Company Profile
Logistics
01 Proposal Details 02
04 05 Post-event
03
06
•About •Services •Competition •Competitive Advantage
•Rationale •Goals + Objectives •Event Message •Event Outcome
Event Components •Date + Location •Invitation + Place Card + Napkin •Cocktails •Botanicals •Entertainment •Catering •Rentals •Gift Bags
•Event Schedule •Guest List •Floor Plan •Financials
•Editor Outreach •Social Media Tracking •Rachel Blair Strategy •Overall Marketing Objectives
Appendix
COMPANY PROFILE
01
About Tindal Anderson Events is a distinguished fashion and lifestyle comunication agency, founded by Tindal Anderson. Tindal Anderson Events creates multifaceted and interactive strategies tailored to each unique client. In turn, we generate effective, broad-range awareness within desired industries and the public. The most important feature that sets us apart from our competitors is our diverse client base. We offer a range of expertise to successfully create each and every vision for every unique client we work with. We value creativity along with originality, and we strive to be the best platform for new brands to launch their ideas and creations.
With New York being a city that holds an excessive amount of PR and event companies, it is difficult to gauge which companies truly stand out.
Services
Although Tindal Anderson Events is an exceptional choice, offering an impressive range of skills and expertise, there are other key players who fit into the same category as we do. The companies pinned on the accompanying map show Tindal Anderson Event’s key competitors.
•Event Production •Public Relations •Strategic Planning •Influencer Relations •Marketing + Branding
Selecting the right PR company is important for the overall success of your brand. Tindal Anderson Event’s takes the time to research each and every client we work with, and with this, we gaurantee we will create the best experience for these brands. We understand that our competitiors offer the same services, but we want to ensure you that our company will do whatever it takes to provide and execute everything you envision. By choosing Tindal Anderson Events, you will be able to relax, knowing that the right people will hear about your brand, and the image we help you create will differentiate you from others. Our team is expert in fashion marketing, public relations, social media and event planning, and we are rooted in creativity and originality. With all of this, our team is the best choice when selecting a PR company to launch your brand to it’s ultimate success.
goals + objectives Whst does T.A. Events hope this event will do for Rachel Blair?
Overall, the goal of this event is intended to promote Rachel Blair through an exclusive and memorable launch dinner party. By successfully executing this event, Rachel Blair will have created lasting relationships between the brand and it’s potential customers.
PROPOSAL DETAILS
02
Rationale
Tindal Anderson Event’s objectives for this event inclide: 01. Create brand awareness in the fashion blogger community for Rachel Blair 02. Establish a cohesive, memorable vision that bloggers will want to promote via social media 03. Inform event guests about the brand & all that it has to offer 04. Provide a memorable experience that editors will want to share with their readers
Why is the event needed?
Rachel Blair is a new company and is being introduced to the New York scene for the first time. For this reason, an influencer launch event is crucial for the brand’s initial success. This event will create awareness for the brand, through influencer relations. Rachel Blair will successfully delve into New York City’s retail market by creating meaningful relationships with editors, bloggers and potential customers.
Rachel Blair exudes sophistication through a new approach to fragrances that targets the millennial customer. Inspired by different states of mind, Blair creates four unique and contrasting fragrances, all with the intention of layering. The message of the launch event is to embody the idea of layering, one fragrance atop another from day to night. We want to convey versatility to our guests and future customers of Rachel Blair. The launch dinner has been planned around the essence of the fragrances, and ultimately the event will create excitement and introduce this new technique of layering.
event message
Our hope and intention is that the event outcome will ultimately bring awareness and interest to the Rachel Blair brand from the customer via influencer relations. Because the Rachel Blair customer is social media savvy, we will be utilizing social media to reach that customer. Overall, Tindal Anderson Events will be able to establish immense traction for your brand through the use of social media.
event outcome
EVENT COMPONENTS
03
Date Saturday, September 10, 2016
Paper Products
Location The event will be held at Tribeca Rooftop, NYC located at: 2 Desbrosses St. New York. NY 10013 212.625.2600
About the Space Tribeca Rooftop is a 15,000 square foot private NYC event venue that offers panoramic views of the Hudson River, Empire State Building, Soho and downtown Manhattan. Their stunning 18,000 square foot rooftop, fit with lounge furniture and landscaping, provides the perfect outdoor setting for any occasion.With sophisticated industrial design, clients are able to create a highly personalized atmosphere. From wedding ceremonies to gala dinners, movie screenings to business luncheons, our space adapts to a variety of events. Guests are greeted by doorman via the private street level entrance, and this will also serve as the security for the launch event. Please reference Appendix B for full photo list and floor plan.
