Tissue World Magazine
The leading news provider for the global tissue business
Tissue World magazine is the leading independent publication and online resource for the global tissue industry. Dedicated to keep tissue professionals up-to-date with the industry, Tissue World publishes essential information, analyses and opinions on breaking trends in business, technology, regional developments and sustainability. Distributed across print and digital media, Tissue World’s authoritative editorial content is accessed by over 50,000 industry professionals every year through: • Bi-monthly Magazine (Print & Digital) • Website • Mobile APP • Bi-weekly E-newsletter • Social media (LinkedIn/Twitter/Facebook) An Integrated Platform to Enhance Your Brand Visibility Your investment with Tissue World includes a comprehensive outreach to tissue professionals across all of the above-mentioned channels. Raise your profile and get noticed by being part of the leading global media for your industry!
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Tissue World Magazine Visibility The leading news provider for the global tissue business
WEBSITE MONTHLY USERS
3,082*
MAGAZINE SUBSCRIBERS
3,041
DIGITAL MAGAZINE READERS
9,285**
NEWSLETTER SUBSCRIBERS
4,009
MOBILE APP USERS
2,714***
LINKEDIN GROUP MEMBERS
1,851
TWITTER FOLLOWERS
1,015
*Average monthly users. TWM website recorded 40,562 users from July 2014 - August 2015 **Counted each time a user opened the digital publication from July 2014 - August 2015 *** Mobile App users from July 2014 - August 2015 Page 3 www.tissueworldmagazine.com
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TISSUE WORLD MAGAZINE - PRINT The bi-monthly Tissue World magazine is distributed to 3,041 tissue professionals.
Every issue of TWM features its popular departments: • Frontissues: The editor reviews the leading issues. • Marketissues: Expert analysis of market trends from industry leaders and innovators. • World News: Rounding up the latest developments across the world with our news and analysis of all the issues that matter. • Fisher International: An in-depth look into a region’s tissue capacity and production. • Euromonitor International: Analysis of a country’s tissue market trends and dynamics. • Operations Report: TWM visits the world’s key tissue mills to report on their latest developments. • Technical News: Equipment and process innovations from the suppliers. • Consumer Speak: What the industry needs to know – tissue product consumers speak to TW about what and why they buy, and how much they are prepared to pay. • Exitissues: Expert opinion on issues that count.
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TISSUE WORLD MAGAZINE - ONLINE With the steady increase in web page views annually, there can be no better way to promote your products and services to a targeted, industry specific audience through Tissue World online channels.
Tissue World’s online presence includes: • Tissue World Website Updated daily with industry breaking news, market analyses and opinions, the TWM website is the go-to place for all resources essential to the tissue industry. For the past 12 months, TWM website recorded a monthly average of over 3000 unique visitors. • Tissue World Bi-Weekly E-Newsletter Emailed every two weeks to over 4000 opt-in subscribers with an average open rate of 18% and click rate of 4.9%, the Tissue World newsletter delivers a summary of the most important industry news and topics for the convenience of the industry professionals. • Tissue World Magazine (PDF Online Version) The digital version of the Tissue World Magazine is published on Issuu. On average, each issue recorded 661 reads(counted each time a user opened the digital publication) from July 2014 - August 2015. • Tissue World Magazine Mobile App A free to download APP available on Apple App store and Google Play Store, the Tissue World Magazine APP brings the latest tissue industry news to the fingertips of tissue professionals. • Tissue World Social Media Channels With a targeted group of followers from the tissue industry, Tissue World’s social media platforms including Twitter, Facebook and LinkedIn Group are where the tissue industry connects and shares the latest industry trends.
