SDC Manifesto

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DESIGN CO.

SINGER

S EL EC TED W OR KS:

01

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THINK BIG

THINK BIG D E S I G N I S O N LY A S P O W E R F U L AS THE THOUGHT BEHIND IT

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THINK BIG

THINK BIG D E S I G N I S O N LY A S P O W E R F U L AS THE THOUGHT BEHIND IT

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IDEAS ENDURE

F L AV O R S FA D E

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IDEAS ENDURE

F L AV O R S FA D E

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Y O U H AV E T O M A K E T H E M T H I N K

INFORMA– ION IS NOT KNOWLEDGE I N F O R M AT I O N

DOES NOT EQUAL KNOWLEDGE

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Y O U H AV E T O M A K E T H E M T H I N K

INFORMA– ION IS NOT KNOWLEDGE I N F O R M AT I O N

DOES NOT EQUAL KNOWLEDGE

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Y O U M AY W A N T T O C O M M U N I C AT E B Y U S I N G A P L E T H O R A O F S E E M I N G LY S I G N I F I C A N T W O R D S T H A T A C T U A L L Y S AY A W H O L E LOT OF NOTHING AND DO MORE T O W I T H D R AW R E A D E R I N T E R E S T IN EFFECT MAKING TRUE UNDERS T A N D I N G M U C H L E S S L I K E L Y.

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Y O U M AY W A N T T O C O M M U N I C AT E B Y U S I N G A P L E T H O R A O F S E E M I N G LY S I G N I F I C A N T W O R D S T H A T A C T U A L L Y S AY A W H O L E LOT OF NOTHING AND DO MORE T O W I T H D R AW R E A D E R I N T E R E S T IN EFFECT MAKING TRUE UNDERS T A N D I N G M U C H L E S S L I K E L Y.

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I T ’S YO U R S T O RY I T ’ S O U R J O B T O _ _ _ _ I T.

FIND

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I T ’S YO U R S T O RY I T ’ S O U R J O B T O _ _ _ _ I T.

FIND

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DESIGN CO.

SINGER

S EL EC TED W OR KS:

01