TNLA recognizes the 2024 Lone Star Hort Forum award recipients and honorees.
Rethinking Branding: It’s All About the Human Connection
Building strong employee and customer relationships requires a special focus on branding.
15 The 2024 Landscape Challenge
TNLA held its annual Landscape Challenge with the San Antonio Livestock Show and Rodeo.
ON THE COVER: The Lone Star Hort Forum included the Young Leaders, the Summit, and the ARP Awards along with the Texas Excellence in Landscaping Best of Show Award. Page 6.
TOP: During the Lone Star Hort Forum, TNLA held Emerge Education Sessions for CEOs, executives and managers to learn about business development, finance and HR. Page 6.
RIGHT: Karen McCullough, CSP, gave a keynote called “Going Beyond the Brand” at TNLA’s January conference. Page 12.
BOTTOM RIGHT: Burleson’s 4H team won the 2024 Landscape Challenge. Page 15.
BOTTOM LEFT: Cybercriminals are using Facebook Marketplace to steal credit cards and identities by offering gravel and sod at a fraction of the rate of landscape supply companies. Page 16.
16 Unmasking the Facebook Marketplace Fraud Ring: Protecting the Green Industry Luis Chamorro of Warren’s Rockn-Mulch & Heirloom Soils helped uncover a theft and fraud ring using Facebook Marketplace.
18 What’s Up with Boxwood Disease Issues in Texas?
Reported cases of Boxwood Blight in Texas have proven to be other maladies.
The TNLA Lawn & Garden Tax Holiday gives landscapers the chance to buy plants, trees and water-saving products tax-free.
Reach 14,000 leaders in the nursery and landscape industry in Texas with TNLA Media!
Working for You Magazine
As an advertiser in Working for You magazine, you’ll have the opportunity to showcase your brand, products, and services to a targeted audience of growers, landscapers, hardscapers, arborists, retail garden centers, irrigators, and suppliers. With a readership that includes decision makers and influencers in Texas’ landscaping industry, advertising in this publication can help you increase brand awareness, generate leads, and drive sales.
Green Matters eNewsletter
Now more than ever, professionals consume information on the go. Our weekly eNewsletter allows members to stay informed about timely industry topics and association news, whether they are in the office or on the road. Your message will be sent directly to the inboxes of 14,000+ individuals, including TNLA members and industry professionals.
EXPO Guide
Advertising in TNLA’s EXPO Guide is an excellent opportunity to market your business to Texas’ landscaping industry. The EXPO Guide is printed and mailed to TNLA members prior to the annual EXPO and is distributed onsite to attendees. The guide includes event, education, and exhibitor information. Advertising the EXPO Guide can increase traffic to your booth or provide a show presence for companies that are not able to attend this important event.
TNLA Website
NEW OFFERING: Our website serves as the go-to hub for industry news, updates, and resources, attracting a highly engaged audience seeking the latest trends and solutions. Position your brand for maximum exposure and impact with a run of site leaderboard or rectangle ad.
President’s Message
We’ve emerged from the shorter days of winter and are greeted by the beautiful signs of spring. However, with the change of season comes increased demands on green industry resources, from labor shortages to water issues and plant inventory for projects. Yet, despite the challenges, our industry remains one of hope and resilience. At the recent Awards Ceremony during the Lone Star Hort Forum, attendees were inspired by remarkable stories from industry leaders like Billy Long, this year’s ARP Award winner, and Brian Gatlin, recipient of the Young Leader Award. Their tales underscored the power of gratitude, perseverance and effective leadership in driving success.
The theme for the Lone Star Hort Forum, “Dare to Bend,” urges us to explore the boundaries of horticulture, embrace change and think innovatively. In the face of industry obstacles, we must dare to seek unique solutions to overcome challenges. As we look ahead, our focus shifts to the upcoming EXPO in August, themed “AIM HIGH – Dream, Believe, Achieve.” We encourage you to embrace the spirit of aiming high and anticipate a prosperous spring, followed by valuable connections and experiences at the Nursery/Landscape EXPO. In the meantime, take advantage of our online education resources, attend local region meetings, and consider industry certification for your staff.
For any questions, issues, or opportunities where TNLA can offer assistance, please don’t hesitate to reach out.
WE HAVE A RECORD OF CULTIVATING SUCCESSFUL BUSINESSES!
For over 80 years, the Texas Nursery & Landscape Association (TNLA) has established the most trusted methods of doing business. TNLA strives to be the foremost resource providing the framework, essential tools and foresight for members’ success and serves as the authority on issues impacting the Texas green industry today. Our mission is to enhance members’ business success through legislative/regulatory advocacy, education, networking, and promotion of professionalism. TNLA members represent the breadth of the green industry in Texas including landscape professionals (design/installation), grounds maintenance, growers, re-wholesalers, retail garden centers, irrigation professionals, hardgood suppliers, municipalities, and more
TNLA EDITORIAL TEAM
Amy Graham President/CEO | Editor in Chief Kim Cabrera Membership & Marketing Manager | Managing Editor
Published By 550 SW 2nd Avenue Gainesville, FL 32601 800-369-6220 www.naylor.com
Publisher: Aviva Rothman
Editor: Adam Turner
Layout and Design: Pankaj Kumar Bharti
For information on advertising opportunities, call Krys Whildin at (352) 333-3406.
