Marketing and Business Strategy Fall 2018 Title Catalog

MARKETING AND BUSINESS STRATEGY TITLE CATALOG

FA L L

2018

www.cognella.com An imprint of Cognella, Inc. © Copyright 2009-2018

CONTENTS FEATURED TITLES

HIGHLIGHTED CORE TITLES

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FEATURED TITLES

FEATURED TITLES

THE NEW GLOBAL MARKETING Local Adaptation for Sustainability and Profit Written by Johny K. Johansson and Michael T. Furick with Contributed Case Studies

Š 2018 Featuring more than 20 original case studies, this text is an excellent introduction to what it really takes to succeed as a global marketer. It discusses the ways marketing managers can assess the potential for global expansion and help their firms capitalize on opportunities. The material adapts well-established frameworks to demonstrate how the global marketer can assess company strengths and weaknesses and analyze opportunities and risks in foreign markets.

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COUNTRY AND REGION FACTBOOK Johny K. Johansson and Michael T. Furick

Š 2017

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Country and Region Factbook is an essential adjunct to the primary text The New Global Marketing. In effect a substantive appendix to the primary text, this book provides in-depth analysis of how marketing is conducted in important countries and regions. Intended as a resource for team and individual projects in courses on global and international marketing, the book is available as a free digital download to purchasers of the primary text.

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WRITING WINNING PROPOSALS Public Relations Cases Rebecca A. Gilliland and Thomas R. Hagley

© 2018

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This text teaches readers how to conceptualize and write public relations plans from the perspective of the plan reviewer. The process illustrated in the book is designed to win approval from the plan reviewers and foster a path for award-winning plan writing. The book describes components of the plan and provides examples to further demonstrate the strategy and thought process behind plan construction.

THE COMPREHENSIVE PUBLIC RELATIONS READER Function and Practice Bob “Pritch” Pritchard, M.A., APR, Fellow PRSA and Jensen Moore, Ph.D.

© 2018 Featuring original writing from experts in the field, and selections by educators and public relations professionals, this anthology provides students a comprehensive overview of public relations. The four sections of the text cover foundational information on public relations, careers in public relations, best practices in the field, and the fourstep process used to establish goals and objectives and implement a strategic plan.

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BRIEF, CONCISE, AND CLEAR The Basics of Writing for Public Relations and Communications Andrew Corner

Š 2018 This primer text helps students transition from academic writing to writing that will help them succeed professionally. The text includes information about the craft of professional writing for general businesses as well as strategies used specifically for public relations audiences. Specific topics include writing mechanics, tone, the importance of word choice, the process of editing, how to write for various formats and distribution channels, and more.

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POISED TO RESPOND A Practical Introduction to Public Relations Brian C. Sowa

Š 2018

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This text provides a practical overview of public relations and prepares students to enter the work force ready to respond to public relations management issues. The book covers key topics including ethical challenges, globalization, issues management, crisis communication, technology, and integrated marketing communication. Students will also learn about diversity, activism, reputation management, and rhetorical approaches.

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I INC. Career Planning and Personal Entrepreneurship Mike Callahan

© 2018

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This text teaches students how to market themselves effectively in today’s competitive professional environment. Students will learn the critical distinction between searching for a job and developing a successful career strategy, uncover their true personal interests, develop a plan that enables them to market those interests, and then launch their careers. The book is an excellent choice for business program courses in career planning and development.

HOW BUSINESS WORKS Making Profits, Taking Risks, and Creating Value in a Global Economy

By Robert Kemp, Adam Kemp, and Kelley Kemp

© 2018

This text takes a holistic, comprehensive, real-world approach to teach students the fundamentals of business, incorporating both theory and practice to introduce the complexities of global business and economy. Adopting professors will have access to a complete online learning environment, which includes a solutions manual, PPT lecture slides, a test bank with over 1,900 questions, and a collaborative teaching community.

