Energy Traders

STUDIO 3 2011 TJ Lefebvre s3281948

Contextual Research into Practice Problem Setting Autopsy of Current Issue Basic LCA Resolved Concepts Design Project Development Pages Poster Prototypes Production and Practices Report LCA Justification CPM Stakeholder Mapping Resilience Framework Visual Instructions for the use and rationale of the product Reflection

Contextual Research into Practice

Problem Setting

The greatest finding of documenting my daily consumption was all the insidious ways that electricity works into your schedule. E.g., the grinding of coffee beans.

Autopsy of Current Issue

The rate of consumption all over the world is a problem; Australia is approaching complete depletion of 93% of our energy resources, which are non-renewable (coal, coke, coal-by-products and Natural Gas)1, with an estimated 100 years of coal and 50 years left of Natural Gas2.

ENERGY CONSUMPTION

And still, ‘Australians seem to live with a contradiction. They express concern about the environment yet live materialistic lifestyles that result in high levels of waste.’3 -Clive Hamilton

SOME FACTS It is estimated that about 17.5% (156 petajoules or 156,000 million megajoules) of total Victorian energy consumption will be consumed by the residential sector.4

There is a lack of awareness about alternative energy sources.

What is the price of electricity was raised?

93% of Victoria’s energy resources are non-renewable.5 The demand for energy is increasing. In 2005, energy consumption had doubled since 1973. Current demand for final energy (end user) is growing by an average of 1.6% per year. At this rate, demand for energy will increase by 50% by 2029-30.6

The main reason given for increased electricity use was lifestyle changes (35%).18

19% do not care.19 People are too selfish.

33% believe that electricity consumption is already low enough.20

Low-income households’ energy use is less efficient because of their greater reliance on mains electricity for heating, cooking and hot water and because of poorer quality appliances, especially for heavy-usage appliances such as refrigerators and washing machines. The poorer quality of their housing—no insulation, draughts, little window shading—means that low-income households need to use greater amounts of energy for heating and cooling their homes than higher income households.17

In March 2008, electricity was the primary energy source throughout Australia (99.9%).7 Household cooking (75% for ovens and 56% for cooktops) and hot water systems (46%) were found to consistently were run primarily by electricity.8

Are there other ways of cooking? Do we need to cook at home?

Is electricity necessary to cook? $630 million of uneaten takeaway food is wasted each year.21

Appliances, heating and cooling and hot water constitute the majority of the greenhouse gas emissions from Victorian households’ energy use.9 Most households used electricity as their main source of energy for space heating (35%), followed by gas (31%).10

How much of this is necessary? If we install the proper kind of insulation, do we need the systems?

The average household could cut its electricity bill by at least 10 - 15% by adopting a few simple measures such as turning lights off, having shorter showers and not leaving the television in stand-by mode, yet survey results show that we think we could cut our bills by only 7.5%.11 Households admit to throwing out $4.6 billion worth of fresh food each year, yet audits of household garbage bins suggest that the true figure could be closer to $8 billion.12

Most of the winter heat loss and summer heat gain occurs in the roof or ceiling. Roof and ceiling insulation can save up to 45% on energy consumption for heating and cooling.16

Why isn’t this mandatory?

TJ Lefebvre s3281948 Studio 3

This indicates a lack of acknowledgement, or understanding.

Brown coal generators supply the majority of Victoria’s electricity requirements.13 As a result of Australia’s power generation from brown coal (the world’s most polluting technology), the electricity generated in Victoria is three times as polluting as that in the UK.14

We’re polluting more than our other Western contemporaries, which means that our needs and wants can use less non-renewable energy (brown coal), despite beliefs that this may lower our comfort levels.

44% of Australia’s total energy consumption is due to coal, while a further 19% is Natural Gas. Combined, these fossil fuels make up 3.5 Quadrillion BTUs (British Thermal Units) of energy consumed in total in 2006.15

BIBLIOGRAPHY

Australian Bureau of Statistics. (2010, July 30). Energy, Water and Environment Management, 2008-09. Canberra, ACT, Australia: Commonwealth of Australia. p. Energy Generation Perkins, J. M. (2009, October 28). Energy Resource Depletion and Carbon Emissions Global Projections to 2050. UN Project LINK . Bangkok, Thailand: National Institute of Economic and Industry Research, Melbourne, Australia. p. 5 3 Hamilton, C., Denniss, R., & Baker, D. (2005). Wasteful Consumption in Australia. TAI (The Australia Institute). TAI. p.13 4 The Department of Sustainability and Environment (DSE). (2009, July 1). Residential Energy Use. Retrieved March 12, 2011, from Understanding Climate Change: http://www.climatechange.vic.gov.au/greenhouse-gas-emissions/residential-energy-use 5 Australian Bureau of Statistics. (2010, July 30). Energy, Water and Environment Management, 2008-09. Canberra, ACT, Australia: Commonwealth of Australia. p. Energy Generation 6 Sustainability Victoria. (2008, July 11). Energy use in Victoria. Retrieved March 12, 2011, from Sustainability Australia: http://www.sustainability.vic.gov.au/www/html/1819-energy-use-in-victoria.asp?intSiteID=4 7 Australian Bureau of Statistics. (2008, November 11). Environmental Issues: Energy Use and Conservation, Mar 2008. Canberra, ACT, Australia: Commonwealth of Australia. p. 37 8 ibid 9 ibid 10 ibid

Hamilton, C., Denniss, R., & Baker, D. (2005). Wasteful Consumption in Australia. TAI (The Australia Institute). TAI. p. 24 ibid Department of Primary Industries. (2010, December 02). Energy: About Energy: Department of Primary Industries. Retrieved March 14, 2011, from Department of Primary Industries: http://new.dpi.vic.gov. au/energy/about 14 Seligman, P. (2010). Australian Sustainable Energy – by the numbers. Melbourne, VIC, Australia: Melbourne Energy Institute. p. 2 15 EIA. (2009, September 1). Country Analysis Briefs: Australia. Retrieved March 12, 2011, from US Energy Information Administration: http://www.eia.doe.gov/cabs/Australia/pdf.pdf p. 6 16 Australian Bureau of Statistics. (2008, November 11). Environmental Issues: Energy Use and Conservation, Mar 2008. Canberra, ACT, Australia: Commonwealth of Australia. p. 11 17 McGann, M. M. (2010, February 22). The Impact of Energy Price Signals on Low-income Households. Opinion Pieces . Melbourne, VIC, Australia: Melbourne Energy Institute.

18 Australian Bureau of Statistics. (2009, June 18). Environmental views and behaviour, 2007-08 (2nd issue). Canberra, ACT, Australia: Commonwealth of Australia. p. Summary of Findings 19 ibid 20 ibid 21 Hamilton, C., Denniss, R., & Baker, D. (2005). Wasteful Consumption in Australia. TAI (The Australia Institute). TAI. p. viii

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Basic LCA

YouTube: Refrigerators in Australia

Resolved Concepts

P Mains Control (website) Giving easy information access to electricity consumers on choosing sustainable energy providers. This integrated approach would be based on a series of questions to ascertain the best solution and to consequently provide a shortlist of viable options.

http://

P Solar Heating A product that significantly reduces electricity usage by installing a mobile solar panel unit that provides dwellings’ heating and cooling facilities with solar power.