Working for You is the official publication of the Texas Nursery & Landscape Association (TNLA). Content is provided by TNLA, members of TNLA, and vetted contributors.
DARE TO BEND AT THE LONE STAR HORT FORUM 2024
TNLA kicked off the new year with our annual Lone Star Hort Forum. What is Lone Star Hort Forum? Participants were able to connect with colleagues, earn CEUs, enjoy keynote presentations and breakout sessions, take a tour (separate registration required), and celebrate at the TNLA’s Awards Festival!
As with every year, we kicked off our sessions with the Master Class Student Competition and White Paper Research Presentations where we explore the latest cutting-edge research from colleges and universities across the state. This year’s event offered a unique opportunity to hear from distinguished academics and passionate students as they unveiled their groundbreaking discoveries. This event covered a wide range of topics, including Floriculture, Nursery, Landscape, Turf, Fruit and Nut Crops, Controlled Environment Agriculture, Technology, Pathology, Entomology, Weeds, Public Horticulture, Vegetable Crops, Irrigation, Water, and Landscape Architecture.
Thank you to TNLA’s Key Contributing Partner: Gratitude to our Master Class Sponsor:
INTRODUCING THE EMERGE PASS
EDUCATION SESSIONS!
This year, we welcomed the Emerge Education Sessions exclusively for CEOs, executives and managers! Emerge offered an opportunity for top executives to gain knowledge from industry experts on topics such as business development, finance and HR. The Emerge Pass’ goal is to support your company’s growth over the next five and 10 years. Attendees also enjoyed a Tour of ATT Discovery District, Sewell Lexus, Love Field, and The Star!
Thank you to our Emerge Sponsors:
HOP IN, WE’RE GOING ON A TOUR
On day two, we took an industry tour to Southwest Wholesale Nursery, North Haven Gardens, George Bush Library, and Living Earth. Participants got to tour the grounds, meet with staff and source products.
LEARN MORE ABOUT OUR STOPS
Tour Stop #1: Southwest Wholesale Nursery
Southwest Wholesale Nursery is a 60-acre nursery in Carrollton that operates with a hands-on mentality and works daily to supply the landscape professional with the products and services they need to be successful. Many of Southwest’s employees have celebrated 20, 25, 30 and 35 years of employment with Southwest Wholesale Nursery.
Southwest Wholesale Nursery offers customers a convenient and professional delivery service. Upon request, they will ship landscaping materials, plants, trees, flowers and more directly to your jobsite anywhere in Texas. If needed, they can assist you in using common carriers to deliver your purchase to another state.
To better serve customers, Southwest offers tree installation services. They install all plant material, from 15-gallon to large specimens and ensure minimal damage to the surrounding area.
Southwest Wholesale Nursery is a business-to-business operation. They are here to serve green industry professionals. If you are responsible for any property management or landscape installation, they are here to help you complete successful installations for your client.
Southwest’s landscape division has been installing beautiful landscapes for many years and brings over 100+ years of combined experience in its staff.
Visit them in-person at 2220 Sandy Lake Rd, Carrollton, TX 75006; Contact them at (972) 245-4557; or visit them online at https://www. southwestnursery.com/.
Tour Stop #2: North Haven Gardens
Since 1951, North Haven Gardens has been the go-to garden center and plant nursery for those in Dallas, TX, and the surrounding areas. What began as a small, family-run plant nursery has become a highly respected horticultural undertaking, still with a
legacy of family and professionalism. As experts in the industry, they are committed to ensuring you have all the knowledge, skills, flowers and foliage you need to create a truly beautiful landscape, vegetable garden or terrarium. North Haven Gardens’ plant selection is vast, with items to please those looking for a vegetable garden, a flower garden, an herb garden, indoor plants or a good mix of everything. North Haven Gardens (NHG) believes education is essential, with plant experts available to help you figure out how to seed and maintain your gardens in Dallas, TX. While landscape design services are not offered, our landscape concierge service gives you some options when you need help. Whether you’re a beginner or an
expert, NHG can help you. Schedule a Garden Coach consultation with one of their knowledgeable Garden Advisors.
Visit them in-person at 7700 Northhaven Road, Dallas, TX 75230; contact them at (214) 363-5316; or visit them online at www.nhg.com.
Tour Stop #3: George Bush Library
The mission of the George Bush Presidential Library and Museum at Texas A&M University is to preserve and make available the records and artifacts of George H.W. Bush, 41st President of the United States. The George Bush Library promotes civic literacy, increases historical understanding of our national experience, and fosters a community of public service and volunteerism. They accomplish this mission by offering rich educational and public programs, original museum exhibits, and access to our archival holdings.
Visit them in-person at 2943 SMU Blvd., Dallas, TX 75205; contact them at (214) 200-4300; or visit them online at https://www.bush41.org/.
Tour Stop #4: Living Earth
Living Earth® delivers. Since launching its first store in Houston in 1985, it has been producing the best organic mulch, soil, compost and other amendments for municipalities, landscapers and gardeners alike. With
31 locations across Houston, Dallas/ Ft. Worth, Nashville and Knoxville, Living Earth® is the largest recycler of tree limbs, brush, leaves and grass clippings and the biggest manufacturer and provider of mulch, compost and other landscaping materials in Texas and Tennessee. Many of its locations focus on recycling green waste and manufacturing earth-friendly gardening and landscaping products. Moreover, every single location offers gardening materials ideal for your project!