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THE EFFECTIVE MANAGER Transforming People, Processes, and Organizations Wytress Richardson

Š 2018 This text is a compilation of research, articles, and book chapters from a wide range of experts in the field of management and leadership. The book focuses on management theory and organizational systems with an emphasis on personal development through building relationships and teams. The text discusses practical applications for effective management skills.

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TEAM IMPACT Achieving Twice as Much in Half the Time John Tropman

Š 2018

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This text explores what it takes to be a great manager and create effective, impactful teams. It features material generated by the Meeting Masters Research Project, an ongoing effort at the University of Michigan. The book covers the various types of teams, how best to manage decisions within them, lessons in prioritization, and more.

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BUSINESS ORGANIZATIONS A Transactional Perspective Donald Scotten

Š 2018

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This text teaches students about business organizations from a transactional practice perspective rather than a litigation-based one. Specific topics include forming, operating and terminating partnerships, corporations and limited liability companies.

Additionally, the book presents basic accounting and tax issues any transactional lawyer should know.

EFFECTIVE STRATEGIC MANAGEMENT From Analysis to Implementation Daniel Kipley and Ronald Jewe

Š 2018

This text gives readers a firm foundation in the theories and concepts of strategic management. It is organized into two main sections dealing with strategic analysis and strategic formulation and includes an introduction to Ansoffian Strategy and the OSPP computer model. Students learn how to write and analyze case studies, conduct internal and external analysis, formulation, implementation, and evaluation and control.

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NAVIGATING VISUAL CULTURE Theoretical Perspectives on Visual Media Amy Mattson Lauters

Š 2018 This text presents an eclectic collection of theory-driven readings to help students understand and navigate the visual culture in which they live. The readings explore the nature of the visual and how people identify what they see around them; how they interpret, explain, and understand visual culture; and how they participate in visual culture.

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COLOR The Secret Influence Cherie Fehrman and Kenneth Fehrman

Š 2018

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This text explores the full and far-reaching effects of color and light on human physiology, psychology, and sociological and cultural values. Readers will learn about the impact of color in all areas of mental and physical life, as well as how to use color effectively in a wide range of design applications.

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COMPREHENSIVE BUSINESS LAW Michael Bootsma, Michael Thieme, Charles Damschen, Sophia Harvey, Craig Nierman

© 2018

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This text uses real life court cases combined with strong supporting material to educate readers about key legal principles in business law. Students are exposed to court procedures as well as alternative forms of dispute resolution. The textbook contains chapters devoted to tort law, constitutional law, criminal law, property law, employment law, bankruptcy law, environmental law, and more.

MANAGEMENT ACCOUNTING A Business Planning Approach Noah P. Barsky and Anthony H. Catanach, Jr.

© 2018

Built around authentic business problems and information needs, this text prepares students to compete in today’s dynamic business environment. In each chapter students see how target skills and tools are applied in real-world business situations. Specific topics include evaluating financial performance, planning profitable operations, using forecasting tools and techniques, analyzing budgets and costs, and preparing and presenting business plans.

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MANAGEMENT Theory, Research, and Practice Afzal Rahim

Š 2018

This business management text features readings written for the book by successful scholars and practitioners in the field. The text presents the study of management as a hands-on, practical discipline, covering topics such as individual differences, leadership, social responsibility, ethics, and more. It is well-suited for business management and administration courses, as well as organizational psychology, communication, and public administration classes.

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PUBLIC RELATIONS A Guide to Strategic Communication Young Joon Lim

Š 2017

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This text gives students a look into the real world of public relations. In a field that changes rapidly in both theory and practice, the book emphasizes current, practical information and reflects the newest trends. Students learn about the history of public relations, academic research in the discipline, and the roles of public opinion, ethics, and the media in public relations.

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PRINCIPLES OF MARKETING Chris Samfilippo

Š 2017

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Based on the premise that successful marketing is equal parts art and science, this text presents the many facets of marketing as a function of business strategy. The book describes familiar products and services, exploring why some succeed and others do not.

