star In-House Full Service Boutique Indy
consider adjacencies
Think Strategically 1. Build understanding of your target firms, business drivers, and how the leadership team operates.
2. Craft a marketing plan to “take yourself to market”.
3. Execute with Speed & Agility. © 2015 Autodesk
Approach your future as you would a design challenge.
Autodesk is a registered trademark of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names, or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document. © 2015 Autodesk. All rights reserved.