P A Visual Feedback Monitor on Electricity Usage A product that relays information from electricity meters into a digestible format, such as waste indicators. This unit would be integrated into a comparative and social atmosphere to facilitate a competitive attitude toward reducing electricity output.

kW/h

S Rental Appliance Powering Borrowed stationary bicycles that store transferred energy, as well as portable packs that can be equipped to the body and bicycles.

Under this service, you could rent what equipment you would use during your particular daily or weekly exercise regime to power your own appliances. Failure to complete the energy quota would result in having to return the product and would serve as a motivator to produce one’s own energy.

S Communal Electricity Trading Scheme A service that allows a community to sign up to a specific scheme that limits the total usage of electricity.

Inhabitants can trade electricity with each other within the system and gain financially through trading.

kW/h

http://

S Community Electricity Provider A community of people who use energy-storing devices to contribute to a Not-for-Profit electricity distribution system. If you participate in the service, then you are contributing to it.

Involvement would require limiting electric appliances and reducing electricity use to a quota of achievable community equilibrium.

Design Project: Energy Traders

Development Pages

Start

The known actors: user data input computer for feedback community feedback devices interface service server service designer rental system rental objects

solar battery charged

by kinetic energy

mobile solar unit for heating/cooling interface object internet router/modem

AT-ONE: actors

Divergence

Convergence

Considering the amount of components in the system, it would be beneficial to consider a simple system. What if there wasn’t a separate interface display? How can the rental system be accessed without having to go through a separate system? How can all facets be streamlined? Is the rental system necessary? Is it plausible that users will sell their electricity usage prior to the end-of-cycle?

After seeing the confusion for the user when the service was mapped, looking at a simple structure was necessary. Instead of looking to the ‘business’ for the rental service and other forums for communicating with the community.

Potentially, the rental system can be a more integrated part of the service where it is only rented if parameters suggest it’s necessity.

It is best that: the main platform and all user-centred aspects of the system be accessed through the interface.

How do the users have an uncomplicated view and simple access to a complex system? Can integral parts of the system, that are already provided replace excess product?

Is dematerialisation possible? What if the users govern their own usage and the service doesn’t provide individual appliance feedback? Does the feedback mechanism need to be so involved?

It does not seem like a logical conclusion to de-personalise the service in an era where personal products are the most desirable. The best approach to this problem is to keep separate feedback mechanisms, but refine them by looking at the highest appliance use of electricity within an average household and catering for it. A fridge might use the most power, but it must remain on at all times, so the user does not stand to benefit from it’s consumption feedback, instead information might be provided on energy saving refrigerators.

Further more, the interface shouldn’t be separate to one’s computer as this creates an unnecessarily more complex system.

The rental system is integrated into feedback. If an appliance is using much more than an average, or causing a great increase in usage, then the rental system is availablereducing material input.

Finally, electricity saved can be rolled over and used to buy shares. Prepay amount remains.

kW/h

de-materialised the list of required material actors. Decided against an interface object/display.

Combined router, camera and CPU through used phones.

The share concept evolved from a talk with Initially, the rental system was not connected Sophie Gaur where a system of giving back to the main service and there wasn’t a money was unnecessarily complex and investing suggestion for rental based on usage in green energy was a better way to utilise and regulate excess. http://

Start

The known touchpoints: webpage registration mail package with

computer and

feed back devices interface software setup interface rental products helpline (e.g. iiNet)

AT-ONE: touchpoints kW/h

http://

Divergence

A user’s experience needs to be exciting, common and any weak points of communication need to be cut. The touchpoints need to work as a whole and be as integrated in the system as every other component.

What does this mean?

The helpline needs to have direct access to all the usage information that the individual CPU units send. This means a secure login and identity protection for the users. This helpline needs to be able to action any of the commands that the user can do at their end. Does this hold the potential of making the interface redundant? Perhaps certain operations need to be conducted by the user, with the helpline walking them through.

When the material package comes in the mail, the instructions need to be as direct and simple as an interface. Are the instructions online as part of a user step-by-step setup? This would integrate the whole process and bring the physical and immaterial world together simply.

The feedback devices need to be clearly understood. Pictograms are universal. Given the urban population, language is a barrier and should be overcome with visual indications. This means that feedback labels might be set by users, however this will not translate well as users will have no control means of comparison.

The rental products must arrive in the same way that the CPU arrives with the same instructions and in this case where renting is a subsidised part of the service, a user must pay for shipping.

Convergence

All information gathered from the CPU and sent to the service’s server needs to be accessible.

Opting-out of the community being able to see your usage is possible.

All usage statistics need to be both percentage and kWh for the community to see how much of a quota is used and what that amounts to. This allows for different prepaid amounts to be available and for the content (feedback data) to be digestible.

The webpage registration (which is likely the second/third touchpoint given that people will hear or see the service first) needs to work in seamlessly with the setup. The website will give information/ updated examples as the first step, then the service works in straight away. There should be more than just the website as a touchpoint. Social Media should be used in this instance with Twitter and Facebook integrating community feedback and cross-communication.

All communicated data and instructions need to be universally understood.

There must be items in stock for sign-up to proceed and the software is embedded in the website, no longer separate The CPU now processes data and uses 3G/4G to send data to the server, which reflects back to the user platform Didn’t account for SEG, now their forums and installation option are touchpoints

Start

what we know: intelligent informative accessible community personal

AT-ONE: offering (brand)

Divergence

The most important aspect of this service is providing relevant and informative information to help reduce the consumption of energy. People need to feel a relation to their consumption in real-time and feel a part of a community. The brand, then, needs to communicate this. Accessible information should be prioritised, as well as community conversation.

Convergence

So the brand should be: accessible. informative. intuitive. socially-conscious. communal.

So the brand is about connecting people through a common goal and being accessible as service designers.

Should the brand be open-source? Allow users to code their own graphics? Since that information is important, should the graphics matter? Do we just create the community and allow users to approach the service as they see fit?

The focus on community and information still needs to be accessible, a service also needs to be intuitive.

This brand needs to be reflected visually, through communication and through experience.

traders trade

et energy traders

This usability is unnecessary and not what drives demand.

In addition, the introduction of SEG (where is has it’s own interesting info displays is an adequate solution as users wanting thi usability will have invested into SEG.

Start easily digestible information intuitive service feedback effective value, both financially

and socially

AT-ONE: needs I initially had two incentives working in tandem for the system: shares and selling energy. I stopped the ‘selling energy’ option as it would require the service to have a pool of money on loan from the energy billing company and this system of trust wouldn’t work well.

In addition to this, it is better to invest in a better future and fully get behind, and demonstrate the ‘cause’.

Divergence

Easily digestible information is closely related to semiotics.

Users can identify with previously-established visual indicators.

It’s a good idea to keep within these parameters, while making it brand and service specific. So the information needs to be more than informative, it needs to be understood across a wide variety of contexts and it should be accessible in it’s communication.

The service should be understood without having to read a manual, there should be as little components to the user experience as possible to make the service system clear. It should be streamlined.

The feedback given should make sense straight away.

Understanding your personal feedback should make understanding any other user’s feedback easy. There should be comparative feedback information to facilitate a competitive atmosphere.