Specific topics include social media marketing, market segmentation, targeting and positioning, branding, product development, supply chain management, advertising, and public relations.

OVERCHOICE Too Much to Choose From, Too Little Time Christian Gilde and Fredrick M. Chilson

Š 2017

Examining the increasingly common dilemma experienced by consumers who face an overabundance of choices, this text provides context for the quandary and offers tools to help readers cope with it. The book examines overchoice as a psychological theme and establishes its sociological foundations. This timely text is well suited for courses in marketing, consumer behavior, social psychology, and economics.

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MARKETING FUNDAMENTALS FOR FUTURE PROFESSIONALS Bruce Robertson

Š 2017 This text offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life.

Students learn about consumer behavior, segmentation and targeting, positioning, product development and management, and more. The text is theoretically grounded yet highly practical and well suited to undergraduate business courses.

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DEVELOPING AN INTEGRATED MARKETING PLAN Stewart Harvey

Š 2017

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A guidebook to the entire process from beginning to end, this text introduces the fundamentals of integrated marketing communications. It shows students how to put together a creative and effective integrated marketing communications plan that can be used by both marketers and their clients.

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VISUAL CULTURE FOR A GLOBAL AUDIENCE Robert E. Gutsche, Jr. and Alina Rafikova

Š 2017

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This anthology takes a conceptually progressive approach to visual images and examines the role of control in visuals and images of gender, science, technology, and race. The material connects practical visual issues to critical, cultural studies.

Images at the focus of this book are related to militarization, state violence, control, and masculinity in entertainment, journalism, advertising, and more.

THE DYNAMICS OF INTERACTION DESIGN THEORY Hoi Yan Patrick Cheung

Š 2017 This text explores design principles under five core areas: tension, form, story, structure, and interactivity. It offers a new perspective to learn and apply the conventional design process with new influences from motion graphics, narrative theory, and interaction design. To connect each design theory to its application, the text includes visual examples from daily life as well as design samples from different stages of the creative process.

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SMALL BUSINESSES, BIG IDEAS Global Case Studies in Strategy, Marketing, and Entrepreneurship Holly J. Hitzemann

Š 2016

This text introduces students to small businesses on four continents to help them understand the challenges inherent in running small businesses, as well as the strategies that lead to success. It features an overview of each region along with an assessment of the small business landscape. Case study chapters open with an original introduction that helps students focus their reading.

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THE FUNDAMENTALS OF PUBLIC RELATIONS What it is and How to Do it Well Dr. Joseph Harasta, APR

Š 2016

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This book effectively combines an introduction to key concepts with a practical approach to successful implementation. After a brief introduction to the field the book moves to public relations research and the legal implications of public relations practice. Separate and distinct chapters are devoted to employee, media, community, consumer, and government relations.

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BEST PRACTICES IN DIGITAL MEDIA A Beginning Developer’s Guide to Project Organization and Structure Todd Shelton

© 2016

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This book teaches beginning digital media students how to initiate, organize, and structure a digital media project and discusses how strong organizational skills will help them in the industry. The book is best-suited to any introductory digital media or primary web course.

BEHIND THE MANIPULATION The Art of Advertising Copywriting William Barre

© 2015

This text reveals the secrets behind the manipulation that is inherent in all brand advertising. It offers readers a step-by-step guide to writing brand advertising for all media—including social media. Students learn about the history of brand advertising and its role in marketing, as well as the three major strategic theories of brand advertising. They learn how to think creatively and develop their own unique voices for campaigns.

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MEDIA ETHICS TODAY

ISSUES, ANALYSIS, SOLUTIONS Jane Kirtley and Chris Ison ©2016 REQUEST a Review Copy

This book charts a thoughtful path through increasingly complex ethical issues faced by today’s journalism, advertising, and public relations practitioners. It explores issues involving privacy, deception, plagiarism, and diversity; analyzes dilemmas arising from the use of digital imagery; and discusses social media’s implications for public engagement, from citizen journalism to consumer reviews.

