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T H E O F F I C I A L P U B L I C AT I O N O F T H E T E XA S N U R S E RY & L A N D S C A P E A S S O C I AT I O N
2015 Year in Review! PAG E 7
Check out the Economic Forecast for 2016 PAG E 24
Winter Sweet Could Be Your Next Ornamental Plant PAG E 31
Meet Billy Long, TCLP THE NEW BOARD OF DIRECTORS CHAIR,
PAG E 1 8
P LU S :
33 Retailing Tips 35 Winter Showcase Highlights 36 Newly CertiямБed Individuals
PRSRT STD U.S. POSTAGE PAID SAN ANTONIO, TX Permit No. 244
EwingIrrigation.com/locations
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FEATURES
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2015 Year-in-Review! 2015 was a big year for the Texas Nursery & Landscape Association! See all the achievements and milestones we reached together last year!
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Meet the New Board of Directors Chair, Billy Long, TCLP! On March 1, 2016 Billy Long, TCLP begins his term as the Chair of the TNLA Board of Directors! Learn more about him and his goals for the Association this year!
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2016 Economic Forecast Get a heads up on what to expect from the economy this year! By knowing what to expect you can plan and budget your business to success! by Dr. Charlie Hall
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COLUMNS 27 31
Integrated Pest Management Can We Grow Impatiens Again? by Dr. Kevin Ong GreenVi$ion New Ornamental Crops with Great Potentials:
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Retailing Tips Making Time for Success: 5 Tips for Busy Retailers
Winter Sweet (Chimonanthus praecox) by Mengmeng Gu, Ph.D. from Dallas Market Center
DEPARTMENTS
31 Texas Nursery & Landscape Association 7730 South IH-35 Austin, TX 78745-6698 phone: 512.280.5182 or 800.880.0343 fax: 512.280.3012 email: info@tnlaonline.org
36 36 37 38
New Members Newly CertiďŹ ed Calendar of Events Advertisers Index
Stay Connected!
www.tnlaonline.org 3
Good coverage. It’s essential for growth. .
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TNLAGREEN
TNLA GREEN
TNLA GREEN
the oďŹƒcial publication of the Texas Nursery & Landscape Association
."3$) "13*- t 70- 97*** /0 OFFICERS $IBJSNBO PG UIF #PBSE
Billy Long, TCLP . . . . . . . . . . . . . . . . . . . . . . San Antonio $IBJSNBO &MFDU
Bill Carson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Austin *NNFEJBUF 1BTU $IBJSNBO
Johnette Taylor. . . . . . . . . . . . . . . . . . . . . . . . . . . . Dallas
A Video Message from Amy Graham, TNLA President
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Amy Graham. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Austin BOARD OF DIRECTORS 3FHJPO * Kevin Grossberndt. . . . . . . . . . . . San Antonio 3FHJPO ** Jay Williams . . . . . . . . . . . . . . . . .League City 3FHJPO *** Herman Vess, TMCNP . . . . . . . . Edgewood 3FHJPO *7 Jason Craven . . . . . . . . . . . . . . . . . . . Dallas 3FHJPO 7 Mike Whisenand. . . . . . . . . . . . . Fort Worth 3FHJPO 7* Steven Akers . . . . . . . . . . . . . . . . . . . Slaton 3FHJPO 7** Todd Kinney, TMCNP . . . . . . . . . . . . Donna 3FHJPO 7*** Jared Pyka. . . . . . . . . . . . . . . . . . . . Austin 4VQQMJFS %JSFDUPS Tim Little. . . . . . . . . . . . . . Dallas -BOETDBQF %JSFDUPS
Jerry Maldonado, TCLP . . . . . . . . . . . . . . . . San Antonio (SPXFS %JSFDUPS Kevin Norris. . . . . . . . . . . . Coppell
T N L A S TA F F 1SFTJEFOU. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Amy Graham %JSFDUPS PG 'JOBODF . . . . . . . . . . . . . . . . Cheryl Staritz "DDPVOUJOH "TTJTUBOU . . . . . . . . . . . . . . . . . .Aimee Luna %JSFDUPS -FHJTMBUJWF BOE 3FHVMBUPSZ "ĂľBJST. . . . . . . . . . . . . . . . . . . . Jim Reaves 1SPGFTTJPOBM ,OPXMFEHF &EVDBUJPO .BOBHFS . . . .James Theiss, TCLP, WS,
TCLA, CertiďŹ ed Arborist "ENJOJTUSBUJWF "TTJTUBOU o 4USBUFHJD *OJUJBUJWFT . . . . . . . . . . . . . . . . . . Debra Allen
GROW YOUR NETWORK by connecting with us