The service not only needs to make sense, but it’s value proposition needs to cover both the financial and social side. So prepaid electricity means that users can budget for their energy and have real-time indicators on what they’re using. In addition to this, if they use under they’re ‘quota’ at the end of their cycle, the excess money gets put into shares to purchase renewable energy stations. Users have the option to ‘sell’ their electricity to other users through a trading system at a greater price for the convenience. The social value comes from a forum of like-minded people that have the opportunity to communicate and share their energy saving techniques as well as feel like an integral part of the service.

Convergence

infograhics that are clear and universal streamlined processes accessible interpretation of data a ‘conversation’ facilitated in the community value-add for saving energy give users the opportunity to be involved

and have continued conversation

with the service system.

1 2 3 4

Start

Divergence

the experience must surprise and delight.

The service must make the user feel good about themselves. Users need emotional bonds and experiences.

The user needs to feel that the experience is a personal one and it must be positive. When it comes to data, information is friendly if it is digestible. The experience should make the user feel as though they are getting something extra out of the system. The experience must be fresh and transparent.

A positive experience might include a gift, information that is relevant, a demonstration on how they are helping and being environmentallyconscious. A great experience might be both tangible and intangible gifts, or more simply, material and immaterial gifts.

Convergence

The first touchpoint must feel exciting and accurately represent the brand.

An introduction to the community to facilitate conversation and include the new user suggestions of rental equipment include expenditure against energy saved.

The service needs to be good enough to offer these things without being ‘gimmicky’. The first touchpoint needs to surprise the user by feeling positive:

AT-ONE: experiences

-packaging that’s environmentally friendly and exciting: feels like a gift, like getting a beautiful magazine -next surprise is the common design when set up happens, reminds the user of the feeling when receiving the package.

-Emotive and friendly language that appeals to the greater community.

Hi!

-A generated welcome on the forums, interface, to the community when someone signs up. One that immediately encourages conversation. Will make users feel excited to be a part of the system.

Suggestions for the majority of users is now based on usage comparison and not on specific appliances. Should a user be in a large excess, they might fill out a questionnaire to ascertain their key consumption factor.

-Suggestions that relate personally to the usage of a particular user, i.e. a suggestion to rent something and then to show projected usage friendly, helpful- includes expense of the rental unit and ascertains the worth of the rental in conjunction with expenditure.

SEG also offers an extra degree of personal use, should a user want extra information breakdown.

The feed of extra information (from SEG) gives Energy Traders extra information to use should it expand to more comprehensive suggestions

kW/h

Stakeholders

service designer and employees

user

community of eco-conscious users

the social networking community I started with only 7 stakeholders, realising the more intricate actors later on, new stakeholder map here

appliances that require electricity, gas or water

nonrenewable energy providers

renewable energy providers

Service Safari A service the provides some of the same online choices and data mining with suggestions of cheaper airfares and attempts to align user needs with service providers. As a result, services are more competitive with flight prices.

It feels too commercial, however with all the advertising and the intense colours. It also only focuses on money.

Vodafone’s service provides quite a bit of information. It is complex and feels complex, there is no easy streamlined idea behind what’s offered, it’s just placed on the screen in categories. What is good is that the bill is the first thing you see when you log in.

What I take away from this is that an intuitive system needs to understand what the user needs first and foremost. This might be achieved by ascertaining the users highest priority. For example if electricity usage is the most important, then it should show on ‘start-up’. If it is to be informed on the forums and energy saving techniques, then that should come up first.

Each ‘page’ that the user interacts with needs to be simple, while providing an optimal amount of information. This means that service need to look as uncomplicated as possible.

Customer Journey Map

This was a very simple view of the users interaction, one of the greatest things that was ironed out was the process for switching to an energy user. The ‘gift’ idea was taken out as it was redundant. There was no place for shares or the purchase of these shares.

See new customer life cycle:

Hi!

http://

The user’s positivity is likely to drop over time until they receive their package. A way to combat this might be to supply a tracking code so the user knows when their purchase should arrive.

In the set-up stage, a user may find it long or difficult, it is key to make sure that set-up uses commonly-understood platforms.

potential emotional response

kW/h

There might be a potential problem, maybe a feedback device stops working or there is a fault with the package contents. IT issues might be a problem as well. A user may feel distressed during this period, a great way to combat this is a request for a call as part of the interface or online, as well as a number to call if the user has not progressed beyond the material aspects of the system.

5 Whys Why should RFID technology be included in the package?

Because it gives the user an added component of personal feedback.

The extra personal feedback is given by SEG if chosen on sign-up, however, given the usability of the site, I think that having one overall reading for electricity aids in radical behavioural changes by not prescribing appliances to be rated. RFID tags proved to be unreliable in their reach and the technology for converting electromagnetic field into kWhs, while not impossible, requires more technology than initially anticipated. It was scratched.

More on RFID tech:

Why does the user need an added component of personal feedback, given the added material impact?

Because it will enable the user to be more engaged in their consumption.

Why does the user need that added level of engagement?

Because it will potentially engage the user for longer, encouraging a greater commitment to the service system.

Why does the user need a greater commitment to the service system?

Because it will a. help make the system function as a relevant unit and b. continue to reduce environment impact of consumption.

For a brief period of time I entertained the idea of having water

and gas as part of the service as well, however, I felt i was strayed from my initial goal and that the added factor would reduce the chances of a clean outcome.

Energy Traders, however, has the chance to grow into these areas over time.

Why should the service include gas and water readings?

Because it gives a more comprehensive overview of the user’s consumption

Why does it give the user a more comprehensive overview of their consumption?

Because they’re natural resources that are being depleted because of their use.

A Day in the Life Hi!

The user wakes and checks his computer and his usage, the community forums have a new topic and they interact with the community. The mail arrives later that day at the user’s workplace and it is the mobile solar unit that the user has started to rent as a direct result of a large spike in electricity usage that their old dryer causes.

The user jumps on the forums and has a look at any extra information that people have posted about using this unit.

Before the user goes to bed, he checks his electrical output, and goes quickly to turn off his computer as it is the only thing still on that is not his fridge.

http://

Service Prototypes

et

Amount left prepay

48%

You lowest energy consumer

Days left (before cycle end)

22 days

kWh

Subscribed: Community forum topics (choose to follow different topics) /scroll through comparison

Ticker tape on new topics: click to read and have option of subscribing

choose parameter from drop down menu. People in same demographic, people winning the least amount of energy in a group.

Twitter and #etc (#etc - energy traders community) “Working with eco insulation to drop below x kwh/month. #etc” user A We have a new forum topic: “Reusing coffee” - Energy Trading

Both Twitter and Facebook setup. Click to try.

My prototyped website. The comparison page sits separately

time choose parameter from drop down menu. Last 10 hours, last 10 days, last month (this area for choice)

Suggestions based on usage and information input 22 shares

recent share development the facts about what the shares are investing in.

Thanks to top sponsors.

electricity is no longer bought, it should not be encouraged. If you go over your quota, a premium is charged

I.e. Your heating/cooling unit has been used everyday for the past week. This has caused an average increase in electricity usage by 7%. You could decrease your usage by renting a mobile solar unit that would save you 80% of the current cost to run it.

sell energy

buy energy

Service Prototypes amount left prepay

et

monthly average x kWh

48%

You lowest energy consumer

+10 kWh kWh

days left (before cycle end)

22 days comparison

this functionality no longer available through energy traders, but through SEG.

choose parameter from drop down menu. People in same demographic, people winning the least amount of energy in a group.

time choose parameter from drop down menu. Last 10 hours, last 10 days, last month (this area for choice)

Click for current website:

percent of electricity

suggestions based on usage and information input

heating/ cooling

microwave

audio/ visual

dryer

all other

I.e. Your heating/cooling unit has been used everyday for the past week.