01. Cocktail napkins to include a hashtag for social media marketing purposes
02. Invitations to be made for the dinner party and sent to the guest list of 50
03. Place cards for the table seating at the event for each RSVP’d guest
Napkin
About The Products
Placecard
Ginna Dunlap designs are classic, elegant and appeal to a wide aray of consumers. She is a talented calligrapher with a sharp eye for fresh and innovative designs. We had the pleasure of collaborating with Ginna Dunlap on the paper products for the Rachel Blair launch event. Ginna designed an invitation, a cocktail napkin and place cards for the dinner. We consulted with Ginna several times about the aesthetic and design direction we were envisioning, and she designed the mockups on the corresponding page to meet our vision. Photos of the example designs sent to Ginna for RB design direction are included in Appendix C.
Invitation
The Bar With Rachel Blair being a fragrance line, we wanted the cocktail portion of the evening to compliment this very well and enhance the overall brand experience. We chose William Grant & Sons to sponsor our event. Working with them was such a pleasure; their world renound mixologist provided a list of different cocktail options to choose from, each one based around the notes of the Rachel Blair fragrances and created specially for this event. After meeting with my client several times, we decided on the final four cocktails for the menu, which will be served at the dinner; these are shown after the next page. Each one represents it’s corresponding fragrance. With this, the event guests will have a one-of-a-kind experience getting to taste cocktails inspired by the scents of each Rachel Blair perfume. The moodboard we provided for William Grant & Sons Mixologist is referenced in Appendix D, along with the cocktail charts they provided with drink names and descriptions.
As the sponsor of our event, William Grant & Sons provided us with the logos pictured below, which will be placed on the bottom of each cocktail menu at the Rachel Blair dinner. We will pay for the liquor that will be used, around 3-4 bottles of each to supply 50 guests, and the only other requirement is to include these logos on the menu, as it promotes our sponsor. William Grant & Sons will provide everything else (i.e. garnishes, juices and mixers, as well as mixologists) besides the glassware, which Tindal Anderson Events has sourced seperately for the event.
THE COCKTAILS rosy
tranquil
daring
sensual
Photographer
Botanicals
Music ”Young yet classic, modern yet retro; Winston’s Crew Collective is the embodiment of sonic renaissance” -Dannis Winston
We reached out to a SCAD Alumni, and friend, Creigh Lyndon, who is currently located in Brooklyn, NY. His photography skills are very unique and diverse, making him a good candidate to photograph the Rachel Blair event. Seeing as how the brand is targeting millenials and taking a more minimalistic and innovative approach in branding and marketing, Creigh will be able to capture this in his photographs, judging from his previous work at various events. He got back to us with a price quote and is excited to work with us.
Blair had a very particular vision for her launch party, and with this she wanted to reflect the simplicity, minimalism, yet femininity of her brand. She wanted simple orchids for her floral decorations/table centerpieces. We used Interior Foliage Design in New York as our source for these orchids. They had a wide variety of orchid options, as well as the option to rent plants for events. Along with two orchid plants placed on each table, there will be accompanying Rachel Blair candles for extra lighting, creating a romantic mood, while also promoting the products Rachel Blair has to offer. Photos of the chosen floral arrangements included in Appendix E.
Dannis Winston came to New York City in 2004 with intentions of attending Julliard to study Classical Voice. This departure from his gospel, reggae and pop musical roots allowed him to immerse himself in the extensive study of classical scores, while encouraging a developing voracious appetite for Opera. As he spent more time in the city, the budding young composer’s musical palette broadened exponentially causing him to expand his study across genres. By the tender age of 19, he found himself touring internationally singing background for iconic acts the likes of Aretha Franklin, Patti Labelle, The O’jay’s and Diana Krall. All of his vastly diverse performance experiences up until that point led him to embark on a quest to develop a genre-bending orchestral collective that would allow him to combine all of the styles of music that he loved. With this vision in mind, he set his sights on the event industry and spent the next few years honing his skills as a vocalist, MC and bandleader, working with the best of the best. In 2012 he decided to formally bring his vision to fruition and enlisted a cross section of his most talented peers who were all sought-after, young professional musicians in their own right. “It was really important to me that the people I brought on board knew the importance of ALL genres of music. Each artist brings everything they know and love to the group to make it that much more of an experience” said Winston…..And with that, Winston’s Crew Collective was born. From that point on, Winston’s Crew Collective began it’s meteoric journey as musical trailblazers in the event industry. Their extensive musical repertoire includes rock, synth-pop, jazz, classical, r&b, hip-hop, reggae and edm. Not to mention, their uncanny ability to create custom musical experiences to cater to a clients every whim. Within only 2 years they have already worked with a who’s who of event and music industry elite including but not limited to :Marcy Blum, Preston Bailey, David Tutera, FloRida, Sean Kingston, Melanie Fiona and many more!