Living Earth® is a proud member of the U.S. Composting Council, Texas Nursery & Landscape Association, Tennessee Nursery & Landscape Association, International Play Equipment Manufacturers Association, and more.
Visit them in any of their 31 locations across Texas and Tennessee. Contact them at (972) 869-4332 or visit their website https://www.livingearth.net.
THERE’S NO OTHER WAY TO PARTY LIKE THE MARDI GRAS WAY!
In the evening on day two of the Lone Star Hort Forum, we got to celebrate the industry’s best and brightest at our TNLA Award Festival! This year, we celebrated the Mardi Gras way with special MC Scotty Rigsby from Silverado Lawn & Landscaping LLC. TNLA members and non-members are recognized at the TNLA Awards Festival for their significant contributions to the green industry and their peers. TNLA awards categories and winners are as follows:
Young Leader
The TNLA Young Leader Award, established by the TNLA Board of Directors in 1996, is presented annually to a deserving young leader who has
displayed outstanding achievement and service to the Green Industry in Texas. TNLA and other community service by the nominee is given special consideration.
The 2024 Winner is Brian Gatlin with Living Earth.
Here is what colleague Paul Tomaso had to say about Brian at show:
“Brian has proven himself as a multifaceted leader since joining Living Earth nearly four years ago. I’ve been consistently impressed by his development of the sales teams, his positive attitude, and his ability to inspire and support others. As a coach and mentor, Brian prioritizes building relationships and putting the needs of others first, both professionally and within his community involvement. His willingness to lead by example and take on additional responsibilities exemplifies his dedication to the team’s success.
I’m proud to have Brian as a valued member of our team at Living Earth.”
Staff Award
The Staff Award is an award that is given by the staff of TNLA to an
individual who has assisted them push initiatives forward. They give themselves to further initiatives with the same vision and passion staff try to exhibit every day for the green industry.
The 2024 Staff Award Winner is Kirt Faulkner TCNP, TCWSP with KBW Supply.
Here is a little snippet of what our very own TNLA CEO/President Amy Graham had to say about Kirt:
“Over the years, Kirt Faulkner has shown true leadership. In 1999, Kirt passed the TCNP exam. He is one of 17 suppliers who has received their TCNP. Kirt was also the third TCWSP for Texas. He was assigned as the point person for the TNLA Leadership Bootcamp. Kirt councils participants
and assists with the mentorship part of the program. Staff rely on him for many things. He has helped make the program a success and helped aspiring leaders grow professionally. Kirt dares to lead; he doesn’t pretend to have the right answers; he stays curious and asks the right questions of everyone.”
Summit Award
TNLA recognizes a member firm that has made significant, exceptional contributions to the Texas Nursery & Landscape Association and its member firms. The Summit Award is the highest honor bestowed by TNLA on a member firm. The firm successful in achieving the Summit Award exemplifies the Association’s ideals: innovation, service, and highly ethical behavior in the way it conducts its affairs.
The 2024 Summit Winner is Leaf Landscape Supply.
Here is a little snippet of what our very own, TNLA Board Member Bobby Eichholz with Rialto Studio, had to say about his fellow colleagues:
“I had the pleasure of meeting Trey and Brad around eight years ago during a project collaboration with Triple A Landscape in SA. I was immediately impressed by the inventory, selection and organization of their yard, which made tagging trees a breeze. Throughout my time on the board, Brad has consistently shown eagerness to support the EXPO and other events. Leaf’s sponsorship is a staple, and it’s rare to find an event where they aren’t one of the main supporters. During our executive committee meeting last year, when discussing Summit award candidates, Leaf stood out as one of the top contenders. Their unwavering commitment to sponsoring events and dedicating their time is truly commendable.”
ARP Award
The ARP Award honors an individual professional for their outstanding contributions to the industries.
The 2024 ARP Winner is Billy Long TCLP with Billy Long Enterprises, Inc. This what TNLA has to say about Billy Long:
“Billy’s journey in TNLA has been extraordinary. From CLT exam participant to Region I Treasurer, his passion for the industry has been inspiring. Serving as board chairman for 18 months, state landscape director, and on various committees, Billy’s commitment to TNLA is unwavering. He’s also judged landscaping awards, hosted tours, collaborated with organizations like SAWS, and engaged in charitable work. As a successful businessman, he’s established the award-winning Gardens at the Ridge, showcasing his innovative approach. For his outstanding contributions, TNLA proudly presents him with the ARP Award, recognizing his enduring enthusiasm and impact. We’re deeply grateful for his service and eagerly await the next chapter of his remarkable journey.”
THE TEXAS EXCELLENCE IN LANDSCAPING BEST OF SHOW AWARD
The Texas Excellence in Landscaping (TEIL) Awards are presented each year to landscaping firms who have completed outstanding projects. The Best of Show is only awarded in those categories where the judges believed the projects exemplify excellence.