This has caused an average increase in electricity usage by 7%. You could decrease your usage by renting a mobile solar unit that would save you 80% of the current cost to run it.

day/month/time

Ticker tape on new topics: click to read and have option of subscribing

sell energy

buy energy

RFID Research I initially thought that it would be possible to use passive RFID tags, which do not require a battery, however the range at which they can communicate to the ‘RFID reader’ is a few feet at maximum. Even a passive ultra high frequency RFID (UHF) can only read 3 - 4 meters. So, the feedback devices must be active RFID tags. This means that there should be greater care over how many RFID tags are sent to the user. The best way to deal with this is have the unit price (possibly $20 per unit) and inform the user of this up front that they can have specific feedback if they choose to purchase it, they pay for the offset as well. There are then suggested power drainers that would most affect the usage of a household, most likely be the audio/visual unit(s), the microwave, the heating/cooling and the refrigerator unit. The package then, could potentially include 3 RFID tags to be used for 3 of these things.

Part of set-up would include ‘programming’ these. So, choosing a label/category, and then ‘setting’ each of it’s three modes: off, standby and on. This requires read/write tags that can be programmed through the software system, making the tags more versatile. Users might choose to order a tag at a later date if they buy an appliance that might make a larger impact on their usage.

RFIDs have the capacity to measure electromagnetic fields and given a formula convert that to kWh. This is potentially more helpful than looking at a particular point of high usage and ascertaining whether your appliances were on. Now, a user be able to tell what percentage these appliances are contributing to the electrical usage. The electromagnetic field that electrically-powered appliances emit is enough to recharge the RFIDs’ rechargeable batteries, reducing environmental impact. while this research is correct, there are extra components- such as connectoing http://www.technovelgy.com/ct/Technology-Article.asp?ArtNum=21 http://www.parascript.com/company2/ocr.cfm http://www.technologyreview.com/InfoTech/17791/?a=f http://www.yankodesign.com/2008/01/14/saver-clip-shames-your-electricity-usage/

the RFID tag to an appliance load wire to read the right electromagnetic fieldthat make the RFID system unreliable. Even in active RFID tags, the distance that they can transmit information is greatly varied by material to be travelled through.

Sans RFID How would the system work without RFID tags?

The user would have a gauge of how much electricity, gas and water they were using, without any form of breakdown. Would users still stand to benefit from this data? If they could only see how much they were using without reference to an appliance, would it still be as intelligible? I think there needs to be at least one indicator that lowers usage. If there is no indicator for the amount used, for instance, comparable to one’s fridge, then the data becomes less accessible and accessibility is a part of the brand.

Perhaps instead of devices, there could be feedback from power points. There could be sensors detecting how much electricity is being used and feedback would be differentiated by number, or area. Or both. Living room 2.

I don’t think room usage would work, because it’s easy to rationalise. i.e. Yes, the living room SHOULD be using more power than the bedroom... and nothing would get done.

Working on Design Scenario 1, the service could indeed work around material input, the gamble is whether it would be as effective and whether users would be invested in putting so much time into reading meters.

If emphasis was placed on electricity usage per hour or during certain times, the service might still work and not limit the user to just turning off certain power points (where the RFID was placed). This would encourage user creativity and not limit the ways to reduce electricity usage, forums might potentially be used to a greater advantage in this way. early thinking

Product/Service Breakdown

//CPU with integrated RFID reader: to process electricity readings from meter. Readings using five minute intervals would be processed as b-a=x, where b is the current kWh and a is the kWh from the last interval period. //active RFID tags (3): rechargeable batteries, circuitry to support conversion of electromagnetic readings to kWh OCR for electricity meter, operates by battery- caters for 3 kinds of meters. //Identical cases that fit the camera and RFIDs (4) //Identical orange case ‘tops’ (3) //Red case top for camera for ease of identification Online Interface --Interesting to note: can people join service without proper OCR equipment? No. Meter reading needs to be regulated. This is the only way pre-paid systems can work.

interesting that I kept calling it pre-paid when it was a cap plan

An average Australian uses 21 gigajoules in their household per year. This equates to 5833.33 kWh a year, which is roughly 486 kWh a month. (About 2.4 tonnes of coal a year... per person).

So: There are prescribed settings for living based on one’s demographic. One household with one person is suggested at 3600 kWh per annum (300kWh a month). Furthermore, were the electricity company to get involved, electricity should be charged at a flat, discount rate, and whatever isn’t used [(kWh left over)(flat rate)] MUST be invested in green energy.

An additional adult (16+) would increase the suggested amount by 50kWh a month, and children- an extra 25 kWh. If you were a family unit with 2 parents and 2 children, the suggested monthly amount would be 400kWh a month.

If your average usage exceeds this by a large amount, you may choose a higher pre-pay plan at set-up. If you are consistently below the quota by at least 25 kWhs a month, you can choose to downgrade your plan. You will always be compared to people who have the same amount of adults and children in their home, regardless of appliances and forms of heating/cooling. We cannot make concessions for energy usage. http://www.abs.gov.au/ausstats/abs@.nsf/7d12b0f6763c78caca257061001cc588/a300c2a2b4e0b91fca2571b000197552!opendocument http://online.unitconverterpro.com/conversion-tables/convert-group/factors.php?cat=energy&unit=0&val=21

You may not choose a higher amount than your demographic. This defeats the purpose. There is no plan downgrade yet incorporated, but it may be a possibility.

Reduce - Reuse - Recycle: Implementation Material output is an RFID reader, battery powered RFIDs and an OCR device(optical character recognition). The first step would be to make all these components as part of a rental system. Not only do you rent extra products, but the core system is a closed system. A deposit is paid on the equipment and the service includes maintenance that is the responsibility of the service. As a result, if a person no longer wishes to be a part of the community, the deposit is returned and parts refurbished to be passed on.

Second, RFID tags can be optional. If a person lacks major electricity output, or doesn’t wish to have a breakdown of specific appliances, the tags are unnecessary. The tags will also be read/write, allowing them to be reconfigured. This encourages a system of sharing. Furthermore, there will be a set amount manufactured. Creating a feel of exclusivity. The community then feels privileged and committed to a cause.

The cases for the RFID tags and RFID reader are all to be made of Nylon 6, a thermoplastic that is durable, has great memory and is completely reusable.

Being that the RFID readers don’t need to process too much, all items would be sourced as second-hand units and thoroughly tested to maintain product quality. It is possible that one’s own computer becomes the replacement for the proposed CPU, however there would have to be an RFID reader add-on.

These RFID readers have the capacity to be wireless, however, and could send the information to the user’s computer. This dematerialises some of the material. The user then downloads the software to decode the binary information being sent via the RFID reader.

