a fresh approach to magazine advertising
To Advertise 023 8026 6388
Our fresh approach to magazine advertising
“a fountain
ideas!”
As a Discover customer you will enjoy cost effective advertising AND benefit from a host of services and support designed to save you time, money and make the most of today’s technology to increase your overall efficiency. Tania Houston Techno Guru Tania has published Discover Chandlers Ford since 2005. As well as helping people set up their own magazines nationwide she runs TIPSS which is an online content subscription service for over 300 other magazine owners in the UK. With her background in programming and IT services, Tania is especially good at exploiting the latest technology and applying it to a small business. She has the patience and skills that many of us wish we had to use the internet and all the software and apps on offer. She’s happy to share these nuggets with Discover Magazine Regular Rate customers. Discover Magazines is run using all these services so it’s practical, tried n’ tested solutions that she offers.
free r
“ to tap into”
Melanie Tinson
n of
Creative Marketing
Melanie launched The Southampton Directory magazine in 2007 and together Tania and she bought Discover Meon Valley in 2011. Discover Magazines is the bringing together of all their magazines, recently adding the Hedge End and Romsey titles to the portfolio.
”
Melanie is the more creative arm of the partnership having spent 20 years in marketing communications management within SME and corporations. Over the years, she devised many advertising campaigns, co-ordinated direct mail programmes, exhibitions, sales conferences and managed press relations.
resource
“
Having also been a marketing consultant she particularly enjoys brainstorming with start up businesses so if you’d like some marketing advice or don’t know where to get a service or simply want to run an idea by her, please feel free to make contact. Once an advertiser, if you need any of the marketing support services Melanie will be your contact while Tania focuses on web work and online business tools.
refreshing approach”
Media Pack & Advertising Rates 2012 0 0 0 , 98
A portfolio of free A5 community magazines delivered door to door to 98,000 homes and businesses in the central south Hampshire area
www.discovermagazines.co.uk
Why Choose a Discover Magazine? The success of our publications is a combination of many factors. The handy A5 size, for example, is more likely to be kept (and for longer) than an A4 magazine or newspaper. Also, our content is informative for locals, plus it’s interesting and entertaining. While we cover a large area, (98,000 letterboxes) every magazine is local to our readers. And a Discover Magazine is ultimately designed to generate sales enquiries for our advertisers. By using professional designers, high quality paper and printing services adverts always look their best. Thank you for considering Discover Magazines and we welcome the opportunity to help grow your business.
Melanie Tinson
Tania Houston
Advertising 023 8026 6388
Editorial 023 8027 6361
Discover Southampton (formerly known as The Southampton Directory) has three editions; Totton in the west, Central and Bitterne in the east.
43,000
Each edition is bi-monthly and reaches between 12,000 - 15,000 homes and businesses. Choose to advertise in one, two or all three editions on short, medium or the Regulars rates.
FACTS & FIGURES 43,000 over 2 months by Royal Mail & Foot Delivery Each issue frequency: bi-monthly Refer to 2012 Schedule for dates
Where Does it Go? Central: 15,000 selected properties Totton: SO40 : 15,500 Bitterne: SO18: 12,400
Totton 15,500
Central 15,000
Bitterne 12,400
REGULARS RATE (6 ISSUES) SAVE UP TO 25% Price quoted PER MONTH. Booking will be invoice monthly and paid monthly. Choose up to 3 1/16 1/8 1/4 1/2 areas ONE area £15 £22 £39 £69
A5 PAGE £132
TWO areas
£29
£43
£74
£131
£251
THREE areas
£38
£57
£98
£175
£295
MEDIUM TERM RATE (4 ISSUES) SAVE 15% Booking is invoiced in full but can be paid monthly. £ PER MONTH Choose up to 3 1/16 1/8 1/4 1/2 A5 PAGE areas ONE area £19 £32 £55 £95 £175 TWO areas
£37
£60
£105
£180
£295
THREE areas
£49
£80
£139
£275
£395
SHORT TERM RATE (2 ISSUES) Booking is invoiced in full and paid prior to copy deadline. £PER MONTH (per issue in brackets)
Choose up to 3 areas
1/16
1/8
1/4
1/2
A5 PAGE
ONE area
N/A
£26 (£52)
£46 (£92)
£78 (£156)
£150 (£300)
TWO areas
N/A
£50 (£100)
£87 (£174)
£149 (£298)
£285 (£570)
THREE areas
N/A
£70 (£140)
£123(£246)
£211 (£422)
£405 (£810)
Discover Chandlers Ford (formerly known as The Chandlers Ford Directory) was the first of our magazines to be published, having been delivered every month since 2004.
