Patricia Valenzuela A content/copywriter and creative hybrid. +63908 899 4179 tishvalenzuela@gmail.com
Patricia Valenzuela Tish is a twenty-something cum laude graduate from UP Diliman Fine Arts with a major in Visual Communication. Being well versed in both art and copy allows her to work freely within the creative process, fine-tuning ideas from start to finish. Being the creative head for a number of projects, she knows how to listen and when to get to work. She also thrives in the flexible nature of the industry, working with both start ups and established brands across multiple social platforms over the course of her career. She believes that intelligent, compelling and imaginative storytelling can change the world, but knows it’ll take some well placed effort, commitment and a capable team to do so. She hopes to find a place in your team, crafting and executing ideas that sell, drive positive change and create an impact in people’s lives.
Selected works 11-17
My Monster Dream www.monstersuniversity.com
For copywriting class, I wrote, art directed and pitched an alternative campaign for the movie, Monsters University. The film told the story of how Mike & Sulley started out, before eventually becoming the CEOs of Monsters Inc. This campaign celebrated that journey with the message, ‘every dream begins somewhere’. By giving ‘dreamers’ a platform to share, interact and support each other’s goals, My Monster Dream and its message uses crowd sourcing to propel hopefuls into making their dreams into reality.
Microsite for uploading dreams and goals
My Monster Dream The guerilla ads feature icons that will lead to the microsite and app which allow people to upload, support and browse through people’s dreams. Rewards will be given with each goal ticked, such as MU trailers and tickets.
Oprah, Mick Jagger, Steve Jobs, Manny Pacquaio and JK Rowling, monsterfied
Gotta Have Juicy Fruit The objective for this campaign was to revamp an existing brand by giving a new spin on its current platform. Based on market research, 3 out of 5 people chew gum to kill time. From that prompt the big idea was formed- to make Juicy Fruit own boring or idle time.
Situated in places people frequently wait and stay idle. The ads will come in sets of two: “Tired of Waiting?”, followed by Juicy Fruit.
The creative strategy was then to convince idle consumers and mint gum chewers that Juicy Fruit is the best way to kill time, because it gives an enjoyable, sweet and tasteful experience. Working with the existing tagline, “Gotta Have Juicy Fruit”,the idea was revamped such that in every moment someone’s bored or waiting, they’ll think of Juicy Fruit.
Gotta Have Juicy Fruit The #JuicyGossip has spread. Hover over a pin point
The #JuicyGossip has spread.
Trending #JuicyGossip:
Hover over a pin point
JobieSabs/ Davao “It was a quiet day... Me and my girlfriend were busy on our laptops. Out of no where, she attacked...” March 15, 2014
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ElloCutie12/ Tagaytay “During school, I had the best surprise. I was bored, when I decided to chew some #JuicyFruit gum...”
Makati, Philippines
Shared by: Loco890
To create buzz, objects will be ‘stuck’ with Juicy Fruit gum in places people are known to wait for long periods of time, such as traffic-filled streets and queing stations in malls. These objects will engage and prompt people to come up with a story on how they ended up there by sharing the #JuicyGossip.
“My friends and I went on a drive. We were stuck in traffic when all of a sudden a truckfull of #JuicyFruit gum
Feb 20, 2014
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swerved out of control in front of us. The trunk’s doors were open, leaving a trail of sweet #JuicyFruit gum behind us. Suddenly I realized, my tires were covered in it! I tested out it’s
PandaFu/ Caloocan “I was waiting for the bathroom to be vacant. I could hear the ticking of the clock, when I slipped and fell...”
sticky spider-like powers, driving effortlesly on walls, until finally we reached the mall. @MadLucy78 suddenly thought, ”Since parking’s full, why don’t we park INSIDE the mall?”
Spread the #JuicyGossip
Situated in places people frequently wait and stay idle. The ads will come in sets of two: “Tired of Waiting?”, followed by Juicy Fruit.
Fan-made stories may be viewed at the Juicy Fruit microsite, where everyone may read, share and like trending #JuicyGossip from all over the world.
L’Oreal Brandstorm Last 2014, I was part of a of a 3-man team that participated in an international marketing competition called L’Oreal’s Brandstorm. We had been tasked to create and market a product of our creation, as well as to ideate and execute a supporting campaign for its launch. Based on market research, male skincare was the most profitable, and we were inspired by the masculine appeal of body armour. This prompted us to create a product line called “Second Skin” with the tagline, “The best protection, in your own skin”- A product line that promises to “Maintain, Protect and Repair”.
L’Oreal Brandstorm To engage the users on social media and to encourage men to pay attention to their skin, a “doctor” personality will be introduced, educating the market on the benefits of Kiehl’s products. Emoticons, shop guides and pop up stores will also drive people to engage with the brand and visit the store. Based on Kiehl’s love of giving back and to culiminate the campaign a portion of the profits will be given to a charity of their choice. There will also be a microsite where people can look through certain advocacies that promises to “Maintain, Protect & Repair The World”, as the products promises to do so for your skin.
Relax, Enjoy, Discover To refresh DOT’s current campaign handle, “It’s More Fun in the Philippines”, a team and I conceptualized a campaign extension concept. The new campaign handle targets the three general facets of travelling. “Relax, Enjoy and Discover” the Philippines. The campaign aims to appeal to a variety of tourists and wanderlusts, showing them that “It’s More Fun in the Philippines” for a multitude of reasons.