Rentals
Gift Bags
For rentals, we sourced products from a few different companies in order to achieve the overall aesthetic our client envisioned for their event. The dinner tables and seating will be rented from RentQuest in New York. We recieved a quote from the company for these items. For the flatware and chinaware, we always use Party Rental Ltd. in New York, as they offer a wide array of products which fit many different aesthetics; their pricing is listed on their website, so this was worked into the budget as well. The actual bar will be rented from this company also. Last but not least, as mentioned before, the glassware for the bar will be provided by the catering company.
The gift bags will encompass the essence of Rachel Blair, while promoting the brand and serving as a marketing tool. These gift bags will be given to each of the exclusive event guests at the end of the night. Included in the bags will be samples of each Rachel Blair scent (4), a Rachel Blair candle, and a pamphlet that provides a brand overview, a description of the layering process and how the Rachel Blair fragrances can be layered, as well as a “share with your friends” discount code for purchases from the Rachel Blair website.
Catering For the Rachel Blair dinner, we have chosen Laurence Craig Catering to collaborate with us for the event. This catering company stood out to us because of their attention to detail and passion for creating a menu based on the client’s vision. We want to have a menu that is entirely paired with the senses and based around the four fragrances of Rachel Blair. Larry Craig is the chef who founded this catering company-- he founded this in need of a more creative process and room to explore in the kitchen. Since, his business has blossomed into one that has meticulous attention to detail and dedication to quality, not to mention, beautifully, minimalistic designed presentations. Because this caterer is a “go-to” vendor for many luxury brands, and the chef believes in working very closely with planners and designers to bring a party’s vision to life, we felt this would be the perfect fit in achieveing our menu for the evening.
Photos of rental items are referenced in Appendix F.
Event Schedule [Company Name]
LOGISTICS
04
WHEN 10:00 AM 10:00 AM 11:30 AM 12:30 PM 12:30 PM 1:00 PM 3:00 PM 4:00 PM 4:00 PM 5:00 PM 5:15 PM 5:30 PM 6:00 PM 6:00 PM 6:00-‐6:45 PM 6:45 PM 7:00 PM 7:15 10:00 10:00-‐11:00 11:00 PM 11:30 PM
WHAT T.A. Events initial run-‐through & prep Gift Bag Prep Tribeca Rooftop load-‐in (tables/chairs) Dinnerware rental delivery Floral Delivery Set-‐up (table, lighting, décor) Bar arrival & set up Catering/kitchen crew/wait staff arrival Prep bar, kitchen and wait staff Band arrives/set up T.A. Events final run-‐through All staff final run-‐through EVENT BEGINS/GUESTS ARRIVE Guest check in Mingle, cocktails, photographs Seat for dinner Dinner begins Blair introductory/thank you speech Dinner ends/parting thank you/gift bags Bar & catering breakdown Rental pick-‐up Closing site walk-‐through
30 Company 24 31 Company 24
WHERE T.A. Events Office T.A. Events Office Tribeca Rooftop Tribeca Rooftop Tribeca Rooftop Tribeca Rooftop Tribeca Rooftop Tribeca Rooftop Tribeca Rooftop Tribeca Rooftop Tribeca Rooftop Tribeca Rooftop
WHO T.A. Events Team T.A. Events Team T.A. Events Team RentQuest Inc. Interior Foliage Design Inc. T.A. Events Team William Grant & Sons Larry Craig Catering Co. Larry Craig Catering Co. Winston Crew T.A. Events Team ALL
Tribeca Rooftop Lobby Tribeca Rooftop Tribeca Rooftop Tribeca Rooftop Tribeca Rooftop Tribeca Rooftop Tribeca Rooftop Tribeca Rooftop Lobby Tribeca Rooftop
T.A. Events Team & Doormen Guests T.A. Events Team Guests Blair Salter Blair Salter/T.A. Events Team Catering team/T.A. Events Team RentQuest Inc. T.A. Events Team
Contact 30 Contact 31
Title 30 Title 31
Event Floor Plan The way we will utlize the floor plan is simple. On the Tribeca rooftop, we will be placing the tables and chairs for the dinner on the side of the building that overlooks Hudson street. This area is slightly smaller, making for a more romantic, intimate and personal experience. This area of the rooftop is also more closely located by the kitchen and bar areas, making it easier for the wait staff to provide our guests with services in a timely manner throughout the evening. There are entrances from the rooftop into the bulding on this side as well that lead to the restrooms. We felt that this area of the rooftop would be the best choice for setting up the Rachel Blair dinner. All floor plan layouts are referenced in Appendix C.
