5 years of professional experience, 5 years of educational achievements and pushing 30...
Staying true to my passion: I guess there is something about communicating ideas that tickles me ever since I was little, a feeling that can not easily be described. Since then, I have developed a dexterity, to insightfully interpret and use information, in a quest for ideas worth communicating. This was the purpose that dictated my studies and guided my career path. For more than five years, I have experienced the advertising world very passionately. I have gained my experience by working side by side with top executives and most creative minds amongst professionals. The result of great teamwork is presented in the selection of projects that follow.
3
4
FYI Due to industry legislation, I am not able to show examples of my most recent work completed for Lucky Strike. Please contact me to find out more about my expertise with the brand. Thank you for your understanding.
5
Forthnet Group A stakeholder in the broadband and pay-TV market in Greece and BBDO’s leading account. I worked on the account for more than 2 years, during which I pursued my passion for telecoms. In an environment that is largely shaped by the consequences of digitisation and mobile data, I was assigned the task of developing and implementing marketing communications for fixed-broadband and pay-TV services better known as double and triple play bundles. This is a selection of projects I worked on, from the position of AM.
In the year 2020
Building on home entertainment
Broadband became a commodity
The widening popularity of smart phones and the increasing demand for mobile broadband initiated a proactive presentation as consultation towards our client. The extensive secondary research and prospects analysis, examined among others: technological advancements, new business models, mobile media channels and suggested ways of implementing long term strategies for the organization. In the end, a solid projection was made for the telecoms landscape in 2020. The top management has recognized, that the project enriched the agency’s expertise in the telecoms market.
Research had shown, that the repercussions of the recession have permanently altered consumer behavior. Our business group was quick to react and made an honest hypothesis. “Economic recession = more time at home for consumers”. It was therefore imperative to start building an image for the brand, focusing on “Low-cost Home Entertainment”. The deployment of tactical media channels in our communications, allowed us to be the first amongst the providers to capitalize on this image and sustain a first mover advantage over the competition.
When briefed to communicate a price discount on a triple play bundle, our proposition involved a new angle on solving the brief through the price comms strategy. We assumed that 2play bundles are a commodity. Pay-TV is the premium service that consumers need “the extra push” in order to subscribe. Thus, we ascribed the entire discount on the pay-TV subscription and created a bargain. Shortly after, the competition followed this strategy.
6
Film Noir The project required developing the communication strategy and creative execution of a triple play bundle offer. The bundle was positioned in such a way so to exhibit the attractive cinematic offerings of the pay-TV service and at the same time communicate a discount element of the subscription. This was achieved through “film noir� aesthetics present throughout the communication touch points. My project management role, oversaw the entire process. Watch TVC - http://youtu.be/BQrvpkc3kyc
The price speaks for it self
Watch TVC - http://youtu.be/T1KNyfo2LZY
Artwork belongs to the Creative team
The launch of a new 2play service bundle was communicated using a hard selling TOV. With a most competitive monthly subscription, the comms strategy focused on the price. Responsible for project management, I was absorbed working on the production of character development and 3D animation. Sales data confirmed that the strategy employed was the way to go.
7
BMW Group The first account I was involved with and appointed the task of safeguarding the corporate identity, thus assimilating it in all the communicational material. An integral part of the work, as the agency was responsible for safekeeping the BMW and MINI brand identity in every communication channel for the entire range of products: automobiles, motorbikes, after sale services and BMW Bank products. Whilst working on the account from an AE position, I was involved in the communication process for the launch of several new models under the BMW and MINI brands.
Cars in crisis
5 years of success
Competition Analysis
The global economic recession had an unprecedented effect on the automobile industry. Our business group performed a thorough research in order to produce a presentation with insights on the global car market trends for the years to come, while at the same time addressed specific aspects of the Greek market.
In the fall of 2009, BMW celebrated 5 years of dynamic presence in the Greek automobile market with a rewarding event and our agency was responsible for the development of the concept, as well as the artwork to endorse it. The red carpet, paparazzi, VIP’s and champagne all contributed towards the “film premiere night� concept of the event.
For more than 3 years, I was responsible for observing and analyzing the brands competition. Produced reports on a monthly basis keeping the client up to date with market developments, new model launches and communicational tactics and strategies deployed by the competition.
8
7 Series The new 7 series, the flagship model of BMW, was launched at the end of 2008. I closely collaborated with an events agency, in order to organize the launch event for the new model. The venue was one of the most prestigious hotels in Athens. The project involved the design and production of indoor decoration for the venue, the invitation and a giveaway for the guests. We also published a print ad intended for tactical communication in the press.
MINI Convertible
MINI Branding Beach Resort For 2 consecutive years, I was responsible for handling the project of branding a beach resort with MINI endorsements. In close collaboration with the creative team and the BLT agency of the group, we developed the concept and produced the endorsements for the summer season.
Artwork belongs to the Creative team
In 2009 the new MINI convertible was launched. Closely working with the creative team and the print production department, we were able to adapt the POS communicational material from the global manifesto, produce it and distribute it to the entire MINI dealer network. We also developed a print campaign to tactically communicate the launch of the new model specifically targeting the brands target audience.
9
Throughout my advertising career, I have had the chance to contribute towards creative thinking and concept development. My ability to formulate solid concepts and propose pragmatic solutions, at times when deadlines are running out and creative hands are in short supply has been acknowledged by the creative department. This is a selection of projects that have rolled out and in which my contribution towards the final creative outcome was valuable.
