2012 Luxury Property Show in Shanghai

第七届中国国际高端物业展

2012

7th China International Luxury Property Show

汇聚财富人群，解决豪宅营销 跨界圈层叠加，挖掘更多客户

With 6 years' booming development, CILPS has become China's best and largest property show with the aim of displaying global luxury properties and customized decorations for high net worth individuals of Asian-Pacific region to realize their dreams of living a high quality life. CILPS is the

6年来，CILPS一直秉持的宗旨是为中国乃至亚太区的财富阶层展示环球华宅和定制家

best and unique display, promotion and transaction platform for exclusive

居，演绎高品位的生活方式，实现了众多财富精英的高品质生活梦想，是高端物业最佳的

properties and customized decorations.

展示、推广和销售圈层平台。

选择CILPS的理由

Why CILPS

这里有你想要的“高度”：

- The largest and most accredited top real estate exhibition in China

- CILPS是中国规模最大，规格最高，最权威的全球高端不动产峰会

- Over RMB 20 million on media coverage investment

- 40多个国家和地区参展，亚洲十大超级豪宅半数来到CILPS，助力品牌提升

- More than 5000 groups wealth buyers participation

- 全国近140家专业媒体深度报道，实现品牌推广价值最大化

- Exhibitor will have: a bundled media coverage, 3-day exhibition, more

- 历届现场均成交量5亿，累计30亿意向成交量的财富神话

than 300 wealth buyers database collection from the organizer

- 媒体投放总价值超过2000万，直接影响超过2200万人

after CILPS

这里有你想要结识的“朋友”： - 逾10场高端会员活动，聚集各行业塔尖财富精英，提升品牌影响力 - 定向邀约5000组以上的财富人群参观

这里还有意想不到的“惊喜”： - 展商获益包括：组合式媒体宣传、3天展会展示、会后500组以上高端数据获赠 - 展商可选择个性定制活动 — 展前、展中或展后 (马术、游艇、私人飞机、体验式购房等)

- Over 10 top exclusive events+coverage in media over all China = Maximum Brand Value - Customized project activities before,during and after CILPS

财富会客厅，定制生活家

CILPS 2012 Highlights

CILPS 2012 亮点

Fortune Parlor,

定制领袖沙龙

a Collection of Customized Lifestyle

CILPS 2012 针对不同财富精英人群多种需求，举办多场高端活动，定制领袖生活论坛， 助力参展物业实现跨界圈层营销。另有中国岛主论坛、红酒庄园投资论坛、马主派对，论 美・女性专题活动、CILPS名流酒会、奢尚盛典、中国留学大会、中国睡眠大会等高端定 制活动。

海外留学投资服务展区，亮相CILPS 随着海外投资的持续高热，海外投资置业、留学、移民等服务机构愈来愈受关注。 CILPS 2012 首次增设“海外留学投资服务区”，旨在为财富阶层提供海外留学投资置业的 定制化、全方位的一站式服务。打造专属您的“世界为家”计划。

汇聚全球智慧 首次举办全球高端物业营销峰会，邀请全球各地营销精英与中国高端物业营销精英对话交

Crossing-boundary Marketing Activities, to Enhance Luxury Properties’ brands and Transactions.

Accompanying with CILPS 2012, wonderful events, e.g. Customized Luxury Lifestyle Forum, China Sleep Conference, China Island Owners’ Forum, What' s beauty—Women' s afternoon, Global Luxury Property Marketing Club, International Education Forum, Award Ceremony, Home Products Collection, Arts Display, Fashion Party to boost sales and marketing for luxury properties.

流，为全球高端物业营销带来全球智慧。

Premiere of International Education & Investment Services on CILPS 2012

开启跨界交流

Among Chinese high-net-worth individuals more than 1/3 own overseas

CILPS 2012 首次为开发商、设计师、定制家居企业三方的跨界交流搭建平台。通过闭门论

assets and about 30% are planning to invest overseas in 3 years, “Private

坛的形式，探讨客户对品牌的挖掘、引导与选择，发布最前沿设计趋势，提供前所未有的

Banking White Paper 2011” showed. In order to meet these requirements,

跨界交流机会。

CILPS 2012 shows customized International Education & Investment Services for the very first time, i.e overseas studying, global investment,

大师讲坛 CILPS合作展商独享大师讲坛，力邀名闻全球的建筑大师、设计大师、文化大师，开坛讲道。

immigrant services.

