July/August TNLA Green Magazine

J ULY/AUGUST 2017

Nursery/Landscape EXPO Preview ST A R TING ON P A G E 10

Chairman’s Letter

by Bill Carson PAGE 7

EXPO Education Schedule PAGE 16

Keynote to EXPO Education: What is Strategy?

PAGE 40

Bugs & Fuzz page 45 New Members page 52

Official Publication of the

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Plano 972.633.9530 San Antonio 210.828.9530 N. San Antonio 210.479.2888 Spring 281.355.9530 Stafford 281.491.7400 Tyler 903.509.1144 Von Ormy 210.622.9634

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KEYNOTE PREVIEW

Bridging the Generation GAP

by Dr. Charlie Hall

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K EYNOTE PREVIEW

Three Tips from a Tea Kettle

by Shelley Row

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EDUCATION ARTICLE

What is Strategy?

7 10 16 49

25

by Steve Coughran

Chairmans Letter by Bill Carson

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EXPO Highlights & Events EXPO Education Conference Schedule GreenVi$ion

by Dr. MengMeng Gu

A tour of the dying Italian Cypress

43 Notes from SFA Gardens

by David Creech

Hedgerows, Screens, Windbreaks and Shelter Belts

45 Bugs & Fuzz

by Dr Kevin Ong

The Scout’s Tool belt: Supplies for Every Pest Management Scout 52 53 53 54

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New Members New Certified Professionals Calendar of Events Advertiser Index

7730 South IH-35 | Austin, TX 78745-6698 | (512) 280-5182 or (800) 880-0343 fax: (512) 280-3012 | email: info@tnlaonline.org | www.tnlaonline.org J U LY / A U G U S T 2 0 1 7

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TNL A Green

The official publication of the Texas Nursery & Landscape Association July/August | Vol. 19 No. 4 OFFICERS Chairman of the Board. . . .

Chairman-Elect. . . .

Immediate Past Chairman. . . .

President. . . .

Bill Carson, Austin Todd Kinney, TMCNP, Donna Billy Long, TCLP, San Antonio Amy Graham, Austin

BOARD OF DIRECTORS Region I. . . . Kevin Grossberndt, San Antonio Region II. . . . Jay Williams, League City Region III. . . . Herman Vess, TMCNP, Edgewood Region IV. . . . Jason Craven, Dallas Region V. . . . Jackie Smith, Santo Region VI. . . . Steven Akers, Slaton Region VII. . . . Gerry Bower, Weslaco Region VIII. . . . Jared Pyka, Austin Supplier Director. . . . Tim Little, Dallas Landscape Director. . . . Scotty Rigsby, TCLP, Midlothian Grower Director. . . . Kevin Norris, Coppell Retail Director. . . . Joshua Bracken, TMCNP, Dallas Director At-Large . . . Adrian Thomas Muehlstein, TMCNP, Carrollton Director At-Large . . . Rachelle Kemp, TCLP, TMCNP, Waco Director At-Large . . . Dan Green, TCLP, San Antonio,

A Video Message from Amy Graham, TNLA President

TNL A STAFF President/CEO. . . .

Director of Finance. . . .

Accounting Assistant. . . .

Director, Legislative and Regulatory Affairs ...

Director, Industry Education and Certifications. . . .

Amy Graham Cheryl Staritz Aimee Luna Jeff Stokes James Theiss, TCLP, TCWSP, Certified Arborist

Administrative Assistant, Strategic Initiatives ... Debra Allen Director, TNLA & EXPO Marketing/ Communications. . . . Sarah Riggins ,CEM Director, Expo Exhibits and Membership. . . Amy Prenger, CEM Business Development/Sales Executive. . . Mike Yelverton , TCNP & TCWSP Administrative Assistant, EXPO . . . Trevor Peevey Office Operations Assistant. . . . Nancy E. Sollohub Region Field Manager. . . . Nathan Flint Communications Specialist. . . . Molly Wallace Sales Specialist. . . . Amelia Price

MI SSIO N STAT E M E N T The Texas Nursery & Landscape Association’s mission is to enhance members’ business success through legislative/ regulatory advocacy, education, networking, and promotion of professionalism.

MAGAZINE STAFF Editor. . . . Molly Wallace Graphic Designer. . . . Marie Leonard Ad Sales. . . . Mark Studer TNLA Green magazine is a member service of the Texas Nursery & Landscape Association, and is published bi-monthly. Advertising information is available from TNLA, 7730 South IH 35, Austin, Texas 78745, online at www.tnlaonline.org, or by calling (800) 880-0343.

TNLA office hours are weekdays, 8:30AM - 4:30PM CST. © 2017 Texas Nursery & Landscape Association J U LY / A U G U S T 2 0 1 7

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BWI Companies, Inc ad this page

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CHAIRMAN’S LETTER

O

n behalf of the Texas Nursery & Landscape Association Board of Directors, I would like to invite each and every one of you to the 2017 Nursery/Landscape EXPO in Dallas. Even before the 2016 EXPO closed, the TNLA Board and staff were hard at work planning to make this year’s show the best ever.

If I were to describe the show in a single word, that word would be OPPORTUNITY. At EXPO 2017 you will have the opportunity to experience one thousand booths of products and services associated with the Green Industry.

This will give you the opportunity to meet with customers and suppliers, and to enjoy old friends in the horticulture business. You can also take the opportunity to be educated in a wide variety of professional topics affecting your business, and obtain credit hours toward several certifications in the Educational Sessions. time Eat Up and Meet Up Sessions. Returning for the third time is the very popular Women in Horticulture Get Together (sorry women only).

You can top this all off Friday night at the TNLA Awards Celebration, recognizing the creators of top landscape projects in the State.

EXPO is also packed with opportunities, beginning with the Newcomers Shindig for those attending or showing for the first time, and the Welcome to Dallas party which is open to all. Also, you can benefit from our Keynote Speakers who are nationally known for their expertise and motivational presentations. New this year is an opportunity to informally meet with other attendees and exhibitors at the lunch

With all that is planned at the 2017 EXPO you will be fully engaged the entire time. We encourage you to register now for all of the opportunities available to you. At EXPO, more than any other place, you can see and experience why at the Texas Nursery & Landscape Association “we have a record of cultivating successful businesses”. Take the opportunity to grow, expand your business, learn, and enjoy the 2017 Nursery/Landscape EXPO.

We will see you there!

Bill Carson Chairman of the TNLA Board of Directors

Texas Nursery & Landscape Association

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TNLAGREEN

TNL A Green

HIGHLIGHTS & EVENTS EXPO HIGHLIGHTS AND MUST ATTEND EVENTS

If yo su th

As if there weren’t already enough reasons to attend the 2017 Nursery/Landscape EXPO …

EXPO is offering three days of Tradeshow so you can source new products, enhance your knowledge at EXPO’s jammed packed two-day Education Conference while gaining hours of CEU’s and enjoy free events for you and your colleagues to connect with the Industry. What this means is you can save time and money by finding everything you need for the year all under one roof in EXPO’s one-stop-shop!

Get re year’ includ Texa

Haven’t Registered Yet? Take advantage of EXPO’s Early Bird Rates before July 21, 2017,

We

Register at www.NurseryLandscapeEXPO.org

En

Don’t miss your opportunity to take advantage of EXPO’s business building opportuities: How awesome would it be if there was a way to talk one-on-one with your peers? Great news, EXPO is offering an exclusive opportunity to have a roundtable conversation with others in the industry by purchasing EXPO’s Eat Up & Meet Up Pass! The Eat Up & Meet Up is limited to 40 seats per session, includes a boxed lunch and is available on Thursday and Friday at EXPO. Reserve your seat today!

Imagine a place where you being revealed before your Awards Celebration salutin Leader, Summit and Texas Awards. Be sure to reserve y seated dinner.

Sponsored by Texas Green

Also new at the Tradeshow is Plant Trial Innovations, a new must see area on the show floor featuring tried and true Texas plants showcased in this year’s plant trials. You never know what your best seller could be…and you could find here.

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During the Celebration, com year’s magical entertainme Hira.

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TNLAGREEN TNL A Green TNL A Green

Students will RALLY during this year’s EXPO with VIP seating at Thursday’s Keynote Presentation and then they will enjoy meeting one-on-one with industry experts at the TNLA Student Rally.

If you have not experienced EXPO’s events, you will not want to miss out on the fun. Be sure to mark your schedules and be seen at the following must attend EXPO Events:

If this is your first time to EXPO, get a guided show floor tour and a behind the scenes look at must see exhibit attractions on the Tradeshow floor and then enjoy a free drink and making connections at the Newcomers’ Shindig.

Sponsored by TNLA PAC

Sponsored by Landmark Nurseries, Inc. & Calloway’s Nursery Are you a woman involved in the Horticulture industry? Join us in Dallas for the Third Annual Women in Horticulture Get Together, For Ladies ONLY! Women in the Industry will get to exchange ideas with other professionals and become inspired.

Sponsored by Landscape Art, Inc and RoundTree Landscaping, Inc.

They are the best around, TNLA’s Certified Professionals’ Reception will bring together the most knowledgeable within the Industry to enjoy a free drink while making connections. By Invitation Only.

Get ready to Jump and Jive at this year’s Welcome to Dallas Party, includes live Entertainment by the Texas Gypsies and a Free Drink Ticket.

Welcome Party is sponsored

by TreeTown USA and Entertainment sponsored by OHP, Inc.

Proudly Partnered by GO TEXAN

ce where you can witness award winning landscapes before your eyes, well you can, at this year’s TNLA ation saluting this year’s winners of the Arp, Young it and Texas Excellence in Landscaping (TEIL) e to reserve your seat at the table today, includes

Leaders rise above and stand out in a crowd and at this year’s EXPO we will have the opportunity to gather them all in one room for the TNLA Chairs’ Reception being held at the Omni.

By Invitation Only.

Texas Green Industry Safety Group

Sponsored by Whiz-Q Stone

ebration, come laugh, smile and be inspired by this entertainment with an evening with Magician David

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PROTECTING THE POSSIBLE At Hotchkiss Insurance, we know when your business is secure, you can focus on what really matters to you. With more than 40 years of experience, Hotchkiss Insurance has proven that we understand what it takes to protect your green industry business.

As your strategic partner, our dedicated agents will make sure you have the insurance coverage needed to face the unique risks of your industry with the best rates available and an exceptional service team.

Endorsed by

Call us today.

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TNLAGREEN

FULL SHOW SCHEDULE YOUR EXPO JOURNEY STARTS HERE: NEW TO THE TRADESHOW FLOOR PLANT TRIAL INNOVATIONS An area on the Tradeshow Floor featuring tried and true Texas plants showcased in this year’s Plant Trials.

WEDNESDAY AUGUST 9TH

8:00 am – 5:00 pm EXHIBITOR ONLY REGISITRATION 1:00 pm – 5:00 pm ATTENDEE REGISITRATION 4:30 pm – 5:00 pm NEWCOMER’S GUIDED SHOW FLOOR TOUR Behind the scenes tour of the Tradeshow Floor.

Meet up by the Tradeshow Entrance 5:00 pm – 6:30 pm NEWCOMERS’ SHINDIG BADGE REQUIRED INCLUDES FREE DRINK TICKET A fun gathering for first time Attendees and Exhibitors to kick-off their EXPO experience. Sponsored by TNLA PAC

THURSDAY AUGUST 10TH 7:00 pm – 4:00 pm EXPO REGISTRATION 8:00 am – 9:50 am FREE EXPO KEYNOTE PRESENTATION BADGE REQUIRED, FREE WITH TRADESHOW ADMISSION Shelley Row - Go with Your Gut: Effective Decision-Making in an OverThinking World.

