Tl3 - Corporate Book by thelab003

CORPORATIVE BOOK

LAB c/ Pujades nº 85 08005 Barcelona Spain

WEB www.tl3.tv

info@tl3.tv Tel.: (+34) 93 300 07 96

TL3 is a Creative Laboratory based in Barcelona which develops cutting-edge marketing and branding solutions. Our main strength is to create forward-thinking concepts aimed at achieving high-end media coverage. TL3 thrives on its creative energy to continuously create and develop new ideas, concepts and projects. Our goal is to identify the best concepts and strategies that help enhance our clients to position their brands, products and services. TL3â&#x20AC;&#x2122;s team is constantly digging into the latest trends in consumer engagement, technology, media, communication and entertainment. By foreseeing future trends and understanding consumersâ&#x20AC;&#x2122; needs, we can infuse innovation and singular ideas into the projects that we develop for our clients.

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Expertise Lab

Expertise Agency

Design Thinking Retail Imagineering Experience Architecture Social Innovation Virtual Reality

Branding Strategy Brand Positioning Tribal Marketing Digital Advertainment Immersive Communication

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Our Methodology & Process TL3 acts in two main directions with a single process. On the one hand, we are constantly innovating and thinking forward about the next future trends. On the other, we can provide the best cutting-edge marketing solutions to our clients.

Our expertise covers all stages of a project, from inception and feasibility, to implementation, execution and ultimately closure. TL3 has a unique, creative approach which blends creativity, imagination, arts and the latest technologies to generate a disruptive idea.

SRATEGIC THINKING POWERFUL IDEA BRILLIANT EXECUTION

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Our Methodology & Process

Creativity

Strategic Thinking

Out-of-the-Box Thinking Emotional Architechture Experience Design

Open innovation Strategy New Business Models Viral Marketing Strategies

LAB Methodology

Innovation Forward-Thinking Technology Disruptive Technology Use Self- Assembly Design

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Approach Consumer Experience Retail Events Virtual Reality

Brand Tribe

Digital Engagement

Tribe identification Shared interests & spaces Lifestyle

Social Media Network Buzz Strategy

LOYALTY BRAND VALUE PROSPECTS

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Expertise Tribal Marketing Never before brands have been able to generate a â&#x20AC;&#x2DC;network effectâ&#x20AC;&#x2122; as they can reach huge audiences and impact consumers, either positively or negatively. Today consumers are organized in tribes as they learn about products or services through shared interests. Consumers no longer wantto be spoken to, they want to be understood and invited into aprocess of discovery.

We think beyond communications or channels looking for innovative, non-traditional solutions and ways to engage consumers through content or experiences. Helping them make smart choices about the brands they buy.

Advertising Experiential Marketing, Press Influencing, Communication Campaign, Brand identity, Sponsorship, Advergaming, Social Advertising

Corporate Immersive Events, Team Building, Product Launch, Sales Pitching, Internal Marketing

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Expertise Retail Experience In the evolving consumer environments, retail stores have become spaces where consumers interact and discover new and exciting products. Today’s consumers demand more enriching experiences which are meaningful and worth sharing.

Retailers must come up with immersive experiences that engage consumers and increase brand’s value. Our shopping experience aims to create innovative brand spaces and interaction activities within the retail environment. We help clients to create innovative communication solutions, developing the ideal experience for the specific client need or target.

Branded Spaces In-store Architecture, Digital Experience, Audiovisual Installation, Pop-up Stores, Aisle Customization, Proximity Marketing

Interactive Retail Shopping Window, Dynamic POS, Interactive Sillhouette, Smart Furniture, Augmented reality, Sound Sticker, Môn-Roi

Communication Channels Multi-format Screen,Projection System, Creative Led, PLV

Expertise Digital Advertainment Social media has changed the way we communicate, purchase or make decisions. E- commerce has become a disruptive force in digital environments. In today’s digital space, brands need to create new personalized user experiences.

We assist our clients in creating, capturing and implementing a thoughtful digital plan. We help identifying major initiatives, stories and tools needed to accelerate social media engagement.