%JSFDUPS 5/-" &910 .BSLFUJOH $PNNVOJDBUJPOT . . . . . . . . . . . Sarah Riggins ,CEM %JSFDUPS &YQP &YIJCJUT BOE .FNCFSTIJQ . . . . . . . . . . . . . . Amy Prenger, CEM #VTJOFTT %FWFMPQNFOU 4BMFT &YFDVUJWF . . . . . . . Mike Yelverton , TCNP & WS "ENJOJTUSBUJWF "TTJTUBOU &910 . . . . Trevor Peevey
facebook.com/TNLAOnline @LandscapeTexas
0ĂśDF 0QFSBUJPOT "TTJTUBOU . . . .Nancy E. Sollohub 3FHJPO 'JFME .BOBHFS . . . . . . . . . . . . . . Nathan Flint $PNNVOJDBUJPOT 4QFDJBMJTU. . . . . . . .Molly Wallace
T N L A G R E E N S TA F F &EJUPS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Molly Wallace (SBQIJD %FTJHOFS . . . . . . . . . . . . . . . . . . . Marie Leonard "E 4BMFT . . . . . . . . . . . . . . . . . . . . . . .Stephanie Shaefer
TNLA Green magazine is a member service of the Texas Nursery & Landscape Association, and is published bi-monthly. Advertising information is available from TNLA, 7730 South IH 35, Austin, Texas 78745, online at www.tnlaonline.org, or by calling 800-880-0343. TNLA oďŹƒce hours are weekdays, 8:30AM - 5 PM CST. Š 2015 Texas Nursery & Landscape Association
Green Talk Blog Texas Nursery & Landscape Association
M I S S I O N S TAT E M E N T The Texas Nursery & Landscape Association’s mission is to enhance members’ business success through legislative/regulatory advocacy, education, networking, and promotion of professionalism.
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TNLA GREEN
TNLA
Looks Back at 2015! 8"4 " 41&$*"- :&"3 FOR THE TEXAS NURSERY & LANDSCAPE ASSOCIATION! THERE 8&3& -054 0' .*-&450/&4 3&"$)&% /&8 $0//&$5*0/4 '03(&% "/% -054 0' -&"3/*/( -&5 4 4": (00%#:& 50 "4 8& &.#3"$& 5)& /&8 :&"3 ." 3t" 1 3 5 & 9" 4 / 6 3 4 & 3: - " / % 4 $ " 1 & " 4 4 0 $ * "5 * 0 / 8 8 8 5 / - "0 / - * / & 0 3 (
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TNLA GREEN
EDUCATION Made Easy! t New TNLA ACADEMICS website launched to make accessing education resources easier, including online education courses!
t 1&01-& accessed webinars live and on YouTube throughout the year!
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TNLA GREEN
Nursery/Landscape
EXPO EDUCATION t Over "55&/%&% education events over three days!
t Over $&6 4 oered!
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TNLA GREEN
CERTIFICATION Gave Members a Professional Edge!
t New 5&9"4 8"5&3 4."35 CertiďŹ cation oered!
t /&8 certiďŹ ed professionals JO
t 505"- certiďŹ ed professionals in the State of Texas!
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TNLA GREEN
COMMUNICATIONS Started Conversations!
t Texas Nursery & Landscape Association SFBDIFE PWFS
'0--08&34 across its social media OFUXPSLT
t 1SPEVDFE PWFS (3&&/ ."55&34 e-newsletters!
t (3&&/ 5"-, blog, continued to be a forum for Members to EJTDVTT (SFFO *OEVTUSZ issues online!
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TNLA GREEN
TRULY NATURALLY INSPIRED!
Sold out Tradeshow Floor featuring more than 1,000 booths! The Kay Bailey Hutchison Convention Center was buzzing throughout the whole show with over 830 ďŹ rst time attendees!
EVENTS Helped Attendees Make Connections! t The /&8$0.&3 4 4)*/%*( was a new event that gave a warm welcome to ďŹ rst time attendees and exhibitors! Newcomers got a tour of the Tradeshow Floor and had the opportunity to network in the Hookah “Likeâ€? Lounge!
t This was the ďŹ rst year for the Naturally-Inspired 80.&/ 4 8*/& 5"1"4 (&5 50(&5)&3! The event provided an PQQPSUVOJUZ GPS UIF MBEJFT PG UIF (SFFO *OEVTUSZ UP DPOOFDU and enjoy being together!
t The 8&-$0.& 50 %"--"4 1"35: featured live music, dancing and lots of fun! It was a great opportunity to connect XJUI (SFFO *OEVTUSZ QSPGFTTJPOBMT PĂľ UIF 5SBEFTIPX 'MPPS
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TNLA GREEN
TRADESHOW Made Business Happen! t (*'5 ("3%&/ Marketplace showcased gifts, artisan decorations and unique products!
t A beautiful 1"3,4 1"5*0 display designed by Tarleton State University students wowed attendees!
t 8JUI TP NBOZ OBUVSBMMZ inspired BOOTHS, presenting Best Booth Awards was diďŹƒcult! The winners seriously impressed the judges and attendees!
