(Disclaimer) This is not an official survey by San Miguel Corporation The use of any of the information found in this material for any purposes without the consent of the author is strictly prohibited.
Ano? Laban Ka? A Study on How the Red Horse Muziklaban promotes the Red Horse Beer to the Rock Audience
SURVEY RESULTS!!
Bago magsimula‌ Legal age? Rock fan? O Curious lang? Umiinom o hindi? Gustong uminom? Kailangan mong uminom! ORGY! (by Drew’s Katips)
Bakets??
Rock and roll! Inspired ng pelikulang School of Rock. Frustrated rocker ako.
*Ang totoo nyan wala ako noong maisubmit na matino-tinong tisis‌ hehehe. JOKE!
Naniniwalang Haligi ng lipunan ang rock music kaya bumebenta ang mga apparels, commodities lalo na ang Red Horse
Ano laban ka? A Study on How the Red Horse Muziklaban Concert Promotes Red Horse Beer to the Rock Audience.
Participants are Filipinos of legal age, 18 to 30 years of age and drinkers of the Red Horse Beer brand. Only 101 participants of 114 were applied in this survey.
I would to take this opportunity to
Thank
you Thank you so much!
Whoever you are that is reading the results of my hard work right now
Most especially to my UP Asterisk family, to my friends, to my relatives, to the long lost Letran people, to everyone especially to my “thesis partner” Kay Raynera. To adviser Ms. Theresa Jazmines … To my Idol band EVEN, especially to Dyanne and Coco. Kita-kits sa mga gigs niyo! Woohoo! To FUSEBOXX, especially to Abby and Eric KEEP ON ROCKIN!! Ano laban ka? A Study on How the Red Horse Muziklaban Concert Promotes Red Horse Beer to the Rock Audience.
Consumer Profile
When and where did you find out about Red Horse Beer? Thirty-nine participants or 32.2% found out about Red Horse through interactions with friends. Others (24 participants or 19.8%) found out about the drink from television, radio, and print commercials or media.
Also at 24 tallies or 19.8% of the participants thought that they found out about Red Horse during their school days.
Specifically, 18 or 14.9.8% of the participants found Red Horse inside bars, restaurants or at a nearby convenience store while 13 or 10.7% found out about Red Horse from their parents and relatives at home. Ano laban ka? A Study on How the Red Horse Muziklaban Concert Promotes Red Horse Beer to the Rock Audience.
What/who encouraged you to drink the said beer? Surprisingly, 76 participants or 69.1% stated that their friends were the ones that influenced them the most to drink Red Horse Beer. Fourteen participants or 12.7% influenced themselves to drink the said beer while mere 4.5% or 5 participants were influenced by their relatives.
Others such as curiosity, availability and taste were the reasons for 15 participants or 13.6%.
Ano laban ka? A Study on How the Red Horse Muziklaban Concert Promotes Red Horse Beer to the Rock Audience.
How long have you been drinking Red Horse Beer? In this, almost at the same level at 38 (38.4%) and 39 (39.4%) have been drinking the said beer brand for up to 5 years and up to 10 years respectively. Four participants they have been drinking for more than 10 years. Others answered in an indefinitely (18 participants or 18.9%) that could connote they have been drinking for more than the years tallied. Fifty percent of the indefinite answers told that the participants have been drinking since high school. Ano laban ka? A Study on How the Red Horse Muziklaban Concert Promotes Red Horse Beer to the Rock Audience.
Do you drink other beers or liquors? Almost every valid participant or 99% agreed they drink other types of spirits. One participant drinks Red Horse Beer exclusively.
Ano laban ka? A Study on How the Red Horse Muziklaban Concert Promotes Red Horse Beer to the Rock Audience.
Break muna!! RHB/RHM commercials noon at ngayon Search lang sa Youtube marami yan!!
Ano laban ka? A Study on How the Red Horse Muziklaban Concert Promotes Red Horse Beer to the Rock Audience.
Drink Preference Stats
Ano laban ka? A Study on How the Red Horse Muziklaban Concert Promotes Red Horse Beer to the Rock Audience.
How often do you drink? People who occasionally drink beers and liquors tallied 36 or 35.6%. Those who drink more than once a month scored 22.8%.
Others (both tallied 10.9%) drink once a week and once a month while 17 or 16.8% admitted they drink more than once weekly. Three percent are regular drinkers which are considered indefinite by nature.
Ano laban ka? A Study on How the Red Horse Muziklaban Concert Promotes Red Horse Beer to the Rock Audience.
How often do you drink Red Horse? In this part, 45.5% or 46 of the participants drink Red Horse on an occasional/rare basis while only 10.9% or 11 participants drink Red Horse regularly during their drinking sessions. Ten participants or 9.9% drink at least once while 7 or 6.9% drink more than once per week.
Some participants (20 or 19.8%) drink only once a month while 7 or 6.9% drink more than one a month.
Ano laban ka? A Study on How the Red Horse Muziklaban Concert Promotes Red Horse Beer to the Rock Audience.
Red Horse Taste or Price? While there were other reasons for drinking Red Horse Beer, 37 respondents or 36.6% think that it’s the taste that counts compared to price, which had 17 respondents or 16.8% agreeing.
Twenty-four respondents (23.8%) thought that both price and taste matter. Among the other reasons for drinking Red Horse Beer, 24 or 23.8% thought that their reason for drinking the beer is because of its alcohol
content and effect.
Notably, availability (11 respondents or 10.9%) and socializing with friends (10 respondents or 9.9%) came up as reasons for drinking Red Horse Beer. Ano laban ka? A Study on How the Red Horse Muziklaban Concert Promotes Red Horse Beer to the Rock Audience.
Top five reasons for drinking Red Horse Beer Affordability tied with Alcohol Content/Kick/Effect 2nd Taste 3rd Friends/Socialization 4th Availability 5th Ads/Marketing/Packaging
Ano laban ka? A Study on How the Red Horse Muziklaban Concert Promotes Red Horse Beer to the Rock Audience.
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Part 2 of results… NEXT TIME