Online Marketing Social media planning, Community management, Buzz/SEM/SMM/SEO/ORM, Fan acquisition, eCommerce, Metrics & online reputation

Digital & Content Design VFX/3D, 3D, Special effects, Motion

APP’s Mobile, Retail, Digital, TV, Contest

Projects

Case Studies

Vueling Fiat 500 Escribà Nike FCB HP e-Print BWR Custo Hotel Oasis Coll&Cortés

Awards

Vueling / Laus Bronze - 2013 Fiat 500 / Sol de Oro / Genio 2010

Laus 2013 Audiovisuales El simulador de vuelo más grande de la historia

MACBA, Barcelona / Airline

VUELING

1 1

“Surrounding 4D Experience” The Challenge

The Creative Idea

After eight years of growth, the spanish airline Vueling, wants to position itself as one of the leading airlines in Europe. For this occasion, Vueling wants to organize an immersive event for press and guests, that announces the new corporate image, and future vision.

Under the slogan: “fly, dream, and grow”, together with 220 journalists, celebrities and politicians, we developed the largest flight simulator ever created in Barcelona. Five months of production led us to build a facility of 40 meters long and 4 meters high, and 12 high-definition projectors.

2 3

Front screen Right screen Left screen

The Result The attendees experienced a wraparound captive sensation, where the speaker speech was synchronized with graphics in real-time in a spectacular choreography. The event was broadcasted via streaming with simultaneous translations. That same night, Vueling’s agency changed its corporate image world wide.

400 worldwide media references Reach: 98.000.000 estimated audience

”The presentation was the most important and memorable flight in our history, flying across the past, present and future of the company.” Lluis Pons CMO at Vueling

Barcelona - Madrid / Automobile

FIAT 500

“Surrounding advertising that comes out of the screens”

1 2

Front screen cinema Roof screen

The Challenge

The Creative Idea

The Result

The Italian automobile company Fiat reveals the new generation of their classic 500 series. For the launching Fiat is perusing a new communication concept that works beyond the parameters of traditional publicity, generating mass media coverage and leaving a lasting effect.

The creative concept marks a before and an after in the advertising format for theaters. We transformed the theater space into the cars interior, accomplishing the challenge of fitting 500 people in a Fiat 500. In this project we generate an immersive experience shared by all viewers, with the latest projection technologies and

software, we produce the first spot that runs both on and off the screen, making the viewers participate into the brands first Fiat 500 trip.

Innovative Commercial for cinemas “Sol de Oro” Awards Internactional media Coverage Premio Genio 2010

”The first time I have ever seen such an innovation in the way of doing advertising in the cinema.”

ESCRIBÀ

1 2

“The Cake of the Future”

3 4

The Challenge

The Creative Idea

The Result

Escribà, one of the most acclaimed pastry Chefs in the world, is presenting his work at Hattori Nutrittion College, the largest culinary school in all japan. Escribà’s idea is to broadcast during the event, the creation of a flavor. Escribà wants us to develop a press influencer event, that should become the centerpiece of Hattori’s night.

The project’s main idea, is to generate a performance (is to perform an…), an experience that combines both, reality and fiction. An engaging audiovisual show about Escribà’s “magic” baking technique, portrayed by 3D animated characters that light up the presentation, making it an outstanding show

Innovative Presentation International Media Coverage Increase in website visits

”Thanks to TL3, everything I dream about come true”

Front screen Right screen Left screen Cake

Christian Escribà Owner of Pastry Escribà

Hattori Nutrittion Collage / Gastronomy

Barcelona / Camp Nou / Fashion

NIKE FCB “63 million impacts” The Challenge

The Creative Idea

The Result

Nike & FCB want to launch their new football official kits for the 2011/2012 season. This kits represent a milestone in Barça’s history, it is the first time the team has an official sponsor on its legendary shirt. In this event we have to produce two main actions: a launch presentation, combining FC Barcelona’s team and its history, together with a shopping experience at FC Barcelona’s official store. Both actions seek to have an impact on the international press and to increase media coverage.

The concept is based on the idea that the energy of more than 50 years of history and passion, are hold in the foundations of the stadium. It is this power, that tailors the new kit in an impactful launch show. After the ceremony, we brought this experience to the FCBStore, making thousands of followers be part of this fantastic tale and allowing reality to merge with the virtual world.