RESIDENTIAL INSTALLATION:
$50-$150K
GROW AND COMPANY
Project: FOREST HAVEN
The construction team worked very closely with the contractor during the various phases of landscape construction to phase the landscape installations from trees and perennial/hedge planting beds to sod and annual flower designs. Even a custom designed and installed steel raised planter was an added detail
by the design team to provide a space for gardening with the family.
COMMERCIAL MAINTENANCE
CLEAN
SCAPES
Project: ROLEX BUILDING
Situated in Dallas’s Harwood District, the Rolex building embodies an
architectural theme that emphasizes the integration of the land with the structure. Clean Scapes maintenance team recognizes the significance of this theme, understanding that the landscape plays a crucial role in unifying the building’s design.
COMMERCIAL INSTALLATION: OVER $500K
LANDSCAPE ART, INC.
Project: EL FRANCO LEE PUBLIC SERVICE PLAZA
Located in downtown Houston, the plaza serves as a gathering space for jurors before and after their civic duties. Landscape had to overcome daily challenges with deliveries due to concurrent construction projects in downtown Houston. They installed 14 machine-move trees, 13 container trees and over 2,000 plants to create a lush oasis while also including
native plant material with plant identification signage.
THE TEXAS GARDEN RETAILER OF THE YEAR AWARD
Texas Garden Retailer Awards (TGRA) program recognizes Retail Garden Center across the State as the leading Retail Garden Center. Retailer of the Year is only awarded in those categories where the judges believed the projects exemplify excellence.
The 2024 Texas Garden Retailer of the Year Award is Ruibal’s Plants of Texas with Over $1 Million in Yearly Revenue.
Ruibal’s Plants of Texas has introduced innovative practices, such as incorporating EllePots in their flats, leading to a saving of four semi-loads of plastic from ending up in landfills. Additionally, their retail stores collaborate with local schools, including the Notre Dame School of Dallas, engaging in on-the-job training with special needs students. Now in their third generation, Ruibal’s remains
Thank you to our TNLA Key Contributor Investment Partner:
Thank you to our 2024-2025 Leadership Bootcamp Sponsor:
dedicated to exploring eco-friendly alternatives in their cultivation methods while actively contributing to community projects throughout the year.
We closed out the Lone Star Hort Forum by celebrating the third Graduating Class of the Leadership Bootcamp.
The TNLA Leadership Bootcamp established by the TNLA Foundation
Emerald Sponsor – Texas Green
is a professional training program designed to develop Texas Green Industry leaders both professionally and personally. Twenty individuals were selected for the program and took part in four sessions. The sessions are designed to help participants learn professional leadership skillsets and know how to apply these in their daily practices. This program is open to professionals in the green industry. Leaders! Are you or someone you know looking to level up their skills? Applications are now open, and the deadline is July 11, 2024. Have questions? Visit our website at https://www.tnlaonline.org/ tnla-leadership-bootcamp.html or reach out to us at (512) 579-3854 for more information.
Congratulations, graduating class of 2024!
Sapphire Sponsors – Abbott IPCO, SiteOne, Billy Long Enterprises
Thank you to our Lone Star Hort Forum Sponsors!
Diamond Sponsor –Leaf Landscape
Event Supporter – Living Earth, Elway
RETHINKING BRANDING: IT’S ALL ABOUT THE HUMAN CONNECTION
By Karen McCullough, CSP
In today’s fast-paced world, the landscaping and nursery industry faces a new reality. Gone are the days when a strong brand was just about a catchy logo or a clever tagline.
My keynote, “Going Beyond the Brand,” delivered to the Texas Association of Nurseries and Landscapers at the January conference, wasn’t just a presentation. It was a conversation – a heart-to-heart on why and how we need to rethink our approach to branding in a way that feels genuine, impactful and, most importantly, human. The presentation not only challenged existing paradigms but also laid out a roadmap for embracing what I called CPR engagement, where people feel connected, protected and respected.
Connected: Your Brand Promise is Not Just Words
Let’s start with the basics: your brand is a promise. It’s what people expect from you and what you deliver. This promise isn’t just about the quality of your plants or the reliability of your landscaping services. It’s about the experience of working with you. Do your customers and employees feel valued? Are they excited to engage with you? Your brand should say, “We understand you, we’ve got your back, and we respect you.”
This could mean taking an extra few minutes to understand a homeowner’s vision for their garden or ensuring your employees feel valued and heard. These actions make your brand promise tangible, turning words and concepts into real-life experiences. Every interaction is an opportunity to show you care, understand and are willing to go the extra mile.
Protected: The Cornerstones of Trust and Transparency
Trust is the foundation of any lasting relationship, and in business, it’s your gold standard. But trust doesn’t come easy; it’s earned through consistent
transparency, honesty and integrity. In your industry, this could mean being upfront about the care a particular plant needs to thrive or the realistic timeline of a landscaping project.
But here’s the thing: transparency isn’t just about giving the good news; it’s also about having those tough conversations. It’s about being honest when things don’t go as planned and showing how you’re going to make it right. This level of openness builds trust and shows your customers and employees that they can count on you, come rain or shine.
Respected: It’s Simple Yet Powerful
Respect might seem like a no-brainer, but it’s astounding how much of an impact it can have when practiced genuinely. It’s about acknowledging the worth and contributions of every individual, whether they’re a customer, an employee or a community member.