10
A SUIT WITH A CREATIVE EDGE
Forthnet Telephony The project’s requirement was to communicate the launch of a fixed telephony service. The service was positioned as “limitless fixed telephony”. Participating actively in the debriefing process, I was able to suggest the concept of someone being so used to the benefit of limitless telephony, so when answering the door bell, immediately felt as if they were on the phone and continued having a conversation through the intercom. Watch TVC - http://youtu.be/fhT6sE9Yre0
Forthnet ADSL When targeting a young audience, it is critical to talk the talk. My constant involvement in social networks, blogs and forums provided enough insights for the creatives to compose a script, picturing a student giving testimony on his internet activity. Furthermore, I actively participated in the production process of the footage by assisting the main actor become familiar with his lines in the script. Watch TVC - http://www.youtube.com/watch?v=-G75Adn2dxA
With the launch of the new BMW Z4 the client provided the footage in order to produce the TV communication material. The project lead time demanded our immediate response and due to a shortage in “creative hands” I was asked to edit the footage and present the client with a draft version that would later be finalized by a production company. Video editing has been my hobby for some time now, so making a sequence from the footage and having it broadcasted on TV was truly rewarding. Watch TVC - http://www.youtube.com/watch?v=s9z-4niIr80
Artwork belongs to the Creative team
BMW Z4
11
A proper education Completed my higher education in British Universities and achieved an undergraduate degree in Business Administration, followed by two postgraduate degrees in Marketing Management and Communications respectively. In my early years, I graduated from elementary school in London and followed the British curriculum throughout high school. During my higher education I have completed the three dissertation papers that follow.
12
Digital Terrestrial Television vs. Nova The launch of Digital Terrestrial Television (DTV) in Greece inspired me to conduct research for my master thesis project. The research investigated the threat posed by DTV on the satellite TV provider Nova. It was fate that I would later work on the advertising account of Nova as part of the Forthnet account. Thesis publication - http://issuu.com/tkondomi/docs/digital_television_-_an_insight_on_the_greek_marke
F1 and the media Enthusiastic about the motorsport of F1, I have been closely following the championship for more than a decade. A sport that is massively viewed through media channels and that is second in worldwide popularity after football. This was motivation for me to conduct a thorough investigation on the role of the media in shaping the sport over a period of 20 years. Thesis publication - http://issuu.com/tkondomi/docs/media_accommodates_sport
Marketing communication against Music Piracy Having vigorously experienced the music piracy boom through Napster and other similar platforms, I was intrigued to investigate consumer behavior and trends towards this illegitimacy. I conducted primary research using qualitative and quantitative tools, in order to propose marketing solutions to address the problem. Thesis publication - http://issuu.com/tkondomi/docs/the_phenomenon_of_music_piracy_in_greece_-_a_marke
13
Plant
seeds and watch them grow Since graduating from high school I have been active on several personal projects. Like most things in life, working on these projects required a great deal of effort, time and dedication, but the excitement and thrill of making something new and watching it grow, was always rewarding.
14
Cohete Surfboards - WIP
Domogroup - WIP
A local Greek company specialising in the manufacturing of surfboards and in the distribution of lifestyle brand products. Some of these brands are, NIKE 6-0, O’Neill wet suits, Creature accessories for surfboards. I provide constant strategic consultation for the owner towards increasing brand awareness and creating a positive WOM for the products through tactical PR comms.
Specialising in wooden design and construction, Domogroup has a very broad range of products to suit every home. For over 5 years I have consulted the owners towards developing communication strategies in order to strengthen the brands position in the Greek market. I have also provided strategic direction for groups communication. www.domogroup.gr
www.cohetesurfboards.com
Cohete Longboards - WIP A project that is still under development in which we extent the Cohete brand in the manufacturing of longboards (skateboards). The concept of fully confugurated longboards through an online platform has received significant investor interest and we are actively pursuing the investment prospect in order to execute and launch the online platform in the Dutch market.
Technognosia An event management team, specialising in staging Techno music events. I am one of the founding members and along with my team, we were responsible for the management of numerous music events with world class DJ’s hosted in venues throughout Europe. In 2008 and after 5 years of activity, the brand name was sold.
Tinos Surf Lessons – WIP
WAR CHILD
The project was started by a local surfer from the Greek island of Tinos and is one of the first surf schools in Greece, offering lessons, rentals and camping facilities. In close collaboration with the owner, every summer we lock down a yearly strategic plan for growing the business and establishing it as an authentic surfing destination.
A freelance project I worked on along with an art director. Formulating the concept and tight mechanics for an activation, aiming to gain subscriptions for the fundraising organization. We pitched a promising proposal that utilized brand activation channels for answering the brief.
www.tinossurflessons.com
15
16
A bit about me I have been described as a social individual with a good sense of humor. I try to have an active lifestyle by having numerous interests and hobbies. Always up for experiencing new things, I live life with a positive attitude and an open mind. My family and friends play a very significant part in my life and I believe that long-term relationships with people and a healthy working environment are key for maintaining balance in my life.
Love a good adrenaline rush From a young age, I have been described as a sportsman. Active on several traditional sports during my childhood, I have come to love extreme sports and the adrenaline they provide. Skiing and snowboarding during my teens, surfing and downhill cycling for the last two years have kept me active during my free time. Lately I have taken a deep interest in bouldering that I practice on a weekly basis.
Passion for film From a young age I have been very passionate about films. My collection holds hundreds of titles ranging in genres and styles. My extensive viewing experience along with my higher education in media and communications has allowed me to look at cinema with an artistic edge. Furthermore, during my younger years I was consumed with writing scripts for short films. I am also confident with editing footage and postproduction sequences.
Internet Activity For over a decade, I have been exploiting the greatest source of information. Currently active on many social networks, forums and blogs, I fully utilize the web for my personal and professional benefit. Up to date with developments and really excited on mobile platforms prospects to follow in the future.
17
Thank you for taking the time to look at my portfolio. The information shown is private. Please do not share it & use it sensitively.