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TISSUE WORLD MAGAZINE Print & PDF Online Version
Tissue World Magazine Readership 2014- 2015
CIRCULATION
READS
(Print Edition) 3,041
(PDF Online Version) 9,285*
IMPRESSIONS (PDF Online Version) 122,587**
* Counted each time a user opened the digital publication from July 2014-August 2015 ** Counted each time the digital publication was displayed to a user from July 2014-August 2015 Page 7 www.tissueworldmagazine.com
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Tissue World Magazine Circulation Top 20 Countries
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1. United States
11. China
2. Italy
12. Philippines
3. United Kingdom
13. Egypt
4. Germany
14. South Africa
5. Brazil
15. Iran
6. Turkey
16. Argentina
7. Sweden
17. Finland
8. Mexico
18. Colombia
9. Pakistan
19. Malaysia
10. UAE
20. Thailand
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Tissue World Magazine Readership Breakdown Africa, 3.6% South America, 5.7%
Others, 2.2%
Association & Education, 3%
North America, 30.5%
Middle East, 7.3%
Asia, 21.2%
Consultant, 10%
Tissue Buyers, 4%
Readership (Print) by Region
Tissue Traders, 10%
Readership (Print) by Nature of Business
Tissue Converters, 25.8%
Europe, 29.5% Consultant, 5%
Purchasing, 4%
R&D and Technical Design, 10%
Production & Engineering, 16%
Tissue Producers, 47.2%
Corporate Management, 38%
Readership (Print) by Job Function
Sales & Marketing, 27%
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TISSUE WORLD MAGAZINE WEBSITE
Tissue World Magazine Website Traffic 2014 - 2015
PAGE VIEWS 107,348* (23% YoY increase)
USERS
40,582* (33% YoY increase)
SESSIONS
57,279* (38% YoY increase)
*Statistics from July 2014-August 2015 Page 11 www.tissueworldmagazine.com
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Tissue World Magazine Website Visitors Top 20 Countries
1. United States
11. Brazil
2. United Kingdom
12. France
3. Italy
13. Singapore
4. Germany
14. Indonesia
5. India
15. Turkey
6. Canada
16. South Africa
7. Spain
17. Portugal
8. Finland
18. Poland
9. China
19. Australia
10. Sweden
20. Netherlands
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TISSUE WORLD BI-WEEKLY E-NEWSLETTER
Tissue World E-Newsletter Subscribers 2014-2015
SUBSCRIBERS 4,009
OPEN RATE 18%
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COUNTRIES 80
CLICK RATE 4.9%
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Tissue World E-Newsletter Subscribers Top 20 Countries
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1. United States
11. Indonesia
2. United Kingdom
12. China
3. Germany
13. Netherlands
4. Italy
14. Sweden
5. India
15. Australia
6. Brazil
16. Finland
7. Canada
17. Iran
8. France
18. Mexico
9. Spain
19. Nigeria
10. Turkey
20. Russia
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Tissue World E-Newsletter Heatmap 2014-2015 1st News Story
Average Click Rate: 51%
2nd News Story
Average Click Rate: 28%
3rd News Story
Average Click Rate: 27%
4th News Story
Average Click Rate: 14%
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Tissue World E-Newsletter Official Sponsorship Package Banner Ad with hyperlink on the bi-weekly e-news
Banner Ad with hyperlink on homepage as “Official Enews Sponsor�
Banner Ad with hyperlink on the e-news subscription page
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Customised landing page for the banner ad
Banner Ad with hyperlink on the e-news subscription confirmation page
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Tissue World Magazine App Official Sponsorship
About the App Constantly updated with the latest industry news, the Tissue World Magazine app is accessed by tissue professionals from around the world on a daily basis. Providing essential information, analysis and opinion on breaking trends in business, technology, sustainability and regional developments, the content of the app is organised under the following themes: • FrontIssues • Operations Report • MarketIssues • Technical Theme • World News • ExitIssues • Country Report
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Tissue World Magazine App Official Sponsorship Splash Screen
Your Company Logo and Message on the App Splash Screen The first impression lasts a lifetime The Splash Screen is the first screen users see when launching the app. Add your company logo and message at the bottom of the splash screen! This screen appears everytime a user launches the app.
Sponsored App Section
Prime placement in the main menu of the app
App
Position your company along with the other main editorial sections With a custom link and page for your company in the app, this is the best platform for you to share all things relevant to your company solutions, alongside the TW magazine editorial content. The App Section will showcase your company logo and a link to a page within the app with customised content.
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Tissue World Magazine App Official Sponsorship Promoted Post
Promote your message so that it sticks Receive the highest visibility for your message A Promoted Post is a message pinned to the top of the activity feed (the most accessed section of the app) so that your message is placed right in front of your audience. With 140-character limit, Promoted Posts can include a link to a website or an agenda item, as well as an embedded image (600x200 pixels in PNG format).