In your industry, respect can manifest in many ways. It’s in how you treat each customer’s project with the same enthusiasm and dedication, regardless of size or scope. It’s how you listen to and value your employees’ ideas and feedback – listening to understand and not to respond. It’s in the care you take to ensure your projects enhance not just your clients’ spaces but also the environment and the community at large.
What about You? Your Personal Brand: You Are What You Project
Every interaction you have at work contributes to your personal brand. This concept goes beyond the corporate brand to how you, as an individual, are perceived. It’s about asking yourself, “What do I want to be known for?” and “How do my actions reflect this?”
In your industry, your personal brand could be built on your knowledge of
sustainable practices, your innovative design ideas or your exceptional customer service. Whatever it is, own it. Be consistent and let your personal brand shine through in everything you do. This not only enhances your value but also positively impacts your company’s overall brand.
Embracing Generational Diversity
Understanding and respecting generational differences is crucial in today’s workforce. Each generation – Boomers, Gen X, Millennials and Gen Z – brings unique perspectives, motivations and values to the table. Recognizing these differences and learning how to communicate across generational lines is key to building a cohesive, dynamic team.
In practice, this means creating opportunities for cross-generational mentorship and collaboration. It’s about valuing the wisdom and experience of older generations while also embracing the fresh ideas and tech-savvy of younger team members. By fostering an environment where every generation feels valued and heard, we’re not just building a team; we’re cultivating a family that grows stronger with its diversity.
Let’s dive a bit deeper into the generations that make up our workforce and market, identifying their birth years, strengths, and what gets them going:
• Baby Boomers (1946-1964): Known for their strong work ethic and loyalty, Boomers bring a wealth of experience and a can-do attitude to the table. They value recognition for their contributions and are motivated by positions of influence and the ability to mentor younger colleagues.
• Generation X (1965-1980): Independent, resourceful and direct communicators, Gen Xers are the bridge between the old and new ways of working. They excel in problem-solving and flexibility, valuing work-life balance, and opportunities for professional
growth. My only suggestion was that Gen X soften their communication style by adding empathy and compassion. Feedback (honesty) without compassion can be hurtful.
• Millennials (1981-1996): This tech-savvy generation is all about finding purpose in their work. They’re collaborative, optimistic and value feedback. What motivates them? Opportunities for learning and development and a company culture that aligns with their values.
• Generation Z (1997-2012): The latest to enter the workforce, Gen Z is entrepreneurial, diverse and pragmatic. They’re digital natives who value authenticity, inclusivity, mental wellness and opportunities for career advancement. Social responsibility and ethical practices matter. Bridging the generational divide starts with curiosity – asking questions to understand the unique perspectives and values each generation brings to the table. It’s about listening, really listening, to what they say without planning your response while they’re talking. This kind
of active listening fosters mutual respect and opens the door to meaningful mentorship opportunities.
Mentorship is a two-way street that benefits everyone. Younger employees gain insights and knowledge from those with more experience, while older generations stay connected to new ideas and technologies. This exchange not only enhances individual careers but also strengthens your industry.
To attract and retain younger talent, we need to show that we’re listening –that we value their ideas and are willing to invest in their growth. This means creating opportunities for them to lead projects, voice their opinions and shape the future of our businesses. It’s about providing a clear path for advancement and making sure your employees see themselves as an integral part of our green industry family.
Conclusion
“Going Beyond the Brand” was more
partners in the journey of life. By focusing on connection, protection and respect and by acknowledging the individual and generational dynamics within the workforce, nurseries and landscapers can build stronger, more resilient brands that thrive in today’s human-to-human marketplace.
Karen McCullough is a Houston-based speaker and a catalyst for change with over two decades of experience captivating audiences nationwide. With her expertise in generational studies, Karen specializes in unraveling the complexities of how different generations interact within the workplace. Her engaging presentations offer invaluable insights for corporations, associations and businesses across the United States, helping them to navigate the multifaceted dynamics of today’s workforce. Karen’s approach goes beyond mere analysis; she empowers organizations to foster environments where every generation can thrive together, driving innovation and success. www.karenmccullough.com Karen@karenmccullough.com
THE 2024 LANDSCAPE CHALLENGE
Since 2017, the Texas Nursery & Landscape Association (TNLA) has helped conduct the annual Landscape Challenge in partnership with the San Antonio Livestock Show and Rodeo. Through the Landscape Challenge, TNLA has been dedicated to nurturing the next generation of talent in the green industry, providing invaluable opportunities for students to kickstart their careers.
During both the Landscape Challenge and the Landscape Skillathon: Nursery/ Landscape Judging Contest, students are not only given a platform to showcase their skills and creativity but also stand a chance to win scholarships.
TNLA is thrilled to continue our collaboration with the San Antonio Livestock Show and Rodeo to empower students who are passionate about pursuing a career in the green industry. This past February, eight teams competed for a chance to win a $14,000 scholarship. This year’s team rankings for the Landscape Challenge included:
The Landscape Challenge is a team competition for students, assessing their landscape design skills and plant knowledge. It concludes with a final round of landscaping plots at the Stock Show & Rodeo, which is open to the public.
