Copperfield

AW19

Copperfield will be coming up quite a bit in this document. I worked for Copperfield as their photographer and graphic designer for 3 years and this particular campaign was my very first for them. A lot of Copperfield’s curation, come winter, is functional utility-wear. With a tight budget plus the need to illustrate the brand message of catering to the everyday man, Herne Bay really provided the perfect choice for location; a true salt of the earth town so full of character, as well as close to home. The brisk coastal day gave me a sensational backdrop, allowing me to highlight a grittiness that wasn’t immediately obvious in the collection Copperfield was selling at the time. The unapologetic nostalgia of the arcade gave us scope to carry the shoot into the evening, utilising the bright arcade lights to show off the technical materials in a more off-piste manner.

MODELS: TOBY MUKABI, MAX DAVIES

STYLIST: HARRY BLOCK

LOCATION: CANTERBURY, UK

CLIENT: COPPERFIELD

PHOTOGRAPHER: PETE EDLIN