5/20/16 Page 1 of 1
Monthly Budget - Detail
Financials
Description Event Space Photographer Music Full Catering Service Liquor Sponsor Gift Bags for Guests Flatware, silverware Chairs, tables Botanicals String Lighting Invitation, Place Card, Napkins
Category Space Entertainment Entertainment Food Bar Gifts Rentals Rentals Rentals Rentals Paper Goods
Total Expenses
Actual Cost $5,000 $360 $10,000 $3,000 $396 $800 $763 $1,300 $1,350 $200 $530
$23,698
Editor Outreach
POST-EVENT
05
To ensure that the Rachel Blair launch event did everything Tindal Anderson Events intended for it to do, we will reach out to the editors who attended the event following the launch party. We will communicate with them to finalize articles or posts that reference Rachel Blair. We will also formulate a small gift for each editor as a thank you for their time and consideration.
Once we formulate the social media tracking lists, your brand will have content and imagery from the launch event to utilize on your media platforms. We encourage you to use this content on your website and personal blog, as it will increase customer appreciation for the brand, as well as keep it personal and engaging across your various platforms and social media outlets.
As we mentioned before, social media is going to play a prominent role in the success and promotion of your brand. Since there will be industry leaders and influencers with large followings on all platforms at your event, we will be curating a list of posts via the hashtags created for your launch party. Our Social Media Director will work to analyze and monitor brand mentions across the web so that you have the most recent and accurate information.
social media tracking Client strategy
other marketing objectives for the rachel blair fragrance brand
Objective 01: Begin a blog on the Rachel Blair Website. Initially the blog will be used to drive traffic to sign up/subscribe to the website. Daily or weekly posts will update on the brand’s news. The first fragrance workshop will be promoted on the blog; first 15 subscribers will be invited to the workshop. Objective 02: Send gift samples to 20 external bloggers with the goal of achieving at least 5-7 blog or social media posts about the brand. Objective 03: Organize the workshop events of to attract at least 5 participants to each session. Post photos and videos of the event on the blog & social media and ask participants to post about the brand . Objective 04: Achieve editorial coverage in a magazine; an act to boost social media with the aim of attracting more followers and more website subscribers.
Digital Marketing Objectives: Objective 05: Ensure the website is able to capture data in order to build a database with 100 subscribers in the first year who can be targeted with event and promotional news. Social Media Objectives: Objective 06: Ensure business accounts are set up with Twitter, Instagram and Facebook, Snapchat, etc. These are to be updated daily using the blog as a guideline, but to feature visuals or thoughts and opinions on scents, lifestyle, etc. The highly visual platform, Instagram, will be utilized to launch pre-Christmas teaser visuals of new products; use this at launch party for free gift/prize or kind of discount or promotional code. Sales Promotion Objectives: Objective 07: Discount code or contest for the code with hashtag Instagram contest at the launch party. Objective 08: In mid November release discount codes to all subscribers for Christmas purchases with the aim of increasing revenue by 20%. A similar promotion can run for Valentines Day.