EXPO Education Sponsored By Landmark Nurseries, Inc. 8:00 am – 12:00 pm TNLA STUDENT RALLY (STUDENTS ONLY) BADGE REQUIRED, FREE WITH TRADESHOW ADMISSION J U LY / A U G U S T 2 0 1 7

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Complimentary for High School & College Students Only. Students kick-off your Tradeshow experience with VIP Seating at 8am for Thursday’s Keynote presentation and at 10:30 am explore the TNLA Student Rally while connecting with the industry’s top professionals.

Sponsored By Landmark Nurseries, Inc. & Calloway’s Nursery

10:00 am – 4:00 pm TRADESHOW OPEN -EXPERIENCE EXPO’S EXHIBITS Opening Ceremonies Sponsored by Athens Tree Farm, Inc. 11:45 am – 1:00 pm EXPO’S EAT UP & MEET UP +$ NEW TO EXPO BADGE REQUIRED

3:00 pm – 4:15 pm 3RD ANNUAL WOMEN IN HORTICULTURE GET TOGETHER (WOMEN ONLY) BADGE REQUIRED, FREE WITH TRADESHOW ADMISSION INCLUDES DRINK TICKET Complimentary for ladies in the industry only. Ladies in the industry join together for peer-to-peer connections over wine and appetizers.

An opportunity to meet in a quiet place and talk one-on-one with others within the industry. (Limited to 40 seats, $ includes boxed lunch)

Sponsored by Landscape Art, Inc. and Roundtree Lanscaping, Inc.

12:50 pm – 4:10 pm

WELCOME TO DALLAS PARTY AS TNLA GOES…BACK TO THE TWENTIES BADGE REQUIRED, FREE WITH TRADESHOW ADMISSION INCLUDES DRINK TICKET Sponsored by TreeTown USA

EXPO EDUCATION CONFERENCE BREAKOUT SESSIONS +$ BADGE REQUIRED 3+ hours of the industry’s elite education. ($ includes access to Landmark Nurseries, Inc. Education Lounge and entry into Tradeshow, Welcome Party plus Keynote presentation) EXPO Education Sponsored By Landmark Nurseries, Inc.

4:15 pm – 5:45 pm

The joint will be jumping with FREE admission! Connect with your peers at this annual event with Live Entertainment with the Texas Gypsies provided by OHP, Inc. (continued on page 15)

Dowload EXPO’s Electronic Program/Mobile App AVAILABLE NOW ON iTunes and Google Play

EXHIBITOR LISTING

PERSONAL SHOW PLANNER

EDUCATION BREAKOUT SCHEDULE

EXPO’S SCHEDULE-AT-A-GLANCE

SPEAKER LISTING AND CEUS

KEY BUSINESS CONTRIBUTORS

KEYNOTE PRESENTATION

LOCAL INFORMATION

INFORMATION

INSTANT NOTIFICATIONS & EXPO UPDATES

FLOOR PLAN AND MAPS

SOCIAL NETWORKING

Mobile App Sponsored By

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10:00 am – 4:45 pm EXPO EDUCATION CONFERENCE BREAKOUT SESSIONS +$ BADGE REQUIRED

(continued from page 13) 5:45 pm – 7:00 pm TNLA CERTIFIED PROFESSIONALS’ RECEPTION (INVITATION ONLY, BADGE REQUIRED) Honoring TNLA’s distinguished Certified Professionals within the industry.

Proudly Partnered by GO TEXAN

Gain 7+ hours of EXPO Education with the industry’s leading experts ($ includes access to the Landmark Nurseries, Inc. Education Lounge and entry into Tradeshow plus Keynote presentation.)

EXPO Education Sponsored By Landmark Nurseries, Inc. 10:00 am – 4:00 pm TRADESHOW OPEN - EXPERIENCE EXPO’S EXHIBITS Opening Sponsored by Athens Tree Farm, Inc. 11:45 am – 1:00 pm EXPO’S EAT UP & MEET UP +$ NEW TO EXPO BADGE REQUIRED An opportunity to meet in a quiet place and talk one-on-one with others within the industry (limited to 40 seats, $ includes boxed lunch.)

FRIDAY AUGUST 11TH 7:00 pm – 3:00 pm EXPO REGISTRATION 8:00 am – 9:50 am FREE EXPO KEYNOTE PRESENTATION BADGE REQUIRED Dr. Charlie Hall - Bridging the Generation GAP: A Change of Industry Equals a Change of Mindset.

EXPO Education Sponsored By Landmark Nurseries, Inc.

6:15 pm – 6:45 pm TNLA AWARDS CELEBRATION RECEPTION Reception in honor of “Roaring Transitions” for today’s leaders and TEIL winners, Omni Dallas.

6:45 pm – 9:30 pm TNLA AWARDS CELEBRATION DINNER PLUS THIS YEAR’S AWARDS - “ROARING TRANSITIONS” +$ Celebrating excellence in the Industry, honoring member leaders going beyond the call of duty to provide service to others, recognizing TNLA Arp, Young Leader, Summit, Honorary Lifetime Membership Award and Texas Excellence in Landscaping (TEIL) award winners, Omni Dallas ($ Includes Dinner.)

Sponsored by Texas Green Industry Safety Group A NIGHT WITH MAGICIAN DAVID HIRA

5:00 pm – 6:15 pm TNLA CHAIRS’ RECEPTION (INVITATION ONLY)

Come laugh, smile and be inspired with magical entertainment at this year’s TNLA Awards Celebration.

A salute to TNLA and the Association’s leadership, Omni Dallas.

Sponsored by Whiz-Q Stone

SATURDAY AUGUST 12TH 8:30 am – 12:00 pm EXPO EDUCATION SIZZLE SESSIONS Complimentary to all with Tradeshow Admission 3+ hours of Sizzle Sessions providing education from the industry’s most recognized experts.

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TNLAGREEN

TNL A Green

EDUCATION CONFERENCE SCHEDULE The 2017 Nursery/Landscape EXPO Education Conference is Proudly Presented by:

CEU’s Offered:

STEP THIS WAY TO GET AN INSIDE PEEEK INTO EXPO’S EDUCATION CONFERENCE OFFERINGS!

Texas Nursery & Landscape Association (TNLA) Texas Department of Agriculture (TDA)

Enjoy earning over 100 CEUs offered by EXPO’s Education Conference, check out this year’s top notch speaker line-up.

Texas Commission on Environmental Quality (TCEQ) International Society of Arboriculture (ISA)

Two Days of Keynote Presentations

American Rainwater Catchment Systems Association (ARCSA)

FREE WITH TRADESHOW ADMISSION

Association of Professional Landscape Designers (APLD) Texas Education Agency (TEA)

THURSDAY AUGUST 10TH

Landscape Architecture Continuing Education System (LA CES)

8:00 am – 9:50 am Shelley Row GO WITH YOUR GUT: EFFECTIVE DECISION-MAKING IN AN OVER-THINKING WORLD

As a decision-maker, you face many different challenges. Learn how effective decision-making saves time, improves productivity, enhances teamwork and reduces stress through a powerful combination Shelly has created called infotuition®. Infotuitive skills are readily implementable and, like other skills, benefit from instruction and practice.

CEUs Available: TNLA

FRIDAY AUGUST 11TH

THURSDAY AUGUST 10TH 12:50pm – 1:50pm Rachelle Kemp, TCLP, TMCNP DON’T LEAVE YOUR CUSTOMERS IN THE DARK! ADD LANDSCAPE LIGHTING TO YOUR BUSINESS!

Covering the basics of adding low voltage LED landscape lighting to an existing green industry business.

CEUs Available: TNLA, APLD, LA CES, TEA

8:00 pm – 9:50 pm Dr. Charlie Hall

Charles Swanson

BRIDGING THE GENERATION GAP: A CHANGE OF INDUSTRY EQUALS A CHANGE OF MINDSET

ET PROGRAMS FOR LANDSCAPE IRRIGATION

There are so many generalizations put forth regarding generational differences making it challenging to completely understand what to do about it. Dive deeper into the task of understanding the millennial mindset — the priorities, motivations, and background “ecosystem” of the millennials — driving their purchasing habits. Also learn more about managing a multigenerational workplace, gain tips on how to recruit and retain a millennial workforce, and discover strategies for on-boarding millennials to increase the chances they will be successful contributors to the workplace by further developing their skillsets, professionalism and leadership abilities.

CEUs Available: TNLA

Learn about (ET) in managing landscape irrigation water use including a review of basic ET concepts, irrigation products in the marketplace using ET and residential programs, and discover resources for landscape managers and homeowners to access and utilize ET information.

CEUs Available: TNLA, APLD, ARCSA, TCEQ, LA CES, TEA

Laura Miller, TCNP PROTECTING POLLINATORS

Gain insight on the nationwide discussion about the honey bee and other native pollinators protection, and how we can minimize the negative impacts as well as maximize the positive impact ornamental plants can have on pollinator habitat.

CEUs Available: TNLA, APLD, ISA, TDA, LA CES, TEA

2:00pm – 3:00pm Dr, Charlie Hall ELASTICITY EFFECTS ON PRICING DYNAMICS

Eliminate bad pricing decisions through understanding the buying habits of your customers, and determine the prices for Green Industry products that maximizes revenue/profit through data on a product’s price elasticity of demand.

CEUs Available: TNLA, TEA

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TNLAGREEN Wayne Pianta

Anne-Marie Callcott

Dr. Tim Pannkuk

FINE TUNING YOUR GREENHOUSE CROP PRODUCTION FOR MAXIMUM PROFITS

FEDERAL REGULATIONS AND MANAGEMENT OF IMPORTED FIRE ANTS (IFA) IN NURSERY AND LANDSCAPE SITUATIONS

USING ET DATA FOR LANDSCAPE DECISIONS

The key to success in the greenhouse business today is maximizing your efficiency in producing and delivering high quality products to your customers. This seminar will discuss strategies for analyzing your crop production input strategies and streamlining them for optimum success in your facilities.

CEUs Available: TNLA, TEA

Dr. Whitney Griffin LANDSCAPE DESIGN BASICS: PRINCIPLES, ELEMENTS, AND MAINTENANCE MINDFULNESS

Gain a deeper knowledge of the principles and elements of landscape design and how to apply this knowledge into creating beautiful landscapes to minimize your man hours and maintenance.

Get an overview of the Federal IFA Quarantine regulations as well as both general management practices and quarantine compliances impacting the nursery and landscape industries in Texas.

11:15am – 12:15pm

Dr. Robert Mace

Laura Miller, TCNP

WHAT’S UP WITH TEXAS’ WATER

**NEW SPECIAL TOPICS!** COMMON CRAPEMYRTLE DISEASE & INSECT PROBLEMS

Get up to date on the new state water plan and the report to the Legislature by the Water Conservation Advisory Council. You will also see a status overview of what is going on in the current Legislative session on water.