CILPS 2011 成功数据 展示面积：4,700平方米 现场买家：3,546组 参展城市：海外21个城市 中国8个城市

CILPS实现品牌提升与营销并举

参展项目：70席 到场媒体：125家 现场交易：5亿人民币

CILPS展商语录 “去年的这个活动，我们带来的项目非常成功，有近100组客户来到我们的展位，并达成 了成交。这次我们带来了三个大型的项目，都是在伦敦最中心的位置。我们非常有信心在

CILPS 2011 Success Exhibition Space: 4,700 sqm

本届展会中取得更好的成绩。” — Mr.Piers Clanford, Managing Director of Berkeley Group “CILPS是我们下半年参加的唯一一个高端展会。我们不仅展示了自己项目的精髓，也与 诸多高档项目切磋交流，受益匪浅。”

— 国信世纪海景园现场负责人

“CILPS给了我们一个面对面接触高端客户的机会，为品牌推广提供了一个很好的平台。” — VIP 意大利家具（深圳）有限公司市场部经理 张昱女士

Onsite Buyers: 3,546 Groups Property Location: 21 Overseas Cities

8 Chinese Cities

Exhibiting Projects: 70 Onsite Media: 125 Onsite Transaction: RMB 500 Million

“这是我们第一次参加CILPS。良好的展会氛围以及工作人员服务让人印象深刻。珠宝零 售企业也能在房产展会上交流并获得到合作机会。” — 宝仕奥莎中国首席代表 周文隽女士

观众数据 Visitors' Regions

CILPS Exhibitors’ Comments “We came CILPS last year with one project and very successfully with 19 sells. This year, we're back and take 3 biggest projects located in London heart today. We are very confident to have more successful this weekend.”

— Mr.Piers Clanford, ManagingDirector of Colliers International Berkeley Group

China Yangtze River Delta Region

“CILPS2011 is the only high-end property exhibition we exhibit at the second

长三角地区

half of year. We not only show our project essences, but also exchange and discuss with other luxury projects, benefit a lot.”

86%

Other Region of Mainland China

— Project Manager, The Bay

中国其他城市

“CILPS offers a face-to-face opportunity to meet high-quality buyers and an

Overseas 海外

effective platform for brand promotion.”

— Ms.Key Zhang, Marketing Manager, VIP Italy furniture & design (Shenzhen) Co. Ltd “This is our first time to participate CILPS. The high quality atmosphere and

5%

9%

观众职位比 Visitors' Position Rate

service impressed me a lot. Jewelry retail industry can also obtain business opportunities in Property industry.”

— Ms. Chilli Zhou, Chief Representative, Preciosa China

69.46%

决策层

Decision Makers

12.73%

部门主管

Department Heads

17.81%

专业员工

Staffs

参展物业来自世界各地 Exhibited Properties Coming from All over the World

邂逅稀世华宅 CILPS Trusted by the Most Prestigious Names

Canada 加拿大 多伦多

Germany 德国 柏林

Mongolia 蒙古

Greece 希腊

Korea 韩国

USA 美国 佛罗里达 拉斯维加斯、迈阿密 纽约、曼哈顿

Bulgaria 保加利亚

Japan 日本 箱根、东京 北海道

Cyprus 塞浦路斯

UAE 阿联酋 迪拜

点绛设计之光 TOP Home Decoration Brands on CILPS

Cape Verde 佛得角 UK 英国 伦敦 France 法国 巴黎

演绎品质生活

The Netherlands 荷兰

Luxury Brands on CILPS

Switzerland 瑞士 Italy 意大利 罗马、米兰、佛罗伦萨、威尼斯 Caribbean 加勒比海

Thailand 泰国 普吉、曼谷 春武里、芭提雅 Malaysia 马来西亚

Australia 澳大利亚 悉尼、墨尔本 布里斯班

Singapore 新加坡 Indonesia 印度尼西亚 巴厘

China 中国 北京、上海、天津、重庆、青岛、三亚、深圳 成都、大连、广州、杭州、苏州、无锡、丽江 黄山、香港、中国台北

力邀精英财富阶层

多渠道高端买家邀约

High Profile Visitors at CILPS

展会仅面向高端精英人士，所有

顶级房产业主

CILPS is an invitation-only event that attracts

CILPS 2012 来宾仅凭邀请函入场品鉴。

豪华车车主、私人游艇主、私人飞机主

only highly targeted visitors.

