#Hey Girl
Contents
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Manifesto Concept Tribe Fonts & Colours Logos Packaging Online Packaging Swing Tags
4-5 6-7 8-9 10-11 12-13 14-15 16-17 18-19
The cover: Huda Salah
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Press Release Product Placement The Launch Store Layout Media Campaigns Brand Products Website Social Medias
28 29 30-31 32-33 34-35 36-37 40-41 42-43
A/W 18 Collection Individual Looks Technical Drawings Bibliography
44-45 46-53 46-53 54-55
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You are unique. Our mission is to inspire women all over the world to embrace who they are, regardless of any flaws or insecurities.
The most important thing in life is learning to be yourself as in everyday life we can face obstacles that will bring us down, but we are resilient. Girls are strong. We believe girls can do anything and be anything.
We want to spread the love all over social media too bring each other up. People can say what they like however we must always remember that self-love is more significant, than what anyone else thinks. Hey Girl, creates an atmosphere that we want, an atmosphere that embraces all. To survive, thrive and succeed girls must stick together. Our flaws and differences make us who we are and we should never want to change that.
Be you for you. Just be you.
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Manifesto
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The trend is focused on this generation being online 24/7 constantly consuming everything on the internet, as the future is online and always advancing. Social media is constantly empowering women and it should be embraced. Promoting and spreading positivity should be encouraged considering everyone is always exposed to things online. Therefore, the concept is spreading self-confidence and allowing women to be the best version of themselves online and in person, regardless of what anyone thinks.
'Social media has revolutionised the way in which people communicate and share information.' Ayres, S. 2012
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Trend Concept
Hey Girl, is for all girls expressing that everyone should embrace what they have and to continuously spread positivity. The customer is predominately 1826 years old, she is interested in fashion and defiantly always on social media. She follows an assortment of inspiring women that will only bring her up in everyday life. The brand pieces are to spice up an outfit for a quirky, fun loving female with a little bit of sass.
#YouAreUnique
Tribe 8
ABCDEFGHIJKLMNO abcdef123 Slopes regular
When to use:
Slopes is the primary font used for the Hey Girl logo and i font is used in various point sizes also used in lower and
ABCDEFGHIJKLMNO abcdef123 Krungthep regular When to use:
Krungthep is used for various titles and important statemen book. It is also used as text in some of hey Girl’s print. various point sizes also used in lower and higher case.
ABCDEFGHIJKLMNO abcdef123 Chalkduster regular When to use:
Chalkduster is used on various titles on some pages within ing annotation to collages. The font is used in various poi lower and higher case.
ABCDEFGHIJKLMNO abcdef123 Courier New regular When to use:
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Courier new is the primary font for the brand book and any website. The font is used in various point sizes also used case.
iconic statement. The higher case.
Fonts & Colours
nts within the brand The font is used in
the brand book regardint sizes also used in
text on Hey Girl’s in lower and higher
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Logos
Secondary logos In order for the Hey Girl logo to be legible it was to be clean and enjoined hand writing with nothing busy in the back ground. The primary logo shortened to just a H and a G put into the signature hexagon with the hashtag. The hashtag was developed from the concept of this generation being online 24/7. After developing a painted print, the same pattern is to be used within the secondary alone or with the Hey Girl text, similarly with the hashtag.
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Packaging
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In store concession Bags
Tote Bags The packaging won’t include any plastic as there is already enough filling up the oceans as it is. In order to be as environmentally friendly as possible the bags will be made out of paper and taking it one step further, the brand will sell reusable tote bags. This will be something Hey Girl heavily promotes and if someone reuses the tote by bringing it into store, customers will be able to receive 5% off their purchase. Encouraging customers to reuse and be rewarded by doing so.
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Online Packaging
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As the brand will be online, the delivery packaging will also be made out of cardboard. The customer loves beautiful things and Hey Girl recognises that packaging is just as important. Therefore, it will display the Hey Girl signature print and come in a pretty pink or teal box.