CEUs Available: TNLA, ARCSA, TCEQ, TEA

FRIDAY AUGUST 11TH

Dotty Woodson

10:00am – 11:00am

RAINWATER HARVESTING FOR URBAN IRRIGATION

Dr. Allen Ownings

CEUs Available: TNLA, APLD, ARCSA, ISA, TCEQ, LA CES, TEA

3:10pm – 4:10pm Alison Blobner SUBCONTRACTOR MANAGEMENT

Working with subcontractors and vendors can be challenging at times. When managed and prepared properly, they can also be a valuable asset. Join us at this session as we explore best practices and a formalized proactive business-based approach for success when working with subcontractors and your vendors.

CEUs Available: TNLA, TEA

Gene Gehring BEST MAINTENANCE PRACTICES FOR HEALTHY TREES

Trees are usually the highest value items in the landscape yet their care is often misunderstood. Learn examples of best maintenance tree care practices and why, but also see examples of what to avoid.

CEUs Available: TNLA, ISA, LA CES, TEA

CEUs Available: TNLA, APLD, ARCSA, TCEQ, TEA

CEUs Available: TNLA, APLD, TCEQ, TDA, TEA

CEUs Available: TNLA, APLD, TEA

As urban areas grow in population so does the water cost to your customers. Applying rainwater harvesting in your landscape irrigation projects is an affordable alternative for your customers to combat these growing costs. This session will provide tips and techniques on rainwater harvesting for irrigation, water conservation, stormwater management and more.

Discover information to use when evaluating weather station evapotranspiration data and use this data when making decisions on irrigation projects.

Discover major, minor and rare pests, diseases and disorders affecting crapemyrtles and gain skills to incorporate best management practices to protect your investment.

CEUs Available: TNLA, TDA, TEA

Susan Miller MOVING BEYOND PRETTY - PLANTS WITH BONUS POINTS

**NEW SPECIAL TOPICS!** NEW CRAPEMYRTLE CULTIVARS

Get updates on newest cultivars of crapemyrtles and evaluate the breeding efforts for the landscape market today.

CEUs Available: TNLA, TEA

Dr. Fouad Jaber GREEN STORMWATER INFRASTRUCTURE: DESIGN AND PERFORMANCE IN TEXAS

Understand how Green Stormwater Infrastructure (GSI) design can minimize the impact of urbanization on streams and lakes and learn to evaluate GSI performance in Texas.

CEUs Available: TNLA, APLD, ARCSA, TCEQ, TEA LA, CES

Dr. Marco Palma ANNUAL ECONOMIC REPORT

Gain an in depth perspective of the current state of the Industry while evaluating the recent annual economic impact report and discover trends disrupting major production and marketing efforts.

CEUs Available: TNLA, TEA

Arnulfo Hinojosa NAVIGATING H-2A AND H-2B

Understand your company’s H-2A and H-2B efforts and find out how to ensure your company is compliant with Federal regulations.

Learn new ways to market and merchandise your plant inventory by moving beyond pretty and into the realm of more.

CEUs Available: TNLA, TEA

Dean Minchillo WATER CONSERVATION EFFORTS: MAKING A DIFFERENCE

Learn about the water conservation efforts performed by the Tarrant Regional Water District and how they have made a difference in water demands.

CEUs Available: TNLA, ARCSA, TCEQ, TEA

Dr. Marco Palma NEUROMARKETING AGRICULTURAL PRODUCTS

Take a look at your customer’s buying patterns while learning more about the connection between the neurobiological roots of human behavior and purchasing decisions.

CEUs Available: TNLA, APLD, TEA

Dr. Kenneth Farrish ADVANCE WATER PROPERTIES OF SOIL AND HOW THESE PROPERTIES AFFECT YOUR IRRIGATION PROCEDURES

Gain a better understanding on how particular soil properties affect aspects of water and the routine practices that can help you make better decisions.

CEUs Available: TNLA, APLD, ARCSA, ISA, TCEQ, LA CES, TEA

CEUs Available: TNLA, TEA

The 2017 Nursery/Landscape EXPO Education Conference is Proudly Presented by: (continued on page 19 J U LY / A U G U S T 2 0 1 7

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KBW Supply

There’s a New Cut at KBW

A wholesale distribution company commited to a tradition of dependable service

TNLA EXPO ’17 Dallas TX Booth No. 3300, 3301 & 3400 Meet the manufacturer’s representative from Berger.

Exclusive distributor in Texas and Mexico

www.kbwsupply.com KBW Donna KBW Tyler 956/464.4491 800.292.7547 18

903/509.8803 888.878.1166

KBW Allende Mexico KBW Atlixco Puebla 01152 (81) 4737 2556 01152 (244) 1032020 1 (800) 614 3685 Mexico only 1 (800) 614 -3685

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1:15 pm – 2:15pm

2:30 pm – 3:30 pm

DR. Mengmeng Gu and Erfan Vafaie

Dr. Mike Merchant and Dr. Yan Chen

**NEW SPECIAL TOPICS!** INTRO OF CRAPEMYRTLE BARK SCALE (CMBS) AND POPULATION MONITORING

**NEW SPECIAL TOPICS!** CMBS LANDSCAPE AND CONTAINER TRIALS

Educate yourself on the history of CMBS in the U.S., learn how to identify and control the insect.

CEUs Available: TNLA, TDA, TEA

Get an inside look at the trials to see what is working to control CMBS in landscapes and containers along with the precautions needed to protect pollinators and beneficial insects.

CEUs Available: TNLA, TDA, TEA

Daphne Richards WORKING OUT LOUD IN THE GREEN INDUSTRY

“Narrating your work” is an effective way to improve communications, discover effective communication tools to build your personal network and connect with the experts in your field.

DURABLE, DROUGHT-TOLERANT PLANTS FOR TEXAS!

CEUs Available: TNLA

Peter Holton

CEUs Available: TNLA, APLD, ISA, TCEQ, LA CES, TEA

THE SELLABILITY OF YOUR BUSINESS

Susan Martin

Learn more about the concept of sellability, how to complete the sale of your Green Industry business at a fair market value.

FROM SURVIVING TO THRIVING—HOW TO BUILD REVENUE FROM THE NEXT GENERATION OF “GROWERS”

Nicholas Staddon THERAPEUTIC PLANT VALUES INTO YOUR PLANT SELECTION

Discover the practice of therapeutic garden environments and how to incorporate these elements into your landscape projects and enjoy the benefits of Horticultural Therapy.

CEUs Available: TNLA, APLD, ISA, LA CES, TEA

Dr. Sam Feagley MAINTAINING SOIL FERTILITY IN AN URBAN ENVIRONMENT

Gain knowledge on how the soils you deal with daily have an impact on maintaining sufficient nutrient availability to plants and Interpretation of soil and water analyses.

We always hear about water conscious business practices, but what does it all mean? Get a holistic look at which of these practices are necessary for a more sustainable landscape.

CEUs Available: TNLA, APLD, ARCSA, TCEQ, LA CES, TEA

3:45pm – 4:45pm James Plyler, Jerry Soukup & Lauren Kirchner

Janet Rademacher

Learn the characteristics, growing requirements, and pros and cons of drought tolerant plants and see how these plants are used in Texas landscapes.

CEUs Available: TNLA, TEA

CONNECTING THE WATER DROPS IN TEXAS LANDSCAPES

Take a look at how retailers can learn how to thrive, not just survive by delivering what today’s consumer wants.

You’ll walk away with ideas you can act on right away.

CEUs Available: TNLA, TEA

2017 PLANT PANEL

Join the conversation on today’s trending plants and which plants to keep an eye out for in the upcoming seasons.

CEUs Available: TNLA, TEA

Chris Gaines INTEGRATING AUXILIARY WATER SUPPLY AND STORMWATER MANAGEMENT INTO LANDSCAPE SYSTEMS

Learn methods that can reduce the stress on our local water resources and how to incorporate auxiliary water supplies into our landscapes.

CEUs Available: TNLA, APLD, ARCSA, TCEQ, LA CES, TEA

Steve Coughran WHAT ARE ANALYTICS AND HOW CAN THEY HELP MY BUSINESS?

Steve Coughran IMPLEMENTING A STRATEGY TO MAXIMIZE PROFITS AND CASH FLOW

Discover how to implement the right strategy for your business to fuel profitable growth and empower your managers to better analyze historical data in order to deliverer the greatest value.

Discover different types of analytics and the areas of your business that can be enhanced through data analysis.

CEUs Available: TNLA, TEA

Daniel Cunningham THOUGHT FOR FOOD: A GREEN INDUSTRY TREND

Familiarize yourself with edible landscaping; recognize specific plant material adapted to Texas serving as highly ornamental and desirable, also understand how to use this trend to benefit your niche of the Green Industry.

CEUs Available: TNLA, TEA

Patrick Dickinson

CEUs Available: TNLA, APLD, ISA, TCEQ, LA CES, TEA

CEUs Available: TNLA, APLD, TEA

The 2017 Nursery/Landscape EXPO Education Conference is Proudly Presented by:

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GRIND COLOR SOLUTIONS

The ONLY Patented Grind & Color System After more than 15 years as the standard for efficiency and simplicity, the patented Rotochopper grind and color system remains the only “Perfect In One Pass” ® solution. It was the first, and it’s still the best.

Contact us today or visit us at booth #9 to learn how Rotochopper grind and color technology can maximize the margins of your mulch operation.

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Free Sizzle Sessions SATURDAY AUGUST 12TH 8:30am – 9:30am OLE TEXAS – OUTDOOR LEARNING ENVIRONMENTS CERTIFICATION PROGRAM

Cultivating Children’s Curiosity (and Health) through Nature is a perfect setting for young children to fuel their natural curiosity while being active and aware of how food grows. OLE! Texas is the latest outdoor learning environment (OLE) movement in the state. In this session, participants will learn how several Texas agencies are coming together to improve childcare center outdoor settings and tackle childhood obesity.

CEUs Available: TNLA

GETTING STARTED WITH THE TCLA, TCWSP AND TCLP PROGRAMS

Build your career with the Texas Certified Landscape Associate (TCLA), Texas Certified Water Smart Professional (TCWSP) and Texas Certified Landscape Professional (TCLP) programs. Gain tips on how to better prepare yourself for studying and passing the exams for these Texas Green Industry recognized certification programs.

CEUs Available: TNLA, TEA

9:45am – 10:45am OLE TEXAS – GETTING INVOLVED

Building Blocks to Effective Outdoor Learning Environments Combining the expertise of landscape and design professionals with early childcare experts leads to enormous benefits to young children and the community. In this session learn the why’s and how to’s behind designing outdoor learning environments (OLE).

11:00am – 12:00pm

Dr. Tim Pannkuk

TEXAS LEGISLATIVE SESSION RECAP

USING ET DATA FOR LANDSCAPE DECISIONS

Get up to speed as TNLA reveals the impactful pieces of Legislation the Association monitored and defended during the entire 85th Texas Legislative Session and how it will affect your business. Also hear what TNLA is continuing to do on your behalf to make sure the Texas’ Green Industry remains strong so you can keep your profits safe.

CEUs Available: TNLA

FOR THE IRRIGATION PROFESSIONAL

EXPO is offering a new format for education to Irrigation Professionals.