MEDIA RELATIONS IN THE 21ST CENTURY Daniel Walsch ©2016 REQUEST a Review Copy

This text provides insight into how public relations practitioners can work most effectively with journalists in today’s world of economic limitations, social media, and at times, opposing priorities and agendas. The book compares the historical evolution of the two professions individually and as integrated entities. It also shares detailed suggestions for how practitioners in each field can encourage the best possible relationship between the two.

CONVERSATIONS WITH YOUR AUDIENCE

A PRACTICAL GUIDE FOR PREPARING AND DELIVERING PROFESSIONAL PRESENTATIONS Lisa Kuchta © 2016 REQUEST a Review Copy

This book provides practical and accessible advice to college students and preprofessionals on how to present effectively in a work environment. The material focuses on audience engagement and strengthening communication skills rather than on reciting manuscript or memorized speeches.

ACTING STRATEGICALLY, THINKING CRITICALLY A CASEBOOK FOR BUSINESS STUDENTS Michael J. Merenda, Ph.D. © 2016 REQUEST a Review Copy

Emphasizing life-long learning and application, this book provides information that will be of use in a variety of classroom settings, business organizations, and environments. Students will gain a foundation in strategic management and its process, become familiar with various schools of thought regarding strategy, and acquire analytical tools.

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ALWAYS CONNECTED

THE POWER OF BROADCASTING AND SOCIAL MEDIA John Mark Dempsey ©2015 REQUEST a Review Copy

This anthology helps students become knowledgeable consumers of electronic media. By exploring topics such as social media, reality TV, censorship, and social isolation, students begin to think critically about the role the media plays in such wide-ranging areas as individual materialism, changes in family values, the obsession with fame, and children’s food choices.

MORE THAN ONE RIGHT ANSWER ETHICAL DILEMMAS FOR BUSINESS STUDENTS

Leonard E. Stokes, Ph.D. © 2015 REQUEST a Review Copy

This book makes use of ethical dilemmas confronting today’s college students to build the skills they need to confront professional ethical dilemmas in a business environment. It presents “College Situations” that prompt questioning and critical thinking, and then asks students to apply what they have learned to “Business Scenarios.”

HUMAN CAPITAL LEADERSHIP

A STRATEGIC APPROACH TO OPTIMIZING WORKPLACE POTENTIAL Jonathan H. Westover, Ph.D. © 2015 REQUEST a Review Copy

This text provides a comprehensive introduction to human resource management issues in the modern workplace. Focused on understanding complex human behavior within a dynamic organizational context, the book covers strategic human capital leadership, globalization, and strategic IHRM to meet AACSB requirements.

QUANTITATIVE BUSINESS ANALYSIS Ron Davis © 2015 REQUEST a Review Copy

With outstanding DVD Excel demos that show spreadsheet developments, this text enables students to dive into practical examples using advanced algorithms. The principal topics covered are network models, linear programming, decision analysis, and PERT Monte Carlo simulation.

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CONSUMER RIGHTS ISSUES AND CHALLENGES

Edited by Yi (Tom) Cai © 2014 REQUEST a Review Copy

The material in this reader shows how an understanding of basic economics concepts and analytical tools can help consumers make sound financial decisions.

A series of case studies tracing the life of a couple trying to appropriately allocate their financial resources and make economics decisions provides real-world examples of consumer choices and analysis of those choices.

SMART START-UP ESSENTIALS

AN INTRODUCTION TO EFFECTIVE ENTREPRENEURSHIP Kevin Toomb, Ph.D. © 2015 REQUEST a Review Copy

The first book in a series of three on successful entrepreneurial style, this text teaches readers how to analyze opportunities and turn them into a legal and effective business venture. It educates readers about the essential business elements that enable them to create a smart start-up.

SMART START-UP MANAGEMENT OPERATING YOUR BUSINESS EFFECTIVELY Kevin Toomb, Ph.D. © 2015 REQUEST a Review Copy

The second book in the series helps new entrepreneurs make the transition to becoming managers and leaders. The book addresses the most essential issues for effectively managing start-ups, and ensuring that new businesses survive. The four succinct sections of the text focus on the drivers of successful business management.

