#Hey Girl Direction & Design book 40 pages
FAS6041 Leticia Curteis-Lateo
Concept Overview
Tribe
Silhouette Development
Colours
Print Development
ABCDEFGHIJKLMNO abcdef123 Slopes regular
When to use: Slopes is the primary font used for the Hey Girl logo and iconic statement. The font is used in various point sizes also used in lower and higher case.
ABCDEFGHIJKLMNO abcdef123 Krungthep regular
When to use: Krungthep is used for various titles and important statements within the brand book. It is also used as text in some of hey Girl’s print. The font is used in various point sizes also used in lower and higher case.
ABCDEFGHIJKLMNO abcdef123 Chalkduster regular
When to use: Chalkduster is used on various titles on some pages within the brand book regarding annotation to collages. The font is used in various point sizes also used in lower and higher case.
ABCDEFGHIJKLMNO abcdef123 Courier New regular
When to use: Courier new is the primary font for the brand book and any text on Hey Girl’s website. The font is used in various point sizes also used in lower and higher case.
Fonts
Accessories Cross body & Shoulder bags
Intial Designs
Design Development
Final Designs
Collection A/W 18
Hey Veronica Teal cropped puffer jacket with Hey Girl’s print with a classic grey cropped tee. Featuring high waist elastic band trousers with vertical stripes on the left leg.
Hey Sinead Oversized panel sweater with print and ribbed cuffs layered over an oversized roll neck top. Matched with high waist wide leg culottes with one side pocket.
Hey Jade High neck sports jacket with upper panel filled with print featuring a front pocket, with a classic long sleeve top, paired with a layered midi skirt.
Hey Harisha High neck with over exaggerated long striped sleeved crop top, featuring high waist slit patterned wide leg trousers.
Hey Chloe Classic plain pink tee layered over the top of a high neck exaggerated long sleeved top. With a high waist diagonal panelled velvet skirt featuring front pockets.
Hey Saffron High neck panelled sports jacket featuring Hey Girls’ signature print with cuffed sleeves matched and a zip fastening paired with high waist flared trousers.
Hey Zara A classic plain horizontal striped tee, layered with a full pin stripe print jacket featuring a left front pocket and button fastening. Paired with elastic waist band slim fit sweatpants with tapered elastic cuffs at the ankle, with a side strip of pink to the left.
Hey Luna High neck oversized puffer coat panelled with colour and print, over the top of a long sleeve top with a panelled hemline. Shown with mid waist velvet tapered trousers, featuring a left side pocket and elastic cuffs at the ankle, with a side strip of pink.
Manifesto You are unique. Our mission is to inspire women all over the world to embrace who they are, regardless of any flaws or insecurities.
The most important thing in life is learning to be yourself as in everyday life we can face obstacles that will bring us down, but we are resilient. Girls are strong. We believe girls can do anything and be anything.
We want to spread the love all over social media too bring each other up. People can say what they like however we must always remember that self-love is more significant, than what anyone else thinks. Hey Girl, creates an atmosphere that we want, an atmosphere that embraces all. To survive, thrive and succeed girls must stick together. Our flaws and differences make us who we are and we should never want to change that.
Be you for you. Just be you.
Alternative logo development
Online Packaging
Cardboard boxes
In store packaging Tote bags
Paper bags
Primary Questionnaires
Swing tag development
Swing tags Backs
Fronts
Clothing labels
Cosmetic bags
Alternative phone case devleopment
Phone cases
Topshop website
Hey Girl website
Social media
dia
Huda SALAH Huda Salah is the new face of Hey Girl, she inspires the tribe to be themselves. As her personality is bubbly and full of sass.
Hey Girls’ IT Girl
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