To gain 8+ hours of much needed Irrigation CEUs from TNLA and the Texas Commission on Environmental Quality, please register for a TwoDay EXPO Education Pass. Visit the full education schedule located on NurseryLandscapeEXPO.org Classes offered for Irrigation Professionals over both Thursday and Friday, include:

Dean Minchillo WATER CONSERVATION EFFORTS: MAKING A DIFFERENCE CEUs Available: TNLA, ARCSA, TCEQ, TEA

Dr. Kenneth Farrish ADVANCE WATER PROPERTIES OF SOIL AND HOW THESE PROPERTIES AFFECT YOUR IRRIGATION PROCEDURES CEUs Available: TNLA, APLD, ARCSA, ISA, TCEQ, LA CES, TEA

Dr. Sam Feagley MAINTAINING SOIL FERTILITY IN AN URBAN ENVIRONMENT CEUs Available: TNLA, APLD, ISA, TCEQ, TEA

Janet Rademacher

THURSDAY, AUGUST 10TH

DURABLE, DROUGHT-TOLERANT PLANTS FOR TEXAS!

Charles Swanson

CEUs Available: TNLA, APLD, ISA, TCEQ, TEA

ET PROGRAMS FOR LANDSCAPE IRRIGATION

Patrick Dickinson

CEUs Available: TNLA, APLD, ARCSA, TCEQ, TEA

Dotty Woodson RAINWATER HARVESTING FOR URBAN IRRIGATION CEUs Available: TNLA, APLD, ARCSA, ISA, TCEQ, TEA

Anne-Marie Callcott FEDERAL REGULATIONS AND MANAGEMENT OF IMPORTED FIRE ANTS (IFA) IN NURSERY AND LANDSCAPE SITUATIONS

CEUs Available: TNLA, TEA

CEUs Available: TNLA, APLD, TCEQ, TDA, TEA

UNDERSTANDING THE TCNP, TCWSP AND TMCNP PROGRAMS

Dr. Robert Mace

Elevate your career by achieving your Texas Certified Nursery Professional (TCNP). Walk away knowing what the exam covers and gain tips on how to study. This session will also help you prepare for the Texas Master Certified Nursery Professional (TMCNP) program along with the Texas Water Smart Professional (TCWSP) program.

CEUs Available: TNLA, APLD, ARCSA, TCEQ, TEA

CONNECTING THE WATER DROPS IN TEXAS LANDSCAPES CEUs Available: TNLA, APLD, ARCSA, TCEQ, TEA

Chris Gaines INTEGRATING AUXILIARY WATER SUPPLY AND STORMWATER MANAGEMENT INTO LANDSCAPE SYSTEMS CEUs Available: TNLA, APLD, ARCSA, TCEQ, TEA

WHAT’S UP WITH TEXAS’ WATER? CEUs Available: TNLA, ARCSA, TCEQ, TEA

FRIDAY AUGUST 11TH Dr. Fouad Jaber GREEN STORMWATER INFRASTRUCTURE: DESIGN AND PERFORMANCE IN TEXAS CEUs Available: TNLA, APLD, ARCSA, TCEQ, TEA

CEUs Available: TNLA

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1977

Celebrating 40 Years in Business

2017

ADAMS WHOLESALE SUPPLY, INC. Nursery and Landscape Distribution Specialists

Visit us at TNLA EXPO Booth 1607

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Houston 281-487-2004 |

DFW 817-386-2014

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IMAGE CREDIT

San Antonio 210-822-3141

TNLAGREEN

EXPO HACKS YOU ASKED THE QUESTIONS, NOW SEE THE ANSWERS 5 EXPO Hacks from Highly Seasoned and Experienced EXPO Participants:

HACK #1

HACK #2

Avoid Getting “Hangry”:

Don’t aimlessly wander around the aisles wondering where the booth of the exhibitor you’re searching for could be:

Finding something to eat during the Tradeshow can be easy, check out EXPO’s Food Court and Grab & Go Stations on the Show Floor or make your dinner reservations ahead of time with Ticket to the City by emailing concierge@tickettothecity.com.

Prep ahead of time by downloading EXPO mobile app and walk the aisles with ease with the mobile app’s quick booth and product searches making it easy to locate exhibitors from your device.

HACK #3

HACK #4

If you want a power hour of gaining leads you can’t miss EXPO’s Welcome to Dallas Party, it truly is the biggest party during EXPO with thousands of participants enjoying a Free beverage and live music all in a fun, easy to talk atmosphere.

Some of the best education you can receive is by taking advantage of EXPO’s FREE Keynote Presentations. This year it looks like the Keynotes start bright and early at 8am on both Thursday and Friday, so be sure to set that alarm clock.

Make new connections and find the type of leads your boss is looking for in one place:

Don’t be overwhelmed by the choices for personal development that is available to you:

HACK #5

Don’t neglect your feet: I learned this lesson the hard way, be sure to wear a different pair of shoes every day. On Saturday, rest those tired feet by sitting and gaining knowledge at EXPO’s FREE Sizzle Education Sessions.

AABCO – READY RENTAL SALES AND REPAIR •Power Scooters •Manual Wheelchairs •Power Wheelchairs CALL FOR RESERVATIONS: 972-412-3500 EMAIL: READYRENTAL@HOTMAIL.COM Will deliver to the Kay Bailey Hutchison Convention Center and Area Dallas Hotels

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EXPO SPONSORS

THANK YOU FOR YOUR SUPPORT

Adams Wholesale Supply, Inc. • Belgard/Oldcastle • Chamblee’s Rose Nursery • Color Spot Nurseries • Harry’s Greenhouse • Landscape Art, Inc. Magnolia Gardens Nursery • Mortellaro’s Nursery • Mountain State Wholesale Nursery Native Texas Nursery • Nicholson-Hardie • Orora Visual Horticultural • Roundtree Landscaping, Inc. • The Ground Up TNLA Region 1 • TNLA Region 2 • TNLA Region 3 • TNLA Region 4 • TNLA Region 5 TNLA Region 6 TNLA Region 7 • TNLA Region 8 • Yardco Rock & Stone 24

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TNL A Green

Destination Dallas

MAKE DALLAS YOUR SUMMER GETAWAY Your next BIG adventure is in Dallas. Whether you come because you’re a sports fan or ready to hit the town to explore the best in arts, culture and dining, your summer getaway will be filled with experiences that you can only have in Dallas.

Savor tasty treats from local celebrity chefs (prickly pear margaritas made with liquid nitrogen tableside, anyone?), walk through history at the latest presidential library in the country or take in a glorious view from high in the sky at the Reunion Tower GeO-Deck. Let the bold, vibrant spirit of Dallas, with a touch of Texas charm, guide the way to your BIG summer getaway.

Why we love Dallas Green spaces

Start here For shopping at its best: Neiman Marcus

Klyde Warren Park, an urban green space over a bustling highway (you’d never know it from the look and feel of the space) in the heart of Downtown is a Dallas staple, and Main Street Garden, Belo Garden and Sammons Park are enchanting local favorites – all great places to enjoy on a sunny Dallas afternoon.

Or, reconnect with nature at the Dallas Arboretum and Botanical Garden, 66 acres of natural beauty and serenity, located at the banks of the magnificent White Rock Lake.

The flagship store of the luxury retailer sits at the corner of Main and Ervay streets and includes the Zodiac room, a popular lunch spot on the sixth floor.

Dallas Arts District

For a view like no other: Reunion Tower GeO-Deck See our city from 460 feet in the air at one of Dallas’ most recognized structures. Enjoy the panoramic view and interact with Halo, the deck’s digital information system, to learn about Dallas, its landmarks, Reunion Tower’s light shows, milestone events in the city and see it all up close with a zoom-in camera.

Spread over 19 square blocks and 68 acres, the walkable downtown hub of creativity features art for all the senses. Have a moment of serenity among celebrated sculpture at the Nasher Sculpture Center, or admire art for free at the Dallas Museum of Art or Crow Collection of Asian Art. From performing arts at the multi-venue AT&T Performance Arts Center, striking beauty in sight and sound at the Winspear Opera House or a magnificent performance from Dallas Black Dance Theater, the choices for enjoying visual and performing arts are endless in the Dallas Arts District.

History Start in the West End Historic District and get a glimpse of Dallas in the 1960s as you walk amongst century-old brick warehouses updated into dozens of shops and restaurants.

The nearby Texas School Book Depository, now the Sixth Floor Museum, and Dealey Plaza (site of the infamous grassy knoll) are must-sees during your visit and eloquently paint the picture of the presidency, legacy and assassination of President John F. Kennedy.

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For bold flavors and exotic presentations: CBD Provisions at The Joule The pig’s head carnitas and BBQ pig tails are among the most memorable. Make sure to take a gander at The Eye, the 30-foot sculpture by Tony Tasset across the street.

For a fun way to explore: McKinney Avenue Trolley Jump on the vintage trolley to explore Downtown and Uptown, and get a fun (and free!) ride to hopping restaurants, pubs and shops along the way! Or, hop on DART light rail, D-Link (also free!) or bus service for more easy ways to get around Dallas!

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TNL A Green

REVoLutioNaRy

PLaNt hEaLth

Soil & Water Management

SoLutioNS FRom SoiL to cRowN

Trunk Injected Insect & Disease Control

Since 1999, Arborjet has provided advanced solutions to meet a variety of your tree and plant health care needs. From TREE-äge® G4 systemic insecticide to Shortstop® plant growth regulator, no matter your challenge, Arborjet is here for you.

Visit us at Nursery/Landscape Expo Booth #1611 arborjet.com

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TNL A Green

General Information Badges Badges must be worn at all times. Replacements are available at on-site registration -- fees may apply.

The FedEX Kinkos located at 902 Ross Ave. Services include: faxing, copying, and mailing.

FedEx Kinko’s business hours:

Children under 12

Sunday

Closed

A Child Waiver Form must be filled out for all Children under the age of 12, also all children attending EXPO must be registered and accompanied by an adult at all times. NOTE: Dangerous heavy equipment is being used during move-in and move-out and results in an unsafe environment for small children. Because of this safety risk, children are strongly discouraged during these hours.

Monday-Friday

7:30 am - 9:00 pm

Saturday

8:00am - 6:00 pm

EXPO Management To reach EXPO Management prior to August 7, please call 512579-3857 or 800-880-0343, for email: EXPO@nurserylandscapeexpo.org. EXPO Management is available onsite at the information center located in Hall E next to Booth Sales.

Phone: (214) 922-0403 Fax: (214) 871-9521 First Aid An emergency medical technician is on duty located in the located in the back of Hall E, during move-in, show, and moveout hours and can be reached through show staff located at the EXPO Information Center or Registration Area. (continued on page 31)

Business Center, FedEx Office To reach EXPO Management prior to August 10, please call 214-853-8000, for email: EXPO@nurserylandscapeexpo. org. EXPO Management is available onsite at the information center located in Hall F next to Booth Sales.

Food Service Schedule Schedule as of June 6, 2016, Service hours may vary from schedule depending on demand, and are subject to change.

