Fashion
The 2010s:
The Most OutrAgeous Era of Fashion To Date The
roaring 20s brought flapper dresses, the swinging sixties brought mod and shift dresses, the noughties brought low rise jeans and frosted lip gloss, but what exactly did the 2010s contribute? The 2010s is possibly one of the most bizarre eras of fashion yet. Let’s take a trip down memory lane and rediscover what the 2010s contributed to the fashion archives. First up we have the moustache trend. I don’t even know where to begin with this bizarre phenomenon that bewitched us as a species. What possessed us to adorn a cartoon of men’s facial hair onto tote bags, earrings, duvets, t-shirts, mugs, backpacks and phone cases is beyond me. It came at the time during the surge in hipster culture, which also brought us man buns and harem pants. Quotes such as “I moustache you a question but I’ll shave it for later” and “I’d love to stay but I really moustache” often accompanied the sea of moustaches on duvets and t-shirts. Possibly the most bizarre trend of the 2010s, the moustache marvel first appeared around 2012, and thankfully, was short-lived.
Popular among teenagers and young adults, the Hollister and Abercombie brands took the world by storm. The sister brands represented a lifestyle of privilege and exclusivity. Not only were the store lighting choices and prices questionable, but remember the raunchy semi-naked models that adorned the shopping bags? The brands underwent criticism in 2013 for their size and race inclusivity after CEO, Mike Jeffries, made discriminatory comments as well as numerous lawsuits filed on basis of discrimination. This ultimately led to a rebrand in 2018, thankfully forcing the brand to include more sizes and diversity in their advertising.
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