马主及马术俱乐部会员 金融理财机构贵宾客户

Multiple Ways of Buyers’ Invitation

顶级俱乐部会员 奢侈品商的客户 各大商会高级会员 使领馆及各驻华机构代表

- Owners of Top Property

高端杂志媒体读者

- Owners of Luxury Vehicle - Owners of Yacht and Jet - Horse owners & members of jockey clubs - VIPs from Financial Planning Organizations - Memberships from Top Clubs - Customers from luxury brands - VIPs from local Chambers of Commerce - Representatives of Embassy and overseas governmental institutions - Readers from Top-Magazines

Exhibitors' Profile Includes 参展范围

- Global Luxury Properties Waterfront villas, Apartments located in world-class cities, Urban

◆ 全球高端物业 临水别墅、城市顶级公寓、豪华别墅、高尔夫别墅、临港别墅、滑雪山庄、城堡和葡 萄酒庄、岛屿及其设施、旅游地产

◆ 高端定制家居 室内家具、户外家具、豪宅设计、豪宅配套商

◆ 移民留学 移民机构、海外预科学校、学院和大学、职业培训学校、语言培训学校和机构、海外 政府教育机构、使(领)馆等

◆ 高端定制服务

penthouses, Ski resorts, Golf villas, Historical castles and vineyards, Island properties, Tourism real estate

- Customized Home Decoration Indoor furniture, Outdoor furniture, Original design, Home arts, Luxury building materials

- International Education Services Regionally recognized overseas schools, colleges, universities, vocational education schools, language training schools and institutions. Governmental organizations, Embassies and consulates and etc.

- Advanced Customization Tailor-made Travel, Customized medical care, Private Wealth Management,

定制旅游、定制医疗、私人理财、管家式服务、投资相关服务（银行、保险、航空、

Butler Services, Luxury brands including Vehicles, Yachts, Private jets,

律师事务所等）、奢侈品牌包括汽车、游艇、私人飞机、时装、箱包、化妆品、钟

Fashions, Suitcases and bags, Cosmetics, Watches, Jewelry, Wines, Top

表、珠宝、雪茄、红酒、高端俱乐部、精品零售等

Clubs, Selective Retailing

CILPS 2012 同期活动

High-end Forum

高端论坛

Luxury Property Seminars will be presented by three-day

来自全球各地的顶级奢侈品专家、理财专家以及生活大师，为您进行全球各类奢侈品专题 解析，分享各种投资理念。让您深入了解海内外投资策略，体验各地豪宅风彩，品味奢华 生活方式。

◆ 定制领袖生活论坛 引领精英领袖优雅生活新格调

◆ 全球高端物业营销大会 圈层地产营销风云人物，解析高端物业营销新通路

◆ 中国豪宅设计趋势论坛 以人为本，透析中国式豪宅的传承与创新

◆ 中国睡眠大会

show. Delegates will be provided with advice on where to invest and how to invest in China and in different fields of the globe.

- Customized Luxury Lifestyle Forum - Global Luxury Property Marketing Club - Villa and Luxury Property Designing Trends Forum - China Sleep Conference - China International Education Conference - China Island Owners’ Forum - What’s beauty?—Women’s afternoon - Wine Estate Investment Forum - Master Dialogue

关注亚健康人群睡眠问题，找回久违的酣眠

Elite Saloon

◆ 中国投资移民大会 甄选适合自己的投资移民目的地

Hosted by leaders from different

◆ 中国岛主论坛

industries, a series of saloons will be held at the Saloon Area

分享全球岛居生活，打造投资客奢侈新属地

during the show. A wide range

◆ 论美—女性专题活动

of topics in arts, fashion,

见微知著，凝聚完美女性璀璨芳华

equestrian sport, designing,

◆ 红酒庄园投资论坛

collection and reading will

拉菲为邻，精选全球红酒最佳左岸

be covered. No less than 10

◆ 大师讲坛

programs will be organized

力邀名闻全球的建筑大师、设计大师、文化大师，开坛讲道

during the 3-day show.