Won TSNN Top 25 Fastest Growing in Attendance Award!
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TNLA GREEN
LEGISLATIVE AND REGULATORY Protected Members’ Business Interests!
t 53"$,&% PWFS QJFDFT PG MFHJTMBUJPO UISPVHIPVU UIF UI 5FYBT -FHJTMBUJWF 4FTTJPO 8PSLFE XJUI Legislators to a mmend and oppose bills to protect (SFFO *OEVTUSZ CVTJOFTTFT
t 803,&% to pass legislation giving a week-long sales tax holiday for mulch and the Environmental 1SPUFDUJPO "HFODJFT BQQSPWFE 8BUFS 4FOTF QSPEVDUT
t TNLA worked with a coalition to repeal the 0DDVQBUJPO 5BY 5IJT UBY XBT VOGBJS CFDBVTF QFPQMF paying the Occupations tax are also required to pay UIF 'SBODIJTF 5BY
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TNLA GREEN
AWARDS Recognized
Achievements of Members! t SUMMIT "XBSE 8JOOFS -JWJOH &BSUI t ARP "XBSE 4BN 8FHFS 5.$/1 Calloway’s Nursery
t :06/( -&"%&3 Award: Zac Tolbert, Local Plant Source
t HONORARY Lifetime Membership Award: Todd Staples, Former Texas Department of Agriculture Commissioner and Rick Agee, Formerly with YC Nursery
t Texas Excellence in Landscaping (3"/% 1-"5*/6. Award Lambert’s for A Spanish Colonial Masterpiece ." 3t" 1 3 5 & 9" 4 / 6 3 4 & 3: - " / % 4 $ " 1 & " 4 4 0 $ * "5 * 0 / 8 8 8 5 / - "0 / - * / & 0 3 (
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" " # ! $ " # ! " ! ! !" " # ! "
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TNLA GREEN
STRATEGIC PARTNERS Helped TNLA Grow! t -BOENBSL /VSTFSJFT *OD t 4PVUIXFTU 8IPMFTBMF /VSTFSZ t Creekside Nursery t Tree Town USA t Landscape Management Network (LMN) t 4VNNJU 1MBTUJD 1SPEVDUT /VSTFSZ 4VQQMJFT *OD t Living Earth
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TNLA GREEN
Meet Billy Long, TCLP THE NEW BOARD OF DIRECTORS CHAIR,
The Texas Nursery & Landscape Association (TNLA) is excited to present Billy Long , TCLP as the 2016-2017 Chair of the Board.
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TNLA GREEN
B
illy has tirelessly served TNLA in many different capacities whether it was as an ofďŹ cer on the Board of Directors, leading Task Forces or Committees or volunteering at TNLA events. Those that know him wonder how he ďŹ ts everything he does in one day, but he always ďŹ nds time for those things that are most important to him. Over the course of his career, he has built Billy Long Landscaping, Inc. out of San Antonio, Texas and more recently, opened up a restaurant and Retail Garden Center, The Ridge in Kerrville, Texas. As Chair, Billy will use his considerable experience, knowledge and skills to help guide the Association and the Board of Directors through the year.
Cultivating the Future of TNLA
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Hearing Billy describe his career in the Green Industry is hearing about amazing networking. He recounts calling up TNLA Members early in his career to solicit advice, and exclaims “They saved me years of mistakes!â€? In talking about his goals as TNLA Chair, there is a consistent theme of developing the TNLA network and creating opportunities for mentoring within the Membership. “It’s so important to give back to the TNLA community, to reinvest, because we all take so much from the TNLA community,â€? says Billy. Even his big picture goals, his goals for the Association, center on developing relationships. “I want to move TNLA forward globally through meaningful partnerships,â€? he declares. One of his top goals for 2016-2017 is strengthening the partnership between TNLA Regions and the State ofďŹ ce. As (continued on page 23)
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TNLA GREEN
One thing is for certain, Members can expect to be engaged, to be involved and to be meeting new Members because according to Billy Long, “People want what we got!�
(continued from page 19)
Chair, he wants to take the time to get to know each of the eight TNLA Regions and to understand what doing business is like for Members across the state. He hopes that a deeper relationship will beneďŹ t TNLA Members by allowing the Association to provide valuable beneďŹ ts and higher returns on Membership.