The choice to refrain from having a CPU is specifically for material sake. A problem arises from this, though. Does the user’s computer have to be on the whole time for the service to work? The answer is ‘yes’, because the unprocessed data cannot be sent to the service’s server without going through a processing unit. So we cannot dematerialise the computer. To reduce the impact of this, old computer units should be sourced and refurbished as small units. Fail safe systems need to be in place in the event that the user loses internet. First: if internet connection is lost, but not local connection, the OCR can still communicate with the CPU, as can the RFID tags. If both connections are lost, this is registered in the CPU. If it happens more than three times, the user loses their eligibility to ‘sell’ electricity, further to that, the electricity provider will be notified to confirm the electrical usage. http://www.mcdonough.com/writings/promise_nylon.htm http://www.alibaba.com/showroom/wireless-rfid-reader.html

component evolved to being one unit: Camera, CPU and router. Nylon6-6 would still be used as casing to market and communicate the service effectively.

This issue resolved by using 3G network.

Solar Batteries: Plausible?

Kinetic Batteries: Plausible?

Already in manufacture, the rental equipment provided is already on the market, reducing the requirements of the system. The mobile solar unit has been invented and weighs only 3kgs, the GSR-110B. The service system would allow the renting of these units in scenarios where it’s suggested. These solar batteries are already in circulation in Japan, and as the country rebuilds itself, and loses the need for these items, they can be refurbished and reused in this system.

It is better to rent already existing products. The products that I suggest are the PedalPower+ which allows you to use or store the energy expelled from riding a bike. A way to convert your bike into a generator and giving out compatible/reuasable batteries for this purpose.

The service would also rent nPower PEG which can charge devices by walking or running.

The rental of these objects would serve as a motivator to drop usage, and embrace alternative energy providers.

Batteries aren’t the answer to a pollution-free planet, but with a prevalent amount already in circulation, it is the first step to turning away from grid power and the common misconception that it is simply an amount of money. Creating your own power gives you a sense of ownership over your energy.

http://www.ubergizmo.com/2011/03/retractable-mobile-solar-unit/ http://jp.os-worldwide.com/solution/solar/img/gsr-110b_english_leaflet.pdf http://npowerpeg.com/personalenergy/personalenergy http://www.ohgizmo.com/2009/01/10/ces-2009-npower-peg-charges-your-gadgets-from-the-spring-in-your-step/ http://www.envirogadget.com/solar-powered/bicycle-and-solar-energy-charger-system/ http://www.pedalpower.com.au/index.htm http://peswiki.com/index.php/Directory:Pedal-Power

Idea Generation User can no longer ‘sell’ energy to other users.

We need a service that reduces energy consumption. If all participants are forced to switch to green energy, how does consumption monitoring aid the cause of reducing nonrenewable energy? There is not enough green energy to support the population, so a greater amount of people can use the system if they can commit to using less energy.

Prepaid electricity gives people a goal and they know how much energy they can use. A user gets close to their limit and they can choose to purchase electricity at a higher price. If a user doesn’t use all their energy, their ‘left over’ energy (or the finance saved) gets invested in a green energy plan and in their name. The other opportunity that a user has is to reduce their energy output by ‘selling’ it in return for extra shares or for profit. If, per cycle, a user chooses to ‘sell’ their energy, they can either choose for a financial gain (if someone needs to purchase it) or it gets invested once the cycle cut-off day arrives. If a user does not wish for immediate financial gain, the can invest it in green energy shares. The contract for these shares would be that the user must stay invested for two years before they could sell their shares.

This gives the energy company a chance to properly invest finance in green energy.

So currently, the service involves optional RFID tags and RFID reader, a compulsory (small) CPU with integrated OCR technology and memory to store a month’s worth of data, and a wireless camera. RFID tags and the wireless camera share the same shell, there are optional struts included to increase the distance from the camera to the meter display unit. All casing is made from Nylon 6, all technology is second hand. The software is available online and is downloadable on service purchase. All items are ‘rentals’ as part of the prepay service with an initial deposit paid.

The camera (with router, CPU and OCR tech) are still rented for a deposit, no other data, though.

What If...

...paying for electricity was compulsory? ...electricity was subsidised by the government and

we paid for it with taxes? ...nonrenewable energy was outlawed? ...we ran out of coal and natural gas? ...green energy was subsidised? ...energy was rationed? ...you were defined by your energy usage? ...your energy usage was made public? ...energy usage became a fad? ...Apple came out with a system for energy conservation?

I like the idea of having social media icons to increase awareness and kick start a campaign to lower consumption. I like the idea of rationing energy to encourage better consumption habits.

If paying for electricity was compulsory, one would be forced financially to make use of the service, regardless of whether it made logical sense.

If nonrenewable energy was outlawed, everyone would switch to green energy and there would be a shortage of energy because there are not enough green energy facilities to accommodate all of Australia.

If we ran out of coal and gas, we would be forced to either change our consumption habits or invest greatly (and give up farmland) for green energy.

If green energy was subsidised, many more people that are fiscally minded would switch to a more environmentally sustainable energy source.

If energy was rationed, consumers would develop better consumption habits and in turn, this common knowledge would be shared for the greater good.

If people were defined by their energy usage, there would be a potential social change in behaviour. People would make efforts to see this as a competition.

If energy usage was made public, it would kick-start a competitive atmosphere where, the lower your usage, the more admirable you are. It would be beneficial to add an extension indicator to this, for example, if someone used x amount per day, they might be represented by colours, or hues of colours that range from red to green.

If energy usage became a fad, there would be indicators on social media sites on your usage, as well as an addiction to lowering energy usage.

If Apple applied some brain power to this situation... we might just survive.

Design Scenarios 1. There needs to be a service aiding the reducing of electricity within a week, how do you do this?

Scrap the material needs. The service would be more user-centred and based on the efforts of the individual. In this scenario, information on a website would be given to all users on how to read their electricity meter and they would be encouraged to post their reading everyday on a social networking site. All parts of the service would be internet based, where information could be easily compared and public. This would allow development of the service over time. The main mechanism of the service would be competition through comparison. Each participant would sin-up and commit to reading their meter around the same time each day and slowly develop a ‘portfolio’. Potential extensions of this service would be comparing suburbs (to create a sense of community) and countries. The internet aspect would help keep the service unlimited in it’s potential and wouldn’t be geographically limited either.

2. There is only one material component allowed as part of the component to reduce environmental impact, how do you do this?

An OCR unit that communicates with your computer over your wireless network and allows a steam of information about your usage over time. This would alert the user to high peaks of usage. Online information/software downloaded would be equipped with analytical tools to decrypt the information. This daily usage would be comparable online and within communities. Again, competition mechanisms could be implemented. This unit, however, would need to accommodate for different kinds of electricity meters. Which is a problem as some (which are power saving) need to be ‘pressed’.

3. You need to provide a lo-fi solution for this problem. How do you do it?

The user engages with his consumption through play/creation. Each day, the user measures their consumption, and based on the reading, if they use less they gain more of ‘something’, like building blocks. A rewards system. The design might come with instructions and blocks can only be retrieved to build based on usage. If a user drops his daily kWh usage by 3, then he can use 6 blocks. If he remains the same, he is allowed one block, if he goes above his quota, he must return blocks based on how many extra kWhs he used. If it is 2 kWhs, then he must return 4 blocks. This system is loyalty-based, but nevertheless, invites users to be engaged in consumption issues. The mere presence of the design would bring awareness about the energy issue.

Design Scenarios 1. A user has a solar panel and gives back to the grid, how does the service work for them?