The Landscape Skillathon: Nursery/ Landscape Judging Contest is an engaging and hands-on competition that tests participants’ understanding of landscape design principles. It includes a variety of components such as a written exam, identification stations and skill stations covering topics like plant identification, landscape design and pest management. Winners have the opportunity to earn scholarships of up to $10,000.
The Landscape Challenge and the Landscape Skillathon: Nursery/ Landscape Judging Contest offer students a unique blend of hands-on experience and academic excellence, preparing them for the challenges and opportunities in the field. All students are encouraged to participate in the
Landscape Challenge by submitting their applications before the deadlines for the San Antonio Livestock Show and Rodeo. This initiative not only fosters talent but also fosters a deeper appreciation for the artistry and innovation behind landscaping and the horticulture industry.
Interested in being a Judge? Listen to what Chuck Swindoll from Mission Landscape Supply had to say about participating:
“I have been judging the Landscape Challenge for seven to eight years now – since its inception. My passion has always been for supporting youth, particularly in fostering their interest in the landscaping industry. During my tenure on the Region I Board of TNLA, I actively advocated for scholarships to ensure that young individuals in our industry had the resources they needed to pursue their ambitions. Recently, a young woman, approximately 20 years old and a high school dropout, approached me after observing my mentorship of other young people. She expressed her desire to enter the
industry and sought my guidance. Similarly, another young individual with a passion for herbs approached me seeking assistance in pursuing a career in that field. I connected him with a contact of mine who specializes in selling herbs for HEB.
Currently, I serve on the Palo Alto College Board where we consistently organize job fairs to promote opportunities within the industry. To this day, individuals of all ages and backgrounds, including newcomers, retailers, wholesalers and more, approach me seeking guidance and support. I strongly encourage all leaders and individuals to become more engaged with their communities and to mentor the next generation. You never know who is watching and what your impact might be.“
For more information on how to participate in the Landscape Challenge or for eligibility criteria, please visit https://www.tnlaonline.org/ landscape-challenge.html or scan the QR code:
Grand Champion Burleson 4-H
Reserve Goliad FFA
3rd Whitney FFA Team 2
6th Whitney FFA Team 1
4th Sinton FFA
7th Boerne Champion FFA
5th DeWitt County 4-H
8th Somerset FFA
UNMASKING THE FACEBOOK MARKETPLACE FRAUD RING: PROTECTING THE GREEN INDUSTRY
TNLA delves into the fraudulent activities plaguing Landscape Supply Companies, causing significant financial losses during Season 3, Episode 7, of the Green Report Podcast. Luis Chamorro, who works as a sales, marketing and operations manager for Warren’s Rock-n-Mulch & Heirloom Soils in Houston, shares insights on combating this issue, detailing how he collaborated with Facebook to dismantle over 2,500 suspicious profiles. He extends an invitation for further discussion and assistance through direct messages on any of Heirloom Soils’ social media platforms.
Here is an overview of what Luis has been uncovering:
A sophisticated theft and fraud ring has been uncovered, operating through a series of deceptive tactics involving stolen credit cards, cloned card numbers and identity theft.
The modus operandi of this group involves placing ads using Facebook
Marketplace and advertising gravel & sod for sale at a fraction of the competitive rates offered by landscape supply companies. The purchaser, who ultimately uses the products, is unaware they are aiding and supporting a credit card fraud ring when ordering from the criminals through Facebook Marketplace. The purchaser of the product places an order through Facebook Messenger, the criminals reply and quote the order, and confirm with the purchaser they are in discussion with their dispatch service and will be in contact once they have an estimated time of arrival for the order. It’s at this point when the fraud is in motion; the criminals contact a landscape supply business and book the delivery and use a stolen credit card to pay for the transaction. Once the delivery is done, they contact the purchaser and share their Zelle, CashApp, Venmo or Paypal account
and request payment. Days or weeks later, the landscape supply company is contacted by the credit card company with the bad news the transaction was flagged as fraudulent and the supplier is out of money, the product, and all the efforts of procuring, storing, staging, and selling the product. A recent sting purchase revealed an order of 5 cubic yards of blackstar gravel, which is sold for $1,400+ delivery and tax in the competitive landscape supply market, was sold for $350 with a money transfer through the banking app/service called Zelle. These criminals employ various tactics to deceive suppliers, including using local and out-of-state phone numbers and speaking Spanish with a Caribbean accent. Their sense of urgency in requesting quotes and scheduling deliveries adds to the ruse, often pressuring suppliers to expedite the process.
In a disturbing twist, investigations into the phone numbers associated with these fraudulent activities have revealed links to escort profiles, suggesting a potential connection to illicit activities on the dark web.
Since July 2023, Luis Chamorro has been at the forefront of this investigation. His work has uncovered how the scam works and what red flags to look for when the scam is in motion. It’s estimated over 30 stores in the Houston metro area have been impacted and losses are over $500,000. Estimated losses statewide are likely to be over half a million dollars.
Since the start of 2024, more information has been uncovered in this investigation. These criminals are in the Dominican Republic and in the U.S. To make the phone calls and mask their real phone numbers, a mobile and desk application called Talktone is used. This application is widely used by robocallers,
spam callers and scammers. Talktone is a new-age burner phone application where one can get a phone number, use it to make a few scams and once done, the assigned phone number can be burned, and a new phone number obtained. Talktone’s phone numbers appear to be assigned by a carrier called Onvoy, LLC (a company also known in telecommunications that supports the robocall and spam call industry).