%PO U .JTT 0QQPSUVOJUJFT UP (FU *OWPMWFE XJUI 5/-" “If you want to see the value of the organization, get involved,â€? he says before sharing countless stories about meeting people who inuenced his career simply because he attended a region meeting or a social event. According to Billy, one of the most valuable components of being a TNLA Member is having access to the knowledge and expertise of those Members who have been in the industry for years. Within the Membership, he wants to see people getting more involved, taking opportunities to speak up and become leaders within the industry. His hope is that TNLA Members will become
a source of inspiration, advice and motivation for each other and, in time, for the entire industry. Billy says, “I like to lead by example. If there’s one thing I always tell people, it’s be a leader.� When talking about his tenure as Chair, it is immediately apparent that Billy will do whatever he can to help all TNLA Members achieve success by protecting, serving and growing their businesses. He says “Success to me looks like helping others achieve their goals.�
and is not afraid to explore new opportunities. In his quest for excellence, he often goes out on a limb to ensure that his processes are the absolute best they can be. His experimentations range from using drones to making promotional videos to exploring new ways of doing business to taking up beekeeping. He jumps into whatever he does with both feet. He describes himself as “not a humdrum person,� and anyone who knows him can attest that he is constantly on the move.
(FUUJOH %PXO UP #VTJOFTT Billy believes the 2016-2017 Board of Directors shares his vision and are as anxious to get down to business as he is. “I’m encouraged by the Board Members,� Billy says “Their passion and their enthusiasm energize me.� He hopes that energy will be contagious across the TNLA Membership this year, and that Members will be excited to deepen their involvement with the Association. Billy is not one to stand on the sidelines, he is ready for challenges
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TNLA GREEN
WHAT DOES
Growing employmentin both jobs and hoursadds to aggregate household incomes that, in turn, keep consumer activity growing.
LOOK LIKE? BY D R . C H A R L I E H A L L In December, the Federal Reserve has now raised short-term interest rates for the ďŹ rst time in nine and a half years. In their statement, the Fed signaled that policy will still be accommodative, that future action will be data-dependent, and that the pace of rate increase is likely to be gradual. None of that should be a surprise, in that ofďŹ cials viewed the risks to growth and ination as “balanced.â€?
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I have a mildly optimistic outlook for 2016 in that I expect the broad economy to continue to expand at a moderate pace. I have often referred to the current economy as a low horse (versus a race horse) and I expect that analogy to hold in 2016. Most macroeconomic modelers that I follow expect a growth rate between 2 and 2.5 percent, possibly a little higher. That rate of growth should be sufďŹ cient to maintain positive momentum in employment
conditions. Growing employment—in both jobs and hours—adds to aggregate household incomes that, in turn, keep consumer activity growing and is very important politically in an election year. The hiring trend in our economy has been quite encouraging. The ofďŹ cial unemployment rate is 5.0 percent. This statistic doesn’t tell the whole story, but we’re making impressive progress. There is still a gap to be closed to reach full employment. Over the next year or so, I believe we’ll see measures of unemployment and underemployment fall within the range most economists equate with full employment. As you may know, full (or maximum) employment is one of the two congressionally mandated objectives of monetary policy.
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However, several ofďŹ cials noted lingering concerns, including the impact of a strong dollar and the less-than-stellar prospects for China. While the mid-December dot plot (the individual Fed ofďŹ cials’ forecasts of the appropriate level of the federal funds target rate) was more tightly bunched for the end of this year,
there was still some disagreement. Of the 17 FOMC meeting participants, seven expected four rate hikes, three saw three rate hikes, and four were looking for only two. That range reected differing views on the amount of slack in the job market and the prospects for ination returning to the Fed’s 2% goal.