The service does not yet work for this user. Generally solar panel owners have their own home and do not live in an apartment. The service doesn’t have the capacity to take into account the electricity that a solar panel might feed back into the grid. As such, this is an area for development within the service when it expands out of Melbourne city.

2. What happens if a user loses internet for more than a day?

Initially, if a user lost internet, their usage would cease to be recorded. This led to an effort have RAM in the external CPU, increasing material need. Furthermore, how would this memory storage system update if the user had the internet down during the last week of the month.

To combat this, the units now have a router- which old data phones are equipped with. This leads the material impact to be even smaller as a single old phone satisfies these requirements. This also strengthens the integrity of the service by eliminating issues where the camera communicates with the CPU wirelessly.

3. How does a user productively use the rental system?

A user lives in an apartment and a mobile solar unit has been suggested to him. He orders it and receives the lightweight package the following week. Having no balcony, the user open a window, pulls out the solar sheet and hangs it over the window sill. The unit sits comfortably and safely on the floor. When the user comes home from work, he retracts the solar sheet into the unit and moves it to his bathroom where he plugs the hot water service into the unit and after a few minutes, proceeds to have a hot shower.

4. What happens when a CPU breaks down?

When the device stops recording data an e-mail is sent to the user, warning that a penalty charge may apply if the situation is not rectified in 2 days. The user checks battery and if broken, notifies the service, who in turn notify the energy and billing company. Should this happen three times where no other users are recording faults, the user is warned and may be removed from the service.

Storytelling John cares about the environment, he is especially aware of the impacts that modern technology has on it, being an engineer. He hears about Energy Trading online and has a look at it. He supports a family and is concerned about paying a set amount. He takes home the figures and compares the direct debit amount to an average on how much he has been paying quarterly. The numbers work out the same and he is interested in ‘signing-up’. He feels unsure about being committed for two years, but, reading the fine print realises that if any of the terms change, that he is free from the contract. Supporting a family requires more energy and of the three thresholds for energy use, based on a series of questions, it is recommended that John choose the highest electricity usage. He compares what he currently uses and understands that to comply he will have to reduce his consumption by about 10% each month. As he is prone to leaving the workshop light on, he believes that little measures will make this up.

Rick has a family and lives in small house with a large garden in Brunswick, he loves his backyard and has a conversation with his friend about the concerns of brown coal and it’s relation to farming. Wanting to make his own contribution, Rick goes to his local library to use the internet and finds some information about Energy Traders. He knows that he doesn’t use much electricity and is keen to support the cause of green energy. Concerned about not paying his bill at the post office, Rick calls the contact number and finds that this is an option. Rick knows that even though he has a family, his electricity usage is low and chooses one of the lowest brackets of energy usage.

He puts up signs all around the house to remind family to turn out lights and tracks his electricity usage in his journal.

Gina owns a small business and is shrewdly-aware of the marketing benefits of green-washing. Wanting to use an innovative strategy, she researches new efforts made on the front of effective-energy saving that is also quite public. Finding Energy Savers, Gina contacts them to see whether there is any way that she can promote her use of the service on her business’ social networking sites. Finding that business’ can enter the community, Gina signs up immediately and publicly announces her involvement. She is pleased with the positive feedback.

Personas John 40 Lives in Northcote Engineer

Rick 55 Brunswick Green Grocer

Gina 32 CBD Owner of a small business

Soo-Ling 28 Fitzroy Designer

Has a family, cares about the environment.

Is frustrated about environmental issues, worried about crops and farming and the disregard for soil.

Wants to appear green to help customers. Looking for innovative ways to show this to drive sales.

Born in Asia, now lives in Australia. Cares about fresh air and finding middle ground on ecological decisions.

Joshua 36 Port Melbourne Bank Manager

Lucy 19 Footscray Waitress/Student

Bill 72 Frankston On a pension

Leena 27 CBD Researcher

Wants to keep his finances orderly and easy. Likes all his bills to be direct debited from specific accounts and hates credit cards. Is acutely aware of how he is charged for energy (an average) and doesn’t like it. Is not invested in the environment. Is invested in a holiday house for retirement.

Just moved out of home and is studying. Likes to keep her bills organised and is vaguely aware of environmental issues. Likes to be considered aware and as a trendsetter. Small budget. Share-housing.

Bill is short on finance in his old age and needs to keep on top. It is easier to cater for electricity when it is not as expensive and he knows how much it will cost. His granddaughter is a huge environmental activist.

Leena is in Australia for two years on a research assignment. She is appalled that there is no system for battery disposal and is interested in how Australia’s waste system works.

She cares about the environment but feels that she cannot do anything about it, especially in Australia

Technology: Prevalent Meters in Australia

EMS2100 Electronic Meter

Odometer

Round Dial Meter

This meter flashes every time a Watt hour is used. A small wireless camera can be placed over the LED and register the light each time it ‘pulses’. This information would be sent over the wireless network to the CPU, where it would be processed and sent to the user’s computer and the service system.

The wireless camera required for the odometer would look much the same, with a wide angle ability to pick up the numbers.

Since that low and high peak electricity usage would be disabled, the camera would only need to read one line.

The wireless camera for the round dial meter would be the same as the odometer, the process to decode it would be a more complex program, but nevertheless, still applicable.

The technology required to process the information sent by the camera is available. The most difficult part of information transfer would be the camera having enough distance from the panel to read the meter. This could be solved with simple adjustable struts that can attach to either side of the unit. http://www.simplyenergy.com.au/Tour/Resources/VIC/Meters.aspx

Camera and RFID tag casing

This is the initial design for the casing of the camera.

Now that old phones are to be used, this casing is no longer applicable.

Casing with battery and camera drawing

Solidworks

CPM: Critical Path Method Requirements: credit card bank account energy bill provider collaboration internet ability to switch energy providers (not in a contract plan) energy provider collaboration software designer website designer second hand RFID tags and reader supplier second hand CPU provider FAIL: What if no supply- CPU and RFID, user stuck with 100% green energy and no stock. User doesn’t switch until receives bundle If this is the case, then the user could choose not to switch.

Solution: User cannot sign up unless stock available.

Electricity company trust Bridging software computer sourcing power conversion- where does it draw power?

Use mobile phones and their battery/charger Someone comes to stay Can I turn off my public viewing option?

Nutting out CPM logistics and notes on it

1. User sign-up online//entering name, address, handle, how many people live in your house, average electricity usage-- questionnaire whether RFID tags are needed, credit card/bank account details for service debit and item deposit.

2. User signs up/switches to service’s chosen electricity provider and switches to 100% green energy.

3. Energy provider registers new user as part of ‘energy trader’ service.

4. Set-up is complete, user downloads software interface.

5. Online system registers user details and send out package of CPU, camera, RFID tags and RFID reader.

6. Stock of second-hand CPUs, r/w RFID tags and readers checked against database, more ordered if ware

house below supply minimum 6. User receives package: logs into website database which syncs with computer software and prompts setup

beginning with OCR camera tech 7. Once camera is on and information recording is confirmed, software setup system prompts next step which is

asking whether the user has RFIDs. If yes, then the user programs each of the tags through the software

interface which is using the RFID reader to write to them.

8. User places RFID on appliance wire and configures appliance category remotely from computer.

9. Repeat step 8 until all RFID tags are set up 10. Redirect to main login page 11. Generate message on ‘Welcome’ forum to welcome new user to system 12. Main page links to user-generated consumption statistics by amount of people.