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Swi Tag
ng s
The swing tags will be made out of recycled cardboard with rope ties, overall projecting an edgy feel whilst being environmentally friendly. They will consist of two pieces showing the logo, print and key colours of the brand. On the back of the swing tag will be the barcode, size and price of the garment. The garment label will just be made out of cotton displaying the relevant information, such as size and where the garment was manufactured. Not just that but every label will include ‘Be You’ to empower the consumer of the garment and allow them to always think that when they wear the garment.
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Huda Salah
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Photographer Jai Ceesay
Introducing Huda Salah the new ‘It’ girl, she is an inspiration for the face of Hey Girl. Her personality is bubbly and she is full of sass.
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How old are you? I’m 25.
Where are you from?
I was born in Iraq Mosul and grew up in Duhok which is in Kurdistan, but now I’m living in Birmingham.
What is your favourite milkshake?
Defiantly Oreo and whipped cream is so good.
What are some of your favourite fashion brands?
High-street wise Topshop, Zara and I love Adidas for trainers. I do also love Gucci and it’s so on trend right now, it’s just a little out of my budget.
What would you say your style reflects?
A whole lot of Topshop of course! It’s whatever I see and love, I’ll generally buy. I also go for what I feel good in combined with a piece that has something different to it. Some people comment on my Instagram saying it’s a bit street style or chic depending what mood I’m in.
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What does girl empowerment mean to you?
Girl empowerment to me, I believe gender equality especially being from a country who have always put men first, I show this by working hard in whatever I do. Whether it is studying or when it comes to my job, I always bring 100%. I believe if you deliver your best, you cannot be replaced. I always follow my dreams and do what is best for me and not care about what anybody else thinks. Being comfortable and happy with who you are as a person inside and out.
Who do you find empowering?
My style icon hmm.. someone I love the style of is Kendall Jenner, Vanessa Hudgens and Oliva Culpo. I find Angelina Jolie very empowering, I just love who she is as a person and her charity work. I would love to have a heart like hers and oh of course she’s so stunning!
‘Being comfortable and happy with who you are as a person inside and out.’
@Hudasala
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EmbraceYourFlaws
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London June 2018 release
Hey Girl is releasing their new brand in 2018, along with their A/W 18 collection Hey Girl is storming the streets with their new vision that everyone is unique and should embrace what they have. The brand values women for who they are and appreciates all the insecurities they may have; however, we should be confident and join together to create strength. The target market Hey Girl is aiming at is all girls that are quirky, fun and inspiring around 18-26 years. The price point is high end high-street, therefore being affordable for the majority of women at this age that may not have high disposable incomes. The collection is exciting, filled with Hey Girls’ signature prints, in order for the garments to be unique from any other high street stores. They are to inspire women to be themselves whilst wearing them and to encourage any confidence within them. The collection was inspired by empowering women on social media and as this generation is constantly online, the brand only wants to expose them to a positive side of the internet. Contact: Hey Girl Hey Girl Uk House 07154 765238 HeyGirl@enquiries.co.uk www.heygirl.com/uk
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Press Release
As well as a huge range of people and inspiring women that will be invited to the launch, in order to get our brand out to our target market, well know bloggers will have to talk about it. Bloggers such as she wears fashion, fashion slave, Chloe Miles, Charlotte Hole will all be invited to the launch and gifted items to post all about. Hey Girl chose these bloggers because they are all unique and truly themselves online which is what the brand is really passionate about encouraging.
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The Lau The branding will be launching in Topshop on Oxford street as a concession as that is the flagship store. This will take place on the 7th of September to showcase Hey Girls’ A/W 18 collection, allowing girls to get their sass on for the new season, only spreading positive sensations. This will be the first look into the ‘Hey Girl’ brand and then it will be progressively moved into other Topshop stores. The launch party will be held in Oxford streets Topshop as the space is vast and guests will be able to see the layout and atmosphere of Hey Girls’ brand. The guest list will be anyone from empowering women, to all types of bloggers and inspirational people that will show off the brand in order to promote that everyone should be themselves. The invite will consist of a helium balloon and Hey Girls’ very own lip balm, inviting them to the sassiest event to kick off the year. There will be a photo booth, candy floss maker, DJ, gift bags and so much more as well as the first look in person at the collection.
nch
Store L32 a y o u t
All girls that have limited disposable incomes or even girls that don’t shop in Topshop, as the brand grows it will eventually have its own stores. For now, the brand will be within Topshop as a concession, therefore it will just have the space of a wall to feature the label. In order for the brand to stand out and look separate to Topshop colours such as pink, black and the signature prints will be used to create an empowering atmosphere whilst promoting #BeUnique. The shopping experience should be fun, encouraging as well as have a luxury feel with products at affordable prices.