A Note From The Founder
THANK YOU
06
We would like to formally thank you for selecting Tindal Anderson Events to launch your company. This is not a responsibility we took lightly, and we understand the importance of aligning your brand with the right PR company, the right event and the right kind of people. We feel confident that we have provided you with a one-of-a-kind experience that has set your brand off on the right foot. Finally, we want to leave you confident and assured that your launch event has successfully portrayed the brand image you are trying to achieve and aligned you with the proper brands and influencers. We feel that this event proposal clearly depicts Tindal Anderson Event’s direction and vision for the Rachel Blair brand. We enjoyed creating an event for the Rachel Blair brand, and we know that the outcome of this event will provide you with an ongoing presence in terms of social media, marketing and sales. Tindal Anderson, CEO and Founder of Tindal Anderson Events
Event Questionnaire for “Rachel Blair” Launch Party 1. Give me a brief description about you and your brand/fragrance line, “Rachel Blair”.
Rachel Blair exudes sophistication through an assortment of fragrances that targets the millennial customer. Inspired by different states of mind, Blair creates four unique and contrasting fragrances, including ‘tranquil,’ ‘rosy,’ ‘daring,’ and ‘sensual.’ The company will introduce the technique of layering that creates a unique scent for each customer. The assortment is modern and sophisticated and will include perfume, candles and diffusers.
2. What is the aesthetic of “Rachel Blair”?
APPENDIX
07
The aesthetic of Rachel Blair is both sophisticated yet minimal. 3. When do you plan for “Rachel Blair” to launch? Saturday, September 10th, 2016
4. Who is the target customer for “Rachel Blair”?
The target customer for Rachel Blair is the millennial woman, but not just one type or personality. With the assortment of fragrances, each scent captures a different woman— the athlete, the party affluent, the workaholic/career woman, etc.
5. What type of event do you want for your launch (i.e. dinner, luncheon, cocktail party, etc.)? Dinner party
6. In what location (city, state) would you like to host your line’s launch party?
Brooklyn, NY, or somewhere in New York where the millennial consumer is present
7. What would be your ideal venue choice (i.e. loft, bar, rooftop, etc.)? Rooftop
8. List three main things that you want at your event, and also list anything you absolutely do not want. Obviously liquor, liquor and more liquor!! Beautiful centerpieces as well
Appendix A
8. List three main things that you want at your event, and also list anything you absolutely do not want. Obviously liquor, liquor and more liquor!! Beautiful centerpieces as well
9. Are there any events you have seen that you liked or disliked? N/A
10. How many guests would you like to attend your event? 50
11. Would you like to have a theme for the event? If so, what theme?
My fragrances capture the New York girl. Capturing New York is key for this launch.
*Also capture the minimalism of her brand – clean, neat, minimal, black and white, pop of gold or grey/ blue, minimalistic furniture and silverware, etc. 12. What is your choice in these categories:
a.) Color palette: Black & white; possible touches of gold and grey/minimal/darker hues b.) Wine: No c.) Liquor: William Grant & Sons; based around fragrance notes d.) Food: A chef to plan meal based on the senses/based around my fragrances e.) Floral: Orchid, simplistic f.) Entertainment: a band that fits the mood of the party g.) Bloggers: Influential beauty blog’s that have the same aesthetic h.) Celebrities: N/A i.) Instagram accounts: Trendland.com j.) Magazines: Cereal k.) Materials (i.e. marble, wood, etc.): Wood – chairs and table l.) Lighting: string lights / minimal hanging lighting, my candles m.) Photographers: No suggestions, but a personal one to shoot photos before dinner and document the event n.) Anything else you can think of/have in mind: N/A Budget: 30,000
Appendix A.1
Appendix B
WATTS STREET
EVENT AREA
MEN'S BATHROOM DN
UP
HC BATHROOM
DESBROSSES STREET
WOMEN'S BATHROOM
DN
CA NA LS TR EE T
UP
UP
DN WOMEN'S BATHROOM
KITCHEN
307 7TH AVE 14TH FLOOR NY NY 10001
T 212. 233. 3100 F 212. 233. 3101
DN DN
No.