TNLA GREEN
As we move through 2016, I expect to see growing signs of a tightening labor market. Wage growth, for example, should accelerate as labor markets tighten. In fact, a lot of green industry business contacts have said in recent months that it is increasingly difďŹ cult to ďŹ nd and retain employees. There is not yet convincing evidence of faster broad-based wage growth, but there were some hints of a pickup in wage growth in the second half of 2015. After more than a decade of headsnapping ups and downs, the housing market has settled into a steadier, lessspectacular groove. In 2015, home prices nationally rose 4%, following a 6.4% hike in 2014, according to Clear Capital, a provider of real estate data and analysis. Kiplinger forecasts that home prices will moderate even more in 2016, rising 3%—at the low end of the historical range. Sales of existing homes rose by nearly 9% in September over September 2014, to 5.6 million, according to the National Association of Realtors (NAR). That’s the second-fastest pace since early 2007. NAR economists say the trend represents the release of pent-up demand by homeowners who have regained enough equity to sell and trade up. But when you combine that with homeowners who might move but are stuck because they don’t have enough equity, plus a notable lack of newly built homes, you have a shortfall of homes for sale. That tight supply is the speed bump for many home buyers, as well as for sellers who want to trade up. Nationwide, inventory has hovered at about ďŹ ve months’ supply (the time it would take to sell the current number of homes for sale at the current pace), which is considered equally favorable for buyers and sellers. But inventory
in many cities is much lower and strongly favors sellers. Homeowners who want to sell and have enough equity to cover the transaction costs face a chicken-andegg situation: They won’t list their home until they’ve found their next home, and they can’t do that until there are more houses for sale. New construction will help break the stalemate but not anytime soon. A lack of buildable lots, skilled labor, and construction loans have held builders back. Many homeowners don’t have enough equity to move up, and that’s adding to the scarcity of homes, especially at the entry level. Meanwhile, as the economy has improved, members of the millennial generation are moving out on their own in greater numbers. They want to buy, but many aren’t ready yet. Burdened by student debt and high rents, they’re struggling to save for a down payment and qualify for a mortgage. Housing starts are on pace to increase over 10% in 2015. And even after the signiďŹ cant increase over the last four years, the approximately 1.1 million housing starts in 2015 will still be the 11th lowest on an annual basis since the Census Bureau started tracking starts in 1959 (the seven lowest years were 2008 through 2014). The other lower years were the bottoms of previous recessions. Most analysts are looking for starts to increase to around 1.25 million in 2016, and for new home sales around 560 thousand. This would be an increase of around 12% for both starts and new home sales. I think there will be further growth in 2016, but I’m a little more pessimistic
than some analysts. Some key areas like Houston - will be hit hard by the decline oil prices. And I think growth will slow for multi-family starts. Also, to achieve double digit growth for new home sales in 2016, the builders would have to offer lower priced homes (the builders have focused on higher priced homes in recent years). There has been a shift to offering more affordable new homes, but it takes time. My guess is growth of around 4% to 8% in 2016 for new home sales, and about the same percentage growth for housing starts. Also I think the mix between multi-family and single family starts will shift a little more towards single family in 2016. Without a doubt, the data above conďŹ rm that the downturn in housing and its less-than-stellar recovery had a profound impact on green industry product sales in recent years. Bedding plant growers have had an easier market in which to compete, as households have tended to downsize their plant purchases in an attempt to maximize their purchasing power; for example, smaller but more numerous plants at lower price points. Interestingly, the only plant categories that experienced increases in the number of households buying them during this time were in the edibles category. However, given the aforementioned housing market trends, it is likely that green industry products and services will be facing an increase in demand in the next few years. Charlie Hall’s major areas of specialization include innovative management and marketing strategies, ďŹ nancial analysis and benchmarking, and the situation/outlook for nursery and greenhouse crops.
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TNLA GREEN
Inte g r ated Pest Mana gement
Can We Grow Impatiens Again? by Dr. Kevin Ong
T
Associate Professor & Extension Specialist, Department of Plant Pathology & Microbiology, Texas A&M University.
hat is the question that I have heard several time last year in the summer from landscapers and homeowners who said they enjoy the proliďŹ c owering and colors of this plant. The reason for this question is that several years ago, there was an outbreak of a disease called Impatiens Downy Mildew (IDM), caused by the pathogen Plasmopara obducens, which had a devastating effect on Impatiens walleriana. A little history lesson: This is not a new disease or even a new pathogen. This pathogen has been found on impatiens pallida specimens from the late 1800s (Iowa, 1884; New York 1891; Alabama 1896). First reports of this disease on I. walleriana in the US was in 2004, in
California, Tennessee and New York. Occurrences were minor and sporadic, and manageable. In 2012, numerous states report incidences of IDM, including Texas. In 2013, IDM was reported in 38 states. In Texas, we saw a decrease in use of I. walleriana and there were a number of landscape maintenance operators who were concern with the plants that could be used to replace I. walleriana. Fast forward to 2016: What is the outlook and what have we learned? While looking through literature and in communication with my colleagues from other states, I have come across some new “thingsâ€? that has been found in dealing with IDM. Many deals with results from fungicide testing and best management procedures. Dr. Aaron Palmateer’s group in Florida explored efďŹ cacy of Phosphonate fungicide treatment on plants in the landscape (PDMR 2015, OT012). They found that AgriFos 53L gave a 7 day advantage (disease free) over the other phosphonate fungicide that were tested. In another test 9PDMR 2015, OT011) utilizing uopicolide (Adorn 4SC) in a tank mix (Pagaent Intrinsic 38WG or Daconil Ultrex 82.5WG), they found that disease severity was reduced by about 50% in all treatments. The sad realization is even though (continued on page 28)
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Adorn SC, Segway SC and Pagaent WG (PDMR 2015, OT015). In fact, a recommendation that came out of Dr. Hausbeck’s lab is for greenhouse producers to utilize a rotation of various fungicides over the growing season and to ďŹ nish with a Subdue + Adorn tank mix spray prior to shipment.
