(Disclaimer) This is not an official survey by San Miguel Corporation The use of any of the information found in this material for any purposes without the consent of the author is strictly prohibited.
Ano? Laban Ka? A Study on How the Red Horse Muziklaban promotes the Red Horse Beer to the Rock Audience
SURVEY RESULTS!!
Red Horse Muziklaban, Red Horse Beer, and Rock
Ano laban ka? A Study on How the Red Horse Muziklaban Concert Promotes Red Horse Beer to the Rock Audience.
Do you think music and drinking go together? Why? Eighty-one participants (80.2%) agreed that music and drinking go together mainly because it creates a good atmosphere for socializing.
Ano laban ka? A Study on How the Red Horse Muziklaban Concert Promotes Red Horse Beer to the Rock Audience.
Do you think that rock music and Red Horse Beer go together? Why? Almost 他 (72 participants or 71.3%) of those surveyed agreed that rock music and Red Horse beer go well together mainly because of the strong image of rock and the said beer brand. Others said that they wanted to experience wholly the music and with the said beer brand and felt that rock music was appropriate while drinking.
Ano laban ka? A Study on How the Red Horse Muziklaban Concert Promotes Red Horse Beer to the Rock Audience.
Do you consider yourself a rakista? What type of music audience would you consider yourself? Almost 他 of the participants (75 or 74.3%) denied themselves of being a rakista although some (16 participants or 15.8%) like to listen to rock. Some (21 participants or 20.8%) prefer other types of music while others (17 participants or 16.8%) listen to other genres instead.
Ano laban ka? A Study on How the Red Horse Muziklaban Concert Promotes Red Horse Beer to the Rock Audience.
Do you think
Red Horse Beer defines a rakista Most of the participants (78 or 77.2%) think that Red Horse Beer does not define a rakista mainly because they think that the beer brand caters to other fans as well. Some think that it is the sole
passion for rock music and lifestyle that defines a rakista. Some (18 participants or 17.8%) agreed that Red Horse Beer defines a rakista because of aggressive marketing. Others think so because they, and other rockstars and rakistas, prefer the brand. Ano laban ka? A Study on How the Red Horse Muziklaban Concert Promotes Red Horse Beer to the Rock Audience.
Did your personal preference for beer change when you heard about the Red Horse Muziklaban? Ninety-four of the participants (93.1%) thought that the Muziklaban did not change their preference for beer or for liquor in general. Most of them do not see the relationship of beer preference to the Muziklaban. Some also see the Muziklaban as a marketing strategy. Others (7.9% or 8 participants) thought that their impression of the beer changed for the better.
Ano laban ka? A Study on How the Red Horse Muziklaban Concert Promotes Red Horse Beer to the Rock Audience.
Do you find Red Horse Muziklaban helpful in your recall of the Red Horse Beer brand? Why? Seventy-one or 70.3% believe that the Red Horse Muziklaban was helpful to the recall of the Red Horse Beer brand while 27 participants or 26.7% believe it did not. Among those who answered yes, 46 or 45.5% thought that Muziklaban is an effective campaign to promote the beer brand. . Because the Muziklaban has the tag “Red Horse� to it, most of the participants thought about the beer right away. A few think that Muziklaban is very successful to the point that Red Horse would definitely be related to it and because of some rock music and bands participants Ano laban ka? A Study on How the Red Horse Muziklaban Concert Promotes Red Horse Beer to the Rock Audience.
Did you find the said event helpful in patronizing Red Horse Beer? Why? How about in patronizing rock music? Thirty-one participants (30.7%) agreed that that the Muziklaban helps people patronize the Red Horse Beer more. Sixteen (15.8%) thought that the event promotes patronization of the beer more compared to thirteen participants (12.9%) saying that it helps patronize rock music. Some participants (15 or 14.9%) did not give any reason for saying no to this part of the questionnaire. Only 8 (7.9%) gave their reason for disagreeing, half of it says that it is more on the music, and the others for reasons such as it might suggest violence, and that it is more of a marketing strategy. Ano laban ka? A Study on How the Red Horse Muziklaban Concert Promotes Red Horse Beer to the Rock Audience.
Do you think that Red Horse Muziklaban promoted Red Horse Beer well to the rock audience? How about on the other types of audiences? Eighty-six participants (85.1%) think that the Muziklaban successfully promoted the Red Horse Beer to the rock audience mainly because of good marketing strategy and endorsements of rockstars. Only 7 (6.9%) agreed that it promoted well to the other types of audiences mainly because it was limited to rock. Although successful, 31 participants or 30.7% thought that the event did not do well so much of promoting Red Horse beer to the other types of audiences. Ano laban ka? A Study on How the Red Horse Muziklaban Concert Promotes Red Horse Beer to the Rock Audience.
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