M Ca
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edia ampaign #BEYOU
As the world, especially online has so many unrealistic expectations, Hey Girl wants to keep it real and embrace that everyone is different and has imperfections. The launch of the brand wants to make a positive impact having empowering campaigns to embrace all races, body sizes, insecurities etc. The brand signature statement is ‘be you’ as that summarises the brands ethos to a T. The campaign should stand out as it can relate to so many females out there whilst Hey Girl wants it to be the sassiest campaign yet.
Hey Girl Products
Phone cases
Hairspray
Cosmetic Bags
Hey Girl, as most highstreet stores will have various products as part of the collection, that will be promoted as gifts or add on purchases near the tills. When consumers use the phone cases on their phones, this can be used as promotion allowing people to hear about the brand through word of mouth. Hey Girl, will also sell a volumising hair spray and cosmetic bags for makeup etc. presenting the brands personality.
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You are Unique
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The brand will also be available to purchase from on their website @ www.heygirl.com/uk which will also launch on the 7th of September at 8pm. Not only that but hey Girl will also be available to purchase from on Topshop’s website. However, the website will be live from the 1st of September, featuring some sneak peaks of the products and introducing one of Hey Girls’ ‘IT’ girls. As the new generation is all about being online 24/7 Hey Girl really promotes and encourages online shopping as well as following them on all social medias.
#HeyGirl
Collection will drop 7th September 2018 Online 40
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Socia Media HeyGirl
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Insta stories Behind the scenes
The #BEYOU is heavily promoted in order to empower all women and inspire them to embrace their flaws and to be themselves as that is all anyone should ever be. Hey Girl wants to reach out to a wide audience of diverse girls, the hashtag is the quickest and fastest way to promote anything presently and uplift people on social media platforms. This will also allow the brand to see images of people wearing or using their products, and consumers to reach and energize other girls that wear the brand.
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#HeyGirl
Hey Veronica Teal cropped puffer jacket with Hey Girl’s print with a classic grey cropped tee. Featuring high waist elastic band trousers with vertical stripes on the left leg.
Puffer £65 Tee £9 Trousers £42
#HeyGirl
Hey Sinead Oversized panel sweater with print and ribbed cuffs layered over an oversized roll neck top. Matched with high waist wide leg culottes with one side pocket.
Top £29 Sweater £54 Trousers £48
#HeyGirl
Hey Jade High neck sports jacket with upper panel filled with print featuring a front pocket, with a classic long sleeve top, paired with a layered midi skirt.
Top £12 Sports Jacket £52 Skirt £32
#HeyGirl
Hey Harisha High neck with over exaggerated long striped sleeved crop top, featuring high waist slit patterned wide leg trousers.
Top ÂŁ32 Trousers ÂŁ38
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#HeyGirl
Hey Chloe Classic plain pink tee layered over the top of a high neck exaggerated long sleeved top. With a high waist diagonal panelled velvet skirt featuring front pockets.
Top £14 Tee £10 Skirt £48
#HeyGirl
Hey Saffron High neck panelled sports jacket featuring Hey Girls’ signature print with cuffed sleeves matched and a zip fastening paired with high waist flared trousers.
Sports jacket £56 Trousers £34
#HeyGirl
Hey Zara A classic plain horizontal striped tee, layered with a full pin stripe print jacket featuring a left front pocket and button fastening. Paired with elastic waist band slim fit sweatpants with tapered elastic cuffs at the ankle, with a side strip of pink to the left.
Tee £12 Blazer £42 Sweatpants £34
#HeyGirl
Hey Luna High neck oversized puffer coat panelled with colour and print, over the top of a long sleeve top with a panelled hemline. Shown with mid waist velvet tapered trousers, featuring a left side pocket and elastic cuffs at the ankle, with a side strip of pink.
Puffer Coat £80 Top £26 Trousers £28
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Embrace Individuality