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fungicides do help to reduce disease incidence, it does not eliminate it in the landscape setting. In another recent study from Dr. Mary Hausbeck’s group in
Michigan State University, they tested fungicides in greenhouse plantings (young plants) and found that all the fungicide that they tested prevented sporulation 8 days after inoculations. Fungicides that they tested include Subdue Maxx,
In 2015, the All-American Selections recognized Impatiens Bounce™ Pink Flame PPAF ‘BalbouďŹ nk’ as a Flower Award Winner. This interspeciďŹ c impatiens hybrid is said to have a I. walleriana growth habit but is resistant to downy mildew. The good news is that there has been progress in our
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understanding and best management practices for Impatiens Downy Mildew since the outbreak in 2011 and 2012. We are getting a better feel on how to select for and utilize fungicides properly to manage this disease. Additionally, there is progress in the development of varieties that contain desirable growth traits while possessing some resistance to this disease. So YES, we can grow impatiens again. It will take a little more inputs and more care.
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Gr eenV i$ion
New Ornamental Crops with Great Potentials: Winter Sweet (Chimonanthus praecox) by Mengmeng Gu, Ph.D.
Mengmeng Gu , Ph.D. is an Assistant Professor/Extension Specialist at TAMU. She received her BS in landscape horticulture and MS in ornamental horticulture from Beijing Forestry University
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I could not name as many ornamental plants as I can now, when I left my home in Jiangsu Province (about Zone 7) to attend
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I
n the ďŹ rst couple of days in 2016, temperature plummeted throughout China and snow fell in many places, including Guangdong Province. To put this into perspective, Hong Kong and Macau, the tip of Guangdong, are south of the Tropic of Cancer. While my WeChat account, a social media worth of an introduction article of its own, was bombarded with snow pictures from my friends all over China, only one set of pictures from a friend, who shared pictures from her friend in Nanjing, caught my eyes. On those pictures with snow in the background, a large shrub was full of golden yellow owers on its young twigs and branches. I could just smell the fragrance from my smart phone screen. It is just that fragrant! And it’s the beloved winter sweet, Chimonanthus praecox.
Some cultivars have bright yellow waxy petals, forming a nice contrast with the blue sky. Beijing Forestry University in Beijing (Zone 6, but really feels like Zone 5). Winter sweet was one of them. It’s very unique, in many ways. First, it owers in the dead winter in areas snow is still a common phenomenon. You may argue many Prunus plants, such as the Mei ower or Japanese apricot (P. mume ) or owering cherry (P. serrulata), ower during very cold time of the year before leaďŹ ng out. But they still wait for the temperature to warm up a little in early Spring. As the cold hardiness has always been one of the breeding objectives for Mei ower breeders to solve the overwintering issue in Beijing that never seems to be a problem for winter sweet. In Beijing, winter sweet still owers even during the coldest times, just like it does in my hometown. Secondly, the owers are so sweet! I haven’t seen one here in the U.S. since 2001, but the second I saw those pictures on WeChat, I took several deep breaths, TCLP and may have smelled something. It’s not a subtle fragrance. It’s you-can-smell-it-from-50yards away fragrant. When the winter
Winter sweet owers during the coldest time of a year and snow does not hurt the owers. ." 3t" 1 3 5 & 9" 4 / 6 3 4 & 3: - " / % 4 $ " 1 & " 4 4 0 $ * "5 * 0 / 8 8 8 5 / - "0 / - * / & 0 3 (
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Botanically, winter sweet, are in the Calycanthaecae family, a
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sweet was blooming, we often saw ‘human bees’ with their nose hovering over the penny size owers. During its blooming season the cold temperatures help preserve the fragrance. It starts the nice smell even at the bud stage, and the scent reaches a climax when the owers fully open. The whole process lasts up to 3 weeks.
relative of sweetshrub or Caroline allspice (Calycanthus oridus), a native shrub in the Southeastern U.S. The leaves of these two plants look similar, but the upper side of winter sweet leaves feels like sand paper. The leaves generally change to golden yellow in the fall. During most the year, winter sweet, a deciduous shrub about 15’-20’ tall, is easily lost in the background of the landscapes, until the golden yellow buds start to swell up.
