tinoschwanemann

More than 20 years of professional experience and 12 years of leadership As a Creative Director and designer, I believe success is defined by the challenge and the result—not by the industry. Whether working in automotive, beauty, finance, FMCG, pharma, software, food, or NGOs, my focus is on delivering innovative, impactful solutions. I see every project as an opportunity to explore new strategies and drive digital transformation. Throughout my career, I have embraced diverse challenges. At IBM iX Studios, where I led the content department, I honed my skills in digital communication, content creation, and creative management. This experience was pivotal in learning how to merge strategic storytelling with cutting-edge technology to produce compelling digital experiences. After furthering my expertise in creative management at Edelman, I now serve as Creative Director at TLGG, one of Germany’s leading digital brand development agencies. At TLGG, I spearhead projects that push boundaries and redefine brand identities across multiple channels, turning complex challenges into visually and emotionally engaging narratives. In addition, I share my expertise as a lecturer at The University of Europe, where I inspire the next generation of creative leaders. Teaching reinforces my belief that creativity knows no industry limits—only endless possibilities. Ultimately, my approach centers on the idea that great design and creative strategy transcend client categories. By focusing on challenges and delivering measurable results, I continue to build a dynamic career that bridges creative vision with digital innovation, regardless of the industry.