13. Data begins to input. User can look at breakdown if RFID available.

14. User participates in forum conversation.

15. One month later on a weekday, the user is debited set prepaid amount 16. The user learns to reduce consumption and wants to trade his electricity for shares. He is able to chose

increments of 20 kWh to trade. Each kWh traded is equal to one share. All shares are equal as there is a

flat rate for electricity usage.

17. The money electricity saved against the money earned is invested in green energy as per the agreement

with the energy provider.

18. The user reaches two years of trading and a button becomes available that allows the user to cash out his shares.

19. The user no longer has use for the system as they have changed their consumption behaviour. They send the

CPU and camera back to Energy Traders and receive their deposit back.

CPM: Manufacture Source/Supplier old phones with camera and 3G/4G connection

disassembly

Source/Supplier Nylon 6-6

tooling company to design mould parts

Software/Interface Design

Find Energy Provider

casing changed from CPU, camera and RFID to CPU and camera from phone combined

bridging software

assembly

first samples to be tested

outsourced to interaction design company

find and employ contract lawyers for legal proceeds

Negotiate flatkWh- rate and excess flat-rate

tools adjusted for final iteration

quality assurance/ compliance

beta testing of platform

Sign a five-year agreement on flat-rate, Green Energy investment, prepay and shares

resolve bugs

injection moulded parts

CPU and camera casing//phone

standby for launch

find and employ contract lawyers for legal proceeds

Talk to billing company for DD details and excess processing

CPM: Launch Write press release for the the service launch and send to publications in line with Energy Traders

Initially the user would install a software package, but to decrease material cost, the website hosts the information and graphics and the service’s server converts data

Get media buzz around service by hosting an informal event to entertain green thinking leaders

Build momentum through social media by getting platform leaders on board

Facilitate conversation on forums to disseminate all aspects of the service

Launch service

All social platforms report launch

relay information to energy provider

relay information to energy biller

Website goes live

visibility line

30 day transition period Switch providers

electricity provider switch

Prepay amounts

User info

User visits live website

chooses SEG

redirect to SEG payment $700

on-site install

chooses basic

pays deposit for material

receive parts in mail

Sign up

install

CPM: Use

casing changed from CPU, camera and RFID to CPU and camera from phone combined

electricity excess per user calculated in separate file and sent to electricity billing company to debit excess and prepay amount service manages and allocates share division among user contribution

electricity provider switch

Initially a platform to be built with the website, it was better to merge and use SEG forums as it would increase communication

amount of electricity saved per user tallied and sent to electricity provider, totals cross-checked and confirmed.

amount of electricity limit exceeded tallied and sent to electricity provider to confirm usage

Social platforms maintain service-to-user communication tailored comparisons

Other users contribute to SEG forums

days left

User visits live website

user logs in

data sent from camera/ CPU to server, information displayed via website

electricity used of cap projected end of month save/expenditure realtime information

quota + excess electricity x excess rate direct debit

Macro Mapping http://

http://

kW/h

Hi!

Removed this icon, as the mail and gift icon were synonymous. It is not necessary to name a product a gift.

Removed this icon, as the CPU and camera are no longer separate but a combined unit, due to dematerialisation.

SEG

SEG

kW/h

physical mail

electricity recording

more

less http://

choose between SEG/ET

?

community of people service/service designer camera/CPU/router

ET website

question on forums

service phone call

green energy

electricity usage

increased consumption

decreased consumption

sign-up

rental system

service network server

a user’s computer

rental items

Hi! user

ET forums

$

user cap

money

?

SEG smart energy groups

%

user comparison

service suggestion

i

information

twitter

ET shares

PedalPower rental

facebook

Finalised Components camera and adjustable straps - recycled nylon 6-6 casing: injection moulded CPU - casing made from nylon 6-6, processing unit and router from recycled mobile phones//bridging software for compatibility Optional SEG install: see website software interface converts OCR meter reading facilitates conversation enables trading trading system, comprised of: flat rate kWhs 300kWh/month per household + 50kWh per additional adult and +25kWh per child 1 kWh saved = 1 share rental system Kill-A-Watt Mobile Solar Unit

PedalPower+ nPower PEG

Late Findings: Fail Points Major problems, late solutions RFID technology not viable after a long conversation with Smart Energy Groups User’s internet not viable One of the greatest problems with this design is the mixed research on RFID capability. After a long conversation with one of the technicians of at Smart Energy Groups, we came to the conclusion that RFID tags would need to have direct access to the appliance load wire before (which would require cutting through insulation). This is not viable for a consumer to do. So, the solution for this is to remove the option of having a RFIDs at all. So a user can opt in for Smart Energy Groups’ detailed information system, or the over energy usage. Comparison is still available and a user might document the energy output of appliances (if suggested) by renting a ‘Kill-a-Watt’.

Further to this, should the user’s internet fail - even after data is saved on memory, the service runs a greater risk of losing an energy provider’s trust. So, the information needs to be transmitted on a reliable system (4G or 3G). This would be integrated into the service CPU which can have a router inside.

These are prevalent in most mobile phones, which means that used mobile phone CPUs could be used to process and send the required information. //Liam: Whole reader unit in one place camera with CPU

http://smartenergygroups.com/ http://www.thinkgeek.com/gadgets/travelpower/7657/

Poster

http://

http://

kW/h

Hi!

et

Amount left prepay

48%

You lowest energy consumer

Days left (before cycle end)

22 days

kWh

Subscribed: Community forum topics Running on empty: more exexercise, less energy

//RobinsonC: “I found that...”

comparison ...New topic: Solar Battery Recycling...

Twitter and #etc (#etc - energy traders community) “Working with eco insulation to drop below 200 kwh/month. #etc” - @selling_something We have a new forum topic: “Reusing coffee” - @EnergyTrading

(choose your parameter from the drop down menu. eg. similar situation, people winning the least amount of energy in a demographic group.

time choose parameter from the drop down menu. Last 10 hours, last 10 days, last month (this area for choice)

Suggestions based on usage and information input 22 shares

recent share development the facts about what the shares are investing in.

Thanks to top sponsors.

I.e. Your heating/cooling unit has been used everyday for the past week. This has caused an average increase in electricity usage by 7%. You could decrease your usage by renting a mobile solar unit that would save you 80% of the current cost to run it.

sell energy

energy traders pre-paid energy. simple.

buy energy

kW/h

http://

http://

Hi!

SEG

user journey month 1

http://

month 2

http://

i

http://

SEG

?

SEG

Hi!

?

$

Hi!

energy provider switch

$

%

≼ 2 years

?

$

http://

kW/h

Hi!

i

month 3

share amount emotion energy consumption

Energy Traders is a 100% green electricity cap plan, redeeming your unused kWhs into green energy shares.

$ %

$

$

Prototypes

Energy Traders Website YouTube: Website Use

YouTube: Social Media in conjunction with Energy Traders

Practice Report

LCA Justification

LCA Justification Given that 93 percent of Victoria’s energy is non-renewable, and that Energy Traders changes a person’s energy consumption (regardless of amount) from brown coal (93% likely) to 100% green energy, the material input is negligible.

The only material items are a reused mobile phone and Nylon 6-6 casing (which is renewable).