EVENT AREA
DATE
ISSUED / REVISED
PROJECT
APOGEE EVENTS
480 CANAL STREET NEW YORK, NY 10013
12TH FLOOR PLAN BAR
SEAL & SIGNATURE
-
DATE : PROJECT No :
21133
DRAWN BY :
CS
CHECKED BY :
PF
SCALE : SHEET No:
1
HUDSON STREET
12TH FLOOR PLAN 1/8" = 1'-0"
CADD FILE No: OF
AHU
WATTS STREET
SERVICE BAR
AHU
RECREATION AREA
AHU
DN
DN
AHU
ELEVATOR LOBBY
DN
EXISTING RAMP UP
OPEN TO BELOW SKYLIGHT ABOVE
AHU
DESBROSSES STREET
ELEVATOR LOBBY
DN DN
307 7TH AVE 14TH FLOOR NY NY 10001
T 212. 233. 3100 F 212. 233. 3101
WOMEN'S BATHROOM
ET
MEN'S BATHROOM
CA N
AL
ST
RE
AHU
RECREATION AREA
No.
DATE
PROJECT
ISSUED / REVISED
APOGEE EVENTS
480 CANAL STREET NEW YORK, NY 10013
ROOF PLAN
AHU
B
SEAL & SIGNATURE
-
DATE : PROJECT No :
21133
DRAWN BY :
CS
CHECKED BY :
PF
SCALE : SHEET No:
HUDSON STREET
Appendix C
1
ROOF PLAN 1/8" = 1'-0"
CADD FILE No: - OF
-
Appendix C.1
rachel blair Appendix D
Appendix D.1
Appendix D.2
Appendix D.3
Appendix D.4
Appendix D.5
Appendix D.6
Appendix E
Appendix F
Appendix F.1
First Name Aime Chiara Natalie Emily Danielle Leandra Blair Helena Jacey Rumi Julie Cindi Michelle Robbie Joanna Ariel Derek Mallory Alexandra Jorden Alessandra Rachel Courtney Amanda Allysin Jessica Andrea Caitlin Carly Peter Tomi Barbara Jennifer Rachel Erin Hana Morgan Casey Doug Rosa Robbie Nathan
Appendix G
Last Name Song Ferragni Suarez Shuman Bernstein Medinw Eadie Glazer Hodne Dupree Neely Sarinana Leive Lee Myers Coles Foxman Blasberg Schlau Cronan Bickham Codinha Besser Fox Hersh Abrams Malashevich Moore Bermingham Horwitz Sneider Odeleye Maggio DiMotta Shneidmill Kirkpatrick Niki Fraraccio Crowe Taylor Deckman Park Lawrence Williams
Job Title Handle Blogger songofstyle Blogger theblondesalad Blogger natalieoffduty Blogger emilyshuman Blogger weworewhat Blogger manrepeller Blogger blaireadiebee Blogger brooklynblonde1 Blogger damselindior Blogger rumineely Blogger sincerelyjules Glamour Edior-‐in-‐Chief cindi_leive Allure Editor-‐in-‐Chief heymichellelee Elle Editor-‐in-‐Chief robbie_elle Cosmopolitan Editor joannacoles InStyle Editor-‐in-‐Chief arielfoxman Senior Staff Vanity Fair derekblasberg Fashion Editor Harper's Bazaar malschlau Fashion Associate at Vogue alexandracronan Fashion News Director Vogue jordanbickhem Fashion News Editor Vogue atcodinha Refinery29 rachelbesser Assistant Buyer Bloomingdale's bloomingdales Assistant Buyer Bloomingdale's bloomingdales Assistant Buyer Bloomingdale's bloomingdales Assistant Buyer Bloomingdale's bloomingdales Assistant Buyer Bloomingdale's bloomingdales Assistant Buyer Bloomingdale's bloomingdales Omni Buyer Bloomingdale's bloomingdales Buyer Womens Fragrance bloomingdales Visual Merchandiser bloomingdales Visual Merchandiser bloomingdales VP Digital/Omnichannel bluemercury Director of Digital Marketing bluemercury Director of Content Marketing bluemercury Senior Marketing Manager bluemercury Buyer, New Product Launches bluemercury Manager, Social Media Content bluemercury VP Supply Chain/Planning bluemercury Founder/Editor Cereal Mag rosaliapark Features Editor Cereal Mag robbiel1 Founder/Editor Kinfolk Mag kinfolk
Followers 3.5m 189k 239k 357k 1.4m 1.4m 832k 386k 308k 670k 3.6m 19.3k 18.5k 8,218 28.2k 23.4k 481k 2.8k 1.4k 4.3k 8.8k 1.7k 561k 561k 561k 561k 561k 561k 561k 561k 561k 561k 15k 15k 15k 15k 15k 15k 15k 87.5k 41.5k 978k
Appendix G.1