12,600
The area has excellent schools and because of this homes are relatively expensive. This, in turn, means it is an affluent area with a high level of spending.
FACTS & FIGURES 12,600 Homes & Businesses over 2 months Foot Delivery Split Distribution
Where Does it Go? All SO53 postcodes Chandlers Ford plus Hursley Otterbourne
Advertising Rates £ per month/per issue Issues Booked
1/16
1/8
1/4
1/2
A5 PAGE
2
n/a
£36
£63
£108
£207
4
n/a
£33
£58
£94
£188
Regulars/6
£19
£28
£49
£86
£165
Leaflet Distribution Available from £35 / 1000 leaflets
15,000
Discover Hedge End has been published for three years but was part of The Southampton Directory and is now a publication dedicated solely to this busy community.
Discover Hedge End includes the residential area of Hedge End with its retail parks, the pretty village of Botley, Horton Heath and West End which borders Discover Southampton’s Bitterne magazine.
FACTS & FIGURES 15,000 Homes & Businesses over 2 months Foot Delivery Split Distribution Where Does it Go? Postcodes SO30 Hedge End Botley West End Plus Horton Heath
Advertising Rates £ per month/per issue Issues Booked
1/16
1/8
1/4
1/2
A5 PAGE
2
n/a
£36
£63
£108
£207
4
n/a
£33
£58
£94
£188
Regulars/6
£19
£28
£49
£86
£165
Leaflet Distribution Available from £35 / 1000 leaflets
13,300 Meon Valley is an affluent area comprising two market towns and many country villages with a mix of modern developments, older houses, rural property, commercial units and farms. The distribution area is divided into two areas each with its own bi-monthly magazine delivered by Royal Mail to a total of 13,300 homes & businesses.
FACTS & FIGURES 13,300 Homes & Businesses Delivered by Royal Mail Monthly Split Distribution
Where Does it Go? SO32 1 & 3, GU32 1 Bishops Waltham East & West Meon Droxford Upham & Durley SO32 2 PO17 Wickham Swanmore Waltham Chase Boarhunt & Knowle Curdridge
Advertising Rates £ per month/per issue Issues Booked
1/16
1/8
1/4
1/2
A5 PAGE
2
n/a
£36
£63
£108
£207
4
n/a
£33
£58
£94
£188
Regulars/6
£19
£28
£49
£86
£165
Leaflet Distribution Sorry, not available
14,500 Discover Romsey is the newest publication in the Discover Magazines portfolio added by acquisition of The Romsey Directory. The market town of Romsey is the focus of this largely rural area within the large postal code of SO51. Discover Romsey borders Discover Chandlers Ford to the east and Discover Southampton to the south. Every property, home and business, even the most rural will receive a copy within the delivery area.
FACTS & FIGURES 14,500 Homes & Businesses Royal Mail (except North Baddesley) Split Distribution
Where Does it Go? Postcodes SO51 Romsey Plus all villages including Braishfield Ampfield (part) Sherfield English West Wellow Ower plus North Baddesley (part)
Advertising Rates £ per month/per issue Issues Booked
1/16
1/8
1/4
1/2
A5 PAGE
2
n/a
£36
£63
£108
£207
4
n/a
£33
£58
£94
£188
Regulars/6
£19
£28
£49
£86
£165
Leaflet Distribution Sorry, not available
What’s the Deal with the Regulars Rate?
Best Buy
Running an advert, in any publication you choose, on a repeat basis is the most cost efficient method and the only real way to test its effectiveness. We encourage advertisers to book at least six issues and so offer the following:
At least 20% discount off the Short Term Rate. Free artwork design and future amendments. Free editorial opportunities and upgrades
T&C
Inclusion in least six consecutive issues. Your advert will be automatically renewed and included in each edition after your initial placement unless you contact us to cancel (min 30 days before next issue copy deadline). You can, of course, cancel after six issues. Easy payment terms; monthly standing order or recurring debit card payment. First issue is to be paid at the time of booking or by copy deadline. Early cancellations will be invoiced at the appropriate rate.