Despite mounting evidence and widespread awareness of the scheme, local law enforcement, credit card companies and Zelle haven’t shown any interest in investigating or taking the initiative to take action. This has left the landscape supply
industry vulnerable and the criminals with an open door to continue their illicit activities. Moreover, there are suspicions that this operation may be part of a larger, multi-layered fraud ring that may also include the sale of other goods such as irrigation supplies, construction supplies and even large shipping containers.
This alarming trend not only poses significant financial risks to landscape supply companies but also undermines the reputation of reputable sellers who rely on Facebook Marketplace to conduct legitimate business. Immediate action is needed to address this growing threat and protect the interests of all stakeholders involved in the supply chain.
TNLA has joined forces with Luis to develop an informative flyer for distribution among your employees. To access this invaluable resource, please at luis.chamorro@warrens.us or scan the QR code now to download said resource.
Listen to this Podcast Episode of the Green Report by visiting https://greenreport. podbean.com/e/green-report-podcastseason-3-ep-7-unmaskingthe-facebook-marketplacefraud-ring-protecting-thegreen-industry/ or by scanning this QR code.
YOUR ULTIMATE GUIDE TO THE TNLA EXPO EXPERIENCE
Check out the EXPO Guide hitting your inbox and available for download in late June 2024. This comprehensive guide is perfect to take with you to the show or grab on-site. Discover what’s new at EXPO this year as we introduce exciting features to enhance your experience. Engage with our innovative AI Chatbot, your personal event navigator, for pre-event planning and real-time assistance. Explore our dynamic new blog for Expo updates, industry insights and community engagement. Visit the TNLA booth for exclusive giveaways, access our job board to find your next star employee and network with fellow TNLA Members. Attend special events to connect with peers
and explore shared interests. Download our mobile app for access to floor plans, ses sion ratings and speaker details. Prepare to Dream, Believe, Achieve at the TNLA Expo – the ultimate destination for industry innovation and growth! Registration is now open for both Attendees and Exhibitors. For more information on rates, schedules, floor plans, registration and expo news, visit our website at nurserylandscapexpo.org or scan the QR code.
Scan QR Code to download our EXPO Mobile app.
Expo Spotlight
WHAT’S UP WITH BOXWOOD DISEASE ISSUES IN TEXAS?
By Dr. Kevin Ong
“Ithink I have boxwood blight…” or “The landscape company says that my boxwood is dying because of boxwood blight…” are examples of some statements from homeowners that inquired and/or submitted samples to the Texas Plant Disease Diagnostic Lab at College Station (TPDDL-CS) in the past few years. Sometimes we get “I found boxwood blight in some plantings at….” from landscape maintenance folks but have never received samples from these folks. Just to be clear: BOXWOOD BLIGHT is the common name of a disease caused by the two closely related fungus: Calonectria henricotiae and C. pseudonaviculata.
This disease was first reported in the UK and in New Zealand around the same time in the mid-1990s and was initially attributed to the fungal pathogen, C. pseudonaviculata. It was later found that the pathogen in the UK was related but uniquely different from the originally detected New Zealand culture, hence the name C. henricotiae. C. pseudonaviculata was first found in the United States in 2011 – in North Carolina and Connecticut at around the same time. Shortly thereafter, it was detected and confirmed in eight other states: seven on the East coast and Oregon. Since then, it has been found in a number of other states, bringing the total number of states where this pathogen has been detected to 27. The latest reports were in 2019 from North Dakota and Arkansas.
Let me be clear. As of this writing, boxwood blight has never been confirmed in Texas. We would like
to continue to keep it out of Texas, so here is a bit of information about this disease.
This disease primarily affects leaves and branches. Symptoms include leaf spots, cankers on stems, defoliation, and the subsequent death of the plant. It is interesting to note that the roots will retain a healthy-looking appearance. This disease occurs when there are high humidity levels and free water on the plants. Infection can occur very quickly in mildly warm temperatures (64 to 77˚F). The spores of this fungus are disseminated through water or rain splashing. Both spores and fungal mycelia can be transmitted by contaminated pruning tools or clothing. Currently, we are aware that plants from three genera of the Buxaceae family are host of these pathogens: Buxus, Sarcococca, and Pachysandra.
To help continue to keep this disease out of Texas, please:
1. Know your source of plants and/or propagative materials.
2. Avoid plant materials from state/ areas where this disease is known to occur.
If exporting boxwood material to states that have boxwood regulations (such as Tennessee), please contact the Texas Department of Agriculture for assistance. There is likely to be some program to ensure the production of “clean” plants to allow for ease in plant trade.
While boxwood blight is NOT in Texas yet, here are some that are and have been causing issues to our boxwoods.
Boxwood Dieback
This disease is caused by the fungus Colletotrichum theobromicola. The
Leaf spots caused by C. pseudonaviculata, causal agent of boxwood blight.
Twig dieback due to the fungus Colletotrichum theobromicola
first report of this disease in the United States was in Louisiana in 2015. The first detection of this disease in Texas was on a boxwood sample from the Fort Worth area in 2016. Upon further evaluation, this problem seems to be more widespread and common than initially expected.