Food Service Areas F1 Concession --

Deli Sandwiches, hot dogs, nacho supreme, chips, cookies, pretzels & beverages

Monday 8/7

Tuesday 8/8 Wednesday 8/9 Thursday 8/10 9:00 am - 3:00 pm 9:00 am - 5:00 pm 10:00 am - 4:00 pm (Limited Service)

Friday 8/11

Saturday 8/12

8:00 am - 4:00 pm 8:00 am - 6:00 pm

(Limited Service)

F2 Concession --

10:00 am - 2:00 pm 10:00 am - 3:00 pm 10:00 am - 3:00 pm

Hamburgers, grilled chicken sandwich, chicken tenders, friends, pizza, hot dogs, chips, cookies & beverages

F3 Food Court--

10:00 am - 2:00 pm 10:00 am - 3:00 pm 10:00 am - 3:00 pm

BBQ, Chinese Stir Fry, Al Fresco Pasta, Top Dog and Deli

E1 Snacks & Coffee Station B Bar --

10:00 am - 4:00 pm

Snacks, Sandwiches, Coffee and Bar at bottom of stairs

E2 Snacks & Coffee Station B Bar --

8:30 am - 2:00 pm

8:30 am - 12:00 pm

10:00 am - 2:00 pm 10:00 am - 3:00 pm 10:00 am - 3:00 pm

Tortilla Junction

Dining Options Within Walking Distance of the Kay Bailey Hutchison Convention Center include, but are not limited to: Omni Dallas (connected to the convention center) Texas Spice Restaurant Wi-Fi Access at the Kay Bailey Hutchison Convention Center: Standard free Wi-Fi throughout all public areas of the building including lobbies.

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TNL A Green WWW.KIRKCOMPANY.COM | 800-252-KIRK | SALES@KIRKCOMPANY.COM

Specially Formulated Colorant

Kolors by Kirk

NURSERY BALER AND NETTING •WATER YOUR PLANTS WITHOUT FEAR OF MOLD OR SOGGY PAPER- PLANTS ARRIVE LOOKING HEALTHY AND STRONG •PROTECT YOUR PLANTS FROM DAMAGE DURING LOADING & TRANSIT- LESS CLAIMS, INCREASED PROFITS

Make Your Season Merry & Bright

PRE-LOADED NETTING CARTRIDGES SLIDE EASILY ON TO FUNNELS

NETTING ALSO AVAILABLE ON A ROLL & IN PRE-CUT STRIPS

DESIGNED FOR WHOLESALE & RETAIL APPLICATIONS

Broad-spectrum results now in a one-step mix.

Neem Pro EC is a new form of Neem Oil which dissolves smoothly in water, EPA approved for use as a pesticide for vegetables, lawns, fruit and nut trees.

Strong enough to kill an infestation and then repel pests for weeks afterward.

More ‘Azadirachtin’ means fewer sprays; increase yields while cutting costs.

Works for treating THRIPS, SPIDER MITES, APHIDS

& hundreds of other pests in the garden & landscape.

NEEMPRO.COM 903.818.2017 SALES@NEEMPRO.COM

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General Information (continued from page 29) Hotel Accommodations Guaranteed EXPO Housing Block Rates until July 21, 2017, visit www.

NurseryLandscapeEXPO.org to make your reservation.

Rates starting at: Omni Dallas Convention Center – EXPO’s Host Hotel: $159 Hyatt Regency Dallas: $149 Sheraton Dallas: $145 Information Centers •REGISTRATION INFORMATION & MEMBER RIBBONS: located in the Lobby F, Registration Area •EXPO TRADESHOW FLOOR INFORMATION: Located near the Booth Sales in Hall F •TNLA ASSOCIATION INFORMATION: The TNLA Booth is located in Hall E next to the TNLA PAC Lounge

Save time by not waiting in line, pre-register online at www.

NurseryLandscapeEXPO.org. Onsite rates apply after the July 21, 2017, Early Bird Deadline. Onsite registration located in the lobby in Hall F. For questions call MCMC 844-800-5789 or email registration@mcmcmail.com.

Removal or Purchase of Exhibit Materials Cash and Carry sales are prohibited during the EXPO. Anyone purchasing exhibit material may remove it only during move-out hours on August 12.

Exhibitors should provide a signed bill of sale to help provide for security during move-out time. For additional information, please refer to EXPO Management’s Exhibitor Move-In and Move-Out Instructions at www.

NurseryLandscapeEXPO.org.

Restaurant Reservations

Joblink Board Inside Exhibit Hall E, located near the main entrance. Information on jobs available and jobs wanted within the industry are posted at this location.

Lost and Found Please inquire about lost or found items at the Registration area in the Lobby of Hall F. Photography No photography is permitted in the exhibit hall unless authorized by the exhibiting company.

Plant Watering Ice for watering plants is available at various locations throughout the exhibit hall.

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Maps, brochures, restaurant reservation service, arrangements for ground transportation, and general information about the Dallas area are available at the Visit Dallas Information Booth near the EXPO entrance.

Scooters Scooters can be rented and delivered to the Kay Bailey Hutchison Convention Center or Dallas Area Hotel. If you reserved a scooter prior to the show, it can be picked up at the convention center. To reserve your scooter, call AABCO Read Rental Sales and Repair at 972-412-3500 or email readyrental@ hotmail.com.

Shuttle Service Schedule Continuous Shuttle Service between Sheraton Dallas and Hyatt Regency and

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the Kay Bailey Hutchison Convention Center. Please note, the frequency between the hotel and Convention Center is every 20-30 minutes per route.

Tuesday, August 8, 2017 Shuttle Hours: 12 noon-6:30 pm Wednesday, August 9, 2017 Shuttle Hours: 7:30 am - 7:00 pm Red Route - Sheraton Blue Route – Hyatt Regency Thursday, August 10, 2017 Shuttle Hours: 6:30 am - 7:30 pm Red Route - Sheraton Blue Route – Hyatt Regency Friday, August 11, 2017 Shuttle Hours: 6:30 am-7:00 pm Red Route –Sheraton Blue Route – Hyatt Regency Friday, August 11, 2017 – TNLA AWARDS CELEBRATION Shuttle Hours: 5:00 pm-10:15 pm Event Shuttle Route – Sheraton, Hyatt Regency, Omni Last departure from Omni is 10:15 PM Saturday, August 12, 2017 Shuttle Hours: 6:30 am-7:30 pm Red Route –Sheraton Blue Route – Hyatt Regency Solicitation Solicitation in the exhibit hall by persons other than exhibitors is prohibited.

Persons conducting unauthorized solicitations are subject to expulsion from the exhibit hall.

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K EYNOT E P R E V IE W

Bridging the Generation GAP A CHANGE OF INDUSTRY EQUALS A CHANGE OF MINDSET At the upcoming TNLA Expo in August, we will be discussing demographic trends in a different manner than what you’ve probably heard before. If you look at the description of what I will be speaking on, you will see that the usual suspect of topics is in there: how to understand what motivates millennials; how to manage a multigenerational workplace; and recruiting and retaining millennials.

By Dr. Charlie Hall Dr. Hall is a Professor in the Department of Horticultural Sciences at the Texas A&M University and also holder of the Ellison Chair in International Floriculture.

First, in complete transparency, I hesitated to agree to speak on this topic because it is a no-win kind of situation. Experts are forever talking about demographic trends and it seems they always manage to step on someone’s toes while they are doing it. But more importantly, I hesitated because of this one fact: demographics are important, but not the most important factor I believe we should be considering in marketing our green industry products and services.

Demographic segmentation has been around since the 1920′s. It’s been firmly entrenched in marketing for decades and I believe it’s time to start letting it go. If I were to show you a picture of two people of the same age, race, etc. but one was a yoga instructor and the other a business executive, would you think that each of their tastes and preferences as consumers of food or music or clothing would be equal? Of course not. It should be obvious, then, that grouping people by age range, gender, education and income is a very weak way to characterize true target markets. This is one of the many fallacies of using demographics in modern marketing, especially considering social media which has completely rewired the way we communicate by eliminating geographic and media outlet boundaries.

Each of us has a built-in set of filters that’s developed through three significant periods: Imprint years (birth to 7 years old), a Modeling period (8 to 14 years old) and finally Socialization (15 to 21 years old). This formative period sets up our core set of values and helps us distinguish good from bad, valuable from wasteful, and so forth. You already know that people who primarily place value on the environment have a very different psychological makeup then those who primarily place value on material goods and money. So, why would you talk to them the same way?

We must consider that fact when aiming to build relationships in the marketplace. Your company’s brand values and your customer’s values should be aligned. One of the great, recent examples of connecting to personal values is Dove’s Real Beauty campaign. They managed to create a movement by distancing from the over-produced, superficial and “fake” model of beauty their industry has been flogging for decades. They connected to real women by focusing on self-esteem, empowerment and family values and the sales of Dove’s products skyrocketed. As green industry businesses, we should be exploring what our customers really value and then market our wares accordingly.

Now I am not trying to imply that demographics do not serve their purpose.

Staying up to date on the latest demographic trends enables organizations to identify existing and emerging markets for their products and services. By evaluating customers’ and prospects’ demographic trends, business decision-makers can identify changing needs in the marketplace and adjust to them. Demographic trends can also (continued on page 35)

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TNLAGREEN (continued from page 33) help us spot future spending trends.

For example, the spending trends of Baby Boomers are likely to change as they age out of their peak earning years and head into retirement. Is it not likely that their DIY landscape purchases are going to decrease and their do-it-for-me purchases increase?

Absolutely. So, what are we going to do about it? The answer is certainly different depending on whether you are a landscape service provider or a retailer, but one thing I know – if we ignore demographic shifts, nobody wins.

When combined with behavioral and attitudinal data, demographics can be used to improve marketing effectiveness by helping businesses target new customer segments with the right messages at the right time.

When done well, businesses can increase consumer awareness, improve

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customer acquisition efforts, and bolster customer retention rates.

Let me close the article today with an interesting quote: “I see no hope for the future of our people if they are dependent on frivolous youth of today, for certainly all youth are reckless beyond words ... When I was young, we were taught to be discreet and respectful of elders, but the present youth are exceedingly disrespectful and impatient of restraint.”

You might think this is a member of the silent generation or boomer taking about a Gen Xer or millennial, but you’d be wrong. This was said by the early Greek poet Hesiod around eighth century BCE! Despite their differences, boomers, Gen Xers and Gen Yers share a rebellious youth, a rough entry into the

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workforce, and a huge impact on corporate culture. Looking at the trends, all three desire a meaningful, collaborative work environment; a desire to provide for themselves and their families; and to have the time to spend with their friends and doing what they love.

The methods, approaches, tools and strategies used by each generation might be different, but at the end of the day we are all more similar than we might believe. Instead of focusing so heavily on our differences, perhaps we should acknowledge them, move beyond them and learn from each other. We can create stronger organizations where our generation no longer defines us, but rather aids in identifying how to best collaborate, interact and learn from each other. To hear more about this, I invite you to

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TNL A Green

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K EYNOT E P R E V IE W

Three Tips From a Tea Kettle Manage Your Reactions so They Dont Manage You

BY SHELLEY ROW Shelley Row is an award-winning leader, she’s also a registered professional engineer who holds an MBA degree.Shelley Row works with forwardthinking managers and leaders who must make fast, insightful decisions in the face of uncertainty and rapid change.

There it is – a tea kettle. Shiny and copper. It sits quietly until the heat is on. Suddenly, it erupts, “Eeeeeeeeee!”

values; and you verbally lash out. Whatever it is – a situation, a comment, or a person – it pays to recognize your triggers.

There you are. Sitting quietly at home or at work doing what you’re doing. Something happens – a testy word, a sideways glance, an awkward situation – and you erupt. It may not be a loud “Eeeeeee” (Or maybe it is. I won’t judge.), but you over-react and your reaction doesn’t serve you or the situation. What can you learn from the tea kettle that will assist you to manage your reactions?

The Water – Your Sensations

The Fire – Your Triggers The tea kettle is quiet and calm until an external event –heat – adds energy to its system.

That energy ignites changes inside the tea kettle.

