2022-2023 TNLA Media Kit

PLANT THE SEED.

NURTURE YOUR GROWTH.

TNLA MARKETING.

TNLA Marketing Solutions ARE YOU REACHING THE ENTIRE TEXAS GREEN INDUSTRY?

As a TNLA member, you can capture the attention of thousands of Texas Green Industry professionals.

You mean business and so do we. With TNLA marketing solutions, you can customize your marketing approach to reach your specific audience Put your brand in front of thousands by advertising in our bi-weekly newsletter, our weekly industry trends e-news. our popular podcast, and membership app.

Explore all the ways to boost your visibility through TNLA by reviewing the solutions within

this

package

and

contacting

our

Advertising team to advise you on the best apraoch to reaching your markent.

TNLA SUBSCRIBERS COVER ALL SEGMENTS

BUYING POWER

Over 80% of TNLA Readers have decision making power to influence or directly purchase products, services or equipment

Retail 20% Landscape 32%

Supplier 17%

TNLA Subscriber Breakdown

Company Owners Chief Operating Officers Executives Directors Managers 700+ TNLA Certified Professionals

Grower 31%

SOCIAL MEDIA STATISTICS

1,654

1,841

7,764

NEW CHANNEL

WEBSITE & DIGITAL NEWS STATISTICS 150K

10,550

2,742

PAGE VIEWS FOR TNLA ONLINE

WEEKLY SUBSCRIBERS FOR GREEN MATTERS E-NEWS

BI-WEEKLY SUBSCRIBERS FOR WORKING FOR YOU ENEWSLETTER

BI-WEEKLY/FRIDAY TNLA WORKING FOR YOU: $4,000 FOR TNLA MEMBERS ONLY, Ad Placement for the duration of 12 months Over 2,300 subscribers for TNLA e-newsletter updates with more being added every day, 17% Open Rate Opportunity to switch out artwork one week out to send Select Digital Ad Placement within the Working For You digital e-newsletter that lives online Additional Digital Banner Ad Placement within the email sent out for Working For You to our members Monthly reports with Digital click rates on each ad placement within the biweekly email sent PLUS Monthly Digital click rates for each digital e-newsletter that lives online

TUESDAY GREEN MATTERS: $4,000

FOR TNLA MEMBERS ONLY, Banner Ad Placement for the duration of 12 months Sent to over 6,900 industry subscribers for Green Industry e-news updates, 20% Open Rate Opportunity to switch out artwork one week out to send Monthly reports with Digital click rates on each banner ad placement within the weekly email

GREEN REPORT PODCAST: $1,500

FOR TNLA MEMBERS ONLY, 3 SELECT PODCAST EPISODES, through June 2023 60-100 listeners per episode, available on Apple Podcasts and Google Play Music Includes Pre- and Post-roll Audio Message, total of 45 seconds, produced by TNLA or by Your Company Download analytics provided after each episode with ability to switch out Audio Message a week prior to posting podcast episode Promotion of Green Report is conducted on all of TNLA's marketing vehicles including: TNLAonline, Social Media (Facebook, Instagram, LinkedIn, & Twitter) via email through newsletters and special updates

Contact Advertising@tnlaonline.org or call 512-579-3854 www.TNLAonline.org

TNLA MOBILE MEMBERSHIP DIRECTORY a 365 Day Experience DIGITAL BRANDING OPPORTUNITIES DEDICATED LINK FROM APP MENU PAGE TO MAIN SPONSOR: $4,500 6 Months or $7,500 1 Year Company Name listed on app's main navigation menu hyperlinked to company profile within the app

COMMUNITY ROTATING BANNER AD: $2,000 6 Months or $3,500 1 Year

Select one OR more of the listed options and gain: Digital App Sponsor Banner Tag on Company Listing on the App Listing on Mobile App Key Contributor Page found on navigation menu Complimentary Banner Ad on TNLA website Recognition in Working For You Enewsletter sent out biweekly

Sponsored Banner Ad(s) placed within a specific TNLA Community with two size options, leaderboard and square Includes an ad placement on TNLA Community Discussion Posts Placement of banner ad on mobile app Daily Digest emailed to all TNLA members Promotion of Community Group will be featured on Working For You and select Social Media Posts Analytics of click-throughs and impressions provided after promotion

ROTATING BANNER AD ON APP AND WEB PLATFORM: $2,750 6 Months or $4,250 1 Year Sponsored Banner Ad(s) placed on the mobile app AND web platform Analytics of click-throughs and impressions provided after promotion

ROTATING BANNER AD ON EITHER APP OR WEB PLATFORM ONLY: $2,000 6 Months or $3,500 1 Year Sponsored Banner Ad(s) placed on the mobile app OR web platform only Analytics of click-throughs and impressions provided after promotion

MEMBER SPOTLIGHT INTERVIEW: $1,000 Interview spotlighting a member company Article of the interview posted on one TNLA Community Discussion Post Article of the interview placed on mobile app Daily Digest emailed to all TNLA members Promotion of the article from the interview will be placed in Working For You and select Social Media Posts Analytics of click-throughs and impressions provided after promotion

COMMUNITY DISCUSSION THREAD AD: $950 6 months or $1,750 1 Year Sponsored Ad about member product or service placed once on a TNLA Community Discussion Group Thread Includes ad listed on mobile app Daily Digest emailed to all TNLA members Analytics of click-throughs and impressions provided after promotion

Product Image Here The Green Shop

Company Name Product Bullet 1 Product Bullet 2 Product Bullet 3

The Green Shop Brand your company within TNLA's Special Editions of "Working for You" E-newsletter: 1/4 Ad is $199 Per Special Edition FOR TNLA MEMBERS ONLY 1/4 Ad includes a product image, bullet points about the featured product and button hyperlinked to your company's website (digital click rates available after each issue).

Additional BONUS placement of 1/4 Ad in Green Matters e-news reaching over 6,900 subscribers Holiday Showcase Special Edition: sent on Dec. 10, 2022, Artwork Due Dec. 1, 2022 Gear up for Spring Special Edition: sent on Feb. 18, 2022, Artwork Due Feb. 9, 2022 Hot Items for Summer Special Edition: sent on June 17, 2021, Artwork Due June 8, 2022

Contact Advertising@tnlaonline.org or call 512-579-3854 www.TNLAonline.org