Please ask for a full copy of Terms & Conditions or visit the website www.discovermagazines.co.uk
Premium Positions £ per month 2 ISSUES
4 ISSUES
REGULAR
Page 3
£275
£249
£220
Page 5, 7 or 9
£250
£229
£200
Back cover
£320
£305
£290
Centre Right
£250
£225
n/a
Centre L & R
£450
£395
n/a
Premium Positions £ per month 2 ISSUES
4 ISSUES
REGULAR
Page 3
£195
£185
£175
Page 5, 7 or 9
£175
£159
£145
Pages 11-17
+10%
+10%
+10%
Back cover
£275
£248
£220
Centre Right Centre L & R
£175 £315
£153 £299
n/a n/a
DISCOVER MAGAZINES 2012 SCDHEDULE
Area
Deadline
Delivery
Cover
Area
Deadline
Delivery
May
CF Area 1
13 April
27 April
May
Northwest
13 April
7 May
June
CF Area 2
11 May
31 May
June
Southeast
11 May
4 June
July*
CF Area 1
8 June
29 June
July
Northwest
8 June
2 July
Aug
CF Area 2
6 July
20 July
Aug*
Southeast
6 July
30 July
Sept
CF Area 1
10 July
3 Sept
Sept
Northwest
10 July
3 Sept
Oct
CF Area 2
7 Sept
28 Sept
Oct
Southeast
7 Sept
1 Oct
Nov
CF Area 1
5 Oct
26 Oct
Nov
Northwest
5 Oct
29 Oct
Dec
CF Area 2
2 Nov
30 Nov
Dec
Southeast
2 Nov
26 Nov
Cover
Cover
Area
Deadline
Delivery
28 May
June*
East
8 May
25 May
5 June
25 June
July
West
8 May
22 June
South
3 July
23 July
Aug*
East
3 July
2 Aug
Sept
North
3 July
3 Sept
Sept
West
3 July
7 Sept
Oct
South
11 Sept
1 Oct
Oct*
East
11 Sept
4 Oct
Nov
North
9 Oct
29 Oct
Nov
West
11 Sept
1 Nov
Dec
South
6 Nov
26 Nov
Dec*
East
6 Nov
29 Nov
Cover
Area
Deadline
Delivery
May
North
10 April
30 April
June
South
8 May
July
North
Aug*
Cover
Area
Deadline
Delivery
May
Central
17 April
27 April
June
Totton or Bitterne
11 May
4 June
July
Central
15 June
29 June
Aug
Totton or Bitterne
6 July
30 July
Sept
Central
17 Aug
6 Sept
Oct
Totton or Bitterne
14 Sept
8 Oct
Nov
Central
5 Oct
26 Oct
Dec
Totton or Bitterne
2 Nov
26 Nov
NOTES Deadline quoted is the date for artwork to be submitted for guaranteed inclusion. However, it is worth calling 023 80266 388 to see if it can still be included. Each delivery is allocated five days to be completed. Deliveries by Royal Mail start on a Monday. Deliveries by foot distribution start on Thursday or Friday. * denotes a combined print run with the following month and staggered delivery. WHERE TO SEND ARTWORK Discover Southampton melanie@discovermagazines.co.uk 023 80266 388 All other Discover publications tania@discovermagazines.co.uk 023 8027 6361 01489 660023 FORMAT REQUIRED: PDF or JPG (min 300dpi)
Multi Title Bookings SHORT TERM BOOKINGS OF 3 TITLES OR MORE
On 1/4 page advert and larger Apply the Regulars Rate Free Artwork service
MEDIUM TERM BOOKING OF 3 OR MORE TITLES
On 1/4 page advert and larger Apply the Regulars Rate Free Artwork service included Free Editorial Up to 10,000 A5 double sided leaflets printed free of charge (qty depends on advert size, please ask for details)
Discover Southampton is one title and its rate card already shows the discounted rates for bookings of more than one edition
REGULARS RATE and Multi Titles Bookings Applies to 8th page adverts and larger
Combining Two Titles
5% discount applied to booking total for six issues
Combining Three or More Titles
10% discount applied to booking total for six issues For 4 or 5 Titles ask for details of extra services provided
Terms & Conditions of Discount
Signed booking form must be received Invoices paid by monthly s/o or recurring debit card payment Discount amount will be credited to invoice relating to 6th issue and refund given if account shows no outstanding debt. Monthly amount thereafter will be invoiced at the discounted rate
Booking Procedure Short / Medium
A verbal order or one placed by email is confirmed by an invoice emailed to you for the booking in full. The first issue of that order must be paid for before going to print. Each invoice must be settled prior to forthcoming print deadline. Advert design is charged at the following rates: Advert Design + vat 1/8
£5
1/4
£10
1/2 page
£15 £25
Regulars Rate
A verbal order or one placed by email is confirmed with an electronic booking form to be signed online. An invoice for the first issue is emailed to you and due for settlement before printing. Subsequent adverts will be invoiced and emailed to you on first day of each month until cancellation. These invoices are settled either by monthly standing order or an automatically recurring debit/credit card payment.
Booking Line: 023 8026 6388