Flowers, with red center in this one, appear on the current year growth. Among the six species in the genus, only C. praecox is commercially grown in China. Common cultivars include ‘Concolor’ (‘Luteus’)---quarter size owers, bright yellow and light fragrance, ‘Luteograndiorus’----bright yellow 1.5â€? owers, ‘Grandiorus’----1.25â€? deep yellow owers with red center, leaves as long as 7â€?, ‘Cotyiformus’----1.25â€? owers with tiger paw-shaped purplish red center, ‘Parviorus’----small ½â€? light yellow owers with purple center, and var. interdedius----small lightly fragrant owers with pointed petals and red center. The owers are waxy in texture and could last for a long time when used as cut owers. Winter sweet is not a picky plant. A native from central China, it’s been commonly used in landscapes from Zone 5 to Zone 8. In Texas, you may have a better chance in areas north of I-10 than the south. It likes full sun conditions and fertile well drained soils. It’s also very drought tolerant and doesn’t like wet feet. Heavy pruning does not bother it either and it owers on the current year growth, but we don’t want to turn it into another victim like ‘crape murder’. Once you have a chance to smell the owers, you’re going to love it and want to have one for yourself.
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Retailing Tips
Making Time for Success: 5 Tips for Busy Retailers from Dallas Market Center
T
here’s an old adage that states if success were easy, everyone would have it. Well, Dallas Market Center believes everyone can. Today retailers have more decisions than ever to make about their businesses – from promotions and marketing to product mix and visual merchandizing. In addition to the responsibilities that come with the day-to-day operations of their stores, a retailer’s to-do list can grow to feel impossible. But with a little help and a lot of planning, even the busiest of retailers can make time for success.
*NQMFNFOU BO 0NOJ $IBOOFM &YQFSJFODF Omni-channel is a multichannel approach to sales that seeks to provide the customer with a seamless shopping experience whether the customer is shopping online from desktop or mobile device, by telephone or in a brick and mortar store. The goal is to create a cohesive and easy approach for customers to interact with your company across every channel that is available to them. An estimated 91% of adults keep their smartphones within arm’s reach and 9 out of 10 mobile searches lead to action, more than half leading to sales1. How can you ensure your business is getting a piece of that pie? Make sure your website is mobile friendly – and even better, make sure the e-commerce component of your website is mobile friendly. In the third quarter of 2015, United States retail
e-commerce sales were $87.5 billion, an increase in 4.2% from the second quarter and 15.1% from the third quarter of 20142. Needless to say, e-commerce functionality is leading the way. But, not all success depends on these technologies; consumers still value the “little things.� Allowing price comparisons in-store, offering interactive and reliable customer service and quick delivery make your consumers’ shopping experience about more than just the product and leave a lasting impression.
%JWFSTJGZ :PVS 1SPEVDU .JY Yes, sometimes more is better. Your product mix, or product assortment, is extremely important to your customers. Bringing in new categories maximizes proďŹ t of your store. When you’re shopping, are you more inclined to go to multiple stores for multiple things you need or visit your one-stop shop for your whole list? Make your store that one-stop shop. Dallas Market Center sees increased amounts of cross-over buying with every market; apparel retailers are beginning to carry gifts and even housewares while home and gift retailers are carrying fashion accessories. Buying low pricepoint, yet high-margin items in various categories allows retailers to maximize ROI and sets them apart from their competition.
0ĂľFS 6OJRVF *UFNT People have an underlying need for uniqueness; they want to be
perceived as being different from one another. And as consumers, they want to possess things that not everyone has. This is where your store comes into play. Offering unique items can differentiate your business from others of similar nature. Consumers are more inclined to buy one-of-a-kind items with unique stories and they’ll be willing to pay more for it. In 2013, 50% of consumers ages 40-44, agreed they would pay more for goods and services from companies that give back, up from 38% in 20113. But where do you ďŹ nd unique products? Trade events such as ones held at Dallas Market Center cater to retailers who appreciate the value of distinct, quality handcrafted one-of-a-kind products bring to their stores. Original artisan-crafted, mixed-media items from all gift categories: textiles, ceramics, glass, wood and much more are featured in dedicated temporary areas and a juried assortment of antique, repurposed pieces make the Dallas Market stand out.