At an Australian average of 5,840 kWh annually, (which is .7 tonnes of coal). This negates energy used to produce as each case is recycling material (Nylon 6-6) and the simple injection mould process’ embodied energy would not be greater than .7 tonnes of coal per unit.

User behavioural change is the ultimate goal of the service where, not only is the energy consumed, renewable, but being consumed at a lesser rate, allowing green energy to provide for a greater number of people.

The rental system uses items that are already in circulation. The mobile solar unit has a large battery in it, which is cause for concern. However there are enough already in circulation to use without requiring further manufacture as a result of the recent Japanese tragedy.

http://users.tpg.com.au/users/robkemp/Power/PowerConsumption.htm http://www.convertunits.com/from/kWh/to/tonne+of+coal+equivalent

CPM

CPM: Manufacture Source/Supplier old phones with camera and 3G/4G connection

disassembly

Source/Supplier Nylon 6-6

tooling company to design mould parts

Software/Interface Design

Find Energy Provider

bridging software

assembly

first samples to be tested

outsourced to interaction design company

find and employ contract lawyers for legal proceeds

Negotiate flatkWh- rate and excess flat-rate

tools adjusted for final iteration

quality assurance/ compliance

beta testing of platform

Sign a five-year agreement on flat-rate, Green Energy investment, prepay and shares

resolve bugs

injection moulded parts

CPU and camera casing//phone

standby for launch

find and employ contract lawyers for legal proceeds

Talk to billing company for DD details and excess processing

CPM: Launch Write press release for the the service launch and send to publications in line with Energy Traders

Get media buzz around service by hosting an informal event to entertain green thinking leaders

Build momentum through social media by getting platform leaders on board

Facilitate conversation on forums to disseminate all aspects of the service

Launch service

All social platforms report launch

relay information to energy provider

relay information to energy biller

Website goes live

visibility line

30 day transition period Switch providers

electricity provider switch

Prepay amounts

User info

User visits live website

chooses SEG

redirect to SEG payment $700

on-site install

chooses basic

pays deposit for material

receive parts in mail

Sign up

install

CPM: Use electricity excess per user calculated in separate file and sent to electricity billing company to debit excess and prepay amount service manages and allocates share division among user contribution

amount of electricity saved per user tallied and sent to electricity provider, totals cross-checked and confirmed.

amount of electricity limit exceeded tallied and sent to electricity provider to confirm usage

electricity provider switch

Social platforms maintain service-to-user communication tailored comparisons

Other users contribute to SEG forums

days left

User visits live website

user logs in

data sent from camera/ CPU to server, information displayed via website

electricity used of cap projected end of month save/expenditure realtime information

quota + excess electricity x excess rate direct debit

CPM: End of Life service notifies energy and billing companies

service manages and allocates share division among user contribution

service accounts for amount and reduces share pool

billing company transfers amount to user

Social platforms maintain service-to-user communication Other users contribute to SEG forums starts to save up shares again

User visits live website

user logs in

checks to see what is available to redeem

selects and requests shares to redeem

user receives payment

user shares experience online

Stakeholder Mapping

Stakeholders technology employees

energy storage devices retail companies

e-waste contributors

web designers

alternative energy

designers

e-waste companies

web development with realtime

usage items

manufacturers

SEG Smart Energy Groups

software designers

phone e-waste

electricity devices

rental items

appliance designers appliance manufacturers

appliances that require electricity

the social networking community

government

arable land manufacturing decisions

trendsetters

kW/h

http://

phone e-waste

eco community

students

coal investors

‘green’ incentive schemes

coal manufacturing plants

energy billing companies

legislators

coal mining

green energy builders

policy makers

brown coal energy

electricity providers

service design

small businesses

service designers

users

nonrenewable energy providers

renewable energy providers

families financially strapped social media users

Resilience Framework

Resilience Framework: Identifying Weaknesses The trust between energy provider and service: how can the service ensure that CPU units aren’t disconnected or tampered with?

A penalty for non-readings could be put in place. I.e. as soon as a meter reader ceases to transmit information, the user is warned that if this is not rectified within 2 days, that they will face a penalty charge that is negotiated at contract signing.

This is problematic when the user is not at fault. If the casing does not allow user access it requires extra material (special locks) that is too much of a material sacrifice. However, a tamper-proof screw could be put in place. If this is found to be threaded, the user pays a fine, if not the service accounts for the fault in a predetermined way.

What if the user loses internet?

How can the system maintain integrity?

If the user loses internet, then the signal sent to the server is lost along with reliable realtime information. If the user is guilty of attempting to abuse the system, this is difficult to ascertain, because internet faults are also common.

To circumvent this issue, the best alternative is to function independently of the users internet. By accessing the 3G/4G system, internet outage is unlikely, and if it does happen, it is universal and unplanned.

This reduces the ways in which the system can go faulty, strengthening this point.

What if an energy provider breaks a contract?

If an energy provider broke their contract, not only would user not have their electricity flat rate, but they would wouldn’t have an incentive to save kWh and they would want they invest back. Further to this, for the service to work, proceedings to find another energy provider would be difficult and the legal agreement would look different to the previous one, meaning rolling out new terms and conditions to users, potentially changing prices and resulting in the possible loss of confidence.

This situation would be best dealt with during initial legal proceedings where the grounds for breaking contract are negotiated and the result profitable to both parties.

What if a user has people to stay? How can they stop their points from being damaged?

If a user knows that their electricity usage is going to increase due to forthcoming circumstances and they are very conscious of their ratings and comparisons, they might feel that the service it unfair.

In response, the user may choose to make their profile ‘private’.

By doing this, they knowingly forfeit a chance of earning shares and they do not appear in the current ranking statistics and comparisons. When the user re-enters the public sphere, the last three (public) months support their current statistics.

Visual Instructions for the use and rationale of the product

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kW/h

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SEG

Macro Mapping

Micro Mapping: Customer Journey Map month 1

month 2

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i

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kW/h

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i

$

SEG

?

SEG energy provider switch

share amount emotion energy consumption

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Micro Mapping: Customer Journey Map month 2

month 3

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Hi!

2 years

?

$

%

%

$

$

$

Reflection

Reflection Service Design thinking has very quickly become an avenue that I wish to pursue. This studio allowed me to appreciate both sides of the process. As a student, my critical thinking methods and system development have improved astronomically.

Mapping has particularly become a tool that I appreciate and employ through all stages of my design process. The variety of approaches that service design offers helps me, I feel, develop a fluidity in my design approach, where it was more brittle to begin with. However, I feel that I did not develop practical manufacturing methods, due to an unconscious motivation that was my own. This studio has put my education at a cross-road, where products lie one way and services the other. I will continue to attempt to walk at an equidistant path between them both.

The project itself was very exciting. Working with an ideal that I am passionate about helped me to think through the different ways the service could be applied. I think one of the weakest points about the service is that it relies on energy providers to be sympathetic to the environmental cause; which, being a pessimist, I do not think that they are. I am also unsure of how the energy provider would deal with user funds, the ‘value’ of the share might decrease, and the investment into green energy mightn’t have the opportunity to grow. Further, without sufficient media backing, this system would be difficult to put in place.

Some of the most positive aspects of the service, however, are the immediate changes to user behaviour. Switching to 100% green energy before beginning to monitor usage is a mighty way to bring about change. Further altering habits through competitions, social media and society help behavioural change to become embedded in the modern society. All media is social, so too should be design.