Similarly, you exist calmly in your world as a manager, business owner, or employee until an external stimulus trips your trigger. Like the tea kettle, that event adds energy to your system and starts reactions inside your nervous system.

To prevent an over-reaction you must know what lights your fire and trips your triggers.

Start by identifying hot-button situations where you over-react. For most people, an over-reaction causes a fight, flight, freeze or appease response. A fight reaction incites you to confront; flight draws you inside and away; freeze stops you in your tracks; and appease, well, don’t we all just want to get along?

Whatever your reaction, it is out of scale for the situation. Someone makes a comment; you hear it as a jab; triggering you to withdraw from the discussion. Someone explains the rationale behind a decision; you hear a threat to your J U LY / A U G U S T 2 0 1 7

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As the fire adds energy to the tea kettle, the tea kettle grows warm, the water inside agitates and rumbles. These indicate that something is happening inside preceding the eruption. You, too, have indicators, sensations in your body, that are early warning signs of a triggered reaction. The trigger ignites your sympathetic nervous system (fight or flight) sending alarms through your body. Your body reacts first.

Your brain? Well, it’s the last to know. With awareness, you can recognize the signs that your nervous system, like the water in the tea kettle, is registering an upset. Perhaps you get a knot in your stomach, or your breathing becomes shallow, or your jaw clenches, or palms sweat. The skill is to recognize these initial bodily sensations. When you consider your over-reactions, see if you can recall your feelings in that moment. What sensations occurred first and where did they surface – gut, hands, chest?

The next time you are hit with a triggering event, notice the sensation. That noticing gives you a chance to intercept the over-reaction before it happens.

The Whistle – Your Response Left on the heat, the tea kettle sends out its piercing “eeeeeee”. Without intervention, you erupt (fight, flight, freeze or appease) with an

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TNLAGREEN (continued from page 37) over-reaction that doesn’t help you or anyone else. How do you give yourself other options that are more considered?

To stop the tea kettle’s whistle, remove it from the heat or turn the heat down.

You have the same two options. In some cases you may be able to remove yourself from the situation. Can you pause the meeting and reconvene tomorrow? Or take a break for a few minutes? Any type of break will take you off the heat while your nervous system calms and your brain catches up to the action. If the situation doesn’t allow you to stop, there are techniques that turn down the heat and activate the parasympathetic nervous system

(rest and repose).

•Relax your jaw and the area around your eyes; •Deeply and slowly exhale; •Breathe consciously from your belly;

without calling attention to yourself.

They help to calm the disruption in your body and give you a gap in which to bring your awareness to the situation. In that slight gap, you recognize the trigger, notice the overreaction building, and realize that you have the opportunity to choose a different response.

•Count to ten…slowly; •Scan your body and consciously relax tense areas; •Ground yourself to the floor, sit up straight and imagine tension draining away.

It takes practice, but don’t worry, there are plenty of opportunities for practice!

Learn the three tips from a tea kettle: know your triggers, watch for body sensations and manage your responses.

It’s your choice.

Each of these techniques can be used

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TNLAGREEN

ED U CAT I O N A RT ICL E

What is Strategy?

BY STEVE COUGHRAN

Steve Coughran is Founder and Director of Strategy at the Coltivar Group and author of Delivering Value. Steve helps clients on a broad range of issues including strategy, organizational structure, financial management, and operational effectiveness.

The landscape industry is riddled with challenges- intense competition, battle for talent, shrinking profit margins, cyclical demand, and dramatic cash flow swings. Though plagued by uncertainty, with the right strategy, business is also brimming with opportunity. Proactive industry leaders who account for the risk and rivalry with a comprehensive approach to holistic business strategy will dominate the industry for years to come.

Unfortunately for many business owners, strategy has long been masked by confusion and incomplete, trendy frameworks. While most leaders define their organizational strategies in some capacity, they fail to realize the expected results due to inadequate understanding of the term. Strategy is not simply a semiannual team meeting where management determines upcoming initiatives, nor is it displaying mission, vision, and values on the breakroom walls.

Effective strategy encompasses much more than convenient strategy.

for strategy. Though benchmarked margins waver due to service mix, location, and reporting techniques, leaders must be aware of approximate industry average profit to establish standards in their own businesses.

If a company is blind to how its competitors are performing, it can become complacent with its bottom line. While contentment may be acceptable in the short-term, the cyclical nature of the industry guarantees the fierceness of perfect competition. Only the nimble, striving companies will survive the economic downturns. Companies that are content with below industry average profits- those who play to play- will be defeated by those who play to win.

At its essence, “strategy is the antidote to competition.� It empowers companies to overcome industry and environmental obstacles that obstruct firm success. It enables an organization to secure a competitive advantage.

Though profit serves as a judge of good strategy, it should not serve as the focus. To create sustainable financial improvement, companies should approach competitive advantage from a holistic business perspective. By strengthening the six drivers of firm value, companies create a balanced foundation for the future. This strategy framework centers on The Value Growth Triangle (pictured left.) When the six categories (purpose, plan, process, people, product, and profit) stabilize and function in harmony, a company creates and captures the greatest value.

Competitive Advantage: The Measuring Stick

Internal Value Drivers

While many landscape companies boast that their people, estimating program, quality or portfolio are their competitive advantage, the term is solely reserved for companies with higher than industry average profit. Although such elements may contribute to competitive advantage, profit serves as the measuring stick

Purpose: Purpose attends to the mission, vision, and values of the firm. It is the why of an organization that works to elevate the structure, routines, and goals of a business and the individuals within it. Purpose is the foundation of an effective strategy as it guides difficult company decisions. The purpose creates team (continued on page 41)

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alignment and propels the organization toward a shared goal.

Plan: Plan is comprised of two components: where to compete and how to compete. Where to compete contributes to 80% of firm success and establishes who the company will serve and the products and services it will serve them with. For example, many landscape companies must decide whether to compete in the commercial or residential realm focusing on design build, landscape maintenance, snow removal or irrigation. How to compete determines the remaining 20% of success. How to compete focuses on the ways in which a company will capture value. Companies can differentiate, serve as cost leaders, or enhance performance through process efficiency. Leaders are faced with a slew of choices. The plan defines the ways a firm will maximize value for all stakeholders. It helps leaders allocate finite resources, account for potential risks, and create tactical steps toward achieving firm purpose.

People: People execute the plan to achieve the purpose. Companies must evaluate whether they have the right people on the team to deliver the level of service and quality the given market demands. In the tight landscape labor market, employees can largely dictate the pace of growth and success of the strategy. Management must understand how to best recruit, develop, and retain employees who will contribute the most to the company plan.

Process: The labor shortage places a greater need for process efficiency as well. Process incorporates all levels of an organization and the steps by J U LY / A U G U S T 2 0 1 7

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FIGURE 1: Value Growth Triangle which a product is transformed from raw materials to the final deliverable for the customer. Oftentimes, we see landscape companies rely heavily on pen and paper. While the industry is slow to adapt, companies that are able to progress toward more technological options can alleviate the pain of resource constraints.

Product: An effective product strategy aligns price with the customers’ perception of product value. Not all companies should provide high quality products. For example, the conglomerate Brickman Landscaping has dominated its market by providing customers with B-grade work at lower prices. This strategy is intended as they work to fulfill a customer need-low cost landscape maintenance- as well as a company need- to earn a profit on a low price. The customers aren’t paying for the company to go the extra mile so they prepare expectations for a subpar final product. If a company is charging for the quality,

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however, it must deliver on the price tag.

Profit: Finally, profit determines competitive advantage. It is the positive outcome resulting from effectiveness in the other five value drive categories. It determines whether the holistic strategy is working. To measure the financial health, however, companies must look beyond profit.

60% of companies that go out of business are profitable when they close their doors. In order to see the full financial picture and minimize risk of bankruptcy, companies must analyze cash flow. Cash flow represents the cash the company is able to generate after deducting the money it reinvests to maintain or expand its asset base.

Customer: The customer is placed at the center to create alignment between the six value drivers. All company decisions should generate

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TNLAGREEN

(continued from page 41) greater value for the customer. A solid strategy focuses on a market segment and creates a solution to this segment’s specific issue through the company’s product or service. A customercentric strategy encourages effective prioritization.

By combining the power of the value drivers, companies are able to compete with authentic business strategies. In an increasingly complex and competitive industry, competitive advantage is dependent upon fostering holistic intrinsic firm value. In order for a system to operate at the highest level of effectiveness, all parts must be accounted for, working in tandem to produce the most valuable outcome.

see Delivering Value: A Holistic Approach to Strategic-Powered Growth by Steve Coughran and Sarah Dubetz.

Joan Magretta,“Understanding Michael Porter: The Essential Guide to Competition and Strategy,”

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N OTES FRO M SFA G A R DE NS

Hedgerows, Screens, Windbreaks and Shelter Belts

BY DAVID CREECH

I

’ve just returned from New Zealand. I was there on part business and part vacation.

The business part was a week studying the kiwifruit industry (greens and golds) with our TAMU research colleagues, Tim Hartmann and Justin Scheiner. That was an eye-opener.

The vacation part was Janet and I driving all around the south island in a rental car. Stay left!

Stay left! That’s the shout Janet perfected when I was behind the wheel. Actually, New Zealand is easy to drive with the only hustle and bustle encountered in a few of the bigger cities. I return inspired by the country’s strong fruit production, a vigorous nursery industry, citizens who like to garden, and I did gain a new appreciation for how neat it is to define property lines and roads with lines of trees.

Dr. Dave Creech is Professor Emeritus and a Regents Professor of Horticulture in the Arthur Temple College of Forestry and Agriculture, Stephen F.

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If you travel abroad, you’ll notice there’s greater use of hedgerows, windbreaks, and tree plantings along highways and roads than in the USA. Europe is famous for this. China has taken the idea to a scale that’s mind boggling.

New Zealand is into hedge rows, windbreaks, and screening in a big way. In China, I’m involved with the Jiangsu and Zhejiang coastal windbreak project coast, mega tree plantings on the inland side of thousands of miles of dikes on the coast and around bays and inland streams of the mighty Yangtze. The reason is simple. Windbreaks don’t just reduce wind.

They improve the local environment, reduce soil erosion, increase economic potential, provide wildlife habitat, and store Carbon. Besides all

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TNLAGREEN (continued from page 43) that, they’re aesthetic. Windbreaks in New Zealand protect fields and crops, livestock, rural residences and barns, and the community.

There’s some math here. Wind is reduced depending on the screen height. In general, the wind is reduced to about 40% at four times the height (H) of the screen. There’s even some protection all the way out to 10H. So a 30’ tall windbreak can provide 250 to 300 feet of significant wind reduction. That’s affected also by the density of the windbreak which determines how much wind flows through. It’s best to orient the windbreak at right angles to the expected wind direction. There’s continuity to think about. It’s best to not have any large gaps in the windbreak as that create a funnel of wind. As for length, the longer the better as there’s turbulence around the ends of the windbreak.

between the poles. While expensive, the artificial windbreak has the advantage of providing immediate protection and doesn’t require years of preparation as is needed with a living hedge. They can be removed later easily, don’t take up much space, and, of course, don’t need tending, watering, and root pruning to avoid competition with the crop. They take up little space. Still, a living windbreak involves a lower investment cost, lasts many years, and just looks better.

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(continued on page 51

For many high value horticultural crops, New Zealand use artificial windbreaks based on 30-foot poles spaced at about 20-foot spacing.