SMART START-UP GROWTH

STRATEGIES THAT MAKE YOUR BUSINESS THRIVE Kevin Toomb, Ph.D. © 2014 REQUEST a Review Copy

The final book teaches readers how to plan for growth, and network effectively in order to develop the right resources needed to support that growth. It discusses five dimensions of successful growth: strategy, networking, marketing and sales, customer service, and communicating the story and needs of the business.

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THE MEDIA BUSINESS

IT’S NOT A CHARITABLE FUNCTION—A GUIDE TO SALES Susan De Bonis © 2014 REQUEST a Review Copy

This book introduces students to the business of media in all its forms—print, electronic, the Internet, and mobile. Readers will learn about prospective markets and audiences, the sales process, selling cross-platform, and calculating and closing the sale. The book closes with chapters on legal and ethical issues.

COST ACCOUNTING FOR MANAGERIAL PLANNING, DECISION MAKING AND CONTROL Woody Liao, Andrew Schiff, Stacy Kline and Hsihui Chang ©2014 REQUEST a Review Copy

This book emphasizes the analysis and evaluation of cost accounting information for managerial planning, control, and decision-making. It provides a complete and concise coverage of topics commonly included in a basic course, with an in-depth coverage of selected topics more appropriate for an advanced course in cost accounting.

PRINCIPLES AND PRACTICES OF STRATEGIC MANAGEMENT Linda L. Brennan and Faye A. Sisk © 2013 REQUEST a Review Copy

This text teaches students about strategic planning and decision making. Unlike many traditional textbooks that focus on strategy in a theoretical manner, this text approaches strategy as results-driven, data-driven, and dynamic. Global and multinational strategic plans are considered from a results orientation, supported by extensive research and practical experience.

STRATEGIC MANAGEMENT FOR RESULTS PRACTICAL STRATEGIES FOR SUSTAINABLE OUTCOMES

Linda L. Brennan and Faye A. Sisk

© 2012

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This text teaches graduate students of management about strategic planning and decision making. This reader approaches strategy as results-driven, datadriven, and dynamic. Featuring contemporary topics that are of high interest to students, the book emphasizes the practical, rather than the theoretical.

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MARKETING WITH WEB 2.0

SOCIAL NETWORKING AND VIRAL MARKETING David L. Anderson © 2012 REQUEST a Review Copy

This text is positioned to build upon students’ familiarity with basic marketing approaches and their first-hand experience with social networking and viral marketing websites. This text is directed toward individuals who want to incorporate new technologies into their marketing portfolio or are looking for new methods to reach the next generation audience.

COMMUNICATION WARS OUR INTERNAL PERPETUAL CONFLICT

Daniel Walsch ©2013 REQUEST a Review Copy

This text looks at the fundamental needs that drive us as human beings, and explores how those needs help determine the way we communicate. Rather than focusing on public relations and communication as strategies for promoting a product or representing a client, the book examines them on a very human, day-to-day level as they appear through the lens of history.

RESEARCH IN BUSINESS AND MARKETING (WITH SPSS AND EXCEL TUTORIALS) Murray R. Millson © 2011 REQUEST a Review Copy

This book provides readers with an overview of the entire research process in an abbreviated and concise format. It provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes.

A MANAGEMENT GUIDE TO CREATING HIGH PERFORMANCE EMPLOYEES Joseph Molina © 2011 REQUEST a Review Copy

This text is designed to give managers the tools they need to lead effectively.

Focusing on motivation and communication, the book guides managers through the process of motivating employees in order to help them realize their full potential.

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E-COMMERCE MANAGEMENT Zinovy Radovilsky Š2009 REQUEST a Review Copy

This text offers a detailed description and analysis of e-commerce business models including their components, classification, and performance results. It also provides a methodology and practical examples of selecting and implementing e-commerce business models and associated online applications.

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