(FU 4PDJBM Social media has become an important part of an omni-channel approach. Not only is it absolutely free, but it’s absolutely necessary. Social media can boost your business by allowing you to reach a new customer base and reconnect you with your existing customers. The average user spends 1.72 hours a day on social platforms, which accounts for nearly 30%
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of their online activity4. Of these users, Millennials lead the way. This incredibly inuential generation is 83.1 million strong, making up Âź of the US population5. Millennials have continued growth in buying power and the best way to reach them is through social media. In-app shopping is on the rise. Now, with buyable pins on Pinterest and in-app “Buy Buttonsâ€? on Facebook,
Twitter and Instagram, consumers don’t even have to leave their social media feeds to purchase products. Amp up your social media content by hosting contests or offering discounts to allow you to easily communicate with and get to know your customers with very little effort.
.BLF 5SJQT UP .BSLFU .PSF &ÜDJFOU Market can seem overwhelming, especially when you’re new to
the game. The most efďŹ cient way to experience a market is to plan ahead. We encourage our buyers to browse the Exhibitor Directory on our website or use our app and schedule appointments ahead of time. Our mobile app also has the most up-to-date information about exhibitors and their lines, event schedules, meal outlets and more. Planning which events and seminars you will attend in advance will save you a lot of time and allow you to plan your buying accordingly and time to discover new resources. It is also helpful to consult the marketplace you are attending’s social media channels for a visual sneak peek at speciďŹ c products to look forward to and make a note of where to ďŹ nd them. Utilizing all your available resources, including emails, social media, the website, mobile app, and Dallas Market Center’s SOURCE Magazine will ensure you are prepared for your next market and help you tackle the marketplace efďŹ ciently. Sources: 1. “50 Amazing Facts About Mobile,â€? by Jamie Turner for HubSpot 2. “Quarterly Retail E-Commerce Sales, 3rd Quarter 2015,â€? by U.S. Census Bureau News 3. “Nielsen: 50% of Global Consumers Surveyed Willing To Pay More For Goods, Services From Socially Responsible Companies, Up From 2011,â€? by Nielsen 4. “28% Of Time Spent Online Is Social Networking,â€? by Shea Bennett for SocialTimes 5. “Millennials Outnumber Baby Boomers And Are Far More Diverse, Census Bureau Reports,â€? by United States Census Bureau
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New Members 8FMDPNF TNLA would like to welcome its new members. If you would like to become a member, or if you have any questions or concerns about your current membership, please contact us at 800.880.0343. Visit www. tnlaonline.org to learn about the beneďŹ ts of becoming a part of TNLA. REGION 1
REGION 8
Retail Gardens at the Ridge Associate Member Mike McDaniel 13439 S Ranch Road 783 Kerrville, TX 78028 www.gardensattheridge.com
Government Lady Bird Johnson Wildower Center 4801 La Crosse Ave. Austin TX 78739 www.wildower.org
REGION 2 Education Shipp Research Matt Shipp 8862 Brookes Dr Montgomery, TX 77316 www.shippresearch.com
REGION 7 Government University of Texas Rio Grande Valley Eric Delgado 1201 W. University Dr Edinburg, TX 78539
REGION 9 Supplier Jobber Connor Bradley 10520 Jasper Ave NW Edmonton, Alberta T5J1Z7 Canada www.getjobber.com
Grower Fish Branch Tree Farm Wendy Hunter 1680 Fish Branch Road Zolfo Springs, FL 33890 www.ďŹ shbranchtreefarm.com Lewis Land and Livestock Stacy Lewis 1807 Don Lewis Dr. Artesia, NM 88210
newly certiďŹ ed individuals Texas CertiďŹ ed Nursery Professional (TCNP) Jarratt Calvert, Shades of Green, Inc. Ashley Grubb, Enchanted Gardens Angelita Martinez, Calloway’s Nursery Zoanna Payne, Red Barn Garden Center
Texas CertiďŹ ed Landscape Professional (TCLP) Karen Meder, Yardspell
Texas Water Smart CertiďŹ cation Ben Pamplin, Heart Of Texas Landscape & Irrigation Co., Inc.
DĂźmmen Orange Andrew Konicki 250 High St., 6th Floor Columbus, OH 43215 na.dummenorange.com
Learn more about the beneďŹ ts of certiďŹ cation at www.tnlaonline.org
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Get on the guest list! Find Green Industry events from TNLA Region meetings to education seminars on the TNLA Online events calendar! Scan the QR code with any mobile device to visit the events calendar on TNLAOnline.org!
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