Horticultural polyethylene or UV resistant saran netting is spread

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B U G S & FU ZZ

The Scout’s Tool belt: Supplies for Every Pest Management Scout

BY DR. KEVIN ONG

A

n effective pest monitoring program can reduce the amount of pesticides applied, decrease pesticide resistance, reduce secondary pest outbreaks, save on costs, and reduce the impact on employees, the environment, and beneficial insects. Similar to house projects, the job is a lot easier with the right tools. The same goes for monitoring.

Several tools have been developed over the years based on experience and understanding of insect behavior. Don’t let these tools become a crutch though; nothing beats good ol’ close plant inspection for damage or signs of insect pests periodically. The tools below are designed to accompany scouting of plant crops.

Dr. Kevin Ong directs the Texas Plant Disease Diagnostic Lab. He is an Associate Professor in the Department of Plant Pathology & Microbiology at Texas A&M University.

Check out the Texas Plant Disease

Yellow/Blue Sticky Cards Yellow is attractive to winged aphids, whitefly adults, leaf miner flies, fungus gnats, psyllids, and thrips (Figure 2B). Blue is thought to be even more attractive to thrips, such as the western flower thrips. Sticky cards come in yellow or blue intended for trapping these different pests. Some guides recommend placing yellow sticky cards every 1,000 – 10,000 sq. ft., however, experience on any particular farm, crop, and production facility type (i.e. outdoors vs. greenhouse) should be used to inform where to place traps. Check traps once or twice a week and count pest numbers. Replace the card once the card is covered in insects.

Some greenhouses have started using sticky tapes (Figure 2E) with widths between

Figure 1.

Some Notable Signs of Insect Pest Different groups of insects have different types of mouthparts and may feed on different parts of the plant or plants lifecycle. As a result, signs and symptoms of insect damage can vary greatly. For example, although mature stages of caterpillars may cause chewing damage, younger stages often can’t feed through the thick leaf veins, resulting in skeletonized leaves (A). Some insect and mite species can also cause the formation of galls (B) which are often considered harmless to the plant but unsightly to the consumer. Large infestations of sucking pests, such as aphids, whiteflies, leafhoppers, mealybugs or scale insects can result in large amounts of honeydew production, resulting in inoculation by sooty mold (C). Stippling or discoloration of leaves can be a sign of sucking or rasping insects, such as aphids, whiteflies, scale insects, mealybugs, mites and thrips (D). Leafminer damage is often caused by caterpillars or flies (E).

(continued on page 46)

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(continued from page 45) 2 – 12 inches and tied around the inside or outside perimeter of the greenhouse. These tapes are intended to act as a preventative control method for fungus gnats and other insects considering migrating into the greenhouse. Although I am not aware of any published research demonstrating how well sticky tape works to prevent insects, the number of whiteflies, aphids, and fungus gnats that can be seen on the sticky tapes in greenhouse operations suggest that they play at least some role in effective management.

Something to keep in mind when using sticky cards, however, is that they only trap winged adults.

Immature colonies of aphids or whiteflies may be rampant in your crop, and if you rely solely on the sticky cards, you may not see anything turn up on them until

the damage is too late. Sticky cards are great, however, for detecting movement of mature insects, which can assist in anticipating an incoming infestation (assuming you don’t already have a high infestation).

Pheromone Traps

which pheromone traps are available include apple clearwing moth, Asian multicolored lady beetle, beet armyworm, citrus leafminer, citrus mealybug, codling moth, several species of ips beetles, pine tip moth, leopard moth, and more.

Beating Sheet/Square

Pheromones are specific chemical cues used by insects to communicate with each other, often times for finding mates. Chemists have been able to isolate these chemicals and reproduce them into commercially available pheromone traps/lures.

These pheromone traps/lures tend to be highly specific to the species in question and can sometimes be used to even “disrupt” mating. The disadvantage? Pheromones often attract the adults of one just sex; usually the adult males. Although these pheromone traps will be great for detection of the pest of interest, they usually won’t stop females from laying eggs. Some insects for

This methods involves shaking the plant and holding a white sheet, square or pan under the area being beaten. Insects will fall onto the surface below for collection and counting. Small plants can be tapped onto a small piece of white plastic or white board (waterproofing recommended). By beating the plant, you will get an assessment of the immatures on your plant. The beating method is particularly useful when looking for insects that are hard to see on the plant itself, such as immature thrips. A quick shake or tap will dislodge the insects onto the sheet, and the combination of the now panicking

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TNLAGREEN

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writhing insect and contrasting white color make the insect much more visible to the naked eye.

Beating is often used as a detection method, but if you standardized the number of shakes or taps you do on each plant, it can be used to quantify the relative change in insects week after week.

4x with the 5x lens will provide 20x magnification).

•

Field of View: Larger lens diameters increase the field of view, and thus make the lens easier to use, but also drive up the cost.

•

Glass or Plastic Lens: Plastic lenses are lighter and cheaper, but harder to clean and of lower optical quality.

Optical Elements: Each piece of glass in the lens (optical element) is added to correct for some optical distortion, meaning that more lenses typically result in better image quality. Hand lenses often come as singlets (one), doublets (two), or triplets (three) optical elements.

Hand Lens A 10-20x hand lens (also referred to as a “loupe”) is a must-have to identify small insects in the field, such as spider mites or thrips (Figure 2C).

Some parameters to consider when purchasing a hand lens include:

•

Magnification: For most purposes, 10x magnification will suffice. Increasing to 20x magnification will allow you to see smaller features, but can be more difficult to use in the field. Some hand lenses come with three lenses at different magnifications (i.e.

3x, 4x, 5x) that can be used in combination to increase magnification (i.e. using the

•

Containers, bags, vials, and Petri dish When you’re out scouting, you will undoubtedly come across insects that are unfamiliar. Having containers, bags or vials handy are a vital element in a scout’s tool belt (Figure (continued on page 48)

Figure 2.: Tools of a Scout Aspirators come in different shapes and sizes. The aspirator shown here (A) is a manually operated aspirator, requiring someone to suck the insect into the vial. Yellow sticky cards (B) and sticky tape (E) are useful monitoring tools for flying adult insects. Hand lenses (C) with different sizes of lens and magnification. Petri dishes, bags, vials, and containers (D) are handy to have on hand for any scout.

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(continued from page 47)

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2D). Also, if you have a tool belt for scouting, you’re my hero. Petri dishes are very helpful because of the flat surface, making it easier to see an insect from the top or bottom under a microscope or hand lens. Also, having an aspirator on hand (Figure 2A) is helpful for catching small skittish insects. Aspirators can be manually operated (i.e. need to suck on a straw or tube) or battery operated.

Flags & Tags Different colored flags and (nonadhesive) flagging tape are useful for tagging hotspots of insect pests, pathogens, or even beneficial insects.

Using red tape, for example, to denote a pest hotspot can assist a scout in knowing whether an insecticide spray was effective at controlling even the most heavily infested plants.

Clipboard The last and perhaps most important “tool” to consider is a clipboard with a datasheet or paper. Always record what you see, where you see it, and when you saw it. Some insect pests will come year-after-year either at the same time of year, or during the same time of a particular crop (i.e. bloom), or you may start noticing certain cultivars that get certain insects first. By keeping detailed records of insect infestations, you can come to understand your insect pests better and develop best pest management strategies.

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G R E E NV I$ IO N

A tour of the dying Italian Cypress

BY DR. MENGMENG GU Our agents in the DFW area have received many inquiries from homeowners and landscape service providers about their dying/dead Italian cypress since late winter.

I was on my way to attend TNLA Region V (Ft. Worth area) meet, so I called Figure 1: Brown Branches our Tarrant County Horticulture Agent Laura Miller to do some Italian cypress CSI (aka crime scene investigation). If you don’t know about Laura, google her to find her contact. She is a good friend to have if you are in the green industry in Tarrant County. Last year, we had a lot of fun doing CSI of dying single-trunk crapemyrtles at a parking lot. One landscape company in Tarrant County has seen a lot of dying Italian cypress in properties that they manage. So Laura and I went on a tour with them.

Dr. Mengmeng Gu, Department of Horticultural Sciences, Texas A&M AgriLife Extension

(continued on page 50)

You may be very familiar with this look in Fig. 1 this spring if you are in the DFW area.

The brown (dead) branches may occur at the top, side and bottom of the Italian cypress.

As shown in Fig. 1 some branches are not completely brown yet, but there is probably no way to turn them back to green (live).

The number of brown branches may vary from just one to all in a tree. Depending on the number of brown branches and the clientele’s tolerance level, the tree’s service in the landscape may be extended a little by cutting of the brown branches, or the tree may be removed completely.

Figure 2.: Canker

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According to my brief communication with Dr. Kevin Ong, Director of the Texas Plant Diagnostic lab, possibility of the cause of dying Italian cypress include Seiridium canker and Phomopsis blight. We did see the girdling canker (brown color revealed underneath the bark; Fig. 2) and resin exudation (Fig. 3). But the canker and Figure 3: Resin Exudation resin were not present at all cases. It may not be one ‘serial killer’, but several ‘villains’, in the case of dying Italian cypresses. I am no plant pathologist and do not pretend to be one. So let’s

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TNLAGREEN (continued from page 49) hear the verdict from the expert.

by many people. I bet it was even greener than this several weeks ago.

Actually from a distance, you can see different shades of green on this tree, indicating different stages of symptoms.

Personally, I think the initial cause of these dying Italian cypresses was the extreme temperature fluctuation events. One December 17, 2016, temperature in Dallas dropped from 74° to 23° (51°! Fig. 4). The low Human error may temperature decreased to 18° on the exacerbate the problem. At 18th and 17° on the 19th. The high one site, we saw two trees temperature went back to the 80’s ‘skinnier’ than the other later. Then again in January, 2017, we trees of similar height.

Figure 8.: Pear Rust experience 73° high on the 2nd and They had more brown 15° low on the 7th. That was 48° drop branches too. We could United Methodist Church at Southlake in 5 days. And the high temperature not believe our eyes when we found to drop off one ‘CSI associate’. These went back in 79° on 10th. Remember the netting used to protect the canopy flowering pear trees with ‘orange how difficult before transplanting was still on! Poor it was for air movement caused by the netting flowers’ (Fig. 8) caught my eyes. They us human may have are not flowers, but rust. I don’t know being to dress sped up the whether it’s hawthorn rust caused according to transmission

by Gymnosporangium globosum or the weather of quince rust caused by G. clavipes. But during those pathogens. in my humble opinion, something days? The needs to be done with the plants. poor Italian One thing I Every moment is a learning moment! cypresses, love about along with landscape As I said, I enjoy these landscape CSIs other plants CSI is that and let me know if you have a case. in landscapes, you’ll never Figure 5.: Branch had to suffer know through that. what you The weathermay find.

Figure 6: Netting stricken trees would have much Bagworms smaller chance to fend off pathogens (Fig. 7) already in the area. were starting out! This one is only about half inch.