Relax, Enjoy, Discover Materials like eco bags and customizable maps will be available to accomodate a variety of travellers and to encourage multiple trips around the Philippines.
ziplining, bohol
To echo the many ways to travel around the Philippines, the mascots may also be used across the different modes of transportation.
The Penthouse
Writing Samples
Do something crazy but not really- get a tattoo! A temp that is. Put on, wash off and express yourself with The Skin City Temporary Tattoo’s selection of temporary stick-on skin tats. Get tagged at The Penthouse outlets.
Still not over Train to Busan? Our favorite flick had two things: zombies and a beautiful cast. Look like the latter with a generous offering of Korea’s best skincare products, only from PIBU!
#BFxThePenthouse #UPTCxThePenthouse #TPH2016
#BfxThePenthouse #TPH2016
DVF Dairy Farm
See what #simplygoodmilk can do for your body! DVF carabao milk is naturally enriched with calcium, not to mention vitamins and minerals for those days you just need a delicious boost of health.
Writing Samples
How much fresh milk is actually in your milk? If you look closely at the ingredients section of popular food items, there’s a mix of different chemicals. DVF has no secrets as it contains 100% fresh from the farm, #simplygoodmilk
Bigg’s Diner
Last but not the least the #NextBiggsThing is our tower burger! Burger na, tower pa! 3 delectable patties, cheese and all the toppings you can dream of, this burger is a mouthful of magic just waiting to happen. Try niyo na!
Writing Samples
Introducing the #NextBiggsThing. So big, it wouldn’t fit this ad.
LG Electronics
That moment in life when you peel off the plastic on your new #LG #G5 phone.
Writing Samples
Test your travel-junkie knowledge by guessing where this instagram-worthy shot was taken! Comment your answer below and get a chance to win the new LG G5! #TravelwithLG #LGGuessWhere
Who needs expensive spa packages when you have all the essential and natural ingredients for a great spa day right in your kitchen cabinet? With Athena milk and a couple of other ingredients, you can create a luxurious spa experience that can beautify, relax and improve your body naturally. Interestingly, our skin is also capable of absorbing the vitamins and nutrients when a supplement is applied. Since Athena Milk is fortified with Beautriton benefits such as vitamin A and E, it’s a great and convenient way to nourish your skin, inside and out! For the body, using Athena in milk soaks also helps you relax through aromatherapy and may moisturize your skin. To guide you through this homemade, spa experience, here are easy to follow ways to improve your skin with milk.
Athena
Writing Samples
1) Take a milk soak Start off by closing the your bathtub’s drain. Run hot water and add 2 cups of Athena milk formula into your bath. If you feel like you want a more concentrated, aromatherapeutic solution, you may add more teaspoons of formula into your bath. When filling the bath, make sure you leave enough room so that when you get in, the milk doesn’t spill over. Rest in the milk for 15-20 minutes. If you do this every other day in a week, your skin will be brighter and more radiant. Always remember to wash yourself off after the bath to remove the milky residue. 2) Create a purifying mask Nothing feels better than a moisturizing and creamy facial for tired lines and eye bags. Mix a couple of tablespoons of mixed Athena milk with a tablespoon or two of honey, lemon juice and baking soda. Thanks to Athena’s antioxidants like vitamin E, this mask will have additional purifying power. Your skin needs them as much as your body does. Apply the mixture to your face or whatever area you want to moisturize and let it stiffen. This should take about 10 to 15 minutes. When you feel like the mask has been dried out, rinse it off with warm water. Your skin should feel smoothed and refreshed. 3) Create an exfoliating mask Consider exfoliating your face every week to get rid of that top layer of skin and expose a brand new you. It’s not common knowledge that milk can actually help you achieve softer, more radiant skin! Take 1 cup of Athena milk and 3 tablespoons of
oatmeal and apply it on your skin, gently rubbing it in. The oats provide the grittiness while Athena provides the nourishment. Allow it time to dry then rinse it off with warm water, scrubbing gently. A great tip is that since you’re using Athena milk, you may store this mixture in the refrigerator and use it again later on. 4) Use a cotton ball on dark patches Just as lemon juice is said to lighten skin, the lactic acid in Athena milk is said to work in a similar manner. If you have dark patches on your skin or face, use a cotton ball and soak it in milk and apply it to the affected/darkened area. Allow it to dry overnight and then wash it off in the morning to reveal a more radiant you. 5) Use it as toner If you’re not crazy about the idea of soaking your face in a layer of milk overnight, just use it as a toner. Apply milk to your face with a saturated cotton ball, leave it on for at least 15 minutes, and rinse well. With repeated use, it can bring out your skin’s natural glow. Some say that milk lightens the skin. While it may or may not keep this in mind if you choose to use milk to tone your skin. Overuse may have results you weren’t looking for. --- Try to do these beauty treatments regularly at least once a week for better results. Use these five budgetfriendly beauty tips with Athena, and you might just have softer, more supple skin in no time. This article provides general information and discussion about health and beauty subjects. Attempt these beauty treatments at your own discretion. The words and other content provided in this article, and in any linked materials, are not intended and should not be construed as medical or professional cosmetic advice. Unilab is not liable for any kind of damage or health concern brought about by the contents of this article.
Brands that I’ve worked with
Thank you Patricia Valenzuela +63908 899 4179 tishvalenzuela@gmail.com