Boxwood dieback is a foliar disease problem. Symptoms include random dieback of twigs with light golden tan foliage. There is also the likelihood that plant tissue underneath the bark in and near dieback areas are discolored (black). Like boxwood blight, the roots from the affected plants usually appear to look normal. Sometimes, leaf spots caused by this fungal pathogen are evident of diseased plants. And when there are favorable conditions, fungal fruiting bodies (tiny black erumpent structures called acervuli) may be found in the leaf spot or infected stems/twigs.
Based on some observations, we believe plants that experienced cold/freeze damage and/or heat damage are more susceptible to this pathogen. It is possible that the wound created by these environmental factors serves as infection courts for C. theobromicola. To minimize risk of spread, symptomatic plants found in the landscape should be removed and destroyed. Additionally, disinfecting pruning tools or shears would help to reduce the risk of spread.
Phytophthora Root or Crown Rot in Boxwood
This disease is caused by several species of Phytophthora: P. cinnamomi, P. nicotianae, P. citrophthora, and P. occultans. Symptoms often observed with this disease include wilting, stunting, limb dieback, foliar chlorosis, and leaf shed. Affected roots would appear to be brown or black and have a water-soaked appearance. Often, the damage occurs on one or two major branches where root damage can be observed on the same corresponding side. To make matters bad, spores and mycelia that are produced by this Oomycete pathogen can persist for a long period of time. This disease is bad when there is excessive moisture and rising soil temperatures.
To reduce the risk of this disease in the landscape, ensure that your irrigation practices and drainage on the landscape prevents the accumulation or pooling of water that persists. Such conditions create conducive habitats for Phytophthora. If the areas have had issues with Phytophthora root or crown rot previously, then consider rotating out to non-susceptible plants for three years. While there are some effective fungicides for this disease, please note that these products should be used with care to avoid Phytophthora from getting resistant to these products. When incorporating a spray program, choose fungicides with different modes of action. Check the FRAC codes for a quick and simple way to ensure that you are rotating products correctly.
Abiotic Diseases of Boxwood
Drought or excessive moisture often result in similar damage symptoms –straw-colored leaves that may appear semi-bleached. With drought, the tips of the twigs may appear burnt. With excessive moisture such as those due to poor drainage, crown and roots may appear to rot.
I have also theorized that the fibrous growth of the roots, especially in closely planted boxwood, can be so excessive that it can result in root areas that are hydrophobic, meaning that the area repels water. As a result, the boxwood plant shows drought-like symptoms.
Nutrient imbalance that can result from so many things, whether it is poor fertilization practices or interactive soil properties, can result in discolored leaf tips and/or margin with more orange to reddish coloration.
Last but not least – varmints. Rodents can do a number on boxwood when they gnaw or chew away some bark and disrupt the vascular system of the plant. These are usually easy to diagnose as you would likely see the teeth marking on chewed portions of the branches. All parts of the foliage above the damaged area will die relatively quickly and leaves often remain on the branches and twigs for some period before dropping.
So, the recap – we have yet to confirm the presence of boxwood blight disease in Texas, but there are a number of other problems that have been seen in the past few years. Those that have been described above are not all encompassing. If you think you have boxwood blight, please reach out to us at the Texas Plant Disease Diagnostic Lab in College Station OR contact the Texas Department of Agriculture.
Dr. Kevin Ong is a Professor & Associate Department Head at the Department of Plant Pathology & Microbiology at Texas A&M based in College Station where he also directs the Texas Plant Disease Diagnostic Lab.
Blight damage on boxwood caused by boxwood blight.
Appearance of a boxwood hedgerow due to severe phytophthora root rot damage.
UNLOCKING SUMMER SAVINGS:
THE TNLA LAWN & GARDEN TAX HOLIDAY
Prepare to blossom this summer with the TNLA Lawn & Garden Tax Holiday, slated to grace gardens and nurseries from May 25th to May 27th, 2024. What’s the buzz about? Established in 2016, this holiday aims to promote responsible water usage across Texas. During the Memorial Day weekend, customers can revel in tax-free savings on plants, trees and water-saving products at participating garden centers. It’s a win-win scenario!
Why Should You Get on Board?
This event offers a golden opportunity to attract more customers to your doorstep this vibrant season. Moreover, by joining in, you’ll receive a FREE Social Media Toolkit, complete with customizable images and messaging tailored to your brand. Spread the word effortlessly across your social media channels and emails, and watch the excitement unfold!
What’s on the Shopping List?
During the Lawn & Garden Tax Holiday, your customers can indulge in tax-free purchases on a wide array of items, including plants, trees, grasses, mulch, irrigation hoses,
moisture control solutions, rain barrels, permeable ground cover surfaces, water-saving surfactants, soil, compost, and much more. It’s a fantastic opportunity for your patrons to spruce up their outdoor spaces while saving some hard-earned cash.
Don’t Miss Out!
Ready to make a splash this summer? Sign up today to participate in the TNLA Lawn & Garden Tax Holiday. The deadline for registration is May 24, 2024. Don’t let this chance to boost your business and delight your customers pass you by. To learn more visit us at https://www.tnlaonline. org/2024-lawn-garden-tax-holiday.html