Italian cypress won’t turn from Don’t wait for too green to brown on the same day of long to treat them. pathogen attack. It is an evergreen They mayseverely woody plant with built-in ‘resistance’ defoliate your to adverse conditions, compared to trees and move container annuals that may die (turn on to others. Last brown) in a day or two without year, they were watering. We just may not notice not only on my their ‘stress’ until it is too late (brown). cypress, they got Upon close inspection, a seemingly on hollies and sage healthy tree from a distance may palm. They must show the symptoms already. The be very hungry! branch on the left in Fig. 5 has passed Our last stop was Figure 7.: Bagworm its turning point, but was not noticed at White’s Chapel 50

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TNLAGREEN (continued from page 44) New Zealand operations use both deciduous and evergreen species with deciduous screens more popular in the colder areas where frost protection is needed. Deciduous varieties include Salix matsudana, Dutch alder and a range of poplar species, such as Populus deltoides X ciliata, P. maximowiczii X niger and P. yunnanensis X szechuanica. Root invasion into crops is a problem with these and root pruning is done on a regular basis.

On the evergreen side, I noted the use of Casuarina cunninghamiana (she oak), Cupressus lusitanica (‘Mexican’ cypress), and Cryptomeria japonica.

Shearing a 30’ tree to a thin profile is handled by the Department of Transportation on roads and highways.

On private land, professional businesses are contracted for the job. As for species for Texas, let’s start with Bald cypress and magnolia. Both respond well to shearing. Add in columnar oaks, willows, elms, and poplars.

As a nursery industry, let’s salivate at the thought of grand swaths of trees across Texas. Texas has over 28,000 miles of federal and state highways, 3,000 miles of interstate, 7,000 miles of frontage road, 41,000 miles of farmto-market roads and ranch-to-market

roads, and 300 miles of park roads.

That’s about 80,000 miles. Taking this math to the next level, if we did both sides of every road with trees on 10’ spacing, we’d need over 80 million trees. We’re talking about a serious boost in our economy. Now, the big question remains: how do we persuade our Texas legislators that this is a brilliant idea, one worth funding?

Now that I think about it, perhaps we should wait till the next session. Until next time, let’s keep planting.

Dr. David Creech is Regents Professor Emeritus at Stephen F Austin State University and the Director of SFA

Is your company branded in the TNLA Membership Directory & Buyers Guide?

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Contact Amelia Price by emailing amelia@tnlaonline.org to book your ad today!

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Welcome!

NE W ME MB E R S

TNLA would like to welcome its new members. If you would like to become a member, or if you have anyquestions or concerns about your current membership, please contact us at 800.880.0343.

Visit www.tnlaonline.org to learn about the benefits of becoming a part of TNLA.

REGION 1

Landscape Associate Paul Bradley 527 Logwood Ave. San Antonio, TX 78221

Non-Profit

Gardening Volunteers of South Texas 1254 Austin Hwy., Unit 103 San Antonio, TX 78209

REGION 2

Landscape –Associate Tricia Brasseaux 23720 House Hahl Rd Cypress, TX 77433

Landscape Associate Susan Costello 23720 House Hahl Rd Cypress, TX 77433

Landscape Individual Arnold Alvarez 20211 Ruby Terrace Lan3 Magnolia, TX 77355

Landscape

Light It Right Brandon Kuehler 11511 Gaston Rd., #19-111 Katy, TX 77494 www.lightitright.com CHB Consulting, Inc. Kay Dippel 145 West Travis La Grange, TX 78945

Grower – Branch

Shades of Texas Samuel Price 2618 Genoa Red Bluff Rd. Houston, TX 77034 www.shadesoftexas.com

Retail

Brookwood Community Mark Rainey 1752 FM 1489 Brookshire, TX 77423 brookwoodcommunity.org

Supplier

Grower

All About Color Vu Nguyer 919 S. Pitchford Rd. Tomball, TX 77375 www.aactomball.com

Grower

Landa’s Back Porch Gardens, Inc. Landa Bosley PO Box 611 Weimar, TX 78962 claysgreenhouses.com

REGION 3 Grower

Nipp Nursery Dennis Nipp 300 VZ CR 4606

Ben Wheeler, TX 75754

Grower

Sandy Ridge Pecans, LLC Cody Carnine 1460 VZ County Road 4134

Canton, TX 75103 sandyridgepecans.com

Government

Texas A&M AgriLife Erfan Vafaie 1710 FM 3053 North

Overton, TX 75684

REGION 4 Supplier

Green Up Services, LLC Luke Jacobs 621 East Princeton Dr., Unit 1242

Princeton, TX 75407 www.greenupgrass.com Rush Enterprises Brad Munchrath 4200 Irving Blvd.

Dallas, TX 75247

Fleetcor Martha Brown 600 Woodbridge Parkway #2412 Wylie, TX 75098 www.fleetcor.com

Greenberg, Grant & Richards Supplier Individual Randy Ray Member 5858 Westheimer, Ste. 500 Hortica Houston, TX 77057 Tyler Brown www.ggrinc.com

3411 Oak Grove Ave. Dallas, TX 74206 www.hortica.com

52

Landscape Individual Member Michael Powell 9547 Biscayne Blvd.

Dallas, TX 75218

Retail Individual Jack Berger 1268 Bay Line Dr. Rockwall, TX 75087

Individual

Jennifer Myers 5915 Mercedes Ave. Dallas, TX 75206

Landscape

The Grounds Guys of Allen Brad Wesson PO Box 1622 Wylie, TX 75098

REGION 5

Landscape Associate Renee Micklos 8417 Prairie Dawn Dr. Fort Worth, TX 76131

Landscape

Musick LandWorks, LLC Luke Musick 846 Mimosa Ct. Stephenville, TX 76401

Government

City of Fort Worth William Sawyer 5536 Cedar Breaks Dr. Fort Worth, TX 76137

Supplier

Boulder Designs of DFW Michael Thalasinos 2201 Lone Prairie Rd,#107-724 Flower Mound, TX 75022 boulderdesignsdfw.com

Government

City of Grapevine Parks and Recreation Kathy Nelson 501 Shady Brook Dr. Grapevine, TX 76051

Grower

Dry Land Native Grasses Leonard Reeves 386 W. Main St. Lewisville, TX 75057

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REGION 7 Landscape

Gulf Coast Contractors, Inc. Allan Crockett 25691 Altas Palmas Rd. Harlingen, TX 78552 www.gulfcoastrgv.com

Education

McAllen High School FFA Douglas Denny 2021 La Vista Ave. McAllen, TX 78501

REGION 8 Retail

Round Rock Garden Center Jeffrey Ramert 901 Sam Bass Rd. Round Rock, TX 78681 roundrockgardens.com Lone Star Legacy Mark Bentsen 5737 Sam Houston Circle Austin, TX 78731

Landscape

Canyon Springs Consulting, LLC James Langford 1096 Bearkat Canyon Dr. Dripping Springs, TX 78620 The Grounds Guys, LLC Rachelle Kemp 1010 N. University Parks Dr. Waco, TX 76707 groundsguysfranchise.com

Supplier

Ginger Tree Innovations 13800 Paisano Circle Austin, TX 78737 gingertreeinnovations.com

Education Individual Brad Pierce

Euro Quarries Agnes Zielinska 5007 132nd Ave. E Parrish, FL 34219 www.euroquarries.com Nova Packaging, LLC Voit Karpala 2525 West Evans Ave. Denver, CO 80219 www.novap.us Pack Manufacturing Company, Inc. Cliff Greene 1219 Belmont Dr. McMinnville, TN 37110 www.packmfg.com Fertileeze John Dill 256 Classic Oaks Circle Hendersonville, NC 28792 www.fertileeze.com Rocky Mountain Bio Products Thomas Bowman 10801 E 54th Ave Denver, CO 80239 www.wefixdirt.com Coyote Landscape Products Holly Weyand 4661 Monaco St. Denver, CO 80216 www.coyotelsp.com Natural Paving USA

Rebecca Hughes 5360 Ball Ground Highway Ball Ground, GA 30107 naturalpavingusa.com

Grower

Native Forest Nursery Chad Casselman 11306 Hwy. 411 S Chatsworth, GA 30705 nativeforestnursery.com

5304 Dry Wells Rd. Austin, TX 78749

REGION 9 Supplier

Ceramo Company, Inc. Joan Binnie PO Box 485 Jackson, MO 63755 Bluebonnet Worm Farm Sherri Doss 102 Granada Square Canton, TX 75103

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CA L E NDA R O F E VE N TS

New TNLA Certified Professionals

July 07/04/17 Independence Day, TNLA Offices Closed

TCNP

07/18/17 600-8:00pm TNLA Region V Meeting at Pinnacle Bank

Francesco Gusmano, Calloway’s Nursery Sharon Baker, Calloway’s Nursery

07/21/17 Deadline for Early Bird Registration for the 2017 Nursery/Landscape Expo 07/28/17 Overton Plant Trials LIVE - 07/29/17

August 08/01/17 Drop Date for Non-Renewed Members 08/10/17 Nursery/Landscape EXPO at Kay Bailey - 08/12/17 Hutchinson Convention Center in Dallas 08/14/17 TNLA Offices Closed

To see the most up to date event information please visit the Events Calendar on tnlaonline.org!

GRANITE TRUCKING

www.granitetrucking.com J U LY / A U G U S T 2 0 1 7

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Classified Ads

A DV E RT I SE R S INDE X For media kit and advertising information, email advertising@tnlaonline.org

For the latest job listings visit our online opportunities.

DynaSCAPE Software 8, 9 www.dynascape.com

Assistant Horticulturist

Ewing Irrigation 2 www.ewingirrigation.com

San Antonio Country Club.

Performs daily grounds maintenance tasks as requested by the Horticulturist and/or Golf Course Superintendent.

The Assistant Horticulturist participates directly in the daily procedures helping to maintain the club grounds, landscape beds, seasonal containers and plantings, as well as some arboriculture duties. General knowledge of plant material, planting and pruning techniques, watering requirements, fertilizer needs and weed control methods are necessary. Degree in Horticulture or related field. $14-$16/hour + benefits.

Please send resumes to Mark@sanantoniocc.com or Daniel@sanantoniocc.com

Sod Solutions 36 www.sodsolutions.com

Granite Trucking, Inc. 53 www.granitetrucking.com

Kirk Company 30 www.kirkcompany.com

Groundworks Texas 56 www.datepalm.com

Neem Pro, Inc. 30 www.neempro.com

Horizon Irrigation 38 www.horizononline.com Hotchkiss Insurance Agency www.hiallc.com

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Netafim USA 32 www.netafim.com

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Living Earth Technology Co. www.livingearth.net

Outdoor Fire Concepts 48 www.outdoorfireconepts.com

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The Kershaw Law Firm 46 www.workvisasusa.com/index.htm

OHP, Inc. 55 www.ohp.com

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Organix Recycling 38 www.organixrecycling.com

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Tarrant County College www.tccd.edu

Submatic Technologies 46 www.submatic-usa.com SUPERthrive 14 www.superthrive.com Texas Mutual 42 www.texasmutual.com

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Arborjet, Inc. 28 www.arborjet.com

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Spring Meadow Nursery 34 www.springmeadownursery.com

To place a Classified Ad in TNLA GREEN Magazine or online, please contact Amelia Price at amelia@tnlaonline.org (512) 579-3866

DF International, LLC 39 wwwazomiteinternational.com

The Thompson Group 26, 27 at Classic Chevrolet www.classicfleet.com ROMCO Equipment www.romco.com

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Creekside Nursery 28 www.creeksidenursery.com

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Quietaire 42 www.quietaire.com

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Berger 4 www.berger.ca KBW Supply 18 www.kbwsupply.com Rotochopper 20 www.rotochopper.com Adams Wholesale Supply 22 www.adamssupplyinc.com BWI Companies, Inc. 6 www.bwicompanies.com

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