Push Notification
Send a message directly to the TWM app users Looks like a text, but it’s pushed through the app A powerful marketing tool, you will gain direct access to all tissue professionals who have downloaded the app. Messages can be scheduled at a specific date and time. Push notifications have a 140-character maximum and cannot include message or links. Maximum one time per day. Page 20 www.tissueworldmagazine.com
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Tissue World Magazine Editorial Calendar 2016/2017
ISSUE
SPECIAL FEATURE
TECHNICAL THEME
COUNTRY REPORT
AD MATERIALS DEADLINE
January/February 2016
Projects Survey
Paper Machine
Vietnam
10-Dec-15
March/April 2016*
Distribution Special
Converting
Jordan/Egypt
10-Feb-16
May/June 2016
Retail Special
Pulping/Fibre
North-East USA
10-Apr-16
July/August 2016
The Barometer Issue
Environment
Colombia
10-Jun-16
September/October 2016*
Private Label and Brands
Chemicals
Iran
10-Aug-16
November/December 2016*
Annual Review
Packaging, Wrapping and Logistics
India
10-Oct-16
January/February 2017
Projects Survey
Paper Machine
Scandinavia
10-Dec-16
Issues distributed during Tissue World Tradeshows and Conferences* • March/April 2016 - Tissue World New Orleans (14-17 March 2016) • September/October 2016 - Tissue World Istanbul (27-29 September 2016) • November/December 2016 - Tissue World Shanghai (7-9 December 2016)
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Tissue World Magazine Rate Card PACKAGE NAME
ITEMS
PRICE
• 6 pages on the printed magazine • 6 pages on the pdf version • 12 months’ revolving banner on the magazine’s website
Maximum Impact and Reach
• 12 months’ sponsorship of the magazine e-newsletter (which comprises 4 banners in different pages plus a customized landing page, please refer to page 17 above for full description)
25,000 USD
• 3 free posts on Twitter, LinkedIn and Facebook • One month splash screen on the magazine’s app • One month banner on the magazine’s app • 6 pages on the printed magazine • 6 pages on the pdf version • 6 months’ revolving banner on the magazine’s website
Maximum Reach
• 3 months’ sponsorship of the magazine e-newsletter (which comprises 4 banners in different pages plus a customized landing page, please refer to page 17 for full description)
20,000 USD
• 3 free posts on Facebook, Twitter and LinkedIn • One month splash screen on the magazine’s app • One month banner on the magazine’s app
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Tissue World Magazine Rate Card PACKAGE NAME
ITEMS
PRICE
• 3 pages on the printed magazine • 3 pages on the pdf version
Targeted Reach
15,000 USD
• 3 months’ revolving banner on the magazine’s website • 3 free posts on Facebook, Twitter and LinkedIn • One month banner on the magazine’s app
Customised
5,000 USD and above
Contact info@tissueworld.com for a customised solution
Tissue World’s visibility across all media platforms makes your integrated marketing campaign for the tissue industry so much easier. Contact us today at info@tissueworld.com.
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ADVERTISING ENQUIRIES UBM Exhibition Singapore Pte Ltd 10 Hoe Chiang Road, #20-05, Keppel Towers, Singapore 089315 Tel: + 65 6592 0888 Fax: + 65 6221 2282 Email: info@tissueworld.com
International
Asia Pacific
Paolo Rampetta M: +32 497 050755 E: paolo.rampetta@skynet.be
Agnes Gehot T: +65 6592 0886 ext 872 E: agnes.gehot@ubm.com
Turkey, Middle East, CIS & Africa
China, Hong Kong & Macau
Özgür Kayıhan T: +90 (216) 693 32 00 E: ozgur.kayihan@ubm.com
Jennie Zhan T: +86 20-86660158 E: info-china@ubm.com
EDITORIAL Publisher
Agnes Gehot agnes.gehot@ubm.com
Editor
Helen Morris helen.morris@ubm.com
Marketing, Circulation & Media Partnership Yew Lei Ching leiching.yew@ubm.com
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