MILL AWARDS Best Tissue Marketing Strategy Award:
Vajda Papir KFT Hungary Brand: Ooops! Best Marketing One-Liner: Whatever happens!
Vajda Papir KFT has developed ‘Ooops’ sanitary paper product line which are high quality and affordable for anyone. By using 3 key drivers a) Customer Brand Awareness; b) Customer Brand Attitude; c) Customer Perception Vajda Papir was able to gain brand awareness, importance in market and value share, by communicating the benefits of their products to their target audience, with consistent communication messages through the adaptation of integrated marketing communications. Besides the usual above-the-line as well as below-the-line marketing strategies, Vajda Papir targeted at their domestic consumers - primarily families with children - emphasizing on the need to clean up after childrens’ joyful and creative activities during play and dinner times when OOOPS! becomes indispensable. The company encourages its customers to showcase their own Ooops experience through social media and YouTube, sometimes with a small video. The main takeaway here is all about consumer-generated content, specifically targeted at collectively brand recognition. Ooops relied on YouTube and Facebook communication channels to approach customers and stimulated consumer engagement and involvement. Vajda Papir also searched for more insight by conducting surveys with their customers and used their feedback on social media platforms. These consumers are no longer just end-users located at the end of the value chain. Instead, they are fully taking part in the marketing. With such customer engagement, the interactivity, reach, speed and flexibility are enhanced and allows Vadja Papir to engage customers in collaborative co-creation processes.
MILL AWARDS Most Energy-Aware Mill Award:
LC Paper has been awarded as the Most Energy-Aware Mill in the Tissue Mills Awards 2017 as the company has been demonstrating strong tradition and track record of energy reductions since 1993. Most notably are the company’s energy initiatives in the past years:
2012:
Results: Energy savings in transport of 31%
LC Paper developed a new technology called OnePly, replacing 2 layers with a higher weight layer.
Conclusion: The manufacturing and transportation process has evolved from the standard consumption of 3,387 kWh / t of towel autocut paper to 1,237 kWh / t, a difference of 63% in energy consumption. The achieved energy efficiency has been realized in each energy level, using the knowledge of conventional technology, modifying first the process to later adapt the product.
Results: This led to 19% reduction in energy consumption
2014: Machine 2 was modified for the production of tissue paper OnePly, maintaining the pick-up, with two presses at 90 kN / m and 120 kN / m, a steel yankee with high conductivity, and a hood with the use of the gases of the second gas engine of the cogeneration plant. Results: An energy consumption of 1,100 kWh / t which meant an additional 35% saving.
2016: • A new converting machine was launched and used with OnePly technology which allows to obtain 8”autocut rolls with a length of 800 ft, weighing 1.7 kg, located in cartons of 6 rolls. Results: Savings of 45% in transport energy • A new Toilet paper OnePly has also been developed with high softness (79º TSA) and good absorption, containing 57 m of paper with a roll of 115 mm
Environmental Certificates obtained: 1. Ecolabel certification. 2. FSC; 3. PEFC; 4. ISO 14.001 Environmental certification; 5. ISO 50.001 Energy certification ; 6. ISO 14.067 Carbon footprint certification; 7. Voluntary agreement for the reduction of CO2 with the Spanish administration. How becoming more energy-efficient has made our company leaner and more productive? LC paper has chosen to produce niche products with different technology, lower emissions and better cost savings. The savings made allows LC Paper to export further and not suffer the pressure from local competition. The end product by the brand name of Dalia will also be well accepted in the US and Europe as markets are more sensitive to products with low emission.
Most Sustainable Exhibitor Award:
Rete Tissue Italy
This was a very tough selection for the ultimate winner as we have received many substantial and interesting submissions from our exhibitors. What stands out with Rete Tissue Italy are: ü A ll 14 exhibitors will be sharing services throughout the event for F&B, Transportation as well as energy consumption. ü A ll 14 exhibitors sent their logistics to the contractor to be consolidated and delivered directly to the exhibition ground to reduce on carbon footprint ü T he usage of LED Walls to replace printed graphics as well as lightings onsite. ü U sage of LED lights to further reduce the use of energy. ü U sage of equipment with rechargeable batteries ü S tand materials are reusable and recyclable wood modular.
ü Water based paints is used and no harmful materials are used in the stand. ü R eusing the exhibition carpet for packing purpose after show. ü U sage of QR Codes instead of printed materials to reduce waste. ü L ocal catering with local seasonal food chosen. ü T he company’s staff are fully trained on workplace safety ü T he contractor company hired is fully certified on workplace health and safety in-line with the building, exhibition and Italian laws. ü T he network members use FSC certified papers.