领袖沙龙 由各行业的领袖人物召集，在展会现场的沙龙区举行各种沙龙活动，包括艺术、时尚、马 术、设计、收藏、读书等。三天时间，不少于10场沙龙。

名流晚宴

Celebrity Cocktail Wherever it was held at Tomson Riviera,

历年的名流之夜令嘉宾收获颇丰。在汤臣一品、雍福会、九间堂、星河湾、M1NT、世博中

Yong Foo Elite VIP Club, Shile Boutique

心、洲际酒店举办的CILPS名流酒会及晚宴，都使每一位参与者在解释商业伙伴的同时获得

Lifestyle Centre, Chateau Star River

非凡的经典生活享受。2011年CILPS名流之夜，来自参展商、金融界、地产界和商会的400

or M1NT Club, the celebrity cocktail

余位海内外精英人士代表出席。2012年，期待您的参与共同缔造年度华美饕餮之夜。

gathered local elites and CILPS exhibitors in an unique atmosphere mixing luxury

奢侈品牌现场展示

properties and discriminating lifestyle.

CILPS 2012延续了精英阶层对品味生活的一贯追求，在为嘉宾带来即时梦想之居的同 时，更将呈现一系列高端品牌，如顶级车、高贵家居用品、奢华珠宝、时尚服饰、琼浆苔 品、雪茄、古董字画等等，为众人营造尊雅的观摩氛围，体验高品位的生活方式。

2012年度奢尚盛典

A Glamorous Platform of Lifestyle CILPS presents luxury properties & home decoration in a glamorous and prestigious atmosphere thanks to the participation of selected luxury and

高端商业地产、百货高管、明星大腕、传媒精英、名流淑媛、商界达人、时尚先锋共聚一

lifestyle brands to create the perfect climate for buyers to quietly prospect

堂，奢享盛典。

exciting real estate & home decoration opportunities.

多层面的立体推广

CILPS - A Series of Multiple Promotions

CILPS 2012将通过电视、网络、杂志、报纸、手机报、户外广告、新媒体等诸多宣传方

CILPS is designed for a very specific audience: luxury properties & home

式，并附属官方出版物，对展会进行全方位的宣传报道，届时将吸引大批高质量目标观众。

decorations buyers and investors. In order to attract targeted visitors, CILPS focuses on a strong media promotion, as well as targeted mailed invitations

CILPS出版物

and publications.

会刊

CILPS Publications

展前预览

Show catalogue

电子期刊

Show preview

CILPS历届合作媒体（部分） Some of the Media Partners

E-magazine

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CILPS 2012 基本信息

CILPS 2012 Basic Inforamtion

展出日期

2012年9月14-16日（星期五 - 星期日）

Date:

Sep.14-16 (Friday-Sunday)

展出地点

上海世博中心（上海市浦东新区世博大道1500号）

Exhibition Venue:

Shanghai Expo Center, P.R. China

No. 1500, Expo Avenue, Pudong, Shanghai, China, 200125

地产展位价格

标准展位（9-36平方米）： RMB 4,780/平方米 光地展位（≥24平方米）：

RMB 4,280/平方米

Booth Price for Luxury Property

Shell Scheme (9-36sqm): RMB 4,780/sqm

Raw Space (≥24sqm):

RMB 4,280/sqm

家居&留学服务

标准展位（9-36平方米）： RMB 2,880/平方米

Booth Price for Home Decoration & International Education Service

展位价格

光地展位（≥24平方米）：

Shell Scheme (9-36sqm): RMB 2,880/sqm

Raw Space (≥24sqm):

RMB 2,580/平方米

RMB 2,580/sqm