Ruskin

AW22

Ruskin is fashion retailer with a carefully curated collection of beautifully-made clothing for men & women in the heart of Whitstable.

When I spoke with Ruskin I quickly identified that their previous efforts to sell their clothing photographically neglected to embrace their iconic location. As a company with a majority of sales being made at their brick and motor store I wanted to compound in the imagery both Whitstable and their curation. The campaign proved to be their most successful campaign and I believe this may be largely due to the large local following that was represented at long last as well as the visitor that was brought back to their positive experience in Whitstable and their shop,

MODELS: JIMMY RAHMAN, KIRAN PENNMAN

STYLIST: GEORGIA BUCKLAND

LOCATION: WHITSTABLE, UK

CLIENT: RUSKIN

PHOTOGRAPHER: PETE EDLIN