Innovative Presentation Internacional Awarenes

”An amazing event, with espectacular lighting and sounds ” Cuatro Deportes Spanish Bradcasting Company

1 2 3 4

Center roof Left roof Right roof Under stairs 14

LABORATORY OF CREATIVITY

Blending innovations and imaginations

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5 cities / Hardware

HP e-PRINT “Free e-Print Sampling Point” The Challenge

The Creative Idea

The Result

HP is launching ePrint, their most innovative printing system, that allows you to print from anywhere at any time. The company understands that delivering an engaging online experience will help them connect with their target clients. Our challenge: developing an online campaign that suits client’s expectations and reaches consumers, through a variety of channels

When the audience comes to face with an entertaining experience, they relate to it. We wanted to connect with the audience, through a special comedy series in which two famous Spanish comedians, exchange opinions by using the unique ePrint system. This series were broadcasted on the Internet, generating a significant fan base in social networks. Following their composition preferences we brought to life five events in different metropolitan areas in Spain, where they could enjoy first hand the ePrint system.

120.000 online views 30.000 stand afluency

”First E-Print Point in Barcelona. This free sampling pop-up space was an amazing launching concept” HP Creative Agency Enric Llopart

Barcelona / Sailing

BARCELONA WORLD RACE “Surrounding 5D Experience”

1 2 3 4

The Challenge

The Creative Idea

Barcelona World Race international sailing competition needs to generate an event to carry out the new edition of this unique competition. The event will quote a distinguished elite of international attendees. BWR seeks to generate an experiential event that links the competition with the city of Barcelona and its culture.

The concept is about building a technological space where scenography, creativity and production seduce the attendees and takes them on a stimulating journey. This project is about developing an enveloping and vibrant system, a visual setting of 140 meters long and 4 meters high, together with a build up scenography and a sequence of projected contents.

Front screen Left screen Right sreen Roof screen

The Result The attendees are the central part of the story and live intense experiences during the event. This sense of surprise is generated through content previously synchronized to key moments of the act.

International Awareness Digital Engagement Real Time content driven Experience

”Amazing concept that connects the environment with the audience, making the imposible real” Africa PCP C. Pons 17

CUSTO

“Interactive Shop-Window” The Challenge

The Creative Idea

The Result

Custo Barcelona, international fashion brand, needs to create and promote new ways of consumption in their stores from Barcelona. In a saturated market, shopping experiences are crucial for differentiation and consumer engagement.

The projects initial idea was to intelligently connect with consumers, by offering different options that enhances product selection and shop interaction. We developed a sophisticated interactive tool in which con umers enjoy buying through digital elements. This tool extends visibility far beyond the store, generating a great deal of attention and connecting with outside pedestrians.

Increase in customer in store afluency 24/7 shopping opening Client shopping experience improvement

”Due to our first interactive Branded Space, we have maximied the shopping opportunities” Enrique Aso Custo’s CMO

Barcelona Airport / Fashion

HOTEL OASIS “Viral Communication Campaign” The Challenge

The Creative Idea

The Result

Oasis Hotel, holliday resort in the area of Cancun, needs to develop a commercial spot for their tour operators. In this project the customer wants to produce an animated spot showing the reasons why costumers should spend their hollidays on thisl resort.

For this spot we produce a sequence of illustrations and animated watercolors, communicating the feelings tourists go through while visiting Oasis. The guest acts as the center of the spot and through him we show how hollidays are at Oasis.

Increase in Tour operator sales Increase in customer registrations

”The commercial has increased significantly our brand awareness” Marketing Department C. Pons

Cancun / Tourism

London / Art

COLL&CORTES

“Conceptualization”

2 3 4

The Challenge

The Creative Idea

The Result

Coll&Cortes international gallery based in Madrid, Maastricht and London, is looking for a solution that will allow them to present and explain their most valuable art in an innovative way. Classical art galleries usually present work in a sober and traditional way.

The work exhibited by Coll&Cortes not only has market value, each piece has a history, a context. The idea is based on the concept we call “contextualize”, put into context. We develop an experimental space that consisted in a light installation and broadcasting area with the purpose of visualizing all about the artistic piece: time, space, history, geography. Transforming the way we understand and visualize art in galleries.

Gallery Customer afluency increase Innovative Art Presentation

Coll&Cortes do not want to be disruptive in the sector but understands that experiences in galleries should be a customer stimulating process.

Front screen Left screen Right sreen Sculture

Clients

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CORPORATIVE BOOK

LAB c/ Pujades nº 85 08005 Barcelona Spain

CONTACT www.tl3.tv info@tl3.tv Tel.: (+34) 93 300 07 96